Ecommerce

Popular blog about Google Analytics updates and how to set up accurate ecommerce tagging and tracking, including Facebook marketing and user behaviour.

March 22, 2017

Pros and cons of Google Analytics for ecommerce merchants

Particularly for newer users, Google Analytics is a complex platform

byAdrian Vicol

Facebook ads don't match data in Google Analytics

February 8, 2017

6 reasons Facebook ads don’t match the data you see in Google Analytics

If you run Facebook Ads and want to see how they perform in Google Analytics,

byEdward

November 30, 2016

Top 5 Google Analytics metrics Shopify stores can use to improve conversion

Stop using vanity metrics to measure your website’s performance!

byEdward

November 14, 2016

What are Enhanced Ecommerce reports?

In May 2014 Google Analytics introduced a new feature: Enhanced Ecommerce

byEdward

November 2, 2016

Android users buy 4x more than Apple users. Why?

Looking at a sample of 400 ecommerce websites using Littledata, we found mobile

byEdward

Top 5 pitfalls of ecommerce tracking and shopify tracking in Google Analytics

November 1, 2016

Top 5 pitfalls of tracking ecommerce in Google Analytics

We all need our Google Analytics data to be correct and realistic

byAlexandra

Ecommerce

October 25, 2016

How to increase the product click-through rate

According to W3Techs, Google Analytics is being used by 52

byAlexandra

How to use Littledata software to monitor ecommerce performance

September 14, 2016

How to use Littledata’s software to monitor ecommerce performance

Littledata provides daily insights in your inbox

byAlexandra

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Ecommerce

Pros and cons of Google Analytics for ecommerce merchants

6 reasons Facebook ads don’t match the data you see in Google Analytics

Top 5 Google Analytics metrics Shopify stores can use to improve conversion

What are Enhanced Ecommerce reports?

Android users buy 4x more than Apple users. Why?

Top 5 pitfalls of tracking ecommerce in Google Analytics

How to increase the product click-through rate

How to use Littledata’s software to monitor ecommerce performance