Category : ReCharge
How to succeed with subscription ecommerce: podcast and virtual summit
We're excited to participate in eCommerce Master Plan's virtual summit for subscription ecommerce this week. Littledata CEO Edward Upton is one of the lecturers, and that's not all! Over 10 industry experts have contributed in-depth online sessions to the summit, with advice for a variety of sites. This popular online conference is the place to be, whether you're just launching subscription products or looking to optimize revenue and customer lifetime value for an established brand. eCommerce Master Plan Virtual Summit The summit is a gathering place for thought leaders and growing brands. Sessions are live today, Tuesday 30th April, and unlocked for participants until 5pm on Thursday 2nd May. In one of the online sessions, Ed shares essential advice about Customer Lifetime Value (CLV) for subscription ecommerce. Get the inside scoop on how to calculate CLV and what it means for your business. The summit is a who's-who of next-gen ecommerce apps and consultants. Ed is joined by experts from ReCharge, Churn Buster and more. Topics include everything from launching and scaling a subscription box company, to specifics about Facebook Ads and loyalty programmes. Why attend the summit? Why should you attend this 3-day annual conference? Chloe and the team break it down into the most convincing reasons: HUGE OpportunityThe latest Royal Mail research predicts the Subscription Box market will be worth £1 billion in 2022. This Summit will give you the knowledge to grab your share of that market growth It's a different ball gameSubscription eCommerce is a very different type of business to a 'normal' eCommerce business. Different challenges, different opportunities. This Summit will explore those differences, and how to make the most of them to build and grow your subscription business. Keep OptimisingLearn multiple ways to optimise and improve the marketing of subscription products. We couldn't agree more. It's why we built, and why we regularly highlight content specifically for online retailers selling things by subscription - whether it's the heart of your business (like it is for our customers Athletic Greens and Dry Farm Wines) or simply a part of your wider product mix. Plus, it's a virtual summit so travel costs are nonexistent. So start brewing that coffee at home and hop online for non-stop learning. Sign up today! Free podcast with subscription ecommerce tips Want to learn more before signing up? Conference organizer (and ecommerce mastermind) Chloe Thomas has you covered. Check out Chloe's latest podcast (the 213th episode!) on top tips from the summit - including some from Littledata. If you're looking for even more free content, this podcast episode is a great compliment to Ed's appearance on the eCommerce Fastlane podcast, where he breaks down how to get a complete picture of your store's performance, from marketing channels through repeat buying behaviour. Thanks and see you at the summit!
ReCharge integration for subscription analytics
We're excited to announce that Littledata's Shopify app now integrates seamlessly with ReCharge! The integration makes it easy to get an accurate data stream about your ReCharge subscriptions in Google Analytics. [tip]Get accurate tracking for repeat orders with the ultimate Shopify ReCharge guide.[/tip] What is ReCharge? ReCharge is the most popular recurring billing solution for Shopify stores. It lets you easily sell subscriptions on a Shopify store. ReCharge has a robust feature set for stores selling physical products on subscription, allowing for single product, mixed cart & entire cart subscriptions. The app powers thousands of stores processing tens of thousands of orders daily, including Littledata customers like Tiege Hanley skin care and BIOHM probiotics. Until we built this new integration, ReCharge customers didn't have a way to get a complete data collection in Google Analytics without hiring expensive GA consultants. [note]Now, with a revamped ReCharge connection — ReCharge v2 — you can track subscription lifecycle events with ease![/note] How the integration works Integrating Littledata with ReCharge lets you capture data about the entire subscriber journey, from marketing campaigns to first-time payments and recurring revenue. The integration uses Littledata's magic sauce to connect Shopify and ReCharge data to Google Analytics. The reporting includes essential information for understanding business performance: End-to-end Google Analytics tracking for the subscriber journey Marketing attribution for subscription revenue, including first-time payments and recurring charges Segmentation by payment source, subscription plan type and product category With this integration plus the power of Littledata's analytics audit tool, you ensure accurate tracking of everything in your ecommerce funnel. You can then take advantage of automated reporting to help you increase revenue, including report packs built specifically for subscription analytics. Littledata's revenue optimisation tools pull directly from your GA data. Advanced users can can also use that data directly in GA - and connect it to dashboard tools like Data Studio and Supermetrics. And the price is right! Littledata provides Google Analytics for ReCharge stores at no extra cost. It's a free integration for any Shopify store using both apps! [subscribe] Setup guide For the Littledata - ReCharge integration to work, you need to install both apps for your Shopify store, then connect them by activating the integration. Install ReCharge Install Littledata’s Shopify app Follow these steps to activate the integration Note that you will activate ReCharge’s basic Google Analytics integration as part of the setup process, but you need to complete the Littledata integration to get full marketing attribution and to track recurring subscriptions (not just first-time payments). For more information about how our ReCharge integration works, check out our knowledge base. If you’re looking for custom setup or help with reporting, consider one of Littledata’s enterprise plans. Higher-tier plans include a dedicated account manager and support from analytics experts. We have many happy ReCharge customers, so please get in touch if you have any special requests! This post was updated in February 2020.
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