How many websites use Google Analytics?
Google Analytics is clearly the number one web analytics tool globally. From a meta-analysis of different surveys, we estimate it is currently installed on over 50% of all websites or 80% of operational websites using any kind of analytics tracking. We looked at the following sources for this chart: Datanyze survey of Alexa top 1m sites (04/2014) BuiltWith survey of all websites (04/2014) MetricMail survey of Alexa top 1m sites Pingdom survey of Alexa top 10k sites (07/2012) W3Techs survey of their own sites (04/2014) LeadLedger survey of Fortune 500 sites (04/2014)
What's included in Analytics traffic sources?
The Channel report in Google Analytics (under 'Acquisition' section) splits out into 6 or more types of visit channel: Direct Where a visitor has: typed the URL into the address bar clicked on a link which is NOT in another web page (e.g. in a mobile app) visited a bookmarked link Organic Search All visits from search engines (i.e. Google, Bing, Yahoo) which were not an advertisement. You used to be able to filter out people searching for your brand (which are more like Direct visits), but now the search terms are not provided. Paid Search Visits from search engines where the visitor clicked on an advert. Referral Where a visitor has clicked on a link in another website (not your own domain), but not including search engines or social networks. Social Networks Specifically links from known social network websites (including Facebook, Twitter, LinkedIn etc) Email From links tagged as medium = 'email'. Your email software needs to be configured correctly to add this tag. Display Links tagged as 'display' or 'cpm'. FAQs Can I change the channel groupings? Yes, you can change this under Admin .. (Selected View).. Channel Grouping. But we recommend you don't do this for your default view, as you won't be able to compare the historical data.
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