Top 5 data tracking mistakes to avoid as a DTC brand
First-party data and server-side tracking is no longer an afterthought for DTC brands and ecommerce managers—rather, it is a centrepiece to their tech stack. But how do you make sure you aren’t “reinventing the wheel” when it comes to 1st party tracking? With the increasing number of “data platform” options it is often challenging to know what is truly needed for accurate attribution. With over 1500+ stores using Littledata’s Shopify and BigCommerce tracking app, we’ve learned a thing or two about the mistakes brands can often make. Allow us to help set the record straight and be a helping hand as you scale up your efforts in 2022. 1. Making data a lesser priority when launching We’ve talked to entrepreneurs across industries and one thing is certain—all are motivated to grow their business and many are managing multiple efforts across the business. One that often gets skipped in launching and updating a Shopify store is setting up data as an afterthought or using default or native tools that miss the mark. Some of the common replies we receive from customers that find out they have a data problem is that they planned on getting to it later or we thought we were getting all the information with pixel tracking (client-side) and the classic it just wasn’t in the budget. The first two we understand, because until folks know this can be automated with a tool like Littledata, the time for learning APIs, implementation, and maintenance can be overwhelming. However, we’ve seen brands give Littledata a shot as a temporary solution and report hours of time saved in an increase in their retention efforts like skincare brand Geologie. When it comes to budget we know the difference between those who do not prioritise data and those who truly can’t add this additional line item. That is why our Client Services team launched a new Littledata Startups program specifically for those just getting going. We have already offered a generous 30 day trial for merchants but realised some teams need a longer runway after seeing companies like Flux Footwear soar in the first year of getting started. 2. Thinking that fancy reporting will fix your data issues There are a lot of nifty reporting and visualization tools out there. But none of them actually fix your tracking. When reviewing how the platforms work be sure to ask about how the data is tracked and reported. While many reporting of these tools offer merchants a great UI/UX experience or insights they can also miss on the most important step, tracking. We are excited to see Google Analytics 4 offer free reporting tools and improved user experience in explorations. This will allow merchants to get more granular insights in GA4 which many consider their single source of truth. Littledata isn’t the new kid on the block. We got our start helping brands first hand get up and running with their data solutions. Then in 2017 we launched our app on Shopify that solved a big problem merchants were facing—accurate data and attribution. The issue we are hearing from partners and customers is that newly launched data tools are not fixing the tracking and analytics but rather they are pulling the data (which is likely inaccurate) and reporting through visualisation tools. We know this because our customers who use these other tools do so after fixing the tracking and attribution issues they are facing with Littledata. Then they use these reporting tools and dashboards in order to analyse the data or generate reports from the insights and recommendations of these tools. Or focus on fixing the tracking and conversion data. Nearly 1 of 5 orders is missed using Shopify’s native tracking tool. Littledata’s engine stitches together client-side and server-side tracking, without server setup and fees needed by merchants, to report end-to-end tracking. This includes important events like add_to_cart, one_time vs. recurring subscriptions, refunds, purchases, and more. We also calculate from these events Lifetime Value (LTV) and Average Order Value (AOV) so that merchants can understand what is really happening in their business—right in Google Analytics. If that wasn’t enough we also work out-of-the-box with many of the SMS, Subscriptions, and post-purchase upsell apps merchants are already using in their store or checkout. Making it easy to find out which channels or tools are working or not. 3. Short-term thinking about setup costs and maintenance This one is self explanatory but often gets missed. Because of our deep integrations with Shopify and BigCommerce our team is always making updates, improving the product, and implementing best practices for the Littledata app. Supercharging your store and functionality without having to outsource which often leads to scope creep. When you get started with Littledata you know exactly what you will be paying month to month with our tiers based on your order volume and not the revenue you bring in. Meaning you are paying for the data you are using and getting access to the same tools 100M GMV companies are using. This predictability makes it easy for merchants to budget for data tracking without having to account for surprises of outsourcing on your own. The best part is that Littledata has partnerships with some of the top agencies in the ecosystem like Swanky, Underwater Pistol, and Ragnarok. Recently, Steven Aldrich the Co-CEO of Ragnarok said on this topic: Merchants not aligning their tracking plan to their actual use cases; building your tracking plan on common sense and legacy schemas with no application is a surefire way to get little to no value out of your tools We don’t think there should be surprises when it comes to pricing. You can learn more on how we structure pricing here or by booking a chat with our Client Services team. 4. Missing the golden opportunity of creating audiences Creating audiences has to be one of the top priorities of any marketing team for retargeting and creating lookalike audiences. We know when you can understand your audience demographics through reporting and build and target your audience by metrics like LTV and AOV it can do wonders for brands. We’ve already seen Google Analytics 4 improve this by tightening up the relationship between Analytics and Ads. Now using event based tracking vs. session based tracking we will be able to understand customer behaviours even more and develop effective strategies to run ads and reduce wasted spend on the wrong audience. One area we are excited to see expanding within our own customers tracking portfolio is the implementation of Meta Conversions API which enables browser and server side tracking of your events in Facebook Ad Manager. Here you review events and create new campaigns based on this advanced implementation of server-side. The best part is Littledata reports many of the most needed ecommerce events right out of the box that you would have to set up manually through other means of connection. 5. Regular data health checks When maintaining your data stack it is important to know your data is flowing properly from your store to Google Analytics or Segment from your decisions like Shopify or any third party apps you use like Recharge Payments. Manually checking and testing these connections outside of Littledata can be a hassle and time consuming. With Littledata we show your live processed orders and connection details are active. This can help with any troubleshooting that might occur and as a normal check that the data is flowing properly. Merchants can often overlook this small detail but it can be a good habit to instill for any size organization. Any missed orders or transactions could amount to a lost opportunity for merchants or missed insights in your analysis. Recently, we caught up with Littledata’s Head of Client Services, David Pascu, who shared how this plays out in action for brands: Imagine it's the end of the quarter, and you're preparing to analyze a new product's purchase activity compared to a similar product launched in the previous quarter—only to find that the new theme you launched a couple of months ago broke the event tracking on the product detail pages, it went unnoticed, and you don't have the right data to work with. Frustrating, right? I stopped counting how many teams at top DTC brands have voiced their frustration about such situations. This is why tools like Littledata are valuable so that you have complete data without any unpleasant surprises. Let's be realistic, mistakes can happen within any business but it's our responsibility to limit those mistakes where possible. At Littledata we pride ourselves on building an app that can help your business thrive and grow through accurate data and analytics. Don’t make another mistake by missing out on 30 days with no strings attached to try our app with your store. P.S. Worried your conversions are not tracking well in Google Analytics 4 (GA4)? Use our GA4 conversion checker to see in a few clicks if your property is set up properly.
Milestone Alert: Littledata’s Google Analytics 4 (GA4) connector is now out of beta!
It’s been reported that over 4,000,000 websites use Shopify for their ecommerce sales channels. From finding the right product to listing and selling—merchants are some of the busiest people in the world. And in a few short months they will all have a common problem when it comes to their Google Analytics accounts as Universal Analytics is officially deprecated. However, current Littledata users will not have this issue and in fact many are already starting to make the switch to Google Analytics’ next evolution and release of Google Analytics 4 (GA4). Littledata launched our Shopify and BigCommerce beta connection to GA4 in early 2022. We’ve seen hundreds of current and new customers install our app—which stitches together client-side and server-side tracking—we know pretty fancy stuff. On top of that, we launched GA4 Courses which is complimentary for ecommerce professionals to learn how to proactively setup and use GA4 reporting and explorations now built on event based tracking instead of session based tracking. Giving ecommerce brands the tools they need to track the customer journey from end-to-end in a matter of a few clicks. With that—we are excited to announce we are officially out of beta! Our team stands at the ready to help you as you migrate to GA4 or launch a completely new ecommerce business together. Available on both Shopify and BigCommerce it is a breeze for many businesses to set up and start viewing tracked events from first touch-point through the checkout process and even post-purchase events. “This is a pivotal moment for ecommerce analytics,” says Ari Messer, Littledata co-founder and CMO. “GA4 can seem intimidating from the outside, but once you start poking around you’ll find it to be far more powerful and flexible than Universal Analytics. We were the first to market with GA4 tracking, and over the past year we learned a lot from real test cases with top DTC brands on Shopify and BigCommerce. We can’t wait to see what merchants do with our new tracking – so far the results focus on finding higher ROI on organic channels while eliminating waste on paid channels.” [note] New to Littledata? Read our verified reviews on G2 [/note] Data-driven brands like Geologie have gotten around this Google Analytics roadblock early on and made the move to GA4—with success to tout in the industry they’ve used data as a key function of their business for acquisition and retention marketing to their subscribers. Citing recently the extensive work it would have taken to set up tracking manually, learn Shopify’s API in detail, developing, maintaining and more. Ultimately, in all businesses it comes down the resources you want to dedicate or deploy. If you are a small team this gives you access to the same tools that industry leaders like GRIND use. If you are a large scale enterprise ecommerce business it buys back hours of work for your developers and marketing team members to focus on putting the data into action vs. managing the conversion tracking. Celebrate with us by trying out our GA4 connection free for 30 days, no strings attached. In that time, we challenge you to set up new reports in explorations, build audiences for your Google Ads, and if you are still feeling ambitious try out our Meta Conversions API for Facebook and Instagram Ad campaigns. [tip] Don't know where to start? Book a demo with our specialists [/tip] As always, a special thank you to our customers who make it possible for us to continue to dream, build, and be inspired by data!
The six-figure fix: How clean data fueled Flux Footwear's growth
SUMMARY As a company that values both data and creativity, Flux Footwear leveraged Littledata’s plug-and-play connections to Google Analytics (UA and GA4) and Facebook Ads to capture complete first-party data across the customer journey. Littledata’s automatic tracking solution not only saved them valuable time, but primed Flux for success with highly-targeted ads and in-depth customer insights as they scaled from launch to major DTC footwear brand. THE CHALLENGE Goal: Send complete Shopify data to Google Analytics (UA and GA4) and Facebook Ads The founders of Flux Footwear launched their Shopify store in July 2021, offering a minimalist shoe that works in harmony with the natural strength of bare feet. By embracing research on the positive effects of barefoot shoes and the value of sustainability, they created designs that feel just as good as they look. But after launching their Shopify store and installing Shopify’s native browser-side pixel, Flux’s team struggled with duplicate data, inaccurate attribution insights, and large data discrepancies between Shopify Analytics and Google Analytics. Unable to get an accurate understanding of their store’s performance, they needed to implement a data layer that tracks the entire customer journey across tools and platforms. The rollout of iOS14 made matters worse, inhibiting their Facebook Ad performance and limiting Flux’s reach to their target market. Their need for first-party data to maintain deep, accurate customer insights grew stronger than before. THE SOLUTION Fixing the data Within minutes of installing Littledata’s server-side tracking, accurate data was flowing seamlessly from Shopify to GA, capturing complete first-party data at every touchpoint and stitching together multiple sessions. In addition to connecting their Universal Analytics property, Flux started sending data in parallel to GA4. By building up historical data in GA4 now, Flux will be able to conduct year-on-year analysis to understand their business’s seasonality in years to come. Flux worked hand-in-hand with Littledata’s team of analytics experts, creating filters and views in GA to better interpret their data and build custom reports in GA4 based on their unique business goals. https://www.youtube.com/embed/plg4YWdJ97o Hear from Flux's co-founder, Benjamin Loschen on how Facebook Conversions API from Littledata improved their Meta Ad Campaigns. Integrating the tools Beyond the initial setup, Littledata made it easy for Flux to integrate their existing tech stack, see crucial insights in Google Analytics, and establish a single source of truth for customer data. With an accurate view of their Facebook Ad performance and marketing attribution, Flux is able to spend more on channels and campaigns that are converting at higher rates, and less on those that are falling short. Utilizing Littledata’s Facebook Conversions API integration, Flux built lookalike audiences based on their highest-spending customers, leading to a boost in both conversion rate and monthly revenue. RESULTS Flux Footwear cites Littledata’s seamless technology for helping them launch their brand with an accurate data layer. One of the most significant results, in their experience, is having “a team of people managing the data flow—a total no-brainer.” This helped to free up their most valuable resource—time—and allowed them to focus on their product. Since Flux relies predominantly on Facebook and Instagram ads to reach new customers, Littledata’s Facebook Conversions API integration plays a key role in Flux’s growth strategy. Seamlessly sending Shopify data to Facebook Ads and building powerful lookalike audiences for targeting and retargeting campaigns has fueled their recent growth—scaling their monthly revenue by 500% in under a year. They have also estimated over 30 hours of work were saved if they were to attempt to learn and set up tracking manually. With accurate data and a reinforced tech stack in place, Flux Footwear now has a complete picture of attribution, repeat orders, and conversions from customers and their affiliates.
Harnessing data insights to drive retention and growth with subscriptions
Recently, Ari Messer, Co-founder and CMO at Littledata, caught up with Awtomic—who provides shoppers and merchants with the best tools to manage subscription products and membership services easily. Brands that have subscription models at the core of their business know that in 2023 increasing their retention rate for new and existing users is key to their growth. Ari shared the importance of using data effectively in decision-making by understanding consumer behavior and attribution saying: “The marketing mix for every brand is a little different. To reach high-value customers you have to adjust marketing and not just aim for a big purchase at the beginning but for the right kinds of engaged customers. You have to use your data to build community.” Many brands struggle with consistent, trustworthy data which can lead to poor decisions and ineffective marketing. Littledata’s app helps merchants clean up and organize their data sources so that they can make informed decisions—saving hours of implementation time and data maintenance. Merchants' biggest problems with Google Analytics include inconsistent data, missing data, and double tracking. Littledata helps clean up these problems and provides consistent data by grabbing serverside and clientside data from their Shopify or BigCommerce store and sending it to destinations like Segment and Google Analytics (UA +GA4). The result is that merchants can confidently make decisions based on accurate data, including LTV and cohort analysis. This includes one-off or recurring orders which is something many brands struggle to sort out by doing analysis. Of course, brands are looking at data to increase their bottom line but big players in the space also are using data to drive creative campaigns for their target audience which in turn amplifies their brand’s community and often reaches higher value customers. Looking to stay on top of the Shopify and BigCommerce data scene? Join the thousands of brands who receive news and updates from Littledata, sign up for our newsletter.
Geologie drives 25% increase in retention with subscription data [Case Study]
Geologie is an award-winning DTC brand that has set a high bar for using only clean, safe, and clinically-proven ingredients in their skin, hair, and body care products. Don’t just take our word for it—they have over 6,000 five-star reviews! But an impressive product line and dedicated customer base were just the beginning. Sometimes you need to be inspired by data. Like many skincare brands online today, Geologie sells by subscription. With a large subscriber base, it was vital for them to find a solution that would send accurate, unified data from all of the tools they use to a central data destination. Littledata’s out-of-the-box solution gave them visibility to their recurring payments and the lifetime value (LTV) of their customers, directly in Google Analytics. The Challenge: Getting unified data out of siloed tools The team at Geologie needed key customer metrics to help grow their subscription business. Founded in 2018 to improve well-being through dermatologist-recommended products, Geologie offers personalized routines focused on their skin, hair, and body needs. This hyper-personalization is perfect for creating a subscription program. Still, they needed to track these customers’ recurring payments and ongoing LTV (adjusted for recurring orders, returns, subscription upgrades, and other changes). When Geologie’s Head of Growth and Head of Ecommerce banded teams together to look for a solution to this tracking issue, they realized it would take extensive work. A noteworthy pain point was the time and energy it would take for their development to learn Shopify’s API in detail, not to mention developing a complete tracking solution, implementation time, and deploying ongoing maintenance. [note]Download the full case study to see how Geologie unlocked data-driven growth [/note] Like many fast-moving DTC brands, their desire was for core metrics to be clean and accurate without the ongoing costs of maintenance. The rollout of Google Analytics 4 did not make things easier; the sunsetting of Universal Analytics created another roadblock! Geologie needed to set up GA4 to continue tracking and sending events to Google Analytics, and was hoping to find a way to track in parallel, sending complete data to both Universal Analytics (the old version of GA) and Google Analytics 4 (GA4) at once. The Solution: Setting up Littledata's Google Analytics and Recharge connections Geologie leveraged Littledata’s plug-and-play Recharge integration to capture recurring payments in Google Analytics and pull in additional user data from Shopify — unified data they did not have before. Stephen Racano, Geologie’s Head of Growth, was at the helm of this implementation. Racano says that Littledata was extremely easy to install, and the customer support provided from start to finish was exceptional. Since they were early to GA4 thanks to Littledata, Geologie will be able to conduct year-on-year analysis in the future. They can also start building custom free-form reports in Explorations using this data. This connection also allows them to warehouse and send data to BigQuery and track Cohort Performance in real time. Results: More subscribers, higher retention, and three years of over 150% growth Since implementing Littledata, Geologie has successfully grown its subscription business with three consecutive years of 150%+ growth without seeing an increase in customer acquisition cost. In addition, their data-driven strategy has simultaneously helped improve retention rates by 25% year-over-year. With accurate data flowing and correct data being sent from Shopify and Recharge subscriptions to Google Analytics, Geologie now has a complete picture of attribution, recurring orders, and LTV from customers. [subscribe] “I had always looked at Littledata as a temporary solution," said Racano. "But given the complexity of bringing the development of our analytics in-house compared to the pricing and high level of support of Littledata, that really wouldn't make sense”. Racano estimates that by implementing Littledata, they save over 50 hours per year in analytics implementation time. Sometimes automation is a good thing ;) About Littledata Littledata is the top ecommerce data platform for modern DTC brands, tracking the entire customer lifecycle, unifying touchpoints across tech stacks, and sending data to the most popular data destinations. Connect sales, marketing, and customer data for action and analysis. [tip]Are you tracking subscriptions correctly in Google Analytics? Learn how by downloading the complete DTC Guide to Subscription Analytics[/tip]
How To Use Server Side Tracking On Ecommerce Sites [Podcast]
Edward Upton, Founder & CEO at Littledata, was recently featured on the Ecommerce Coffee Break Podcast. Watch the interview above as he discusses how to use server-side tracking on ecommerce sites and the changes it has brought to the ecommerce world. In this episode you will learn: How to use server-side tracking on ecommerce sites What's the difference between first and third-party cookies The benefits of server-side tracking How to choose the right attribution model for your business Listen to the podcast or watch it on YouTube Still, have burning questions after tuning in? Explore our recently published white paper on First-Party Data, "A World Without Cookies" where our experts share about these new changes to data and tracking.
Fall 2022 Offsite: From virtual to venue in Barcelona, Spain
Littledata’s team is 100% remote, with hubs across London, New York, and Romania. We have plenty of video calls to keep our global team connected on a regular basis, but at our core we love to spend time working, planning, and learning together in person. And that is exactly what we did in Barcelona, Spain in early October. At these regular company offsites, we bring everybody together to share ideas and get to know each other. Meetings take a variety of forms. Sometimes they look organized, planned, and presented, and sometimes – personal favorite – they look like a cold pint by the pool soaking up the sun and getting “to the point” of things. Our teammates are based in different parts of the world with various backgrounds and skill sets that drive healthy debate and problem-solving. So, what was the aim of this offsite, you ask? Setting the stage for growth Setting the stage for what is next for Littledata and planning for the future success of the 2000+ brands that use Littledata with other top Shopify and BigCommerce connections like Google Analytics, Recharge, Segment, and Klayvio. Littledata has continued to develop its offerings, products, and resources to help DTC brands be inspired by data and grow their brands. This takes detailed ambition for how and what we will do—much of which comes from our in-person conversations. Making work fun In our downtime, you can find team members playing games around the hotel, grabbing a company-sponsored massage, exploring the local scenery, doing lite yoga, and more. The venue for each offsite is totally different, but the common thread is togetherness and enjoying the culture the teams have built. When asked Natalie Upton, Head People and Operations at Littledata, why we make this investment each year she said, "When we invest in in-person offsites, it pays off. We genuinely see our offsites being an excellent learning opportunity as well as bonding as a team and having fun. We have a very curious team, and in-person offsites help us to build confidence in our company's journey. Offsites at Littledata build the DNA of our culture and, in turn, help us to grow faster." Learn and share In the first half of the week, we held several 45-minute learning sessions conducted by team members from different departments. We call this the “Unconference,” inspired by the great times our team has had at MeasureCamp meetups around the world. The learning and discussion sessions covered specifics about our product and roadmap, new challenges on the horizon, sales and marketing, and insights to better understand the current industry happenings. Littledata has been fortunate to have team members who have both grown with the company and uprise of ecommerce analytics, as well as new joiners who bring fresh ideas to the table. Embracing an always-learning mentality has helped Littledata separate in the quality of the product and customer experience. This has not happened by accident but through the constant pursuit of excellence and education about the ecommerce industry. You might be visiting us for the first time so in a nutshell, Littledata is a top-rated Shopify app that provides accurate data for modern DTC brands—once you log in to your Shopify account it literally takes ten minutes to set up we start tracking and sending data to top destinations, like Google Analytics or Segment. This removes a huge barrier for brands to have proper attribution for data analysis and building their audiences—saving time and money. We geek out on the data. However, we are a creative bunch full of new ideas and willing to take on new challenges and long term bets. Working in technology, our team always has an eye on the changing landscape and what data or tactics can lead our customers down the road to success faster. An example of this was discovered on a call with one of our amazing customers, Flux Footwear, who went from zero to six figures using Littledata and Segment Twilio to launch their brand. Meeting in person to celebrate and learn from these success stories is crucial to our culture and motivates our teams for what is next. Post meetings, you will often see unplanned pods of team members reviewing code, looking at campaign outlines, or talking about any core projects — this is where we truly thrive as a team and working together. Sounds fun, right? We are always looking for the right people to join our team Littledata has an evolving need as we grow for problem solvers and solution finders. You might be thinking this sounds like a great place to work. It is! Whether or not you see an open position that fits your skillset, we’re always on the lookout for motivated team members to join us on this journey to be inspired by data. Want to be a part of a workplace that goes beyond the regular 9 to 5 and offers something more? Somewhere to grow professionally and personally, surrounded by teammates who make you feel at home wherever you are in the world? Check out our open positions and apply to become part of the special culture we’ve fostered at Littledata!
How completing your store’s data stack helps customers connect with your brand mission￼
Direct-to-consumer (DTC) brands continue to innovate worldwide, and we know that by 2023 both large and small DTC brands will bring in over $150 billion in the United States alone. While these brands bring value via their products, many today go the extra mile in their mission to support the environment, healthy lifestyles, or other social causes. Intelligent buyers want more out of brands than a good product—they want to find their tribe. But how does your tribe find you? Littledata has seen consumers unite behind brands like Grind, Rothy's, and Flux Footwear, bolstering support, sales, and awareness. What do these brands have in common? Besides offering high-quality products and an unmatched user experience, they are all purpose-driven brands who have taken a data-driven approach to audience building and ecommerce growth marketing. And to do that they have built a modern data stack. Step One: Finding the data In today’s increasingly crowded market, DTC brands need to find a way to set themselves apart from the rest. Appealing to consumers' ethos, values, and lifestyles is one of the most effective ways we’ve seen. [tip]Brands use first-party data, collected directly from their customers and websites to re-engage their ideal customers using Google Ads or Facebook Conversions API.[/tip] So how do DTC brands dial in on these values to help navigate company decisions? We believe all good business decisions are backed by a healthy dose of data discovery—understanding the ins and outs of how customers engage with your brand online and their key demographics. Finding a single source of truth for that intel is crucial for developing user personas and personalized content for your customer. One important source of truth is how consumers interact with a brand's ecommerce storefront, but it can seem overwhelming to try to get accurate data about what’s really going on with online shoppers. Our friends at Twilio Segment say it best, “Investing in data quality will improve trust in your data, reduce time spent navigating and validating data, and ultimately allow your business to grow faster.” Customer data from Shopify or BigCommerce stores can be reported directly in Google Analytics neatly and accurately. This brings to the surface marketing attribution, shopping behavior, checkout experiences, and how subscription customers engage with ecommerce stores. [tip]Littledata now offers a connection to Google Analytics 4 while running in parallel with Universal Analytics.[/tip] These metrics give way for technical leaders and ecommerce managers to make data-driven decisions that drive personalization. Shopify encourages merchants to drive more personalized emails using analytics. Reviewing how customers engage with your website, from what channel, and their demographics can help brands improve email campaign performance. Step Two: Data-driven personalization Personalization lets the customer know brand care, and when 308 billion emails are sent every day it's important to stand out with unique and targeted emails. [tip] First-party data is information collected directly from customers or website visitors. This could be on your website, in your app, or through channels such as email and text/SMS. Learn more in our new White Paper: A World Without Cookies [/tip] We’ve seen this first-hand at Littledata, and the issues have become even more urgent during the pandemic and the recent economic downturn. “For purpose-driven brands in particular, organic channels such as email and SMS marketing aren’t just optional – they’re the key to unlocking rapid growth with limited budgets and more brands competing for conscious consumers,” says Littledata co-founder and CMO Ari Messer. Littledata’s customers use apps like Klaviyo and Attentive for customer communications, and we help them get the data they need to turn those channels into personalization superstars. “For purpose-driven brands in particular, organic channels such as email and SMS marketing aren’t just optional – they’re key to unlocking rapid growth” Data for business growth is no longer something that needs to be overly complex or left only in the hands of data scientists. With both no-code and low-code solutions, most customers can access and implement the Littledata app in about 10 minutes. Littledata has meticulously developed a no-code tracking solution that brings you the most accurate and needed data (including custom dimensions for LTV) that your team can use to reach new heights and continue to make an impact. "We launched our shoe brand utilizing Littledata's integration and data layer. While they handled our ata we were able to focus on other parts of the business. We're a little over a year old and with the help of Littledata, we've gone from generating 6 figures of revenue in our first 2 quarters to doing 6 figures a month. They've been our central tool for linking Google Analytics, Facebook CAPI, and Shopify" —Flux Footwear, Co-Founder Benjamin Loschen Customers today are more educated and motivated by brands—how they buy influences the things they care about. Brands who understand these motivations and can pinpoint opportunities. They can connect behavioral data to marketing tactics and campaigns. Then when brands step back and look at customer LTV and AOV, they can see which customers are the most engaged and re-target them more granularly. Focusing on the product they are selling but also on the impact and mission they are contributing to by being a loyal customer of that brand.
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