Littledata announces Google Analytics integration for BigCommerce

We are excited to announce that Littledata will soon be available to BigCommerce merchants. Like our popular Shopify app for Google Analytics, our BigCommerce connection for Google Analytics will ensure accurate sales and marketing data across the user journey. BigCommerce will be Littledata's first ecommerce platform integration outside of Shopify. With brands like Superdry, Skull Candy and 5-hour Energy now on BigCommerce, the timing couldn't be better. Read on to see what we've been working on, the benefits for ecommerce marketers and data scientists, and how to get early access. Why BigCommerce? Founded in 2009, BigCommerce has seen remarkable growth over the last couple of years, especially in North America. A year ago when they went public, BigCommerce was already powering over 60,000 online stores in 120 countries. They have focused on additional sales channels such as Amazon since early on, and recently announced a major partnership with Amazon for fulfillment, and another with Mercado Libre for extension into the Latin American market. Everyone needs accurate data to make data-driven decisions. We're excited to be extending our ecommerce data platform to work with BigCommerce. We chose BC because it's a great fit with our customer base which are typically successful DTC brands looking to scale faster and smarter. In addition, there's a growing amount of overlap with our technology partners and agency partners around the world. Advanced Google Analytics integration Accurate data is essential for ecommerce growth, but ecommerce tracking is notoriously difficult. As the top data platform specifically designed for ecommerce, our upcoming release in the BigCommerce app store will change the game. Littledata's advanced Google Analytics connector for BigCommerce stores will give you accurate data, automatically. Whether you are an ecommerce manager looking for accurate data to drive decision making, or a CTO or web developer looking for a seamless tracking solution, we're here to make your job easier. Benefits include: Complete sales dataAccurate marketing attributionCheckout funnel trackingOwn the data in Google Analytics As with all Littledata connections, Littledata's BigCommerce Google Analytics integration has the added benefit of enabling accurate data in any connected BI dashboard or reporting tool. What's more, the integration will work with custom themes and headless BigCommerce setups! Subscription analytics Tracking recurring orders is one of Littledata's key benefits and one of the most-cited features in our five-star reviews. We are especially excited about extending our subscription analytics to BC stores, enabling accurate data about recurring transactions and customer lifetime value (LTV). Our first subscription analytics integration will be with our longtime integration partner ReCharge, who also recently launched on BigCommerce. Sign up here for early access. How to get early access Are you doing at least $1M in annual online revenue? If so, you can apply for early access to Littledata's BigCommerce integration for Google Analytics. Early adopters will not only get access to our data connector - they will also have a key role to play in shaping additional features and integrations. Note: if you are interested in connecting BigCommerce with GA4 (the newest version of Google Analytics), reach out to us about our beta program.

by Ari
2021-07-22

Lunch with Littledata: How Wild built an industry-leading brand in 2 years

Want to learn from DTC founders and entrepreneurs shaking up their industries? Check out the other entries in our Lunch with Littledata series. Lunch with Littledata is back! This time, we sat down with Charlie Bowes-Lyon, co-founder of natural deodorant brand Wild. Founded by industry veterans, Wild became a Littledata customer early on to supercharge their growth. Through savvy market moves and a strong growth vision, Wild became the biggest brand in the UK natural deodorant market. They’ve added more than 140,000 customers in just two years after launch, with plans to build on their impressive growth. In our Q&A below, Charlie shares his thoughts on choosing growth channels, going global, and which data points are crucial for any DTC business to be on top of. [tip]Learn how to track every order on your subscription store and tie them to your marketing campaigns with our guide to complete ReCharge data in Google Analytics.[/tip] LD: Wild has grown a ton since you signed up. When we first talked it was right after you’d closed the funding round. CBL: Yes, I think it was when we were launching International, right after we'd raised funding. So it was early days last summer. Back then you just had one country store? Yeah! It feels like a long time since then… (laughs) Are you mostly reliant on paid spend for growth strategy overall? Yes, we're very performance-led as a business. We operate over a variety of different marketing channels and, as a result of those channels, gain brand awareness. We've also operated a very community-centric and “social first” approach. So, when we initially designed the product we made sure that, at least from our point of view, we were creating something that was very shareable over channels like Instagram. Something that people would really want to talk about and show off to their friends.   View this post on Instagram   A post shared by Wild (@wildrefill) And I think we achieved that in quite a good way. We've managed to grow on social pretty quickly. In the space of a year and a couple of months, we’re coming up to about 115,000 followers on Instagram. The other side of that approach is nurturing the community. So we have VIP Facebook groups for people who really want to stay involved and be a part of the decision making. For example, we often have polls on things like what scent we should put out next. I think that's been big in helping people to feel like they're involved in decision making. So, it's not just us guessing what customers actually want. It's based on a more data-led approach. A lot of our customers at Littledata want to build those communities, but it’s hard to get the initial traction. Are your engagements mostly coming from current customers or from new customers too? It's both. Referrals account for about a third of all of our sales. So, it's about nurturing that community, being very genuine with them, and really involving them in everything we do. Then as a result of that, people are happy to share and recommend us to their family and friends. That's the organic growth side of it. But at the same time, we're constantly building growth heavily into our CRM. We have landing pages, and we do ads to push that growth along. Do you offer a gifting option? We're not big on gifting, to be honest. In our referral program, if you refer a friend, they get a free case. So it’s really an intro offer. Yes, essentially. Because it can be expensive for people who haven’t heard of our brand to pay £12 for a deodorant. So, letting them see what the product's all about and test it first is a good way. Then we rely on the product being high quality and good enough to retain them as customers. “We rely on the product being high quality and good enough to retain (free trial users) as customers.” Hopefully the ReCharge tracking add on has been helpful to you. Yeah! Without it, we can't see anything on Google Analytics or anywhere. So yeah, it's pretty vital. Who on your team uses the data that Littledata sends to GA? Well, it's used across a variety of things. Myself and the marketing team use GA for top-line statistics and data on different marketing campaigns and so on. It's also hooked into our analytics platform, so a lot of the data that they gather obviously comes from GA as well. That’s being used for things like measuring LTV, but also looking at the operations side of the business and working out different cogs and margins on products we’re selling. Have you built one core dashboard, or is it more of an ad hoc process where you dive into the data and build reports as needed? Yeah, there's a couple of different dashboards we use. Generally, we've got pretty good oversight of data. And Littledata definitely connects that bridge between Shopify and ReCharge for us, which when it's off everything goes completely wrong and doesn't work. So it has been quite important for us. [tip]Learn how to connect ReCharge with Google Analytics for accurate data about your recurring transactions.[/tip] Wild has focused on sustainability since the beginning. I've had a lot of talks with founders recently here in the US who feel like they're having a hard time. Sustainability is definitely a buzzword here, but putting it into practice is a whole different story. Some DTC verticals have caught on, but in a way Europe in general is more progressive in terms of customers backing that commitment up with their purchasing behavior. Yeah—it's a funny one because I think you're right in terms of sustainability. I think Europe and the UK are ahead and people are a little bit more aware. It's a bigger subject that we're constantly focused on, both in politics and our wider society. There's been a lot of quite good changes that have been made. But likewise, in the US with the likes of Elon Musk and Tesla, for example, there's a lot of companies that are doing some quite good awareness around it. On the flipside for us, the US has had good natural deodorant companies for four or five years. We were the first one in the UK launching just over a year ago. So the US market is probably a bit more developed when it comes to what natural products are and why they might be better. It’s all still pretty new for us over here, so that means we have a lot more education that we have to do for potential customers. Whereas potentially in the US, that piece of education's already been done to some extent. And was that part of the impetus for choosing this concept as your brand alone? Yeah, definitely. We saw some successful companies in the US who had done a great job with a fundamentally good product (i.e. natural deodorant that worked). But outside of that, their packaging was very simple and plastic. The brand was pretty bland. We looked at it and thought: “we can add in sustainability and create a better, fun-looking product.” Do you have a community of other brands and founders doing similar things that you personally interact with, or are you more lone wolves? Yeah, we speak to a lot of different people every week really. Both my co-founder Fred and I are lucky that we have pretty good networks from our previous jobs. We certainly get really good oversight of what other companies are doing and how they're doing it and what's working for them. Sometimes, though, what works for others won't work for us and vice versa. It's an interesting time at the moment. I think to be honest, we've probably just been through the best year of ecommerce that anyone's going to see for some time. And I imagine that the next year is going to be quite difficult as a result because, you know, everyone's coming out of lockdown, iOS 14 updates on Facebook, all these kind of small things are adding up to make life a little bit more difficult. And people are heading back into traditional stores as well. So, it'll be interesting to see what happens. But in a way, it's a good thing for us. We see it as hopefully a competitive advantage if things get a bit more tricky and we're able to execute better than others. [tip]Use Littledata’s guide to GDPR cookie banner compliance to ensure your store isn’t hit with a non-compliance fine.[/tip] Do you expect the business model to change at all, maybe to pull in wholesale? Yes, we've just gone live about a month ago into retail in the U.K., and we're now Sainsbury's. I think it's been a really good start so far. Potentially that will be a big channel for us. But really, we're very focused on two things. One is delivering the best natural deodorant we can and always iterating on that. The second is diversifying both our marketing channel mix and our strategy by going properly international. We're already in Europe, but we're dabbling in the US and Australia as well and testing other markets.   View this post on Instagram   A post shared by Wild (@wildrefill) I think the danger that’s present for ecommerce companies at the moment is that we could see a channel just stop working one day. Something like Facebook, suddenly people's customer acquisition costs could double on Facebook. For example, the UK has had really high adoption of the iOS 14 update from Facebook. I believe it’s somewhere around 30 percent of people (in the UK) are opting in for ads, whereas in Europe it's closer to 60 percent of people opting in. But because we have that diversification of countries we can advertise in, we can immediately move some of our advertising spend to Europe and we'll probably get better customer acquisition costs as a result. Being in Sainsbury's and hopefully other retail outlets in the future just gives us another channel where we can focus, spend on marketing, and diversify. And I think as well, to be honest, once we can, we'll probably do a lot of events and try to get out and get to offline channels. It just gives us another angle of approach. Is the goal that in-store shopping will be the first touchpoint for new online subscribers? Not necessarily, no. We're fairly channel-agnostic. So we don't really mind if someone's online buying from us or shopping in brick-and-mortar retail. “We're fairly channel agnostic. So we don't really mind if someone's online buying from us or shopping in brick-and-mortar retail.” Wild offers a slightly complex product where some explanation is required to kind of understand who we are and what we're doing. And often if you go into a retail store, you're not really looking for something new. You’ve basically got a second where you glance at the products on a shelf. So it's hard to know. But I do think that the brand awareness we've created over the last year has massively improved the retail results that we've had today. Plus, they both will just feed off each other. Some people don't like to order online, or they forget about it. They might want to just go into the shop and grab a refill. Likewise, some people might make their first purchase in a shop and then sign up on the website and get an online subscription. I think the key is just giving customers options. Do you plan to expand globally? And if so, do you plan to hire specific country managers? There are lots of subtle things that can make a difference. Yeah, massively so. We're barely touching the surface of the potential in Europe. And there's a huge market in the US and Australia for us as well. That said, we plan to choose a couple of markets, focus in on them, and make it work there before trying to do too much at once. We’re hiring a German country manager at the moment, so that's going to be our starting point. Quick links Littledata's partner program for Shopify Plus agencies and tech partners Headless Shopify tracking with Littledata Ensuring GDPR cookie banner compliance for your ecommerce store Calculate customer lifetime value for ecommerce using Google Analytics data

by Ari
2021-07-14

Focusing on data-driven growth? There's a plan for that

We've spent a lot of time on the blog lately focusing on Littledata's Plus plans made for larger DTC brands, including headless setups. But what about those merchants who are not quite there yet, but poised for rapid growth? You guessed it, there's a plan for that. Littledata's new Grow plan is now available for Shopify stores sending data to Segment or Google Analytics. It comes with some solid perks, including priority support and the ability to track up to three country stores for one low price. [subscribe] How do you know if it's the right plan for your Shopify brand? As a modern data platform focused solely on ecommerce, Littledata tracks over 5 million orders per month for ecommerce brands around the world. So you might say we've seen it all. But there's no one-size-fits-all solution. There are a few different things to consider before choosing a modern data platform, and it's important to pick the right plan on that platform to make sure you have the support you need without any hidden fees or surcharges. Grow isn't designed for account management or analytics training. Those are only available on Littledata Plus. But it is designed to unlock the full potential of our data pipeline, at a lower cost. The ideal Grow plan user has a solid customer base, a proven product mix, and is ready for the next phase of growth. You are probably a good fit for Grow if: You have identified accurate data as a KPI or OKR (ie. have a company initiative to take data seriously, whether that came from identifying a Shopify/GA mismatch or a more general drive to make data-driven decisions this year) You have an in-house analyst or ecommerce manager who can make use of the data we send You are doing 7-10k orders per month (the Grow plan currently supports anywhere from 6-12k monthly orders, and in our experience 10k is the "sweet spot", an inflection point for DTC success) Are prepared (or preparing...) for rapid growth! Maybe you're planning a global expansion or getting ready to launch a long-awaited subscription product. Maybe you're just doubling down on marketing spend, but aren't yet sure how to track and understand your customer lifetime value. Grow plans are here to help you get accurate data so you can make better decisions, eliminate wasted spend, and double down on the ecommerce marketing that's working best. (How do you know what's working best? That's why we built Littledata). Learn more about Littledata pricing and find the plan that's right for you.

by Ari
2021-07-09

How Littledata handles User ID for Shopify and Segment

Is Segment a good customer data platform (CDP) for ecommerce? We hear that question a lot at Littledata, and are always happy to chat about the modern data stack. But the reality is that you should be asking more detailed questions: will your CDP be able to handle both anonymous browsers ("visitors") and customers ("users")?  Will it enable both analysis and marketing automation? Will you need an entirely different stack to support your data warehouse? Our DTC ecommerce customers have found Segment to be a powerful solution because it offers a unified approach to customer data. As long as it's set up correctly, that is. Four options for user identity There are many different approaches to user identity, but the most important thing is to be consistent. Make sure the identifier you choose works with your current data destinations and those you know you plan to implement in the future. In Segment, every identify call must have a User ID or an Anonymous ID. Littledata's Shopify source for Segment is an easy way to ensure accurate ecommerce data, rather than building and maintaining the schema yourself to match Segment's detailed ecommerce spec. Our scope includes sales, marketing, and customer data, captured from a combination of client-side and server-side tracking. We agree with Segment's best practices in identifying users, including the use of static IDs whenever possible. To support a broader range of use cases, our app lets you choose which of the following fields you want to send as the userId for known customers: Shopify customer ID (default) – Recommended if you have a simple Shopify setup with minimal integrations. Hashed email – The MD5 email hash is useful if you have other marketing platforms sending traffic where you know the email of the visitor (e.g. email marketing like Bronto or Marketo), but not their Shopify customer ID. Email – Recommended when other platforms use the email and can’t hash it, and you are comfortable with the privacy implications. None (no identifier) – Recommended only if user identity is already handled by your Segment implementation and you only need the extra events powered by Littledata’s Shopify source. Learn more about what you can track with our Segment connection. Since we started offering identifier options beyond Shopify customer ID earlier this quarter, it's been interesting to see the uptake. Perhaps most surprising is that it's not just larger stores on Littledata Plus who are using alternative unique IDs. There are already merchants on our Standard and Pro plans using the option as well. [note]For merchants using Segment Personas, Littledata also sends shopify_customer_id as an External ID for advanced matching[/note] What is your approach to user identity? Are you planning for the future? Let us know in the comments or on Twitter.

by Ari
2021-06-10

Introducing Littledata Plus plans for Shopify and Shopify Plus

As Shopify has continued to scale its Shopify Plus plans, Littledata has developed both technology and services to enable customer success. Today, we're pleased to announce new Littledata Plus plans to support modern data stacks for larger direct-to-consumer (DTC) brands. Our enterprise plans have been around in various guises since the beginning. But clients’ data needs—and the DTC market overall—have continued to evolve, from more sophisticated lifetime value analysis to connecting Shopify with data warehouses like Redshift and BigQuery. The coronavirus pandemic also forced many businesses that had been planning to move online to do so sooner than expected. Traditional consumer packaged goods companies (CPGs) needed to try out DTC and ecommerce subscription models. And, to be blunt, they needed to speed up plans for finding ways to compete with Amazon. With more known brands moving to Shopify and BigCommerce, core data needs have skyrocketed. In fact, without Littledata, 12 orders still go missing in Google Analytics for every 100 orders in Shopify! It seems ecommerce in general is finally waking up to the fact that the key to growth is focusing on the right KPIs with accurate data to support them. The renewed focus on data has extended beyond PPC campaigns to channels like social and email marketing, as well. As merchants get "back to the basics", we've also started to see less customization and an increased focus on data accuracy and throughput. That goes for both our Google Analytics and Segment data destinations. All this illustrates what has been our outlook from the beginning: nothing is more important than data accuracy. So we're excited to now be opening up Littledata Plus plans to all DTC brands. Whether you're a recently funded scale-up with a headless Shopify site or you've been on Shopify Plus since the beginning. Options for Littledata Plus plans We have long optimized Littledata for Shopify Plus, from higher service level agreements and throughput metrics to multi-currency tracking for brands with multiple country stores (e.g. see how we handle order names). Our team has experimented with Littledata Plus features, tracking plans, and account management levels to ensure that our tech and support are as effective as possible. We've worked closely with top Shopify brands like Rothy's, Boll & Branch, and Craft Gin Club, as well as agency and tech partners supporting those brands to fine-tune our solutions. We don’t just want to be proactive, we want to be useful. "Don’t mistake the forest for the trees. Our ecommerce customers know that accurate data is essential for real growth." Littledata Plus plans are a must-have for any merchant processing over 10,000 orders per month (including recurring orders or subscriptions). They're also now available to anyone serious about data-driven growth. We now offer two distinct paths within the Littledata Plus journey: Plus: Plus plans give you access to a dedicated account manager to help with onboarding and data audits, and include tracking for any number of country stores. Enterprise Plus: Our higher-tier Enterprise Plus plans allow unlimited data thresholds, and can also include a custom tracking plan, solution engineering, analytics training, or other options to support your in-house team. [subscribe subscribe heading="Learn more about Littledata Plus" button_text="book a demo" button_link="https://www.littledata.io/app/demo"] All Littledata Plus plans include essentials like in-depth data audits and dedicated account management. But with Enterprise Plus, you get a deeper experience, more support time, and a custom tracking plan. We built Littledata around smart connections. A big advantage of using our data connectors is that we keep those connections up to date for you with an in-depth knowledge of APIs, webhooks, properties, and events. For example, our connections now support headless Shopify setups and subscriptions in the Shopify checkout—without any additional coding needed on your website. "All Littledata Plus plans include essentials like in-depth data audits and dedicated account management." Recent updates to our Plus plans include: Advanced headless setup support Unique identifiers Historic data import for Segment users For Google Analytics users, we now offer analytics training and a Measurement Protocol endpoint to make it easy to get complete ecommerce data into Google BigQuery. That said, we have many happy Littledata Plus customers who simply want to ensure accurate Shopify and ReCharge data in Google Analytics. Can you risk making decisions based on bad data? Put another way: how much faster could you scale if your sales and marketing data were accurate, reliable, robust, and complete? Whatever your data goals, Littledata Plus is here to help. Book a demo today and let's start the conversation.

by Ari
2021-06-02

Why doesn't Shopify analytics match Google Analytics? [ebook]

Shopify analytics is fine for what it is: a siloed data source that is good at tracking Shopify orders. But if you want to track the complete customer journey and get accurate marketing data, you need to look elsewhere. Because it's both free and flexible, Google Analytics has become a top choice for a "single source of truth" to supplement Shopify analytics and other tools you might be using. And GA4, the newest version of Google Analytics, promises to be even more powerful. In our experience with hundreds of customers at Littledata we've found that many merchants turn to overblown solutions outside of GA (eg. fancy dashboards and generic data connectors) and then come back around to wanting to just fix the data in Google Analytics. After all, what good is the data if you can't trust it? Free ebook on Shopify and Google Analytics It's well known that Shopify's own analytics connection misses out on key issues like product list views, repeat purchases and marketing attribution. But where exactly does the tracking go wrong? What's going on behind the scenes? This new ebook is an insider's guide to Shopify Analytics vs Google Analytics. You will learn: Why transactions go missing in Google Analytics Common issues for Shopify stores The difference between marketing tags and Google Tag Manager How to set up checkout funnel tracking And all of the main reasons why Shopify doesn't match GA Download the ebook >>> Top brands turn to GA for a single source of truth, but there are some common things that go wrong. Even if you don't have a custom setup, things go wrong quickly -- including the "basics" like tracking ecommerce orders. We built Littledata to fix these issues automatically, saving you time and money. (Here's a quick demo video and our complete spec). But before you get into the details of the solution, it's important to understand the problem and what might be going wrong for your store in particular, whether you're seeing a lot of traffic that appears to be "Direct" but is actually from marketing channels like Facebook Ads or Klaviyo email marketing, you're missing repeat purchasing data, or your checkout funnel tracking is somehow out of whack. Get the ebook today. How to add Google Analytics to Shopify You can set up Enhanced Ecommerce in Google Analytics and then add Google Analytics to Shopify, but Shopify's default GA integration misses many key elements. [tip]With Shopify's default Google Analytics integration, 12 orders go missing for every 100 in Shopify. We highly recommend using an advanced data connector instead![/tip] If you would rather just get accurate data automatically, check out Littledata's 30-day free trial. It's the easiest way to avoid all of the known issues with Shopify's default Google Analytics integration. Plus, you still own the data in GA, whether or not you continue using our advanced data connections. [subscribe]

by Ari
2021-05-20

How to get complete ReCharge data in Google Analytics [ebook]

It's hard enough for Shopify stores to get accurate sales and marketing data. And if you're selling by subscription, this can seem even more complicated. In fact, 88% of Shopify stores have Google Analytics setup incorrectly, leading to a throughput of less than 90% (for every 100 orders in Shopify, 12 or more go missing in GA). I hate to break it to you, but for subscription merchants the reality is even harsher. Many brands can't even segment out first-time purchases from recurring orders, let alone tie them back to marketing campaigns! Luckily there's now a better way. Top subscription brands use modern data stacks to get the data they need to make informed decisions. This means understanding your checkout flow, yes, but also product lists, subscription bundles, discounts, returns, subscription lifecycle behavior, and top marketing channels for higher LTV customers. In this new ebook on ReCharge analytics, we show you how to do just that -- no developer skills needed! Free ebook on ReCharge analytics best practices Subscription analytics are a beast, and too many brands make one of these three common mistakes: Procrastination. "We know we have a data problem but will fix it next quarter...year...never..."The wrong tools. "We bought a fancy new dashboard, that will solve everything, right?" or "We bought this subscription analytics tool that works really well for SaaS companies. Why isn't it working well for ecommerce?"Completely manual approach. "Excel is my full-time job. I don't have time for data-driven growth." Top brands use modern data tools to tame the beast of analytics. In this new ebook, you'll learn how to get the data you need to accelerate growth. See how to automatically capture data at every turn: Track one-off orders and first-time subscriptionsTrack recurring payments and tie them back to the original marketing channelCalculate customer lifetime value ("CLV" or "LTV") and build more valuable cohortsCapture subscription lifecycle events like "Subscription updated"Get accurate marketing attributionUltimately make better decisions for your store Download the free ebook >>> Learn more about what you can track with Littledata's ReCharge connection. [tip]Advanced users can also now send data directly to Segment (and any connected data warehouse, email marketing platform or reporting tool).[/tip]

by Ari
2021-04-15

Advanced Google Analytics integration for Ordergroove subscriptions

We are excited to announce a new Ordergroove connection. Any Shopify store using Ordergroove for subscriptions can now take advantage of Littledata's server-side tracking for advanced analytics. The new connection lets you automatically track online sales, marketing, and recurring payments in Segment, Google Analytics, or any connected data warehouse or reporting tool. What's more, it is available on all Littledata plans at no additional cost. Many Shopify stores are finding success with subscriptions, whether that's all or part of their online business. And this year we expect even more brands to move to subscription platforms like Ordergroove rather than trying to build and maintain in-house solutions to manage subscribers. This is especially true for larger DTC brands on Shopify Plus. Ordergroove integration with Google Analytics Ordergroove is a popular subscription solution for larger brands on Shopify, Salesforce, Magento and BigCommerce. Ordergroove offers a single checkout experience for Shopify Plus merchants, and brands like Intelligentsia Coffee and 4Ocean use Ordergroove’s integrated cart experience to maximize recurring revenue. Ordergroove's technology partners offer a range of integrations to help you scale. Littledata's new Ordergroove integration offers a seamless data pipeline for any Shopify store using Ordergroove for subscriptions. (Coming soon for BigCommerce too!) Google Analytics Google Analytics is extremely powerful once you know how to use it. Littledata has long been a leader in subscription analytics, and GA is our tool of choice. We're also especially excited about GA4 these days. But Google Analytics tracking often goes wrong for Shopify stores, resulting in order throughput of less than 90% (we have a good ebook on this). Common issues include: Lots of "Direct" traffic (transactions not linked to browsing behavior)Issues with thank you page tracking (doesn't load completely, too many marketing tags, etc.)Recurring orders either not tracked at all or look like orphan sessionsCustom themes breaking Shopify's default GA integration We built Littledata to fix these issues automatically, especially for subscription stores, where seeing details like LTV by channel can make or break a business. Littledata uses a combination of client-side and server-side tracking to give you one source of truth in Google Analytics: Complete sales data, including subscriptions and refundsAccurate marketing attribution for all transactions, including recurring ordersCustom dimensions for customer lifetime value (LTV/CLTV)Payment gateway trackingAnd much more! The Ordergroove integration works automatically with our Shopify/Shopify Plus to Google Analytics connection. You can install the connection directly from the Shopify app store. After installation, follow this quick guide to our recommended Google Analytics setup, which includes a special View in GA for one-time orders and first-time subscriptions (ie. filtering out recurring payments). [tip]Eager to track subscription lifecycle events? Sign up for beta access to v2 of our Ordergroove connection[/tip] If you are using a headless Shopify setup, please see our guide to headless tracking. Google Tag Manager Ordergroove works directly in the Shopify checkout, and Littledata's GTM and Google Analytics data layer makes it easy to track the pre-checkout journey as well as what happens in the checkout funnel. We add detailed events which you can use to build funnels or trigger other marketing tags in Google Tag Manager (GTM). At the same time, many brands find that our default schema is more than enough to fill their data needs and nothing custom is needed. Either way, our ecommerce tracking is highly scalable and extensible. Book a demo to learn more -- we are happy to chat about your data stack and see if Littledata is a good fit! Ordergroove integration with Segment Littledata also sends complete ecommerce events to Segment to match their ecommerce spec. Whether you are just considering Segment implementation or already far along the journey of using Segment for your data warehouse and marketing destinations, let our Shopify source for Segment do the heavy lifting so you can get back to business. Book a demo to learn more. [subscribe]

by Ari
2021-03-30

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment