Ready for what's next in Shopify analytics? Littledata is hiring

We're hiring again! With growth in our Shopify apps for Segment and Google Analytics exceeding expectations, Littledata is looking to fill 5 new roles. These are fully remote roles in engineering, marketing and customer success, based around hubs in 3 countries on 2 continents. About Littledata Do you trust your data? Starting with that deceptively simple question, we have grown from an analytics audit tool with a small team in Europe, to the leading data connector for Shopify stores, with customers and teammates around the world. Our product is constantly evolving to meet the needs of modern ecommerce brands, and our team processes are agile and supportive. Targets and goals are shared across the company, and everybody contributes to our product roadmap. We run regular design sprints to encourage deep thinking and rigorous prioritization. And we interact regularly with our tech partners and agency partners around the world, whether it's discussing an API update, updating our help center, working on a new ebook, or launching the next shared webinar. In short, if you're interested in ecommerce analytics, now is the perfect time to get involved. Whether or not you have experience with DTC brands on Shopify, we encourage experienced professionals in the SaaS world to apply. We believe that data is both an art and a science -- but if you don't get the science right, the art will inevitably fail. Data geeks are welcome here! [note]Littledata is scaling quickly, but we maintain core values around curiosity and collaboration. Learn more about our culture.[/note] Open roles These are the roles currently accepting applications. Check our careers page for the latest updates, and don't forget to follow our blog and Twitter feed to stay in the loop. Content Marketing Manager (US/Canada) Littledata is looking for an experienced Content Marketing Manager to join our fully remote marketing team in the US. In this key position, you will report directly to our founders and be responsible for accelerating growth across proven inbound marketing channels. You will take ownership of our content strategy, from blog posts to landing pages and lead magnets, and coordinate between internal staff, freelancers and partners to publish, promote, and optimize content that makes us stand out from the pack. Read more about the Content Marketing Manager job opening Customer Support (US/Canada) We are looking for an experienced and enthusiastic Customer Support Specialist to join our world-class technical support team. In this fully remote role, you will focus primarily on customers in the Pacific time zone. From responding to inquiries over chat and email, to gathering customer feedback for product development, this is an exciting chance to play a key role in customer success with the Littledata platform. Learn more about the Customer Support job opening Analytics Advocate (Europe) Do you love Google Analytics? Do you dream about funnel analysis? We're looking for an experienced analytics educator -- a writer, blogger, vlogger, instructor or consultant -- with experience educating users and teammates about analytics best practices. Littledata's app for Shopify stores provides a reliable data pipeline to Google Analytics and Segment. Merchants rely on us for accurate data about their online sales and marketing, and with your help they can understand how to get the most from the integration. This is a remote role based in Europe. Learn more about the Analytics Advocate job opening. Software Developer, Node/Mongo DB (Europe) We are looking for a curious, methodical and ambitious engineer to join our talented product team of 6. Key responsibilities include adding to existing functionality built with Node, MeteorJS, and MongoDB; working with marketing data APIs from Google, Facebook and Shopify; and evaluating the feasibility of new features. Learn more about the Software Developer job opening Head of Engineering (UK) Are you interested in building an analytics product used by thousands of stores and hundreds of millions of end customers? Do you like shipping code at a rapid pace? Littledata is seeking an experienced Head of Engineering / Software Lead that is passionate about building data integrations. This position is full-time and is based within the UK. Learn more about the Head of Engineering job opening

by Ari
2021-01-29

Product update: Shopify Order Names

We are pleased to announce a product update for how Littledata tracks unique identifiers for Shopify orders. Previously Littledata passed orders from Shopify to Google Analytics (or Segment) using only the order number (Order ID). Shopify offers the ability to add a prefix or suffix to this number to create an order name, and we now support Shopify Order Name tracking in addition to Shopify Order ID tracking. You can now choose between tracking either the Shopify Order ID or Shopify Order Name, and Order Name tracking is the default for new installs. Read on to see what's changed, and why we made the shift. What was the problem with tracking order numbers? There is nothing wrong with tracking order numbers per se, but for some Shopify stores -- especially larger brands on Shopify Plus -- it's often more useful to track the complete order name, which includes a particular prefix or suffix. Brands running multiple Shopify stores in local currencies often want to analyze total sales across geographic operations, while also segmenting by individual stores. This is useful whether or not you are using a rollup property for data analysis. With only order number tracking, there were two options: The largest brands, running GA 360, could set up a different web property for each store and then a 'rollup property' for all the stores. This option is expensive.The brand could send all the web orders to one GA web property, and then create filtered views based on the hostname the order was made on. But this didn't work for non-Shopify checkouts, such as ReCharge, where the hostname did not vary by store. So Littledata built a third option, order name tracking, which makes it easier to track multi-currency sales in GA and other data destinations, and also ensures no clashes with order numbers from non-Shopify systems. How to change the order ID format for your Shopify store Shopify and Shoify Plus merchants can change their Shopify order numbers to include a particular prefix and/or suffix. If you want to make this change, go to Shopify Admin > Settings > General > Standards and formats. Here you can configure a prefix or a suffix to every order, unique for that store. While you can't change the order number itself, you can add this default info to make it easier to see and segment your orders. For example, if you are selling in the US and the UK, you might want to add country-type prefix to your orders, such as 'US' and 'UK' to those country stores. Then your orders will come through with order names such as 'US1792' and 'UK1793'. [subscribe] How to enable Order ID or Order Name tracking in Segment or Google Analytics Shopify Order Name tracking is now the default. So if you installed Littledata after 19th October 2020, then you will already be using order names. This applies to both our Segment connection and our Google Analytics connection in the Shopify App Store. [note]If you installed Littledata after 19th October 2020, then we will be tracking the Shopify Order Name by default. You can change this in your Littledata Settings.[/note] If you installed Littledata before 19th October 2020, we will be tracking Shopify Order ID by default. You can check which unique order identifier we're using for your store, and make any necessary changes, directly in the Littledata admin. Go to Settings > General on the bottom leftUnder Unique identifier for all orders, select either "Shopify Order ID" or "Shopify Order Name"Click Save We will then pass the order information in your chosen format. How to use the data in Google Analytics Order identifiers offer a broad range of reporting and analysis possibilities in Google Analytics and connected analytics dashboards. Here's the ecommerce Sales Performance report showing orders including the prefix appearing in Google Analytics. If you are operating multiple country stores and using Littledata for multi-currency tracking, you will see different prefixes here for each currency. You can also create a segment including only orders with that prefix, by filtering by Transaction ID. What's next We are constantly enhancing Littledata's functionality. This year we have introduced a range of general updates and a new version of our Shopify to Segment connection. If you are setting up a raw data pipeline, we also now offer a Measurement Protocol connection for use with a range of ETLs, data collection platforms (like Snowplow) and data warehouses (like Google BigQuery). Check out our release notes to stay up to date, and don't forget to browse the complete documentation in our help center.

2020-12-09

Measurement Protocol connection for Shopify stores

We are excited to announce the beta release of a new Measurement Protocol connection for Shopify stores. As we continue to optimize Littledata for Shopify Plus, our team is always on the lookout for ways to help larger brands ensure a complete data pipeline, whatever your data stack might look like. Being able to send server-side events is one of the core benefits of the Google Analytics Measurement Protocol, so it was a natural next step to extend our advanced tracking for Shopify stores to work in a more flexible way for advanced data teams. With the beta release of this new connection, Littledata is now extensible for a range of ETLs, data collection platforms (like Snowplow) and data warehouses (like Google BigQuery). [subscribe heading="Learn more about Littledata Plus" button_text="learn more" button_link="https://www.littledata.io/app/enterprise"] Our new Measurement Protocol connection makes it easy to get complete sales and marketing data, just as you would with Littledata's Shopify to Google Analytics connection, but in a data warehouse of your choice. Benefits include: Capture and send complete client-side (browser) and server-side events, in a unified format, following the Google Analytics standardSpecify any endpoint for data collectionRelay exactly the same events as you see in Google AnalyticsExport real-time data to Google BigQuery, without paying for GA 360Pipe into a data warehouse using tools such as OWOX and Snowplow Read the developer docs here. The connection is currently in private beta for Littledata Plus customers (Plus and Enterprise Plus plans). Please contact us for early access.

by Ari
2020-10-28

Events this week: Shoptalk, Episode 1, IDEAS

It might still be the era of COVID, but online events are in full swing. This week Littledata will be at a number of virtual events for partners, investors, and data scientists. Here's a quick overview. We were busy with customer-focused events in September, and also saw a surge in new customer reviews (coincidence?). In any case, October is turning out to be focused on events around strategic planning -- good timing with our current job openings and upcoming funding round! IDEAS Global AI Conference IDEAS has put on a number of events and hackathons over the years, but none is more popular than their Global AI conference. Littledata CEO Edward Upton is speaking at this year's global conference today. He'll be looking at the technical aspects of how to track and model customer lifetime value for ecommerce sites, especially those with a mix of one-off and subscription revenue. The Seed Stage pitch event from Episode 1 We're excited to pitch at The Seed Stage this week, a unique pitch event organized by Episode 1, a seed stage Venture Capital fund based in London. What makes it unique? It's a demo-day-like experience, but outside of the accelerator context. Clearly there's a lot for interest in this type of event, as the last event included five funds in addition to Episode 1: True, Playfair, Fuel, Ascension, JamJar, and Wayra. It was an honor to be selected to participate -- apparently there were more than 800 applicants for 20 slots -- and we look forward to continuing conversations both during and after the virtual event. Shoptalk Meetup Everyone in the DTC community looks forward to Shoptalk, so we were really excited to see the new format for Shoptalk Meetup, an entirely virtual event. As Shoptalk pitches it, Shoptalk Meetup is retail's "first digitally native event." Just as ecommerce has adapted at lightning speed in response to the pandemic, with new features, apps and functionality to help brands reach customers outside of traditional shopping experiences (eg apps for coordinating curbside pickup), the events industry has adapted as well. Our partner organizations like SUBTA have helped create meaningful online interactions with new virtual event formats this year, and with Shoptalk Meetup we have an event that is entirely based on live meetings. They've put together a fantastic guest list of brands, retailers, tech partners, analysts, and agencies, and we're looking forward to connecting with Shopify Plus brands, media outlets, and a lot of old friends and colleagues! Will you be at Shoptalk? Let us know on Twitter.

by Ari
2020-10-19

Lunch with Littledata: Q&A with Chase Clymer, Co-Founder of Electric Eye

This week, we're continuing our Q&A segment: Lunch with Littledata! We recently caught up with Chase Clymer, Co-founder of Electric Eye, to chat about the Shopify world, headless commerce, decision-making during COVID, Shopify analytics, and more. Chase also leads the charge at Honest Ecommerce, a weekly podcast where he provides store owners with honest, actionable advice to grow their business. A number of Electric Eye's clients use our Shopify app for Google Analytics, and as a matter of fact,we recently partnered with Honest Ecommerce to assemble a list of the 8 best apps to help you scale in 2020, whether you run on Shopify or Shopify Plus. Let's dive right in! Q: How did you start Electric Eye? We borrowed the name from a Judas Priest song when clients got confused who to send money to for projects. We started the way most agencies start -- by complete accident. My partner Shawn and I ended up with a handful of freelance ecommerce clients, all on Shopify. We were tackling improvements and marketing and eventually it evolved into a business. That was about 5 years ago. We still have the same core values, with a few extra now. We started because we wanted to run a business that made us happy and truly helped people.  Q: Has your offering changed during the pandemic? Our focus has been on ecommerce and the pandemic has really highlighted the importance of ecommerce, so we've been a bit busier lately. Our offer has not changed at all: we increase sales for ecommerce brands. We create Shopify-powered sales machines with strategic design, development and marketing decisions. We have been a little more friendly when it comes to terms for our clients, as some of them need to make investments now to pay off later.  Q: Is headless ecommerce just a passing fad? That's a great question. I don't think headless ecommerce is a fad. I've been learning all about it lately from our Lead Developer. It has its place, but like everything in technology, it's just a tool. No tool will fix underlying issues. Using all the buzzwords on your store build won't make your product not suck or fix your marketing. Focus energy there.  Using all the buzzwords on your store build won't make your product not suck or fix your marketing. Focus energy there.  [tip]Did you know Littledata tracks headless Shopify setups in both Google Analytics and Segment?[/tip] Q: What's one episode you'd recommend for merchants who haven't yet heard your Honest Ecommerce podcast, and why? I'd probably recommend our most popular episode with Joe from Speedboostr where we talk about optimizing Shopify stores and automation. In this one, I feel like I've finally hit my stride and as someone who can actually host the podcast (haha).  Q: And one more just for good luck? Our second most popular episode is actually the first episode we ever recorded with Kurt Elster. We chat about 'revenue optimization' for Shopify stores -- and who doesn't want to make more money?  [tip]Check out Littledata's co-founder Ari Messer's chat with Chase in Honest Ecommerce episode #21[/tip] Q: Why are so many musicians interested in tech? I think it comes down to the DIY nature of most bands. You're so broke, you have to learn things just to get them done. I believe a lot of brands should do that too. Learn the basics about anything you're going to hire out so you can talk effectively about how your investment is going to create a positive ROI.  Q: When's the best time to hire a Shopify expert? After you've found product / market fit. Simply put, this means you're seeing real sales from actual customers. This would be a good sign you've got an actual business. Nobody is going to build a business for you. It takes hard work, and you've got to do that work, or you're not going to get any results.  Q: How important are analytics to your clients? What tools do they use?  Analytics are extremely important and I could rant all day about certain ones in certain places, but in short, we try and focus on three main KPIs: Conversion rate Average order value (AOV) Traffic These three numbers run an ecommerce business. I've got a video on YouTube where I go more in-depth about it. Improving those metrics is where you should focus your time and energy. Shout out to lifetime value (LTV / CLV) as well, but that's getting a bit more complex haha.  [tip]Selling by subscription? Here's how you can calculate LTV in Google Analytics for your Shopify subscription store[/tip] As far as tools go, Google Analytics is an amazing tool. It's free and more robust than almost anything else on the market. It's just a bit overwhelming to set up and use correctly. We also pull a lot of numbers straight from native applications or advertising solutions, such as Klaviyo and Facebook Advertising.    Quick links Littledata's partner program for Shopify Plus agencies and tech partners Headless Shopify tracking with Littledata Import Facebook Ad Costs to Google Analytics for complete marketing data Resources for COVID-19 and ecommerce

by Nico
2020-07-16

Lunch with Littledata: Q&A with Anshey Bhatia, CEO of Verbal+Visual

This week, we're continuing our Q&A segment: Lunch with Littledata! We sat down (virtually) with Anshey Bhatia, founder and CEO of Verbal+Visual, to chat about the Shopify world, good design, and where things are going. V+V is one of our fantastic agency partners here at Littledata. They work closely with thoughtful brands that are dedicated to a seamless, user-centric experience on Shopify Plus. We share a number of customers with the agency and it was great to catch up during these crazy -- but also inspirational -- times here in NYC. Let's dive right in! Q: How has COVID-19 impacted your clients overall? Have they seen a boom in orders or AOV, or has order volume been normal? Our clients with higher cost per units for non-home items have been much more affected than everyone else. While no client has seen a major boom, only one client has seen a significant loss, and they are a high-ticket, night-on-the-town apparel company that launched in February. All in all, while there was a slight dip for most in March, ecommerce rebounded quickly. Q: How has V+V adapted to the pandemic era? We have taken on some new client work that is smaller in scope than our typical projects. We’ve done this to help the immediate needs of brands that were not positioned to adapt to the acceleration of e-commerce shopping that we’ve seen. When we saw the need for smaller development projects that could save brands thousands of dollars a day in lost sales, we realized it’s more efficient to solve those short term problems before addressing a full site redesign. We saw the need for smaller development projects that could save brands thousands of dollars a day in lost sales Harley Finkelstein, the COO of Shopify, recently referred to Shopify as a “Retail Operating System”, and we agree with that definition. Our agency is not just building ecommerce websites; we create the infrastructure needed for a brand to scale across many different online and offline channels. [note]Wondering how Littledata has adapted? Here's what we're doing in response to the crisis.[/note] Q: If you were going to start a DTC brand right now, what would it sell? We partner with brands that are mission-driven and are thoughtful about their supply chains and materials. We also love working with brands focused on other mission-driven areas such as health and wellness, and empowerment / equality initiatives. With that in mind, we would start a DTC brand that sources non-perishable ingredients from local restaurants and merchants. Restaurants have come up with inventive ways to sell food and other products while their establishments are shut down, so bringing locally sourced products like sauces, spices, and seasonings to a larger audience is a huge opportunity. For example, Bread makers have seen the second largest increase in purchases from March 2019 to March 2020 as a result of COVID-19, and I have a feeling our team could design a pretty kick-ass bread maker! Q: Sounds delicious! So you're a group of ecommerce design experts — visual design, experience design, etc. What's the most challenging part of creating great design experiences for businesses running on Shopify? Two important issues come to mind. Firstly, brands always want experiential sites, however they also want high conversion rates and AOV. The two don’t always go well together. It’s important that while going through the design process, the tightrope between brand equity and conversion focus is walked across gently and that we don’t go too far in either direction at the risk of losing the other. This is not endemic to Shopify necessarily, however most brands that are on Shopify care deeply about their brand. Secondly, all ecommerce sites need to be accessible to everyone, everywhere. We need to design sites with accessibility as a priority, as it’s not only the law, it’s the right thing to do. The trick is retaining a unique experience, ensuring shoppability, and allowing equal access, all at the same time. Q: What are some underrated elements of great ecommerce design that merchants should pay more attention to? We spend a lot of time thinking about the design elements that are not immediately noticeable. A lot of the new brands we see have certain elements that are trendy or in line with an agency’s signature style. For us, we focus our energies on creating scalable design systems that will bend but not break as a company grows their enterprise. Sometimes that means we have to question the brand’s assumptions and really dig into their brand identity. It’s not always clear and then our job becomes designing a set of guidelines that can not only be applied to the digital experience, but elsewhere. While we don’t specifically focus on branding, it’s important that we understand the fundamental building blocks of the brands’ visual identity, so that we can bring that brand to life across digital touch points. We also pay attention to interactions, animations, and page transitions. These animations are not always noticeable and sometimes they are designed to be that way. If a PDP is image-heavy by design, we’ll create loading animations for those images, with the understanding that it will take a little longer to load some of those images as users scroll down the page. Q: What's your advice for merchants who may not realize that a great shopper experience is stalling their growth? A lot of brands are selling a great product, they’re creating compelling ads on Facebook and Instagram which tells the story of the brand. Then potential customers click on those ads and end up on a site that does not align with the touch points they’ve had with the brand so far. A digital experience that doesn’t align with the brand’s identity will immediately reduce trust between the customer and the brand. It’s important to have a seamless customer journey from delivering ads, to the website, to emails and even into the receipt of the packages. If parts of the customer experience don’t feel connected, you are more likely to lose your customer or lose their potential LTV. Q: How does ecommerce look different for standard Shopify stores vs. Shopify Plus stores right now? There are so many new brands appearing in different verticals right now. Shopify does a great job of giving brands the tools to get off the ground and running. However, when brands need to start to differentiate themselves, they break out of the templated design that Shopify is best for. From a design perspective, you can accomplish pretty much anything you want on a Shopify store all the way up to a Shopify Plus store. Shopify Plus stores, though, are able to elevate the holistic digital experience to another level. Shopify Plus offers significantly more functionality for brands that are going international and are expanding via physical retail or other channels. Shopify Plus is built to provide an entire commerce infrastructure, while Shopify is built for a starter level e-commerce experience. Shopify Plus also offers white glove customer service, which is hugely important for brands serious about their long term growth. Q: Is omnichannel selling a thing of the past? On the contrary, omnichannel is the future of commerce. Some people think of omnichannel as the relationship between offline and online shopping. We view omnichannel as any touch point your customer can buy at. COVID-19 has accelerated the adoption of ecommerce, but ecommerce still sits at under 30% of total commerce. While most first-time ecommerce shoppers are going to large marketplaces like Amazon, Target, and Walmart, many of them are also exploring DTC brands for the first time. Brands are looking to shift to big marketplaces while also experimenting with new channels like TikTok and mobile gaming platforms. Additionally, we’re seeing traditionally offline businesses like restaurants looking for additional revenue streams. Shopify’s updates for Shopify POS have addressed the short term safety issues surrounding COVID-19, and we believe these updates will also help to improve the dynamic between online and offline, and make more shoppers comfortable with the idea of omnichannel. Ultimately, brands want to be where their customers are. We don’t always know what channels are going to be popular, but we do know all brands need a strong digital infrastructure in place to adapt and scale. Q: How crucial is it for Shopify Plus merchants to trust their tracking? In other words, how important is accurate Shopify tracking and reporting to a store's success? We use data to drive our design process, inform the user experience, and our ecommerce strategy recommendations. As mentioned before, one of the main problems we see with brands is the misalignment between their marketing campaigns, creative content, their website, and the unboxing experience. We use data to drive our design process and inform the user experience It’s critical for us to know where customers are coming from, how they are converting, how much they are spending, and their lifetime value. This not only helps our clients’ marketing efforts, but it allows their ecommerce team to make informed decisions. We can understand what changes need to be made to landing pages, PDPs, and path to purchase, and we can attribute customers to the correct marketing channels so that teams can align around shared goals. Accurate Shopify reporting ultimately leads to clarity around ownership of the data and accountability, so we can’t stress enough the importance of being able to read and interpret these data points.   Thanks again to Anshey and the Verbal+Visual team for hanging out with us online. Looking for more Lunch with Littledata? Last month we sat down with Chad Rubin, CEO of Skubana (and a Shopify seller too!).

by Ari
2020-06-16

Littledata named a 'Top Seed Company to Watch' by e.ventures

Ecommerce is growing faster than ever before, and Littledata is here to support Shopify merchants around the world. We're happy to be included in e.ventures' Top Seed Companies to Watch for May 2020. Littledata is featured alongside startups including Checkly (total raised: $2.25M) and Wise ($5.7M). A truly global VC fund, e.ventures has offices in San Francisco, Berlin, Beijing, Tokyo and Sao Paolo. Founded in 1998, they are known for their founders-first investment philosophy, with a major portfolio that includes such luminaries as Groupon, Sonos, The RealReal, and Littledata tech partner Segment. In the Top Seed Companies feature, Brendan Wales notes that there are no viable competitors for what Littledata is doing with fixing ecommerce tracking from the ground up. Wales sees a particularly strong market opportunity for ecommerce analytics in the current climate: Full funnel visibility has always been difficult within Shopify. Littledata solves that problem and also layers on consulting services for when people hit a roadblock. Large growing market opportunity. Despite these uncertain times, Littledata continues to scale. We are supporting merchants throughout the COVID-19 pandemic, and many of our clients are actually doing better than ever (here's a look at the data). We recently scaled up our solutions for subscription ecommerce and headless Shopify setups, and revamped our agency partner program and Enterprise Plus plans for Shopify Plus stores. Last week we also announced a major acquisition of two Shopify apps for Facebook marketing. Best-in-class customer support remains at the core of our mission. Littledata's Shopify apps for Segment and Google Analytics continue to receive 5-star reviews, most recently from Jimmy Joy, Biomel and Snow Teeth Whitening, with merchants noting the 'must-have' tech for 'insights' and 'accurate data' in Google Analytics, as well as the 'top notch' support and account management. If you are interested to learn more about Littledata's growth strategy, please get in touch.

by Ari
2020-06-02

Littledata acquires Facebook Feed and Pixel Perfect apps for Shopify

Littledata is pleased to announce the acquisition of two Shopify apps focused on Facebook advertising: Facebook Feed and Pixel Perfect. As customers increasingly turn to Facebook and Instagram for a seamless shopping experience, we're here to help stores give customers what they want: the right product at just the right time, no matter which marketing channel brought them in. Pixel Perfect automatically sets up an accurate Facebook Pixel for Shopify stores, along with numerous features to support dynamic product ads -- including a product catalog feed. If you're only looking to sync the Shopify product catalog, Facebook Feed is a smart product feed that supports unlimited products without timeouts or delays. Our expert analytics team is already providing customer support for both apps, and our product team is working to improve functionality for Facebook Pixel and Facebook catalog feeds, which are essential parts of running dynamic product ads across the Facebook network -- in other words, the keys to automated personalization. To quote Littledata's CEO, Edward Upton: "We believe stores investing tens of thousands in Facebook Ads need more reliable tools to target that spend. Littledata is able to improve upon the integration announced with Facebook and Instagram this week, and enable enterprise-scale stores to track their customer journey on Facebook." Shopify and Facebook Shopping Facebook and Shopify made major announcements recently about the many ways that customers find (and now purchase) products on Facebook and Instagram. They've emphasized that these new features will help small businesses succeed, and that's definitely a potential benefit. But let's be honest -- we all knew this was coming, COVID-19 or otherwise. There's just too much ad spend at stake. These updates and new features include: Facebook Shops: a new, complete storefront experience, integrated with Shopify (among other platforms, such as BigCommerce and Woo, Shopify is clearly the most significant: Shopify CEO Tobi Lütke was on the video call with Mark Zuckerberg) Instagram Checkout: a previously closed beta experience for direct shopping and checkout, now slowly rolling out for everyone At Littledata we're most excited about Instagram Shopping. It's not just a little experiment. Instagram's Vishal Shah told TechCrunch that almost 1 million stores are already signed up and ready to implement Instagram Checkout, so it's much more than its previous incarnation as a beta test with large brands like Zara and Adidas. Shopify is deprecating the Facebook Shop channel and will be pushing merchants to create these new Facebook shopping experiences (either ad campaigns or the full FB storefront). Stores that had product tagging set up through the Instagram channel before the announcement can already access Facebook Shops (the new feature -- different from the previous Facebook Shop channel, ahem...this is starting to get confusing). But like many Shopify announcements of the past, the overall timelines are unclear. And while they have improved the setup for their default Pixel implementation, we still see the same common issues like Product ID and revenue mismatches. Either way, these new features aren't necessarily a great fit for larger DTC brands by default -- they'll need something more reliable and customizable. That said, why not just go direct to the source? Facebook Dynamic Ads are already open to everyone, and they're a proven model for high-ROI retargeting and engagement. What do you need to run Dynamic Ads on Facebook for a Shopify store? Actually just a few things, which don't take long to set up if you haven't already: Facebook Business manager account Facebook Pixel (or SDK) on your site Product catalog feed That's where the new apps come in. Pixel Perfect Pixel Perfect is a popular Shopify app for automatically configuring a Facebook Pixel on your Shopify store. Facebook Pixel allows you to measure the impact of Facebook Ads on revenue, and calculate Cost Per Acquisition (CPA). It also allows you to build website custom audiences based on what users have seen or added to their shopping carts. Shopify has a native Facebook Pixel integration, but as noted it has numerous known issues, in areas such as product and revenue matching. Pixel Perfect fixes this automatically. Key benefits include: Send data to up to three Pixels (e.g. to use a backup pixel) Includes a matching catalog feed to serve Facebook Dynamic Ads 'Niche' product tags for building custom Facebook Audiences Order logs for comparative attribution Questions about Pixel Perfect features or how Shopify works with Facebook Ads? Read the Facebook Pixel Perfect FAQ in our help center. Facebook Feed If you're looking for a free product feed that works automatically with your Shopify product catalog, check out Facebook Feed. There are a number of Facebook catalog feed apps out there, but we were drawn to Facebook Feed because it is extensible and reliable. The app makes it easy to launch dynamic retargeting ads for Facebook users who engaged with your Shopify store. It works for product ads and catalog ads and it can support huge catalogs for Shopify Plus stores. Key benefits include: Up-to-date XML product catalog in the exact format recognized by Facebook Unlimited numbers of products and SKUs (no timeouts for large product sets!) Sync many products with Facebook and avoid pagination Compatible with Facebook page shops and Instagram Shopping Questions about setup or features? Read the Facebook Feed FAQ in our help center. What's next Littledata purchased Facebook Feed and Pixel Perfect from Tony Redfearn, an entrepreneur based in the UK. Tony is excited to see where we take the apps: "I am delighted to hand over the reigns to ensure success in this increasingly complex area. Littledata was the natural partner to take this tech to the next level!" As Littledata's Shopify customer base continues to grow, we are always looking at new connections and integrations. Our plan has always been to integrate Facebook Ads and Facebook Pixel more deeply into the Littledata ecosystem, and these popular apps turned out to be a great starting point. Our immediate plans are to improve both apps to make them even more powerful and extensible. Over time, we plan to fold this functionality into our core analytics app for Shopify merchants. For now, we are working closely with a broad range of merchants to understand their needs and how Facebook Pixel and Google Analytics can work in tandem for better ecommerce analytics, segmentation, remarketing and personalization. Audience building is one of our focuses, but we're also looking into the improved shopping experiences announced (ie Instagram Checkout), to see where events from our server-side Shopify tracking might best improve ROAS, AOV and customer LTV on these new channels and checkout experiences. Is there something you just can't wait to do with Shopify and Facebook? Let us know.  

by Ari
2020-05-27

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment