Popular Topics

PopularView All

first party data

The future is first-party data. Are you ready?

Dear Reader, Online marketing as we know it was built on the back of cookies

September 27, 2023

Littledata Launches Live Order Feed for Shopify Stores

London, UK – September 25, 2023 – Littledata, the ecommerce data platform for

September 25, 2023

Introducing Littledata’s Certified Partner Program

At Littledata, we recognize and commend the irreplaceable efforts of our agency

September 21, 2023

Violetta

28 posts

google tag manager

March 9, 2016

How to use the lookup table variable in Google Tag Manager

A lookup table in Google Tag Manager makes it much simpler to manage lots of

google tag manager

March 2, 2016

How to set up event tracking in Google Tag Manager

Events in Google Analytics are important for understanding how people interact

Littledata

February 24, 2016

New in Littledata: better reports, customisation, and more

We’ve just released a bunch of improvements for Littledata software to improve

trust your Google Analytics data setup

February 18, 2016

How to trust your Google Analytics data setup

Google Analytics is a powerful tool… when implemented correctly

Strategic marketing plan

February 10, 2016

How to create a strategic marketing plan

You know marketing is essential but have you specified what makes you different

how to track conversion goals in google analytics

January 28, 2016

Know who converts on your site with Google Analytics goals

Wouldn’t you want to know how well people convert on your site?

UK outperforms US in digital sector

January 14, 2016

A win for the UK digital sector: UK sites perform better than US sites in benchmark

UK-based websites are 5 percentage points better than their US peers at keeping

Set up campaign tagging in Google Analytics

January 6, 2016

Why should you tag your campaigns for Google Analytics?

Google Analytics custom campaign tracking is essential for measuring the