New Recharge integration for BigCommerce stores

In the DTC world, subscription ecommerce used to thrive mainly on Shopify or custom solutions. But times have changed. Although Cyber Week was flat or down for many online retailers, BigCommerce merchants saw a year-over-year GMV increase of 15%. We're excited to announce that Littledata's BigCommerce app for Google Analytics now includes a plug-and-play integration with Recharge, the leading subscription payments solution. The new connection makes it easy for subscription brands on BigCommerce to get granular data about online orders, marketing channels and subscriber behavior in Google Analytics. The subscriptions analytics connection for BigCommerce lets you: Track browsing behavior Track shopping cart events, orders, recurring orders, and refunds Improve marketing attribution Differentiate one-off orders, first-time subscriptions, and recurring orders in Google Analytics Data-driven growth has to start with accurate data. Littledata's magic combination of client-side and server-side tracking works behind the scenes so you can get back to business. We're here to help subscription analytics be less complicated and more useful. Recharge is now used by over 15,000 brands around the world. Our Recharge integration for Shopify is one of our oldest — and most popular — integrations at Littledata. We're eager to keep helping Recharge merchants get accurate, actionable data, whichever ecommerce platform or custom setup they might be using. [tip]The BigCommerce Recharge integration works automatically without any extra setup steps (if you're using Recharge and BC, we'll automatically track subscriptions for you). Try it for free today![/tip] For the data geeks out there, we've also added data pipeline settings such as a domain linker and IP Anonymization (or IP masking). And yes, Littledata works with custom themes and headless BigCommerce setups! Adapting to the new world of first-party data and hurdling obstacles like iOS changes and Facebook Ads' switch to a Conversions API becomes much easier with the powerful server-side tracking of Littledata's analytics connection. The app is designed for Universal Analytics (UA), but coming soon for GA4. Not sure where to start? See 5 things that change in Google Analytics when you install Littledata.

by Ari
2021-12-21

BigCommerce Analytics: The key metrics you need to grow

Growth is a key goal in any entrepreneur's mind. But if you’re not paying attention to the right signals, you could be stuck spinning your wheels. The big decisions you make about your business should be informed by specific metrics that show its health in different areas. Each area has its own performance indicators. Analyzing the right ones — and doing it with the right tools — lets you actualize what’s working and what isn't. As business management master Peter Drucker once said, “What’s measured, improves.” In this article, we’ll cover five key metrics that BigCommerce stores should definitely be tracking in order to fuel growth, why they matter, and how to track them. So, without further adieu, let’s jump into the data. 5 key metrics you need to grow 1. Add to cart rate What is add to cart rate? The total percentage of visitors to your store who added at least one item to their cart while browsing. Why is it important? Tracking the add to cart rate helps you get a strong overview of both your store layout and the appeal of your products. When looking at this metric in Google Analytics you can use it to deduce: How well your products stand out to visitors If your site design and marketing help promote certain products How attractive your store offerings are overall With this data, you can make changes to your store, switch up your marketing for specific products, or even cut supply to create demand for specific products. You could also try product recommendations and personalization to help improve the add to cart rate on your store. 2. Cart abandonment rate What is cart abandonment rate? How many of your visitors added items to their cart and left the store before completing checkout and making a purchase. Why is it important? Cart abandonment could stem from a handful of issues. A slowdown of the checkout process, lower prices being offered for items elsewhere, or even requiring shoppers to make an account before buying are all potential obstacles that cause visitors to leave their carts behind. Knowing how often this occurs can help you streamline your checkout process by pinpointing common dropoff points. To reduce cart abandonment, you’ll want to make the checkout process as intuitive and trustworthy as possible. 3. Customer lifetime value What is revenue per customer? The amount generated from a single customer during their entire relationship with your business. Why is it important? Understanding the lifetime value (LTV) of each customer is critical for your decision-making process. It tells you how much you should spend on attracting new customers, shows you which kind of customers to target, and gives you a benchmark to spend on retaining highly valuable customers. Once you’ve calculated the LTV for your customers, you can also pinpoint which of your products high-LTV customers want more of, and promote the ones with the highest profitability. 4. Conversation rate What is conversation rate? The number of visitors who took a specific action on your store (typically making a transaction) divided by the total amount of sessions then multiplied by 100. Why is it important? Tracking this rate helps you measure overall performance and activity on your website. It also helps you gauge if your store is set up so you meet your sales targets. And best of all, when you improve your conversion rate you’ll also automatically improve your revenue generation. Conversion rate is a flexible metric as well in that you can choose which specific customer action you want to track. It could be subscriptions, purchases, newsletter signups, coupon redemptions, or anything else you want data on. 5. Pages per session What are pages per session? The average number of pages a visitor reaches on your site during a session. Why are they important? It’s a great tool to determine how engaging the pages on your store are. Users may find certain pages due to sheer interest and captivation, then move on to recommended ones if you set your design up well. Depending on how long you can engage a single user, you can create deeper connections and drive more revenue. How to track key metrics for your ecommerce store Analyzing your data with the right tools is just as important as knowing which metrics to prioritize. As a BigCommerce user, you have a few options for where to see the metrics we’ve listed above. Ecommerce Analytics from BigCommerce BigCommerce’s Ecommerce Analytics comes included in every BigCommerce plan. Ecommerce Analytics offers Store Overview reports, Real-Time reports, Marketing reports, and Orders reports, along with other more in-depth information like Abandoned Cart and Abandoned cart recovery reports. These can offer a good baseline of reporting for your store, but to get high levels of customization and 100% accurate reporting, there is another solution. Littledata Advanced Google Analytics integration for BigCommerce You can view data through Google Analytics, the most widely used analytics platform, and ensure accurate sales and marketing data across the user journey with Littledata’s Google Analytics plugin for BigCommerce. Adding Littledata’s platform to your BigCommerce store enables you to track ecommerce events like product list views, adds-to-cart, all checkout steps, and orders/refunds. Tracking these along with each step of the customer journey is not only critical to calculating the metrics listed above but also gives you a truly complete picture of your store’s health. The Littledata app works with many themes as well, including headless setups, and utilizes more robust tracking than a GTM implementation. You can add the other apps in your data stack onto Littledata’s app as well, including services like ReCharge for subscriptions. Conclusion Your store’s health depends on your ability to track key events and metrics that offer insight into your customers’ behavior along with the success of your product offerings and marketing initiatives. The five metrics we shared above are among the most critical to monitor for your store, as they provide actionable insights that can help you tweak your store and promotion methods to drive greater revenue. Remember, though, that your data is only as good as the tools you’re using to report it. Whether you use BigCommerce’s in-built reporting tools or Littledata’s Advanced integration for BigCommerce, make sure that you’re getting a full picture of your customers' behavior and using accurate data to make decisions on the future of your store. This is a guest post from Rithesh Raghavan, Director at Acodez, a Digital Agency in India. Having a rich experience of 15+ years in Digital Marketing, Rithesh loves to write up his thoughts on the latest trends and developments in the world of IT and software development.

2021-11-05

Littledata announces Google Analytics integration for BigCommerce

We are excited to announce that Littledata will soon be available to BigCommerce merchants. Like our popular Shopify app for Google Analytics, our BigCommerce connection for Google Analytics will ensure accurate sales and marketing data across the user journey. BigCommerce will be Littledata's first ecommerce platform integration outside of Shopify. With brands like Superdry, Skull Candy and 5-hour Energy now on BigCommerce, the timing couldn't be better. Read on to see what we've been working on, the benefits for ecommerce marketers and data scientists, and how to get early access. Why BigCommerce? Founded in 2009, BigCommerce has seen remarkable growth over the last couple of years, especially in North America. A year ago when they went public, BigCommerce was already powering over 60,000 online stores in 120 countries. They have focused on additional sales channels such as Amazon since early on, and recently announced a major partnership with Amazon for fulfillment, and another with Mercado Libre for extension into the Latin American market. Everyone needs accurate data to make data-driven decisions. We're excited to be extending our ecommerce data platform to work with BigCommerce. We chose BC because it's a great fit with our customer base which are typically successful DTC brands looking to scale faster and smarter. In addition, there's a growing amount of overlap with our technology partners and agency partners around the world. Advanced Google Analytics integration Accurate data is essential for ecommerce growth, but ecommerce tracking is notoriously difficult. As the top data platform specifically designed for ecommerce, our upcoming release in the BigCommerce app store will change the game. Littledata's advanced Google Analytics connector for BigCommerce stores will give you accurate data, automatically. Whether you are an ecommerce manager looking for accurate data to drive decision making, or a CTO or web developer looking for a seamless tracking solution, we're here to make your job easier. Benefits include: Complete sales dataAccurate marketing attributionCheckout funnel trackingOwn the data in Google Analytics As with all Littledata connections, Littledata's BigCommerce Google Analytics integration has the added benefit of enabling accurate data in any connected BI dashboard or reporting tool. What's more, the integration will work with custom themes and headless BigCommerce setups! Subscription analytics Tracking recurring orders is one of Littledata's key benefits and one of the most-cited features in our five-star reviews. We are especially excited about extending our subscription analytics to BC stores, enabling accurate data about recurring transactions and customer lifetime value (LTV). Our first subscription analytics integration will be with our longtime integration partner ReCharge, who also recently launched on BigCommerce. Sign up here for early access. How to get early access Are you doing at least $1M in annual online revenue? If so, you can apply for early access to Littledata's BigCommerce integration for Google Analytics. Early adopters will not only get access to our data connector - they will also have a key role to play in shaping additional features and integrations. Note: if you are interested in connecting BigCommerce with GA4 (the newest version of Google Analytics), reach out to us about our beta program.

by Ari
2021-07-22

Try the top-rated Google Analytics app for Shopify stores

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