Introducing Littledata Plus plans for Shopify and Shopify Plus

As Shopify has continued to scale its Shopify Plus plans, Littledata has developed both technology and services to enable customer success. Today, we're pleased to announce new Littledata Plus plans to support modern data stacks for larger direct-to-consumer (DTC) brands. Our enterprise plans have been around in various guises since the beginning. But clients’ data needs—and the DTC market overall—have continued to evolve, from more sophisticated lifetime value analysis to connecting Shopify with data warehouses like Redshift and BigQuery. The coronavirus pandemic also forced many businesses that had been planning to move online to do so sooner than expected. Traditional consumer packaged goods companies (CPGs) needed to try out DTC and ecommerce subscription models. And, to be blunt, they needed to speed up plans for finding ways to compete with Amazon. With more known brands moving to Shopify and BigCommerce, core data needs have skyrocketed. In fact, without Littledata, 12 orders still go missing in Google Analytics for every 100 orders in Shopify! It seems ecommerce in general is finally waking up to the fact that the key to growth is focusing on the right KPIs with accurate data to support them. The renewed focus on data has extended beyond PPC campaigns to channels like social and email marketing, as well. As merchants get "back to the basics", we've also started to see less customization and an increased focus on data accuracy and throughput. That goes for both our Google Analytics and Segment data destinations. All this illustrates what has been our outlook from the beginning: nothing is more important than data accuracy. So we're excited to now be opening up Littledata Plus plans to all DTC brands. Whether you're a recently funded scale-up with a headless Shopify site or you've been on Shopify Plus since the beginning. Options for Littledata Plus plans We have long optimized Littledata for Shopify Plus, from higher service level agreements and throughput metrics to multi-currency tracking for brands with multiple country stores (e.g. see how we handle order names). Our team has experimented with Littledata Plus features, tracking plans, and account management levels to ensure that our tech and support are as effective as possible. We've worked closely with top Shopify brands like Rothy's, Boll & Branch, and Craft Gin Club, as well as agency and tech partners supporting those brands to fine-tune our solutions. We don’t just want to be proactive, we want to be useful. "Don’t mistake the forest for the trees. Our ecommerce customers know that accurate data is essential for real growth." Littledata Plus plans are a must-have for any merchant processing over 10,000 orders per month (including recurring orders or subscriptions). They're also now available to anyone serious about data-driven growth. We now offer two distinct paths within the Littledata Plus journey: Plus: Plus plans give you access to a dedicated account manager to help with onboarding and data audits, and include tracking for any number of country stores. Enterprise Plus: Our higher-tier Enterprise Plus plans allow unlimited data thresholds, and can also include a custom tracking plan, solution engineering, analytics training, or other options to support your in-house team. [subscribe subscribe heading="Learn more about Littledata Plus" button_text="book a demo" button_link="https://www.littledata.io/app/demo"] All Littledata Plus plans include essentials like in-depth data audits and dedicated account management. But with Enterprise Plus, you get a deeper experience, more support time, and a custom tracking plan. We built Littledata around smart connections. A big advantage of using our data connectors is that we keep those connections up to date for you with an in-depth knowledge of APIs, webhooks, properties, and events. For example, our connections now support headless Shopify setups and subscriptions in the Shopify checkout—without any additional coding needed on your website. "All Littledata Plus plans include essentials like in-depth data audits and dedicated account management." Recent updates to our Plus plans include: Advanced headless setup support Unique identifiers Historic data import for Segment users For Google Analytics users, we now offer analytics training and a Measurement Protocol endpoint to make it easy to get complete ecommerce data into Google BigQuery. That said, we have many happy Littledata Plus customers who simply want to ensure accurate Shopify and ReCharge data in Google Analytics. Can you risk making decisions based on bad data? Put another way: how much faster could you scale if your sales and marketing data were accurate, reliable, robust, and complete? Whatever your data goals, Littledata Plus is here to help. Book a demo today and let's start the conversation.

by Ari
2021-06-02

Why doesn't Shopify analytics match Google Analytics? [ebook]

Shopify analytics is fine for what it is: a siloed data source that is good at tracking Shopify orders. But if you want to track the complete customer journey and get accurate marketing data, you need to look elsewhere. Because it's both free and flexible, Google Analytics has become a top choice for a "single source of truth" to supplement Shopify analytics and other tools you might be using. And GA4, the newest version of Google Analytics, promises to be even more powerful. In our experience with hundreds of customers at Littledata we've found that many merchants turn to overblown solutions outside of GA (eg. fancy dashboards and generic data connectors) and then come back around to wanting to just fix the data in Google Analytics. After all, what good is the data if you can't trust it? Free ebook on Shopify and Google Analytics It's well known that Shopify's own analytics connection misses out on key issues like product list views, repeat purchases and marketing attribution. But where exactly does the tracking go wrong? What's going on behind the scenes? This new ebook is an insider's guide to Shopify Analytics vs Google Analytics. You will learn: Why transactions go missing in Google Analytics Common issues for Shopify stores The difference between marketing tags and Google Tag Manager How to set up checkout funnel tracking And all of the main reasons why Shopify doesn't match GA Download the ebook >>> Top brands turn to GA for a single source of truth, but there are some common things that go wrong. Even if you don't have a custom setup, things go wrong quickly -- including the "basics" like tracking ecommerce orders. We built Littledata to fix these issues automatically, saving you time and money. (Here's a quick demo video and our complete spec). But before you get into the details of the solution, it's important to understand the problem and what might be going wrong for your store in particular, whether you're seeing a lot of traffic that appears to be "Direct" but is actually from marketing channels like Facebook Ads or Klaviyo email marketing, you're missing repeat purchasing data, or your checkout funnel tracking is somehow out of whack. Get the ebook today. How to add Google Analytics to Shopify You can set up Enhanced Ecommerce in Google Analytics and then add Google Analytics to Shopify, but Shopify's default GA integration misses many key elements. [tip]With Shopify's default Google Analytics integration, 12 orders go missing for every 100 in Shopify. We highly recommend using an advanced data connector instead![/tip] If you would rather just get accurate data automatically, check out Littledata's 30-day free trial. It's the easiest way to avoid all of the known issues with Shopify's default Google Analytics integration. Plus, you still own the data in GA, whether or not you continue using our advanced data connections. [subscribe]

by Ari
2021-05-20

How to get complete ReCharge data in Google Analytics [ebook]

It's hard enough for Shopify stores to get accurate sales and marketing data. And if you're selling by subscription, this can seem even more complicated. In fact, 88% of Shopify stores have Google Analytics setup incorrectly, leading to a throughput of less than 90% (for every 100 orders in Shopify, 12 or more go missing in GA). I hate to break it to you, but for subscription merchants the reality is even harsher. Many brands can't even segment out first-time purchases from recurring orders, let alone tie them back to marketing campaigns! Luckily there's now a better way. Top subscription brands use modern data stacks to get the data they need to make informed decisions. This means understanding your checkout flow, yes, but also product lists, subscription bundles, discounts, returns, subscription lifecycle behavior, and top marketing channels for higher LTV customers. In this new ebook on ReCharge analytics, we show you how to do just that -- no developer skills needed! Free ebook on ReCharge analytics best practices Subscription analytics are a beast, and too many brands make one of these three common mistakes: Procrastination. "We know we have a data problem but will fix it next quarter...year...never..."The wrong tools. "We bought a fancy new dashboard, that will solve everything, right?" or "We bought this subscription analytics tool that works really well for SaaS companies. Why isn't it working well for ecommerce?"Completely manual approach. "Excel is my full-time job. I don't have time for data-driven growth." Top brands use modern data tools to tame the beast of analytics. In this new ebook, you'll learn how to get the data you need to accelerate growth. See how to automatically capture data at every turn: Track one-off orders and first-time subscriptionsTrack recurring payments and tie them back to the original marketing channelCalculate customer lifetime value ("CLV" or "LTV") and build more valuable cohortsCapture subscription lifecycle events like "Subscription updated"Get accurate marketing attributionUltimately make better decisions for your store Download the free ebook >>> Learn more about what you can track with Littledata's ReCharge connection. [tip]Advanced users can also now send data directly to Segment (and any connected data warehouse, email marketing platform or reporting tool).[/tip]

by Ari
2021-04-15

Advanced Google Analytics integration for Ordergroove subscriptions

We are excited to announce a new Ordergroove connection. Any Shopify store using Ordergroove for subscriptions can now take advantage of Littledata's server-side tracking for advanced analytics. The new connection lets you automatically track online sales, marketing, and recurring payments in Segment, Google Analytics, or any connected data warehouse or reporting tool. What's more, it is available on all Littledata plans at no additional cost. Many Shopify stores are finding success with subscriptions, whether that's all or part of their online business. And this year we expect even more brands to move to subscription platforms like Ordergroove rather than trying to build and maintain in-house solutions to manage subscribers. This is especially true for larger DTC brands on Shopify Plus. Ordergroove integration with Google Analytics Ordergroove is a popular subscription solution for larger brands on Shopify, Salesforce, Magento and BigCommerce. Ordergroove offers a single checkout experience for Shopify Plus merchants, and brands like Intelligentsia Coffee and 4Ocean use Ordergroove’s integrated cart experience to maximize recurring revenue. Ordergroove's technology partners offer a range of integrations to help you scale. Littledata's new Ordergroove integration offers a seamless data pipeline for any Shopify store using Ordergroove for subscriptions. (Coming soon for BigCommerce too!) Google Analytics Google Analytics is extremely powerful once you know how to use it. Littledata has long been a leader in subscription analytics, and GA is our tool of choice. We're also especially excited about GA4 these days. But Google Analytics tracking often goes wrong for Shopify stores, resulting in order throughput of less than 90% (we have a good ebook on this). Common issues include: Lots of "Direct" traffic (transactions not linked to browsing behavior)Issues with thank you page tracking (doesn't load completely, too many marketing tags, etc.)Recurring orders either not tracked at all or look like orphan sessionsCustom themes breaking Shopify's default GA integration We built Littledata to fix these issues automatically, especially for subscription stores, where seeing details like LTV by channel can make or break a business. Littledata uses a combination of client-side and server-side tracking to give you one source of truth in Google Analytics: Complete sales data, including subscriptions and refundsAccurate marketing attribution for all transactions, including recurring ordersCustom dimensions for customer lifetime value (LTV/CLTV)Payment gateway trackingAnd much more! The Ordergroove integration works automatically with our Shopify/Shopify Plus to Google Analytics connection. You can install the connection directly from the Shopify app store. After installation, follow this quick guide to our recommended Google Analytics setup, which includes a special View in GA for one-time orders and first-time subscriptions (ie. filtering out recurring payments). [tip]Eager to track subscription lifecycle events? Sign up for beta access to v2 of our Ordergroove connection[/tip] If you are using a headless Shopify setup, please see our guide to headless tracking. Google Tag Manager Ordergroove works directly in the Shopify checkout, and Littledata's GTM and Google Analytics data layer makes it easy to track the pre-checkout journey as well as what happens in the checkout funnel. We add detailed events which you can use to build funnels or trigger other marketing tags in Google Tag Manager (GTM). At the same time, many brands find that our default schema is more than enough to fill their data needs and nothing custom is needed. Either way, our ecommerce tracking is highly scalable and extensible. Book a demo to learn more -- we are happy to chat about your data stack and see if Littledata is a good fit! Ordergroove integration with Segment Littledata also sends complete ecommerce events to Segment to match their ecommerce spec. Whether you are just considering Segment implementation or already far along the journey of using Segment for your data warehouse and marketing destinations, let our Shopify source for Segment do the heavy lifting so you can get back to business. Book a demo to learn more. [subscribe]

by Ari
2021-03-30

Can you still install Universal Analytics?

Google recently released a new version of Google Analytics called GA4. But until things are ironed out with GA4, you might still want to install Universal Analytics (the previous version of Google Analytics, sometimes now referred to as GA3). For the time being, it's still possible to create a new Universal Analytics property in your GA account. It just takes a couple of extra clicks. This quick guide will show how to to create a UA property. What is Google Analytics? At this point, who hasn't heard of Google? Not only does the company have over a 92% share of the search engine market, but they have come to dominate analytics. Google Analytics is a very popular data tool. Originally designed to track web behavior, including marketing channels and landing pages, Analytics has evolved to offer much more, including advanced functionality like: Cross-domain tracking to capture every customer touchpointComparative attribution modelsAdvanced segmentation and audience building (ie LTV cohorts) Google Analytics is used (or at least installed) by over half of all websites, but over 70% of the top sites use GA, and many use Google Tag Manager as well, for custom tracking to capture details like custom checkouts or Pinterest Ads. [note]Learn more about Littledata's GTM Data Layer for Shopify stores[/note] Google Analytics is deceptively simple. In fact, 88% of Shopify stores have Google Analytics set up incorrectly. But if it is set up correctly, either with a data pipeline like Littledata or a manual setup from a developer or agency, and you take the time to learn how to use the data, it can be invaluable to your business growth. Plus, it's free! Very big stores do need to pay for GA360 once they exceed the data threshold, but as we've noted recently the move to GA4 appears to be part of a larger move away from charging for analytics at all -- even for larger brands. This includes data destinations like BigQuery. We created Littledata to automatically fix ecommerce tracking in Google Analytics, whether you're just looking for accureate sales and marketing data or a more complex data warehouse setup. Our app is currently optimized for Universal Analytics, but our GA4 connection is already in private beta development. We see the event-based tracking and flexibility of GA4 as the wave of the future, but recognize the need for UA in the meantime. How to install Universal Analytics instead of GA4 When you set up a new Google Analytics property, you can choose between GA4, Universal Analytics, or both. Go to the Admin Settings in your Google Analytics account (if you don't have a Google Analytics account yet, it's free and easy to create one). From your Property Settings, click on + Create Property. Give your property a name. Then click Show advanced options under Property Setup (this is essential!). Click the slider on Create a Universal Analytics property. This will allow you to set up a new property in Google Analytics for GA4, Universal Analytics, or both. Add your Website URL (you can't create a property without a URL). You now have two options. Either select Create both a Google Analytics 4 and a Universal Analytics property to create both types of properties (you can play with them later). Or select Create a Universal Analytics property only if you really only want to create a UA property. [note]We recommend setting up both a Universal Analytics property and a Google Analytics 4 property, and using them in parallel so you can compare the tracking.[/note] Click Next and fill out the form if desired. Then click Create to finish the setup. That's it! You've now created a new property with the old version of GA. You can find your new Tracking ID and Tracking Number (or Measurement ID for GA4) in your Google Analytics admin. For UA, go to Property > Tracking Info > Tracking Code. Note that you can install Littledata's Shopify to Google Analytics connection for any store using Universal Analytics, but our GA4 connection is in private beta. If you are interested in parallel tracking -- or just testing GA4 for ecommerce -- contact us for info on our beta program. [subscribe]

by Ari
2021-03-15

What's the real ROI on your Facebook Ads? [webinar]

Is your FB/Insta ad spend leading to high LTV customers? What happens after a shopper clicks on a link? One thing is clear: you've got to get the tracking right before you can start making data-driven decisions. Join Littledata and Beacon on Thursday, March 4th for a free webinar where we will explore the details of marketing attribution and Facebook campaign ROI. Pretty much all ecommerce brands today are using Facebook and Instagram ads as part of their digital marketing mix. When it comes to Facebook Ads, marketers are drawn to messaging about a strong return on investment. But are you measuring that return correctly? In this free webinar, you'll learn:  Common issues with marketing attribution How to track post-click shopping behavior (what happens after someone clicks an ad) The importance of using external platforms for an unbiased view of marketing channels How to calculate complete ROI for your Facebook and Instagram Ad spend, including repeat purchases, refunds, and customer lifetime value (LTV) How benchmarking your site against similar brands can help make sense of the data Signup for the free webinar >>> About Littledata Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting. Check out our Shopify app for Google Analytics Learn more about our Shopify source for Segment Try Littledata's Facebook Ads connection free for 30 days Signup for the free webinar >>> About Beacon Beacon is the digital marketing campaign intelligence platform that is easy-to-use and presents real-time information based on data you can trust. It empowers marketers to accurately measure campaign results, take back control of their digital spend, and get a better ROI on their campaigns. Signup for the free webinar >>>

by Ari
2021-03-01

Track CartHook upsells and downsells in Google Analytics

We're excited to announce a major update to our popular CartHook connection for Shopify stores. The connection now offers complete CartHook checkout tracking for landing pages, upsells and downsells. [note]The update discussed here applies to CartHook’s legacy checkout product. If you are using the new CartHook Post Purchase Offers app that’s native to the Shopify checkout, you can just use Littledata's main Shopify to Google Analytics connection and do not need to activate the CartHook connection. It works automatically![/note] The updated CartHook integration includes a number of new events and increased precision. In addition to the sales data and marketing attribution that we were already sending to Google Analytics, you can now automatically track 100% of custom upsell and downsell funnels. Advanced Google Analytics integration for the CartHook checkout productCaptures every checkout event, such as when a shopper accepts or rejects a one-click upsell offerAutomatically synced with Shopify and ReCharge checkout stepsEasy installation from the Shopify app store, or directly from your CartHook admin [subscribe] Whether on Shopify or Shopify Plus, successful DTC brands use CartHook to increase AOV with custom post-purchase offers. But how do you know which marketing channels are working best? And which custom offers are leading to the highest value customers over time? Are some downsell offers more valuable that upsell offers over time (do they lead to more devoted or higher-LTV customers)? To help answer these types of questions, Littledata combines client-side and server-side tracking to give you a complete, unbiased view of shopping behavior, from the first visitor touchpoint through every interaction with your brand or checkout. The latest version of the CartHook connection adds upsell and downsell tracking, offers a custom option for Thank You page tracking, and works in tandem with other Littledata app improvements such as how we track the Shopify checkout funnel. Read more about the events we track for Shopify stores and the additional events we track for CartHook. Additional resources: Quick overview of the CartHook connectionDemo video about how Littledata worksAll of our current connections and integrations [tip]Current CartHook connection users will automatically get the enhanced tracking - no additional action is needed on your part! [/tip]

by Ari
2021-02-18

Ready for what's next in Shopify analytics? Littledata is hiring

We're hiring again! With growth in our Shopify apps for Segment and Google Analytics exceeding expectations, Littledata is looking to fill 5 new roles. These are fully remote roles in engineering, marketing and customer success, based around hubs in 3 countries on 2 continents. About Littledata Do you trust your data? Starting with that deceptively simple question, we have grown from an analytics audit tool with a small team in Europe, to the leading data connector for Shopify stores, with customers and teammates around the world. Our product is constantly evolving to meet the needs of modern ecommerce brands, and our team processes are agile and supportive. Targets and goals are shared across the company, and everybody contributes to our product roadmap. We run regular design sprints to encourage deep thinking and rigorous prioritization. And we interact regularly with our tech partners and agency partners around the world, whether it's discussing an API update, updating our help center, working on a new ebook, or launching the next shared webinar. In short, if you're interested in ecommerce analytics, now is the perfect time to get involved. Whether or not you have experience with DTC brands on Shopify, we encourage experienced professionals in the SaaS world to apply. We believe that data is both an art and a science -- but if you don't get the science right, the art will inevitably fail. Data geeks are welcome here! [note]Littledata is scaling quickly, but we maintain core values around curiosity and collaboration. Learn more about our culture.[/note] Open roles These are the roles currently accepting applications. Check our careers page for the latest updates, and don't forget to follow our blog and Twitter feed to stay in the loop. Content Marketing Manager (US/Canada) Littledata is looking for an experienced Content Marketing Manager to join our fully remote marketing team in the US. In this key position, you will report directly to our founders and be responsible for accelerating growth across proven inbound marketing channels. You will take ownership of our content strategy, from blog posts to landing pages and lead magnets, and coordinate between internal staff, freelancers and partners to publish, promote, and optimize content that makes us stand out from the pack. Read more about the Content Marketing Manager job opening Customer Support (US/Canada) We are looking for an experienced and enthusiastic Customer Support Specialist to join our world-class technical support team. In this fully remote role, you will focus primarily on customers in the Pacific time zone. From responding to inquiries over chat and email, to gathering customer feedback for product development, this is an exciting chance to play a key role in customer success with the Littledata platform. Learn more about the Customer Support job opening Analytics Advocate (Europe) Do you love Google Analytics? Do you dream about funnel analysis? We're looking for an experienced analytics educator -- a writer, blogger, vlogger, instructor or consultant -- with experience educating users and teammates about analytics best practices. Littledata's app for Shopify stores provides a reliable data pipeline to Google Analytics and Segment. Merchants rely on us for accurate data about their online sales and marketing, and with your help they can understand how to get the most from the integration. This is a remote role based in Europe. Learn more about the Analytics Advocate job opening. Software Developer, Node/Mongo DB (Europe) We are looking for a curious, methodical and ambitious engineer to join our talented product team of 6. Key responsibilities include adding to existing functionality built with Node, MeteorJS, and MongoDB; working with marketing data APIs from Google, Facebook and Shopify; and evaluating the feasibility of new features. Learn more about the Software Developer job opening Head of Engineering (UK) Are you interested in building an analytics product used by thousands of stores and hundreds of millions of end customers? Do you like shipping code at a rapid pace? Littledata is seeking an experienced Head of Engineering / Software Lead that is passionate about building data integrations. This position is full-time and is based within the UK. Learn more about the Head of Engineering job opening

by Ari
2021-01-29

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment