Littledata and Awtomic join forces to elevate subscription ecommerce management

Littledata is thrilled to announce our partnership with Awtomic, an innovative ecommerce subscription management platform, to help Shopify stores build delightful subscription products and bundles while getting complete data insights in Google Analytics. Founded in 2020 at the genesis of the modern subscription ecommerce boom, Awtomic seeks to help ecommerce brands build loyalty, increase customer lifetime value, and build sustainable businesses by leveraging the power of trustworthy subscriptions. Trusted by household names like Weight Watchers and backed by notable investors like Y combinator and Index Ventures, Awtomic has quickly become a popular choice for subscription management tools. Subscriptions are now a part of nearly every consumer's daily life, so subscription merchants need to provide a memorable experience while also making decisions based on accurate insights about their buyers. In our new world without third-party cookies, gaining those accurate insights to delight customers through personalization is a pressing challenge. Littledata and Awtomic's partnership means that merchants can leverage both tools to: Beat ad blockers using first-party data to preserve crucial insights into customer behavior and desires Convert more customers using flexible, personalized subscription plans unique to the merchant's offerings and goals Use automatic settings to manage inventory, shipping and dunning out of the box Connect Shopify to Google Analytics to eliminate data gaps and get a truly accurate picture of overall store health Offer product shuffles, bundles, and build-a-box subscriptions to customers that provide an elevated experience As the subscription economy continues to blossom both in size and revenue, increased competition and ever-evolving consumer demands mean that to win in the industry brands need to be able to stand out with their product offering and truly know their customers to tweak their product and stay ahead of the pack.   With Awtomic and Littledata, subscription sellers have two indispensable tools in their belt to accomplish their goals, fuel growth, and claim their piece of the subscription ecommerce pie.   Ready to take your subscription business to new heights? Learn more about using Littledata and Awtomic.

by Greg
2022-07-25

How to create sales performance reports in Google Analytics 4

Knowing your sales performance is a key piece of information when making decisions about many aspects of your ecommerce store. It's the best way to see everything from key high-level metrics like conversion rate, average order value, and total revenue to more detailed sales reports for different items and sales over a period of time. As you might already know, Google Analytics 4 comes equipped with a whole different layout than what we've gotten used to in Universal Analytics. But that doesn't mean you can't build the same sales reports you need to get vital revenue stats about your business. In this edition of our Google Analytics 4 courses series, we'll show you step-by-step how to build sales performance reports in GA4. [note]This is the latest in a series of how-to videos we've shared on creating reports in Google analytics 4. You can view the whole playlist on our YouTube channel.[/note] How to build the sales performance report in GA4 As we mentioned in our GA4 how to course on building customer behavior reports in GA4, the new version of GA relies on a feature called "explorations." This is going to be your hub for many reports in GA4, as the tool has shifted from pre-built reports to allowing users to customize what they're looking for and build reports from the ground up. When it comes to sales performance reports, you'll be adding actions that customers have taken specifically to craft the full report. The video below provides a quick walkthrough on each step you need to follow to add every parameter and event into your sales performance report. [tip]Want help from an expert as you get used to the new GA? Book a demo with one of our team members and they'll show you how to get GA4 reports up and running for your store in minutes.[/tip] Learn more about GA4 The sales performance report is just one of the many helpful reports you can build in GA4. check out our full GA4 courses series on YouTube to see the others, or follow the helpful links below to prep for GA4 and make sure you're ready for the new era of Google Analytics. How to build customer behavior reports in Google Analytics 4 Lunch with Littledata: Jumping into GA4 with Google Analytics Expert Krista Seiden The rise of Google Analytics 4 and sunsetting of Universal Analytics How to start off on the right foot with GA4 [Podcast] 10 reasons to move to GA4 for ecommerce analytics Google Analytics 4: Ready to make the switch?

by Greg
2022-07-16

Is Shopify Analytics accurate?

Shopify Analytics is most Shopify store owners' first experience collecting essential data about their store. That makes sense—it's free out of the box and tracks high-level metrics like adds-to-cart, orders, and pageviews. As you dig a bit deeper, though, you'll notice that Shopify's Analytics tool is more limited than other options, plus it's got a bit of an accuracy problem. In fact, an independent analysis found Shopify Analytics tracking misses 12 out of every 100 orders. How valuable are metrics on orders, marketing attribution, and even revenue if you're not getting the full picture? If Shopify Analytics isn't accurate, what's the solution? Fixing the analytics setup on your Shopify store starts with first pinpointing where your current setup is lacking. Why is data missing? What can you do to fill in the gaps? Maybe most important of all—how easy is it to set up a better analytics system? To help you answer these questions and more, we have a full guide on Shopify Analytics vs. Google Analytics (GA). As the most used analytics solution worldwide, GA fits not only as a baseline to compare Shopify Analytics against but as a truly accurate replacement as well. This free guide explores: The main reasons why transactions go missing in Shopify vs. GA How a data mismatch affects your bottom line A comparison of different tracking methods What you can do to fix Shopify analytics Get the full ebook>>> Is Google Analytics accurate? GA's capabilities for custom analytics reporting, in-depth analysis, and overall accuracy are, in our opinion, unmatched. After all, there's a reason it's number one. But as we move away from third-party cookies and into a first-party data world, some of these metrics can be inaccurate in your final reports. We've gone over six of the most common GA accuracy issues users face and how to fix them, but in the end, getting full accuracy in GA comes down to setting things up correctly. To make sure you start things off right, verify your correct setup with our walkthrough on setting up Google Analytics on your Shopify store. which covers what to look out for after you've set up GA as well. If you want help from a pro, we've got you covered there too. Just book a demo with one of our analytics experts and they'll get your store up and running with accurate analytics in minutes. [note]The newest version of Google Analytics—GA4—is fast approaching. When you sign up for Littledata, you'll be able to track your data using both the old and new versions of GA, so you can rely on accurate data now and in the future.[/note]

by Greg
2022-07-07

How to build customer behavior reports in Google Analytics 4

Of all the changes Google is rolling out in Google Analytics 4, one that's getting extra attention is the change to behavior reports. Those used to the old Universal Analytics dashboard might be a bit lost at first looking at the new "explorations-driven" setup in GA4 and panic. Can you still get the same behavior reports in GA4 that you came to know and love in Universal Aanalytics? Yes, you can! You'll have to do a little manual report building first to see it though. To help you hit each step in the report-building process and get those vital customer shopping and checkout behavior reports up and running in GA4, we put together two detailed how-to videos that will walk you through the process step by step. [tip]Need help making the switch to GA4? Hear an expert's take on how to make the switch.[/tip] How to see customer shopping behavior reports in GA4 The shopping behavior report is the snapshot of your customers' activity as they browse your store. It's a crucial report not only for seeing where customers drop off and what product pages perform best but also for answering detailed questions about customer behavior from different referral channels. In the past, this report required the implementation of Google's Enhanced Ecommerce reporting, which adds features on top of standard ecommerce reporting like adds to cart, checkout initiation, and purchase completion. In GA4, everything you need to build the report comes automatically included out of the box. Building the shopping behavior report in GA4 leverages the new events feature, so once you've manually added the right parameters your report will be up and running! Follow the video below for a step-by-step walkthrough of the report building process: How to see customer checkout behavior reports in GA4 The checkout behavior report in GA4, like the shopping behavior report, requires building through a series of events added into an exploration report. You'll set up this report as a funnel, which will allow you to see each step where a customer might drop off before purchase. The checkout behavior report is perhaps the strongest tool you have in identifying cart abandonment and making the right decisions to minimize drop offs before purchase completion. Follow the video below to create the report in minutes for GA4: Get more on GA4 Building customer behavior reports is a key piece in your overall strategy for moving to GA4, but it's only part of the puzzle. We've got everything you need to demystify this new analytics platform, ensure you're prepared to make the move, and get the most out of GA4 from day one. Check out these helpful resources for more of everything you need to know about GA4: Lunch with Littledata: Jumping into GA4 with Google Analytics Expert Krista Seiden The rise of Google Analytics 4 and sunsetting of Universal Analytics How to start off on the right foot with GA4 [Podcast] 10 reasons to move to GA4 for ecommerce analytics Google Analytics 4: Ready to make the switch? [subscribe]

by Greg
2022-07-01

How to start off on the right foot with GA4 [Podcast]

In case by some chance you still haven't heard the news—the era of Google Analytics 4 is coming fast. In fact, July 1, 2022 will mark the start of the one-year countdown to the end of Universal Analytics—and brands need to be ready to make the switch. There's a lot of information floating around about GA4 right now, some good, some not so good, and some that just might leave you more confused than when you started looking into GA4 in the first place. But fear not, we've been tracking the growth and changes of GA4 since its early days, and our CEO Edward Upton knows more than most about what the newly revamped GA will offer. [caption id="" align="aligncenter" width="700"] Source: Google[/caption] How to get ready for GA4 Edward joined the Measeurelab podcast to shed light on what users can expect from GA4, some pros and cons of the new setup, and the best way to prepare your business to make the GA4 jump. Measurelab hosts Dan and Dara threw plenty of great questions to Ed, and his answers will help you get started on the right foot with Google's newest analytics offering. Listen to the full episode below to hear about: What GA4's measurement protocol looks like The nuances that come with moving from UA to GA4 The most exciting features newly available in GA4 #41 Littledata’s GA4 journey (with Edward Upton) Want more on GA4? We got you Make sure you're really ready to take GA4 by the reins with the GA4 guides we have for you below: Lunch with Littledata: Jumping into GA4 with Google Analytics Expert Krista Seiden 10 reasons to move to GA4 for ecommerce analytics The rise of Google Analytics 4 and sunsetting of Universal Analytics Google Analytics 4: Ready to make the switch? [subscribe]

by Greg
2022-06-30

3 resources to set your BigCommerce store up for success

If you're running a BigCommerce store, you know that data is key to making decisions that will drive revenue. But we can all use a little help sometimes when it comes to analyzing our data setup to ensure we're getting truly accurate insights. To help you make the most of your data, we're sharing three resources that can help set your store up for success. BigCommerce Analytics: The key metrics you need to grow When we're talking about data-driven decision-making, of course we need to start with the right metrics. CAC, ROAS, LTV—the acronyms are endless. But which metrics are actually valuable for you to know and which are just noise? We broke down five key metrics you need to be paying attention to in order to fuel your BigCommerce store's growth so you can stay focused on the numbers that move the needle. https://blog.littledata.io/2021/11/05/bigcommerce-analytics-key-metrics-you-need-to-grow/ [tip]Running campaigns on Facebook? Capture data on every step in the customer journey using the first-party-data-powered Facebook Conversions API, now live in public beta from Littledata![/tip] Do you need to process customer data in-house to be truly data secure? Data security is right alongside data accuracy in terms of importance in your overall setup. Many stores these days, when faced with the many data security options available, are weighing the cost of outsourcing vs. handling everything in-house. The right solution depends on a number of different factors about your store, your team, and your long-term growth goals. To help you choose, our CEO Edward Upton breaks down the different paths you can walk and lends his advice on which way to go. https://blog.littledata.io/2022/06/01/processing-customer-data-in-house-data-security/ A plug-and-play solution to get you accurate BigCommerce subscription analytics Subscription sellers know that gathering metrics on recurring purchases is a different ballgame than one-off sellers. And, as with any unique game, subscription selling also demands a unique set of tools. To help you get granular data about online subscription orders, marketing channels, and subscriber behavior, we launched a simple solution—the Littledata and ReCharge BigCommerce integration. Adding this powerful tool to your tech stack lets you: Track browsing behavior Track shopping cart events, orders, recurring orders, and refunds Improve marketing attribution Differentiate one-off orders, first-time subscriptions, and recurring orders in Google Analytics Read the full post to learn how you can set this integration up on your store today. https://blog.littledata.io/2021/12/21/new-recharge-integration-for-bigcommerce-stores/ [tip]Think you can work with Littledata to help BigCommerce merchants get the most from their metrics? Join the Littledata partner program today.[/tip]

by Greg
2022-06-10

3 ways to better your subscription sales

Subscription selling has taken over the collective focus of ecommerce selling in the past couple of years. Yes, the pandemic accelerated our newfound obsession with getting products delivered regularly right to our doors. But, in truth, this boom had been brewing long before now. Whether you're brand new to the subscription ecommerce business or a veteran looking for ways to get a new edge, we have three blog posts to help you better your subscription sales. Tracking Subscriptions in Shopify Checkout: Everything You Need to Know Ah, the mighty checkout. It's where the most important part of the shopping experience happens—and where you as a store owner get rewarded for all your hard work. A lot goes into creating the best checkout experience, especially if you're selling by subscription. The best way to ensure you're getting the most out of your checkout is data-driven decision-making. So to help you out, we broke down the most common questions merchants have about tracking subscriptions in the checkout. The post has everything you need to know, including: Why Shopify moved to a unified checkout The state of subscription ecommerce Customer Lifetime Value (LTV) in the subscription industry Tracking subscriptions in the Shopify checkout Subscription apps supported by Littledata https://blog.littledata.io/2021/09/02/tracking-subscriptions-in-shopify-checkout/ How to take a "Smartrr" approach to subscriptions The subscription ecommerce industry's growth is nothing short of staggering. With sales on pace to hit $246 billion in worth by 2025, it's no wonder there are so many merchants entering the arena. Before you can grab your slice of the subscription ecommerce pie, you need to follow the right strategies to build a dependable customer base and get the recurring revenue flowing. To get you started on the right foot, we called up our friend, Smartrr Founder and CEO Gabriella Yitzhaek Tegen. She's seen it all when it comes to subscription businesses of many sizes. In our Lunch with Littledata interview, she broke down how merchants can best retain customers, what the future of subscriptions holds, and how to leverage data to become a subscription-selling superstar. https://blog.littledata.io/2022/03/21/lunch-with-littledata-smartrr/ How to win with subscription selling on BigCommerce Customer retention is key to the success of any ecommerce merchant. For subscription sellers relying on recurring revenue, however, it’s essential. If you're using BigCommerce as your ecommerce platform, we have just the guide you need to drive strong recurring revenue and win repeat business. It starts with having the right sales tools in your tech stack—so to walk you through the setup you need, our friends at ReCharge put together a post on how to win big with subscription selling on BigCommerce. https://blog.littledata.io/2022/02/11/how-to-win-with-subscription-selling-on-bigcommerce/ [tip]Looking to do an audit of your tech stack to optimize for subscription selling? Chat with one of our analytics experts to see where you can improve your setup[/tip]

by Greg
2022-06-03

How to get the most out of your Google Analytics setup

There are seemingly countless analytics solutions on the market today for ecommerce merchants to choose from. None, however, have overtaken the undisputed leader in the data world—Google Analytics. In order to get the most out of GA, though, you have to know a thing or two about what capabilities the tool affords you. As you may have noticed if you've read our content before, we're big fans of GA here at Littledata. Our team of experts help clients get accurate, reliable data through the platform every day. To help you decide where to begin optimizing your GA setup and improve the reporting you're capable of, here are three blog posts answering questions we recommend you ask yourself about GA. Is now the time to move to Google Aanalytics 4 (GA4)? YES! Google has already announced they are sunsetting Universal Analytics (UA), a.k.a the old version of GA, for good on July 1, 2023. If you're just starting a GA property now, GA4 is the way to go. But the coming deprecation of UA isn't the only reason to embrace GA4—far from it. We have 10 reasons you should make the switch now and the benefits GA4's new features offer from an analytics expert's perspective. https://blog.littledata.io/2021/02/04/10-reasons-to-move-to-ga4-for-ecommerce-analytics/ [note]Littledata's GA4 connection gives you complete and accurate data in your GA4 property in just one click. Find out how to set it up on your store.[/note] Should I use GA to track my email campaigns? Email campaigns are a frequently used promotional tool for ecommerce merchants. The name to know when it comes to ecommerce email is Klaviyo, as it's one of the most popular marketing platforms in the entire industry. The best way to optimize your email campaigns for success is of course to track their performance. Google Analytics is not only a dynamic solution for this but an easy one to set up too. In this article, Littledata CEO Edward Upton walks you through how to get your email campaign reporting up and running in GA so you can get the most from your campaigns using data-driven decision-making. https://blog.littledata.io/2020/11/25/how-to-track-klaviyo-flows-and-email-campaigns-in-google-analytics/ Should I get a Google Analytics expert to help with my Shopify data? Google Analytics is the leader in analytics reporting, so of course, that means it's easy to use—right? In most cases, if you've armed yourself with a bit of data knowledge, this is true. However, if you're looking to really unlock the full capabilities of the platform, you need more than just the standard level of GA know-how. While gaining that knowledge is a great learning experience, it also takes a lot of hours—time that busy business owners and marketing teams don't always have. If you want to go beyond the basic revenue/transaction checks and ad campaign monitoring to unlock deeper insights into your customers' behavior, a GA expert could be just the right solution. We have a full article explaining everything a GA expert can help you gain access to in your reporting so you can see if it's the right next step up for your analytics setup. https://blog.littledata.io/2020/02/25/do-you-need-a-google-analytics-expert-to-help-with-your-shopify-data/ [subscribe]

by Greg
2022-05-13

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment