Join our virtual Shopify Meetup on July 15th

What are you doing on 15 July? Asking us Shopify questions, that's what! Join Littledata, CartHook and Electric Eye for a Shopify expert roundtable. This summer has seen virtual events galore for the Shopify world, and we really like the AMA (Ask Me Anything) format. So Littledata is excited to join our friends at CartHook and Electric Eye for a virtual Shopify meetup on July 15. It will be a Shopify expert roundtable with the option to submit questions in advance, and plenty of time to chat. At this meetup, the panel of Shopify experts—consisting of Jordan Gal of CartHook, Chase Clymer of Electric Eye and Honest Ecommerce, and our own Ari Messer—will answer questions asked by attendees. At the request of past Meetup attendees, the event will be held during the workday (so yes you can practically be paid to attend!). [tip]Have a question for the panel? Submit your questions online here.[/tip] Event details When: 1:30pm ET on 15 July 2020 Where: Zoom! Who: Ari Messer (Littledata) and Jordan Gal (CartHook), hosted by Chase Clymer (Electric Eye) Sponsored by Shopify and Klarna You can register for the event here About Shopify Meetups Shopify Meetups are hosted by Shopify Experts to share knowledge with the growing Shopify enthusiast community. This also includes those who work predominantly on Shopify Plus. The meetings are free and open to everyone. Education and value is the focus of these Meetups, with each event featuring speakers and offering networking opportunities. Attendees range from seasoned ecommerce experts to budding entrepreneurs. What to ask Really any Shopify questions are fair game. Actually, scratch that, anything about ecommerce in general is good too! Interested in ecommerce trends during COVID? We've got the data. Wondering how to choose the most important metrics for your store? Ask away. Looking for more technical details about how Shopify, CartHook and Littledata work (together or apart)? Now's your chance to dive in deep. How to register You can register for the event here. It's a free online event and anyone can register. See you then!

by Nico
2020-06-29

Everything you need to know from Shopify Reunite 2020

This time last year, we were enjoying a beautiful spring in Toronto, chock-full of new announcements for Shopify sellers around the world. But this year, COVID-19 had other plans. [note]Here's everything Shopify announced and updated from Unite 2019[/note] While we would have loved to be in Toronto, hats off to Shopify for making the most of a "lost" event. By restructuring and rebranding Shopify Unite to Shopify Reunite and taking the event virtual, Shopify has actually reached more sellers, agencies, partners and dev teams than by holding the event in-person. More than 100,000 people in the Shopify ecosystem attended the event! With our top-rated Google Analytics app for Shopify adding new features and updates and ourSegment app gaining popularity in the app store (it's the only recommended Segment app for Shopify) our eyes and ears were open wide for this year's slate of announcements! [tip]Here's what's new in our Shopify apps for Google Analytics and Segment[/tip] We chatted with our agency partners to get feedback about which announcements might have the biggest impact on their business, from design and development to growth marketing for Shopify Plus stores. Here are six major updates: [subscribe heading="Top Google Analytics app for Shopify" button_text="Learn More" button_link="https://www.littledata.io/connections/shopify"] 1) Shopify Plus galore! Shopify Plus Admin upgrades New admin helps merchants expand into new countries, products, or brands by launching new stores Merchants can also copy existing data (i.e. themes, users, already-installed apps from existing stores) Offers a more complete overview of store performance COVID-friendly automation templates for Shopify Plus Automate ecommerce workflows and marketing campaigns across apps From Littledata: trace every order back to its original marketing channel with accurate attribution in Google Analytics New Flow and Scripts templates let sellers customize checkouts, automate tasks and build product promotions easily New templates for automation include: Shopify Flow templates specific to COVID-19 Shopify Scripts templates to optimize the checkout experience Shopify Flow Connectors to connect with tools like Launchpad, ReConvert, and Omnisend [tip]Did you know we launched the first Shopify Flow connector for Google Analytics?[/tip] Page activity Merchants can now see who else is working on the same product as you. If someone is currently editing a product page (or saves changes), you won't lose your place since everyone working on the page will be notified [tip]Littledata's enterprise plans are optimized for Shopify Plus[/tip] Storefront renderer Infrastructure upgrade to accelerate site speed Changes the way Shopify serves read requests Better server-side performance 2) New finance tools Shopify Capital Shopify gave away more than $1B in cash advances to merchants this year Extended financing availability beyond US (to Canada and UK stores) Shop Pay Installments Shoppers can now pay in installments (via "buy now, pay later"): 4 equal payments, interest-free, no additional fees Littledata also integrates with Sezzle, another popular "buy now, pay later" solution Shopify saw an 18% conversion rate increase and higher AOV from the added payment flexibility, especially during the economic stress brought on by COVID-19 Shop Pay installments will launch later this year in the US and all merchants currently using Shopify Payments are eligible [note]Easily track your Shop Pay / Shopify Payments data in Google Analytics[/note] Shopify Balance Includes a banking account offering faster access to funds Includes a Shopify Card (either physical or virtual) so businesses can spend flexibly Features a rewards program for everyday spending (Shopify apps, marketing, shipping) [subscribe heading="Top Google Analytics app for Shopify Plus" button_text="Learn More" button_link="https://www.littledata.io/connections/shopifyplus"] What about custom checkouts? For Shopify Plus, new custom checkout features include: Online tipping Cross-border duties Curbside pickup Local delivery settings [tip]Track every checkout step, sale and refund in Google Analytics[/tip] 3) Borderless ecommerce Cross-border domains for international selling Offers a localized shopping and checkout experience for international customers Tailor the currency and language based on customers' buying location [tip]Get accurate multi-currency tracking and better support for Shopify and Shopify Plus[/tip] Custom FX Merchants can set a price for each currency they sell in No more worrying about fluctuating exchange rates Merchants can advertise more effectively with Google Ads and Facebook Ads in every customers' local currency 4) Greater customer reach Shopify POS Better online customer experience at every touchpoint—"the most versatile and scalable POS we've ever built" says Shopify Creates room for popular fulfillment options: local pickup, delivery, or shipping Merchants can search for inventory across locations, set retail-specific staff permissions Local pickup Local delivery Google Shopping Merchants can now list their products with Google Shopping for free via Shopify's Google Shopping app (available only in USD for now) Shop app First-of-its-kind native shopping app developed by Shopify Already more than 16 million users 5) Ecommerce infrastructure Sections (beta) Merchants can now edit sections on all pages, not just homepage, plus drag and drop apps anywhere on their online store Currently in Partner Beta Product states Products now differentiated in draft, active or archive so merchants can filter and organize products by state more easily In other words, products can be saved as unpublished and worked on later 6) Fulfillment updates Shopify Fulfillment Network (SFN) Once this news broke last year, we watched Twitter run wild as store managers imagined the possibilities with Shopify's brand new Fulfillment Network. Designed to compete with the world's top fulfillment networks (Amazon, USPS, etc.), the network will be built across the United States at first before (hopefully) expanding across the Atlantic. Shopify will be pumping over a billion dollars into this infrastructure, expanding and improving the network. Now, in 2020, that expansion and improvement has arrived: Inventory intelligence: Shopify will make recommendations as to which inventory should be stored where so that it's close to customers More brand control: Branded packaging and marketing inserts More data control: better customer insights Simple integration: Shopify will install and help set up the Shopify Fulfillment app for you Same-day fulfillment: Orders received by 4 p.m. EST will be shipped out the same day As mentioned at Unite 2019, SFN will also support the following: Multiple channels: online store, retail, Instagram, eBay, Amazon, etc. Returns and exchanges Custom (branded) packaging Stores of all sizes: "shipping 10 to 10,000 products a day", aiming to get this to "3 to 30,000" per day in coming years Is there anything we missed? Let us know! Next up, Ed and Ari will break down the announcements and unpack what they mean for Shopify Partners, agencies, and for teams that rely on Littledata's smart connections for better marketing attribution and decision-making. Stay tuned!   Photo credits: Littledata, Shopify

by Nico
2020-05-20

My ReCharge talk: which marketing channels bring you profitable customers?

In September 2019, our team attended #ChargeX in LA, an annual conference for the Shopify ReCharge community. There were agencies, app developers, and a ton of Shopify Plus stores using ReCharge to power their subscription ecommerce. Day 1 of the conference was mainly focused on partner agencies looking to build off the ReCharge platform, while day 2 was designed for Shopify merchant success. We saw plenty of familiar names and faces, but perhaps the highlight of the weekend was sharing my talk which orbited around lifetime value: which marketing channels bring you profitable customers? [note]Now, with a revamped ReCharge connection — ReCharge v2 — you can track subscription lifecycle events with ease![/note] Check out my full talk below. If you have questions, be sure to get in touch with support or our team of Google Analytics experts. If you have questions about our advanced Google Analytics connection for ReCharge stores, we're here to answer those too. Enjoy the talk! https://youtu.be/ubFDTY1M6HU Main points How agencies can measure which marketing channels bring in the most profitable customers Current fragmentation for marketing attribution – customer purchase data and browsing data in seperate silos Overview of the many channels that all funnel into calculating lifetime value from pre-checkout through subscription renewal How to predict which visitors will be high value, and experiment with what content you push to them Three levers that impact Customer Lifetime Value (LTV) [tip]Get accurate tracking for repeat orders with the ultimate ReCharge guide for Shopify and Shopify Plus.[/tip]

2019-10-30

See you at Shopify Meetup Hoboken!

We're excited to be sponsoring the next Shopify Meetup Hoboken, hosted by our friends at Refersion! The New Jersey ecommerce meetup is a great way for Shopify and Shopify Plus merchants to share ideas, hear insight from leading ecommerce managers, and learn from each other. Will we see you there? About the event The Shopify meetup in Hoboken is a great way to connect with top merchants and learn from each other about how to scale an ecommerce business. This month's question: How Do You Acquire Customers? Learn firsthand from other Shopify merchants as they share their challenges and creative solutions to finding new customers online. Speakers Terrence Kelleman, Inventor & Founder, DYNOMIGHTY Zel Crampton, CEO & Founder, Diggs Carl & Ewelina Augustin, Founders, The Vegan Warehouse [note]Did you know? Littledata's Shopify app fixes tracking automatically, with smart connections for Google Analytics, ReCharge, Refersion and more.[/note] Sponsors   This month's event sponsors are Littledata, EasyShip and P3 Media. (Using EasyShip for international ecommerce shipments? Check out our multi-currency tracking for Shopify stores.)   Tickets   Get tickets HERE    

by Ari
2019-10-01

Upcoming ecommerce events in NYC & LA

We had a great time at Shopify Unite in June, but that was just the beginning of ecommerce conference season. What's up next? In the next few months the Littledata team will be hitting up both US coasts at major ecommerce events in New York City and Los Angeles, plus some smaller meetups in Austin, Nashville and the UK. Will you join us? Meet Magento (New York, NY) September 5-6, 2019 It's no secret. Littledata isn't only for Shopify stores. Our Magento customers include successful ecommerce brands like Horace and Micro Scooters. We help Magento sites get better ecommerce tracking in Google Analytics since the beginning, and our new Welt Pixel partnership has taken automated tracking to the next level. You can , plus use Littledata connections like Facebook Ads and Google Ads to sync ppc data with ecommerce tracking. That's why we're especially excited to be attending Meet Magento NYC this year. With presentations 'for merchants by merchants', it's always a truly informative time. While we won't be speaking at this year's event, Littledata team members will be around to chat about analytics and keep an eye out for ecommerce trends like how merchants and developers are handling headless ecommerce and multi-channel attribution. We're happy to hop on a quick demo. If you'll be there too, come say hi! ChargeX Summit (Santa Monica, CA) September 19-20, 2019 We can't wait for the ChargeX summit in Los Angeles. And it's not just about getting a slice of that legendary Los Angeles sunshine in the land of Littledata customers like Groundwork coffee and Rachel Zoe's Box of Style. ChargeX is ReCharge's annual user conference. ReCharge has been one of our most successful partnerships, and we continue to hone the ReCharge connection to help sites get accurate data about recurring payments and customer lifetime value (CLV/LTV). The Littledata team will be at ChargeX to chat about getting better data about your subscription ecommerce business. Littledata CEO Edward Upton will be presenting on agency day, along with a killer lineup of industry experts including Benjamin Crudo from the Diff Agency and Kelly Vaughn from the The Taproom agency. But that's not all. The second day of the summit is all about merchants. We'll have a large presence there to chat about how we can build a smarter, more profitable system for everyone. Confirmed speakers include: Jesse Horowitz - Co-CEO/Founder at Hubble Contacts Kaitlin Holliday - Retention Manager at Four Sigmatic Paul Tran - CEO at Manscaped Chris Traverse - Head of Engineering at Huel Lanie De Pasquale - Sr. eCommerce Manager at Kopari Beauty If you're selling products by subscription, this is the conference for you. Whether or not you're already using ReCharge or Littledata, you can attend the conference! Get your ticket today before they sell out :) And if you're based in LA or will be around for the summit, drop us a line. Should you attend that ecommerce conference? Check out the Littledata conference checklist to find out if it's worth the cost.

by Ari
2019-08-27

Everything you need to know from Shopify Unite 2019

It's been a busy week in Toronto. We're still here at Shopify Unite, but yesterday's announcement day was chock-full of exciting new updates and experiences for Shopify Partners, merchants and agencies. With the most popular Google Analytics app for Shopify merchants and a new Segment app live in the app store as well, our ears perked up and stayed up! We chatted with our agency partners to get some feedback about which announcements might have the biggest impact on their business, from design and development to growth marketing for Plus stores. Here are six major changes: 1) New online store experience (updated design) Shopify's new store design experience will make it easier for merchants to personalise their storefronts without having to write any code. Later this year, Shopify will also introduce a feature that helps agencies provide the "highly valuable skills and services needed to take a merchant's business to the next level". What that feature set looks like is unclear at the moment, but what is clear are the following five design updates: Sections for each page: Sections-based editing is now enabled on every page of a merchant's online store, offering more space for creative freedom and personalisation. Master pages: Merchants can now dictate content and apply changes to all pages by simply editing the master page. Starting points: Shopify themes will offer "starting points", which will be pre-configured content sections to help accelerate store setup. Merchants can choose their starting point and easily fill it with content. Content portability: Store managers rejoice — content is no longer stored in themes, meaning merchants can make changes to their store without duplicating themes. Drafts: Merchants can draft changes on their store without making the changes go live. Merchants can play with design, content, etc. and only publish when they please. UX/UI: A new Shopify interface means (hopefully) a better merchant experience. Shopify says creating a store will now be a more intuitive experience, thanks to the new UI. In light of a new storefront app extension for agency partners, Shopify is unlocking a new feature that lets partners add apps to their storefront. [subscribe heading="Top Google Analytics app for Shopify" button_text="Learn More" button_link="https://www.littledata.io/connections/shopify"] 2) New Shopify Plus admin dashboard (multiple stores, multiple shoppers) Out with the old, in with the new Shopify Plus. The large-scale update will help large, multilayered businesses to manage multiple stores, shoppers and automation — all from a sleek new admin dashboard. The new design will offer brands: Robust insights across all of their stores The ability to manage multiple stores and user permissions from one place A better space to facilitate better store operations Shopify also continues to add more possibilities for what you can do with Shopify Flow, a smart way to automate workflows within Shopify Plus. For example, user admins and assigned staff members will soon be able to copy flows across all of your stores. [subscribe heading="Top Google Analytics app for Shopify Plus" button_text="Learn More" button_link="https://www.littledata.io/connections/shopifyplus"] 3) New checkout app extension for subscriptions [Coming soon] This is a big one, though the details are not yet clear. Later this year, Shopify Partners will be able to access the company's very first checkout app extension. The extension will mainly focus on improving purchase flow for subscriptions. The idea is to keep everything within Shopify's checkout flow, rather than sending shoppers to other apps. In Shopify's words: Buyers will no longer be routed outside of Shopify’s checkout to complete their transactions. Developers will be able to integrate their subscription apps into the checkout experience, surface their app’s information into Shopify’s checkout, and give merchants the ability to process transactions for subscription goods and services within one seamless checkout experience. If you or your clients are using ReCharge for selling subscriptions in your Shopify store, don't worry. Nothing changes now. You can still use Littledata's advanced Google Analytics integration for ReCharge to get accurate data about subscription sales and marketing channels, and we'll keep you in the loop about accurate tracking for checkout app extensions, once those get closer to going live. 4) Custom storefront tools, including multi-currency for non-Plus stores Because the customer journey is about more than an attractive website and pretty design, Shopify has taken the headless commerce approach by creating custom storefront tools for niche and complex ecommerce businesses. They're calling this "flexible commerce" and it promises to have a big impact on key Shopify benchmarks. These flexible commerce tools help merchants: Create a beautiful front-end experience Play a bigger role in a more personalised shopper experience (i.e. connecting to a CMS tool to share more dynamic pieces of content) Engage with shoppers through voice shopping, smart mirrors, smart fridges, etc. Leverage the scaling ability and speed of a headless commerce model Merchants and agencies can also now access the following through the Storefront API: Selling in multiple currencies New product recommendations Shopify Scripts All Shopify merchants now have the ability to sell in multiple currencies with Shopify Payments. This feature was previously only available to Shopify Plus merchants. 5) POS cart app extensions for loyalty and promotions Checkout is now faster and easier for both merchants and customers. Store managers can now see details about customer loyalty and promotions "directly in the cart without having to click away". The POS cart app extensions provide merchants with the "loyalty and promotion app functionality (they) want, where they need it: within the customer cart". With a more seamless checkout experience, merchants and customers can now enjoy better: Speed: The time it takes to apply a discount code is now down from 15 to 5 seconds Visibility: Store managers don’t need to remember to visit the apps section of POS Recognition: Customers feel more appreciated, no matter where a purchase is made The new POS app extensions helps both merchants and development teams improve the user experiences of the storefront(s) they manage. [Coming soon] Shopify's updated POS app will prioritize "quick and seamless workflows, helping store staff focus on what’s most important to them: human-to-human customer interactions and making each sale a positive experience". 6) New order editing APIs Shopify's brand new order editing features of the GraphQL AdminAPI enables apps to add, drop or replace items "before the line item has been fulfilled". This offers merchants increased flexibility after a purchase. 7) Shopify Fulfillment Network Once this news broke, we watched Twitter run wild as store managers imagined the possibilities with Shopify's brand new Fulfillment Network. Designed to compete with the world's top fulfillment networks (Amazon, USPS, etc.), the network will be built across the United States at first before (hopefully) expanding across the Atlantic. Shopify will be pumping over a billion dollars into this infrastructure, expanding and improving the network. The network gives Shopify merchants access to tools and services previously only available to the biggest stores in the world. Benefits include: One back office: This will reduce both errors and frustration for store management teams Maintain inventory integrity: Made possible by scheduling rhythmic cycle counts Nearly 100% accuracy: Orders will be ready to go on-time without the risk of error regarding order contents, shipping addresses, etc. Your eyes at the warehouse: Shopify is providing merchants with dedicated account managers with "logistics and Shopify expertise". The Shopify Fulfillment Network will also support the following: Multiple channels — online store, retail, Instagram, eBay, Amazon, etc. Returns and exchanges Custom (branded) packaging Stores of all sizes — "shipping 10 to 10,000 products a day", aiming to get this to "3 to 30,000" per day in coming years Is there anything we missed? Let us know. Next up, Ed will break down the announcements and unpack what they mean not only for Shopify partners and agencies, but for teams that rely on Littledata's smart connections for marketing attribution and better business decision-making. Stay tuned! Photo credits: Littledata, Shopify

by Nico
2019-06-20

Uniting after Unite: Littledata sponsors De:brief event for Shopify partners

We’re proud to announce our sponsorship with De:brief., this week's exclusive, post-Shopify Unite event. We'll look at what was announced at the leading Shopify conference, and what it all means for Shopify partners, app developers, and ultimately for merchants. Every year we go to Unite. And every year we ask ourselves: wouldn't it be nice to have some time to just debrief about all the things that were announced, and what they really mean? De:brief is an essential post-Unite gathering for partners working at the forefront of the Shopify ecosystem. It will take place on Friday this week in Toronto, the day after Shopify Unite.   De:brief will be a prime opportunity hear Shopify expert analysis, dive into the details of what was announced at Unite, and unpack what those announcements mean — especially to those within the Shopify partner ecosystem. With a ton of Littledata customers using our Google Analytics Shopify app -- and the upcoming release of our V8 Shopify tracking code -- we're especially excited to chat about how we can all work together to help stores scale faster and smarter. Who's coming? Over 150 data analytics experts and colleagues will also be joining networking and discussions around panels about Shopify updates and the impact they'll have on ecommerce going forward. We're happy to announce that our leading integration partner ReCharge will be leading a panel, and the good people at our agency partner We Make Websites will be there as well. Food for thought As official sponsors of the De:brief event, Littledata's co-founders Edward Upton and Ari Messer will be at the event and Ed will be on a panel about the app economy. A terrific opportunity to network with peers, discuss key industry trends and hear from ecommerce thought leaders, De:brief is an event you can't miss. For more details or to reserve your seat, check out De:brief's registration page.

by Nico
2019-06-18

How to succeed with subscription ecommerce: podcast and virtual summit

We're excited to participate in eCommerce Master Plan's virtual summit for subscription ecommerce this week. Littledata CEO Edward Upton is one of the lecturers, and that's not all! Over 10 industry experts have contributed in-depth online sessions to the summit, with advice for a variety of sites. This popular online conference is the place to be, whether you're just launching subscription products or looking to optimize revenue and customer lifetime value for an established brand.  eCommerce Master Plan Virtual Summit The summit is a gathering place for thought leaders and growing brands. Sessions are live today, Tuesday 30th April, and unlocked for participants until 5pm on Thursday 2nd May. In one of the online sessions, Ed shares essential advice about Customer Lifetime Value (CLV) for subscription ecommerce. Get the inside scoop on how to calculate CLV and what it means for your business. The summit is a who's-who of next-gen ecommerce apps and consultants. Ed is joined by experts from ReCharge, Churn Buster and more. Topics include everything from launching and scaling a subscription box company, to specifics about Facebook Ads and loyalty programmes. Why attend the summit? Why should you attend this 3-day annual conference? Chloe and the team break it down into the most convincing reasons: HUGE OpportunityThe latest Royal Mail research predicts the Subscription Box market will be worth £1 billion in 2022. This Summit will give you the knowledge to grab your share of that market growth It's a different ball gameSubscription eCommerce is a very different type of business to a 'normal' eCommerce business. Different challenges, different opportunities. This Summit will explore those differences, and how to make the most of them to build and grow your subscription business. Keep OptimisingLearn multiple ways to optimise and improve the marketing of subscription products. We couldn't agree more. It's why we built, and why we regularly highlight content specifically for online retailers selling things by subscription - whether it's the heart of your business (like it is for our customers Athletic Greens and Dry Farm Wines) or simply a part of your wider product mix. Plus, it's a virtual summit so travel costs are nonexistent. So start brewing that coffee at home and hop online for non-stop learning. Sign up today! Free podcast with subscription ecommerce tips Want to learn more before signing up? Conference organizer (and ecommerce mastermind) Chloe Thomas has you covered. Check out Chloe's latest podcast (the 213th episode!) on top tips from the summit - including some from Littledata. If you're looking for even more free content, this podcast episode is a great compliment to Ed's appearance on the eCommerce Fastlane podcast, where he breaks down how to get a complete picture of your store's performance, from marketing channels through repeat buying behaviour. Thanks and see you at the summit!

by Ari
2019-04-30
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