Ecommerce Managers: Put BFCM customer data to workBlack Friday and Cyber Monday (BFCM) are not just about skyrocketing sales; byBlakeNovember 26, 2023
5 Health-Conscious DTC Brands to Watch This BFCM SeasonWelcome to the dawn of the most anticipated shopping season of the year—Black byJazNovember 23, 2023
5 Tips on Maximizing Your Loyalty ProgramThe ultimate goal of any ecommerce business is to make money and gain loyal byGuestNovember 13, 2023
Jaxxon Boosts Multi-Channel Ad Revenues Including Instagram by 75% with Data-Driven StrategiesSUMMARY Jaxxon, leading the charge in luxury men’s jewelry, boasts byBlakeNovember 2, 2023
Google AnalyticsGoogle Analytics 4ShopifyNovember 2, 2023 Marketing attribution for Shopify sales: 10 things to watch out forA number of Littledata customers have noticed a deterioration in the percent of byEdward
Google Tag Managermarketing attributionTaggingOctober 4, 2023 Don’t worry about iOS17 .. unless you use GTMiOS 17, released last month, includes two different privacy initiatives: Link byEdward
Data & AnalyticsFirst-Party DataLittledataShopifySeptember 27, 2023 The future is first-party data. Are you ready?Dear Reader, Online marketing as we know it was built on the back of cookies byEdward
First-Party DataGDPRGoogle Analytics 4LittledataShopifySeptember 25, 2023 Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of LittledataIn the modern world of business, data has become the new oil to fuel growth and byEdward
LittledataSeptember 21, 2023 Making it easier to build audiences in Twilio SegmentAt Littledata we were inspired by the Twilio Signals presentation in August, byEdward
First-Party DataLittledataShopifyAugust 14, 2023 How Shopify stores can take advantage of first-party dataThey say data is the new oil byEdward
Analytics SetupGoogle Analyticsmarketing attributionShopifyTaggingAugust 8, 2023 Why does shop_app appear in Google Analytics?If you have seen increase in sales from shop byEdward
Data StrategyEcommerceLittledataJune 28, 2023 The truth about cookies and attributionYou’ve probably heard that web cookies are dying byEdward
