Fun fact: Littledata started in the UK! We've continued to expand around the world, but we've retained a core team around London, including Littledata CEO Edward Upton. So some of our team didn't have to travel for to get to the IRX event in Birmingham (in the UK not Alabama...) this week. It's already in full swing and it's been great for our team to catch up with friends and Shopify partners old and new, including tech partners like Klaviyo (they're a headline sponsor of IRX this year) and agency partners like Swanky. We're especially excited for Ed's May 25th panel appearance on developing a data-driven loyalty strategy that drives conversion and customer satisfaction. He's appearing alongside in-house experts from Trinny London, Avon and EvolveYou to chat about how data-driven retention strategies can change the game when it comes to both loyalty, upsells and ultimately customer happiness. Stop by and say hi! Loyalty and retention are common themes these days, as brands of all sizes adapt to CAC constraints and increased online competition from both new digitally native brands and legacy brands that finally made the leap online (often stimulated by the pandemic context). But do you know how to use data to optimize results? The most successful Littledata customers are all using data to improve loyalty and retention. Their top strategies are: Understanding LTV by channel. Knowing AOV, purchase rate and customer lifetime value (LTV) by channel is essential, especially for subscriptions, so you can target customers who will naturally be more loyal. Building out data-driven personalization. Using first-party data to optimize engagement and provide a better customer experience automatically Leveraging customer data and analytics to create targeted and engaging loyalty initiatives. This is where popular apps like and Yotpo, Smile and Loyalty Lion come in. In today's highly competitive Direct-to-Consumer (DTC) landscape, building customer loyalty is crucial for sustainable growth. Brands are using data for everything from product testing to audience building in Facebook and Instagram, and as DTC brands continue to proliferate across a wide range of industries and verticals, implementing effective loyalty programs can provide a competitive edge. If you can't make the panel, feel free to reach out to our data team for a demo of Littledata, a free GA4 data audit, or check out the refcent case study with skincare mavens Geologie, who used Littledata's ecommerce data platform to drive a 25% increase in subscriber retention. Now that's what I call optimization -- whether you spell it optimize or optimise :) PS. Missed the Birmingham show? We'll also be at the London event in October. Stay up to date with our events listing.

Will you join us today at Twilio SIGNAL? Powered by Shopify, Littledata and Twilio Segment, Veronica Beard used 1st-party data to elevate paid social, turning it from a place where they sold markdowns to the channel with the best lifetime value customers (online shoppers with the highest LTV). Find out how >>> Since debuting at New York Fashion Week in 2012 Veronica Beard has continued to expand both offline and online. How did they do it? Not only with good design and solid materials, but with a data-driven approach to growth. Veronica Beard's Head of Data, Maxime Lagresle, is speaking at SIGNAL today to share insights into using first-party data to grow an industry-leading fashion brand. Maxime’s chat is on “How Veronica Beard moved to first-party data, reduced CAC by 20%, and stopped worrying about cookies”. You can register for free here and not to worry about timing -- all sessions are available on demand videos to accomadate different time zones! Powered by Shopify, Littledata and Twilio Segment, Veronica Beard used 1st-party data to reduce CAC by 20% while increasing customer LTV Interested in learning more about how Shopify Plus brands like Veronica Beard use Littledata and Segment together? Dive into a recent case study we did with our friends at johnnie-O who built a personalized user experience with Shopify, Littledata, and Segment. As their agency puts it: "Littledata’s Segment connector saved the day by streamlining the integration and allowing us to bypass what would have been months of planning and development work implementing an ecommerce tracking plan from scratch." Learn more about connecting Shopify and Segment Check out our latest white paper on first-party data Learn more about Littledata Plus Looking for more detailed interview about how to use Shopify and Segment to accelerate growth? Check out our interview with Rothy's about data-driven growth.

It seems like ecommerce events are all coming back at once. We're happy to have a team spread out around the world who is ready to meet up at IRL events across the globe. Nobody's sure if Shopify's infamous Shopify Unite event will ever come back in full force, but that's actually helped Shopify partners double down on other events. From partner meetups to investor networking events, it's going to be a busy Q2. Highlights include: D2C Live (April 29th in London)ChargeX (May 2nd-4th in Santa Monica)MeasureCamp (May 15th in London) It can be tough to figure out the exact ROI on ecommerce events, but over the years we've found the right ones for our business: places where data-driven DTC brands hang out and have honest discussions about growth, analytics, data science and community building. Tip: Looking for a quick read on data-driven ecommerce? Check out our free ebooks written by data experts. Here's where we're headed over the next month or so. We hope to see you there! Upcoming events in the UK London is our HQ, where it all started. It's also a great place to grab a pint and chat about data. We're sponsoring two events in London this quarter, and will also be at the XX partner meetup. D2C Live April 29, 2022London, UKLittledata founder and CEO Edward Upton will be on stage at D2C Live for a fireside chat with Teddy Robinson, CMO of the spectacularly popular GRIND coffee in London. The chat will focus on how to use data to drive decisions. D2C Live is one of the best places to learn about what's next in direct-to-consumer ecommerce. The conference focuses on Shopify merchants and always has a great mix of known brands, scale-ups and angel investors, and venture funds. We can't wait! MeasureCamp London May 14, 2022London, UKLittledata is excited to be sponsoring MeasureCamp London this year, and a number of our technical team members will be there to share knowledge, learn and grow.  MeasureCamp is the ultimate "unconference" for analytics nerds. The schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, and even to lead sessions themselves. MeasureCamp (un)conferences have been highly reviewed by our Littledata Plus team (account managers, data experts and customer support rockstars). Will we see you in London? Let us know—our team would love to meet you there! Upcoming events in the US As our team is growing in the US, so are the number of events and meetups. We hope to see you soon on one coast or the other! Investor Networking with Entrepreneurs Collective April 28, 2022New York, NYLittledata co-founder and CMO Ari Messer will be co-hosting Entrepreneur Collective's first in-person event in New York City on April 28th. Entrepreneurs Collective (EC) is one of the most successful collectives in the UK, the leading private members club for Startup Founders and Entrepreneurs. And now they're taking New York by storm! (Hopefully not literally, as we're doing this first event on a rooftop with direct views of the Empire State Building...) EC events are known for their dynamic mix of founders, angel investors and VCs. I've been to a ton of these types of events over the years, and EC's are consistently the most rewarding. At this panel and networking event, we'll be focusing on a deceptively simple question: what do investors look for in a startup in 2022? Normally these events are invite-only, but we're happy to extend an invitation to the Littledata community. Get your ticket here. ChargeX May 2-4, 2022Santa Monica, CA Recharge is one of our oldest and most established tech partners at Littledata. ChargeX, their annual conference, was delayed due to the pandemic, but now it's back in sunny Santa Monica (on the west side of Los Angeles). At ChargeX this year, we're especially excited to be joining an esteemed roster of tech partners including Shogun, Nacelle, Klaviyo and Refersion. We're also sponsoring free bike rentals on the last day of the conference. See you there!

Who's setting the bar for subscription ecommerce in five core industries? Join our free webinar with UWP as we discuss and vote on industry-leading subscription brands, while sharing tips to help you keep up with the best! Five expert panelists from Littledata, LoyaltyLion, Underwaterpistol and ReCharge will do five rounds of website evaluations — one per industry — for fashion, beauty, food & drink, fitness and homeware.  Each audience participant will get the chance to vote, helping our panelists decide on the final winner in each industry! Save your spot now to join the live webinar on the 15th of April, 4-5 PM BST: Save your spot  https://youtu.be/4Q0Q7p03FmM About Littledata Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting. Littledata has been a leader in the subscription analytics space since we launched our first Shopify app in 2017, so this is an especially exciting opportunity to share not just our favorite subscription brands, but those who have been using data-driven strategies to accelerate growth. We now have advanced integrations with all of the top subscription apps, including ReCharge, Bold and Ordergroove. [tip]Ready for data-driven growth? Download our free ebook on ReCharge analytics[/tip] Whether they have focused on organic marketing and brand building (hello, Instagram!) or used cohorts and daily analysis to optimize paid channels for higher customer lifetime value (LTV), brands like Craft Gin Club and Dry Farm Wines are leaders in the subscription space. We look forward to debating the pros and cons of different subscription setups! Sign up for the free webinar >>> About UWP Underwaterpistol is one of Littledata's leading agency partners for Shopify Plus stores, specializing in design and development, growth marketing and Shopify migration. UWP does more than just launch a shop, they provide hands-on support to maximize their customers' ROI and build proven success strategies for each customer. Sign up for the free webinar >>>

Is your FB/Insta ad spend leading to high LTV customers? What happens after a shopper clicks on a link? One thing is clear: you've got to get the tracking right before you can start making data-driven decisions. Join Littledata and Beacon on Thursday, March 4th for a free webinar where we will explore the details of marketing attribution and Facebook campaign ROI. Pretty much all ecommerce brands today are using Facebook and Instagram ads as part of their digital marketing mix. When it comes to Facebook Ads, marketers are drawn to messaging about a strong return on investment. But are you measuring that return correctly? In this free webinar, you'll learn:  Common issues with marketing attribution How to track post-click shopping behavior (what happens after someone clicks an ad) The importance of using external platforms for an unbiased view of marketing channels How to calculate complete ROI for your Facebook and Instagram Ad spend, including repeat purchases, refunds, and customer lifetime value (LTV) How benchmarking your site against similar brands can help make sense of the data Signup for the free webinar >>> About Littledata Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting. Check out our Shopify app for Google Analytics Learn more about our Shopify source for Segment Try Littledata's Facebook Ads connection free for 30 days Signup for the free webinar >>> About Beacon Beacon is the digital marketing campaign intelligence platform that is easy-to-use and presents real-time information based on data you can trust. It empowers marketers to accurately measure campaign results, take back control of their digital spend, and get a better ROI on their campaigns. Signup for the free webinar >>>

Have plans this Thursday? Join me, Tamas Hanko, in a new webinar about why Shopify data doesn't always match Google Analytics -- and how to fix this. In this free webinar on Thursday, November 19th, hosted by our partners at Prisync, we will dive deep into the waters of Shopify and Google Analytics, and look at how to make this data play well together to power your ecommerce sales and marketing. There are lots of reasons why Shopify and GA might have a mismatch, and we'll run through the common ones plus a few outliers. Every site is unique, but there are common setup and tracking issues, especially with Shopify's checkout. In this free presentation, you will learn: Common issues with making Shopify data match Google Analytics dataUnderstanding the differences in how metrics are calculated in Analytics and ShopifyWhat server-side tracking can (and can't) do to help fix these issues Reserve your free spot today Can't make the live webinar? Sign up anyway and we'll send you a recording after the session. You can also check out Littledata's free ebook on Shopify and Google Analytics.

It might still be the era of COVID, but online events are in full swing. This week Littledata will be at a number of virtual events for partners, investors, and data scientists. Here's a quick overview. We were busy with customer-focused events in September, and also saw a surge in new customer reviews (coincidence?). In any case, October is turning out to be focused on events around strategic planning -- good timing with our current job openings and upcoming funding round! IDEAS Global AI Conference IDEAS has put on a number of events and hackathons over the years, but none is more popular than their Global AI conference. Littledata CEO Edward Upton is speaking at this year's global conference today. He'll be looking at the technical aspects of how to track and model customer lifetime value for ecommerce sites, especially those with a mix of one-off and subscription revenue. The Seed Stage pitch event from Episode 1 We're excited to pitch at The Seed Stage this week, a unique pitch event organized by Episode 1, a seed stage Venture Capital fund based in London. What makes it unique? It's a demo-day-like experience, but outside of the accelerator context. Clearly there's a lot for interest in this type of event, as the last event included five funds in addition to Episode 1: True, Playfair, Fuel, Ascension, JamJar, and Wayra. It was an honor to be selected to participate -- apparently there were more than 800 applicants for 20 slots -- and we look forward to continuing conversations both during and after the virtual event. Shoptalk Meetup Everyone in the DTC community looks forward to Shoptalk, so we were really excited to see the new format for Shoptalk Meetup, an entirely virtual event. As Shoptalk pitches it, Shoptalk Meetup is retail's "first digitally native event." Just as ecommerce has adapted at lightning speed in response to the pandemic, with new features, apps and functionality to help brands reach customers outside of traditional shopping experiences (eg apps for coordinating curbside pickup), the events industry has adapted as well. Our partner organizations like SUBTA have helped create meaningful online interactions with new virtual event formats this year, and with Shoptalk Meetup we have an event that is entirely based on live meetings. They've put together a fantastic guest list of brands, retailers, tech partners, analysts, and agencies, and we're looking forward to connecting with Shopify Plus brands, media outlets, and a lot of old friends and colleagues! Will you be at Shoptalk? Let us know on Twitter.

What does the future of ecommerce look like in Poland? This week, I was honored to be invited onto a panel discussing ‘Riding the Wave of Ecommerce into the Future’ as part of the Ecommerce Trends Summit. Organized by MIT Sloan Management Institute Polska and the ICAN Institute, the summit offered a timely forum about ecommerce for a country rapidly undergoing digital transformation. As with all countries, Poland has seen a massive shift online post-Covid, and predominantly offline companies are scrambling to catch up with online-first retailers. These laggards were behind on use of modern ecommerce platforms like Shopify, but are now catching up fast as they understand the true cost of maintaining an excellent web channel. Since Shopify launched local language versions of their store admin in 2019 it has been a more popular choice for Europe-based companies, and Shopify is now heavily marketing in France, Germany and other countries. Many brands are extending across these markets, and at Littledata we've built multi-currency tracking into our main SaaS product for Shopify merchants. In the Shopify world, each country site is a separate-but-connected "country store" for localized shopping and payments. I’d expect more Polish companies to migrate to Shopify or other cloud solutions (WooCommerce, BigCommerce, etc) in the near future. The larger brands will likely choose Shopify Plus. [note]See the ecommerce trends we've identified during the COVID-19 crisis[/note] The other themes of the panel were more general to retailers globally: stores need smarter marketing, better personalization and a more unique sales proposition as competition heats up. In addition, Amazon.de (Amazon Germany) is just as big a threat to individual brands as elsewhere, but that makes it just as important for stores to own their own customer channel and direct brand experience. And that means running their own online store. Let’s hope Littledata gets to do more business with Polish ecommerce sites soon! [tip]Book Littledata CEO Edward Upton as an expert ecommerce speaker at your next online event[/tip]