CRO

January 5, 2023

How to track ecommerce conversions in GA4 (Google Analytics 4)

Have you mapped out a data plan for 2023 yet?

CRO

September 3, 2021

5 Still Effective Tactics to Boost Ecommerce Conversion Rate Optimization

Running an ecommerce business is a particular challenge

Cart abandonment Littledata

July 14, 2020

The state of mobile ecommerce for Shopify stores (VIDEO)

Is mobile a better channel than your current data suggests?

Adam Ritchie Shogun Littledata Shopify conversions

April 8, 2020

How to manage multiple Shopify stores without sacrificing conversions

Even if you only run one business, that doesn’t mean you should only have one

ecommerce conversion rate optimisation by littledata

August 15, 2019

How much does customer engagement affect conversion rate?

Whether you’re using Shopify, BigCommerce, Magento, Salesforce Commerce

Eight Ways to Minimise Cart Abandonment

May 16, 2019

8 ways to minimise cart abandonment

It might be a familiar sinking feeling – why do users keep deciding at the

Auditing Google Analytics

August 1, 2018

How auditing Google Analytics can save you money

When is the last time you audited your Google Analytics account?

abandoned cart emails

June 21, 2018

Abandoned cart email tactics that actually work

The number one reason for shopping cart abandonment is that online shoppers are