Introducing our new Facebook Ads connection
We're excited to announce a new Facebook Ads connection in the Littledata app! The integration automatically pulls ad costs and campaign data into Google Analytics, and the open beta release is free to try for all users. How do you know if you're getting the highest possible ROI on your Facebook Ads? For ecommerce sites, it's a difficult question. By their very nature, PPC platforms can provide only a limited amount of reporting, tied to their own network and performance data. Ecommerce sites need an outside view of marketing channels, and a way to connect that ad performance with shopping behaviour and product performance. But where should you start? You can trudge through Facebook's limited reporting, make endless spreadsheets and play guessing games. Or you can take advantage of the latest data tech for automated reporting and comparative attribution models. New Facebook connection We built a robust Facebook integration to automate everything so you can get back to business.Our goal is to show you the real ROI on your Facebook Ads. And to do so as painlessly as possible. It's an easy connection in the Littledata app, with numerous core benefits: Fix your campaign tracking Automatically pull ad cost data into Google Analytics Enterprise-level reporting on marketing channels and product performance Complete view of how your ad spend contributes to product and subscription revenue In addition to the automated reporting in your Littledata dashboard, which includes reports on social referrals, checkout funnels and recurring billing, this new Facebook connection gives you unlimited access to accurate Facebook campaign data directly in Google Analytics. Data geeks can drill down into PPC details and build models of their own as well. Fix your campaign tracking The Facebook Ads connection has its own succinct set of audit checks to make sure you're tracking things correctly. It's a natural extension of our popular analytics audit tool. Once you connect your Facebook Business account, the app automatically checks for accurate campaign tagging and ecommerce event tracking. Sites change and new campaigns are added or adjusted on a regular basis, so our app takes care of the busy work to monitor your campaigns and keep everything up to date. Focus on the most important metrics Littledata offers a range of AI-based reporting directly in the app, from dashboard visualisations to ecommerce benchmarks. The Facebook Ads connection extends your reporting capabilities to reveal essential metrics such as: Google Ads vs Facebook Ads conversion rates and revenue share Multi-channel attribution Top products sold from your Facebook Ads, including subscription products Landing page performance No need to wade through data in GA. With report packs, it's easy to get useful analysis with just a couple of clicks. Top report packs for Facebook Ads connection users include: Social traffic pack, with reports on social channel referrals from sites like Instagram, Pinterest, Twitter and Facebook, including untagged social traffic and top campaigns Ecommerce performance pack, with reports on average order value (AOV), days to transaction, sessions to transaction, and details like product subcategory performance A dedicated Facebook Ads pack, with reports on revenue contribution, Google vs Facebook PPC stats, landing page performance, multi-channel attribution and more! Not a Littledata user yet? Find the plan that's right for you, whether you're on Shopify, BigCommerce, Magento or any other platform. Every subscription plan includes at least two free report packs, and enterprise plans include custom tracking and reporting. Plus, integrations like ReCharge, CartHook and Shopify are included at no extra cost. Try the new Facebook Ads connection today and let us know what you think! We're confident that this powerful new integration will help you get a higher ROI on your ad spend, with more sales from your best types of customers.
Is it worth attending that ecommerce conference?
Ecommerce conference season is upon us. In the past few weeks, the Littledata team was at Shop.org in Las Vegas, Paris Retail Week, and the Google Expert Summit in Waterloo, Canada -- three very different events in three rather different countries. Then we also hit up Agile Cambridge and Technology for Marketing in the UK, the UPRISE fest in Dublin, TechDay LA in sunny Los Angeles and the BigCommerce partner summit in Austin. And while we unfortunately couldn't make ReCharge's Recur event for the subscription industry, or Hawke Media's Hawkefest, the ultimate anti-conference, many of our partners and merchants were there and had awesome things to say. But wait a second. Slow down! With so many exciting events to potentially attend during what is already one of the busiest times of year for those of us in the industry (Black Friday is just around the corner from a marketer's perspective), how do you choose? Is that conference you've been debating attending really worth it? If we've learned anything... Over the years I've had a mixed experience with conferences. But with Littledata we've found a good rhythm. Of course it helps that we're on the cutting edge of new technology, actually using AI and machine learning as opposed to just talking about it, and that we already have major customers around the world, even though we're technically still a 'startup'. This gives us a wide range of high-quality speaking and learning opportunities. But at the same time our productive conference experiences haven't happened by accident, whether for ecommerce or general tech events. We've found such a good conference rhythm -- a dance that produces a consistently high ROI on in-person events -- by looking closely at our own data on a quarterly and yearly basis. Our strategy is always evolving, but some stats have been consistent. For example, we discovered that at the right events: Though we don't necessarily have a higher win rate for enterprise leads from conferences, the sales cycle is condensed, on average 3x faster from meeting to close. This saves our sales team valuable time chasing down leads, and also helps us improve our product, pitches and processes at a faster rate. Agencies we meet in person are 4x more likely to refer us a customer within the next 30 days -- even if we never did a formal product demo. What's your company's take on conferences? Here are a few insights that might help you get more out of the conference experience, whether that means big tech industry events or smaller, focused meetups. There is no such thing as a must-attend conference The great irony with ecommerce conferences is that they tend to be scheduled at what are already busy times for those of us in the industry. Whether it's the shows we attended these past 6 weeks that overlapped with everyone getting back to work after summer holidays, or European standbys like NetComm Suisse's later fall events and One to One in Monaco every March, right after SXSW in Austin, it's either an embarrassment of riches or -- depending on your perspective -- a really confusing hodge podge of hard-to-classify opportunities. There are simply too many choices, and it's especially hard to decide whether to attend a tech conference or meetup if your company has never attended that particular show before. One thing I love about our industry is that merchants (stores and ecommerce managers) and vendors (apps, platforms, consultants, designers and agencies) are all in the same boat. In short, we have no time for BS. We want events that focus on real information, emerging technologies and human connection. So how do you decide? First things first, make your own list. There are a ton of blog posts out there about 'must attend' conferences, those 'not to miss'. Give me a break! Every business is unique, and you're only as viable as your buyer personas. So make a list of conferences, events and meetups that might help connect you with your prime customers and best partners. Brainstorm, look online, ask around. Make your own list and plan to review every quarter. Then once you've made that list, on paper or Trello or however you work best, go through the following checklist with as many members of your team as possible, especially if you can bring in decision makers from both Product and Marketing. A simple checklist When deciding if you should attend a conference for the first or second time, it's useful to have a checklist for quick, consistent analysis. The checklist I use is deceptively simple. It has only 5 indicators. Would one significant sale pay for itself in terms of customer acquisition cost (CAC)? If the conference did work out, is it something you would attend every year? Would it be the right place for you to speak, either now or in the future? Is this your scene, your community? Are there companies, merchants, agencies, vendors etc. attending whom you wouldn't see any other time this year? (Even just one counts, if sufficiently high-value.) In short, if you can tick all five boxes then you should attend the conference. If you can only tick four, it's probably worth attending but needs more debate. If this is the case, then considering point number one in detail -- looking at your current LTV/CAC ratio and considering how the conference could help improve or at least maintain it -- is essential. For ecommerce tech companies like our own, this generally means one big sale or partnership. For ecommerce sites it can also take the form of discovering new tech (like Littledata, Klickly or ReCharge) that will help increase sales and marketing ROI. If you can tick all five boxes then you should definitely attend the conference The checklist works even if you've already attended the conference in the past. Just consider point two already covered and proven! If you're in the ecommerce space, definitely consider platform-specific conferences. Shopify and Magento have regular events and meetups around the world, and word on the street is that BigCommerce will be really ramping up their local partner events in 2019. Shopify Unite has consistently been that rare conference that ticks all the boxes for us here at Littledata, but that doesn't mean we're ignoring others that only tick four. We've cast our net wide (using the checklist of course) and are still seeing results. If you want to get a head start on conference browsing for next year, Veeqo has created a calendar of best worldwide ecommerce conferences for 2019. Across the board remember this: success at a conference almost never comes in the form of expected outcomes. Yes, the best outcomes will be aligned with your sales and marketing goals, but sometime the biggest benefits will not be clear for 3, 6 or even 12 months down the line. That's why we do quarterly and yearly reviews of all in-person activities, from networking events to large conferences. I suggest you do the same. Most importantly, have fun! Gone are the days of boring trade shows. Show up. Make connections. And if we're there too, come say hi! Maybe nobody can make analytics sexy, but we at least promise to make them useful. And usefulness is a good place to start...
Intro to the Littledata app (VIDEO)
How does the Littledata app work? It's magic! Or at least it feels that way. This new video gives a quick overview of how it all fits together. Our ecommerce analytics app is the only one on the planet to both fix your tracking and automate reporting. Our customers see dramatic growth, from higher add-to-cart rates to better return on paid search. But what happens first, and what happens next? If you're an ecommerce marketer using Google Analytics, Littledata will make your job a whole lot easier. The process breaks down to four core steps, which you can repeat as often as you'd like. First you connect your analytics account, marketing channels like Google AdWords and Facebook Ads, and website data from tools like Shopify, ReCharge and CartHook. (And yes, we'll help you comply with GDPR). Then you use the Littledata app to audit your analytics setup and fix your tracking. Shopify stores can fix tracking automatically -- other sites get clear recommendations on what to do. If your goals include higher marketing ROI and increased conversions, the next step is to automate reporting with report packs and a smart dashboard, available directly in the app. And then it's time to optimise revenue with industry benchmarks, enhanced reporting and buyer personas, all built automatically. Sign up today for a free audit of your analytics setup, or book a demo to learn more. A complete picture of your ecommerce business is just around the corner!
CartHook integration for tracking one-page checkouts and upsells
We're excited to announce that Littledata now fully integrates with CartHook. The integration provides automatic tracking for sales from CartHook's one-page checkout and connects that data to marketing channels and shopper behaviour. Littledata -- CartHook integration is the easiest way to get accurate data and smart reporting to improve sales and marketing ROI. All you need is a Shopify store with CartHook Checkout installed (even for just one product) and a Google Analytics account! What is CartHook? CartHook makes it easy for Shopify stores to add customisable one-page checkouts and post purchase one-click upsells. Their intuitive funnel builder lets any store customise the checkout process to increase conversions and decrease abandonment. Features include: Customisable one-page checkout One-click post-purchase upsells, including for subscription products (works great with our ReCharge integration) Product Funnels allow you to send traffic to a pre-loaded checkout page from any landing page Native Shopify integration means no custom coding required! How it works Integrating CartHook with Littledata ensures that all sales activity is tracking correctly in Google Analytics. Littledata weaves together your Shopify and CartHook data and connects it with your marketing channels and campaigns. Why spend developer time on custom scripts and events when you can just activate the integration in a couple of minutes? Benefits of CartHook integration: Sales tracking - Get automatic tracking for sales from CartHook, seamlessly synced with sales made via standard Shopify checkout Marketing attribution - Connect marketing channels and campaigns with shopping cart activity and buyer behaviour Optimisation - Scale the smart way with Littledata's industry-leading optimisation tools, including a personalised dashboard, report packs, benchmarks and buyer personas It's all about accurate data. Littledata's script runs in the background, pulling from CartHook, Shopify, and any other source you've connected to your analytics. If you're an advanced Google Analytics user, you can dig into the improved data collection directly in GA. Read more about why CartHook customers should use Littledata. Setup guide For the Littledata -- CartHook integration to work, you need to have both apps installed for your Shopify store, then connect them by activating the integration. Install CartHook and Littledata Follow these steps to activate the integration Yes, it's that easy! Shopify Plus If you run a larger Shopify store on Shopify Plus, we're here to help you scale. Both Littledata and CartHook offer enterprise plans that include custom setup and a dedicated account manager. Larger stores looking for an enterprise plan or managed services are encouraged to sign up directly and then contact us for a free consultation. If you're a digital agency with multiple customers on Shopify using CartHook, even better! Check out our agency partner program for Shopify experts.
Introducing Littledata's agency partner program
We're excited to announce a new partner program for agencies! The pilot version was a huge success, so now we're opening up the program to any agency looking for a smarter ecommerce analytics solution. If you're using a BI dashboard and maybe some tools like Data Studio and Supermetrics, that's great, but you still need an advanced analytics solution like Littledata. Our app takes data science to the next level by actually fixing your customers' Google Analytics setups to ensure accurate tracking at every customer touch point. Then the app uses that data to automatically build smart, relevant reports. Additional benefits for partners include advanced setup with GTM and Facebook Pixel, custom reporting and analytics training. It's a win-win! If you're a digital agency with ecommerce clients, Littledata will make your job a whole lot easier. Ecommerce analytics for agencies Partnerships are at the centre of our business. At Shopify Unite this year, we announced the pilot phase of this new program that makes it easier for marketing agencies and ecommerce site developers to bring accurate analytics to their clients. But while Shopify is our most extensive integration, our agency partner program is designed for anyone working the ecommerce space, whether your clients are on Shopify Plus, Magento, Demandware, another platform or a custom build. As long as they're using Google Analytics to track marketing and shopping behaviour, Littledata will help you help them. Key benefits for agencies: Guarantee accurate data for your customers Save time by automating Google Analytics setup and reporting Automated reporting with proven results for ecommerce growth Custom views and dimensions in GA that you can use however you want Google-certified account managers to answer customer questions about analytics Easy access to client reports with our team members feature Analytics training for your team Complete ecommerce analytics suite: Scan and fix tracking issues with our industry-leading analytics audit tool Automate reporting with both pre-built report packs and custom reports for your client base Smart marketing tools, including buyer personas and Enhanced Ecommerce tracking for more effective AdWords retargeting Web and ecommerce benchmarks, plus an option for private benchmarks among your clients Subscription analytics for clients selling subscription boxes or offering subscription plans (we offer the only advanced Google Analytics integration for ReCharge stores) Easy integrations with apps like Refersion and Carthook How it works Our onboarding process for ecommerce agencies is very straightforward. It starts with a conversation where we can learn about each other's businesses. If it's a good match, we move on to sign a partnership agreement with clear terms for referrals and revenue share, then get you started with a test account for your first referral. The Littledata app creates a test property so that you - and your client, if you wish - can see how our tracking compares against the current Google Analytics setup. Once you go live with the new tracking, we work directly with your team to help you get the most out of the app's functionality, and begin to develop custom reports and private benchmarks, depending on what's most relevant to your agency business model. We also build a co-marketing plan with your team to help the partnership reach the right customers at the right time. And then - you got it - we grow together to take over the universe! Or at least we help growing ecommerce sites reach exponential levels of growth. (Read some customer stories.) Littledata's agency partner program is highly selective, but we do try to respond to all inquiries. So if you're looking for better ecommerce analytics for your clients, please do get in touch.
New webinar: Google Analytics for Shopify stores
Have you ever been browsing the Shopify app store and wished that you could hear directly from founders and app developers about how their products work? Our new free webinar lets you do exactly that! We're dedicated to providing free learning tools for Shopify stores. In the webinar recording below, you'll hear directly from our CEO and Product Director about how the Littledata reporting app works for Shopify sites on the growth path. Interested in automating your Google Analytics reporting? Great. Confused about how to connect your marketing campaigns to checkout steps and buying behaviour? No problem - we've got you covered. Problems are our business :) Google Analytics made easy for Shopify stores Join Edward Upton to get the lowdown on optimising Google Analytics for Shopify. Put on your thinking caps and get ready for Shopify Reporting 101. In the recorded webinar, Ed gives a product overview and covers a range of FAQs: Common issues with Shopify's native reporting How to get accurate data across the customer life cycle with Google Analytics Who uses Littledata How our automated reporting works The connection between marketing and revenue Our live webinars are designed for ecommerce sites, marketing agencies and everyone in between. We adapt the content based on questions from participants, so please don't hesitate to reach out with questions and suggestions. Ready for smarter growth? Sign up for a free trial of our Shopify reporting app today! The trials extend to all plans, so you can fix your analytics and fully test our feature set. PS. If you're looking for info on our Shopify app integration partners, check out these posts on ReCharge and Refersion.
Introducing Team Invites
Team invites are here! It's now easier than ever to collaborate with team members in your Littledata account. In the new digital landscape, collaboration is the mother of invention. Our new Team feature lets you easily manage additional users for your Littledata account, so that everybody on your home team - or on a particular marketing or ecommerce project - can view smart metrics and reports for your site. What's new All Littledata accounts now include team functionality. You can invite and manage team members from your Littledata admin. Here's what you can do with Team members in Littledata: Invite new team members Manage current members Respond to requests to join your team From simply sharing reports to collaborating on complex analytics projects, team invites are a straightforward way to share information and hone down on accurate data, whether you're currently in the data setup phase or focusing on making and understanding business decisions based on that data stream. Adding team members to your account helps to ensure that your colleagues can take advantage of the automated reporting you set up in Littledata to get a clear view of your online business performance. And it doesn't stop there. Team members have access to all of the features in your Littledata plan, so you can collaborate on projects such as setting up accurate tracking, benchmarking your site, and running data-driven campaigns based on buyer personas. Note that while you can have multiple team members, there can only be one account owner for each Littledata subscription -- and only the owner can use the app to make changes in GA. Team members can view audits and reports but cannot make changes to the connected Google Analytics property using the Littledata app. We automatically limit permissions in this way to ensure that the account owner has oversight on any changes to tracking and reporting. Benefits for users, partners and agencies Team invites aren't just for your core ecommerce team. They can be used to enhance collaboration and ensure accurate reporting on any number of projects. The benefits extend to every type of Littledata user: General users can collaborate with both internal teams and external consultants such as PPC agencies Agencies can manage customer accounts internally (as an owner) or externally (as a team member) Partners can access client website data in one streamlined tool, including benchmarks, and find ways to optimise custom report packs based on client needs Team owners can always remove member permissions at a later date, so the Team feature is ideal for growing ecommerce sites that want to control who has access to their Google Analytics data when they change agencies or move on to a different project. Your Littledata team might be composed of members from a variety of teams in your office, and that's okay. In fact, it's encouraged. Sometimes your marketing department needs a good way to collaborate with your data team, your online merchandising department or your ecommerce site developers. As Littledata offers ways to both fix your tracking and get more relevant reporting, our app often brings new teams together to make smarter decisions. Early adopters of our Team functionality have found it particularly useful for expanding the range of reports they use in Littledata. In addition to finding ways to further enhance custom dashboards and reports, sometimes a team member will notice a particularly relevant report pack that had previously been overlooked, and the metrics in that pack will end up making the biggest difference to your online revenue. How to invite new team members and manage invitations To manage team members, login to your Littledata account and go to Settings > Members. You can access the Settings menu by clicking on the gear icon on the upper right, and you'll find Members in menu bar on the left. From the Members page, you can send new invitations, manage sent invitations, and respond to requests to join your team. In addition to invites, users can request to join an existing team. When new users sign up for Littledata or current users add a new site/view to their account, they can search for your site and request to join your team. When someone requests to join your team, you'll receive a notification at your registered email. You can either accept or remove their request. Wondering how to join a current Littledata team? You can request to join an existing team when you sign up using your Google account or a supported social login (currently Facebook and Twitter). Scalability Team member functionality is the logical next step in helping to support sustainable business growth for our customers. Last year we switched to transaction-based pricing because we are dedicated to providing apps and managed services that easily scale with any online business, whether you're doing $5,000 or $250,000 per month in sales when you first get going with Littledata. Our pricing is per web property (you need a separate account for each particular Google Analytics view or data source), not per user. Standard and higher plans include unlimited team members, but if you need a unique team setup or multi-site dashboard, let us know. We hope you love the new Team feature as much as our team does here at Littledata!
Treasure hunting tools for Shopify stores (VIDEO)
These days, you can sell just about anything online. From subscription boxes to charities, everyone is using websites and mobile apps to enhance the customer journey. But even if you advertise on the right channels, how do you know if your marketing is working? And how do you connect that traffic to revenue? Watch this quick video to see how the right analytics setup will help you avoid getting shipwrecked on the seas of ecommerce, whatever you might be 'selling' online. https://www.youtube.com/watch?v=hE4nzZycVLE Google Analytics can take you much deeper than Shopify’s native reporting, but setting it up correctly is difficult without the right tools. Littledata gives growing Shopify stores a clear map of shopper behaviour, from marketing campaigns -- how people find you -- to the intricacies of buying behaviour: what customers buy, how they buy it, and who will want to buy more. Our Shopify reporting app automatically audits your Google Analytics setup to make sure you’re tracking everything you should be, and tracking it correctly. We give you accurate data and smart reports on everything from marketing channels like Google AdWords, Facebook and Twitter, to product performance and shopping cart activity, including details like checkout steps and voucher codes. The app makes it easy to tie every aspect of your store back to revenue, so you can make decisions like a captain instead of drifting along in the back of the boat and drawing the map as you float along. And we integrate seamlessly with other popular Shopify apps, including ReCharge and Refersion, so your analytics will always match every touch point in the customer journey. Sign up for free today and we’ll start building a personal treasure map for your Shopify store. Pricing is based on transaction volumes (but you're free to upgrade to a higher plan at any time), and all plans include a free 14-day trial!
Our top 5 posts from 2017
We're an ecommerce analytics company, so it's no surprise that Shopify and Google Analytics top the list of topics in our most-read and most-shared posts of 2017. But what continues to surprise us is how many online businesses know that their analytics setup needs to be fixed, but put off the decision to take action. Luckily tools like our Shopify reporting app are making it easier than ever to get accurate data and automated reporting that really drives revenue. If fixing your tracking and making decisions based on trustworthy data wasn't your main new year's resolution for 2018, it should be! Here are the top 5 posts from our analytics blog in 2017. They should provide some inspiration. 1. Is Google Analytics compliant with GDPR? From May 2018 the new General Data Protection Regulations (GDPR) will come into force in the European Union, causing all marketers and data engineers to re-consider how they store, transmit and manage data – including Google Analytics. This popular post looks at basic and full compliance. The rights enshrined by GDPR relate to any data your company holds which is personally identifiable: that is, can be tied back to a customer who contacts you. 2. Shopify Marketing Events vs Google Analytics The ability for other Shopify apps to plug their campaign cost and attribution data into Shopify (via the new marketing events API) is a logical step to building Shopify’s own analytics capability, but is it really a viable substitute for Google Analytics? Google already has a team of hundreds working on Google Analytics, and it seems unlikely that Shopify will be able to dedicate resources to keep up with the functionality that power users need. 3. Is Google Analytics accurate? 6 common issues and how to resolve them How do you know if your Google Analytics setup is giving you reliable data? In this much-linked blog post we look at common problems and explain what can be done to make your tracking more accurate. If the journey of visitors on your site proceeds via another payment processor or gateway, you could be losing the link between the sale (or goal conversion) and the original marketing campaigns. 4. How to increase revenue with Refersion and affiliate marketing Affiliate marketing consistently outperforms other channels for ecommerce businesses. In this special guest post, our integration partner Refersion shares essential tips about how Littledata customers can get a piece of the action. When customers come through affiliate channels, their average customer revenue is 58% higher than other channels. 5. What you can track with our Shopify app Here at Littledata we believe that everyone should have access to professional-level analytics tools for tracking, reporting, and improving sales and engagement. That’s why we built the ultimate Shopify reporting app. This much-shared post outlines 'Shopify’s Standard Tracking vs Littledata for Shopify'. It's a match we're betting on! Shopify is one of the best ecommerce platforms on the planet, but their standard analytics are extremely limited.
It's been a busy and exciting 2017 here at Littledata. Our Shopify reporting app really took off this year, and with a bunch of new features and report packs in the works for 2018 we don't plan on slowing down any time soon. Data never sleeps. If you work in ecommerce, analytics or -- as we happen to do here at Littledata -- ecommerce analytics, the holiday shopping period can be sleepless for the humans in charge of that data, too. So we wanted to take a moment to pause and give thanks. We couldn't have made it this far without you. From our team to yours, happy holidays! May the coming year bring you peace and success.
ReCharge report pack for subscription-based businesses
There's never been a better time to grow a subscription-based business. But the landscape is also more competitive than ever. How do you rise above the noise and obtain devoted subscribers? With our new ReCharge report pack, any recurring-product business can get advanced analytics to help obtain a devoted subscriber base. It's the latest addition to our automated packages of analytics reports. The new pack includes a curated selection of reports proven to help subscription-based ecommerce sites get more traffic and increase recurring revenue. Each report automatically pulls relevant data from your Google Analytics account and turns it into actionable reports, with essential tables and smart visualisations. Growth of subscription-based businesses From vitamin supplements to hacker boxes, product subscription companies are on the rise. Getting products in the mail every month is a huge chunk of the future of ecommerce. According to the Subscription Trade Association (SUBTA), the subscription box industry alone is on track to generate more than $90 billion in annual revenues in the coming decade. SUBTA itself was only formed a little over a year ago, coalescing around this exciting new ecommerce community, and their first events have all sold out. Entrepreneurs who want a piece of subscription industry growth need to optimise every part of the customer life cycle. You don't just need more traffic, you need better-quality traffic. And you don't just need to improve the user experience (UX) on your site, you need to create an engaging customer experience (CX) that drives conversions, brand devotion and upsells. Sounds easy, right? Think again. Luckily there are solutions like ReCharge and Littledata that work out of the box to help you run and optimise a subscription business. What's in the new report pack Our popular ReCharge integration was built to give subscription-based companies accurate marketing attribution for signups and sales in their Shopify stores, but it's quickly grown to be even more detailed, offering deep analytics across the subscription customer life cycle. Automatically connecting marketing campaigns to recurring payments is just the beginning. The first ReCharge report pack makes it easy to keep tabs on where your customers are coming from, the balance between new signups and recurring payments, and how different subscription plans are contributing to revenue. The pack contains a general overview widget plus four key reports for digging deeper into recurring revenue. Which marketing campaigns are driving the most first-time purchases? Is organic search outperforming your PPC campaigns? Is revenue per recurring purchase growing at a steady rate? Those are questions with answers. The ReCharge report pack will help you: Get a concise overview of weekly performance Increase marketing ROI with a clear understanding of how different channels and campaigns are contributing to customer growth Build a sustainable subscription business by optimising revenue segments and payment solutions The Reports tab in your Littledata dashboard automatically shows all relevant report packs, so check them out today and reach out if you have any questions. The ReCharge pack pairs well with our Basics pack, which includes essential reports on site performance and user behaviour. PS: Still waiting to try our Shopify reporting app? Don't delay! We have a plan for every sized business, and ReCharge integration is free!
Introducing Report Packs
We're excited to announce that the first automated report packs are live in the app! Each pack contains a curated set of reports proven to help ecommerce businesses scale faster and smarter. Looking for next-gen analytics reporting that doesn't break the bank? We developed report packs to make advanced analytics accessible to every customer - in just the right combination. You can subscribe to an entire pack for one low monthly price. Why we built report packs Call us crazy, but we believe that every ecommerce business should have the tools to automatically transform their Google Analytics data into actionable insights. Otherwise, what's the point of all that tracking? Unlike the reporting features in some other analytics apps, Littledata's reports never sacrifice accuracy for usability, nor the other way around. Put simply: we have no time for fluff. We believe that the most useful analytics can - and must - be both clean and accurate, and we've built the app's reporting functionality around the actual reporting needs of successful ecommerce businesses, based on our experience with enterprise customers, Shopify stores, and some of the biggest charities in the world. Our analysts considered the many setups we’d built for customers on top of the core Littledata app, and the idea for report packs grew out of this work. We found that growth-oriented ecommerce businesses weren't just looking for clutter-free analytics, but the right combinations of reports to guide ad spend, marketing channel priorities, ecommerce site design and customer journeys. As a result, report packs are next-gen reporting with just enough algo-awesomeness to keep the data geeks happy while letting your marketing team focus on actionable insights to increase engagement at every stage of the shopper journey, from first views and clicks to repeat buying behaviour. The first three packs We've launched three report packs to start: a Basics pack, an Ecommerce Performance pack, and a Shopify marketing pack. Basics pack Overview of site performance Sessions and bounce rate by city Sessions by device type Pages where users enter and exit The Basics pack includes four essential reports on site performance and user behaviour. It's a must-have for any ecommerce site with active users, whether you have a ton of conversions or are still growing your shopper base. Ecommerce Performance pack Overview of ecommerce stats Product category performance Number of sessions to make a transaction Number of days until a purchase is made Many Littledata customers use an enhanced ecommerce setup in Google Analytics. With four essential reports on shopping behaviour and store performance, the Ecommerce Performance pack will help you get the most out of that setup and make data-driven decisions for rapid growth. Shopify pack Conversion rate by marketing campaign Conversion rate by marketing channel When users are most likely to buy Shopping behaviour by channel The Shopify pack includes four reports that connect marketing channels with shopping behaviour. Built to give our Shopify app users a pro reporting experience, the pack contains essential analytics for growing a Shopify store through intelligent targeting. Anticipated addition to our reporting feature set Report packs offer high value at a lower price point by automating data collection and presentation based on proven ways to use and interpret Google Analytics data. Even though they're newly launched, they've already become a much-used feature alongside our popular custom reports, which agencies and large ecommerce stores use to dig deeper into marketing channels and user behaviour specific to their site design and business models. We recommend starting with one report pack and then adding more packs and custom reports to fit your needs. Subscribe to a report pack today to lock in an early-bird discount and start making better-informed marketing and product decisions. New to Littledata? Sign up for a free analytics account. PS. Our developers are hard at work on a number of new report packs, including packs for enhanced ecommerce, ReCharge subscription businesses, email marketing, Facebook ad performance, and more. Subscribe to this blog for the latest updates.
5 (bad) reasons not to do a Google Analytics audit
Does this sound familiar? 'We know our data's bad, but we don't have the time or resources to fix it'. Or, even worse: 'I checked a bunch of other metrics and they didn't justify our current ad spend, so I think I'll just present that same old report at the meeting today...again. Luckily we haven't fixed our Google Analytics setup to track too much relevant data about other marketing channels, or to connect those channels directly to revenue, because then we might need to change our whole strategy!' There's still a lot of confusion out there about the role and scope of an analytics audit. With a free audit tool directly in the app, Littledata is on a mission to change this. Here are some (slightly exaggerated) versions of common objections to doing an analytics audit, and how to overcome them. 1. You don't know what a Google Analytics audit is Okay, not to start this somewhat ironic post with an entirely un-ironic objection, but not understanding the process is probably the only good reason not to audit your analytics setup. Luckily an analytics audit is actually very straightforward: it's simply a check of your analytics configuration and implementation. Some consultants and last-gen apps can make the audit process seem confusing and disorienting. If that's been your experience, we're here to help. Our free Google Analytics audit tool explains the process in real time. Not only that, but many tracking and reporting issues can be fixed automatically by the app (hello, intelligent algorithm!). 2. You don't believe in marketing ROI There are a lot of fluffy tools out there. Google Analytics isn't one of them. It's not that all digital marketers take action based on analytics, but a majority of the top ones do. That's what makes them the best. If you need convincing that accurate data is the secret sauce behind higher marketing ROI (return on investment), check out the recent Google Analytics research with Econsultancy, where they found that '60% of leading marketers routinely take action based on analytics, and are also 48% more likely than mainstream marketers to say their strategy is strongly data-driven'. 3. You trust everything you read online Failing to audit your analytics setup is basically the same as believing that everything you read online is true, no matter the source. Why? Because bad data produces bad reports. This is true no matter how fancy your reporting templates might be, or how much time you've spent making spreadsheets of Google Analytics data look accessible. Unless you regularly audit your analytics setup, how do you know if you're tracking the right things in the right manner? This is especially true if you're using an otherwise awesome ecommerce platform like Shopify, which has notoriously questionable tracking that also happens to be easy to fix with the right analytics app. 4. You think that the customer is always wrong Customer happiness isn't just a buzzword, it's increasingly what's driving the growth and expansion of online businesses, especially in the ecommerce space. Big players like Amazon learned this early on, and they built an effective - and addictive - customer experience around heaps of data on everything from affiliate ads to repeat buying activity. Think you don't have access to those same tools? Think again. If you want to build a better customer experience, it's essential to start with the correct Google Analytics setup and end the guessing games about where your leads and customers come from, and how they act. That's where the audit comes in. 5. You're betting on failure Are you betting that your own company will fail? Unless you secretly run an ecommerce hedge fund and have shorted your own startup, this is probably a bad idea. Auditing your data tracking across the customer life cycle is a sure way to see what's working, what's not, and what can be improved. Otherwise you're stuck with bad data and revenue tracking that might not have much to do with the reality - or the future - of your online business. Is there a better way? Look, we get it. Change can be scary, but choosing to stay stuck in the same data rut isn't the way forward. We've helped over a thousand online businesses fix their Google Analytics setup to capture accurate, relevant data. Littledata's industry-leading automated audit tool is free to run as often as you'd like. Sign up today and start trusting your data.
ReCharge integration for subscription analytics
We're excited to announce that Littledata's Shopify app now integrates seamlessly with ReCharge! The integration makes it easy to get an accurate data stream about your ReCharge subscriptions in Google Analytics. What is ReCharge? ReCharge is the most popular recurring billing solution for Shopify stores. It lets you easily sell subscriptions on a Shopify store. ReCharge has a robust feature set for stores selling physical products on subscription, allowing for single product, mixed cart & entire cart subscriptions. The app powers thousands of stores processing tens of thousands of orders daily, including Littledata customers like Tiege Hanley skin care and BIOHM probiotics. Until we built this new integration, ReCharge customers didn't have a way to get a complete data collection in Google Analytics without hiring expensive GA consultants. How the integration works Integrating Littledata with ReCharge lets you capture data about the entire subscriber journey, from marketing campaigns to first-time payments and recurring revenue. The integration uses Littledata's magic sauce to connect Shopify and ReCharge data to Google Analytics. The reporting includes essential information for understanding business performance: End-to-end Google Analytics tracking for the subscriber journey Marketing attribution for subscription revenue, including first-time payments and recurring charges Segmentation by payment source, subscription plan type and product category With this integration plus the power of Littledata's analytics audit tool, you ensure accurate tracking of everything in your ecommerce funnel. You can then take advantage of automated reporting to help you increase revenue, including report packs built specifically for subscription analytics. Littledata's revenue optimisation tools pull directly from your GA data. Advanced users can can also use that data directly in GA - and connect it to dashboard tools like Data Studio and Supermetrics. And the price is right! Littledata provides Google Analytics for ReCharge stores at no extra cost. It's a free integration for any Shopify store using both apps! Setup guide For the Littledata - ReCharge integration to work, you need to install both apps for your Shopify store, then connect them by activating the integration. Install ReCharge Install Littledata’s Shopify app Follow these steps to activate the integration Note that you will activate ReCharge’s basic Google Analytics integration as part of the setup process, but you need to complete the Littledata integration to get full marketing attribution and to track recurring subscriptions (not just first-time payments). For more information about how our ReCharge integration works, check out our knowledge base. If you’re looking for custom setup or help with reporting, consider one of Littledata’s enterprise plans. Higher-tier plans include a dedicated account manager and support from analytics experts. We have many happy ReCharge customers, so please get in touch if you have any special requests! This post was updated in June 2018
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