If your business relies on customers or subscribers returning to your site, possibly from different devices (laptop, smartphone, etc.) then it’s critical you start tracking unique ...
Universal Analytics promises some juicy benefits over the previous standard analytics. But having upgraded 6 different high traffic sites there are some pitfalls to be aware of....
There’s a difference between the ‘screen size’ measured as standard in Google Analytics and the ‘browser size’ or ‘browser viewport’. Especially on mobile devices, there are pitfal...