Category : Google Analytics
Product update: Shopify Order Names
We are pleased to announce a product update for how Littledata tracks unique identifiers for Shopify orders. Previously Littledata passed orders from Shopify to Google Analytics (or Segment) using only the order number (Order ID). Shopify offers the ability to add a prefix or suffix to this number to create an order name, and we now support Shopify Order Name tracking in addition to Shopify Order ID tracking. You can now choose between tracking either the Shopify Order ID or Shopify Order Name, and Order Name tracking is the default for new installs. Read on to see what's changed, and why we made the shift. What was the problem with tracking order numbers? There is nothing wrong with tracking order numbers per se, but for some Shopify stores -- especially larger brands on Shopify Plus -- it's often more useful to track the complete order name, which includes a particular prefix or suffix. Brands running multiple Shopify stores in local currencies often want to analyze total sales across geographic operations, while also segmenting by individual stores. This is useful whether or not you are using a rollup property for data analysis. With only order number tracking, there were two options: The largest brands, running GA 360, could set up a different web property for each store and then a 'rollup property' for all the stores. This option is expensive.The brand could send all the web orders to one GA web property, and then create filtered views based on the hostname the order was made on. But this didn't work for non-Shopify checkouts, such as ReCharge, where the hostname did not vary by store. So Littledata built a third option, order name tracking, which makes it easier to track multi-currency sales in GA and other data destinations, and also ensures no clashes with order numbers from non-Shopify systems. How to change the order ID format for your Shopify store Shopify and Shoify Plus merchants can change their Shopify order numbers to include a particular prefix and/or suffix. If you want to make this change, go to Shopify Admin > Settings > General > Standards and formats. Here you can configure a prefix or a suffix to every order, unique for that store. While you can't change the order number itself, you can add this default info to make it easier to see and segment your orders. For example, if you are selling in the US and the UK, you might want to add country-type prefix to your orders, such as 'US' and 'UK' to those country stores. Then your orders will come through with order names such as 'US1792' and 'UK1793'. [subscribe] How to enable Order ID or Order Name tracking in Segment or Google Analytics Shopify Order Name tracking is now the default. So if you installed Littledata after 19th October 2020, then you will already be using order names. This applies to both our Segment connection and our Google Analytics connection in the Shopify App Store. [note]If you installed Littledata after 19th October 2020, then we will be tracking the Shopify Order Name by default. You can change this in your Littledata Settings.[/note] If you installed Littledata before 19th October 2020, we will be tracking Shopify Order ID by default. You can check which unique order identifier we're using for your store, and make any necessary changes, directly in the Littledata admin. Go to Settings > General on the bottom leftUnder Unique identifier for all orders, select either "Shopify Order ID" or "Shopify Order Name"Click Save We will then pass the order information in your chosen format. How to use the data in Google Analytics Order identifiers offer a broad range of reporting and analysis possibilities in Google Analytics and connected analytics dashboards. Here's the ecommerce Sales Performance report showing orders including the prefix appearing in Google Analytics. If you are operating multiple country stores and using Littledata for multi-currency tracking, you will see different prefixes here for each currency. You can also create a segment including only orders with that prefix, by filtering by Transaction ID. What's next We are constantly enhancing Littledata's functionality. This year we have introduced a range of general updates and a new version of our Shopify to Segment connection. If you are setting up a raw data pipeline, we also now offer a Measurement Protocol connection for use with a range of ETLs, data collection platforms (like Snowplow) and data warehouses (like Google BigQuery). Check out our release notes to stay up to date, and don't forget to browse the complete documentation in our help center.
How to track Klaviyo flows and email campaigns in Google Analytics
Klaviyo is one of the most popular email marketing platforms for Shopify stores, but the analytics setup is often overlooked. By following a few simples rules, you can ensure accurate Klaviyo data alongside other sales and marketing data in Google Analytics. In this article we cover how to set up Google Analytics tracking for Klaviyo, including best practices for UTM parameters and dynamic variables, and how this tracking works alongside Littledata's Shopify to Google Analytics connection. Why Klaviyo Klaviyo is a popular customer engagement platform used by over 50,000 Shopify merchants. Their focus is on email and SMS automation, and they have been one of the major success stories in the Shopify ecosystem, recently closing a $200 million funding round. Klaviyo's features for Shopify include: Codeless signup forms Pre-built flow templates for quick automation Email campaigns for customers and leads Advanced segmentation and personalization, including product recommendations Many of Littledata's Shopify customers use Klaviyo in one way or another, as do almost all of our Shopify Plus customers. But we've noticed a trend where even the biggest Klaviyo users aren't correctly tracking Klaviyo flows in GA, which ends up blocking data-driven decisions for growth. Read on to see how to fix this. Why Google Analytics The Klaviyo dashboard has useful built-in reporting, but for ecommerce managers focused on more than just email, there are some significant limitations compared with a dedicated analytics platform like Google Analytics (GA). One key limitation is for sales attribution (marketing attribution for online sales). In Klaviyo, any sale that happens after engagement with an email is attributed to that email. This overstates Klaviyo's contribution to sales. For example, if a user first comes from a Facebook Campaign, then clicks on an abandoned cart email from Klaviyo, then goes on to complete a purchase after being retargeted in Facebook, Klaviyo will claim this as owned revenue attributed to that email engagement and credit Facebook with nothing! Another limitation of reporting in Klaviyo's dashboard is that it's hard to see the contribution of an entire email flow to sales, as opposed to the impact of a particular email message in the flow. In Google Analytics (if set up correctly) you can see multi-channel contribution to sales, comparing apples with apples across different marketing channels. What is UTM tracking? UTM parameters are extra data in the link the user clicks to tell Google Analytics (and Shopify) where the click came from. These parameters are automatically added by Google Ads, but for other platforms (e.g. Facebook or Klaviyo) you will need to add them manually or via the software. Why does this matter? Because link clicks coming without a UTM tag will typically be treated by GA as "direct" traffic -- in other words, the source of those visits will be unknown. [note]Read Littledata's free guide to common reasons Shopify doesn't match Google Analytics[/note] Recommended settings To provide the most reporting flexibility we recommend having the same standard UTM parameters across all email flows and campaigns. Klaviyo allows dynamic variables to be used in your default UTM tracking settings. To get the most out of your Klaviyo reporting in GA, we recommend using static values for Source and Medium, and dynamic values for Campaign and Content. You can change these defaults in go to Account > Settings > UTM Tracking UTM Parameter Campaign Email Value Flow Email Value Source (utm_source) 'Klaviyo' 'Klaviyo' Medium (utm_medium) 'email' 'email' Campaign (utm_campaign) Campaign name (Campaign id) Flow email name (Flow email id) Content (utm_content) Link text or alt text Link text or alt text [tip]Content is not a default parameter in Klaviyo, so you will need to add that manually (enter `utm_content` as a new parameter).[/tip] With static values for Source and Medium (Klaviyo / email), you will be able to see Klaviyo compared against other marketing channels in GA, and in particular how Klaviyo campaigns contribute to customer lifetime value and other key metrics for Shopify sales and marketing. We do not recommend sticking with Klaviyo's default UTM settings, where Klaviyo flows, for example, are given a dynamic variable that pulls in the name of the flow. You can already see that type of data in the Klaviyo analytics dashboard -- better to use GA for complete marketing analysis. Whichever naming convention you choose, consistency is essential. Many Littledata customers create internal spreadsheets to manage UTM naming conventions and channel groupings in GA, and run regular QA checks to ensure consistency. Note that we have analytics audit checks within the Littledata app, and we now offer analytics training on Plus plans. Enabling UTM parameters In addition to setting up the UTM Parameter values in your Klaviyo account, you need to enable UTM tracking to ensure that those parameters are applied to all emails in flows and campaigns. The first step is to enable global UTM settings. Go to Account > Settings > UTM Tracking Switch Automatically add UTM parameters to links to ON. Then click Update UTM Tracking Settings. This will ensure that the UTM parameters are added automatically to all emails sent via Klaviyo. Now that you have enabled UTM tracking, you need to make sure that you are using 'account defaults' for UTM tracking in your flows and email campaigns (as opposed to custom tracking). This should already be the case, but it's good to double-check. Disable any custom UTM tracking for flows or campaigns Make sure that the UTM settings for individual flows are set to 'Yes, use account defaults' Make sure that overall email campaign settings are set to use default UTM tracking as well. In your overall campaign settings, select 'Yes, use account defaults' In addition, when creating/editing a campaign, go to Tracking and make sure that 'Include tracking parameters' is ON and 'Customize tracking parameters' is OFF Tracking across all marketing channels The UTM settings above only solve part of the marketing attribution problem: getting the campaign information to the landing page. Commonly this marketing attribution is lost between the landing page and the order completing. You can try to do this manually with an in-house dev team, but Littledata has built a complete ecommerce tracking solution for Shopify and Google Analytics that works automatically. Our connections use a combination of client-side and server-side tracking to make sure that all marketing channels -- including email, paid channels, organic search and referrals -- are linked to sales, along with all touch points in between. We also track returns/refunds, repeat purchases, and subscriptions, so you can understand customer lifetime value on a deeper level. Read about all of the the events Littledata sends automatically. You can use these events for reporting and analysis, and also to build audiences for your Klaviyo campaigns! Reporting on Klaviyo flows in Google Analytics Google Analytics is a powerful reporting tool once you get to know how channel groupings and custom dimensions work. Here's a quick look at how to analyze your Klaviyo data in GA. Looking at campaign conversions in Google Analytics After you have enabled our recommended settings for UTM tags, you will have access to Klaviyo flow and campaign data in GA. You can look at this on its own, but also compared against other channels for engagement and acquisition. To see revenue and orders attributed to these campaigns, drill into the Klaviyo source and add campaign as a secondary dimension. If you set up the Flow email name as the utm_campaign above, then you can look at the contribution of that whole flow to sales. For example, without caring if the user clicked on email 1 or 2 in a 4-email flow, did clicking on any of the emails in that flow -- for example, the 'Browse Abandonment' flow -- result in sales? Going further, you could create a segment of users who came via an Instagram campaign, and see to what degree they were influenced by the email sequence. Will Google Analytics match Klaviyo? How does the data you now have in Google Analytics compare with what you see in your Klaviyo dashboard? Under the Conversions > Multi-Channel Funnels > Model Comparison Tool in GA, you can compare the default email attribution in GA (last non-direct click), with other attribution models more similar to Klaviyo's dashboard. Keep in mind that there is no model for 'all click' attribution, so the numbers you'll see in GA will always be lower. You can also look at the Multi-Channel Funnels > Top Conversion Paths report to see where Klaviyo fits into the user journey on your ecommerce site. [note]Google Analytics data can also be used as a source for other reporting tools, such as Data Studio and Tableau.[/note] Using Klaviyo with Segment If you are looking to do more with your Shopify and Klaviyo data, consider Segment. Littledata's Shopify source for Segment automatically sends a rich data set for use with a range of Segment destinations. Not only does our Segment connection get all of the post-click events into Segment, but it also sends any event associated with an email address onto Klaviyo as well -- providing a richer set of events, without a developer, than Klaviyo's own Shopify event tracking. For example, you can retarget users in Segment who have purchased a certain value, or got certain products to a stage of the checkout -- all without writing a line of code. Read more about how Littledata's Segment connection works, and check out the latest updates to our Shopify source for Segment. The connection now supports analytics destinations such as Mixpanel, Vero and Kissmetrics, and email marketing destinations including Klaviyo, Hubspot and Iterable. [subscribe]
Going international? How to optimize for BFCM sales around the world
More sales might be happening exclusively online this year. And retailers might be creating their own "sales day" events. But one thing that hasn’t changed with COVID-19 is the surge in Black Friday Cyber Monday (BFCM) events around the globe. Black Friday might have started in the USA, but it’s now a popular shopping event in other countries too, especially the UK (where Littledata started). Shopify now supports multi-currency “stores” (one for each currency). In fact, Shopify Payments now supports over 120 currencies, and brands selling in multiple countries are promoting BFCM deals across all of them. [subscribe heading="Free ebook: Top 5 BFCM Benchmarks" background_color="grey" button_text="Get Your Copy" button_link="https://www.littledata.io/app/top-5-holiday-benchmarks"] Our Shopify Plus customers started preparing for these sales earlier than ever, some launching holiday promotions as early as October! Not only that, but the sales are seemingly endless. Glossy recently reported that 37% of brands will run holiday promotions for at least 8 weeks this year, and Littledata's Shopify benchmarks are already showing the signs of increased promotions: lower conversion rates but a lot more traffic, especially from social channels. (We also found last year that holiday promotions increased next season purchasing -- and I expect this trend to continue). Resources for Shopify stores doing multi-currency BFCM promotions With multiple country stores and a longer sales period, accurate data becomes even more important. These free resources will help you answer the questions in the back of your mind: are you tracking multi-currency sales correctly? 4 tips for Shopify Plus merchants selling internationally A common mistake of many companies is quickly jumping into international ecommerce without taking time to develop a proper strategy. Read these 4 tips to help your Shopify Plus business sell in a more cost-effective way. How Shopify Plus stores can set up multi-currency reporting in Google Analytics Our recommendations for what to track and how to track it. In this detailed post, Littledata’s CEO looks at the differences in analytics for single store and multi-store international setups. Multi-currency tracking for Shopify Payments Many Shopify Plus merchants rely on Shopify Payments to manage multi-currency. For those stores, Littledata's multi-currency tracking is an out-of-the-box solution to get accurate sales and marketing data. This article outlines how Littledata’s multi-currency support works for different parts of the data processing. We use Shopify’s definition of presentment currency and shop currency. Overview of automated multi-currency tracking Are you selling internationally? If you're already selling internationally, it’s important to get tracking set up correctly before BFCM. Learn how to track sales in multiple currencies directly in Google Analytics, so you can scale the smart way during the busiest shopping season. [subscribe]
3 deep dives into customer lifetime value for ecommerce sites
Subscription ecommerce has continued to scale throughout the pandemic, with consumables like beverages and meal kits rising particularly fast in North America. Shopify sites selling by subscription have always been a core part of our customer base at Littledata, and with even traditionally brick-and-mortar retailers moving online and trying out subscription ideas, we've got our hands full with new subscription sites these days. It might be easier than ever to start a subscription box (companies like Bulu have transformed the market), but getting accurate data about marketing attribution and customer lifetime value is difficult without the right data setup. So with Black Friday Cyber Monday coming up, we thought it would be useful to share some of our top posts this year about subscription analytics. Here are our top three posts this year. Enjoy! 1. How to calculate LTV for ecommerce subscriptions Lifetime value is a core metric for many online companies these days. This is especially important for ecommerce sites, because whether you're focusing on repeat purchases or actual subscriptions, marketing to (and product alignment with) the highest LTV customers can make or break a DTC brand today. In this post, our founder breaks down the basics of LTV calculations for ecommerce, focused on Shopify stores using ReCharge for subscriptions. https://blog.littledata.io/2020/01/14/how-to-calculate-lifetime-value-ltv-for-subscription-ecommerce-in-google-analytics/ 2. How to use Custom Dimensions in Google Analytics to increase subscription sales Custom Dimensions are a remarkably powerful feature in Google Analytics, often overlooked because they can be complicated to set up manually (also, they "sound complicated"). But the truth is that with a little background research, custom dimensions are easy to understand, and -- more importantly -- to apply to your daily, weekly and monthly reports in order to get a clear view of different order types, repeat purchasing behavior, and more. https://blog.littledata.io/2019/09/19/quick-tips-for-subscription-stores-using-custom-dimensions-in-google-analytics/ In this detailed post, our lead analyst dives into the complications of modern DTC brands selling a mix of product types and subscriptions. He focuses on how to reconcile differences in different reporting tools, and how to create segments and reports to fit your unique business model. After all, talk is cheap. How can you put LTV calculations to work for your business? [note]Did you know? Littledata automatically tracks first-time and recurring purchases and ties them back to the original marketing source.[/note] 3. The ultimate guide to LTV tracking In this popular guest post on the Shogun blog, we take a look at everything you need to know about LTV. When you know your LTV, you can: Know which kinds of products your high-LTV customers want more of Know how much to spend to acquire a “similar” customer and still make a profit based on their projected buying habits Promote the products with the highest profitability Increase your marketing budget and inbound efforts to attract your most profitable types of customers [subscribe]
Why does shop.app appear as a referral source in Google Analytics?
You may have noticed a new referral source appearing in your Google Analytics, or an increase in sales from the 'Referral' channel. This is a change Shopify made with the launch of the new Shop app, and can be easily fixed. What is Shop.app? SHOP by Shopify is a consumer mobile app, aggregating products and experiences from many Shopify merchants. It is heavily integrated with ShopPay, and so Shopify is now directing one-click checkout traffic to the shop.app domain instead of pay.shopify.com. How would SHOP fit into the user journey? There are two scenarios: 1. Customer is using Shop.app for checkout and payment Example journey: User clicks on Facebook Ad Lands on myshop.myshopify.com?utm_source=facebook Selects a product Logged in, and directed to shop.app for checkout Returns to myshop.myshopify.com for order confirmation In this scenario we should exclude shop.app as a referrer, as the original source of the order is really Facebook 2. End customer is using Shop.app for browsing / product discovery Example journey: User discovers product on shop.app Clicks product link to myshop.myshopify.com?utm_source=shop_app Logged in, and directed to shop.app for checkout Returns to myshop.myshopify.com for order confirmation Here, shop.app is the referrer but it will show up with UTM source How do I see the true source of the referral in Google Analytics? Firstly, you need to exclude shop.app as a referral source. Only in scenario 2 is SHOP genuinely a source of customers, and there the UTM source tag will ensure it appears as a referrer. Littledata's latest tracking script sets this up automatically. The second fix is harder. Unfortunately, at the time of writing, Shopify only sets utm_source=shop_app in the URL query parameters in scenario 2, and Google Analytics won't consider this a referral unless utm_medium is also set. So it appears under the (not set) channel. I've written a patch for our tracking script so that we set utm_medium as referral if only the source is specified, but you can also edit the default channel grouping in GA so that shop_app is grouped as a referral. Thirdly, you want to differentiate orders going through shop.app from the normal Shopify checkout. Littledata's Shopify app does this by translating the order tag shop_app into the transaction affiliation in Google Analytics, so the affiliation is Shopify, Shop App. Conclusion So if you're a Littledata customer: our app has got you covered. And if not there's a few changes you'll need to make in Google Analytics settings to make sure shop.app traffic is treated correctly.
How to get accurate Shopify data in Google Analytics (VIDEO)
If you're using Google Analytics to report on Shopify data, you need to watch this video. Ecommerce analytics were complicated, so we built a better way. Don't spend money on custom setups or expensive ETL configurations for your analytics. Just use this one automated tool. Check out this quick demo of Littledata's popular Shopify to Google Analytics connection, available in the Shopify app store. Littledata is the easiest way to automate Google Analytics for your Shopify store. By connecting your Shopify store to Google Analytics, get: Smart audits to check for accurate tracking Seamless connections with apps like ReCharge and CartHook Benchmarks against thousands of ecommerce sites Easily extensible via Google Tag Manager (GTM) Own the data in Google Analytics And that's not all. We also add custom dimensions to track LTV and payment gateways like Klarna, Paypal and ShopPay. In the video above, see how the Littledata Shopify app for Google Analytics fixes tracking automatically. Fix your tracking Littledata works behind the scenes to fix your Shopify tracking and ensure accurate data. From marketing channels to checkout steps, Littledata's automated audit checklist gives you a clear picture of what to track and how to track it, and how each integration works. [note] Why doesn't Shopify match Google Analytics? Get the Shopify analytics ebook. [/note] Benchmark your Shopify site Say goodbye to guessing games and start benchmarking your site against top performers with Littledata's automated benchmark tool. Filter by industry, location, website size and more. We look at technical factors like server response time, as well as classic ecommerce benchmarks like conversion rates by device (mobile vs desktop). Check out the top Shopify benchmarks to get started. Automatic tracking for marketing and checkout apps Scalable tracking for Shopify and Shopify Plus Automated import of Facebook Ad Costs and Instagram Ad Costs Checkout flows like CartHook Subscription ecommerce apps like ReCharge and Bold Subscriptions [note]Do you trust your Shopify tracking in GA? Here's a free guide to how you can[/note] If you're about to watch this video, chances are that you're still doing analytics by hand. Or you've tried other apps that were just connectors -- they didn't fix the tracking. Littledata works with popular reporting apps like Google Data Studio, Tableau and Power BI. Littledata's app for Shopify will give you an edge on the competition with accurate data across the entire customer life cycle. For ecommerce managers and developers With Littledata's smart script to fix your tracking, you can enjoy accurate data about marketing channels, product performance, transactions, revenue, shopper behavior and more! Check out our help center for documentation and free training on: Tracking the Shopify checkout funnel events The best GTM and Google Analytics data layer for Shopify How to use custom dimensions to calculate LTV We're here to help you make data-driven decisions based on accurate data. Let us keep up with the complications of webhooks, APIs and server-side tracking, so you can focus on scaling your business! Get started with a 30-day free trial for a full month of accurate Shopify data. [subscribe]
What's new for ReCharge tracking
Are you ready for ReCharge v2.3? The latest version of Littledata's popular ReCharge connection is more powerful and extensible than ever. Subscription ecommerce is booming right now, especially for consumables like wine and coffee. Many Shopify stores are even seeing Black Friday-level traffic. But there's also more competition than ever. ShipBob has noted that subscription discounts are especially popular right now, during the seemingly endless days of COVID-19, as a way to bring new subscribers to your brand. This is a major opportunity -- but it also means that there's a lot more competition. Data is more important than ever to understanding your store performance and benchmarking your site, choosing the best marketing channels for your products and targeting the best customers with a higher lifetime value (LTV). Data is more important than ever to understanding your store performance So what exactly can you track with Littledata's ReCharge integration? ReCharge integration for Google Analytics Our ReCharge connection has gone through a lot of updates over the years, based on feedback from our customers, including smaller Shopify merchants, larger DTC brands on Shopify Plus, and our agency partners around the world. Earlier this year, ReCharge v2 saw the addition of subscription lifecycle events. ReCharge v2.3 is now available to all merchants, with the addition of events to track the ReCharge checkout funnel -- and segment by product and marketing channel. So what's new? Clearer segmentation of first time vs recurring orders When you add Littledata's ReCharge connection we now add three Views in Google Analytics to help segment the data: One-time orders and first-time subscriptions - A good way to track initial purchases. We automatically filter out duplicate and recurring orders from this view. All orders - All orders placed on your store, including one-time orders, first-time subscriptions, recurring orders, and prepaid orders. Raw backup - A raw data backup with no filters! This separation enables stores to easily calculate Customer Acquisition Cost (CAC) on one-time orders and first-time subscriptions. Furthermore, for all the subscriptions that started after you installed Littledata’s ReCharge connection, you can group them by subscriber (Shopify customer ID) or by marketing channel or campaign for insightful Return on Investment (ROI) calculations. Read more about how Littledata works with Views and Filters. Checkout funnel events Starting from June 2020, stores on ReCharge v2.3 can see checkout step events to match the checkout events sent from the Shopify checkout. Littledata’s checkout tracking works without the need to add Google Tag Manager or other tracking scripts to the ReCharge checkout, simplifying implementation -- and reducing the risk that 3rd party script interrupt or intercept the sensitive payment details. Excluding prepaid subscriptions Stores generating prepaid subscriptions were seeing duplicate orders when that subscription eventually got processed. In the new One-time orders and first-time subscriptions view, we filter these duplicates out automatically. Custom dimensions for LTV and more Our ReCharge customers benefit from the same user-scope custom dimensions in Google Analytics that we have for all Shopify stores, allowing you to segment and retarget audiences based on data such as their lifetime spend, date of first subscription, or number of subscription payments. Marketing attribution All of these ReCharge v2.3 updates work with our smart tech for accurate marketing attribution. What's the real ROI on your Facebook Ads? Do customers who pick higher-value subscription bundles come from a particular channel? See how Littledata fixes marketing attribution automatically for Shopify stores, with a combination of client-side (browser) and server-side tracking. [tip]Read our reviews to see what ReCharge customers are saying about Littledata! [/tip] ReCharge integration for Segment Our ReCharge integration is now fully compatible with our Shopify to Segment connection, so if you want to send Shopify and ReCharge events to Segment, we've got you covered. This is a seamless way for ReCharge stores to get revenue and customer information into Segment's hundreds of destinations. Headless Shopify tracking for ReCharge ReCharge Connection v2.3 is fully compatible with Littledata's headless tracking solution. Stores using ReCharge's new Checkout API can use Littledata's headless demo to show you how to get the same seamless customer journey from storefront, through checkout to purchasing. Littledata is the only tracking solution compatible with headless ReCharge setups, including those built by our amazing tech partners like Nacelle. ReCharge in-app analytics ReCharge has also launched a powerful in-app analytics feature available to all users. ReCharge launched Enhanced Analytics for Pro customers in 2019 to allow cohort and metric tracking. This is a powerful feature, but it’s different from what Littledata does. The most successful brands are using both tools. ReCharge’s analytics feature offers easy ways to visualize your ReCharge data in the app, while Littledata fixes sales and marketing tracking and sends that data to Segment or Google Analytics. What you can do ReCharge Enhanced Analytics Littledata + Google Analytics Littledata + Segment Look at trends in subscription sign-ups and cancellations ✔ ✔ ✔ Analyze churn rate by cohort or product ✔ ✔ * ✔ * Visualize cohort retention ✔ Fetch last-click source and medium (UTM parameters) from subscription API ✔ Analyze multi-channel marketing contributions to subscription sales ✔ ✔ ✔ Attribute recurring orders back to marketing campaigns ✔ ✔ ✔ Analyze Customer Lifetime Value including non-ReCharge spend ✔ ✔ Track charge failures by any customer attribute ✔ ✔ Track subscription cancellations or upgrades by any customer attribute ✔ ✔ Track customer updates by any customer attribute ✔ ✔ Track usage of the customer portal on our site by any customer attribute ✔ ✔ See how any ReCharge customer event connects to the pre-checkout behaviour of the user ✔ ✔ Look at cancelation rate by marketing channel ✔ ✔ ✔ Trigger transactional emails based on changes to subscriptions ** ✔ Retarget segments of ReCharge audience in common marketing destinations ✔ * Requires additional analysis in a spreadsheet** In Segment destinations such as Iterable How do you get all this? If you're already a Littledata customer, you can update to ReCharge v2 directly in the app (just login and you'll be prompted to upgrade if you haven't already). New to Littledata? We now offer a 30-day free trial on all plans, and setup only take a few minutes. If you are looking for more support, like account management or analytics training, please contact us about enterprise plans.
Updated Facebook Ad Costs to Google Analytics connection
As part of Littledata’s focus on Facebook Ads data this year, we have rebuilt our Facebook Ad Costs connection to be more dynamic and more robust. If you've been asking how to track Facebook Ads or Instagram Ads in Google Analytics -- or doing cost imports manually with Google Sheets and other tools -- your life just got a whole lot easier. Littledata's new and improved Facebook Ad Costs connection automatically imports cost and campaign data from Facebook Ads to Google Analytics, giving Shopify merchants an unbiased view of multi-channel marketing attribution, user journeys and real ROI on PPC campaigns. The Facebook Ads to Google Analytics connection now has added functionality including: Handles up to 100,000 active Facebook Ads, imported daily to Google Analytics Interprets dynamic campaign parameters Imports up to 90 days of campaign history on the first import Works for both Facebook Ads and Instagram Ads Import multiple Facebook Ad accounts to one Google Analytics property Import one Facebook Ad account to one multiple Google Analytics properties Recommends improved campaign URL parameters when none are given Of course the core functionality remains the same: easily pull campaign details and cost data into GA from your FB Ad accounts. Thank you to our customers who gave feedback to help improve the connection -- we couldn't have done it without you. The updated Facebook Ad Costs connection is available on all paid plans at no additional cost. Start a free trial today and start analyzing your campaigns more accurately.
Subscribe to Littledata news
Insights from the experts in ecommerce analytics
Try the top-rated Google Analytics app for Shopify stores
Get a 30-day free trial of Littledata for Google Analytics or Segment