Category : Connections
See you at Shopify Meetup Hoboken!
We're excited to be sponsoring the next Shopify Meetup Hoboken, hosted by our friends at Refersion! The New Jersey ecommerce meetup is a great way for Shopify and Shopify Plus merchants to share ideas, hear insight from leading ecommerce managers, and learn from each other. Will we see you there? About the event The Shopify meetup in Hoboken is a great way to connect with top merchants and learn from each other about how to scale an ecommerce business. This month's question: How Do You Acquire Customers? Learn firsthand from other Shopify merchants as they share their challenges and creative solutions to finding new customers online. Speakers Terrence Kelleman, Inventor & Founder, DYNOMIGHTY Zel Crampton, CEO & Founder, Diggs Carl & Ewelina Augustin, Founders, The Vegan Warehouse [note]Did you know? Littledata's Shopify app fixes tracking automatically, with smart connections for Google Analytics, ReCharge, Refersion and more.[/note] Sponsors This month's event sponsors are Littledata, EasyShip and P3 Media. (Using EasyShip for international ecommerce shipments? Check out our multi-currency tracking for Shopify stores.) Tickets Get tickets HERE
Does Littledata work with my ecommerce reporting tool?
We often get asked if Littledata works with certain reporting tools that are popular among merchants. Here's the short answer: if your tool can pull data from Google Analytics or Segment, then our smart connections will help you get accurate data to use with those reporting or data insight tools. Here’s exactly how we work with each platform. The Establishment These are the main ecommerce reporting tools. If you're using one of these tools, you're in luck. Littledata integrates with them automatically. These products include: Google Analytics Google Data Studio Tableau Segment Power BI Read on to see how Littledata works with these data insights tools to improve the accuracy of your data and the usefulness of your reporting. Google Analytics The world’s most popular analytics tool gets even better when paired with Littledata’s smart connections and full audit to enhance the ecommerce event data captured from your store. GA is the core tool to which Littledata connects, allowing you to connect to other dashboards below, such as Tableau and Data Studio. [subscribe] Segment Segment’s data pipeline is a trusted way to get analytics from one platform into dozens of others without complex engineering. Our source for Shopify and Shopify Plus helps you automatically send ecommerce events into any of Segment’s hundreds of destinations. Once the Segment connection is set up, you never lift a finger. Google Data Studio Data Studio is our dashboard tool of choice for more custom-designed reports. Because Data Studio integrates with Google Analytics, Littledata’s connections can all be exported from GA into Data Studio. While it can be slow to generate reports at scale, its unlimited free reporting makes it hard to beat for ad-hoc analysis. [note]Have you done something unique with Data Studio and Littledata? We'd love to hear about it. Reach out and let us know.[/note] Tableau Tableau, now part of the Salesforce family, was one of the first tools to provide a smart, easy setup dashboard. Their connection with Google Analytics is well established, and as with Data Studio you can access the Littledata events from there. Power BI Microsoft’s popular reporting tool can also import data from Google Analytics, so anything Littledata pushes to GA is available in Power BI. Power BI is especially useful if you want to visually explore your ecommerce data, as the platform offers interactive visualizations and a range of business intelligence (BI) insights. They also allow on-premises report deployment (behind a firewall), which is great for larger brands with large in-house teams. Newer solutions In addition to the 'establishment' above, Littledata seamlessly integrates with a number of newer reporting tools that offer Google Analytics insights and visualizations. These apps and reporting tools include: Glew Glow Yaguara These tools are especially popular with Shopify and Shopify Plus stores. Glew Glew provides some cleverly-curated ecommerce reports, but any of the underlying data on marketing attribution or customer behaviour pulled from Google Analytics will require Littledata’s improved tracking for full accuracy. Here’s a more detailed guide of the differences between Glew and Littledata. Grow Grow is a newer dashboard tool with hundreds of reporting sources, of which Google Analytics is their ‘most popular’. While some of the detail from Littledata’s connections may be lost in ‘basic reporting’ from GA, their multi-channel marketing reports are useful. Yaguara Yagura provides a series of templates to gain insights into your ecommerce business. One of their key integrations is with Google Analytics, and so the extra insights from Littledata’s tracking can be pulled into a Yaguara dashboard. Tools we don't work with directly The following tools don't connect with Littledata, and we aren't planning an integration. Conversific Conversific is an analytics tool for Shopify, with similar reporting to Littledata. While Conversific doesn’t offer the same smart connections as Littledata, it’s unlikely you’d need to use the two together. Metrilo Metrilo offers to optimize marketing channels for ecommerce. While their guide says Metrilo is a good alternative to Google Analytics, it won’t replace the reporting that Littledata provides. Zaius Zaius is an ecommerce CRM, allowing you to personalise and automate marketing based on customer interactions. As such, it needs its own event data capture, and can’t integrate with Littledata reporting. [note]Have you built custom reports using Littledata? We'd love to hear about it. Give us a shout and let us know.[/note]
Top 10 ecommerce sites using Refersion
By now I'm sure you've heard of Refersion. They're on a mission to make advanced affiliate marketing accessible to every online store. Littledata's Refersion integration quickly became one of our most popular connections since first launching it in the early days of our first Shopify app. Why? Because... It works automatically The need for accurate data grows exponentially as your affiliate campaigns take off! If you're thinking of using Refersion or getting started with Littledata (or both), I'll offer a brief overview plus 10 great examples of ecommerce sites using Refersion to outperform the competition. What is Refersion? Refersion is smart affiliate marketing. They make it easy to manage, track and grow your affiliate network and promotions. Refersion offers: A personalised affiliate portal Unlimited commission structures Easy ecommerce platform integrations Automatic approvals for affiliates & orders And much more... ...which is all really awesome. But how do you know if those affiliate campaigns are leading to the right kinds of sales? What's the lifetime value from each campaign or affiliate? [subscribe heading="Integrate Shopify, Refersion and Google Analytics"] The answer is simple: the most successful sites using Refersion also use Littledata to power their analytics. Littledata's Refersion connection makes it easy to track affiliate marketing ROI in Google Analytics, so you can do whatever you want with the data. Benefits of the advanced Refersion-Google Analytics integration include: Accurate tracking for affiliate marketing channels and campaigns Detailed analytics about sales, refunds, user behaviour and product performance Smart audit to check for accurate tracking Benchmarks against other ecommerce sites Without further ado, let's get into some great examples of top ecommerce sites using Refersion. [note]Did you know that Littledata and Refersion both now integrate with Segment?[/note] 10 merchants using Refersion for ecommerce growth 1. Bokksu Bokksu is a popular Japanese snack subscription that handpicks snacks Japanese people eat regularly and curate them into themed monthly box deliveries. Bokksu is also the only Japanese subscription box that includes a Tea Pairing designed to complement each month's snack selections. 2. Primally Pure Primally Pure is a skincare company offering 100% natural and toxin-free products that support "radiant skin, a healthy body + a happy self." The company sells a variety of body oils, natural deodorants, facial sprays and more. They also have a flourishing influencer community which they use to promote product incentives, referral programs, loyalty programs and more. 3. Athletic Greens Athletic Greens spent 10 years of research to develop a tasty supplement drink with better nutritional density than anything else on the market. With 75 vitamins, minerals and carefully sourced ingredients, the company is a leader in the fast-growing nutritional supplement industry. But here's what really sets them apart. As a subscription-based company, they only sell their product online to monthly subscribers, which they call ‘long term nutritional insurance plans’. They also run their online storefront on Shopify and use ReCharge for managing subscriptions, which helps them maintain a smooth operations flow and make decisions based on consistent, accurate data. Learn more about how Athletic Greens continues to grow. 4. CultureFly For fans of pop culture both casual and extreme, CultureFly creates subscription boxes, collectibles, and apparel. They also sell apparel for both men and women, valuable collectibles and accessories from pet outfits to headwear. Partner brands include Pusheen, Nickelodeon, Cartoon Network, Game of Thrones and more. 5. Rocketbook Rocketbook, AKA "The Neverending Notebook" is designed for classrooms, offices and personal work items. The company's most popular product, The Fusion, is a reusable pen and paper notebook with seven different page templates that connect to cloud services like Google Drive, Dropbox, Evernote, Slack, iCloud, Apple Mail and more. The notebook has "42 pages packed with calendars, to-do lists, and notetaking layouts." 6. Pura Vida Pura Vida is a jewelry store founded in Costa Rica that helps provide full-time jobs for "artisans worldwide." Many of company's bracelets, rings, necklaces and accessories are handmade. 7. Dry Farm Wines Dry Farm Wines make and sell artisan, handcrafted wines that are "the only health-focused Natural Wines in the world." Their wines are free of chemicals and artificial additives, sugar-free and contain low alcohol content. 8. DX Racer DX Racer manufactures and sells popular gaming chairs and office chairs. They also offer a line of computer desks, branded accessories and apparel. 9. KontrolFreek KontrolFreek develops performance gaming gear and controller accessories for serious gamers. They sell performance thumbsticks and gear for PlayStation, Xbox and other popular gaming systems. 10. Luxe Fitness Luxe Fitness is an Australia-based collagen protein supplement for women. The company sells supplements, such as vegan protein powder, keto-friendly powder, an ice cream mix, a matcha mix and daily protein capsules.
Top 3 benefits of integrating Segment with your Shopify store
Shopify is a terrific, industry-leading platform that continues to see success with its variety of in-app features and integrations for merchants. One of the ways it hasn't been successful? It's native reporting platform. In a recent post about popular brands using the Segment app for their Shopify store, we outlined what the Segment platform is, and why top brands are choosing to use Shopify and Segment together. In this post, we'll run down the three best benefits for merchants using Shopify and Segment in tandem. First, let's start with the problem: What’s wrong with Shopify reporting? Shopify’s native reporting is simplistic and incomplete, missing key steps in the customer journey. This makes it difficult for Shopify merchants to get accurate data on sales and marketing efforts for their store. The situation is even worse if you want to push that data to Segment, as previously this had to be done manually (i.e. you'd need to hire a developer and a consultant just for the setup). The good news: Littledata's new Segment connection (available in the Shopify app store) fixes this automatically. [subscribe heading="Use your store as a Segment source" background_color="green" button_text="Get the app" button_link="https://apps.shopify.com/segment-com-by-littledata"] How does the Segment connection work? Once the data is tracked within your Shopify store, it's then sent to Segment. By adding Shopify to your Segment sources, it's easier to push your Shopify dataset to Segment destinations so you can report and act on ecommerce behavior. Plus, our app fixes the tracking automatically - so you can make data-driven decisions with peace of mind, knowing that the Shopify data is accurate when you push it to Segment destinations. Tracking for Shopify & Shopify Plus To recap from our post a few weeks ago, Littledata's Segment connection sends the following events from your Shopify or Shopify Plus store to Segment. These events will show up as tables in your warehouse, and as regular events in your other destinations like Google Analytics, Amplitude, Mixpanel, Kissmetrics, Heap and more. Among all Shopify apps, the Segment connection offers benefits unique to Shopify partners. Check out our help center for additional questions on the Segment integration. 3 benefits of connecting Segment with Shopify 1) Capture every customer touchpoint Our Segment connection lets you use Shopify as Segment source. In other words, merchants can now automatically track every ecommerce touchpoint on your Shopify store, including: User/browsing behaviour Checkout steps Sales & refunds Customer lifetime value (CLV) Marketing metrics like customer acquisition cost (CAC) When merchants integrate Segment with Shopify, no touchpoint in the customer journey will go untracked. This includes multiple checkout steps, sales conversion data and customer lifetime value (CLV), one of the most crucial metrics for any store owner to track. 2) Server-side tracking for 100% accuracy Speaking of tracking, Littledata's server-side tracking approach within Google Analytics beats out Shopify's native reporting, which is riddled with inaccurate numbers. Server-side tracking ensures each data metric is 100% reliable, empowering merchants to make better, data-driven decisions for their store. 3) Set up in minutes for any Shopify store Quick integrations should never be undervalued. Within minutes, Shopify merchants can have their stores armed with a steady data flow. Sound too good to be true? That's the power of next-gen tracking and reporting. Which events are tracked? Littledata's Shopify app for Segment users automatically tracks key events in the ecommerce journey. These currently include: From your Segment workspace, you can then push this data to hundreds of Segment destinations, such as: Reporting and visualization tools like Mixpanel and Google Analytics Sales and marketing apps like Hubspot and Salesforce Email marketing like Drip and Klaviyo And the list goes on and on...check out this master list of Segment destinations. Enterprise plans for Shopify Plus stores The Segment integration for Shopify captures every stage in the customer journey, empowering you to do more for your store with an accurate dataset. The best way to get started? Littledata enterprise plans are a popular option for Shopify Plus merchants and other stores set on major growth. Enterprise plans offer reliable customer support, a dedicated account manager, help from our Google Analytics consultants, data analytics experts and ecommerce growth hackers.
Top 7 Shopify merchants using Segment
Data can be immensely useful. It can empower your decision making, change your course of action or offer insight into a better way forward. But if data is inaccurate, disorganized, or simply set up to be overwhelming, it can be distracting or even set you up for failure. So where do you start with data? As Shopify continues to develop features for enterprise ecommerce, like selling in multiple currencies, many larger merchants are combining the plug-and-play versatility of Shopify Plus with Segment's dynamic approach to customer data. This is especially true for stores with personalised online experiences, DTC brands and products by subscription. Why? Because each of these businesses are looking to automate the customer journey as much as possible. Last week at Shopify Unite, we learned a lot. But one thing we kept noticing was how often Segment came up in discussions with Shopify partners. With that said, we wanted to take a look at some of Littledata's customers using Shopify and Segment together to supercharge growth. What is Segment? Segment is a streamlined way to clean, collect, push and pull customer data. The company has raised over $280 million and it continues to grow especially fast in the commerce vertical. Their Customer Data Infrastructure (CDI) is built around connections, protocols and personas (single user views), and the platform organizes connections in terms of sources and destinations. In other words, you can think about Segment as a single API for all of your customer data. [subscribe heading="Try the only recommended Shopify app for Segment" button_link="https://apps.shopify.com/segment-com-by-littledata" button_text="Learn More"] You probably know by now that Segment is used by major ecommerce brands like Trunk Club, which famously uses Segment to help deliver personalised style recommendations. Such advanced benefits are increasingly available to everyone. As Shopify continues to push features for enterprise ecommerce, you don't have to be front-page news to take advantage of Segment's functionality. So which mid-sized and larger brands are using Segment together with Shopify? 7 merchants using Shopify and Segment together Each of these stores are currently using Littledata's Shopify x Segment connection, which integrates Shopify with Segment automatically to ensure accurate tracking at every customer touch point. While some of these brands use the Shopify app to push data from Shopify to Segment for ecommerce reporting (with tools like Mixpanel and Amplitude), some are more focused on using data for hyper-targeted marketing automation. Others are combining these approaches for a complete, custom experience and fixed Shopify reporting. 1. Nuun Nuun was the first company to separate electrolyte replacement from carbohydrates. The result? A healthy, hydrating beverage without all of the extra sugar and additives. Nuun started ten years ago and has continued to expand to offer a variety of products for hydration and healthy living. The products are now sold in over 5,000 outlets in the USA and available in over 30 countries. We love Nuun's website because it offers subscriptions, which makes it easy to subscribe to the hydration products you rely on for sport or everyday life. 2. Unicorn Rides Unicorn Rides is the fastest transportation method within 1 mile and costs a fraction of popular scooter rental startups like Bird, Spin and Jump. Remote access (and automatic unlocking) through users' mobile phones is a feature that sets Unicorn apart from competing scooter companies. Users can also build "lists" made up of family and friends that can share their scooter. Unicorn scooters are currently available at a discounted rate of $549 for a one-time purchase. 3. ROMWOD ROMWOD stands for Range of Motion Workout of the Day. It's a Crossfit organisation with thousands of Crossfit athletes integrating its daily workouts with their own routines. ROMWOD sells apparel such as mens's and women's shirts, tanks and hoodies, as well as workout mats and other Crossfit-related accessories. While the company sells its workout routines on a monthly subscription ($13.95/month), its online shop is mainly built for one-off purchases. 4. Kin Kin is an adult beverage company selling two primary products (Kin Spritz and High Rhode). These drinks — coined "euphorics" — were created by Kin to help adults "open the mind, calm the body and connect the spirit". A 4-pack of Kin Spritz currently sells at $27, non-subscription. 5. Cellucor Cellucor sells industry-leading powder mixes, including pre-workout, post-workout and products categorized by goal such as weight loss, muscle gain and sports performance. Following their "Wherever your workout takes you" mantra, Cellucor products are meant for both on-the-go and at-home. The company offers hundreds of products, including the powders themselves, products sorted by ingredients (creatine, amino acids, etc.) and apparel for both men and women. Cellucor's cart is built on a tiered discount system — the more the user adds to their cart, the better their discount is upon checkout. The tiers include free shipping (orders of $50 or more), a 15% discount and a 20% discount on their entire order. 6. Rooster Teeth Founded in 2003, Rooster Teeth is a "pioneering media and entertainment company responsible for some of the biggest online series in history", including the award-winning web series, Red vs. Blue. The company also produces the well-acclaimed animated series RWBY, which is the first western anime series to be distributed in Japan. With over 45 million subscribers on its YouTube Network and 5 million unique monthly visitors to its RoosterTeeth.com hub, the company's online retail activity has skyrocketed — Rooster Teeth sells popular apparel, accessories, brand collections, drinkware, branded electronics and even home toys. 7. BH Cosmetics BH Cosmetics is an innovative beauty brand committed to selling cosmetics that are cruelty-free, vegan-based, rigorously-tested and affordably-priced. While the company does not offer a subscription option, they do have an affiliate program where they offer an 8% kickback for referral purchases. Are you harnessing the full power of your Shopify store? Littledata recently partnered with Segment to launch a Shopify to Segment connection that makes it easy to accurately track Shopify store performance and send those events to Segment. This frees you to connect that data to hundreds of Segment destinations like Google Analytics, Mixpanel, Salesforce and Hubspot. Later this year, we'll be diving into some case studies about how Shopify Plus merchants are using Shopify and Segment together to implement personalised shopping experiences. If you want to be considered, just head to the app store and download our Segment app for Shopify, then give us a shout. We're here to help you reach the right customers at the right time, so you have more time for the little things in life. Like riding your bike (or your Unicorn scooter).
Enhanced Magento connection: Welt Pixel app for Google Analytics
As part of our Magento connection, we're excited to announce our partnership with Welt Pixel. Not only will this allow us to offer more dynamic enterprise plans for Magento merchants, but it creates a ripe opportunity for interested enterprises to join Magento's unique ecommerce network. Through Welt Pixel's Magento 2 extension, we've been able to provide store owners with complete, accurate data, including: Full Enhanced Ecommerce shopping behaviour events Custom dimensions for product reviews and stock status Light-weight script for fast-loading pages Full configuration in Google Tag Manager A connection you can trust With this new partnership, Google Analytics Enhanced Ecommerce for Magento 2 enables full Enhanced Ecommerce tracking implemented in just minutes. That way, you can start gathering valuable data literally overnight to make better, data-based company decisions than ever before. Magento users can also track product views, clicks, detail impressions, cart-related user actions (adding or removing products), promotion data, purchase data, refunds, and more. Enterprise plans Our Magento connection is available at any enterprise level. Littledata's Enterprise plans include unlimited app features, such as Facebook Ads and Google Ads connections with Google Analytics, plus options for custom setup and reporting. Plan features include: Advanced setup for Google Analytics and Google Tag Manager Account management from a certified Google Analytics expert Knowledge of best practices for Magento 1 and Magento 2 Advice on analytics and platform migrations Multi-channel marketing attribution and Lifetime Value reporting Private benchmarks [subscribe heading="Get accurate data for Magento" button_text="Get started" button_link="https://www.littledata.io/connections/magento"] Getting started If you don't already have a Littledata account, you can book a demo with a Magento analytics expert. Questions? We're here to help you scale — contact us with any questions about Littledata, our Magento connection, or what our new Welt Pixel partnership means for your store.
Announcing our new Shopify app for Segment users
Littledata's new Shopify app for Segment tracks sales and browsing behavior automatically, so you can focus on growth. Thousands of online businesses use Segment to clean, collect and control customer data. Littledata's Segment connection fixes ecommerce tracking automatically, and sends that data to your Segment workspace. Our Shopify-to-Segment connection is the newest source in the Segment catalog, joining over 200 powerful integrations. We've always loved Segment, and with a growing number of shared customers (larger ecommerce sites using both Segment and Littledata), building a seamless connection was a no-brainer. Automated ecommerce tracking Like our Google Analytics connection for Shopify stores, our Segment connection uses server-side tracking to capture every step in your checkout flow, plus sales, refunds, product variants, and more. It's the easiest way to ensure accurate, detailed data about sales and shopping behaviour. In fact, Littledata is the only recommended Segment integration for Shopify and Shopify Plus! Benefits include: Works with any Shopify or Shopify Plus store Server-side tracking for 100% accuracy Captures every touch point, including checkout steps, sales data and customer lifetime value (CLV) Analytics audit to check for accurate tracking The connection captures what happens on your Shopify store, then pushes that data to Segment so you can send it to hundreds of Segment destinations. Customers use this for marketing automation, campaign personalization, ecommerce optimization, reporting and analysis. For example, you can push your Shopify data to tools including Hubspot, Salesforce, Mixpanel and Google Analytics. Browse our Segment help guides for details about which events you can track with our Segment connection. [subscribe heading="Best Shopify app for Segment users" button_text="Free trial" button_link="https://apps.shopify.com/segment-com-by-littledata"] Getting started Getting started is easy. If you don't already have a Littledata account, you can download Littledata's Shopify app for Segment users directly from the Shopify app store - with free trials on all plans! If you're already using Littledata, you can add the Segment connection from the Connections tab in your Littledata admin. Questions? Our enterprise plans now include the option for custom Segment data audits, setup and reporting. We're here to help you scale.
New Klickly integration for Shopify stores
We're excited to announce a new integration with Klickly! Get ready for smarter analytics. Many Shopify stores know that their data isn't accurate, but they don't know where to start. Littledata tracks everything automatically. Our new Klickly integration offers full sales and marketing tracking, plus a free custom report to help you get higher ROI on Klickly campaigns. What’s Klickly? Klickly is an invite-only, commission-based advertising platform that enables ecommerce merchants to run unique buyable ads on thousands of well-known websites. With risk-free, commission-based pricing, you don't pay commission until Klickly gets you a sale. Setup takes less than 10 minutes, and there are no long-term agreements or fees. Stop paying for clicks + impressions that don’t lead to sales. Klickly lets you pay only when ads drive sales and set the commission that’s right for you. Benefits of Littledata's Klickly integration: Campaign reporting – Get automated reporting for sales from Klickly Ads Marketing attribution – Connect marketing channels and campaigns with shopping cart activity and buyer behaviour, with automated tracking for Shopify stores Optimisation – Make data-driven decisions with Littledata’s industry-leading analytics audit, smart connections and industry benchmarks Setup guide For the Littledata - Klickly integration to work, you need to have both apps installed for your store. Install Klickly and Littledata Ask the Littledata support team to activate the Klickly report for you Yes, it’s that easy! You can contact Littledata support from the Intercom widget in the app, or just reply to any of our onboarding emails :) Enterprise plans for larger Shopify stores and Shopify Plus If you run a larger Shopify store on Shopify or Shopify Plus, we’re here to help you scale. Littledata offers enterprise plans that include custom setup and a dedicated account manager. This can include anything from GTM setup to custom reporting. Larger stores looking for an enterprise plan are encouraged to sign up for a free trial of Littledata, then contact us for a free consultation so we can take an in-depth look at your setup. If you’re a digital agency with multiple customers on Shopify using Klickly, even better! Check out our agency partner program for Shopify experts. If you're looking for accurate, actionable analytics, Littledata's new Klickly integration will help you scale the smart way. Say hello to a better way!
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