Our top 5 posts from 2017
We're an ecommerce analytics company, so it's no surprise that Shopify and Google Analytics top the list of topics in our most-read and most-shared posts of 2017. But what continues to surprise us is how many online businesses know that their analytics setup needs to be fixed, but put off the decision to take action. Luckily tools like our Shopify reporting app are making it easier than ever to get accurate data and automated reporting that really drives revenue. If fixing your tracking and making decisions based on trustworthy data wasn't your main new year's resolution for 2018, it should be! Here are the top 5 posts from our analytics blog in 2017. They should provide some inspiration. [subscribe] 1. Is Google Analytics compliant with GDPR? From May 2018 the new General Data Protection Regulations (GDPR) will come into force in the European Union, causing all marketers and data engineers to re-consider how they store, transmit and manage data – including Google Analytics. This popular post looks at basic and full compliance. The rights enshrined by GDPR relate to any data your company holds which is personally identifiable: that is, can be tied back to a customer who contacts you. 2. Shopify Marketing Events vs Google Analytics The ability for other Shopify apps to plug their campaign cost and attribution data into Shopify (via the new marketing events API) is a logical step to building Shopify’s own analytics capability, but is it really a viable substitute for Google Analytics? Google already has a team of hundreds working on Google Analytics, and it seems unlikely that Shopify will be able to dedicate resources to keep up with the functionality that power users need. 3.Is Google Analytics accurate? 6 common issues and how to resolve them How do you know if your Google Analytics setup is giving you reliable data? In this much-linked blog post we look at common problems and explain what can be done to make your tracking more accurate. If the journey of visitors on your site proceeds via another payment processor or gateway, you could be losing the link between the sale (or goal conversion) and the original marketing campaigns. 4. How to increase revenue with Refersion and affiliate marketing Affiliate marketing consistently outperforms other channels for ecommerce businesses. In this special guest post, our integration partner Refersion shares essential tips about how Littledata customers can get a piece of the action. When customers come through affiliate channels, their average customer revenue is 58% higher than other channels. 5. What you can track with our Shopify app Here at Littledata we believe that everyone should have access to professional-level analytics tools for tracking, reporting, and improving sales and engagement. That’s why we built the ultimate Shopify reporting app. This much-shared post outlines 'Shopify’s Standard Tracking vs Littledata for Shopify'. It's a match we're betting on! Shopify is one of the best ecommerce platforms on the planet, but their standard analytics are extremely limited.
It's been a busy and exciting 2017 here at Littledata. Our Shopify reporting app really took off this year, and with a bunch of new features and report packs in the works for 2018 we don't plan on slowing down any time soon. Data never sleeps. If you work in ecommerce, analytics or -- as we happen to do here at Littledata -- ecommerce analytics, the holiday shopping period can be sleepless for the humans in charge of that data, too. So we wanted to take a moment to pause and give thanks. We couldn't have made it this far without you. From our team to yours, happy holidays! May the coming year bring you peace and success. [subscribe]
ReCharge report pack for subscription-based businesses
There's never been a better time to grow a subscription-based business. But the landscape is also more competitive than ever. How do you rise above the noise and obtain devoted subscribers? With our new ReCharge report pack, any recurring-product business can get advanced analytics to help obtain a devoted subscriber base. It's the latest addition to our automated packages of analytics reports. The new pack includes a curated selection of reports proven to help subscription-based ecommerce sites get more traffic and increase recurring revenue. Each report automatically pulls relevant data from your Google Analytics account and turns it into actionable reports, with essential tables and smart visualisations. Growth of subscription-based businesses From vitamin supplements to hacker boxes, product subscription companies are on the rise. Getting products in the mail every month is a huge chunk of the future of ecommerce. According to the Subscription Trade Association (SUBTA), the subscription box industry alone is on track to generate more than $90 billion in annual revenues in the coming decade. SUBTA itself was only formed a little over a year ago, coalescing around this exciting new ecommerce community, and their first events have all sold out. Entrepreneurs who want a piece of subscription industry growth need to optimise every part of the customer life cycle. You don't just need more traffic, you need better-quality traffic. And you don't just need to improve the user experience (UX) on your site, you need to create an engaging customer experience (CX) that drives conversions, brand devotion and upsells. Sounds easy, right? Think again. Luckily there are solutions like ReCharge and Littledata that work out of the box to help you run and optimise a subscription business. What's in the new report pack Our popular ReCharge integration was built to give subscription-based companies accurate marketing attribution for signups and sales in their Shopify stores, but it's quickly grown to be even more detailed, offering deep analytics across the subscription customer life cycle. Automatically connecting marketing campaigns to recurring payments is just the beginning. The first ReCharge report pack makes it easy to keep tabs on where your customers are coming from, the balance between new signups and recurring payments, and how different subscription plans are contributing to revenue. The pack contains a general overview widget plus four key reports for digging deeper into recurring revenue. Which marketing campaigns are driving the most first-time purchases? Is organic search outperforming your PPC campaigns? Is revenue per recurring purchase growing at a steady rate? Those are questions with answers. The ReCharge report pack will help you: Get a concise overview of weekly performance Increase marketing ROI with a clear understanding of how different channels and campaigns are contributing to customer growth Build a sustainable subscription business by optimising revenue segments and payment solutions The Reports tab in your Littledata dashboard automatically shows all relevant report packs, so check them out today and reach out if you have any questions. The ReCharge pack pairs well with our Basics pack, which includes essential reports on site performance and user behaviour. PS: Still waiting to try our Shopify reporting app? Don't delay! We have a plan for every sized business, and ReCharge integration is free!
Introducing Report Packs
We're excited to announce that the first automated report packs are live in the app! Each pack contains a curated set of reports proven to help ecommerce businesses scale faster and smarter. Looking for next-gen analytics reporting that doesn't break the bank? We developed report packs to make advanced analytics accessible to every customer - in just the right combination. You can subscribe to an entire pack for one low monthly price. Why we built report packs Call us crazy, but we believe that every ecommerce business should have the tools to automatically transform their Google Analytics data into actionable insights. Otherwise, what's the point of all that tracking? Unlike the reporting features in some other analytics apps, Littledata's reports never sacrifice accuracy for usability, nor the other way around. Put simply: we have no time for fluff. We believe that the most useful analytics can - and must - be both clean and accurate, and we've built the app's reporting functionality around the actual reporting needs of successful ecommerce businesses, based on our experience with enterprise customers, Shopify stores, and some of the biggest charities in the world. Our analysts considered the many setups we’d built for customers on top of the core Littledata app, and the idea for report packs grew out of this work. We found that growth-oriented ecommerce businesses weren't just looking for clutter-free analytics, but the right combinations of reports to guide ad spend, marketing channel priorities, ecommerce site design and customer journeys. As a result, report packs are next-gen reporting with just enough algo-awesomeness to keep the data geeks happy while letting your marketing team focus on actionable insights to increase engagement at every stage of the shopper journey, from first views and clicks to repeat buying behaviour. The first three packs We've launched three report packs to start: a Basics pack, an Ecommerce Performance pack, and a Shopify marketing pack. Basics pack Overview of site performance Sessions and bounce rate by city Sessions by device type Pages where users enter and exit The Basics pack includes four essential reports on site performance and user behaviour. It's a must-have for any ecommerce site with active users, whether you have a ton of conversions or are still growing your shopper base. Ecommerce Performance pack Overview of ecommerce stats Product category performance Number of sessions to make a transaction Number of days until a purchase is made Many Littledata customers use an enhanced ecommerce setup in Google Analytics. With four essential reports on shopping behaviour and store performance, the Ecommerce Performance pack will help you get the most out of that setup and make data-driven decisions for rapid growth. Shopify pack Conversion rate by marketing campaign Conversion rate by marketing channel When users are most likely to buy Shopping behaviour by channel The Shopify pack includes four reports that connect marketing channels with shopping behaviour. Built to give our Shopify app users a pro reporting experience, the pack contains essential analytics for growing a Shopify store through intelligent targeting. Anticipated addition to our reporting feature set Report packs offer high value at a lower price point by automating data collection and presentation based on proven ways to use and interpret Google Analytics data. Even though they're newly launched, they've already become a much-used feature alongside our popular custom reports, which agencies and large ecommerce stores use to dig deeper into marketing channels and user behaviour specific to their site design and business models. We recommend starting with one report pack and then adding more packs and custom reports to fit your needs. Subscribe to a report pack today to lock in an early-bird discount and start making better-informed marketing and product decisions. New to Littledata? Sign up for a free analytics account. PS. Our developers are hard at work on a number of new report packs, including packs for enhanced ecommerce, ReCharge subscription businesses, email marketing, Facebook ad performance, and more. Subscribe to this blog for the latest updates.
5 (bad) reasons not to do a Google Analytics audit
Does this sound familiar? 'We know our data's bad, but we don't have the time or resources to fix it'. Or, even worse: 'I checked a bunch of other metrics and they didn't justify our current ad spend, so I think I'll just present that same old report at the meeting today...again. Luckily we haven't fixed our Google Analytics setup to track too much relevant data about other marketing channels, or to connect those channels directly to revenue, because then we might need to change our whole strategy!' There's still a lot of confusion out there about the role and scope of an analytics audit. With a free audit tool directly in the app, Littledata is on a mission to change this. Here are some (slightly exaggerated) versions of common objections to doing an analytics audit, and how to overcome them. 1. You don't know what a Google Analytics audit is Okay, not to start this somewhat ironic post with an entirely un-ironic objection, but not understanding the process is probably the only good reason not to audit your analytics setup. Luckily an analytics audit is actually very straightforward: it's simply a check of your analytics configuration and implementation. Some consultants and last-gen apps can make the audit process seem confusing and disorienting. If that's been your experience, we're here to help. Our free Google Analytics audit tool explains the process in real time. Not only that, but many tracking and reporting issues can be fixed automatically by the app (hello, intelligent algorithm!). 2. You don't believe in marketing ROI There are a lot of fluffy tools out there. Google Analytics isn't one of them. It's not that all digital marketers take action based on analytics, but a majority of the top ones do. That's what makes them the best. If you need convincing that accurate data is the secret sauce behind higher marketing ROI (return on investment), check out the recent Google Analytics research with Econsultancy, where they found that '60% of leading marketers routinely take action based on analytics, and are also 48% more likely than mainstream marketers to say their strategy is strongly data-driven'. 3. You trust everything you read online Failing to audit your analytics setup is basically the same as believing that everything you read online is true, no matter the source. Why? Because bad data produces bad reports. This is true no matter how fancy your reporting templates might be, or how much time you've spent making spreadsheets of Google Analytics data look accessible. Unless you regularly audit your analytics setup, how do you know if you're tracking the right things in the right manner? This is especially true if you're using an otherwise awesome ecommerce platform like Shopify, which has notoriously questionable tracking that also happens to be easy to fix with the right analytics app. [subscribe] 4. You think that the customer is always wrong Customer happiness isn't just a buzzword, it's increasingly what's driving the growth and expansion of online businesses, especially in the ecommerce space. Big players like Amazon learned this early on, and they built an effective - and addictive - customer experience around heaps of data on everything from affiliate ads to repeat buying activity. Think you don't have access to those same tools? Think again. If you want to build a better customer experience, it's essential to start with the correct Google Analytics setup and end the guessing games about where your leads and customers come from, and how they act. That's where the audit comes in. 5. You're betting on failure Are you betting that your own company will fail? Unless you secretly run an ecommerce hedge fund and have shorted your own startup, this is probably a bad idea. Auditing your data tracking across the customer life cycle is a sure way to see what's working, what's not, and what can be improved. Otherwise you're stuck with bad data and revenue tracking that might not have much to do with the reality - or the future - of your online business. Is there a better way? Look, we get it. Change can be scary, but choosing to stay stuck in the same data rut isn't the way forward. We've helped over a thousand online businesses fix their Google Analytics setup to capture accurate, relevant data. Littledata's industry-leading automated audit tool is free to run as often as you'd like. Sign up today and start trusting your data.
ReCharge integration for subscription analytics
We're excited to announce that Littledata's Shopify app now integrates seamlessly with ReCharge! The integration makes it easy to get an accurate data stream about your ReCharge subscriptions in Google Analytics. What is ReCharge? ReCharge is the most popular recurring billing solution for Shopify stores. It lets you easily sell subscriptions on a Shopify store. ReCharge has a robust feature set for stores selling physical products on subscription, allowing for single product, mixed cart & entire cart subscriptions. The app powers thousands of stores processing tens of thousands of orders daily, including Littledata customers like Tiege Hanley skin care and BIOHM probiotics. Until we built this new integration, ReCharge customers didn't have a way to get a complete data collection in Google Analytics without hiring expensive GA consultants. How the integration works Integrating Littledata with ReCharge lets you capture data about the entire subscriber journey, from marketing campaigns to first-time payments and recurring revenue. The integration uses Littledata's magic sauce to connect Shopify and ReCharge data to Google Analytics. The reporting includes essential information for understanding business performance: End-to-end Google Analytics tracking for the subscriber journey Marketing attribution for subscription revenue, including first-time payments and recurring charges Segmentation by payment source, subscription plan type and product category With this integration plus the power of Littledata's analytics audit tool, you ensure accurate tracking of everything in your ecommerce funnel. You can then take advantage of automated reporting to help you increase revenue, including report packs built specifically for subscription analytics. Littledata's revenue optimisation tools pull directly from your GA data. Advanced users can can also use that data directly in GA - and connect it to dashboard tools like Data Studio and Supermetrics. And the price is right! Littledata provides Google Analytics for ReCharge stores at no extra cost. It's a free integration for any Shopify store using both apps! [subscribe] Setup guide For the Littledata - ReCharge integration to work, you need to install both apps for your Shopify store, then connect them by activating the integration. Install ReCharge Install Littledata’s Shopify app Follow these steps to activate the integration Note that you will activate ReCharge’s basic Google Analytics integration as part of the setup process, but you need to complete the Littledata integration to get full marketing attribution and to track recurring subscriptions (not just first-time payments). For more information about how our ReCharge integration works, check out our knowledge base. If you’re looking for custom setup or help with reporting, consider one of Littledata’s enterprise plans. Higher-tier plans include a dedicated account manager and support from analytics experts. We have many happy ReCharge customers, so please get in touch if you have any special requests! This post was updated in June 2018
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