Ecommerce & Analytics Speaker – Edward Upton
We love sharing our expertise from Littledata, and aim to give you practical advice that attendees can take away and act on.
Edward speaks on topics such as web analytics, product management, agile development, UX and data-driven strategies for growing startups and big businesses alike. He’s also a Training Director at Imparture, digital and social media marketing training courses company, where he runs Google Analytics Masterclasses and Agile Project Management courses.
For example, in his talk on “Measure. Improve. Repeat. How to use data to continuously improve what you sell”, Edward discusses techniques and analytics preparation for your business.
- How data can boost your profitability
- Which metrics your business should track
- Data-driven development
- Measuring customer experience
About the speaker
Edward Upton is the founder of Littledata, providing powerful marketing insights for ecommerce companies. He has broad experience helping companies with business analytics, and also with building software tools with a simple user experience.
His background was working as a senior product manager at Macmillan Education and Government Digital Service, and an advisor to other tech companies on sales, product development, acquisitions (commercial due diligence) and technology.
Edward writes his own code, using NodeJS, MongoDB and Meteor as a full-stack development framework.
November 2017: Oxford University
Careers advice panel for students looking to get into technology
October 2017: TeCOMM (Cluj-Napoca)
Keynote on ‘Are you making the most of your website?’
October 2017: Codess (Bucherest)
Invited by Microsoft to present on full stack development
August 2017: GTM Immersion Day (San Fransisco)
Invited by Google to present at their Google Tag Manager and Google Optimize immersion day for partners
November 2016: WeWork (London)
Littledata ran a series of Google Analytics and reporting lunch & learn sessions around WeWork’s London offices (Soho, Devonshire Square, Chancery Lane, Spitalfields and Paddington).