Category : Events
Why doesn't Shopify match Google Analytics? [webinar]
Have plans this Thursday? Join me, Tamas Hanko, in a new webinar about why Shopify data doesn't always match Google Analytics -- and how to fix this. In this free webinar on Thursday, November 19th, hosted by our partners at Prisync, we will dive deep into the waters of Shopify and Google Analytics, and look at how to make this data play well together to power your ecommerce sales and marketing. There are lots of reasons why Shopify and GA might have a mismatch, and we'll run through the common ones plus a few outliers. Every site is unique, but there are common setup and tracking issues, especially with Shopify's checkout. In this free presentation, you will learn: Common issues with making Shopify data match Google Analytics dataUnderstanding the differences in how metrics are calculated in Analytics and ShopifyWhat server-side tracking can (and can't) do to help fix these issues Reserve your free spot today Can't make the live webinar? Sign up anyway and we'll send you a recording after the session. You can also check out Littledata's free ebook on Shopify and Google Analytics.
Events this week: Shoptalk, Episode 1, IDEAS
It might still be the era of COVID, but online events are in full swing. This week Littledata will be at a number of virtual events for partners, investors, and data scientists. Here's a quick overview. We were busy with customer-focused events in September, and also saw a surge in new customer reviews (coincidence?). In any case, October is turning out to be focused on events around strategic planning -- good timing with our current job openings and upcoming funding round! IDEAS Global AI Conference IDEAS has put on a number of events and hackathons over the years, but none is more popular than their Global AI conference. Littledata CEO Edward Upton is speaking at this year's global conference today. He'll be looking at the technical aspects of how to track and model customer lifetime value for ecommerce sites, especially those with a mix of one-off and subscription revenue. The Seed Stage pitch event from Episode 1 We're excited to pitch at The Seed Stage this week, a unique pitch event organized by Episode 1, a seed stage Venture Capital fund based in London. What makes it unique? It's a demo-day-like experience, but outside of the accelerator context. Clearly there's a lot for interest in this type of event, as the last event included five funds in addition to Episode 1: True, Playfair, Fuel, Ascension, JamJar, and Wayra. It was an honor to be selected to participate -- apparently there were more than 800 applicants for 20 slots -- and we look forward to continuing conversations both during and after the virtual event. Shoptalk Meetup Everyone in the DTC community looks forward to Shoptalk, so we were really excited to see the new format for Shoptalk Meetup, an entirely virtual event. As Shoptalk pitches it, Shoptalk Meetup is retail's "first digitally native event." Just as ecommerce has adapted at lightning speed in response to the pandemic, with new features, apps and functionality to help brands reach customers outside of traditional shopping experiences (eg apps for coordinating curbside pickup), the events industry has adapted as well. Our partner organizations like SUBTA have helped create meaningful online interactions with new virtual event formats this year, and with Shoptalk Meetup we have an event that is entirely based on live meetings. They've put together a fantastic guest list of brands, retailers, tech partners, analysts, and agencies, and we're looking forward to connecting with Shopify Plus brands, media outlets, and a lot of old friends and colleagues! Will you be at Shoptalk? Let us know on Twitter.
The growing Polish ecommerce market
What does the future of ecommerce look like in Poland? This week, I was honored to be invited onto a panel discussing ‘Riding the Wave of Ecommerce into the Future’ as part of the Ecommerce Trends Summit. Organized by MIT Sloan Management Institute Polska and the ICAN Institute, the summit offered a timely forum about ecommerce for a country rapidly undergoing digital transformation. As with all countries, Poland has seen a massive shift online post-Covid, and predominantly offline companies are scrambling to catch up with online-first retailers. These laggards were behind on use of modern ecommerce platforms like Shopify, but are now catching up fast as they understand the true cost of maintaining an excellent web channel. Since Shopify launched local language versions of their store admin in 2019 it has been a more popular choice for Europe-based companies, and Shopify is now heavily marketing in France, Germany and other countries. Many brands are extending across these markets, and at Littledata we've built multi-currency tracking into our main SaaS product for Shopify merchants. In the Shopify world, each country site is a separate-but-connected "country store" for localized shopping and payments. I’d expect more Polish companies to migrate to Shopify or other cloud solutions (WooCommerce, BigCommerce, etc) in the near future. The larger brands will likely choose Shopify Plus. [note]See the ecommerce trends we've identified during the COVID-19 crisis[/note] The other themes of the panel were more general to retailers globally: stores need smarter marketing, better personalization and a more unique sales proposition as competition heats up. In addition, Amazon.de (Amazon Germany) is just as big a threat to individual brands as elsewhere, but that makes it just as important for stores to own their own customer channel and direct brand experience. And that means running their own online store. Let’s hope Littledata gets to do more business with Polish ecommerce sites soon! [tip]Book Littledata CEO Edward Upton as an expert ecommerce speaker at your next online event[/tip]
Ecommerce events not to miss this September
It's that time of year again: ecommerce conference season. And despite the "new normal," there seems to be more going on than ever. Even the best virtual events seem now to be totally free to attend, where in the past there would have been a ticket cost plus travel and expenses. At Littledata we've adapted to COVID-19 by going totally remote (we were already remote-first, and were lucky to have an easy transition), and for our customers we've presented a range of offers, including a full 30-day trial on all analytics plans for Shopify stores. But like many of our customers and partners around the world, the Littledata team all went through a bit of a virtual burnout earlier this year. Or rather, a real burnout from virtual-interaction overload -- too many video calls and online events. But now we're feeling a surge of new energy, and next week we're doing our first totally virtual design sprint. [subscribe] We always look forward to doing design sprints in person, as it's a chance to get to know our teammates from around the world, as well as sketching, building and testing some new ideas (our Why Littledata? page is an example of a great design sprint outcome, not to mention numerous aspects of our Google Analytics Shopify app UX design). But we're excited for the online collaboration too -- it's a chance to really hone in, focus, and work together to create something new and useful. And if you're like us, you're ready to start getting back into the swing of online events too. Shopify has been hosting some great online events and meetups, but you probably already know about those. So we wanted to focus on some free events from leading apps and platforms in the extended Shopify ecosystem. Don't miss these online DTC ecommerce events There are a number of events we'll be checking out this fall. Here are some highlights from our partner network. ChargeX (September 2nd - 3rd) Headless Ecommerce Summit (September 3rd) Retail Renaissance (September 15th - 17th) Women in Subscription (September 24th) ChargeX (September 2nd - 3rd) ReCharge is taking their popular user conference online this year. ChargeX includes an agency day on September 2 and a merchant day on September 3. There will be speakers from brands such as Smol and Myro, and merchants who attended last year include Dr. Axe, Manscaped, and Lola. This year ChargeX will focus on how to create rich user experiences for your customers, what data you should be tracking every day to maximize revenue, and how to adapt using real takeaways from live customers to grow your business. ReCharge is one of our most popular analytics integrations at Littledata. A number of our customers and Shopify Plus agency partners will be attending ChargeX again this year, and we look forward to catching up with everyone! Headless Ecommerce Summit (September 3rd) The Headless Ecommerce Summit, presented by Netlify, is a free four-hour event covering modern headless stacks, no matter what checkout you'll be using (BigCommerce, SAP, Salesforce CC, Shopify, etc). Everyone knows that headless sites are super-fast. But how does it all fit together? Join decision makers, technologists, and e-commerce experts for a one-day deep dive into how you can leverage the Jamstack to take advantage of this new headless approach. Whether you’re just learning about headless e-commerce, you’ve already started to go headless, or you're a Jamstack pro, this conference will give you insights and actionable information to make your site and your business move faster. For more about how to how to track checkouts for headless Shopify setups, see our headless tracking demo. Retail Renaissance (September 15th - 17th) Retail Renaissance is the flagship conference from Emarsys. This year they're going big and going global (including talks en français!). We have re-imagined the conventional conference, creating a digital-first festival to help marketers, ecommerce and digital leaders in retail across the globe learn from their peers, engage with the wider community and contribute across a 3 day, timezone busting, global agenda. We're looking forward to a lot of high-level Shopify Plus content about omnichannel ecommerce and personalization. Which makes sense, as Emarsys is an omnichannel customer engagement platform popular with larger Shopify merchants (including many Littledata customers). [tip]Should you attend that ecommerce event? Check out our free conference checklist[/tip] Women in Subscription (September 24th) The Women in Subscription conference is a free virtual event with talks from leading innovators in the subscription industry. It's the industry's first woman-focused subscription event, with speakers from Bulu, All Girl Shave Club and more. If you haven't looked into Bulu, check it out -- really smart productization of the subscription box concept, from Paul and Stephanie Jarrett. If you're doing subscription ecommerce and interested in combining the latest trends in subscription boxes with data-driven subscription analytics to power your growth, Women in Subscription is an event not to miss. SUBTA, the subscription trade association, did an excellent job with their last virtual event, and we're looking forward to another engaging experience. https://subta.com/women-in-subscription/
Join our virtual Shopify Meetup on July 15th
What are you doing on 15 July? Asking us Shopify questions, that's what! Join Littledata, CartHook and Electric Eye for a Shopify expert roundtable. This summer has seen virtual events galore for the Shopify world, and we really like the AMA (Ask Me Anything) format. So Littledata is excited to join our friends at CartHook and Electric Eye for a virtual Shopify meetup on July 15. It will be a Shopify expert roundtable with the option to submit questions in advance, and plenty of time to chat. At this meetup, the panel of Shopify experts—consisting of Jordan Gal of CartHook, Chase Clymer of Electric Eye and Honest Ecommerce, and our own Ari Messer—will answer questions asked by attendees. At the request of past Meetup attendees, the event will be held during the workday (so yes you can practically be paid to attend!). [tip]Have a question for the panel? Submit your questions online here.[/tip] Event details When: 1:30pm ET on 15 July 2020 Where: Zoom! Who: Ari Messer (Littledata) and Jordan Gal (CartHook), hosted by Chase Clymer (Electric Eye) Sponsored by Shopify and Klarna You can register for the event here About Shopify Meetups Shopify Meetups are hosted by Shopify Experts to share knowledge with the growing Shopify enthusiast community. This also includes those who work predominantly on Shopify Plus. The meetings are free and open to everyone. Education and value is the focus of these Meetups, with each event featuring speakers and offering networking opportunities. Attendees range from seasoned ecommerce experts to budding entrepreneurs. What to ask Really any Shopify questions are fair game. Actually, scratch that, anything about ecommerce in general is good too! Interested in ecommerce trends during COVID? We've got the data. Wondering how to choose the most important metrics for your store? Ask away. Looking for more technical details about how Shopify, CartHook and Littledata work (together or apart)? Now's your chance to dive in deep. How to register You can register for the event here. It's a free online event and anyone can register. See you then!
Everything you need to know from Shopify Reunite 2020
This time last year, we were enjoying a beautiful spring in Toronto, chock-full of new announcements for Shopify sellers around the world. But this year, COVID-19 had other plans. [note]Here's everything Shopify announced and updated from Unite 2019[/note] While we would have loved to be in Toronto, hats off to Shopify for making the most of a "lost" event. By restructuring and rebranding Shopify Unite to Shopify Reunite and taking the event virtual, Shopify has actually reached more sellers, agencies, partners and dev teams than by holding the event in-person. More than 100,000 people in the Shopify ecosystem attended the event! With our top-rated Google Analytics app for Shopify adding new features and updates and ourSegment app gaining popularity in the app store (it's the only recommended Segment app for Shopify) our eyes and ears were open wide for this year's slate of announcements! [tip]Here's what's new in our Shopify apps for Google Analytics and Segment[/tip] We chatted with our agency partners to get feedback about which announcements might have the biggest impact on their business, from design and development to growth marketing for Shopify Plus stores. Here are six major updates: [subscribe heading="Top Google Analytics app for Shopify" button_text="Learn More" button_link="https://www.littledata.io/connections/shopify"] 1) Shopify Plus galore! Shopify Plus Admin upgrades New admin helps merchants expand into new countries, products, or brands by launching new stores Merchants can also copy existing data (i.e. themes, users, already-installed apps from existing stores) Offers a more complete overview of store performance COVID-friendly automation templates for Shopify Plus Automate ecommerce workflows and marketing campaigns across apps From Littledata: trace every order back to its original marketing channel with accurate attribution in Google Analytics New Flow and Scripts templates let sellers customize checkouts, automate tasks and build product promotions easily New templates for automation include: Shopify Flow templates specific to COVID-19 Shopify Scripts templates to optimize the checkout experience Shopify Flow Connectors to connect with tools like Launchpad, ReConvert, and Omnisend [tip]Did you know we launched the first Shopify Flow connector for Google Analytics?[/tip] Page activity Merchants can now see who else is working on the same product as you. If someone is currently editing a product page (or saves changes), you won't lose your place since everyone working on the page will be notified [tip]Littledata's enterprise plans are optimized for Shopify Plus[/tip] Storefront renderer Infrastructure upgrade to accelerate site speed Changes the way Shopify serves read requests Better server-side performance 2) New finance tools Shopify Capital Shopify gave away more than $1B in cash advances to merchants this year Extended financing availability beyond US (to Canada and UK stores) Shop Pay Installments Shoppers can now pay in installments (via "buy now, pay later"): 4 equal payments, interest-free, no additional fees Littledata also integrates with Sezzle, another popular "buy now, pay later" solution Shopify saw an 18% conversion rate increase and higher AOV from the added payment flexibility, especially during the economic stress brought on by COVID-19 Shop Pay installments will launch later this year in the US and all merchants currently using Shopify Payments are eligible [note]Easily track your Shop Pay / Shopify Payments data in Google Analytics[/note] Shopify Balance Includes a banking account offering faster access to funds Includes a Shopify Card (either physical or virtual) so businesses can spend flexibly Features a rewards program for everyday spending (Shopify apps, marketing, shipping) [subscribe heading="Top Google Analytics app for Shopify Plus" button_text="Learn More" button_link="https://www.littledata.io/connections/shopifyplus"] What about custom checkouts? For Shopify Plus, new custom checkout features include: Online tipping Cross-border duties Curbside pickup Local delivery settings [tip]Track every checkout step, sale and refund in Google Analytics[/tip] 3) Borderless ecommerce Cross-border domains for international selling Offers a localized shopping and checkout experience for international customers Tailor the currency and language based on customers' buying location [tip]Get accurate multi-currency tracking and better support for Shopify and Shopify Plus[/tip] Custom FX Merchants can set a price for each currency they sell in No more worrying about fluctuating exchange rates Merchants can advertise more effectively with Google Ads and Facebook Ads in every customers' local currency 4) Greater customer reach Shopify POS Better online customer experience at every touchpoint—"the most versatile and scalable POS we've ever built" says Shopify Creates room for popular fulfillment options: local pickup, delivery, or shipping Merchants can search for inventory across locations, set retail-specific staff permissions Local pickup Local delivery Google Shopping Merchants can now list their products with Google Shopping for free via Shopify's Google Shopping app (available only in USD for now) Shop app First-of-its-kind native shopping app developed by Shopify Already more than 16 million users 5) Ecommerce infrastructure Sections (beta) Merchants can now edit sections on all pages, not just homepage, plus drag and drop apps anywhere on their online store Currently in Partner Beta Product states Products now differentiated in draft, active or archive so merchants can filter and organize products by state more easily In other words, products can be saved as unpublished and worked on later 6) Fulfillment updates Shopify Fulfillment Network (SFN) Once this news broke last year, we watched Twitter run wild as store managers imagined the possibilities with Shopify's brand new Fulfillment Network. Designed to compete with the world's top fulfillment networks (Amazon, USPS, etc.), the network will be built across the United States at first before (hopefully) expanding across the Atlantic. Shopify will be pumping over a billion dollars into this infrastructure, expanding and improving the network. Now, in 2020, that expansion and improvement has arrived: Inventory intelligence: Shopify will make recommendations as to which inventory should be stored where so that it's close to customers More brand control: Branded packaging and marketing inserts More data control: better customer insights Simple integration: Shopify will install and help set up the Shopify Fulfillment app for you Same-day fulfillment: Orders received by 4 p.m. EST will be shipped out the same day As mentioned at Unite 2019, SFN will also support the following: Multiple channels: online store, retail, Instagram, eBay, Amazon, etc. Returns and exchanges Custom (branded) packaging Stores of all sizes: "shipping 10 to 10,000 products a day", aiming to get this to "3 to 30,000" per day in coming years Is there anything we missed? Let us know! Next up, Ed and Ari will break down the announcements and unpack what they mean for Shopify Partners, agencies, and for teams that rely on Littledata's smart connections for better marketing attribution and decision-making. Stay tuned! Photo credits: Littledata, Shopify
My ReCharge talk: which marketing channels bring you profitable customers?
In September 2019, our team attended #ChargeX in LA, an annual conference for the Shopify ReCharge community. There were agencies, app developers, and a ton of Shopify Plus stores using ReCharge to power their subscription ecommerce. Day 1 of the conference was mainly focused on partner agencies looking to build off the ReCharge platform, while day 2 was designed for Shopify merchant success. We saw plenty of familiar names and faces, but perhaps the highlight of the weekend was sharing my talk which orbited around lifetime value: which marketing channels bring you profitable customers? [note]Now, with a revamped ReCharge connection — ReCharge v2 — you can track subscription lifecycle events with ease![/note] Check out my full talk below. If you have questions, be sure to get in touch with support or our team of Google Analytics experts. If you have questions about our advanced Google Analytics connection for ReCharge stores, we're here to answer those too. Enjoy the talk! https://youtu.be/ubFDTY1M6HU Main points How agencies can measure which marketing channels bring in the most profitable customers Current fragmentation for marketing attribution – customer purchase data and browsing data in seperate silos Overview of the many channels that all funnel into calculating lifetime value from pre-checkout through subscription renewal How to predict which visitors will be high value, and experiment with what content you push to them Three levers that impact Customer Lifetime Value (LTV) [tip]Get accurate tracking for repeat orders with the ultimate ReCharge guide for Shopify and Shopify Plus.[/tip]
See you at Shopify Meetup Hoboken!
We're excited to be sponsoring the next Shopify Meetup Hoboken, hosted by our friends at Refersion! The New Jersey ecommerce meetup is a great way for Shopify and Shopify Plus merchants to share ideas, hear insight from leading ecommerce managers, and learn from each other. Will we see you there? About the event The Shopify meetup in Hoboken is a great way to connect with top merchants and learn from each other about how to scale an ecommerce business. This month's question: How Do You Acquire Customers? Learn firsthand from other Shopify merchants as they share their challenges and creative solutions to finding new customers online. Speakers Terrence Kelleman, Inventor & Founder, DYNOMIGHTY Zel Crampton, CEO & Founder, Diggs Carl & Ewelina Augustin, Founders, The Vegan Warehouse [note]Did you know? Littledata's Shopify app fixes tracking automatically, with smart connections for Google Analytics, ReCharge, Refersion and more.[/note] Sponsors This month's event sponsors are Littledata, EasyShip and P3 Media. (Using EasyShip for international ecommerce shipments? Check out our multi-currency tracking for Shopify stores.) Tickets Get tickets HERE
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