Category : Funding
Littledata named a 'Top Seed Company to Watch' by e.ventures
Ecommerce is growing faster than ever before, and Littledata is here to support Shopify merchants around the world. We're happy to be included in e.ventures' Top Seed Companies to Watch for May 2020. Littledata is featured alongside startups including Checkly (total raised: $2.25M) and Wise ($5.7M). A truly global VC fund, e.ventures has offices in San Francisco, Berlin, Beijing, Tokyo and Sao Paolo. Founded in 1998, they are known for their founders-first investment philosophy, with a major portfolio that includes such luminaries as Groupon, Sonos, The RealReal, and Littledata tech partner Segment. In the Top Seed Companies feature, Brendan Wales notes that there are no viable competitors for what Littledata is doing with fixing ecommerce tracking from the ground up. Wales sees a particularly strong market opportunity for ecommerce analytics in the current climate: Full funnel visibility has always been difficult within Shopify. Littledata solves that problem and also layers on consulting services for when people hit a roadblock. Large growing market opportunity. Despite these uncertain times, Littledata continues to scale. We are supporting merchants throughout the COVID-19 pandemic, and many of our clients are actually doing better than ever (here's a look at the data). We recently scaled up our solutions for subscription ecommerce and headless Shopify setups, and revamped our agency partner program and Enterprise Plus plans for Shopify Plus stores. Last week we also announced a major acquisition of two Shopify apps for Facebook marketing. Best-in-class customer support remains at the core of our mission. Littledata's Shopify apps for Segment and Google Analytics continue to receive 5-star reviews, most recently from Jimmy Joy, Biomel and Snow Teeth Whitening, with merchants noting the 'must-have' tech for 'insights' and 'accurate data' in Google Analytics, as well as the 'top notch' support and account management. If you are interested to learn more about Littledata's growth strategy, please get in touch.
Littledata updates: new funding, new Segment connection...and we're hiring!
What an amazing year it's been already! With a focus on smart connections for ecommerce analytics, Littledata is scaling quickly. We recently closed a new funding round and are firing on all cylinders, ramping up our agile product development, marketing outreach, career opportunities and conference participation. Here's the latest news from Littledata HQ. Littledata closes new angel funding round We're excited to announce that Littledata has closed a new angel funding round. We will be using the new funding chiefly to enhance product development and inbound marketing. Funding is a tricky thing. Too many companies make big claims without building a viable product, or estimate markets that don't actually turn out to exist. We've taken the opposite approach, building automated tools that solve real problems faced by major ecommerce brands. After all, the fanciest reporting in the world is useless if you can't trust your data! In other words we've been conservative with our funding because we believe in establishing deep product-market fit, and this new round comes at a perfect time. I've long said that bootstrapping builds better startups. For a bit of Littledata history, check out CEO Edward Upton's appearance on the Ecommerce Fastlane podcast, and his take on six challenges in developing a Shopify integration. New connection: Shopify to Segment We worked closely with the Segment team to create the ultimate Segment connection for Shopify and Shopify Plus. Segment offers a powerful Customer Data Infrastructure (CDI) that lets you clean, collect and control customer data. Our Shopify app for Segment users fixes tracking automatically, and lets you use Shopify as a Segment source. Benefits include: Server-side tracking for 100% accuracy Capture every customer touch point, including checkout steps, sales data and customer lifetime value (LTV) Push Shopify customer data to hundreds of Segment destinations Set up in minutes for any Shopify store We're hiring! With great things on the horizon, Littledata is seeking the best talent across departments in London, NYC and Romania. Check out our job postings for an up-to-date list. Our values include: Agile development New technologies Open collaboration Happy people We're looking for brilliant team players who are ready to build the next generation of analytics apps. Google Analytics knowledge is essential. Ecommerce experience is a plus! Conference season We all might live online these days, but our team culture values meetups IRL. If you're heading to Shopify Unite in Toronto this June, or ReCharge's ChargeX conference in LA in September, send us a note - we'd love to see you :) Should you go to that ecommerce conference? How to decide. There's never been a better time to join the Littledata family, whether as a partner, customer or team member. Growth has never been stronger - and customer happiness continues to be our most impressive statistic. Thank you for joining us on the journey to better data!
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