Category : Littledata
Littledata acquires Facebook Feed and Pixel Perfect apps for Shopify
Littledata is pleased to announce the acquisition of two Shopify apps focused on Facebook advertising: Facebook Feed and Pixel Perfect. As customers increasingly turn to Facebook and Instagram for a seamless shopping experience, we're here to help stores give customers what they want: the right product at just the right time, no matter which marketing channel brought them in. Pixel Perfect automatically sets up an accurate Facebook Pixel for Shopify stores, along with numerous features to support dynamic product ads -- including a product catalog feed. If you're only looking to sync the Shopify product catalog, Facebook Feed is a smart product feed that supports unlimited products without timeouts or delays. Our expert analytics team is already providing customer support for both apps, and our product team is working to improve functionality for Facebook Pixel and Facebook catalog feeds, which are essential parts of running dynamic product ads across the Facebook network -- in other words, the keys to automated personalization. To quote Littledata's CEO, Edward Upton: "We believe stores investing tens of thousands in Facebook Ads need more reliable tools to target that spend. Littledata is able to improve upon the integration announced with Facebook and Instagram this week, and enable enterprise-scale stores to track their customer journey on Facebook." Shopify and Facebook Shopping Facebook and Shopify made major announcements recently about the many ways that customers find (and now purchase) products on Facebook and Instagram. They've emphasized that these new features will help small businesses succeed, and that's definitely a potential benefit. But let's be honest -- we all knew this was coming, COVID-19 or otherwise. There's just too much ad spend at stake. These updates and new features include: Facebook Shops: a new, complete storefront experience, integrated with Shopify (among other platforms, such as BigCommerce and Woo, Shopify is clearly the most significant: Shopify CEO Tobi Lütke was on the video call with Mark Zuckerberg) Instagram Checkout: a previously closed beta experience for direct shopping and checkout, now slowly rolling out for everyone At Littledata we're most excited about Instagram Shopping. It's not just a little experiment. Instagram's Vishal Shah told TechCrunch that almost 1 million stores are already signed up and ready to implement Instagram Checkout, so it's much more than its previous incarnation as a beta test with large brands like Zara and Adidas. Shopify is deprecating the Facebook Shop channel and will be pushing merchants to create these new Facebook shopping experiences (either ad campaigns or the full FB storefront). Stores that had product tagging set up through the Instagram channel before the announcement can already access Facebook Shops (the new feature -- different from the previous Facebook Shop channel, ahem...this is starting to get confusing). But like many Shopify announcements of the past, the overall timelines are unclear. And while they have improved the setup for their default Pixel implementation, we still see the same common issues like Product ID and revenue mismatches. Either way, these new features aren't necessarily a great fit for larger DTC brands by default -- they'll need something more reliable and customizable. That said, why not just go direct to the source? Facebook Dynamic Ads are already open to everyone, and they're a proven model for high-ROI retargeting and engagement. What do you need to run Dynamic Ads on Facebook for a Shopify store? Actually just a few things, which don't take long to set up if you haven't already: Facebook Business manager account Facebook Pixel (or SDK) on your site Product catalog feed That's where the new apps come in. Pixel Perfect Pixel Perfect is a popular Shopify app for automatically configuring a Facebook Pixel on your Shopify store. Facebook Pixel allows you to measure the impact of Facebook Ads on revenue, and calculate Cost Per Acquisition (CPA). It also allows you to build website custom audiences based on what users have seen or added to their shopping carts. Shopify has a native Facebook Pixel integration, but as noted it has numerous known issues, in areas such as product and revenue matching. Pixel Perfect fixes this automatically. Key benefits include: Send data to up to three Pixels (e.g. to use a backup pixel) Includes a matching catalog feed to serve Facebook Dynamic Ads 'Niche' product tags for building custom Facebook Audiences Order logs for comparative attribution Questions about Pixel Perfect features or how Shopify works with Facebook Ads? Read the Facebook Pixel Perfect FAQ in our help center. Facebook Feed If you're looking for a free product feed that works automatically with your Shopify product catalog, check out Facebook Feed. There are a number of Facebook catalog feed apps out there, but we were drawn to Facebook Feed because it is extensible and reliable. The app makes it easy to launch dynamic retargeting ads for Facebook users who engaged with your Shopify store. It works for product ads and catalog ads and it can support huge catalogs for Shopify Plus stores. Key benefits include: Up-to-date XML product catalog in the exact format recognized by Facebook Unlimited numbers of products and SKUs (no timeouts for large product sets!) Sync many products with Facebook and avoid pagination Compatible with Facebook page shops and Instagram Shopping Questions about setup or features? Read the Facebook Feed FAQ in our help center. What's next Littledata purchased Facebook Feed and Pixel Perfect from Tony Redfearn, an entrepreneur based in the UK. Tony is excited to see where we take the apps: "I am delighted to hand over the reigns to ensure success in this increasingly complex area. Littledata was the natural partner to take this tech to the next level!" As Littledata's Shopify customer base continues to grow, we are always looking at new connections and integrations. Our plan has always been to integrate Facebook Ads and Facebook Pixel more deeply into the Littledata ecosystem, and these popular apps turned out to be a great starting point. Our immediate plans are to improve both apps to make them even more powerful and extensible. Over time, we plan to fold this functionality into our core analytics app for Shopify merchants. For now, we are working closely with a broad range of merchants to understand their needs and how Facebook Pixel and Google Analytics can work in tandem for better ecommerce analytics, segmentation, remarketing and personalization. Audience building is one of our focuses, but we're also looking into the improved shopping experiences announced (ie Instagram Checkout), to see where events from our server-side Shopify tracking might best improve ROAS, AOV and customer LTV on these new channels and checkout experiences. Is there something you just can't wait to do with Shopify and Facebook? Let us know.
Resources for COVID-19 and ecommerce
In the midst of the COVID-19 pandemic, the world appears to have changed dramatically. But remember: we're all in this together. With hundreds of Shopify apps and agencies around the world joining forces to make a difference, there are plenty of free resources available to help you stay afloat and try to get a handle on what to do -- and what comes next. In this post we look at where merchants can turn for help, share some resources for honest projections about the industry, and ask what the crisis really means for ecommerce, especially Shopify stores that rely on subscriptions for revenue. Ecommerce trends John Kenneth Galbraith once said that the function of economic forecasting is "to make astrology look respectable." In the wake of the chaos invoked in markets by the novel coronavirus, nobody knows for sure what will happen, but there are many in the ecommerce world who are looking closely at the data on a daily basis to figure out where the overall trends might be. At Littledata, we've been analyzing our own benchmark data in more detail (see our open access ecommerce benchmarks), broken down by industry sector. In our first round of analysis we found that around 30-35% of Shopify stores overall are actually seeing an uptick in revenue & order volume, especially in the Food & Drink and Health & Fitness sectors -- even if revenue is growing at a slower pace. This matches Klaviyo's findings below, where about a third of ecommerce sites were seeing higher revenue after the first month of stay-at-home orders and social distancing. Yet there are still a few unknowns, as well as a range of outliers in certain verticals, like seemingly random successes in online fashion during the crisis. That said, the major unknown in my view is still the supply chain timeline: When will we feel the first major "supply chain hit" across sectors? As brands adapt wholesale strategies to the new environment, will over-discounting or confused omnichannel strategies come back to bite them? On the flip side, can independent warehouses like Perishable Shipping Solutions (PSS), which focuses on food and beverage, and even Shopify's own fulfillment network, handle the major uplift in demand? Even if customers adapt to purchasing gift certificates, exclusive pre-orders and other "delayed" products, will restaurants and retailers be able to fulfill the demand once things open up again? And some labels are flexible. Pantry staples are growing in several categories and there's been a lot of industry chatter about "DTC pantry" products, especially among millennials and wealthy urbanites. But this is pretty broad. What defines a DTC pantry staple? Subscription coffee brands like Dripkit and Groundwork should obviously be there, but what about adult beverages like Kin? [subscribe heading="A note about Littledata and COVID-19" background_color="grey" button_text="Read More" button_link="https://www.littledata.io/app/covid19"] So maybe it's not actually about the sector at all. Brands that have paid attention to truly speaking directly to consumers (not just in their product marketing but literally in their messaging) -- along with those who have moved production and fulfillment closer to home -- are doing the best right now. Maybe they'll even give Amazon a run for its money. Key resources for ecommerce news during the pandemic Perhaps it's ironic that there actually is a lot of fake news out there. And that's not the worst of it. Everyone on Facebook is suddenly an armchair epidemiologist, and economists are changing their predictions every few minutes. So where can you turn for accurate ecommerce news? In addition to essential ecommerce newsletters like LeanLuxe and 2PM, these five online resources are absolutely essential for brands that want to stay on top of Shopify news and ecommerce trends during the crisis: Shopify's COVID-19 response page Shopify's COVID-19 response has been really amazing. They're offering $200 million in small business funding, a community forum, plus extended features like gift cards and localized delivery options. They have also set up a dedicated weekly email newsletter for case studies and insights relating to COVID-19 (You can sign up on the main page linked above). Klaviyo insights Klaviyo is a popular email marketing tool used by many of our enterprise customers. Through surveys and analysis, Klaviyo is "taking a daily pulse on what’s happening in the ecommerce world as a result of the COVID-19 pandemic". The best part: you can submit your own info to take part in the analysis. See daily trends and how it all fits together. Modern Retail Modern Retail always does a stellar job keeping track of major trends, especially for larger DTC brands and innovators. And that reporting power continues through the crisis. They are paying attention to everything from warehouse conditions to high-ticket DTC exercise brands and the remarkable surge in alcohol delivery in the US (it's been a long time coming). Flow.io blog As we see an increasing number of merchants moving toward multi-currency sales, Flow Commerce has become an essential Littledata integration partner. Flow's blog is an excellent resource for anyone wondering how international payments, shipping and supply chains will be affected by COVID-19. WeMakeWebsites blog WeMakeWebsites isn't just one of our favorite agency partners, they're also insightful analysts of their own data as one of the best-known Shopify Plus agencies in London and New York City. On the WMW blog, they have been paying special attention to purpose-driven brands are differentiating themselves in the current climate. How we're adapting at Littledata At Littledata we've always been a remote-first culture, but now, like many, we've gone totally remote. We're dedicated to sharing as much of our knowledge as possible via this blog and our ebooks and other public resources, like our podcast interviews and help center. We've made some significant changes very quickly: Extended free trial from 14 to 30 days on all plans Free consultations for merchants on any platform Involvement in multiple agency relief programs for struggling brands and the Offline2On initiative, helping merchants get online fast Curating lists of brands giving back during coronavirus (is your brand doing something unique to help? Get in touch!) During the time of coronavirus, we're adapting our products, services and work culture, and supporting our customers and employees in every way possible. Find out more about Littledata's response to COVID-19.
New 30-day free trials!
In a month of grim news, we have some good news to share. Whoever you are, wherever you are, we think everyone deserves to make data-driven decisions We're excited to announce that we've extended Littledata's free trial from 14 days to 30 days. 🎉 The 30-day free trial is available to any Shopify merchant on any plan -- Shopify Plus? Multi-country setup? Selling by subscription? We've got you covered. Successful brands use Littledata to know the real return on their advertising spend (ROAS), calculate customer lifetime value (LTV or CLV), get complete marketing attribution, and much more. So as companies around the world move online and need to make data-driven decisions quickly, we're here for you. With the free trial, you can: Fix your Shopify tracking automatically: With just a few clicks, you'll see accurate data in Segment or Google Analytics within 24 hours. No more data discrepancies between Shopify and GA! Set up any number of connections: Add connections to track CartHook funnels, ReCharge subscription ecommerce, Facebook Ads, Google Ads, and more, with our full range of connections and integrations. Get support from an analytics expert: We started as Google Analytics consultants and we're always here to help. Choose the plan that's right for you and your business, and get help with everything from data audits to custom setup, analytics training and GTM support. (And yes, we offer support during free trials!) Getting started with the trial You can get started here. After clicking Start Your Free Trial, you'll be brought to a sign up page to create your account. From there, just a few quick steps before accurate data starts flowing: Connect your Google Analytics account Connect Shopify to Google Analytics You're all set. Welcome to accurate Shopify tracking! If you have questions, get in touch with our team of Google Analytics consultants. We're here to help! Using Shopify and Segment? If you're looking for a way to send Shopify ecommerce data to your Segment workspace, you're in luck. Over the past year, we worked closely with Segment to create the ultimate tracking solution for Shopify stores. Our Segment connection is now available to all Shopify merchants, and we've extended the 30-day free trial to the Segment app for Shopify too. Connect Shopify to Segment with a free trial today. Selling by subscription? If you're selling products by subscription, you'll be pleased to know that the extended free trial includes unlimited access to our top-rated subscription ecommerce tracking tools. Use Littledata's ReCharge connection or Bold Subscriptions integration to fix your data today. Why wait? It's the most advanced solution on the market for Shopify stores that want to track recurring payments and subscription products -- yet remarkably simple to set up, and powerful from the get-go. Start your free trial today. Stay home. Stay calm. And say hello to accurate data! [subscribe]
6 FAQs you may have asked during a Littledata demo
Like many SaaS companies (and Shopify app developers), we get a LOT of merchants writing in with questions. Big, small, new, old, Shopify Plus, Shopify basic, headless Shopify, platform migrations from Magento...you name it. But some questions stand out for every Shopify store. For those of you who've gone through a demo with our support or sales team, it is highly likely that you asked one of the following questions about Littledata, Shopify and Google Analytics (GA): When's the right time to install Littledata? Do you fix marketing attribution? Should we use Segment? Why doesn't my Shopify data match what I see in GA? How do you capture complete revenue data? What's included in enterprise plans? And there's a reason why — these are the questions we get the most from merchants like you. In this post, we'll break down the answers as clearly and directly as possible. Plus, we'll give you the resources you need for more detailed answers. (Rather talk directly to a human? Book a demo). [subscribe] 1) When's the right time to install Littledata? In short, it really depends on your internal process. What do we mean by process? Let's put like this: why do you need accurate data? What will you do with it? If you're still working on your checkout architecture, it's probably not the right time. If you generally don't trust data to help make decisions about CRO, marketing plans, online product merchandising, retargeting, etc., then it's definitely not the right time (nor a good fit in general). But if you just don't trust your Shopify data in Google Analytics and want to trust it, then it definitely IS time. And if you're still shopping around for Shopify Plus development agencies, it's probably not the right time (though we can help recommend one). But in most cases, the time is NOW! Every ecommerce site and DTC brand has their own internal process for moving toward data-driven decision making, and whether you're ju or already en route to scale insanely fast, we're here to help. But don't take it from us. Here are some of the cases where clients have said they were really glad they started a free trial of Littledata then and didn't wait to fix their tracking: Migrating from another ecommerce platform (most often Magento) to Shopify Ramping up paid spend and want to make sure the data is accurate (most often Facebook Ads and Instagram Ads) Recently redesigned the site or checkout -- or added products by subscription -- and want to ensure complete sales data and better segmentation in Google Analytics Recently launched multi-currency (multiple "stores" in Shopify-speak) and looking for a way to segment marketing campaigns and track sales in Google Analytics And one of my favorites: "We were actually already loving Littledata but upgraded for analytics training and extra support!" [tip]Testing your new setup in a dev store or production site before moving to a live site? Let us know and we'll set up a free test account[/tip] 2) Do you fix marketing attribution? Yes. Littledata is uniquely suited to stores that really care about getting their data right, and that's especially true if you want accurate marketing attribution. Our app fixes attribution for Shopify stores automatically with a combination of server-side and client-side tracking. We stitch sessions together to make sure nothing's lost, so you can rely on Google Analytics or Segment (our current data destinations) as the single source of truth for both pre-click and post-click data, as well as more complex stuff like segmented remarketing, comparative attribution models and LTV calculations for subscription ecommerce. Our script uses gtag and GTM data layer, and can easily supplement and improve your GTM setup (though many clients find that they no longer need GTM). So if you're asking questions like "Why is an absurd amount of my traffic showing as Direct?" or "Is it possible to see the LTV by channel for our Shopify store?", we've got you covered. As our CEO puts it, "What's the real ROI on your Facebook Ads?" [tip]Get accurate campaign tracking and know your true ROAS with our connections for Facebook Ads and Google Ads[/tip] As an added bonus, we have ecommerce benchmarks in the app. So once you have accurate data, you can see if your Facebook referrals are higher or lower than average, as well as if there are technical factors such as page load speed affecting conversions. 3) Should we use Segment? If you're considering different data pipeline and customer data solution, we highly recommend Segment. It's a powerful, clean way to track customer data alongside anonymous browsing behavior, ad performance and more. In fact, we love Segment so much that we built the only recommended Segment connection for Shopify stores. Here's what one customer has to say about it: "This app seamlessly integrated Shopify with Segment. All of our data is flowing seamlessly from Shopify into all of our destinations via Segment." If you're comparing Segment against other CDPs like mParticle and Stitch, we're happy to chat about the pros and cons and give you an honest opinion about what's best for your ecommerce business. One thing our larger Segment users find particularly useful about Segment is that once a source is set up, it tends to run really smoothly. So Segment becomes a single source of truth in a way that few other data platforms can offer, with literally hundreds of destinations for using, acting on and modeling that data. 4) Why doesn't my Shopify data match what I see in Google Analytics? [tip]There's a free resource for that! Learn how to fix Shopify <> GA data differences in our free ebook[/tip] The truth is that Google Analytics (GA) and Shopify need a little help to play nice. Most marketers use GA to track performance, but having a good data setup — even for bare essentials like transactions and revenue — is harder than it looks. In some cases, you may need the help of a Google Analytics consultant or GA expert. For other stores (especially teams well-versed in GA tracking) don't need the help of an expert. There are many reasons for differences in tracking results, but let’s take a look at the top 6 reasons. a) Orders are never recorded in Google Analytics Usually, this happens because your customer never sees the order confirmation page. More commonly, this is caused by payment gateways not sending users back to the order "thank you" page. b) The Analytics / Google Tag Manager integration contains errors Shopify's integration with Google Analytics is a pretty basic one, tracking just a few of all the possible ecommerce events and micro-moments required for a complete picture. Although Shopify’s integration is designed to work for most standard stores, there are those who build a more personalised theme. In this case, they would require a custom integration with Google Analytics. But with Littledata's Shopify app, here's what you can track. c) A script in the page prevents tracking to work on your order thank you page Many websites have various dynamics on the thank you page in order to improve user experience and increase retention. But these scripts can sometimes fail and create a domino effect, preventing other modules from executing. d) Too many products included in one transaction Every time a page on your website loads, Google Analytics sends a hit-payload to its servers which contains by default a lot of user data starting from source, path, keywords etc. combined with the data for viewed or purchased products (name, brand, category, etc). This data query can grow quite long if the user adds products with long names and descriptions. But there is a size limit for each hit-payload of 8kb, which can include information for about 20 products. When this limit is reached, GA will not send the payload to its servers, resulting in lost purchase data. e) Too many interactions have been tracked in one session This inconsistency is not encountered as often, but it needs to be taken into account when setting up Google Analytics tracking. One of GA's limitations for standard tracking is that a session can contain only 500 hits. This means that interactions taking place after the hit limit is reached will be missed by Google Analytics. 5) How do you capture complete revenue data? It's magic. Or at least it might feel that way. Once you put our tracking script in your theme and install the relevant connections, Littledata uses a savvy combination of client-side and server-side tracking to capture every shopper interaction with your online store. Because our server-side tracking sends revenue data with purchase and refund events directly to your chosen data destination (Google Analytics or Segment), it's much more reliable than waiting for an event to fire when a confirmation page loads completely, or trying to hack together a way to capture revenue data with GTM from third-party checkouts. Our app often fixes revenue variance of 20-30%, even for large retailers! Behind the scenes the setup looks something like this: Not only does Littledata capture complete sales data, including refunds, but our Shopify integration also sets up custom dimensions in your Google Analytics account for smarter segmentation and long-term tracking. After all, smart ecommerce businesses know that revenue isn't just about the first purchase numbers -- you need to track what types of customers purchase more over time. For example, do customers who come from a particular marketing channel tend to make a number of smaller purchases that actually add up to higher lifetime revenue than those one-off big spenders? So we add custom dimensions including: Lifetime value (LTV) Last order date Shopify customer ID If you're using ReCharge for subscriptions, note that we also track subscription lifecycle events such as payment method updates and subscription updates, so you can do deep dives into not just revenue changes but the reasons for those changes. [tip]Do you really know which marketing channels bring you profitable customers? Learn from our CEO how to accurately calculate lifetime value[/tip] 6) What's included in Enterprise plans? At Littledata, we've been lucky to have a chance to scale along with Shopify. Larger brands have been increasingly drawn to the platform's ease of use, and Shopify Plus merchants now include Leesa, Bulletproof Coffee, LeSportsac and Gymshark. But even with Shopify's growth, there's a consistent problem: questionable analytics. One thing I really love about working at Littledata is that we’ve managed to keep the core tracking tools extremely affordable, while also offering a wider range of enterprise plans at approximately 1/10 the cost of hiring outside consultants or someone in-house. We have a range of options for enterprise plans to fit your needs and budget, grouped around two enterprise "tiers": enterprise basic and enterprise plus. Basic enterprise Basic enterprise plans can be paid monthly or annually. They include: Dedicated account manager Shopify Plus support Unlimited connections Unlimited country stores Every account manager at Littledata is an analytics expert. They can help to ensure accurate setup of your Segment or Google Analytics tracking, and recommend proven implementation and optimization strategies for Shopify Plus. After all, once you know that you can trust your data, focusing on the right metrics can make a world of difference. Enterprise Plus Enterprise Plus plans include everything in basic Enterprise plans, such as support from an analytics expert, plus custom setup and training to fit your needs. Options include: Custom setup Analytics training Manual data audits Segment support, including solutions engineering Google Tag Manager support Analytics 360 Suite support And a whole lot more. See what’s included in our enterprise analytics plans. In short, we’re here to make sure that you can trust your data — and use that data for actionable results. If you’d like to get started with the app, you can try it free for 30 days. We're also happy to walk you through the app — just book a demo with us online!
Why remote work is more productive
The fast-spreading coronavirus is the last reason we want to be hyping up remote work. But alas, here we are. 2020 was deemed “the year of remote work" by LinkedIn leaders. More companies than ever were projected to make true strides in shifting to a more flexible, sustainable remote work model. As companies turn to remote work as a potential solution to minimize the spread of COVID-19, there are some other, very real concerns: According to Workplaceless, only 30% of business leaders feel their company is well prepared for the increase of remote work Less than 10% of employees strongly agree that their leaders have the skills needed to thrive in the digital economy Before the virus began spreading, 38% of remote workers received zero training on tips and strategies for effective remote work Tammy Bjelland, CEO of Workplaceless, even expressed concern about both employees and employers being extremely ill-prepared for this abrupt work culture shift: While remote work is a valid strategy to maintain business continuity in times of crisis like the outbreak of COVID-19, suddenly allowing remote work with no clear policy or processes in place will not have the same positive outcomes as investing adequate resources into preparing leaders and employees for success in a remote environment. And these are fair concerns. With the current public health crisis, a huge chunk of the workforce is starting to experience remote work for the first time. And the patterns don't lie: Employees generally enjoy it. But many larger companies are typically reluctant to change, especially to such a fundamental reshaping of the workplace. In spite of all of the bad consequences of the recent virus outbreak, remote work might be the best thing to come out of all of this. It might finally bring this work revolution to the mainstream, after years of slowly brewing only within small teams or freelancers. At Littledata, we have a fully distributed team in four different countries and six different cities. Here are some benefits of our global remote culture: 1. Shorter commute time Most remote workers do their work either at home or at co-working spaces or cafes (and the same is true of our team). These are usually closer to home. Compared to my last workplace, I now save 40 minutes every day when I go into our co-working space, or 70 minutes when I work from home. That might not seem like much, but 70 minutes saved every work day comes out to 24 hours saved per month (3 full work days). That wasted energy can be put to better use by focusing it on daily work tasks. 2. Less distractions An office is usually a loud place, and even more so in an open-space layout. Although I like talking to colleagues (even though I'm more of an introvert), it can be unproductive. It can take up to 23 minutes to return to the original task after an interruption. Most of the time, I only keep the essentials with me (laptop, charger and headphones). I don’t have to water any plants, I don’t have to rearrange my cat photos on my desk, I don’t even have a fixed desk to be emotionally attached to. :) My co-working space is specifically tailored to tech companies. So even when I do get distracted, the talks are mainly about new technologies, which could actually help solve some bugs at work. Every few days, we have tech meetups organized as well. 3. Everyone arrives in meetings on time This may seem counter-intuitive, but it's true; when the calendar alerts you of a meeting, everyone is usually on the conference call within a minute or two. Every teammate is very focused on the tasks at hand, so not much useless talk occurs. Sure, the connection might drop for someone, or someone might mute their microphone by mistake, but these things get better over time. Plus, getting everyone on the same page is easier by sharing your screen — not cramming the whole team into a conference room. 4. Mutual trust and empathy At the heart of every successful remote team is trust. Sounds almost too simple, right? It’s not. When employers trust their people and the people trust their employer, good things tend to happen. Companies tend to grow, cultures tend to strengthen, and productivity tends to spike. And this isn’t unique to remote work. It’s at the core of good leadership for any organization — government, schools, non-profits, sports teams, etc. Remote work as a result of COVID-19 isn’t a tropical vacation — it’s a stressful time, especially for workers living in urban areas. Your team leaders should empower you (and trust you) to do your best work, even during this coronavirus outbreak. We certainly feel this kind of trust and empathy from our leaders at Littledata! 5. Bonus: benefits for companies As companies embrace remote work, they often realize that there are more benefits than overhead cost-cutting: Recruiting: when you make your operations remote, you have a much larger talent pool to choose from. Global support teams: you probably provide some sort of support to your customers or partners, either by phone, email or live chat. Having support teams around the world helps your team cover any timezone, and faster response times means happier customers. Of course, working remotely is not for everyone. Reduced oversight and in-person communication can reduce productivity. However, at Littledata, we believe the opposite is often true: working remotely can not only increase productivity, but can also boon creativity, critical thinking and lead to happier employees. During this coronavirus outbreak, companies are trying to figure it out. But one thing's for sure; for many people, remote work is more productive — whether or not we're social distancing. [note]We're hiring at Littledata! Check out our job openings[/note]
Littledata Shopify app featured on Shopify Dropify podcast
We're at it again with another podcast episode! Following last year's appearences on Honest Ecommerce and Ecommerce Fastlane, we joined our friends at The Cut this time around. A few months ago, our team traveled to LA for #ChargeX, a conference for Shopify subscription businesses and agencies, hosted by our partners at ReCharge. [note]Check out our CEO's ReCharge talk on calculating LTV with accuracy[/note] Before heading to California, I joined The Shopify Dropify podcast, hosted by The Cut, a group of Shopify Experts and a creative agency based in Perth, Australia. Check out the 30 min podcast below. If you have questions about how how we can help your store get accurate data, be sure to get in touch with support or our team of Google Analytics experts. Main points How our Shopify app helps merchants measure the core metrics for your business, such as average order value (AOV), customer lifetime value (LTV), etc. The most common mistakes we see Shopify stores make Why it's vital to have complete, accurate tracking at each step of the buying funnel Differentiating first-time purchases from recurring purchases via our revamped ReCharge connection for subscription Shopify businesses How merchants using our Shopify ReCharge connection have been able to predict their subscription sales performance Where many Littledata customers find themselves in the path to scale The questions we get most often Why doesn't my Shopify data match what's in Google Analytics (or what's in my bank account)? How can I get advanced analytics support? The unique challenges we think ecommerce businesses face the most How ecommerce is (ironically) driving the re-opening of physical storefronts Data trends for Shopify stores (e.g. POS systems, pop-ups, new data touch points, etc.) The one thing we suggest merchants do right now to improve your store [tip]Try our Google Analytics app for Shopify free for 30 days[/tip]
Track subscription lifecycle events with ReCharge v2
It's time to supercharge your subscription analytics! We're excited to announce that the most advanced analytics integration for ReCharge stores just got even better. With version 2.0 of Littledata's ReCharge connection, you can easily track subscription lifecycle events and attribute them back to the original source. The enhanced integration is now in public beta, so if you're a current user you can upgrade in the app. New users (get an unrestricted free trial here) will automatically start with ReCharge v2. Here's a quick guide to what's new and why it matters for your ecommerce business. What can you track? ReCharge has always been one of Littledata's most popular connections for ecommerce analytics. The new version of our ReCharge connection captures subscription lifecycle events for even more detailed tracking and attribution. What's new Track subscription lifecycle events, including subscription updates and cancellations Get accurate marketing attribution for subscription lifecycle events Include subscription lifecycle events in LTV calculations Automatically track the following subscription lifecycle events Subscription Created Subscription Cancelled Subscription Updated Order Processed Customer Updated Charge Failed Payment Method Updated Max Retries Reached [note]See everything you can track with v2, and how the events are named for Segment and Google Analytics.[/note] Of course, all the advanced ReCharge tracking in 1.0 is still there too, including LTV tracking and a separate view for recurring purchases. We've simply expanded the functionality to capture even more data points! Where can you see the data? Data is everywhere. But at Littledata, we believe you should have full ownership of your own ecommerce data. Unlike reporting tools that focus on external data storage or sexy interfaces, our app actually audits your setup, fixes your tracking, and leaves the data where it should be: with you. So where can you see the subscription analytics from our enhanced ReCharge data? ReCharge v2 is an advanced analytics connection for Shopify and Shopify Plus stores using ReCharge to sell products by subscription Littledata uses a combination of server-side tracking and web-based tracking to capture the events and original customer source, then sends that data to Google Analytics or Segment If you're using our Google Analytics app for Shopify, you can see the data directly in Google Analytics (GA) or Google Tag Manager (GTM), or your favorite reporting tool that works with GA data, such as Google Data Studio If you're using our Segment app for Shopify, you can send the data to hundreds of Segment destinations for analysis or remarketing Benefits .The number one question that drives new users to Littledata is this: why doesn't Google Analytics data match what I see in Shopify? So from Standard and PRO plans to enterprise plans, the number one benefit our customers find with any Littledata connection is still accurate data. The benefits of our ReCharge connection have always covered three core areas: Accurate sales data, broken down by first-time and recurring payments Better marketing attribution Custom dimensions for customer lifetime value (LTV) calculations Industry benchmarks to help you take data-driven action With v2 of our ReCharge connection, all of those benefits have become even more powerful. For example, with v2, you can now: See how a particular Facebook campaign contributes to subscriptions to a particular product group over time Dive deeper into the data to see if that campaign is acquiring customers who then update their subscriptions in a particular way 6 months later. But don't take my word for it. Check out some of the successful Shopify and ReCharge merchants using a data-driven approach to scale the smart way. As I mentioned earlier, ReCharge v2 is now the default ReCharge connection for new users. If you're a current Littledata customer, just login to your account and you'll be prompted to upgrade to the latest version of the connection. As always, let us know if you have any questions. Let's make 2020 the year that independent DTC subscription brands give Amazon a run for its money!
Optimizing Littledata's enterprise plans for Shopify Plus
Here at Littledata we've been lucky to have a chance to scale along with Shopify. Larger brands have been increasingly drawn to the platform's ease of use, and Shopify Plus merchants now include Leesa, Bulletproof Coffee, LeSportsac and Gymshark. The most successful Shopify Plus stores are using Google Analytics as the single source of truth, so we've built out connections to solve their Shopify analytics issues with tremendous attention to detail. But when it comes to extra support, there's a lot more involved. Since launching our first Shopify app in 2017, we've grown both our feature set and our enterprise plans to make it easy for Plus stores to make data-driven decisions around online sales and marketing, from major marketing channels like Facebook Ads to product mixes, custom checkout flows and multi-currency payment options. The path hasn't been short or straight. Here's how it all started, and where we are now. Shopify's growth Shopify is growing fast with no signs of slowing down (the stock price might level off, but growth remains strong). This year, significantly, Shopify's market cap surpassed eBay's and, as we noted at Shopify Unite, the annual developer conference in Toronto, the company will be pumping over a billion dollars into developing their own fulfillment network to help SMBs take aim at Amazon. It's not that Shopify is the only solution out there. There actually are viable competitors for DTC brands in certain niches -- BigCommerce, Spree Commerce, and Magento come to mind -- but I'll save those thoughts for a longer article on the state ecommerce platforms globally, including 'headless' APIs and open source solutions. As Shopify Plus has become the most recognized solution, larger brands are realizing that plug-and-play doesn't mean too-many-limitations, or at least that those limitations are changing. Larger brands -- especially when managed by ecommerce veterans who've had to maintain, not just build, an ecommerce solution by hand in the past -- are seeing the inherent limitations to the slickest UI and building blocks on the market, as a blessing not a curse. Shopify Plus now clearly excels at: Usability. Shopify Plus makes it easy for merchants to create slick, responsive sites. It's been that way from the beginning, but as the capabilities have expanded, that usability has become a key value prop for larger brands. Multi-currency sales tools. It's now easy to sell in multiple currencies with multiple 'stores' or Shopify Plus instances. Selling in US dollars but want to launch a new brand experience in France or Japan? Shopify Plus makes this relatively painless with Shopify Pay. Everything Instagram. While larger brands rely on a variety of social networks for sales and marketing, Instagram has quickly risen to the top. Shopify has made it easy to integrate Instagram into your shopping experience and make any Instagram post or story a shopping experience. Customizable without being easily breakable. Thanks to Shopify Scripts, available only to Plus stores, and (an increasing number of) ecommerce APIs, Shopify Plus is now an excellent option for customization that doesn't require a team of developers to build or maintain. A vibrant app ecosystem. The Shopify app store is an industry-leading approach to solutions built in response to real merchant needs. This allows for a thriving community around what Paul Rogers calls the 'app' approach, where the core of the platform is "managed" by Shopify and set in stone, so you can build flexible customer experiences on top of it. Automation. With Shopify Flow connectors, it's easy to build automations (when this happens, trigger this other thing). Name recognition. Let's face it. Name recognition is something that's often overlooked in industry analysis about the growth and churn for ecommerce platforms, but it's no small feat. Top agencies are finding that even if they try to recommend a different platform to a merchant, it can be an uphill battle. But there's also a consistent problem: questionable analytics. Shopify Plus stores often find out even after a much faster launch process than they might have found with a different platform, and a seamless design experience, their Shopify data doesn't match Google Analytics. That's where Littledata comes in. How we've adapted Are Plus stores really that different from 'regular' Shopify stores? Well, yes and no. The needs for ecommerce growth hacking -- using analytics to make data-driven decisions to scale an ecommerce site consistently -- are remarkably similar for both Shopify and Shopify Plus stores, and the core tracking issues are the same for any store with a Shopify checkout , whether you're doing 100 orders per month or 10,000+. The difference often comes from more subtle issues with Google Tag Manager implementation, or custom setup and reporting, like the need for a comparative attribution model or lifetime value reporting segmented in a way specific to your landing pages, product groups or checkout flow. To fit the needs of Shopify Plus stores we have honed our main analytics connectors and tested and improved them for ease-of-use and scalability. Here are some of the enhancements specific to Plus stores: Server-side tracking for Shopify. Complete sales tracking, including checkout steps and refunds, is the core of our business and we've continued to improve this for Plus stores, whether you're sending the ecommerce data directly to Google Analytics, or to Segment first. We're here to help you track every checkout step and marketing channel, no matter how custom your setup. Smart connections. The success of our app with Plus merchants has led to a wide range of improvements to additional connections, such as plug-and-play tracking for custom checkouts with our ReCharge and CartHook connections, and ensuring that the Facebook-Ads-to-Google-Analytics connection works for Instagram Ads too! Lifetime value (CLV/LTV) reporting. Customer lifetime value reporting is essential, but it's hard to do manually. So we now automatically include custom dimensions for calculating lifetime value in Google Analytics. Data ownership. After testing a reporting dashboard in the app, we found that Plus stores wanted more direct data ownership. So now you own the data completely, in Segment or Google Analytics. On an enterprise plan, we can help create custom reporting specific to your business in tools like Data Studio and Tableau, or even directly in Google Analytics. Segment.com integration. Segment is increasingly used by Plus stores. So over this past year, we worked with Segment to launch their only officially recommended Shopify connector. You can now use Shopify as a Segment source and get consistent, reliable data. Google Tag Manager. Our script now uses gtag and is easy to customize for any GTM setup. On enterprise plans, Littledata customers are able to get help with planning, testing, implementing a custom Tag Manager setup, plus optimizing site design and online marketing using that data. Multi-currency tracking. We offer multi-currency tracking for all of the payment gateways we support. If you're using Google Analytics, you can also use Littledata to segment all of your orders (and customer behavior before purchase) by payment gateway. Subscription ecommerce. The subscription ecommerce market continues to grow rapidly, now totalling more than $12 billion in the US alone. We've honed our ReCharge and Bold integrations to offer Shopify Plus stores advanced tracking for subscription sales, automatically. Expert support. We now offer enterprise plans to fit any DTC brand budget, so you don't have to be lost in the dark about analytics. One thing I really love about Littledata is how we've managed to keep the core tracking tools extremely affordable, while also offering a wider range of enterprise plans at approximately 1/10 the cost of hiring outside consultants or someone in-house. How do we do it? With the power of our own tech, plus a top-rated team in terms of both customer happiness and analytics expertise. Enterprise plans What's included in enterprise plans today for merchants that want additional support? Here's how they break down. Littledata Enterprise We've always offered some form of support on enterprise plans, but early on we struggled as an organization to figure out how best to use that support time with our merchants. Now we have it down to both an art and a science. Especially popular with Shopify Plus stores that have started to get some brand recognition, such as Rachel Zoe's Box of Style subscription box, Craft Gin Club in the UK, and Dave Asprey's coffee lifestyle brand Bulletproof, Littledata's enterprise plans give you data when you need it and support when you want it. Basic enterprise plans can be paid monthly or annually. They include: Dedicated account manager Shopify Plus support Unlimited connections Unlimited data thresholds Unlimited country stores Every account manager at Littledata is an analytics expert. They can help to ensure accurate setup of your Segment or Google Analytics tracking, and recommend proven implementation and optimization strategies for Shopify Plus. After all, once you know that you can trust your data, focusing on the right metrics can make a world of difference. Enterprise Plus We've also started to offer a specific set of additional services for Shopify Plus stores in customizable Enterprise Plus plans. Every Enterprise Plus plan is unique to your enterprise ecommerce needs, whether you're looking for advanced multi-currency tracking, Tag Manager support for custom ad campaigns or checkout flows, or custom LTV reporting for subscription ecommerce. Enterprise Plus plans include everything in basic Enterprise plans, such as support from an analytics expert, plus some combination of the following: Custom setup Custom reporting Manual data audits Segment support Google Tag Manager support Analytics 360 Suite support Optimization support And a whole lot more. See what's included in our enterprise analytics plans. In short, we're here to make sure that you can trust your data -- and use that data for actionable results. We've come a long way already, but this is just the beginning. The sky's the limit! If you'd like to apply for a Littledata Enterprise plan, the first step is to book a demo online.
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