5 best Shopify apps for Instagram ads and sales
When it comes to social profiles, most ecommerce marketers choose to highlight their products on Instagram. But how can you turn your Instagram marketing into consistent sales growth for your online store? Instagram gets over two times the engagement on photos versus all other social platforms. You’ll also find that more than one in three internet users interact with social media to find more information on a brand or product. Due to this, ecommerce stores are turning to Instagram for not only engagement but also for launching ads. This process is made simple by connecting an Instagram profile with Facebook, making it easy to convert the Instagram profile into a business one. This allows you to launch ads on Instagram, while all the data is directly connected to your Facebook account. Once you’ve created a promotion you have the ability to send it to your Instagram profile, your website, or your Facebook page. You can also create Instagram promotions directly from Facebook’s self-serve advertising platform. Some of the benefits of Instagram advertising include scalable pricing, control of who you’re targeting, and instant ads. As with Facebook Ads, you can define the goals by reach, traffic, and brand awareness. Gone are the days when Instagram was used just for engagement, it’s now a frontrunner for sales. Below are the apps that we’ve chosen based on rankings and reviews. 5 best Shopify apps for Instagram ads So here they are: the top 5 apps. If you're using Instagram to market your brand, these can help you increase sales and customer lifetime value. Much like our previous post where we dug into 15 Shopify apps that would help you increase AOV, we’ve taken the same approach to look into 5 Shopify apps that can help you increase your sales and deliver results. We searched for top-ranked apps to give you the best tools and ensure your ecommerce site is using Instagram to its full extent. 1. Instagram Shop by Snapppt Quick pitch: Shoppable galleries, UGC, find influencers & build communities Snapppt is a free, Instagram approved app that allows you to make your Instagram feed shoppable. That’s right, shoppers can now buy directly from your Instagram feed - now shoppers can instantly click on a pair of earrings they thought were great and buy them. An example would be South Beach Swimsuits, in the image below you can see how within the photo you can view the product displayed and shop for that item directly from Instagram. Snapppt also gives brands the ability to track their customers from the point of seeing an Instagram image all the way to checkout. While Instagram is testing out their own checkout, called simply Checkout, we still think Instagram shop is a better fit for Shopify stores. It's a must-have for brands looking to add to their sales pipeline. Happy scrolling! 2. Kit Quick pitch: Run better Facebook ads Kit is an official Facebook Marketing Partner that integrates with Facebook and Instagram. Kit's been owned by Shopify since 2016, so obviously it's a great fit for any Shopify store looking for smart automation! What is Kit? It's a virtual marketing assistant that can manage your Facebook Ads, Instagram ads, social posts, and email marketing to help you drive sales. Need help creating discount codes and targeting customers? Kit is really helpful with that - all you need to do is communicate via SMS or Facebook Messenger. Just type in some commands and Kit will be ready for duty. It also works with other Shopify apps like Yotpov and Venntov. Kit will make your life easier when it comes to managing ads and can even help you generate reports for sales. Hire an assistant or get a free assistant with Kit? Tough choice, big reward. 3. Google Analytics by Littledata Quick pitch: Google Analytics app with Facebook Ads & ReCharge connections Littledata's Shopify app fixes your tracking automatically and gives you accurate data. Once you install, all you have to do is connect your Facebook Ads account using our Facebook integration. Using that Facebook integration, we'll show you the real ROI of your Instagram ads - and connect ad performance to buying behavior, like adds-to-cart and recurring purchases. That’s right - since your Instagram ads data is found in Facebook Manager, all you need to do is connect Facebook Ads and you’ll get that data imported right into your Google Analytics account. Simple, right? That’s what we thought as well. After you connect, that data will be seamlessly pulled into your overall ecommerce tracking, so you can see if your Instagram promotions lead to purchases and conversions, or just a lot of ‘window shopping'. [subscribe heading="Connect Instagram Ads to Google Analytics" background_color="grey" button_text="free trial"] 4. Vantage Quick pitch: Automated Facebook & Google Ads for Your Ecommerce Store Vantage uses your Shopify data to help you better target and retarget audiences based on customer interests, behavior and purchase history. For example, if you sell sports clothes and health vitamins, you can automatically run Instagram ads aimed at people who are interested in health, vitamins and sports apparel. This makes sure that your ads are seen by the optimal shopper. Vantage helps Shopify merchants understand shopping behavior using insights from your store. It allows you to personalize content using highly targeted and automated Facebook, Instagram, and Google Ads, all of which Vantage integrates with. It also auto-optimises, so you won’t waste money on ads that aren’t performing well. It will reallocate your budget so that you're focusing on the right channels and best placements. Vantage allows you to target ads based on demographics, interests, as well as online behavior - leading to even better results for your Instagram ads. With more successful ads you’ll be able to bring more people to your site and your Instagram page. 5. Stamped.io Reviews Quick pitch: Get product reviews, site reviews, photo/video reviews and Q&A Stamped.io Reviews takes your customers words or content and uses it to increase your sales. It’s an easy three-step process as you can search Instagram for the photos you want to add to your gallery, tag them with items from your store and showcase those by creating a gallery. You have complete control over the contents of the gallery, which can includes images that are posted by customers. As people are interacting with your Instagram feed or the gallery on your site or blog they are able to see the products in one place instantly. This also allows for a smarter marketing strategy as you’re using user content to your advantage to drive traffic. All of these Shopify apps add something special to make sure that your Instagram is performing at its best. They can lead you to a more successful marketing strategy due to smarter ads, ad cost analysis, and a directly shoppable Instagram feed. Let’s remember that Instagram has 58% more engagement than Facebook and 75% of Instagram users take an action after seeing an engaging post. You don’t want to miss out on those numbers, so optimise your Instagram for success today!
Why you should link Google Ads with Google Analytics
Google Ads (formerly Google AdWords) and Google Analytics have constantly proved their worth as valuable tools for ecommerce marketers to get insights and detailed reporting on advertising ROI. But why should you link Google Ads and Google Analytics together? What does it mean to connect them? Our enterprise ecommerce customers in particular have seen a major benefit of linking Analytics with Ads. Those who linked these two platforms have seen a significant improvement in reporting and it made it much easier to retarget ads to clients that have forgotten or abandoned their services but shown intent to purchase a particular product or type of product. Why connect? Is it really necessary to connect Google Ads linked with Analytics? Let's get down to basics. In the Ads platform you can’t see what your users do after they click on your ads or if said ads led to a sale, you can’t see their path on your website, so you are basically losing the big picture of your customer’s behaviour after they see the ad. In short, without connecting the two technologies together, your shopping funnel is incomplete. You can't see Google Ads performance compared with other marketing channels, or how those Ads actually contribute to revenue. Both Google tools have their individual strengths but you can see their real power once you have linked both of them. If you are already using both Analytics and Google Ads but haven’t linked them yet, then you are missing a lot of valuable information about how to connect marketing with revenue -- and where to optimise. [subscribe button_text="Free Google Analytics Connection"] With the two platforms tied together, they will be able to communicate much more efficiently and provide more granular data in your reporting. Google Analytics has a dedicated section within the Acquisition reports solely detailing Google Ads performance which you cannot obtain unless you have linked your Google Ads and Analytics accounts and are using auto-tagging in Google Ads. These reports share some common information with the types of data that can be found in Google Ads, but here you are able to combine and link the Google Ads data with all the data available in Analytics to find more meaningful insights and potentially make better decisions. Moreover, you are able to leverage these insights into a number of different goals that you wouldn’t be able to easily see in Google Ads. Surprisingly though, a full connection doesn’t happen automatically. Yes, they are both Google products, but you need to do some work to connect the platforms and then take action based on that data. Google's thoughts on connecting Google Ads with Google Analytics This quick video highlights the benefits of linking the two platforms together (whether you call them Ads or AdWords is up to you...marketers are still a bit confused by Google's rebrand). https://www.youtube.com/watch?v=8EmXFM1_xEo Top four benefits of linking Google Ads with Google Analytics for ecommerce 1. Retarget based on checkout steps in ecommerce The most effective way to grab these customers is to target them based on where they dropped off. Luckily, Google lets you do exactly that: with the right analytics, you can set up retargeting campaigns based on checkout behaviour. We highlighted this in a more comprehensive blog post on how you can improve Google Ads retargeting by analyzing the customer behavior during checkout. Our customers have been applying those tips and seeing results in less than a week. Learn more about how to improve AdWords retargeting using ecommerce checkout steps. 2. Retarget based on users who reach a Google Analytics goal You can set up a simple or complex goal and then target that audience with the right messaging. For example, even a newsletter subscription can lead to a goal completion. That user showed interest in your product and with a bit of persuasion and smart ad targeting, you’ll most likely succeed in transforming that lead into a buying customer. PRO TIP: Watch our video on troubleshooting your Google Analytics goals setup if you're having issues with goals. 3. Block advertising to people who have previously purchased An effective retargeting audience setting is crucial. There is no need to spend money on retargeting ads for people who will not be convinced to buy by them. If someone has already purchased a product from your online store, then the chance of them buying the same product in the next few days is nihil. If you don’t set an effective retargeting audience, you are more likely to spend way more money for with no result. The solution is to exclude people who recently bought your products from retargeting for a certain period, and you’ll be able to retarget them again after a certain time frame. That means that if John from California just bought a shirt from my website, I will not retarget him for the next month; he will not see any ads of the shirt appearing on his browser for that period. [subscribe "button_text="Free Google Analytics Connection"] If you want to see the best result of with your retargeting campaign then keep this in the back of your mind when making campaign planning. You will be left with more budget to spend on retargeting ads that are actually effective and most important of all, a happier audience. 4. Send different adverts to different segments of customer lifetime value (LTV) Our biggest customer segment right now is automated analytics for ecommerce subscription businesses. It should come as no surprise that subscription ecommerce merchants get a special benefit from linking Ads with Analytics. Littledata's ReCharge connection enables you to see customer lifetime value and create different audiences based on a customer’s last purchase or the number of orders placed. By this segmentation of audience you can customise your PPC ads and reach the right people who are already loyal to your brand and know your products. Your ROAS will be amazing and you won’t have to make huge efforts to get major results. Questions? The benefits above speak for themselves, so what are you waiting for? Especially if you run an ecommerce site, the time to connect is now :) If you’re trying to connect Google Analytics with AdWords for an ecommerce site, it should go smoothly. But sometimes an account manager can help with custom setup and reporting, or simply check to make sure you’re tracking things correctly. Littledata’s pricing options include various levels of support to fit every business size and goals for growth. Check out our free guide on how to connect your Google Analytics and AdWords accounts.
Ecommerce trends at Paris Retail Week
Physical or digital? We found merchants doubling down on both at Paris Retail Week. At the big event in Paris last month, we found retailers intent on merging the online and offline shopping experience in exciting new ways. See who we met and what the future of digital might hold for global ecommerce. Representatives from our European team had a great time at the big ecommerce event, one of the 'sectors' at Paris Retail Week. Outside of the event, it was great to have a chance to catch up with Maukau, our newest Shopify agency partner in France. (Bonjour!) Among the huge amount of digital sales and marketing trends we observed throughout the week, a few emerged again and again: mobile-first, phygital experience, and always-on, multi-channel marketing. Getting phygital Phygital? Is that a typo? Hardly. It’s the latest trend in ecommerce, and it was prevalent everywhere at Paris Retail Week. Phygital combines “physical” and “digital” experiences in a new ecosystem. This offers the consumer a full acquisition experience across different channels. From payment providers to marketing agencies, everyone was talking about going phygital. One of our favourite presentations was by AB Tasty. They focused on how optimising client experience can boost sales and conversions in the long-term. It’s not enough to promote your products, nor to link to an influencer for social proof -- you need to create a full customer experience. Starbucks and Nespresso are good examples of how this works offline, assuring that a customer who comes in to drink a coffee will linger around for the next 20-30 minutes. By keeping the customers in the shop, they will eventually order more. The goal is to reproduce this immediately sticky experience online too, and focusing on web engagement benchmarks is the best way to track your progress here. Using the example of conversion rate optimisation (CRO) for mobile apps, AB Tasty's Alexis Dugard highlighted how doing data-driven analysis of UI performance, on a very detailed level, can help clarify how mobile shopping connects with a wider brand experience. In the end, customer experience means knowing the customer. 81% of consumers are willing to pay more for an optimal customer experience. Brands that are reluctant to invest in customer experience, either online or offline, will hurt their bottom line, even if this isn't immediately apparent. Those brands that do invest in multi-channel customer experience are investing in long-term growth fuelled by higher Average Order Value (AOV). 81% of consumers are willing to pay more for an optimal customer experience -- the statistic speaks for itself! Another great talk was from Guillaume Cavaroc, a Facebook Academie representative, who discussed how mobile shopping now overlaps with offline shopping. He looked at experiments with how to track customers across their journeys, with mobile login as a focal point. In the Google Retail Reboot presentation, Loïc De Saint Andrieu, Cyril Grira and Salime Nassur pointed out the importance of data in retail. For ecommerce sites using the full Google stack, Google data represents the DNA of the companies and Google Cloud Platform is the motor of all the services, making multi-channel data more useful than ever in assisting with smart targeting and customer acquisition. The Google team also stated that online shopping experiences that don’t have enough data will turn to dust, unable to scale, and that in the future every website will become, in one way or another, a mobile app. In some ways, "phygital" really means mobile-first. This message that rang out clearly in France, which is a mobile-first country where a customer's first encounter with your brand or product is inevitably via mobile -- whether through a browser, specific app or social media feed. [subscribe] Multi-channel experience (and the data you need to optimise it) Physical marketing is making a comeback. Boxed CEO Chieh Huang and PebblePost founder Lewis Gersh presented the success of using online data for offline engagement, which then converts directly back on the original ecommerce site. Experimenting heavily in this area, they've seen personalised notes on invoices and Programmatic Direct Mail (with the notes based on viewed content) generate an increase of 28% in online conversion rate. Our real-world mailboxes have become an uncluttered space, and customers crave the feel of a paperback catalogue or simple postcard, to name just a bit of the physical collateral that's becoming popular again -- and being done at a higher quality than in the years of generic direct mail. Our real-world mailboxes have become an uncluttered space, and customers crave the feel of a paperback catalogue or simple postcard. However, data is still the backbone of retail. In 2017 Amazon spent approximately $16 billion (USD) on data analysis, and it was worth every penny, generating around $177 billion in revenue. Analysing declarative and customer behaviour data on the shopper’s path-to-purchase is a must for merchants to compete with Amazon. Creating an omni-channel experience for the user should be your goal. This means an integrated and cohesive customer shopping experience, no matter how or where a customer reaches out. Even if you can't yet support an omni-channel customer experience, you should double down on multi-channel ecommerce. When Littledata's customers have questions about the difference, we refer them to Aaron Orendorff's clear explanation of omni-channel versus multi-channel over on the Shopify Plus blog: Omni-channel ecommerce...unifies sales and marketing to create a single commerce experience across your brand. Multi-channel ecommerce...while less integrated, allows customers to purchase natively wherever they prefer to browse and shop. Definitions aside, the goal is to reduce friction in the shopping experience. In other words, you should use anonymous data to optimise ad spend and product marketing. For marketers, this means going beyond pretty dashboards to look at more sophisticated attribution models. We've definitely seen this trend with Littledata's most successful enterprise customers. Ecommerce directors are now using comparative attribution models more than ever before, along with AI-based tools for deeper marketing insights, like understanding the real ROI on their Facebook Ads. The new seasonality So where do we go from here? In the world of ecommerce, seasonality no longer means just the fashion trends of spring, summer, autumn and winter. Online events like Black Friday and Cyber Monday (#BFCM) define offline shopping trends as well, and your marketing must match. "Black Friday" saw 125% more searches in 2017, and "Back to School" searches were up 100%. And it isn't just about the short game. Our own research last year found that Black Friday discounting is actually linked to next-season purchasing. Phygital or otherwise, are you ready to optimise your multi-channel marketing? If not, you're missing out on a ton of potential revenue -- and shoppers will move on to the next best thing.
New help center articles on Shopify tracking and ReCharge integration
We recently launched the Littledata Help Center to make it easier for customers to find the most relevant answers to their analytics questions. You can think of it as the more formal, technically-minded cousin of our popular analytics blog (which you're reading right now). With detailed new articles on Shopify tracking and how our ReCharge integration works, the Littledata Help Center is a go-to resource for current customers and ecommerce managers looking for a clearer view of how to use Google Analytics effectively. About our Help Center Like many startups, we began by using our blog as the main support resource, with articles on everything from Google Analytics to GDPR. Yet as we've grown, so have the number of setup guides and technical details we feel we should provide for a seamless user experience. In short, our support articles have outgrown the blog! Not to worry, blog fans. The blog will continue to be a resource for anyone interested in ecommerce analytics. We've been honoured at all the industry attention our blog has received, and we look forward to growing both resources side-by-side in the coming years. Shopify tracking Until you know what to look for, choosing the right Shopify reporting app can seem like a daunting process. There are a number of apps that are good at tracking just one thing, or helping you visualise some of the tracking you already have set up. Littledata's Shopify app is different. It's become especially popular with Shopify Plus stores and medium-sized Shopify sites on the enterprise growth path because it fixes your tracking and provides a full optimisation suite, including automated reports, benchmarks and buyer personas, to help optimise for dramatically higher revenue and conversions. New support articles help break down how this all-in-one solution works, including what you can track with our Shopify reporting app and setup guides for basic and custom installations. [subscribe] ReCharge integration Advanced Google Analytics integration for stores using ReCharge is one of our most popular integrations. It's a streamlined way to get accurate subscription analytics, including marketing attribution and LTV reporting. New support articles break down how ReCharge integration works with Littledata. You'll find guides on everything from how to check if the integration is working, to FAQs and more technical articles about tracking first-time versus recurring payments with GA views. We hope you take full advantage of Littledata's Help Center. Of course, you can always reach out to our support team directly from the Intercom popups on our blog, public site and app. We're available Monday to Friday in time zones around the world. Don't hesitate to get in touch, and remember -- your success is our success!
How to add Littledata's code snippet to your Shopify store templates
Troubleshooting your Google Analytics goals setup (VIDEO)
https://www.youtube.com/watch?v=SGY013J9QGg So you've got your new sales plan in action and you've set up unique goals in Google Analytics. Are they tracking what you think they're tracking? Are you sure they're giving you reliable data? If you've audited your analytics setup, you might have noticed any number of incorrect audit checks about how you've set up custom events for your Google Analytics (GA) goals. Goals are used to make important business decisions, such as where to focus your design or advertising spend, so it's essential to get accurate data about them. In this quick video we cover common issues with setting up Google Analytics goals, including: Tracking pageviews rather than completed actions Selecting the wrong match type Inconsistent naming when tagging marketing campaigns Filters in your GA view rewriting URLs (so what you see in the browser is different from what you see in GA) Issues with cross-domain tracking [subscribe] In GA, a goal is any type of completed activity on your site or app. GA is a remarkably flexible platform, so you can use it to measure many different types of user behaviour. This could be visitors clicking a subscribe button, completing a purchase, signing up for membership -- known as 'conversion goals' -- or other types of goals such as 'destination goals', when a specific page loads, and 'duration goals', when a user spends over a particular amount of time on a page or set of pages. That all sounds well and good, but trouble comes if you simply set up goals and then trust the data they give you in GA, without double-checking to make sure that data's consistent and reliable. We hope you find the video useful. And don't despair -- even a little extra time spent on your GA setup can yield awesome results. Sign up for the Littledata app to audit your site for free, and let us know if you've experienced other common issues with setting up goals in GA.
How to set up demographics tracking in Google Analytics (VIDEO)
Could you be missing out on your best customers - those that are more likely to convert, and more likely to make big purchases when they do? Watch this quick video to find out how to to set up demographics tracking in Google Analytics. [embed]https://www.youtube.com/watch?time_continue=5&v=PAeCubNxoKI[/embed] Demographics and interests data provides information about the types of customers that are using your site, along with the interests they express through their online travel and purchasing activities. Once you set up this tracking, you'll be able to see your customer base broken down by age group, gender and interests. This data isn't just nice to have; it helps you market to the biggest potential spenders by discovering who's most interested in your products or services. Analytics and AdWords use the same age, gender, and interests categories, so this is particularly useful for improving your targeting on the Google Display Network. [subscribe] That said, connecting demographics data with shopping activity and revenue is a complicated art. Our popular Buyer Personas feature automates reporting and shows you how to improve that spend. And we don't just stop with paid ads. We include personas for every significant channel, including email marketing, organic search, affiliates/referrals and social media campaigns. Wherever you want to use demographics targeting to increase revenue, we've got you covered.
How to set up campaign tagging in Google Analytics (VIDEO)
https://www.youtube.com/watch?v=YVxi0sQmro0&t=5s Google Analytics is only as smart as your tagging. To lower average CPA and increase conversions in a sustainable way, you need an in-depth view of customer acquisition channels. Accurate campaign tagging makes it possible to get the data needed to understand acquisition costs based on particular source and medium. If you want to improve marketing ROI, it's essential to get campaign tagging right in Google Analytics. But how does it all work? Follow the simple rules in this quick how-to video to make sure you're getting accurate data about where your traffic is coming from. [subscribe] Questions addressed in the setup video: What is a campaign in Google Analytics (GA)? What is UTM Parameter and how do I use it? Is it possible that a large volume of my 'Direct' traffic in GA is actually coming from sources such as email or social, but just wasn't tagged correctly? How do I know? I want to see all email marketing campaign traffic as one line item in my GA reports. Do spellings matter? Are UTM parameters case-sensitive? What are the best practices for GTM tagging using the Google Analytics Link Builder? For more info on custom campaign tracking, check out this detailed post about campaign parameters and how to use them. Remember that when you set up new campaigns or marketing channels, things can change or get lost in the mix. It's important to keep an eye on your analytics setup. Even once you've successfully set up campaign tagging in GA, we recommend auditing your analytics on a regular basis. And don't stop there. Once you've established data accuracy, follow in the footsteps of the most successful ecommerce sites and use Buyer Personas to get a clear view of which types of customers are more likely to convert in each channel. Now that's smart growth, driven by data!
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