Category : Careers
How Littledata’s product sprints fuel innovation
Littledata thrives on innovation. As a top data connector with a complex backend and seamless frontend, we're always looking for ways to innovate faster and smarter. To fuel that innovation, we use focused development sprints to ship high-quality features and updates. Over the years, we’ve learned that: 1) having clear objectives, 2) removing unknowns, and 3) delivering value in smaller chunks is key to an impactful product development process. That's why we start projects by first clarifying our goals, then discussing the scope of features and their impact. That way, we can break them down into meaningful chunks and prioritize them for implementation. Delivering value in small chunks is key to impactful product development We arrived at this process after several trials and errors over many arduous months. Our north star metric all along has been sprint velocity. We measure that metric using total story points, which focus on a task’s worth of value delivered to customers rather than working time spent. We believe teams that most often deliver value to their customers have a higher chance of success in the long run. All that said, we recognize every team dynamic is different. Each team should test what works best for them. Littledata’s process — laid out below — helped us double our velocity per developer, per sprint. We highly recommend it to any product team that wants to try it out. To show you why our process works, let’s dive deeper into it. Choosing Goals and Objectives How to set Annual and Quarterly OKRs (Objectives and Key Results) We begin each year by stating our overall goals and objectives using the OKR framework. These annual OKRs are then broken down into quarterly OKRs and translated to fit each team. Using Team Initiatives / Epics Once each team clearly understands their OKRs for the quarter, they break them down into epics (or initiatives). Epics are bodies of work that, when completed, push the team closer to achieving their goals for the quarter. For example, in one quarter, our product team identified trial conversion rate as a key metric that, if improved, could help Littledata move closer to its business goals. To boost the trial conversion rate, the team used first principles thinking, user research and feedback, and user experimentation to help identify root issues that prevented users from completing the trial. Littledata breaks goals down into epics, which help us work together on clear initiatives Using that data, the team came up with several epics like creating a “getting started” campaign, improving the onboarding experience for users, and launching a feature to educate users about the product. Each epic contained clearly defined user stories (specific tasks) to help resolve the root issues identified. Epics breakdown We want to be able to start delivering value to our users as soon as we can. So, once we have a clear understanding of our target epics (or initiatives) for a quarter, we break them down further into valuable, independently deployable iterations: 1HOUR iteration 1DAY iteration 1SPRINT iteration FINAL iteration Each of these iterations is deployable on its own and adds value to our customers. Work starts using the smallest possible version of the epic that we could build and deploy while still adding value to users. We continue building to reach the final iteration: a fully-featured spec that has all the bells and whistles we’d initially planned for. Breaking an epic down into these iterations means that: We start adding value to our users sooner than later. Instead of waiting for a couple of sprints, we start delivering value in hours (literally.) We can measure impact a lot earlier. This helps keep us agile, letting us shift strategies if our proposed solution or the identified problem is not aligned with our users' needs. We increase perceived velocity. This helps keep team spirits and momentum high. We try to stack a mix of epics in every sprint to continue delivering value to customers across multiple fronts. The full Littledata sprint process Our sprint development cycle begins well before an actual sprint starts — ideally about two sprints in advance. We hold a few planning and estimation sessions beforehand to make sure we’ve clarified all the unknowns and aligned the entire team on the deliverables for the sprint. Then, it’s on to the epic planning. Planning epics We plan epics for a couple of sprints at a time. Each Littledata sprint lasts two weeks, which we’ve found to be short enough to accurately forecast the roadmap, yet long enough to enable us to take on larger features. For each epic planning discussion, we involve the Product Manager (PM), Engineering Manager (EM), and Technical Program Manager (TPM). Writing specs After we’ve aligned the desired outcomes for the PM, EM, and TPM for each epic and prioritised them into the sprint, the TPM works with the engineering team to break the epic down into smaller tickets that make sense from an implementation perspective. Estimating tasks Our EM works with the engineering team on a daily basis to discuss tickets specified by the TPM and estimate their complexity using story points (and following industry best practices.) Although complexity estimation is arbitrary and differs from team to team, as long as the team remains consistent in its estimations, we believe it adds a lot of objectivity to estimating sprint velocity. This further helps us plan each sprint, know the team capacity per developer per sprint, and aids us in our hiring decisions. Pre-sprint planning The PM, EM, and TPM meet again prior to the sprint’s start to discuss the now estimated epics. They negotiate and prioritize work based on the team’s capacity, as well as the value added to our customers and the business. This is where we lock in the work for an upcoming sprint. The entire product team connects at the start of each sprint to align on the epics and their desired outcomes. Ideally, this is more of an alignment meeting. By this point, everyone on the team will have gone through specs and will be quite familiar with the expectations. There should be no unknowns at this stage; the entire focus should be on execution. The sprint At Littledata, we follow an agile, two-week sprint model. We use Jira tickets to track progress, with each ticket flowing through the following stages: TODO: Prioritized ticket, assigned to a particular developer IN PROGRESS: The developer has picked up the ticket and is working on it. Ideally, there shouldn't be more than one ticket per developer in this column at any given point in time. CODE REVIEW: The developer has moved the ticket for peer review to make sure there aren’t any code quality issues. QA: After a ticket passes code review, our QA analyst makes sure the implementation matches the acceptance criteria specified on the ticket. DEPLOYMENT: If there are no dependencies, the ticket gets deployed to production after it passes QA. We try to deploy to production several times in a given sprint. Sprint review When we reach the end of each sprint, we wrap up with a review meeting. We talk through the sprint velocity, discuss what the blockers were, and brainstorm how we can improve in the next sprint. Many key Littledata features and product innovations have come from this sprint process, with sprint reviews feeding directly back into sprint planning for the next cycle. Those innovations include: A complete refresh of our popular ecommerce analytics audit checks Innovation in how Littledata handles userID for Shopify and Segment New transaction monitoring to help our own dev team as well as our customers, such as the uptime and status monitor Rapid iteration around additional app integrations, such as Zipify and Shogun landing page tracking And so much more! Indeed, the cycle continues to work on and on, from the next sprint to the one after... Try our process for yourself Has our product development process piqued your interest? Could you see yourself thriving in a collaborative work environment as part of a growing team dedicated to making a difference in customers’ lives? At Littledata we're building the top ecommerce data platform on the planet, with customers — and teammates — around the world. Take a look at our open positions, and don't forget to follow us on Instagram and Twitter. Plus, if you're using development sprints in an innovative way, let us know and you might even get featured on the blog!
Why work at Littledata?
Many of us have a similar idea when picturing the perfect job. A role with opportunities to grow, a stimulating work environment, caring coworkers and, of course, a reliable income that we feel meets our value. Finding that ideal fit, however, isn’t easy. That’s true for companies looking to hire the perfect candidate, as well. In the end, it comes down to a focus on company culture. One where employees lift each other up. Where each team member feels valued and sees how their work adds to the company’s overall goals. Our team at Littledata spans across the globe, but we’re still a very tight-knit group. We believe that comes from our commitment to bringing on team members who fit their role both technically and culturally. Finding that perfect fit is challenging when we’re competing against industry giants for our top candidates. There’s no denying that there are lots of perks to working at a big tech company like Apple or Google. But working for a successful analytics startup like Littledata has many special perks of its own. Not least of which is that everyone’s voice is heard, and every team member contributes key ideas to our product growth and partner community. "We work toward shared goals at Littledata, and that's been a key to both customer success and employee happiness," says Littledata co-founder Ari Messer, who leads our remote US team. Any one of our employees could have just as easily joined a bigger company, but chose Littledata instead. And they choose Littledata, again and again, every day. We asked our team why they decided to work at Littledata and what they love most about being a part of our family. Here are some of the top reasons they gave us, in their own words. If Littledata sounds like a team you’d like to be a part of, we want to hear from you. We list our open opportunities on our careers page. Don’t see the right fit? Stay in touch for future roles; we're scaling quickly and new job opportunities pop up almost weekly. Great work begins with great values Our core company values have remained the same since launch and continue to guide our proverbial ship. They weave throughout our day-to-day work, team offsite trips and design sprints, and continue to play a massive role in our success. Littledata founder and CEO Edward Upton defined these values early on, and they remain an essential part of our work culture. 1) New technologies Littledata is a next-gen data connector. We develop super-fast analytics apps using the latest web services and tools. Our apps empower top direct-to-consumer (DTC) brands to use modern data stacks without sacrificing speed or flexibility. 2) Happy people We believe a happy staff translates into happy customers. We employ happy and productive people with flexible working hours, engaged learning plans, and fun outside of work. 3) Collaboration We believe that true innovation comes from an environment marked by challenge, curiosity, and communication. We emphasize cross-team collaboration and share Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) across the company. Working remotely, together Littledata has had a remote, distributed team since the beginning. When COVID-19 hit, companies all over the world grappled with the sudden transition to working outside the same office. Our team didn’t skip a beat because we’ve been working this way for years. Most importantly, working remotely allows us to be flexible in more ways than one. We encourage our team to work where they want, when they want, and how they want. In fact, we've found that when done right, remote work is more productive. Work where you want Getting the most out of your work comes down to your own productivity and routines. We encourage our team to work wherever they feel the most productive that day—whether that be at home, a coffee shop, a co-working space or a more traditional office. Work when you want Many of us have families to take care of, errands to run, and outside interests to explore. Our team members live dynamic lives. That’s part of what makes them so amazing to be around—inside and outside of the workplace. Work shouldn’t consume your life or dictate how you live each day. Aside from scheduled meetings, at Littledata your time is yours. We encourage our team to work at their own pace, meaning that they can take back ownership of their day-to-day routines. Time is our most valuable resource, it’s best we spend it wisely. Our team works when they feel most productive—which doesn’t have to be from 9 to 5. Work how you want Keeping a strong work-life balance is essential at Littledata. That’s why our remote work culture only helps to promote finding an equilibrium between your work and everything else outside of it. We encourage our team members to find a balance between their work responsibilities and their responsibilities outside of the “office.” We know that life happens, so we give our team the freedom to be present in their personal lives. That’s how we build happy employees empowered to do their best work. Being remote also means that we can hire the best talent from around the world, not just one specific area. Littledata’s international team has members across the U.K., Europe, and the U.S., with hubs in Nashville, New York City, London, Cluj, and Bucharest (plus more cities coming soon!). Completely remote work isn’t for everyone, though. Some people do work best in an office setting with a fixed, "regular" schedule. That’s why we support co-working spaces and collaborative offices as needed. Never stop learning Each month, our employees receive dedicated “learning days” to further develop their skills. This time helps us explore our areas of interest while building up the skills we need to master our work. Those learning days have included all kinds of things: Online courses in Google Analytics, Google Tag Manager, data visualization, data science, and more Project-based learning around new programming languages and tools like Netlify Speaking and participation at conferences such as Google I/O, Shopify Unite and Measurecamp (we're looking forward to the return of in-person events!) By investing in our team’s professional development and interests, we’re building the best brand ambassadors Littledata could ask for, who are also experts in their craft. Build something great All of our greatest ideas, updates, and designs are the product of collaboration. Our team members may call different countries home, but we are constantly working together online. The Littledata development team builds the backbone of our data platform, and their work helps power hundreds of ecommerce businesses around the world. Their code ensures the successful delivery of hundreds of millions of essential tracking events to our customers' analytics tools and data warehouses. Through collaboration with our marketing team, customer support team, and operations team, the dev team is able to build off shared ideas to develop cohesive, creative, and innovative solutions. The support, insights, and feedback they receive help them mold Littledata's analytics platform into the best version it can be. Annual offsite meetings It’s important for us to find time each year to put work aside and connect as a team. Our global team gathers annually for an offsite retreat—typically held in Europe. This provides us a great opportunity to collaborate, catch up, and relax alongside all of our team members. During week-long offsites we find a balance between work and leisure, taking advantage of the great opportunity to collaborate and bond as a team. Throughout the week, we run a design sprint. The process helps to spark innovation and align members under a shared vision. This gives us the chance to work in cross-functional teams, and gain a better understanding of the goals of each department. Some of Littledata’s greatest advancements were the result of design sprints, and they've helped place Littledata as the future of ecommerce analytics tools. Work hard, play hard! We find plenty of time to have fun during our offsites, exploring the city we’re visiting, lounging on the beach, and most definitely enjoying the amazing company of our co-workers. And it doesn't stop there. During monthly "sprint retrospectives," every team member has a chance to highlight what's been working best and also suggest improvements to company processes, whether that's about how we make feature requests or how we might improve cross-team communications. At the end of each quarter, we also take time as a company to reflect on the goals we set for the past 3 months, assess our performance, and create specific OKRs for where we want to be and what we want to achieve in the next quarter. Each of these OKRs aligns individual departments toward our overall company objective, guiding our team under common goals and uniting our vision for the future. Join the Littledata family While the greatest resource we can give to our employees may very well be time (and freedom over their time), our greatest resource is our team. Our product would be nothing without the people behind it that shape it every day. Our team is small but mighty, with each member playing an integral part in Littledata’s success. They are the backbone of our product, between our incredible support team to our skillful engineers, and everyone in between. Together we’re able to build a product that each and every one of us is proud to stand behind. Since our team collaborates from across the world, it’s even more important that we invest our time in building inter-team relationships. Something we value most about Littledata is our camaraderie; we support each other in all of our professional and personal endeavors. “We always blame the problem, not the person.” —David Pascu, Head of Client Services Here at Littledata, we’re surrounded by some of the most uplifting people, who encourage us to work harder every day for the betterment of our team as a whole. As David so wisely put it: “We blame the problem, not the person.” We investigate those problems head-on in our design sprints, often solving big problems in a short time. Some days that’s a product improvement for the install flow of a particular Shopify analytics connection. Other days, we’re crafting the perfect answer to the question “Why Littledata?” or prototyping a tool that visualizes analytics throughputs more succinctly. (Yes, those were real design sprint projects!) Our can-do attitude makes any challenge seem possible. Our bond as a team makes working together toward solutions and innovation an exciting task. Work as a team, win as a team As a startup, we understand that each one of our employees is taking a leap of faith in joining our team. That’s also part of what makes our team so strong. Every member of the Littledata team believes in the work that they do and the service they provide. While joining a startup can be a risky decision, great risks yield great rewards. Our team is 100% to thank for Littledata’s growth and success over the years. We’re the first to give thanks where it is due; when we hit milestones and reach our goals each quarter and annually, our team are the first ones rewarded. One of the greatest benefits of being part of a small team like Littledata is the lack of bureaucracy that many encounter in larger corporations. Each of our team members has what we like to call ‘flexible’ roles—and let’s be clear, flexible does not mean multiple. By ‘flexible’ we mean that we encourage our employees to explore other fields that interest them, but might be out of their "job description." Allowing our team to follow their passions, interests, and work in areas that they do best in creates a recipe for success. So, are you in? We’re always looking for motivated and talented team members to become a part of the Littledata family. If you want to be a part of building a market-leading analytics tool while also shaping a truly special team culture, we want to hear from you. Not passionate about ecommerce analytics yet? Join our team and you will be soon :) Check our careers page for the roles we have open. If you don’t see the perfect fit, reach out to us and share your skills and experience. Any of our team members would be happy to hear from you and see if we can make a match.
Ready for what's next in Shopify analytics? Littledata is hiring
We're hiring again! With growth in our Shopify apps for Segment and Google Analytics exceeding expectations, Littledata is looking to fill 5 new roles. These are fully remote roles in engineering, marketing and customer success, based around hubs in 3 countries on 2 continents. About Littledata Do you trust your data? Starting with that deceptively simple question, we have grown from an analytics audit tool with a small team in Europe, to the leading data connector for Shopify stores, with customers and teammates around the world. Our product is constantly evolving to meet the needs of modern ecommerce brands, and our team processes are agile and supportive. Targets and goals are shared across the company, and everybody contributes to our product roadmap. We run regular design sprints to encourage deep thinking and rigorous prioritization. And we interact regularly with our tech partners and agency partners around the world, whether it's discussing an API update, updating our help center, working on a new ebook, or launching the next shared webinar. In short, if you're interested in ecommerce analytics, now is the perfect time to get involved. Whether or not you have experience with DTC brands on Shopify, we encourage experienced professionals in the SaaS world to apply. We believe that data is both an art and a science -- but if you don't get the science right, the art will inevitably fail. Data geeks are welcome here! [note]Littledata is scaling quickly, but we maintain core values around curiosity and collaboration. Learn more about our culture.[/note] Open roles These are the roles currently accepting applications. Check our careers page for the latest updates, and don't forget to follow our blog and Twitter feed to stay in the loop. Content Marketing Manager (US/Canada) Littledata is looking for an experienced Content Marketing Manager to join our fully remote marketing team in the US. In this key position, you will report directly to our founders and be responsible for accelerating growth across proven inbound marketing channels. You will take ownership of our content strategy, from blog posts to landing pages and lead magnets, and coordinate between internal staff, freelancers and partners to publish, promote, and optimize content that makes us stand out from the pack. Read more about the Content Marketing Manager job opening Customer Support (US/Canada) We are looking for an experienced and enthusiastic Customer Support Specialist to join our world-class technical support team. In this fully remote role, you will focus primarily on customers in the Pacific time zone. From responding to inquiries over chat and email, to gathering customer feedback for product development, this is an exciting chance to play a key role in customer success with the Littledata platform. Learn more about the Customer Support job opening Analytics Advocate (Europe) Do you love Google Analytics? Do you dream about funnel analysis? We're looking for an experienced analytics educator -- a writer, blogger, vlogger, instructor or consultant -- with experience educating users and teammates about analytics best practices. Littledata's app for Shopify stores provides a reliable data pipeline to Google Analytics and Segment. Merchants rely on us for accurate data about their online sales and marketing, and with your help they can understand how to get the most from the integration. This is a remote role based in Europe. Learn more about the Analytics Advocate job opening. Software Developer, Node/Mongo DB (Europe) We are looking for a curious, methodical and ambitious engineer to join our talented product team of 6. Key responsibilities include adding to existing functionality built with Node, MeteorJS, and MongoDB; working with marketing data APIs from Google, Facebook and Shopify; and evaluating the feasibility of new features. Learn more about the Software Developer job opening Head of Engineering (UK) Are you interested in building an analytics product used by thousands of stores and hundreds of millions of end customers? Do you like shipping code at a rapid pace? Littledata is seeking an experienced Head of Engineering / Software Lead that is passionate about building data integrations. This position is full-time and is based within the UK. Learn more about the Head of Engineering job opening
What we learned at Techsylvania 2018
My first design sprint
Littledata believes that happiness and productivity go hand-in-hand, but what does that look like in practice? In this post I'll share a bit about our workplace culture and most recent design sprint, from the perspective of me, our newest team member! Four years ago a new company emerged - Littledata. Fast forward to today and we have major ecommerce customers around the world, including Made.com, Figleaves and Age UK. Our consulting business has grown to develop a suite of ecommerce analytics technology that anybody can use - including an industry-leading analytics audit, automated reporting with Google Analytics and even a dedicated Shopify reporting app. And the team has continued to expand - Meet our great team here My story I joined Littledata two months ago, and it's already been an amazing journey. I was working as a marketing specialist at a Romanian company when a friend pinged me about the opportunity to work at Littledata. I was not looking for a job at the time but I was impressed about the innovative app they had created, so I knew I had to meet them. Initially, I applied for an open position listed on Littledata's careers page. Unfortunately, my background experience in that field was not so generous and I did not get the job. (True story!) But no worries there, as Littledata saw potential in my good attitude, proactive work ethic and willingness to learn. After some additional interviews and a test project, they gave me a chance and created a new position for me as a marketing assistant. This was a clear sign of an open-minded work culture that invests in its employees and focuses as much on potential as on experience. In short, I accepted the job and joined the European team. It was one of the best professional decisions I've ever made. Since I joined Littledata I've learned more in two months than in an entire year at other companies. My colleagues and supervisor took time and patience to teach me and guide me through skills that otherwise I couldn’t have learned by myself. Littledata is a data company - and Google Analytics isn’t easy stuff - but since we’re dedicated to making analytics as painless and as useful as possible to our customers, it’s an exciting and exhilarating place to work. There are new challenges and great successes every single day in the office. Besides the best mentorship I am receiving, my peers proved to be very fun and sociable. It’s a place where we do work as a TEAM, helping and supporting each other. The only competition we have is from our competitors. Moreover, the perks I got with the job with remote-working hours and annual offsites in a different countries, easily trump the perks of working at big corporations. I discovered that the fast evolution of Littledata is due to its employees. Littledata’s senior staff believes that true innovation comes from happy employees. (Want to see the data? There is statistical evidence that happiness and a positive workplace culture drive both productivity and profit.) By focusing on building a strong internal bond, offering excellent benefits, and driving diversity, Littledata created a one-of-a-kind workplace environment. Things weren’t always easy though. They’ve had their share of challenges. See how Littledata went through the challenges of developing a Shopify integration. [subscribe] Where do we work? As Littledata grew, the team expanded worldwide. Our offices are located in New York City, London, and Cluj-Napoca (Romania), and we have employees and consultants in over eight different cities. Here in Cluj, the workspace was recently renovated and each room is personalised after each employee’s personal mark. In this way, we all feel comfortable and productive at our workspace. Many times we don’t even use our office desks, preferring to work intently on our sofas and bean bag chairs, or outside in the hammocks. We might have a remote work culture, but we stay constantly connected. Our communication strategy includes Skype for official meetings and Google products (Calendar, Drive, etc.) and Slack for fast chatting, collaborating and updating. To keep track of our projects we use Trello cards, where we split the team into different boards, depending on their department. We found that it’s the best way to connect all our team and not get lost in a messaging abyss despite the different time zones. My first design sprint In order to bring clarity in our roadmap and kickstart new features, we embrace the Design Sprint philosophy. A design sprint is a five-phase framework that helps answer business questions through a fast-paced prototyping and user testing. Understand (review background and user insights) Diverge (brainstorm what’s possible) Converge (rank solutions, pick one) Prototype (create a minimum viable concept) Test (validate with users) Basically, we pick a time and a place where we all gather up every three months and do some Sprint-Planning focused on a specific goal. The process helps to spark innovation and align team members under a shared vision. Through this hyper-focus, we can build better features and launch them faster. I recently joined a Design Sprint that took place in a beautiful villa on the island of Mallorca. In the first day I assisted at a short introduction from our organizer, followed-up by the schedule presentation of our 5 day sprint-design and reviews from my colleagues regarding the last sprint. Afterwards, we separated into two groups, the product team and the marketing team. I joined the marketing team, and for the next 5 days we worked on new ways to promote Littledata by answering the needs and the common questions our customers have. After we all agreed on the most important topics to cover we split up into three teams of two people each. One team managed a new promotional video, the other took on the app’s features process, and the last one worked on a customer onboarding process. I was in the app’s features team - check them out: Littledata’s features. The product team came up with a way to increase engagement in our Shopify app and started to develop an exciting new feature that we’ll be launching next quarter! On the 4th day the product team and the marketing team reunited, presented their work and ideas, and voted on each other’s ideas. The last working day was the prototype day where both teams tested their prototypes with real customers. This was an essential part of the Sprint and definitely worth doing if you’re thinking of running a Design Sprint yourself! The Sprint-Planning was also a great way for catching up with each other and spending quality time with all the team members. Our leisure time was spent in Spain, traveling and engaging in fun activities. Work hard, play hard! We even spotted one of our customer's products, Micro-scooters, in a shop window Palma's old city! Perks In my opinion, one of the biggest perks of working at Littledata is the remote-working hours. A flexible and personalized work schedule gives the employees the opportunity to balance work and personal life very efficiently. Besides, the company offers the benefit of working from home when needed. We can work from a coffee shop, a HubSpot, a park or wherever we feel like it. You can work from anywhere ... just make sure to have a good internet connection. Healthcare is also assured. No need to worry about this topic, because for employees in Romania, Littledata grants personal health insurance through our Groupama collaborators. Wellness is also supported by weekly fruit baskets, tea, coffee and other yummy snacks. Integrating all of these pieces together, we create a comfy and positive environment for our employees. Workplace culture (P.S., we're hiring) Our growing team is open to hiring new staff members who bring value and personality into Littledata. Having a strong professional background helps, but a drive to learn is just as important. Get involved and be proactive. We encourage learning in all of our activities. We look for people that are passionate, ambitious and always want to challenge themselves. Another criteria that we are fond of is respect. Our company has a strong policy in respecting its employees. As we are very diverse in culture, we coordinate to celebrate each person's birthday and major life events. And last but not least, we are fun folks. Be serious in your work, but have a positive and cheerful attitude. And guess what? We are hiring! We have big plans building some awesome products. So come join us, either as an employee or as a collaborator, to create new features using the latest analytics technology. Check out our open positions here. We’d love to hear your opinion - what do you think a great workplace looks like? Leave a comment below and subscribe to our newsletter for the latest in everything analytics.
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