5 (bad) reasons not to do a Google Analytics audit
Does this sound familiar? 'We know our data's bad, but we don't have the time or resources to fix it'. Or, even worse: 'I checked a bunch of other metrics and they didn't justify our current ad spend, so I think I'll just present that same old report at the meeting today...again. Luckily we haven't fixed our Google Analytics setup to track too much relevant data about other marketing channels, or to connect those channels directly to revenue, because then we might need to change our whole strategy!' There's still a lot of confusion out there about the role and scope of an analytics audit. With a free audit tool directly in the app, Littledata is on a mission to change this. Here are some (slightly exaggerated) versions of common objections to doing an analytics audit, and how to overcome them. 1. You don't know what a Google Analytics audit is Okay, not to start this somewhat ironic post with an entirely un-ironic objection, but not understanding the process is probably the only good reason not to audit your analytics setup. Luckily an analytics audit is actually very straightforward: it's simply a check of your analytics configuration and implementation. Some consultants and last-gen apps can make the audit process seem confusing and disorienting. If that's been your experience, we're here to help. Our free Google Analytics audit tool explains the process in real time. Not only that, but many tracking and reporting issues can be fixed automatically by the app (hello, intelligent algorithm!). 2. You don't believe in marketing ROI There are a lot of fluffy tools out there. Google Analytics isn't one of them. It's not that all digital marketers take action based on analytics, but a majority of the top ones do. That's what makes them the best. If you need convincing that accurate data is the secret sauce behind higher marketing ROI (return on investment), check out the recent Google Analytics research with Econsultancy, where they found that '60% of leading marketers routinely take action based on analytics, and are also 48% more likely than mainstream marketers to say their strategy is strongly data-driven'. 3. You trust everything you read online Failing to audit your analytics setup is basically the same as believing that everything you read online is true, no matter the source. Why? Because bad data produces bad reports. This is true no matter how fancy your reporting templates might be, or how much time you've spent making spreadsheets of Google Analytics data look accessible. Unless you regularly audit your analytics setup, how do you know if you're tracking the right things in the right manner? This is especially true if you're using an otherwise awesome ecommerce platform like Shopify, which has notoriously questionable tracking that also happens to be easy to fix with the right analytics app. [subscribe] 4. You think that the customer is always wrong Customer happiness isn't just a buzzword, it's increasingly what's driving the growth and expansion of online businesses, especially in the ecommerce space. Big players like Amazon learned this early on, and they built an effective - and addictive - customer experience around heaps of data on everything from affiliate ads to repeat buying activity. Think you don't have access to those same tools? Think again. If you want to build a better customer experience, it's essential to start with the correct Google Analytics setup and end the guessing games about where your leads and customers come from, and how they act. That's where the audit comes in. 5. You're betting on failure Are you betting that your own company will fail? Unless you secretly run an ecommerce hedge fund and have shorted your own startup, this is probably a bad idea. Auditing your data tracking across the customer life cycle is a sure way to see what's working, what's not, and what can be improved. Otherwise you're stuck with bad data and revenue tracking that might not have much to do with the reality - or the future - of your online business. Is there a better way? Look, we get it. Change can be scary, but choosing to stay stuck in the same data rut isn't the way forward. We've helped over a thousand online businesses fix their Google Analytics setup to capture accurate, relevant data. Littledata's industry-leading automated audit tool is free to run as often as you'd like. Sign up today and start trusting your data.
ReCharge integration for subscription analytics
We're excited to announce that Littledata's Shopify app now integrates seamlessly with ReCharge! The integration makes it easy to get an accurate data stream about your ReCharge subscriptions in Google Analytics. [tip]Get accurate tracking for repeat orders with the ultimate Shopify ReCharge guide.[/tip] What is ReCharge? ReCharge is the most popular recurring billing solution for Shopify stores. It lets you easily sell subscriptions on a Shopify store. ReCharge has a robust feature set for stores selling physical products on subscription, allowing for single product, mixed cart & entire cart subscriptions. The app powers thousands of stores processing tens of thousands of orders daily, including Littledata customers like Tiege Hanley skin care and BIOHM probiotics. Until we built this new integration, ReCharge customers didn't have a way to get a complete data collection in Google Analytics without hiring expensive GA consultants. [note]Now, with a revamped ReCharge connection — ReCharge v2 — you can track subscription lifecycle events with ease![/note] How the integration works Integrating Littledata with ReCharge lets you capture data about the entire subscriber journey, from marketing campaigns to first-time payments and recurring revenue. The integration uses Littledata's magic sauce to connect Shopify and ReCharge data to Google Analytics. The reporting includes essential information for understanding business performance: End-to-end Google Analytics tracking for the subscriber journey Marketing attribution for subscription revenue, including first-time payments and recurring charges Segmentation by payment source, subscription plan type and product category With this integration plus the power of Littledata's analytics audit tool, you ensure accurate tracking of everything in your ecommerce funnel. You can then take advantage of automated reporting to help you increase revenue, including report packs built specifically for subscription analytics. Littledata's revenue optimisation tools pull directly from your GA data. Advanced users can can also use that data directly in GA - and connect it to dashboard tools like Data Studio and Supermetrics. And the price is right! Littledata provides Google Analytics for ReCharge stores at no extra cost. It's a free integration for any Shopify store using both apps! [subscribe] Setup guide For the Littledata - ReCharge integration to work, you need to install both apps for your Shopify store, then connect them by activating the integration. Install ReCharge Install Littledata’s Shopify app Follow these steps to activate the integration Note that you will activate ReCharge’s basic Google Analytics integration as part of the setup process, but you need to complete the Littledata integration to get full marketing attribution and to track recurring subscriptions (not just first-time payments). For more information about how our ReCharge integration works, check out our knowledge base. If you’re looking for custom setup or help with reporting, consider one of Littledata’s enterprise plans. Higher-tier plans include a dedicated account manager and support from analytics experts. We have many happy ReCharge customers, so please get in touch if you have any special requests! This post was updated in February 2020.
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