How to make data-driven decisions for Shopify plus stores [ebook]

As your ecommerce store grows and your revenues increase, knowing where to spend and how to scale your customer base becomes crucial. Getting the biggest decisions right — from choosing marketing channels to determining your most valuable customers — comes down to how accurate and reliable your data is. Of course, you're more than likely already using some kind of reporting tool to analyze your buyers' behavior and make improvements to your store. But Shopify's own reporting tools can be inaccurate, with orders going missing and attribution data lacking the clarity you need to plot a profitable path forward for your store. More importantly, if you're not tapping into the power of the wide array of data tools available to you as a Shopify store, you're leaving money on the table. To get a complete picture of your sales and marketing data and capture actionable metrics from each customer touch point, your store can rely on adding smart connections with the help of Littledata. Through a combination of server-side tracking and tools that analyze shopping behavior and offer multi-channel marketing attribution, Littledata's smart connections show you the full picture of your shoppers' behavior. No matter if you're using a headless setup, offer subscriptions, or focus entirely on Facebook and Google ads, the connections shared in this guide will give you truly accurate data to inform the most important decisions you make for your store. Free ebook on accelerating Shopify store growth by leveraging 100% accurate data Adding proven integrations to your data stack, channeled through the 100% accurate tracking Littledata provides, can be the key to unlocking sales and exponential growth for your store. In the free Shopify smart connection guide, we'll show you how to: Optimize your Shopify product pages Track major ecommerce events on your store (adds to cart, checkouts, etc.) Calculate accurate marketing attribution Segment your orders by marketing channel You'll also learn how to compare your store against industry benchmarks that will help you set realistic targets for growth. The tools in this ebook are used by successful DTC Shopify businesses worldwide, and can help you accelerate your store's growth just as they have. Download the free ebook>>>

by Greg
2021-12-03

Maximize your Black Friday Cyber Monday ROI using a scalable data pipeline

Black Friday Cyber Monday is like the Super Bowl for ecommerce stores. It’s that one critical event where you need to perform your best, and often it can feel like your entire year depends on making the day a success. Of course, we know the sheer magnitude of shopping activity is what makes it so important. The NRF estimates that 158.3 million shoppers will be looking for Black Friday deals this year (over 66 million more people than watched the actual 2020 Super Bowl, funny enough.) It’s easy to get so lost on prepping and promotions for this monumental day that you miss the most important part of the whole event — gathering crucial sales data that will help you drive revenue all year long. Getting the most out of the data you collect from shoppers on Black Friday comes down to building a robust data pipeline for your store. After all, you need the right game plan if you’re going to take home the biggest trophy of the year. More importantly, though, you need to be able to stick to that winning formula if you want repeat success. We know a thing or two about building robust data pipelines ourselves. In this article, we’ll show you how you can beef up your data stack to get 100% accurate, infinitely useful metrics and turn your Black Friday strategy from a one-day win into a years-long triumph. Why data matters most for Black Friday Cyber Monday success As the saying goes, “give someone a fish and you feed them for a day, but teach them to fish and you feed them for a lifetime.” That same principle is the basis for why data you collect from BFCM campaigns about valuable shoppers is the true prize. There are a few reasons why this is true. Competition As you no doubt are aware, your store will not be the only show in town for Black Friday shoppers. The high level of competition means you need to focus on finding promotions, pricing strategies, and product offerings that drive ROI. The best foundation for making these decisions is a detailed analysis of your customers’ buying habits and behavior when visiting your ecommerce store. You might pinpoint which groups out of all your BFCM shoppers have the highest customer lifetime value (LTV) or the ones with the lowest customer acquisition cost (CAC). If you’re changing prices with competitors in mind, track how many adds-to-cart certain products get and correlate that with buying behavior when the same product is not discounted. Use data to make decisions all year If a customer has engaged with your store and is familiar with your brand, the likelihood they will purchase from you again is much higher. Even better, they’ll come to you with a lower CAC and have a higher conversion rate than other visitors. Every piece of information you collect about customer behavior on your store will help inform not only your future marketing, but the audience you should target. Track cart abandonment rate to see who in your shopping audience is there to browse and use conversion rate to see which shoppers are most engaged and willing to buy. Once you know who your ideal shoppers are, you can build data-driven retargeting campaigns on Facebook, Google, and Twitter Ads that will give you the highest ROI. Black Friday discounting increases next season’s purchasing Back in 2016, we aggregated data from 143 retailers who participated most in that year’s Black Friday, versus 143 retailers who didn’t. What we found was that in the first 23 days of November 2017 – before the next Black Friday rolled around – stores that pushed discounts in 2016 had a median year-on-year increase in sales of 13%. The stores that didn’t participate only had 1% growth. The conclusion that sticks out from the data is that your promotion methods for this year’s Black Friday event will have effects, and seemingly positive ones, through the year that follows. If you don’t have a strong data pipeline in place to assess, segment, and target that higher-purchasing audience you’ve gained, you’ll lose out on the chance to continue growing your sales and keep the momentum from this Black Friday rolling for years to come. How to build a scalable and robust data pipeline Now that we’ve hopefully made it clear why you should focus on building a robust data pipeline to maximize your BFCM returns, let’s dive into how you can actually do it. Follow the right benchmarks When you start any kind of promotion, you should have a good goal in mind. Setting attainable targets that push store growth is key, and you definitely should not choose your goal metrics without a specific reason or pick unrealistic targets. A better strategy when setting goals for your store is to benchmark them against other ecommerce sites. We’ve surveyed thousands of ecommerce stores and gathered industry benchmarks that show the average for many of the most important ecommerce data points. Knowing how your store stacks up against the competition not only lets you plot a path toward growth, but also opens your view to areas where you’re exceeding and others where you need to focus. That will allow you to narrow your focus to a few key areas, saving you time and money. [tip]Get benchmarks tailored to your ecommerce store when you sign up for Littledata’s 30-day free trial.[/tip] Check your current data pipeline for holes You’re most likely already using some kind of data reporting tool to check the health of your ecommerce store, even if it’s something as simple as Shopify Analytics or Google Analytics. But, as we mentioned earlier, you need to have the right game plan to win an event as big as BFCM, and that comes from using the right tools. First, you need to make sure you’re actually getting the right metrics in your reporting tool, not missing out on valuable data due to cookie blockers or mismatched data. After you’re sure you’re getting 100% accurate data in your reporting, make sure you’re using the right tools to track every kind of transaction on your store. For example, if you’re a subscription seller, then make sure you’re using a subscription data tool like ReCharge. It allows you to ensure correct attribution stats, track product views and shopping behavior, build checkout conversion funnels and understand who your repeat buyers are. You can also use a tool like Carthook to get a full picture of customer activity during checkout, as well as create powerful upsells and build a one-page checkout that saves customers hassle and improves conversions. There’s no shortage of tools you can implement into your data stack to build a complete and accurate picture of your store. Whether you want to improve your ability to acquire customers from social ads or test and optimize the perfect product page, make sure you have all the services you need in place to paint a clear picture of your ideal buyer so you can keep them coming back to your store. Use a powerful data platform like Segment Of all the tools to add to your data stack, Segment could be the most powerful. That’s because of its far reach allowing you to capture data from every customer touchpoint while integrating with your other data tools like ReCharge, Bold, or Ordergroove. Segment by Littledata can connect to your Shopify store in one click and begin automatically sending accurate data from Shopify to Segment using 100% accurate server-side tracking. Plus, that server-side tracking allows you to still receive valuable customer data without worrying about third-party cookies interfering with the accuracy. If you want support that will help you scale smart, you can pair Littledata’s Grow plan with your Segment connection and make sure your marketing dollars go toward fueling your store’s rapid growth. For even more hands-on support, Littledata offers a Plus plan with full account management to guide you through your data journey. Making the most of Black Friday Cyber Monday Maximizing your success this Black Friday Cyber Monday — and the months and years that follow — comes down to having a truly accurate and robust data pipeline to support your decision-making. Collecting data about BFCM shoppers at each touchpoint, using a service like Segment along with other data stack stars like ReCharge and Carthook, gives you the power to identify your most valuable customers and create a marketing strategy that will keep them shopping at your store far beyond when Black Friday ends. [subscribe]

by Greg
2021-11-24

Lunch with Littledata: The keys to smart growth with Shopify Plus Agency UWP

Want to learn from DTC founders and entrepreneurs shaking up their industries? Check out the other entries in our Lunch with Littledata series. A lot goes into growing a Shopify store. Building an engaged following, creating and optimizing your store, and finding the best marketing tools that help you reach your ideal audience are just the start. It can feel overwhelming for some store owners, especially if you’re not a natural when it comes to promotion and marketing. That’s where getting the help of a Shopify Plus agency, like Underwaterpistol (UWP), could be the crucial decision that brings exponential growth to your store. UWP built one of the first 90 Shopify stores all the way back in 2006. They've since grown to help brands from many different verticals, including clients like Omaze, Patou, and Brewdog exceed their potential and become market leaders. To get a better picture of how an agency works with Shopify stores to help them achieve their true potential, we caught up with UWP’s co-founder Gary Carruthers, who shared what UWP does for clients, the best tactics for driving growth, and where he sees the ecommerce market going in 2022 and beyond. Ari from Littledata: We’ve seen subscriptions really take off in ecommerce over the last couple of years. How important are subscription brands to your business? Gary Carruthers: Subscriptions are very close to our hearts. We enjoy subscription work because it's sustainable. It's measurable. You can build a business off of it. The type of verticals that employ subscriptions — like food and drink, etc. — lend themselves well to our skill sets, and our interests as well, since part of our business model is placing a big emphasis on returns and work. Do you usually start those clients with one set contract and then move to a retainer if possible? Exactly. And that's true for a variety of reasons. But, the main goal is to get rid of those peaks and troughs and create nice, steady, reliable, sustainable growth. I always encourage the brands that we work with — if they don't employ subscriptions already — to definitely consider it because of the various advantages. And I think increasingly people are receptive to that. Likewise, the public and customers are receptive to it thanks to the convenience involved. It’s ideal to match the sort of inherent laziness of certain shoppers, you know, like myself (laughs). [tip]Get a full picture of subscription analytics for your store in our ultimate guide to subscription analytics.[/tip] As UWP has grown, how have things at the agency changed? Our structure has changed in the last year or two. We were always a very small and flat organization. We've had to add a bit more structure and hierarchy because now we’re a sort of “in-between size” agency. We've now got both a client services team and delivery team and they work closely together. Not every single account needs an Account Manager and a Project Manager, but for clients of a certain size and complexity, we would have those roles impact their accounts. That's a bit of a game-changer compared to back in the day. We used to have more of a hybrid approach where the delivery and the client services function was one in the same. We're trying to break those out now too and it's complicated, but it seems to be helping. It is complicated. And I think — like with any business’ growth spurt — there are a couple of key hires who bring about that light bulb moment when you realize “perhaps we should have been doing it this way for the last several years.” But it sort of grows organically, doesn't it? You learn from your mistakes and try to learn from reading and seeing what other organizations are doing. But sometimes it's just that key hire or individual who brings the right perspective to make the right changes. "Sometimes it's just that key hire or individual who brings the right perspective to make the right changes."   Does your current structure go beyond assigning those two roles on an account? And do you fill those roles externally or internally? We do everything in house. In the past, we’ve used contractors for copywriting and development to break past bottlenecks and for the most part, it hasn't worked out particularly well in the long term. We always say to ourselves that we need to make sure we're properly resourced so those bottlenecks don't occur in the first place. But it’s easy to say that. That was a bit of a steep curve in itself — making sure we had the team to do as good a job as we wanted to do. That's why the team started growing. We didn’t want to be hoovering up as much work as possible and then onboarding staff. It was basically us asking, "are we happy with the quality of the work?" If we weren't and needed to become more specialist and onboard, say, a channel lead, that's what we did. It's interesting because something that's consistent with your clients — and definitely with our shared clients — is that they're using a really strong brand voice. Part of that is obviously what they hire UWP to help build out. How is that built into the relationship and how you pitch your services? Basically we try to have a holistic approach. Even if we're only selling one service or looking after one channel, that is impacted by other channels and you have to join it up. For example, if we’re looking after somebody’s SEO, that needs to be informed by the other channels at play. Then hopefully we'll do a great job and upsell other services. But each of our channel leaders needs to know what the other ones are doing, how they do it, and what impact that has on what they're doing. Then we need to communicate that back to the client to make sure we’re covering all bases and that the client is getting the most out of everything. "We want to be leading our clients to what's happening next quarter, and the quarter after that, and the year after that. So they've got some targets to aim for." A lot of clients may not have reached a mature enough stage that they can employ all those various channels. So they need to cherry-pick the ones that are going to move the needle the most. But, the overall plan is that we want to be leading them to what's happening the next quarter, and the quarter after that, and the year after that. So they've got some targets to aim for and a path to plot. Do you see those teams grow as they're on retainer with you? Yeah, and that's really rewarding in itself. It's great to go on that journey with clients. But with the Shopify landscape changing as you said, merchants coming to us now are increasingly savvy and knowledgeable. It really keeps us on our toes. That's when we need to keep hiring very, very well to meet those exacting demands from merchants. We just can't keep on churning out more of the same. We need to keep growing and getting better, otherwise, we'll just be overlooked and left behind. Being that UWP was early to the Shopify space, has your relationship with the platform continued to be positive? It has, and that's been an interesting journey as well to see how things change. Our developers were dizzy with excitement about new announcements from Shopify Unite this year. You can see the platform is growing and extending itself. Funnily enough, talking about clients getting savvier, I just read a message earlier today from a client asking about the changes to the storefront and technical changes Shopify announced. In the past, I wouldn't have expected a client like this to even be aware of these developments. People just want to know as much as possible about how they can push their businesses on. Shopify provides tools to agencies and merchants alike, so they really understand the landscape. [tip]Learn to fuel your success on Shopify Plus from 5 successful DTC brands.[/tip] Yeah, they seem to be moving fast and we have to make sure we keep up. So what's next for UWP’s plan to keep growing? Is there a chance of launching in the US at some point? We had a bit of an idea to do that a while ago. We've always worked with brands in the US and further afield, but we’ve never actually had boots on the ground. For a variety of reasons we decided to just consolidate where we are in the UK and Europe, so the jury's out on US expansion for now. We’ll continue to work with brands all over the world and keep an open mind about the geographical expansion. We are obviously interested in working with people outside the U.K. — always have been. As for different verticals, we're always keeping an eye out for new and interesting ones. But we've got our hands pretty full with the existing ones as well. One thing we’ve been doing is more complex integrations with third-party systems. We're doing some stuff with NFTs as well, which is really exciting. And the blockchain space interests us generally too. Final question: are you still dealing with a lot of migrations to Shopify or has that slowed down? We've seen it less ourselves, but they've been much bigger clients. Yeah, that's exactly what we've seen as well. We've got a couple on at the moment. We like that work. We like the subscription migrations as well. Thankfully, I don't do the data migration myself (laughs) I don't envy that job. But we really enjoy the re-platforming from Magento and others because you get to flex your muscles in a variety of areas. There's UX, SEO, UI, the data migration itself, the development, the optimization of systems, the tech stack, decision making — it just ticks all the boxes for us. So we like a big meaty migration, definitely. Quick links The ins and outs of tracking headless Shopify setups Shopify Analytics vs. Google Analytics: Why don't they match? Learn to create Facebook lookalike audiences of your top-spending customers How to build a website that your marketing and legal teams will both love

by Greg
2021-11-04

Is your data haunted? [Guide]

For ecommerce stores, nothing is scarier than wasting money and effort following decisions made using bad data. But, integrating Google Analytics with Shopify or BigCommerce doesn't have to be a horror story. Our Halloween-themed Google Analytics guide will help you banish the phantoms in your data and get 100% accurate analytics for your store. Don't let your data keep you up at night The best way to combat inaccurate and rotten data is to arm yourself with the right knowledge and tools.  In this Google Analytics guide, we share: How to fix your ecommerce tracking The top tools to help you do it The most common issues we see in analytics setups How to start making data-driven decisions for your store That includes our Google Analytics 101 guide which covers everything from why Shopify Analytics doesn't match Google Analytics to how to calculate customer LTV and track subscriptions in the Shopify checkout. See the full guide>>> Get the checklist to banish demons from your data While ecommerce analytics can seem a scary challenge at first, remember that many Shopify stores have been in your shoes before. The checklist in our guide will show you what ghouls stores most often find lurking in their data so you can rid them from your tracking and trust that you're using truly accurate analytics. Ready to claw the inaccuracies from your data? Get the full guide. [subscribe]

by Greg
2021-10-29

Podcast: Turbocharge Your Growth With Trusted and Accurate Data

Before you make any big decisions for your Shopify store, you need to know if you're making them based on the best possible data. Having 100% confidence in your store's analytics leads to you making the right decisions to improve your store design, offerings, and promotion methods. It's also the backbone of a growth plan that will help you reach your store's revenue targets faster. In the 200th episode of the eCommerce Fastlane podcast, our CMO Ari Messer sat down with eCommerce Fastlane's Steve Hutt to talk about why there's a discrepancy between Google Analytics and other analytics sources, how that bad data can lead you down a wrong decision-making path, and what to do so you set your store up for growth instead. The episode also touches on: How to finally have 100% confidence in your data accuracy First-party, zero-party data, and why they're important to your store How to audit and fix Google Analytics to ensure accurate tracking How to get accurate marketing attribution (including cross-domain and multi-currency) How to get accurate Facebook campaign tagging and campaign cost imported to Google Analytics Get a free analytics audit just for listening eCommerce Fastlane listeners can get a hands-on look at how to use Google Analytics, Segment, or any connected reporting tool to get more accurate data on their Shopify store. Get benchmarks for your store that help you analyze your place in the market, identify areas of improvement, and then plan a roadmap for building a better data stack that will supercharge your growth. [subscribe]

by Greg
2021-10-26

Lunch with Littledata: Can an agency like Blend help multiply your revenue?

Want to learn from DTC founders and entrepreneurs shaking up their industries? Check out the other entries in our Lunch with Littledata series. Every ecommerce store wants to grow. The path toward that growth, however, can look different depending on a wide range of factors. Your revenue, your current team, your benchmark targets — they all come into play. Working with a Shopify agency like Blend is a tactic some of the most successful ecommerce businesses have used to develop their startup stores into household names. But before making the decision to bring agency help on, you need to know all the things they can do for you and how they would fit into your overall work flow. In this installment of Lunch with Littledata, we spoke with Blend co-founder and CEO Adam Pearce to discuss how he founded the agency, the approach they take to helping different clients, and what you need to know about your store to make the decision to bring an agency on and multiply your revenue. Greg from Littledata: How did you start Blend? Adam Pearce: Like every good business: a few too many beers and putting large plans into interaction, really. I met my business partner Peter about six or seven years ago in Dubai and, incidentally, we’re married to two girls who are sisters. So my business partner is actually my brother-in-law, and we’re kind of a family business. When when we met, both of us were working completely different careers — Peter was a city surveyor and I was a teacher. Over a period of time, we both went on different paths. He started out with apps and found this thing called Shopify. I went down the sales and marketing route and became a marketing director for an app company. So we knew we both had skills in a similar area. Meanwhile, people kept talking about Shopify and I'm like “yeah, yeah, whatever — it’s just another flash in the pan.” As time went on we knew it was time to actually create something together. Back then — about four or five years ago — there weren't many agencies out there giving people both a Shopify site and the marketing that would sit very neatly with it. So we both quit our jobs and that's exactly the service we created. We started our business around the kitchen table, and four and a half years later, we’re up to 18 employees in two different countries. What an awesome origin story. So how is it having that kind of family business? What are the relationships like? It's good. I mean, it isn't without its ups and downs. Over the course of those four years, we had to go from being friends to brothers-in-law to business partners, and then balance all those things. And for a period of time, our wives were both quite active in the business as well. There was an interesting dynamic there where I'd be working on something with my wife at work, and then going home and trying to switch up from that. [caption id="attachment_13461" align="aligncenter" width="550"] The Blend Commerce family.[/caption] What we learned — particularly me and Peter — is that when you have an issue or something bothering you, you have to get it out into the open. We've got a really open relationship now where if there's something that we need to talk about, we'll get it talked about straight away. Because we had a period where we both didn’t want to have any sort of confrontation or discuss anything difficult — what we would call “real conversations” essentially. We actually got to a point about ten years ago where we felt we didn't really want to be in business together anymore. But we had a very big outside discussion/argument and off the back of it, we did a thing called an Insights Profile. What we discovered is that both of us have good ideas, but we attack them from different angles. That was literally the point at which our business started to skyrocket. I would say to anyone who works with family, getting comfortable having those difficult conversations early on is by far the best piece of advice to give. How important would you say analytics are to the clients you have, and what tools do they use? When it comes to analytics, the first time you mention it to the client you're probably going to get a look of fear. I think the major issue is that a lot of people in ecommerce have fooled around in Google Analytics. They’ve been to that nice pretty GA homepage with those lovely little graphs. But then they get a little bit deeper and find all this data inside and think, “where the hell do I start?” The key thing we realized is, as an agency, there’s no point in us using a tool like Google analytics and just sending clients report after report. A lot of the clients that we work with want a smaller subset of information. "The absolute worst thing you can do is not know both the story behind the data and the rationale behind that story." We try and help tell a story with that data. Because the absolute worst thing you can do is not know both the story behind the data and the rationale behind that story. You know as well as I do that you can take data and cut it in different ways to tell different stories. But if you give the rationale to explain why you cut it in that way, you aren't hiding anything. In terms of tools our clients use, there's probably a big mix out there. A lot of people will be using Google Analytics in different ways. But there are other specific tools that have latched onto over time as well. So obviously, the pandemic had a huge effect on ecommerce. A lot of stores saw a big surge in demand. Did you guys make any adjustments during it? And do you have any plans in place for a post-pandemic ecommerce world? Yeah, we actually had a pretty big change. Initially from a business point of view, like many we were thinking “are we going to be OK or do we need to cut back a bit?” Then after a period of about four to six weeks, we were getting a lot of extra demand from clients. One of the interesting stats that we discovered — particularly for pet brands we worked with — is that in a three-month period they increased their revenue by 600% year on year. So in that context, we found that a lot of people we work with were dealing with this big level of growth that they’ve never dealt with before. Some of these brands only had a staff of one or two people. From a management standpoint, they would say things to us like, “what am I supposed to do with this traffic? I'm having problems with inventory. I don't want to lose the benefit of the analytics tracking that I've got. I'm still spending on Facebook ads, but do I need to?” They had all these different things going on. Then thanks to their increased revenue, they’re also saying things like, “we want to do a project to redevelop our website. And actually, we still need you to do the maintenance. Oh, by the way, can we get some strategic advice?” When we started out, we were very much a project agency. About a year or so in, we saw that actually wasn't working for us. We had a very famous incident where we started a project for forty thousand dollars and in the end, we lost twelve thousand dollars on it. That was it was a pretty big learning curve. We decided to switch to a retainer model which worked really well for the clients and for us. But, in the pandemic, we saw that between a defined retainer approach vs. defined project vs. defined maintenance, people want to dip into all of them, so we set things up to be a lot more flexible. That's when we had the idea of an on-demand digital department. Now if you’re a brand that's growing, when you come to work with us you’re going to have the equivalent of a full-time employee within your business. You could be using us for Klaviyo marketing or maintenance on your site or even redeveloping your product prototype. What we work on doesn't have to be that set, and equally, month-to-month people can change their priorities based on the recommendations we're making for them. But, I've got to admit that like a lot of people in ecommerce, we have been very lucky to have been able to grow. And obviously, that's because our clients have been growing right there with us. When would you say is the best time for a Shopify store to hire an expert like Blend? For me, it's all about percentage of revenue. There were some informal studies done a little while back that said that you need to spend between three and five percent of your total revenue on things like store development and SEO if you want to maintain your current level of growth as a Shopify merchant. They also found that if you want to grow, spending five to eight percent of revenue would help you move beyond where you are at that moment. Now if you're looking at those numbers and saying, “well five to eight percent, there's no way I could commit that at the moment,” then my point of view would be to continue doing what you can manage, then get an expert agency when you hit a higher revenue point. If you're looking at three to five percent and saying “yeah, we can do that now,” I would say it's worthwhile to do it because ultimately, this is a results-driven industry that we're in. If you’re between $5,000 to $10,000 a week, you’re certainly at the point where hiring an expert agency makes sense. I wouldn't say there’s a particular revenue level you need to reach either. Obviously, if you're getting $100 a week coming through Shopify, $5 isn't going to go far with an agency. But if you’re between $5,000 to $10,000 a week, you’re certainly at the point where hiring an expert agency makes sense, plus you've got the budget an agency would be interested in. For the stores that have the right budget and are trying to decide between an agency or hiring someone in-house, what do you think the advantages are for doing the agency? The main benefit for going the agency route is that when you employ someone within your business, regardless of what their skills are, you're always going to have around a six to 12-week lag before they can reach full capacity. A lot of our clients say the benefit of having one of our developers work with them is that we do a briefing session, we start planning, then we start working. If you're bringing a developer into your business, you need to bed them in, handle onboarding, all that stuff. Another benefit for the agency route is that when you hire someone full time — and this is particularly true in the past year — no one really knows what the economy's doing and what might happen. So, depending on where you’re located and what employment status you need to use, it can be a bit of a risk. If someone joins the business and you decide actually, we can't afford them, it's quite a difficult and very emotionally draining process to let them go. With an agency, if you decide you can't afford them or don't want to work with them anymore, typically speaking, it’s only a month to a couple of months before you know if you’re going to have to say bye-bye. You also haven't got that emotional aspect to deal with. An agency expedites that time to get people hitting the ground running and brings the energy and manpower it takes to actually manage a member of staff. Is there a way that an ecommerce store could audit their website and their promotion methods to determine what they might need to improve? I've always been super impressed with Littledata’s different data insights and reports. Particularly what you guys have done with benchmark rates for things like conversion, drop-off rate, bounce rate, etc. Those are good sticking points because when you're running a business, you almost operate in a vacuum. It's unlikely you're going to have a bunch of people doing exactly the same things with the same product that you have. So if you're an apparel brand, you might talk to someone that you've met who's got a food brand, but his CPM and conversion rates are going to be massively different from yours. [tip]Get benchmarks for your ecommerce business against others in your industry with a 30 day free trial of Littledata's platform.[/tip] The main thing is to get hold of some data as a benchmark. Yes, it's just a benchmark, but you need to know how close or far away you are from those targets. The ones that you’re farthest away from, start fixing that first. Then work slowly but surely back through the others. Don't try and just fix something straight away. Find the most problematic thing you've got at the moment in terms of benchmarking your stats, work on it, fix it, and move on. That's my honest advice for how to work out what you need to do. How has data helped blend grow and succeed over the years? When it comes to data, the most key information for us tends to be around the number of leads we can get from our site based on the content that we put out. The data that has always been important for us is looking at UTM codes, where traffic is coming from, and what the actual conversions are to a call. We can see if someone clicks on a particular blog post and their user journey through the site is X, they have a 20 percent higher probability of converting to a sale than if they followed through another journey. So we try and navigate people to the particular areas of our site which are successful. We then use UI and UX to navigate people through that winning path with the hope that we then get them onto a call and obviously convert them. That's from our point of view. The other side is that when we work with a new client, we're always starting with a data point. When we first meet a client, they’ll usually show us their current site and point out what they want to change. When we ask what that change is based on, they usually say “well, it just feels like that's what we need to do.” It's really interesting that when you look into the data, particularly if you're using things like heat mapping software or looking at different analytics for site behavior, there are some things that that DTC brand owners understand very well and there are things they might feel come out of nowhere. It's hard when you’re so ingrained in a business to sit back and look at things like which website pages convert compared to others. That's where agencies like us are helpful because we can be that fresh set of eyes, look at the data side, and help make fixes. The clients win and we win because it means business. So data is important through and through. Right, it helps them get to that “a-ha” moment so they can understand where they might be losing a lot of attribution or where they can make website improvements. Exactly. Exactly. Do you think there’s one client of yours that you could say has been your most successful client? If so, why have they been your most successful? I like this question. There are a few different examples, and I can actually give two. The first one is a DTC startup brand that we worked with about three years ago. The founder had to dream and came to us to make it happen. We worked with her on designing the store, running the marketing, and started her on one of the biggest promotion methods at the time — Facebook groups. At that point, they were becoming a lot more important for developing a community for marketing. Within the first six to eight weeks, we got a heck of a lot of traction from those Facebook groups. The growth enabled that one founder, within two and a half years, to build a team of 10 people. They've got locations of different countries. They’ve got excellent margins. For me, that was a tremendous success because we've helped that one person not only get their dream but then take it even further. The other client I’d mention knew that their business had a lot of potential when they started working with us. They also had some ideas of what they wanted to do. Off the back of those ideas, we did an in-person workshop and found a lot of information that we just wouldn't have covered from simply looking at their data. We worked out that they had a lot of things happening on the operations side of the business impacting their ability to sell products. Now, in the time that I've been working with that client, they've actually 6x-ed their revenue and 8x-ed their profitability. That was a massive win because we were involved with something that transformed their business. Although ecommerce can feel a little bit devoid of being people-focused at times, I really like those kinds of success stories where you hear about the impact it makes on people. Ecommerce is a fantastic opportunity to do that. Particularly when we think about people like you and me as partners, the people working on the supply chain, people that make the product — there's a lot of people's lives that it touches. For me, that’s a massive buzz. We've noticed that ReCharge seems to be growing really fast, especially in the UK right now. Has that been your experience too? Massively. We partnered with ReCharge three or four years ago now. At the time we started, subscriptions were a much bigger business in the US. But in the past 18 months, there's been a massive boom in subscriptions in the UK, particularly on things that we like. Things like beer, like gin, like food (laughs). But I think you also see it in more unusual subscription items, like clothing, for example. I think it stemmed from the fact that people have become a lot more comfortable with buying through subscriptions overall. It was a bit of an alien concept to the UK market. The great thing with ReCharge is that they have that core focus of their tool being wholly on subscriptions. Yes, there are other options out there in terms of subscriptions, but our experience has been that ReCharge really does know their stuff very well. And, importantly, they look after their customers absolutely goldenly. That's important for us as an agency because when our clients work with partners like ReCharge, we want to feel like we're passing them on to safe hands. We've always been super impressed with ReCharge in that respect. With Shopify opening up the checkout, people were questioning what would happen with subscription services. But as we've seen in the past month or so that what ReCarge is doing is very distinct from what Shopify’s doing. It's much more focused toward those higher growth merchants than people who are starting out on the Shopify side. You work a lot with Klaviyo as well. Are email campaigns for subscription ecommerce pretty different from the email campaigns for nonsubscription? They are. It’s one of the areas that a lot of people get into trouble with because they don’t always make the connection that the process you need to take with email marketing is different for subscriptions. A prime example where we’ve seen a lot of clients we work with fall down is abandoned carts. For example, let's say I’ve got a gin subscription box, you happen to be a subscription customer, and you go and look at a particular gin on my site which may be part of your subscription. Because you’ve looked at that on my site and technically “browsed abandoned,” you’re going to get an email from me saying, “Hey! I caught you peeking at X, Y, Z, gin — get 10 percent off your next purchase for it here.” That's a surefire way for me to annoy you. And it’s one of the things that you have to be very, very careful with. You need to be sure you’re taking people out of certain flows in Klaviyo who are part of subscriptions. Secondly, when it comes to subscriptions, you need to do a lot more communication on email than you do for one-time purchasing. That’s because a) subscriptions are very valuable in terms of revenue, and b) the level of connection in that subscription customer is going to be higher. They're going to expect more from you. It's a fine line of getting the communication right. But as long as you are, as a starting point, separating emails off for singles versus subscriptions, then you should be on a good path. Quick links Learn everything you need to know about subscriptions and subscription analytics Find out why so many ecommerce stores are using Facebook's conversions API See how coffee maker Grind pivoted from brick and mortar to £500,000 monthly ecommerce revenue Boost your customer retention with 11 tested and trusted retention strategies [subscribe]

by Greg
2021-10-22

Shopify Analytics: Everything You Need to Know

Every good business runs on good data. It doesn’t matter if you’re choosing a store design, analyzing your marketing, or setting revenue targets, it all comes back to what the data tells you. On the flip side, running on bad data can lead to your store whiffing on those big decisions. That’s where, if you’re a Shopify store, Shopify Analytics (and other analytics options) come into play. In this post, we’re going to: Break down what Shopify Analytics does Discuss Shopify Analytics’ limitations Share tools that can give you deep, accurate data and drive revenue Show you how to add powerful data tools to your ecommerce store What does Shopify Analytics do? Built within its platform, Shopify has an analytics tracker that allows you to generate data based on your store’s performance. This data includes high-level metrics like your total store sessions, number of sales, returning customers, and the average value of orders placed. [caption id="attachment_13280" align="aligncenter" width="600"] Shopify Analytics' overview dashboard gives you a snapshot of your store's high-level metrics.[/caption] Metrics like these help you get a snapshot of how visitors are interacting with your store. That way, you can pinpoint elements of your website to tweak or update based on what the data is telling you and continue to improve your metrics overall. Let’s take a closer look at some of the more popular metrics that Shopify Analytics displays within its overview dashboard: Total Sales: This metric displays the total revenue your store has generated over a specific date range minus costs like shipping and taxes. Online Store Sessions: The online store sessions metric counts the total number of customers who visited your site in a given date range, including repeat visitors. Returning Customer Rate: Returning customer rate shows the percentage of customers who have purchased from your store more than once. These customers are valuable due to their loyalty and subsequent higher lifetime value. Online Store Conversion Rate: Conversion rate tracks the number of visits that led to a purchase. Average Order Value (AOV): Average order value is calculated by taking your total order revenue and dividing it by the number of orders. The first step to using these metrics to improve your store is knowing where to find them. How to use Shopify Analytics Shopify displays data and reports about your store’s performance within its “Overview Dashboard.” The Overview Dashboard also allows you to carry out a range of basic data analyses. This includes: Comparing the value of your current sales to a previous date range Tracking how many sales you receive from a variety of marketing channels Generating your AOV Tracking your site trends over time To access this Overview Dashboard, start from your Shopify admin page and go to Analytics > Dashboards. The dashboard will display data generated from today and compare it to the day before. You can change this date range by selecting the date menu. You can also change the comparison period for this data by clicking compare to previous dates, then Apply and your data will be generated. You can then select “View report,” which gives you a more detailed analysis of your chosen metric. Be aware, however, that not all metrics will generate in your report. The metrics you can see will depend on the Shopify plan you are currently on. What analytics are in Shopify If your store uses Shopify Lite, your analytics report will show you a basic range of metrics, including the overview dashboard, finance reports, and analytics about your products. To access detailed reports like visitor behavior analysis or marketing and sales reports, you will need to upgrade to the Basic Shopify plan or higher. Shopify Analytics can generate a few other metrics beyond the most high-level ones mentioned above. Incorporating these into your data strategy is also important to maximize marketing attribution and revenue. Sales Metrics Some of the most valuable sales metrics generated through Shopify Analytics include: Total sales - the amount of revenue that was generated through your online store or your Point Of Sale if you have a physical storefront. Sales Source - this lists the sources from which your sales generated (i.e. social media channels, ads, or direct traffic.) Total orders - this metric displays the total number of orders generated through both your ecommerce store and your physical store. Customer Metrics Top products by units sold - This metric shows the items in your store which sold the most by volume, helping you identify your most popular offerings. Top site landing pages - This indentifies the most frequent landing pages on your site where visitors started a session. Returning customer rate - This gives the percentage of customers who have bought from you repeatedly in a selected time period. Shopify Behavior Reports Shopify also provides behavior reports which record customer actions on your site and allow you to: Track how your online store conversions have changed over time. Determine the top online searches for your product. Track how your product recommendations change over a given period. [caption id="attachment_13295" align="aligncenter" width="600"] Shopify Analytics' behavior reports help you drill down into how key metrics have changed over time.[/caption] All these metrics can play a key part in your overall marketing strategy and help you improve marketing attribution. But to make the best decisions for your business, you need truly accurate data — something Shopify Analytics has a spotty record with. Is Shopify Analytics good? Shopify Analytics is a good tool overall for what it is: an out-of-the-box solution for basic analytics tracking on your ecommerce store. Shopify Analytics provides the top-level metrics to give you a broad snapshot of your store’s health and customer behavior. But it lacks the detailed reports of a more robust analytics service like Google Analytics. What is Shopify analytics lacking? Unfortunately, Shopify Analytics also has a poor history when it comes to accuracy. Shopify Analytics’ tracking has shown to be both unreliable and incomplete. In fact, an analysis conducted of Shopify Analytics found that for every 100 orders tracked in Shopify Analytics, 12 go missing. There are a handful of other shortcomings those who rely on Shopify Analytics as their main data source face, as well. These include: Cross-domain tracking being setup incorrectly Server-side tracking is missing Sales data doesn't segment between first-time purchases and recurring transactions (subscriptions) Refunds not included in Google Analytics Many of Shopify Analytics’ shortcomings obscure traffic sources and disrupt attribution tracking. As an example, when customers check out on your Shopify store they’re redirected to a Shopify domain, causing the visitor’s session to end suddenly — even if they are in the process of buying an item. This affects what Shopify Analytics shows as their last click and takes away from the power of the data you’re collecting. So, is there a better way to track referrals sources, collect customer behavior metrics, and ensure accurate analytics? Yes: using a more powerful analytics tool like Google Analytics. Shopify Analytics vs. Google Analytics Google Analytics (GA) is a household name for analytics reporting across nearly every industry. In fact, it’s the world’s most popular marketing analytics platform, used by 98% of online stores. While both Shopify Analytics and GA offer unique benefits, store owners who opt for GA get more data for their dollar. We can see this first hand on a metric like sales by traffic source. [tip]Read our full ebook on why Shopify Analytics and Google Analytics don't match, plus how to fix it for your store.[/tip] Littledata looked at 180,000 orders from 10 Shopify stores, and the marketing channels in Shopify Analytics were as follows: Direct 83.5% Social 9% Search 4.5% Unknown (other websites, not social or search) 3% Email ~0.1% The Direct channel sticks out like a sore thumb, mainly because it dwarfs every other source of traffic. Compare this with the last-click attribution of sales from GA, and the difference in accuracy becomes clear: To put it simply, Shopify Analytics lacks both the accuracy and specificity of data that a tool like GA provides. How to add Google Analytics to Shopify While GA doesn’t work automatically with Shopify, it’s not difficult to set up for your store. There are multiple ways you can add Google Analytics to Shopify, and the method you choose will depend both on your technical skill and the time you have to dedicate to set up. Once you’ve created a Google Analytics property for Shopify, you can follow your preferred method to add GA to your store and start getting full, accurate data. Read on to discover which method will work best for adding GA to your store. For Universal Analytics Before 2020, Universal Analytics was the Google Analytics default. To find out if your store has Universal Analytics, check your web property ID. A universal analytics web property ID will start with ‘UA’. If you’re using Universal Analytics, the two options we’d recommend to connect GA to your Shopify store are: Using Shopify’s built-in tracking, found in-store preferences Using Littledata’s advanced Shopify to Google Analytics app For Google Analytics 4 Since late 2020, GA4 has operated as the default Google Analytics property. There are a handful of benefits to using GA4, not least of which being that it provides more thorough reports delivered within a faster timeline. Shopify does not yet support Google Analytics 4, so the built-in tracking feature is not an option here. However, you can try using GA4 and Shopify Analytics in parallel to test the performance of both and see the differences yourself. The “least hassle” option If you want to add GA to your store and you’re looking to save time and get things done correctly, implementing Littledata is likely your best bet. Littledata provides a Getting Started guide to help you add Google Analytics to your Shopify store. Once connected, the Littledata app gives you a thorough data overview and sends weekly updates as Google and Shopify add new features. [tip]Try Littledata's Google Analytics connection free for 30 days to see how it can fix your tracking while integrating with your other Shopify apps.[/tip] Using Google Analytics with Shopify Analytics GA and Shopify Analytics can be used in conjunction with one another, as each have their uses. As an example, you could use Shopify Analytics as a quick overview dashboard for store performance while relying on GA for a complete analysis of sales and marketing efforts. In depth data decisionmaking will still most likely be coming from what you see in GA, but you can still rely on Shopify Analytics to capture big picture metrics. Connecting dashboards and reporting tools The most successful modern DTC stores operate not with GA alone, but with a full data stack that helps them cover each step of the customer journey. They increase the scope of their data coverage by connecting other data dashboards and tools. ReCharge A great tool to connect to your store, especially if you offer subscriptions, is the ReCharge Connection. This connection is an advanced GA integration that helps you to track subscription ecommerce behavior. Connecting Shopify and ReCharge with Google Analytics allows you to obtain accurate sales data, including first-time orders, recurring payments, and subscription lifecycle events. It also allows you to obtain accurate marketing attribution for first-time orders, recurring payments, and subscription lifecycle events. Segment A further tool you could use to track your Shopify data is the Segment app connection, which allows you to track each customer touchpoint within your website, including the checkout steps taken by customers, sales information, and the lifetime value of a specific customer. Segment is a Customer Data Platform (CDP) that makes it easy to combine customer data with marketing data, then send that data to other platforms you use, whether that’s a data warehouse or an email marketing tool. As such, Segment isn’t just for analysis. It’s also a popular way to build new marketing audiences, such as building lookalike audiences in Facebook from your highest-spending Shopify customers. Google Ads and Facebook Ads Online advertising is a major source of traffic for modern DTC brands. To ensure your making the best decisions in your advertising strategy, you need accurate data. That’s where the Facebook Ads and Google Ads connections can play a key part in your overall analytics stack. The Facebook Ads connection fixes campaign tagging and allows for importing ad costs so you can drill down marketing attribution costs. The Google Ads connection is ideal for tracking sales expenses in reports and connecting marketing data with ecommerce performance. Wrapping it all up Now that you know exactly what Shopify Analytics can provide for you, what analytics strategy will you implement to ensure you’re making smart business decisions for your store? Using Google Analytics with your Shopify store gives you: a thorough view of the data a complete snapshot of the entire customer journey advanced metrics you need to improve attribution and boost revenue Using these, you can plan changes to your store and product offerings based on accurate data while improving your visibility by taking control of your analytics tracking. And once you’ve connected other powerful reporting tools and dashboards like Littledata’s ReCharge and Segment apps, you’ll have all the information you need to dial up your store’s growth. Take the first step by getting a free data audit when you start your 30-day free trial with Littledata. [subscribe]

by Greg
2021-09-14

Tracking Subscriptions in Shopify Checkout: Everything You Need to Know

The checkout is one of the most important steps in the ecommerce buying process for merchants. “Of course,” you might say, “it’s where I get paid!” But there’s a lot more to a good checkout strategy than simply completing transactions, especially if you sell products by subscription. Many modern DTC brands sell by subscription. Whether offering everyday items such as deodorant or custom monthly offerings such as fashion boxes or craft beverages, ecommerce businesses use a subscription model to increase customer lifetime value (LTV), referrals, and retention. Shopify noticed this trend and made some major moves this past year to push subscriptions into the native checkout. Most importantly, the change allows Shopify app developers to build tools with greater support for subscription business models. You probably have a lot of questions about what this means for your business, especially if you are focused on data-driven growth. We’re happy to announce that Littledata now offers plug-and-play solutions for tracking subscriptions in the native Shopify checkout, including for headless builds. Our ecommerce data platform works seamlessly with apps like ReCharge, Ordergroove, Smartrr, and Bold, and you can send the data to Segment, Google Analytics (GA), or any connected reporting tool. In this post, we’ll answer common questions about subscriptions in the native Shopify checkout — from what this really means (what is a “unified checkout” anyway?) to what data is available or “exposed” for your ecommerce marketing team. This post covers: I. Why Shopify moved to a unified checkout II. The state of subscription ecommerce III. Customer Lifetime Value (LTV) in the subscription industry IV. Tracking subscriptions in the Shopify checkout V. Subscription apps supported by Littledata I. Why Shopify moved to a unified checkout In the past, Shopify merchants who wanted to offer subscription products had to use third-party apps, such as ReCharge or Bold Subscriptions, where payment data can be stored and subscriptions managed. As a result, customers had to go through a different checkout process for subscriptions versus one-time orders. For example, customers would be redirected away from a Shopify store site to a separate ReCharge checkout, then return to the initial store they were on after completing payment. Last year, Shopify introduced new subscriptions APIs with the aim of creating a more seamless checkout experience for subscribers. Now, customers can start product subscriptions without leaving the store’s website, while the post-purchase management of the subscription is still handled by the subscription app. These new APIs bring a handful of additional benefits as well: Complete subscription data is stored by Shopify, allowing for improved reporting and analytics A faster, more streamlined checkout process for your customers More flexibility, so you can experiment with new subscription models Native checkout security provided by Shopify Shopify’s payment gateway does come with some limitations around product sales and region-based availability. If your store sells products that are outlawed in certain major markets (like cannabis) Shopify’s payment gateway will not offer support for your store. Likewise, if your store is not based in one of the countries Shopify lists under their umbrella of coverage, you’ll need to use another payment gateway to complete transactions. You can find more information on payment gateways to use by following the directions Shopify provides for stores outside their main regions of coverage. Note: Make sure to read both Shopify’s guide to setting up subscriptions and Littledata’s analytics setup guide for subscriptions in the Shopify checkout. There are several steps you need to take in each of a) Shopify’s admin, b) the subscription app you installed from the Shopify App Store, and c) Littledata in order to track everything correctly. II. The state of subscription ecommerce Not so long ago, ecommerce businesses focused on single transactions to grow their business. But the landscape has changed. Shoppers and brands are now focusing on relationship-driven ecommerce, and subscriptions are at the heart of the change. Many ecommerce customers now see the benefits of becoming a subscriber. It helps them stay ahead on the latest updates related to their favorite products and services. It also gives them flexibility to set up a steady flow of products when they want them, and the option to pause or swap subscriptions from a customer portal. Brands obviously see the value in loyal subscribers. Subscription ecommerce has never been growing so fast. Subscription payments app ReCharge analyzed data on more than 9,000 of their subscription customers and found an average of 90% growth in subscribers across all verticals, with an average LTV 
growth of 11%. [caption id="attachment_13180" align="aligncenter" width="735"] Source: ReCharge payments State of Subscription Commerce report (2021)[/caption] Growth was not limited to one specific vertical, either. In fact, Recharge’s report shows that nearly every vertical saw subscription merchant growth double in 2020. [caption id="attachment_13181" align="aligncenter" width="606"] Source: ReCharge payments State of Subscription Commerce report (2021)[/caption] Subscription ecommerce growth isn’t simply an effect of buyers worldwide shifting online due to the pandemic, though. A 2019 study from the Subscription Trade Association (SUBTA) found that the ecommerce subscription market experienced annual growth of 17.33% in the last five years. It also predicts three-quarters of DTC brands will offer subscriptions by 2023, while global ecommerce subscriptions will account for 18% of the total market share. Another recent survey by McKinsey showed that there is a 40% increase in consumers’ intent to spend online even after COVID. All this research concludes that the groundwork is set for continual growth in LTV and overall revenue for stores targeting subscription customers instead of maximizing one-time purchases. And those purchases often start with a discount. In a recent study, Bold Commerce found that discounts on subscriptions actually fuel monthly revenue growth, and smaller discounts (not too big and not too small) see the biggest return over time. With great growth comes greater competition The rush of new subscription ecommerce merchants in recent years is of course a huge benefit for buyers. It offers greater product diversity and more flexible buying options. But for sellers both old and new, the increased competition means they have to make smart decisions and truly know their audience to survive. The proven most efficient and powerful way to do that? A promotion strategy founded on accurate data. That’s where crucial metrics like return on ad spend (ROAS), average order value (AOV), and especially customer LTV come into play. III. Customer Lifetime Value (LTV) in the subscription industry Customer LTV, or the value a customer contributes to your business over their lifetime, is the holy grail of ecommerce metrics. This stat begins tracking when a new customer first makes a purchase and ends with the “moment of churn,” when they decide to no longer buy. Focusing on LTV can help you define clear marketing goals and sales strategies to reduce acquisition costs, improve retention, and encourage existing customers to spend more over their lifetime with your business. Subscription customers add more to your store’s overall LTV as they make repeat purchases and can be upsold to add more revenue. Leading ecommerce stores know this, and are enjoying higher LTV as a result. The same ReCharge study referenced earlier found stores activated between 2019 and 2020 realized an average LTV growth of 11%. [caption id="attachment_13182" align="aligncenter" width="485"] Source: ReCharge payments State of Subscription Commerce report (2021)[/caption] Successful stores know to focus on metrics like LTV because it affords them the ability to deeply understand the needs of their customers. To do this well, though, you need accurate data and high engagement with buyers. As for calculating LTV for subscription customers, it isn’t difficult when using a powerful data tool like Google Analytics. In fact, we have a guide you can follow to calculate customer lifetime value in Google Analytics. If you’re looking for a true deep dive into LTV that covers calculation methods, multiple improvement strategies, and roadmaps for Shopify subscription success, jump into our ultimate Shopify guide to LTV tracking. III. Tracking subscriptions in the Shopify checkout Getting accurate data about your customers’ behaviour is especially difficult for subscription commerce. If you’re using Shopify’s default GA tracking, a significant percentage of your orders might be missing. This can lead you to form an incomplete picture of your marketing attribution and sales performance, and a lesser understanding of your customer’s behaviour. After sampling larger merchants on Shopify, we discovered that on average, for every 10,000 orders processed, 1,200 are missing in GA. However, these discrepancies look even worse for recurring orders, with the percentage of orders tracked ranging between 9% and 70%. This happens because recurring orders are processed without the customer interacting with your online store. Fortunately, there is a fix for this issue. Littledata’s Shopify app can repair these tracking disparities automatically upon install. It works by first adding a data layer onto your website containing all Enhanced Ecommerce events. Then, it adds a tracking script to capture each event as it happens. Finally, using robust server-side tracking, the app grabs all transactions and ensures 100% accurate ecommerce data. That allows you to see truly meaningful data that eliminates the worry of making incorrect decisions based on faulty numbers, while giving you the power to make your marketing dollars work better for your store. [tip]Try Littledata’s script on your store free for 30 days. Get a data audit of your current metrics and see the difference you could be missing on marketing attribution.[/tip] IV. Subscription apps supported by Littledata Stores using subscription apps to manage recurring orders set up in the Shopify checkout can track their recurring orders using Littledata’s Google Analytics and Segment apps in the Shopify app store. In fact, Littledata works automatically with all subscription apps used by Shopify stores. Here are a few of the most popular subscription apps to consider using for your store. ReCharge ReCharge is a subscription management app designed to let your store offer subscription products with a few clicks. In addition, it helps increase LTV by allowing customers to manage their own subscriptions while setting you up with revenue-boosting tools like upsells, SMS and email notifications, and actionable subscription insights. Bold Subscriptions Bold Subscriptions aims to help you establish predictable recurring revenue via better customer loyalty using customizable subscription programs. The app is compatible with multiple payment gateways, allows API customization, and features checkout integrations that further enhance your customizability, and in turn, the value you can provide to customers. Ordergroove Ordergroove is a tool to help you grow average order value (AOV) and maximize subscriber enrollment through promotions, retention rewards, and the ability to craft a custom subscriber experience. It’s a popular solution for larger brands and offers a range of integrations to help you scale. Smartrr Smartrr’s subscription ecommerce app offers a recurring revenue engine designed to help you offer curated subscriptions to members. That includes through methods like allowing subscribers to manage their recurring orders, gifting options, upsell addons, and even product swaps that increase consumer satisfaction. What’s next? Shopify’s new unified checkout has bolstered app developers to create more innovative products. Those apps in turn help you target subscriptions in your store checkout and use enhanced ecommerce metrics to get a full, accurate picture of your subscriber audience, then customize your checkout and promotion methods to reach your most valuable audience. But how can you scale a subscription store without accurate data? That’s where Littledata comes in. [tip]Take the first step in realizing the true potential of your ecommerce store and get accurate data from Littledata free in our 30-day trial.[/tip]

by Greg
2021-09-02

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment