Advanced Google Analytics integration for Ordergroove subscriptions

We are excited to announce a new Ordergroove connection. Any Shopify store using Ordergroove for subscriptions can now take advantage of Littledata's server-side tracking for advanced analytics. The new connection lets you automatically track online sales, marketing, and recurring payments in Segment, Google Analytics, or any connected data warehouse or reporting tool. What's more, it is available on all Littledata plans at no additional cost. Many Shopify stores are finding success with subscriptions, whether that's all or part of their online business. And this year we expect even more brands to move to subscription platforms like Ordergroove rather than trying to build and maintain in-house solutions to manage subscribers. This is especially true for larger DTC brands on Shopify Plus. Ordergroove integration with Google Analytics Ordergroove is a popular subscription solution for larger brands on Shopify, Salesforce, Magento and BigCommerce. Ordergroove offers a single checkout experience for Shopify Plus merchants, and brands like Intelligentsia Coffee and 4Ocean use Ordergroove’s integrated cart experience to maximize recurring revenue. Ordergroove's technology partners offer a range of integrations to help you scale. Littledata's new Ordergroove integration offers a seamless data pipeline for any Shopify store using Ordergroove for subscriptions. (Coming soon for BigCommerce too!) Google Analytics Google Analytics is extremely powerful once you know how to use it. Littledata has long been a leader in subscription analytics, and GA is our tool of choice. We're also especially excited about GA4 these days. But Google Analytics tracking often goes wrong for Shopify stores, resulting in order throughput of less than 90% (we have a good ebook on this). Common issues include: Lots of "Direct" traffic (transactions not linked to browsing behavior)Issues with thank you page tracking (doesn't load completely, too many marketing tags, etc.)Recurring orders either not tracked at all or look like orphan sessionsCustom themes breaking Shopify's default GA integration We built Littledata to fix these issues automatically, especially for subscription stores, where seeing details like LTV by channel can make or break a business. Littledata uses a combination of client-side and server-side tracking to give you one source of truth in Google Analytics: Complete sales data, including subscriptions and refundsAccurate marketing attribution for all transactions, including recurring ordersCustom dimensions for customer lifetime value (LTV/CLTV)Payment gateway trackingAnd much more! The Ordergroove integration works automatically with our Shopify/Shopify Plus to Google Analytics connection. You can install the connection directly from the Shopify app store. After installation, follow this quick guide to our recommended Google Analytics setup, which includes a special View in GA for one-time orders and first-time subscriptions (ie. filtering out recurring payments). [tip]Eager to track subscription lifecycle events? Sign up for beta access to v2 of our Ordergroove connection[/tip] If you are using a headless Shopify setup, please see our guide to headless tracking. Google Tag Manager Ordergroove works directly in the Shopify checkout, and Littledata's GTM and Google Analytics data layer makes it easy to track the pre-checkout journey as well as what happens in the checkout funnel. We add detailed events which you can use to build funnels or trigger other marketing tags in Google Tag Manager (GTM). At the same time, many brands find that our default schema is more than enough to fill their data needs and nothing custom is needed. Either way, our ecommerce tracking is highly scalable and extensible. Book a demo to learn more -- we are happy to chat about your data stack and see if Littledata is a good fit! Ordergroove integration with Segment Littledata also sends complete ecommerce events to Segment to match their ecommerce spec. Whether you are just considering Segment implementation or already far along the journey of using Segment for your data warehouse and marketing destinations, let our Shopify source for Segment do the heavy lifting so you can get back to business. Book a demo to learn more. [subscribe]

by Ari
2021-03-30

Can you still install Universal Analytics?

Google recently released a new version of Google Analytics called GA4. But until things are ironed out with GA4, you might still want to install Universal Analytics (the previous version of Google Analytics, sometimes now referred to as GA3). For the time being, it's still possible to create a new Universal Analytics property in your GA account. It just takes a couple of extra clicks. This quick guide will show how to to create a UA property. What is Google Analytics? At this point, who hasn't heard of Google? Not only does the company have over a 92% share of the search engine market, but they have come to dominate analytics. Google Analytics is a very popular data tool. Originally designed to track web behavior, including marketing channels and landing pages, Analytics has evolved to offer much more, including advanced functionality like: Cross-domain tracking to capture every customer touchpointComparative attribution modelsAdvanced segmentation and audience building (ie LTV cohorts) Google Analytics is used (or at least installed) by over half of all websites, but over 70% of the top sites use GA, and many use Google Tag Manager as well, for custom tracking to capture details like custom checkouts or Pinterest Ads. [note]Learn more about Littledata's GTM Data Layer for Shopify stores[/note] Google Analytics is deceptively simple. In fact, 88% of Shopify stores have Google Analytics set up incorrectly. But if it is set up correctly, either with a data pipeline like Littledata or a manual setup from a developer or agency, and you take the time to learn how to use the data, it can be invaluable to your business growth. Plus, it's free! Very big stores do need to pay for GA360 once they exceed the data threshold, but as we've noted recently the move to GA4 appears to be part of a larger move away from charging for analytics at all -- even for larger brands. This includes data destinations like BigQuery. We created Littledata to automatically fix ecommerce tracking in Google Analytics, whether you're just looking for accureate sales and marketing data or a more complex data warehouse setup. Our app is currently optimized for Universal Analytics, but our GA4 connection is already in private beta development. We see the event-based tracking and flexibility of GA4 as the wave of the future, but recognize the need for UA in the meantime. How to install Universal Analytics instead of GA4 When you set up a new Google Analytics property, you can choose between GA4, Universal Analytics, or both. Go to the Admin Settings in your Google Analytics account (if you don't have a Google Analytics account yet, it's free and easy to create one). From your Property Settings, click on + Create Property. Give your property a name. Then click Show advanced options under Property Setup (this is essential!). Click the slider on Create a Universal Analytics property. This will allow you to set up a new property in Google Analytics for GA4, Universal Analytics, or both. Add your Website URL (you can't create a property without a URL). You now have two options. Either select Create both a Google Analytics 4 and a Universal Analytics property to create both types of properties (you can play with them later). Or select Create a Universal Analytics property only if you really only want to create a UA property. [note]We recommend setting up both a Universal Analytics property and a Google Analytics 4 property, and using them in parallel so you can compare the tracking.[/note] Click Next and fill out the form if desired. Then click Create to finish the setup. That's it! You've now created a new property with the old version of GA. You can find your new Tracking ID and Tracking Number (or Measurement ID for GA4) in your Google Analytics admin. For UA, go to Property > Tracking Info > Tracking Code. Note that you can install Littledata's Shopify to Google Analytics connection for any store using Universal Analytics, but our GA4 connection is in private beta. If you are interested in parallel tracking -- or just testing GA4 for ecommerce -- contact us for info on our beta program. [subscribe]

by Ari
2021-03-15

What's the real ROI on your Facebook Ads? [webinar]

Is your FB/Insta ad spend leading to high LTV customers? What happens after a shopper clicks on a link? One thing is clear: you've got to get the tracking right before you can start making data-driven decisions. Join Littledata and Beacon on Thursday, March 4th for a free webinar where we will explore the details of marketing attribution and Facebook campaign ROI. Pretty much all ecommerce brands today are using Facebook and Instagram ads as part of their digital marketing mix. When it comes to Facebook Ads, marketers are drawn to messaging about a strong return on investment. But are you measuring that return correctly? In this free webinar, you'll learn:  Common issues with marketing attribution How to track post-click shopping behavior (what happens after someone clicks an ad) The importance of using external platforms for an unbiased view of marketing channels How to calculate complete ROI for your Facebook and Instagram Ad spend, including repeat purchases, refunds, and customer lifetime value (LTV) How benchmarking your site against similar brands can help make sense of the data Signup for the free webinar >>> About Littledata Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting. Check out our Shopify app for Google Analytics Learn more about our Shopify source for Segment Try Littledata's Facebook Ads connection free for 30 days Signup for the free webinar >>> About Beacon Beacon is the digital marketing campaign intelligence platform that is easy-to-use and presents real-time information based on data you can trust. It empowers marketers to accurately measure campaign results, take back control of their digital spend, and get a better ROI on their campaigns. Signup for the free webinar >>>

by Ari
2021-03-01

Track CartHook upsells and downsells in Google Analytics

We're excited to announce a major update to our popular CartHook connection for Shopify stores. The connection now offers complete CartHook checkout tracking for landing pages, upsells and downsells. [note]The update discussed here applies to CartHook’s legacy checkout product. If you are using the new CartHook Post Purchase Offers app that’s native to the Shopify checkout, you can just use Littledata's main Shopify to Google Analytics connection and do not need to activate the CartHook connection. It works automatically![/note] The updated CartHook integration includes a number of new events and increased precision. In addition to the sales data and marketing attribution that we were already sending to Google Analytics, you can now automatically track 100% of custom upsell and downsell funnels. Advanced Google Analytics integration for the CartHook checkout productCaptures every checkout event, such as when a shopper accepts or rejects a one-click upsell offerAutomatically synced with Shopify and ReCharge checkout stepsEasy installation from the Shopify app store, or directly from your CartHook admin [subscribe] Whether on Shopify or Shopify Plus, successful DTC brands use CartHook to increase AOV with custom post-purchase offers. But how do you know which marketing channels are working best? And which custom offers are leading to the highest value customers over time? Are some downsell offers more valuable that upsell offers over time (do they lead to more devoted or higher-LTV customers)? To help answer these types of questions, Littledata combines client-side and server-side tracking to give you a complete, unbiased view of shopping behavior, from the first visitor touchpoint through every interaction with your brand or checkout. The latest version of the CartHook connection adds upsell and downsell tracking, offers a custom option for Thank You page tracking, and works in tandem with other Littledata app improvements such as how we track the Shopify checkout funnel. Read more about the events we track for Shopify stores and the additional events we track for CartHook. Additional resources: Quick overview of the CartHook connectionDemo video about how Littledata worksAll of our current connections and integrations [tip]Current CartHook connection users will automatically get the enhanced tracking - no additional action is needed on your part! [/tip]

by Ari
2021-02-18

Ready for what's next in Shopify analytics? Littledata is hiring

We're hiring again! With growth in our Shopify apps for Segment and Google Analytics exceeding expectations, Littledata is looking to fill 5 new roles. These are fully remote roles in engineering, marketing and customer success, based around hubs in 3 countries on 2 continents. About Littledata Do you trust your data? Starting with that deceptively simple question, we have grown from an analytics audit tool with a small team in Europe, to the leading data connector for Shopify stores, with customers and teammates around the world. Our product is constantly evolving to meet the needs of modern ecommerce brands, and our team processes are agile and supportive. Targets and goals are shared across the company, and everybody contributes to our product roadmap. We run regular design sprints to encourage deep thinking and rigorous prioritization. And we interact regularly with our tech partners and agency partners around the world, whether it's discussing an API update, updating our help center, working on a new ebook, or launching the next shared webinar. In short, if you're interested in ecommerce analytics, now is the perfect time to get involved. Whether or not you have experience with DTC brands on Shopify, we encourage experienced professionals in the SaaS world to apply. We believe that data is both an art and a science -- but if you don't get the science right, the art will inevitably fail. Data geeks are welcome here! [note]Littledata is scaling quickly, but we maintain core values around curiosity and collaboration. Learn more about our culture.[/note] Open roles These are the roles currently accepting applications. Check our careers page for the latest updates, and don't forget to follow our blog and Twitter feed to stay in the loop. Content Marketing Manager (US/Canada) Littledata is looking for an experienced Content Marketing Manager to join our fully remote marketing team in the US. In this key position, you will report directly to our founders and be responsible for accelerating growth across proven inbound marketing channels. You will take ownership of our content strategy, from blog posts to landing pages and lead magnets, and coordinate between internal staff, freelancers and partners to publish, promote, and optimize content that makes us stand out from the pack. Read more about the Content Marketing Manager job opening Customer Support (US/Canada) We are looking for an experienced and enthusiastic Customer Support Specialist to join our world-class technical support team. In this fully remote role, you will focus primarily on customers in the Pacific time zone. From responding to inquiries over chat and email, to gathering customer feedback for product development, this is an exciting chance to play a key role in customer success with the Littledata platform. Learn more about the Customer Support job opening Analytics Advocate (Europe) Do you love Google Analytics? Do you dream about funnel analysis? We're looking for an experienced analytics educator -- a writer, blogger, vlogger, instructor or consultant -- with experience educating users and teammates about analytics best practices. Littledata's app for Shopify stores provides a reliable data pipeline to Google Analytics and Segment. Merchants rely on us for accurate data about their online sales and marketing, and with your help they can understand how to get the most from the integration. This is a remote role based in Europe. Learn more about the Analytics Advocate job opening. Software Developer, Node/Mongo DB (Europe) We are looking for a curious, methodical and ambitious engineer to join our talented product team of 6. Key responsibilities include adding to existing functionality built with Node, MeteorJS, and MongoDB; working with marketing data APIs from Google, Facebook and Shopify; and evaluating the feasibility of new features. Learn more about the Software Developer job opening Head of Engineering (UK) Are you interested in building an analytics product used by thousands of stores and hundreds of millions of end customers? Do you like shipping code at a rapid pace? Littledata is seeking an experienced Head of Engineering / Software Lead that is passionate about building data integrations. This position is full-time and is based within the UK. Learn more about the Head of Engineering job opening

by Ari
2021-01-29

Littledata featured in new Shopify App Store collection

Happy 2021! We are excited to announce that Littledata's Google Analytics app for Shopify stores is featured in a new Shopify App Store collection called Plan for what's next. As ecommerce continues to scale at lightning speed, planning for growth (and how to beat the rising tides of DTC competition) is on everyone's mind this year, so we couldn't be happier with the timing for this app store promotion. Google Analytics by Littledata is one of the top-reviewed apps in the app store. Benefits include: Complete sales trackingMarketing attributionAdvanced tracking for apps like ReCharge and CartHookCustom dimensions for tracking payment gateways and customer lifetime value (LTV)Own the data in Google Analytics The Shopify App Store ecosystem has grown quite a bit since we launched our first Shopify app there in 2017, and it's always nice to be promoted internally by Shopify to reach even more merchants that could benefit from complete ecommerce analytics. The app store has evolved, but it's still all about apps that work well together, whether you're selling by subscription or going headless. If you're serious about data-driven growth, it's time to give Littledata a try. Start a 30-day free trial today and say hello to accurate data. View the new collection in the Shopify App Store >>> Learn more On Shopify Plus? Running multiple country stores? Learn more about Littledata's plans and pricingExplore Littledata's connections with other popular Shopify apps, including ReCharge, Bold and CartHook (plus automatic integrations like Klaviyo)Read technical documentation on Littledata's GTM and Google Analytics data layer for Shopify stores

by Ari
2021-01-13

Going international? How to optimize for BFCM sales around the world

More sales might be happening exclusively online this year. And retailers might be creating their own "sales day" events. But one thing that hasn’t changed with COVID-19 is the surge in Black Friday Cyber Monday (BFCM) events around the globe. Black Friday might have started in the USA, but it’s now a popular shopping event in other countries too, especially the UK (where Littledata started). Shopify now supports multi-currency “stores” (one for each currency). In fact, Shopify Payments now supports over 120 currencies, and brands selling in multiple countries are promoting BFCM deals across all of them. [subscribe heading="Free ebook: Top 5 BFCM Benchmarks" background_color="grey" button_text="Get Your Copy" button_link="https://www.littledata.io/app/top-5-holiday-benchmarks"] Our Shopify Plus customers started preparing for these sales earlier than ever, some launching holiday promotions as early as October! Not only that, but the sales are seemingly endless. Glossy recently reported that 37% of brands will run holiday promotions for at least 8 weeks this year, and Littledata's Shopify benchmarks are already showing the signs of increased promotions: lower conversion rates but a lot more traffic, especially from social channels. (We also found last year that holiday promotions increased next season purchasing -- and I expect this trend to continue). Resources for Shopify stores doing multi-currency BFCM promotions With multiple country stores and a longer sales period, accurate data becomes even more important. These free resources will help you answer the questions in the back of your mind: are you tracking multi-currency sales correctly? 4 tips for Shopify Plus merchants selling internationally A common mistake of many companies is quickly jumping into international ecommerce without taking time to develop a proper strategy. Read these 4 tips to help your Shopify Plus business sell in a more cost-effective way. How Shopify Plus stores can set up multi-currency reporting in Google Analytics Our recommendations for what to track and how to track it. In this detailed post, Littledata’s CEO looks at the differences in analytics for single store and multi-store international setups.  Multi-currency tracking for Shopify Payments Many Shopify Plus merchants rely on Shopify Payments to manage multi-currency. For those stores, Littledata's multi-currency tracking is an out-of-the-box solution to get accurate sales and marketing data. This article outlines how Littledata’s multi-currency support works for different parts of the data processing. We use Shopify’s definition of presentment currency and shop currency. Overview of automated multi-currency tracking Are you selling internationally? If you're already selling internationally, it’s important to get tracking set up correctly before BFCM. Learn how to track sales in multiple currencies directly in Google Analytics, so you can scale the smart way during the busiest shopping season. [subscribe]

by Ari
2020-11-19

Measurement Protocol connection for Shopify stores

We are excited to announce the beta release of a new Measurement Protocol connection for Shopify stores. As we continue to optimize Littledata for Shopify Plus, our team is always on the lookout for ways to help larger brands ensure a complete data pipeline, whatever your data stack might look like. Being able to send server-side events is one of the core benefits of the Google Analytics Measurement Protocol, so it was a natural next step to extend our advanced tracking for Shopify stores to work in a more flexible way for advanced data teams. With the beta release of this new connection, Littledata is now extensible for a range of ETLs, data collection platforms (like Snowplow) and data warehouses (like Google BigQuery). [subscribe heading="Learn more about Littledata Plus" button_text="learn more" button_link="https://www.littledata.io/app/enterprise"] Our new Measurement Protocol connection makes it easy to get complete sales and marketing data, just as you would with Littledata's Shopify to Google Analytics connection, but in a data warehouse of your choice. Benefits include: Capture and send complete client-side (browser) and server-side events, in a unified format, following the Google Analytics standardSpecify any endpoint for data collectionRelay exactly the same events as you see in Google AnalyticsExport real-time data to Google BigQuery, without paying for GA 360Pipe into a data warehouse using tools such as OWOX and Snowplow Read the developer docs here. The connection is currently in private beta for Littledata Plus customers (Plus and Enterprise Plus plans). Please contact us for early access.

by Ari
2020-10-28

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment