3 ways to start using first-party data for ecommerce
First-party data is the buzzword floating all about the ecommerce world—and for good reason. As you probably know already, third-party cookies are soon to be no more. Add in the overhaul that iOS 14's tracking opt-out and other intelligent tracking prevention brought about, and getting accurate metrics on attribution and customer behavior looks a whole lot different to marketers than ever before. That's where first-party data collection comes to the rescue to save your campaign reporting. First-party data is data you collect directly from a user, and it's about to become the standard for data collection across the ecommerce landscape. To help you learn more about first-party data—and start using it yourself—we have three helpful posts covering different first-party data solutions and how they fit into your marketing strategy. 10 reasons to switch to server-side tracking for ecommerce analytics Server-side tracking is a method of collecting first-party data via a cloud-based server rather than by taking data directly from a website visitor's browser (known as client-side tracking). In addition to being a more secure way to process data, server-side tracking complies with new privacy regulations and is not disrupted by ad blockers. There are numerous benefits server-side provides, and we've got 10 of them for you to check out in this blog post. https://blog.littledata.io/2022/07/23/10-reasons-to-switch-to-server-side-tracking-for-ecommerce-analytics/ How to run dynamic Facebook ads with Facebook Conversions API While there are plenty of promotion methods available to ecommerce store owners today, PPC and social ads still reign supreme as the top option. From top DTC brands to small startup stores, ads are a great way to get your product in front of ideal buyers using personalized ads to convert leads into sales. Of course, ad blockers and tracking prevention has changed the way brands can leverage this tool. To help you learn how to keep personalized ads that return on spend, we have a guide on how to create dynamic Facebook ads using Facebook's Conversions API (CAPI). https://blog.littledata.io/2022/03/09/how-to-run-dynamic-facebook-ads-with-facebook-conversions-api/ How to build customer behavior reports in Google Analytics 4 Marketing methods aren't the only things that need changing in our new first-party data world. Reporting on your marketing efforts requires the same overhaul—and we can show you how to do it with the newest version of Google Analytics (GA). GA4 comes with tons of new custom reporting features and advanced capabilities previously only available to paid users. That includes the ability to use more custom dimensions to build detailed reports on customer behavior. One of the more helpful reports we recommend using is behavior reports. They allow you to see what customers are doing once they make it to your store, and what they do when they're at the checkout. Plus, setting these reports up in GA4 only takes a few minutes, as you'll see in our how-to video on creating shopping and checkout behavior reports. https://blog.littledata.io/2022/07/01/how-to-build-customer-behavior-reports-in-google-analytics-4/ [subscribe]
How to create source/medium reports in Google Analytics 4
When you're looking for ways to measure the effectiveness of your marketing campaigns, you need to be tracking your website's source/medium data. This stat is essential for getting an accurate measurement of marketing attribution—but with the changes to Google Analytics 4, it can be a tricky one to nail down reporting for. But don't worry—we've got you covered with a video walkthrough on exactly how to build this report as part of our GA4 courses series. We'll show you how to create source/medium reports in Google Analytics and provide some tips on how to use this data to improve your marketing efforts. How to build source/medium reports in GA4 As we've mentioned in past editions of our GA4 courses series—and you've no doubt seen if you have a GA4 property already set up—Google Analytics 4 takes a totally different approach to display your store's metrics than the old Universal Analytics. While things like customer behavior reports and sales performance reports rely on the new explorations feature to let users build custom reports, source medium reports don't need as much work. The out-of-the-box traffic acquisition report works as your base, and from there you'll add "source / medium" as a custom dimension to the report and remove the default dimensions. After that, all you need to do is save the report and you can view it in your GA4 library of reports. Check out the full video below to see step-by-step how to build the source/medium report yourself: [tip]Prefer to have an expert set your store up on GA4? Book a demo with one of our team members and they'll show you how to get GA4 reports up and running for your store in minutes.[/tip] How to use "source/medium" reports in GA4 When you're determining marketing attribution and calculating your ROI on marketing campaigns, the source/medium report comes in handy as a guide to your most effective traffic sources. Being able to pinpoint which sources send the most visits to your store allows you to focus more narrowly on winning campaigns, and by using UTM parameters in your marketing efforts you can determine the mediums that drive the highest traffic as well. Put it all together and you have a nice picture of which channels to focus on, which strategies in your promotion mix work best, and where you can cut costs and maximize ROI and return on ad spend. Dive deeper into GA4 Getting old Google Analytics reports to work in GA4 is one key piece of making the move to the new Analytics, but it's not the only thing you need to check off your list. We have plenty of resources to help you make sure you've covered everything you need to not only start using GA4, but make sure you keep historical data for your store and get the same reports you've always relied on. Jump into GA4 with Google Analytics Expert Krista Seiden How to start on the right foot with GA4 [Podcast] How to tell if you're ready to make the switch to GA4 Why you should switch to server-side tracking for ecommerce analytics How to build customer behavior reports in Google Analytics 4 How to create sales performance reports in Google Analytics 4
Littledata and Awtomic join forces to elevate subscription ecommerce management
Littledata is thrilled to announce our partnership with Awtomic, an innovative ecommerce subscription management platform, to help Shopify stores build delightful subscription products and bundles while getting complete data insights in Google Analytics. Founded in 2020 at the genesis of the modern subscription ecommerce boom, Awtomic seeks to help ecommerce brands build loyalty, increase customer lifetime value, and build sustainable businesses by leveraging the power of trustworthy subscriptions. Trusted by household names like Weight Watchers and backed by notable investors like Y combinator and Index Ventures, Awtomic has quickly become a popular choice for subscription management tools. Subscriptions are now a part of nearly every consumer's daily life, so subscription merchants need to provide a memorable experience while also making decisions based on accurate insights about their buyers. In our new world without third-party cookies, gaining those accurate insights to delight customers through personalization is a pressing challenge. Littledata and Awtomic's partnership means that merchants can leverage both tools to: Beat ad blockers using first-party data to preserve crucial insights into customer behavior and desires Convert more customers using flexible, personalized subscription plans unique to the merchant's offerings and goals Use automatic settings to manage inventory, shipping and dunning out of the box Connect Shopify to Google Analytics to eliminate data gaps and get a truly accurate picture of overall store health Offer product shuffles, bundles, and build-a-box subscriptions to customers that provide an elevated experience As the subscription economy continues to blossom both in size and revenue, increased competition and ever-evolving consumer demands mean that to win in the industry brands need to be able to stand out with their product offering and truly know their customers to tweak their product and stay ahead of the pack. With Awtomic and Littledata, subscription sellers have two indispensable tools in their belt to accomplish their goals, fuel growth, and claim their piece of the subscription ecommerce pie. Ready to take your subscription business to new heights? Learn more about using Littledata and Awtomic.
How to create sales performance reports in Google Analytics 4
Knowing your sales performance is a key piece of information when making decisions about many aspects of your ecommerce store. It's the best way to see everything from key high-level metrics like conversion rate, average order value, and total revenue to more detailed sales reports for different items and sales over a period of time. As you might already know, Google Analytics 4 comes equipped with a whole different layout than what we've gotten used to in Universal Analytics. But that doesn't mean you can't build the same sales reports you need to get vital revenue stats about your business. In this edition of our Google Analytics 4 courses series, we'll show you step-by-step how to build sales performance reports in GA4. [note]This is the latest in a series of how-to videos we've shared on creating reports in Google analytics 4. You can view the whole playlist on our YouTube channel.[/note] How to build the sales performance report in GA4 As we mentioned in our GA4 how to course on building customer behavior reports in GA4, the new version of GA relies on a feature called "explorations." This is going to be your hub for many reports in GA4, as the tool has shifted from pre-built reports to allowing users to customize what they're looking for and build reports from the ground up. When it comes to sales performance reports, you'll be adding actions that customers have taken specifically to craft the full report. The video below provides a quick walkthrough on each step you need to follow to add every parameter and event into your sales performance report. [tip]Want help from an expert as you get used to the new GA? Book a demo with one of our team members and they'll show you how to get GA4 reports up and running for your store in minutes.[/tip] Learn more about GA4 The sales performance report is just one of the many helpful reports you can build in GA4. check out our full GA4 courses series on YouTube to see the others, or follow the helpful links below to prep for GA4 and make sure you're ready for the new era of Google Analytics. How to build customer behavior reports in Google Analytics 4 Lunch with Littledata: Jumping into GA4 with Google Analytics Expert Krista Seiden The rise of Google Analytics 4 and sunsetting of Universal Analytics How to start off on the right foot with GA4 [Podcast] 10 reasons to move to GA4 for ecommerce analytics Google Analytics 4: Ready to make the switch?
Is Shopify Analytics accurate?
Shopify Analytics is most Shopify store owners' first experience collecting essential data about their store. That makes sense—it's free out of the box and tracks high-level metrics like adds-to-cart, orders, and pageviews. As you dig a bit deeper, though, you'll notice that Shopify's Analytics tool is more limited than other options, plus it's got a bit of an accuracy problem. In fact, an independent analysis found Shopify Analytics tracking misses 12 out of every 100 orders. How valuable are metrics on orders, marketing attribution, and even revenue if you're not getting the full picture? If Shopify Analytics isn't accurate, what's the solution? Fixing the analytics setup on your Shopify store starts with first pinpointing where your current setup is lacking. Why is data missing? What can you do to fill in the gaps? Maybe most important of all—how easy is it to set up a better analytics system? To help you answer these questions and more, we have a full guide on Shopify Analytics vs. Google Analytics (GA). As the most used analytics solution worldwide, GA fits not only as a baseline to compare Shopify Analytics against but as a truly accurate replacement as well. This free guide explores: The main reasons why transactions go missing in Shopify vs. GA How a data mismatch affects your bottom line A comparison of different tracking methods What you can do to fix Shopify analytics Get the full ebook>>> Is Google Analytics accurate? GA's capabilities for custom analytics reporting, in-depth analysis, and overall accuracy are, in our opinion, unmatched. After all, there's a reason it's number one. But as we move away from third-party cookies and into a first-party data world, some of these metrics can be inaccurate in your final reports. We've gone over six of the most common GA accuracy issues users face and how to fix them, but in the end, getting full accuracy in GA comes down to setting things up correctly. To make sure you start things off right, verify your correct setup with our walkthrough on setting up Google Analytics on your Shopify store. which covers what to look out for after you've set up GA as well. If you want help from a pro, we've got you covered there too. Just book a demo with one of our analytics experts and they'll get your store up and running with accurate analytics in minutes. [note]The newest version of Google Analytics—GA4—is fast approaching. When you sign up for Littledata, you'll be able to track your data using both the old and new versions of GA, so you can rely on accurate data now and in the future.[/note]
How to build customer behavior reports in Google Analytics 4
Of all the changes Google is rolling out in Google Analytics 4, one that's getting extra attention is the change to behavior reports. Those used to the old Universal Analytics dashboard might be a bit lost at first looking at the new "explorations-driven" setup in GA4 and panic. Can you still get the same behavior reports in GA4 that you came to know and love in Universal Aanalytics? Yes, you can! You'll have to do a little manual report building first to see it though. To help you hit each step in the report-building process and get those vital customer shopping and checkout behavior reports up and running in GA4, we put together two detailed how-to videos that will walk you through the process step by step. [tip]Need help making the switch to GA4? Hear an expert's take on how to make the switch.[/tip] How to see customer shopping behavior reports in GA4 The shopping behavior report is the snapshot of your customers' activity as they browse your store. It's a crucial report not only for seeing where customers drop off and what product pages perform best but also for answering detailed questions about customer behavior from different referral channels. In the past, this report required the implementation of Google's Enhanced Ecommerce reporting, which adds features on top of standard ecommerce reporting like adds to cart, checkout initiation, and purchase completion. In GA4, everything you need to build the report comes automatically included out of the box. Building the shopping behavior report in GA4 leverages the new events feature, so once you've manually added the right parameters your report will be up and running! Follow the video below for a step-by-step walkthrough of the report building process: How to see customer checkout behavior reports in GA4 The checkout behavior report in GA4, like the shopping behavior report, requires building through a series of events added into an exploration report. You'll set up this report as a funnel, which will allow you to see each step where a customer might drop off before purchase. The checkout behavior report is perhaps the strongest tool you have in identifying cart abandonment and making the right decisions to minimize drop offs before purchase completion. Follow the video below to create the report in minutes for GA4: Get more on GA4 Building customer behavior reports is a key piece in your overall strategy for moving to GA4, but it's only part of the puzzle. We've got everything you need to demystify this new analytics platform, ensure you're prepared to make the move, and get the most out of GA4 from day one. Check out these helpful resources for more of everything you need to know about GA4: Lunch with Littledata: Jumping into GA4 with Google Analytics Expert Krista Seiden The rise of Google Analytics 4 and sunsetting of Universal Analytics How to start off on the right foot with GA4 [Podcast] 10 reasons to move to GA4 for ecommerce analytics Google Analytics 4: Ready to make the switch? [subscribe]
How to start off on the right foot with GA4 [Podcast]
In case by some chance you still haven't heard the news—the era of Google Analytics 4 is coming fast. In fact, July 1, 2022 will mark the start of the one-year countdown to the end of Universal Analytics—and brands need to be ready to make the switch. There's a lot of information floating around about GA4 right now, some good, some not so good, and some that just might leave you more confused than when you started looking into GA4 in the first place. But fear not, we've been tracking the growth and changes of GA4 since its early days, and our CEO Edward Upton knows more than most about what the newly revamped GA will offer. [caption id="" align="aligncenter" width="700"] Source: Google[/caption] How to get ready for GA4 Edward joined the Measeurelab podcast to shed light on what users can expect from GA4, some pros and cons of the new setup, and the best way to prepare your business to make the GA4 jump. Measurelab hosts Dan and Dara threw plenty of great questions to Ed, and his answers will help you get started on the right foot with Google's newest analytics offering. Listen to the full episode below to hear about: What GA4's measurement protocol looks like The nuances that come with moving from UA to GA4 The most exciting features newly available in GA4 #41 Littledata’s GA4 journey (with Edward Upton) Want more on GA4? We got you Make sure you're really ready to take GA4 by the reins with the GA4 guides we have for you below: Lunch with Littledata: Jumping into GA4 with Google Analytics Expert Krista Seiden 10 reasons to move to GA4 for ecommerce analytics The rise of Google Analytics 4 and sunsetting of Universal Analytics Google Analytics 4: Ready to make the switch? [subscribe]
3 resources to set your BigCommerce store up for success
If you're running a BigCommerce store, you know that data is key to making decisions that will drive revenue. But we can all use a little help sometimes when it comes to analyzing our data setup to ensure we're getting truly accurate insights. To help you make the most of your data, we're sharing three resources that can help set your store up for success. BigCommerce Analytics: The key metrics you need to grow When we're talking about data-driven decision-making, of course we need to start with the right metrics. CAC, ROAS, LTV—the acronyms are endless. But which metrics are actually valuable for you to know and which are just noise? We broke down five key metrics you need to be paying attention to in order to fuel your BigCommerce store's growth so you can stay focused on the numbers that move the needle. https://blog.littledata.io/2021/11/05/bigcommerce-analytics-key-metrics-you-need-to-grow/ [tip]Running campaigns on Facebook? Capture data on every step in the customer journey using the first-party-data-powered Facebook Conversions API, now live in public beta from Littledata![/tip] Do you need to process customer data in-house to be truly data secure? Data security is right alongside data accuracy in terms of importance in your overall setup. Many stores these days, when faced with the many data security options available, are weighing the cost of outsourcing vs. handling everything in-house. The right solution depends on a number of different factors about your store, your team, and your long-term growth goals. To help you choose, our CEO Edward Upton breaks down the different paths you can walk and lends his advice on which way to go. https://blog.littledata.io/2022/06/01/processing-customer-data-in-house-data-security/ A plug-and-play solution to get you accurate BigCommerce subscription analytics Subscription sellers know that gathering metrics on recurring purchases is a different ballgame than one-off sellers. And, as with any unique game, subscription selling also demands a unique set of tools. To help you get granular data about online subscription orders, marketing channels, and subscriber behavior, we launched a simple solution—the Littledata and ReCharge BigCommerce integration. Adding this powerful tool to your tech stack lets you: Track browsing behavior Track shopping cart events, orders, recurring orders, and refunds Improve marketing attribution Differentiate one-off orders, first-time subscriptions, and recurring orders in Google Analytics Read the full post to learn how you can set this integration up on your store today. https://blog.littledata.io/2021/12/21/new-recharge-integration-for-bigcommerce-stores/ [tip]Think you can work with Littledata to help BigCommerce merchants get the most from their metrics? Join the Littledata partner program today.[/tip]
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