Littledata Shopify App featured on Ecommerce Fastlane Podcast
Littledata's own Edward Upton is featured on a new episode of the Ecommerce Fastlane Shopify podcast! Check it out here:Episode 33: Get The Complete Picture Of Your Shopify Store's Performance With Deeper Marketing Insights .The eCommerce Fastlane podcast is the best in the business. It caters to ecommerce strategies, success stories, sales, traffic, and growth for Shopify Plus stores. In the new episode Ed discusses the Littledata Shopify reporting app and how you can make smarter business decisions for your Shopify store. As podcast host Steve Hutt puts it "It closes the loop on all of your data including your Shopify store orders, marketing channels, and lifetime customer value." In other words, your Google Analytics will never be the same. Littledata is a Shopify App Partner that has created an analytics platform that takes Google Analytics and literally puts it on steroids. It closes the loop on all of your data including your Shopify store orders, marketing channels, and lifetime customer value. Littledata offers a free connection with Google Analytics to make sure people get accurate reporting, more powerful marketing insights, and a more complete picture of ecommerce performance. Shopify's basic integration with Google Analytics doesn't capture all of the ecommerce journey events and attribution that stores want to have. That's where Littledata comes in, to make sure that you can get a better grasp of the customer journey. [subscribe] Our Shopify Plus connection automatically tracks the sales and marketing data you need to scale a Shopify Plus store. Here's a comparison chart between our tracking and the default tracking in Shopify. On top of fixing your data collection we've launched the first Shopify flow connector for Google Analytics. The connector enables Shopify Plus stores to automate tracking with custom events in Google Analytics. If you're a subscription business, we integrate with ReCharge to give you an accurate data stream. This means no more headaches when it comes to recurring orders and first-time orders. [note]Now, with a revamped ReCharge connection — ReCharge v2 — you can track subscription lifecycle events with ease![/note] Say goodbye to the days when transactions from Shopify don't match Google Analytics, and say hello to accuracy! Littledata is the smart solution and we offer a free Google Analytics connection, plus a 14-day free trial on all of our plans - it's the smart way to connect Shopify Plus with Google Analytics. Don't forget to leave a review after subscribing to the podcast on iTunes, Stitcher, Google Play or wherever else you like to listen!
Our top 5 posts from 2018
Happy new year! With a lot of big things on the way for Littledata this year, including new Connections to automate analytics for an even wider range of popular ecommerce apps and platforms, we wanted to take a moment to look back on the posts you found most useful with our current feature set. Last year we reviewed our top posts from 2017 and found that the focus -- not surprisingly -- was on Shopify and Google Analytics. This time around, our most-read and most-shared posts have really honed in on individual features and connections, especially for larger stores using one of our enterprise plans for full account management and unlimited automation. Interestingly, 4 out of the 5 top posts have a title in the form of a question. Perhaps a sign of 'plugged-in' (ie distracted) readers looking for a sense of engagement? 1. What's the real ROI on your Facebook Ads? For the past decade Facebook’s revenue growth has been relentless, driven by a switch from TV advertising and online banners to a platform seen as more targetable and measurable. When it comes to Facebook Ads, marketers are drawn to messaging about a strong return on investment. But are you measuring that return correctly? 2. Why don't my transactions in Google Analytics match those in Shopify? If we had a nickel for every time we hear this question! In this popular post, our partner manager breaks down common reasons for ecommerce data inaccuracy between Shopify and GA, and takes a look at how to fix those issues automatically. Find out the top 6 reasons for inaccuracy, including some orders never being recorded in Google Analytics! 3. New help center articles on Shopify tracking and ReCharge integration With detailed new articles on Shopify tracking and how our ReCharge integration works, the new Littledata Help Center quickly became a go-to resource for current customers and ecommerce managers this past year. Even before they become customers, many ecommerce industry folks are using the help center to get a clearer view of how to use Google Analytics effectively. We're happy to help! 4. Are you looking at the wrong Black Friday metrics? Paying attention to the right ecommerce metrics can help you establish the best customer base and shopping experience for long-term growth. But many retailers still focus only on the most popular metrics — especially during the online shopping craze of Black Friday and Cyber Monday (#BFCM). Over the next few weeks ecommerce managers will be obsessing over data, but which stats are the most important? Two popular metrics — ecommerce conversion rate and average time on site — may be misleading, so in this post our CEO recommends looking instead at longer-term benchmarks. 5. Average order value benchmarks 2018: how do you compare? Increasing average order value usually has a dramatic impact on profits and ROI from marketing spend. It is also a gift that keeps on giving, as optimisation in this area is something that can deliver ongoing results over the long term. The holiday shopping period in 2018 had us obsessed with one of our favourite ecommerce metrics: average order value (AOV). How does your site compare? This popular post includes a new infographic that breaks down the stats, using our set of private benchmark data about the ecommerce industry.
Introducing our new Facebook Ads connection
We're excited to announce a new Facebook Ads connection in the Littledata app! The integration automatically pulls ad costs and campaign data into Google Analytics, and the open beta release is free to try for all users. How do you know if you're getting the highest possible ROI on your Facebook Ads? For ecommerce sites, it's a difficult question. By their very nature, PPC platforms can provide only a limited amount of reporting, tied to their own network and performance data. Ecommerce sites need an outside view of marketing channels, and a way to connect that ad performance with shopping behaviour and product performance. But where should you start? You can trudge through Facebook's limited reporting, make endless spreadsheets and play guessing games. Or you can take advantage of the latest data tech for automated reporting and comparative attribution models. New Facebook connection We built a robust Facebook integration to automate everything so you can get back to business.Our goal is to show you the real ROI on your Facebook Ads. And to do so as painlessly as possible. It's an easy connection in the Littledata app, with numerous core benefits: Fix your campaign tracking Automatically pull ad cost data into Google Analytics Enterprise-level reporting on marketing channels and product performance Complete view of how your ad spend contributes to product and subscription revenue In addition to the automated reporting in your Littledata dashboard, which includes reports on social referrals, checkout funnels and recurring billing, this new Facebook connection gives you unlimited access to accurate Facebook campaign data directly in Google Analytics. Data geeks can drill down into PPC details and build models of their own as well. [subscribe] Fix your campaign tracking The Facebook Ads connection has its own succinct set of audit checks to make sure you're tracking things correctly. It's a natural extension of our popular analytics audit tool. Once you connect your Facebook Business account, the app automatically checks for accurate campaign tagging and ecommerce event tracking. Sites change and new campaigns are added or adjusted on a regular basis, so our app takes care of the busy work to monitor your campaigns and keep everything up to date. Focus on the most important metrics Littledata offers a range of AI-based reporting directly in the app, from dashboard visualisations to ecommerce benchmarks. The Facebook Ads connection extends your reporting capabilities to reveal essential metrics such as: Google Ads vs Facebook Ads conversion rates and revenue share Multi-channel attribution Top products sold from your Facebook Ads, including subscription products Landing page performance No need to wade through data in GA. With report packs, it's easy to get useful analysis with just a couple of clicks. Top report packs for Facebook Ads connection users include: Social traffic pack, with reports on social channel referrals from sites like Instagram, Pinterest, Twitter and Facebook, including untagged social traffic and top campaigns Ecommerce performance pack, with reports on average order value (AOV), days to transaction, sessions to transaction, and details like product subcategory performance A dedicated Facebook Ads pack, with reports on revenue contribution, Google vs Facebook PPC stats, landing page performance, multi-channel attribution and more! Not a Littledata user yet? Find the plan that's right for you, whether you're on Shopify, BigCommerce, Magento or any other platform. Every subscription plan includes at least two free report packs, and enterprise plans include custom tracking and reporting. Plus, integrations like ReCharge, CartHook and Shopify are included at no extra cost. Try the new Facebook Ads connection today and let us know what you think! We're confident that this powerful new integration will help you get a higher ROI on your ad spend, with more sales from your best types of customers.
Is it worth attending that ecommerce conference?
Ecommerce conference season is upon us. In the past few weeks, the Littledata team was at Shop.org in Las Vegas, Paris Retail Week, and the Google Expert Summit in Waterloo, Canada -- three very different events in three rather different countries. Then we also hit up Agile Cambridge and Technology for Marketing in the UK, the UPRISE fest in Dublin, TechDay LA in sunny Los Angeles and the BigCommerce partner summit in Austin. And while we unfortunately couldn't make ReCharge's Recur event for the subscription industry, or Hawke Media's Hawkefest, the ultimate anti-conference, many of our partners and merchants were there and had awesome things to say. But wait a second. Slow down! With so many exciting events to potentially attend during what is already one of the busiest times of year for those of us in the industry (Black Friday is just around the corner from a marketer's perspective), how do you choose? Is that conference you've been debating attending really worth it? If we've learned anything... Over the years I've had a mixed experience with conferences. But with Littledata we've found a good rhythm. Of course it helps that we're on the cutting edge of new technology, actually using AI and machine learning as opposed to just talking about it, and that we already have major customers around the world, even though we're technically still a 'startup'. This gives us a wide range of high-quality speaking and learning opportunities. But at the same time our productive conference experiences haven't happened by accident, whether for ecommerce or general tech events. We've found such a good conference rhythm -- a dance that produces a consistently high ROI on in-person events -- by looking closely at our own data on a quarterly and yearly basis. Our strategy is always evolving, but some stats have been consistent. For example, we discovered that at the right events: Though we don't necessarily have a higher win rate for enterprise leads from conferences, the sales cycle is condensed, on average 3x faster from meeting to close. This saves our sales team valuable time chasing down leads, and also helps us improve our product, pitches and processes at a faster rate. Agencies we meet in person are 4x more likely to refer us a customer within the next 30 days -- even if we never did a formal product demo. What's your company's take on conferences? Here are a few insights that might help you get more out of the conference experience, whether that means big tech industry events or smaller, focused meetups. [subscribe] There is no such thing as a must-attend conference The great irony with ecommerce conferences is that they tend to be scheduled at what are already busy times for those of us in the industry. Whether it's the shows we attended these past 6 weeks that overlapped with everyone getting back to work after summer holidays, or European standbys like NetComm Suisse's later fall events and One to One in Monaco every March, right after SXSW in Austin, it's either an embarrassment of riches or -- depending on your perspective -- a really confusing hodge podge of hard-to-classify opportunities. There are simply too many choices, and it's especially hard to decide whether to attend a tech conference or meetup if your company has never attended that particular show before. One thing I love about our industry is that merchants (stores and ecommerce managers) and vendors (apps, platforms, consultants, designers and agencies) are all in the same boat. In short, we have no time for BS. We want events that focus on real information, emerging technologies and human connection. So how do you decide? First things first, make your own list. There are a ton of blog posts out there about 'must attend' conferences, those 'not to miss'. Give me a break! Every business is unique, and you're only as viable as your buyer personas. So make a list of conferences, events and meetups that might help connect you with your prime customers and best partners. Brainstorm, look online, ask around. Make your own list and plan to review every quarter. Then once you've made that list, on paper or Trello or however you work best, go through the following checklist with as many members of your team as possible, especially if you can bring in decision makers from both Product and Marketing. A simple checklist When deciding if you should attend a conference for the first or second time, it's useful to have a checklist for quick, consistent analysis. The checklist I use is deceptively simple. It has only 5 indicators. Would one significant sale pay for itself in terms of customer acquisition cost (CAC)? If the conference did work out, is it something you would attend every year? Would it be the right place for you to speak, either now or in the future? Is this your scene, your community? Are there companies, merchants, agencies, vendors etc. attending whom you wouldn't see any other time this year? (Even just one counts, if sufficiently high-value.) In short, if you can tick all five boxes then you should attend the conference. If you can only tick four, it's probably worth attending but needs more debate. If this is the case, then considering point number one in detail -- looking at your current LTV/CAC ratio and considering how the conference could help improve or at least maintain it -- is essential. For ecommerce tech companies like our own, this generally means one big sale or partnership. For ecommerce sites it can also take the form of discovering new tech (like Littledata, Klickly or ReCharge) that will help increase sales and marketing ROI. If you can tick all five boxes then you should definitely attend the conference The checklist works even if you've already attended the conference in the past. Just consider point two already covered and proven! If you're in the ecommerce space, definitely consider platform-specific conferences. Shopify and Magento have regular events and meetups around the world, and word on the street is that BigCommerce will be really ramping up their local partner events in 2019. Shopify Unite has consistently been that rare conference that ticks all the boxes for us here at Littledata, but that doesn't mean we're ignoring others that only tick four. We've cast our net wide (using the checklist of course) and are still seeing results. If you want to get a head start on conference browsing for next year, Veeqo has created a calendar of best worldwide ecommerce conferences for 2019. Across the board remember this: success at a conference almost never comes in the form of expected outcomes. Yes, the best outcomes will be aligned with your sales and marketing goals, but sometime the biggest benefits will not be clear for 3, 6 or even 12 months down the line. That's why we do quarterly and yearly reviews of all in-person activities, from networking events to large conferences. I suggest you do the same. Most importantly, have fun! Gone are the days of boring trade shows. Show up. Make connections. And if we're there too, come say hi! Maybe nobody can make analytics sexy, but we at least promise to make them useful. And usefulness is a good place to start...
Intro to the Littledata app (VIDEO)
How does the Littledata app work? It's magic! Or at least it feels that way. This new video gives a quick overview of how it all fits together. Our ecommerce analytics app is the only one on the planet to both fix your tracking and automate reporting. Our customers see dramatic growth, from higher add-to-cart rates to better return on paid search. But what happens first, and what happens next? If you're an ecommerce marketer using Google Analytics, Littledata will make your job a whole lot easier. The process breaks down to four core steps, which you can repeat as often as you'd like. First you connect your analytics account, marketing channels like Google AdWords and Facebook Ads, and website data from tools like Shopify, ReCharge and CartHook. (And yes, we'll help you comply with GDPR). Then you use the Littledata app to audit your analytics setup and fix your tracking. Shopify stores can fix tracking automatically -- other sites get clear recommendations on what to do. [subscribe] If your goals include higher marketing ROI and increased conversions, the next step is to automate reporting with report packs and a smart dashboard, available directly in the app. And then it's time to optimise revenue with industry benchmarks, enhanced reporting and buyer personas, all built automatically. Sign up today for a free audit of your analytics setup, or book a demo to learn more. A complete picture of your ecommerce business is just around the corner!
CartHook integration for tracking one-page checkouts and upsells
We're excited to announce that Littledata now fully integrates with CartHook. The integration provides automatic tracking for sales from CartHook's one-page checkout and connects that data to marketing channels and shopper behaviour. Littledata -- CartHook integration is the easiest way to get accurate data and smart reporting to improve sales and marketing ROI. All you need is a Shopify store with CartHook Checkout installed (even for just one product) and a Google Analytics account! What is CartHook? CartHook makes it easy for Shopify stores to add customisable one-page checkouts and post purchase one-click upsells. Their intuitive funnel builder lets any store customise the checkout process to increase conversions and decrease abandonment. Features include: Customisable one-page checkout One-click post-purchase upsells, including for subscription products (works great with our ReCharge integration) Product Funnels allow you to send traffic to a pre-loaded checkout page from any landing page Native Shopify integration means no custom coding required! How it works Integrating CartHook with Littledata ensures that all sales activity is tracking correctly in Google Analytics. Littledata weaves together your Shopify and CartHook data and connects it with your marketing channels and campaigns. Why spend developer time on custom scripts and events when you can just activate the integration in a couple of minutes? Benefits of CartHook integration: Sales tracking - Get automatic tracking for sales from CartHook, seamlessly synced with sales made via standard Shopify checkout Marketing attribution - Connect marketing channels and campaigns with shopping cart activity and buyer behaviour Optimisation - Scale the smart way with Littledata's industry-leading optimisation tools, including a personalised dashboard, report packs, benchmarks and buyer personas It's all about accurate data. Littledata's script runs in the background, pulling from CartHook, Shopify, and any other source you've connected to your analytics. If you're an advanced Google Analytics user, you can dig into the improved data collection directly in GA. Read more about why CartHook customers should use Littledata. [subscribe] Setup guide For the Littledata -- CartHook integration to work, you need to have both apps installed for your Shopify store, then connect them by activating the integration. Install CartHook and Littledata Follow these steps to activate the integration Yes, it's that easy! Shopify Plus If you run a larger Shopify store on Shopify Plus, we're here to help you scale. Both Littledata and CartHook offer enterprise plans that include custom setup and a dedicated account manager. Larger stores looking for an enterprise plan or managed services are encouraged to sign up directly and then contact us for a free consultation. If you're a digital agency with multiple customers on Shopify using CartHook, even better! Check out our agency partner program for Shopify experts.
Introducing Littledata's agency partner program
We're excited to announce a new partner program for agencies! The pilot version was a huge success, so now we're opening up the program to any agency looking for a smarter ecommerce analytics solution. If you're using a BI dashboard and maybe some tools like Data Studio and Supermetrics, that's great, but you still need an advanced analytics solution like Littledata. Our app takes data science to the next level by actually fixing your customers' Google Analytics setups to ensure accurate tracking at every customer touch point. Then the app uses that data to automatically build smart, relevant reports. Additional benefits for partners include advanced setup with GTM and Facebook Pixel, custom reporting and analytics training. It's a win-win! If you're a digital agency with ecommerce clients, Littledata will make your job a whole lot easier. Ecommerce analytics for agencies Partnerships are at the centre of our business. At Shopify Unite this year, we announced the pilot phase of this new program that makes it easier for marketing agencies and ecommerce site developers to bring accurate analytics to their clients. But while Shopify is our most extensive integration, our agency partner program is designed for anyone working the ecommerce space, whether your clients are on Shopify Plus, Magento, Demandware, another platform or a custom build. As long as they're using Google Analytics to track marketing and shopping behaviour, Littledata will help you help them. Key benefits for agencies: Guarantee accurate data for your customers Save time by automating Google Analytics setup and reporting Automated reporting with proven results for ecommerce growth Custom views and dimensions in GA that you can use however you want Google-certified account managers to answer customer questions about analytics Easy access to client reports with our team members feature Analytics training for your team Complete ecommerce analytics suite: Scan and fix tracking issues with our industry-leading analytics audit tool Automate reporting with both pre-built report packs and custom reports for your client base Smart marketing tools, including buyer personas and Enhanced Ecommerce tracking for more effective AdWords retargeting Web and ecommerce benchmarks, plus an option for private benchmarks among your clients Subscription analytics for clients selling subscription boxes or offering subscription plans (we offer the only advanced Google Analytics integration for ReCharge stores) Easy integrations with apps like Refersion and Carthook How it works Our onboarding process for ecommerce agencies is very straightforward. It starts with a conversation where we can learn about each other's businesses. If it's a good match, we move on to sign a partnership agreement with clear terms for referrals and revenue share, then get you started with a test account for your first referral. The Littledata app creates a test property so that you - and your client, if you wish - can see how our tracking compares against the current Google Analytics setup. Once you go live with the new tracking, we work directly with your team to help you get the most out of the app's functionality, and begin to develop custom reports and private benchmarks, depending on what's most relevant to your agency business model. We also build a co-marketing plan with your team to help the partnership reach the right customers at the right time. And then - you got it - we grow together to take over the universe! Or at least we help growing ecommerce sites reach exponential levels of growth. (Read some customer stories.) Littledata's agency partner program is highly selective, but we do try to respond to all inquiries. So if you're looking for better ecommerce analytics for your clients, please do get in touch. [subscribe]
New webinar: Google Analytics for Shopify stores
Have you ever been browsing the Shopify app store and wished that you could hear directly from founders and app developers about how their products work? Our new free webinar lets you do exactly that! We're dedicated to providing free learning tools for Shopify stores. In the webinar recording below, you'll hear directly from our CEO and Product Director about how the Littledata reporting app works for Shopify sites on the growth path. Interested in automating your Google Analytics reporting? Great. Confused about how to connect your marketing campaigns to checkout steps and buying behaviour? No problem - we've got you covered. Problems are our business :) Google Analytics made easy for Shopify stores Join Edward Upton to get the lowdown on optimising Google Analytics for Shopify. Put on your thinking caps and get ready for Shopify Reporting 101. In the recorded webinar, Ed gives a product overview and covers a range of FAQs: Common issues with Shopify's native reporting How to get accurate data across the customer life cycle with Google Analytics Who uses Littledata How our automated reporting works The connection between marketing and revenue Our live webinars are designed for ecommerce sites, marketing agencies and everyone in between. We adapt the content based on questions from participants, so please don't hesitate to reach out with questions and suggestions. [subscribe] Ready for smarter growth? Sign up for a free trial of our Shopify reporting app today! The trials extend to all plans, so you can fix your analytics and fully test our feature set. PS. If you're looking for info on our Shopify app integration partners, check out these posts on ReCharge and Refersion.
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