Fire up the boosters—Littledata launched today on Product Hunt!

We're excited to announce that Littledata launched today on Product Hunt, a community where people find great apps and tools. While Littledata is not by any means a new product, we’ve built something pretty special and powerful over the last several years we can't wait to share—accurate ecommerce tracking in Google Analytics 4. [tip]Get the scoop on the rise of GA4, the sunsetting of Universal Analytics, and what we recommend to make the switch.[/tip] Recently when we surveyed an audience of about 40 Shopify stores, only 16% said they had enabled GA4 and will be ready for the sunsetting of Universal Analytics this July. We’ve now made it our mission to help more ecommerce stores set up a GA4 property and build out the next steps for their data layer. Our promise to you is no code, accurate data, courses on ecommerce like GA4, and top-notch customer service. Product Hunt will help us bring more visibility to Littledata's data platform—but we could use your help. Jump into our launch to share your experience with Littledata and check out what we have going on. [tip]Need some help setting up your GA4 property? Book a demo with our analytics experts and they'll show you how in just a few clicks.[/tip]

2022-09-01

Littledata closes growth funding round

Littledata is excited to announce a major funding round that will help us accelerate growth around the world. The round, which consists of a mix of debt and equity, provides significant runway for Littledata to continue expanding our ecommerce data platform and to keep hiring the best and the brightest in ecommerce analytics. New investors in the round include Tomas Slimas, the co-founder of Oberlo, which Shopify acquired in 2017. “Ecommerce business owners are dealing with an increasingly complex world of ad blockers and omnichannel user flows,” says Slimas. “Littledata helps them see where their revenue is really coming from.” [tip]Learn more about why leading DTC brands around the world trust Littledata for truly accurate analytics.[/tip] In addition to funding from angel investors, Littledata secured a revenue-based loan from Element Finance, a boutique growth finance firm with offices in San Antonio, Texas, and Dublin, Ireland. Element Finance Partner, John Gallagher, commented: “We were impressed with the business (co-founders) Edward and Ari have built, and they have a fantastic vision for moving the business forward.” “This new funding round is central to the next stage of our growth as an ecommerce data platform,” says Edward Upton, founder & CEO of Littledata. “Element Finance in particular had a genuine understanding of where we want to go, and we feel that they will back us all the way. The funding allows Littledata to accelerate on its mission to make it ridiculously easy for direct-to-consumer brands (using Shopify, BigCommerce, and more) to connect their data and understand performance.” The funding will allow Littledata to accelerate product development and marketing to enable more use cases and reach a wider range of brands. “As one of very few automated solutions for server-side tracking — and the only one I know of in the ecommerce space — Littledata has a unique market position,” says Littledata co-founder and CMO, Ari Messer. “This new funding mix allows us to double down on what’s working, while also exploring a wider range of tech partnerships and co-marketing opportunities. We’ve always helped brands get better data for analysis in tools like Google Analytics, but now we’re expanding to enable data for action in tools like Segment, Klaviyo and Facebook (Meta) Ads. It all comes back to our company value of being inspired by data internally and in what we can offer to customers and partners.” Learn more about Littledata by reading our 5-star reviews in the Shopify app store or browsing our partners and available integrations. PS. We're hiring :)

by Ari
2022-08-10

We're partnering with Dwight Funding to help brands scale the smart way

Littledata is excited to announce a new partnership with Dwight Funding, a leader in the DTC funding space, to help brands scale faster with flexible funding and hands-on support. Founded in 2015, Dwight provides capital to growth-stage ecommerce businesses to build out inventory, bridge gaps in the cash conversion cycle, and extend runway ahead of an equity raise. Having worked with brands like Cleancult and Chubbies, Dwight has remarkable industry knowledge and relationships, making it a natural fit with Littledata's customer base, which includes brands like Athletic Brewing and Laundry Sauce. What’s more, Dwight and Littledata both take a data-driven approach to helping brands scale. "For best-in-class businesses, being well-funded and spending sustainably go hand in hand. Littledata shares our commitment to data-driven growth and has been successful in giving DTC brands an accurate view across Shopify, GA and Facebook so that their marketing yields the best results." - Ben Brachot, Dwight Funding Co-Founder & Managing Director As privacy standards and the economic environment shift, Littledata and Dwight are here to help. Our shared mission is to empower growing DTC brands to thrive by providing them with seamless access to the tools they need—whether it be capital, expertise, or data to drive decision-making and growth strategy. Whether or not you're already a Littledata or Dwight Funding customer, contact us to learn more about: Optimizing marketing ROI with server-side tracking to "beat the ad blockers" and syncing Shopify data with GA Shoring up your financing in today’s economy How to create a high performing, data-driven culture “We're delighted to welcome Dwight Funding to the Littledata family as we team up to bring thriving DTC brands the tools they need to reach new heights. Littledata itself is in part financed by debt, and we understand the value of borrowing against tomorrow's revenues to fund growth today. Equally, these same fast-growing brands need accurate data to make decisions — accurate data that Littledata can provide for any brand using Shopify or BigCommerce.” - Edward Upton, Littledata CEO We're especially looking forward to collaborating with the Dwight team on resource development around best practices for optimizing cash flow across the balance sheet, from inventory management to marketing spend, including paid channels like Facebook Ads and email channels like Klaviyo. In the coming months, we'll be sharing updates on the blog and in our email newsletter. Ready to scale the smart way? Learn more about Littledata and Dwight Funding.

by Ari
2022-06-16

Google Veteran Margaret Sherer Joins Littledata Advisory Board

London, UK – May 26, 2022 – Littledata, an ecommerce data platform based in the UK, is expanding its advisory board with the addition of Margaret Sherer as Marketing Advisor. Sherer, who has held managerial positions at Google, Microsoft, and presently at MIRACL, is also founder and CEO of Cittadina Marketing, a full-service digital marketing agency based in London. “We couldn’t be more excited to bring on Margaret in a formal advisory capacity,” says Littledata co-founder and CMO Ari Messer. “She has a remarkable breadth of industry knowledge and shares our bias towards action. I can’t wait to see what we can accomplish together as we accelerate Littledata’s growth with brands and marketing agencies around the world.” Littledata is building a formal advisory board in order to help align its growing team on strategic goals, including go-to-market plans for new technical integrations such as Facebook Conversions API and GA4, the newest version of Google Analytics. The startup supports modern direct-to-consumer (DTC) brands selling on Shopify, and recently launched on BigCommerce as well. “Modern marketing success derives from rich data first insights. Littledata’s ability to reclaim data that goes missing in the ecommerce connection infrastructure in order to return insights to companies is invaluable. As first-party data and user insights grow in importance, Littledata will be a key player to enabling smarter, faster growth,” says Sherer. “I’ve loved working with the team so far and look forward to our continued collaboration as an Advisor.” "As first-party data and user insights grow in importance, Littledata will be a key player to enabling smarter, faster growth" After 15+ years working in marketing for Google and Microsoft and an MBA from Cranfield School of Management, Sherer founded Cittadina Marketing in 2017 with the aim to create and execute beautiful marketing campaigns led by strategy and supported with insight. Cittadina has worked with fast-growth tech companies such as Temporall, PepperSq, MIRACL and eDesk, and established blue-chip organizations like Google. Sherer also advises a range of startups and sits on the Advisory boards for Surrey IDEA and Westminster Business School. Learn more about Margaret Sherer, Cittadina Marketing and Littledata.

by Ari
2022-05-26

Google Analytics 4: Ready to make the switch?

Change is never easy. While some ecommerce merchants may be hesitant to make the leap to Google Analytics 4 (GA4), our customers are excited about what’s in store.  Google’s Universal Analytics (UA), GA4’s predecessor, has been trusted by over 30 million users worldwide since 2005. It’s proven to be an extremely useful tool, especially in the ecommerce world, allowing merchants to take a deep dive into their store’s sales, marketing, and product performance.  But like many 17-year-old systems, UA was due for a revamp. By now you’ve probably heard that Google will stop processing any data in UA on July 1, 2023. Beyond that date, GA4 will lead Google’s next generation of analytics, supplying ecommerce merchants with enhanced insights and tools to build out their DTC strategies.  Designed to be a more flexible, efficient, and “customer-centric” platform, GA4 comes equipped with several unique benefits aimed at enhancing your ecommerce analytics. Many of these key features were previously restricted to GA360 users (for the hefty price of $150k annually) and are now available to all GA4 users for free. To learn more about the benefits we’re most excited about, download 10 Reasons to switch to GA4. In this free download, we uncover: The top benefits GA4 has in storeHow GA4’s new features improve on UAHow to seamlessly send Shopify data to GA4 And the really exciting part? Things are just getting started. Google has been developing GA4 for a few years now and is continuing to roll out additional features. Subscribe to our newsletter to be the first to hear about the key benefits GA4 has to offer. Ready to make the switch? While Google is still ironing out a few of GA4’s kinks, we recommend that users start sending data to GA4 now. More specifically, we encourage our customers to track in parallel, sending data to both Universal Analytics and Google Analytics 4. “Why?” you might ask. The sooner you start sending data to GA4, the better. By getting started now, your team will have an additional year’s worth of historical data in GA4 to do year-on-year analysis in the future.  Shopify’s native integration with Google Analytics does not support GA4, but Littledata customers can send data to both Universal Analytics and Google Analytics 4, at no additional cost. Get started with a 30-day free trial. Learn more about Google Analytics 4: An expert's opinion on all things Google Analytics 4 with Google's former GA evangelist Krista Seiden10 Reasons to Switch to Google Analytics 4The rise of GA4 and the sunsetting of UA

2022-05-24

Working remotely, together! A recap of our Spring 2022 company offsite

As a remote team, our normal workdays at Littledata consist of lots of Slack messages and quick video chats. From sharing ideas to celebrating sales, offering help to posting memes—our team’s strong connection is fostered in the virtual world first. Twice a year, though, we’re treated to a company offsite where each employee gathers together to work in person. While we usually embark on a design sprint during offsite events, our most recent one was set up as a chance for our team to focus on both working together in person and learning from each other. I’m coming up on completing my first full year with Littledata, and the offsites are without a doubt one of my favorite perks I’ve enjoyed at any company I’ve worked for. To show you exactly why these experiences are so special—and why they mean so much to me and the rest of our team—here is a recap of our latest offsite. Bringing remote work to the real world Our offsite took place in the beautiful city of Athens, Greece. We stayed as a team at a hotel in a town on the outskirts of the city called Vouliagmeni. Aside from the amazing hotel complete with conference rooms, meals throughout the day, and outdoor coworking areas to enjoy the weather, the location gave us access to some truly amazing views of the Greek coast. After welcoming a few new joiners and enjoying the first night of dinner together as a team, we jumped into the “working together” part of the offsite. In the first half of the week, that took the form of several 45-minute learning sessions conducted by team members from different departments. The learning sessions covered specifics about our product and roadmap, new challenges on the horizon, and best practices from each department. Usually, we’d spend the first few days of an offsite design sprint mapping out a problem and thinking creatively to sketch potential prototypes that solve it. Essentially, we’re working together in teams and stretching our design muscles to ideate and improve on the group’s best ideas. This offsite, we still focused on working together, but by sharing our great ideas and knowledge with the rest of our team. Because team members from different departments conducted the learning sessions, our whole team got the opportunity to attend talks that helped them learn new skills or gain deeper insight into key areas of our industry. Among my favorite sessions were the deep dives on Google Analytics 4, Shopify Plus, and our current connections. I was also able to add to my own personal skills by learning about thought leadership on social media from my teammate and social media superuser Blake Wisz. Overall, the learning sessions were a big hit across our team. Many of us had similar feedback when recapping the offsite that they were a great chance to deepen our knowledge of the Littledata product, the ecommerce analytics industry, and how we can each grow our own skills. Feeling the Littledata culture—in person! The second half of the week, we set aside time to just work together as colleagues. Kind of like you would picture working in an office with teammates—if that office was a resort on the picturesque Greek coast with nothing but sunshine, that is. This time together helped us not only truly feel the deep connection we have as coworkers, but build on it. When working, we talked through problems just as we would on Slack or in calls, with the added bonus of being able to feel each other’s energy in person. Our wonderful HR team set up fun activities for us to enjoy while on the offsite that also helped us stay relaxed, like morning yoga. We also broke up the collaborative work time with some well-earned R&R, specifically to visit the amazing sights and scenery Athens has to offer. We took an open-top bus tour and stopped to take in the city, see the famed Acropolis, and enjoy other historic sights. Each night after we’d wrapped up for the day and had dinner together, we’d gather outside to share a few drinks and swap stories, learn about each other’s cultures, and just enjoy being together as one big family. In my opinion, though the sights and atmosphere in each destination we choose for our offsites are second to none, these end-of-day hangouts are truly the most special moments. Being able to come together as an international team, learn about each other's lives, find common interests, and build lasting friendships is what makes Littledata more than just a company you work for. It truly is a family. Want to join us on our next adventure? This offsite experience was just one of two that we’ll get to enjoy as a team in 2022. We’re back to running a design sprint in our next offsite, and we’re excited that we’ll have even more new team members to welcome joining us. Want to be a part of a workplace that goes beyond the regular 9 to 5 and offers something more? Somewhere to grow professionally and personally, surrounded by teammates who make you feel at home wherever you are in the world? Check out our open positions and apply to become part of the special culture we’ve fostered at Littledata!

by Greg
2022-04-29

Upcoming events in London, New York and Los Angeles for Spring 2022

It seems like ecommerce events are all coming back at once. We're happy to have a team spread out around the world who is ready to meet up at IRL events across the globe. Nobody's sure if Shopify's infamous Shopify Unite event will ever come back in full force, but that's actually helped Shopify partners double down on other events. From partner meetups to investor networking events, it's going to be a busy Q2. Highlights include: D2C Live (April 29th in London)ChargeX (May 2nd-4th in Santa Monica)MeasureCamp (May 15th in London) It can be tough to figure out the exact ROI on ecommerce events, but over the years we've found the right ones for our business: places where data-driven DTC brands hang out and have honest discussions about growth, analytics, data science and community building. Tip: Looking for a quick read on data-driven ecommerce? Check out our free ebooks written by data experts. Here's where we're headed over the next month or so. We hope to see you there! Upcoming events in the UK London is our HQ, where it all started. It's also a great place to grab a pint and chat about data. We're sponsoring two events in London this quarter, and will also be at the XX partner meetup. D2C Live April 29, 2022London, UKLittledata founder and CEO Edward Upton will be on stage at D2C Live for a fireside chat with Teddy Robinson, CMO of the spectacularly popular GRIND coffee in London. The chat will focus on how to use data to drive decisions. D2C Live is one of the best places to learn about what's next in direct-to-consumer ecommerce. The conference focuses on Shopify merchants and always has a great mix of known brands, scale-ups and angel investors, and venture funds. We can't wait! MeasureCamp London May 14, 2022London, UKLittledata is excited to be sponsoring MeasureCamp London this year, and a number of our technical team members will be there to share knowledge, learn and grow.  MeasureCamp is the ultimate "unconference" for analytics nerds. The schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, and even to lead sessions themselves. MeasureCamp (un)conferences have been highly reviewed by our Littledata Plus team (account managers, data experts and customer support rockstars). Will we see you in London? Let us know—our team would love to meet you there! Upcoming events in the US As our team is growing in the US, so are the number of events and meetups. We hope to see you soon on one coast or the other! Investor Networking with Entrepreneurs Collective April 28, 2022New York, NYLittledata co-founder and CMO Ari Messer will be co-hosting Entrepreneur Collective's first in-person event in New York City on April 28th. Entrepreneurs Collective (EC) is one of the most successful collectives in the UK, the leading private members club for Startup Founders and Entrepreneurs. And now they're taking New York by storm! (Hopefully not literally, as we're doing this first event on a rooftop with direct views of the Empire State Building...) EC events are known for their dynamic mix of founders, angel investors and VCs. I've been to a ton of these types of events over the years, and EC's are consistently the most rewarding. At this panel and networking event, we'll be focusing on a deceptively simple question: what do investors look for in a startup in 2022? Normally these events are invite-only, but we're happy to extend an invitation to the Littledata community. Get your ticket here. ChargeX May 2-4, 2022Santa Monica, CA Recharge is one of our oldest and most established tech partners at Littledata. ChargeX, their annual conference, was delayed due to the pandemic, but now it's back in sunny Santa Monica (on the west side of Los Angeles). At ChargeX this year, we're especially excited to be joining an esteemed roster of tech partners including Shogun, Nacelle, Klaviyo and Refersion. We're also sponsoring free bike rentals on the last day of the conference. See you there!

by Ari
2022-04-19

Visual Testing: The new way for engineers and designers to collaborate

Have you ever shipped a bug to the production environment, even though it passed all the unit tests? If you said yes, visual testing could've prevented this. If not yet, that means visual testing can definitely prevent this. What is Visual Testing? Automated visual testing evaluates the appearance of your components or web pages, typically by comparing your builds’ visual appearance against its original design. It’s in essence the same as an “eye-test” that a frontend engineer will do after making changes to code. Tests check if everything is in the correct place and that the output generally looks how it’s supposed to. Having automated visual testing in your workflow doesn’t just help you detect visual problems in your application in a systematic way, though. It’s also a great way to catch visual bugs earlier and saves time with cross-browser testing by automatically taking care of what you’d normally do manually. Plus, you reduce your risk of deploying a visually bugged application to the production environment. In the end, visual testing gets you better alignment between your design system and your actual design. How we use visual testing Many applications in our analytics platform product at Littledata use the same atomic components. Each time we need to make a change to an atomic component—or to a component that uses an atomic component—we need to check each instance in our host applications where we use the changed component. As you can guess, this is time-consuming work and very much prone to human error. From time to time, small details regarding the visual appearance of components are overlooked in our pull requests. That’s why we integrated the Chromatic visual testing tool into our deployment pipeline. To show a real-world example of the value this tool—and visual testing overall—can bring, I’d like to share how we integrated Chromatic into our pipeline and how we fit visual testing in our workflow at Littledata. Integrating Chromatic into our pipeline Setting up the chromatic workflow and integrating it into your deployment pipeline is pretty straightforward. One of the reasons we chose Chromatic is that it's built for Storybook workflows, which we already use for our design system. To start setup, sign in on Chromatic’s website however you prefer. In our case, it’s GitHub. Next, Click “Choose from Github” The menu on the right side allows you to choose any project you want to start visual testing on. After you select your project, you’ll be prompted with instructions on how to get your Chromatic build started. At this point, you’re just 2 steps away from having your first Chromatic build! Next, go over to your projects directory and add the Chromatic library to your project. If you’re using npm, enter: npm install --save-dev chromatic If you’re using yarn, enter: yarn add --dev chromatic After you installed the package, you can publish your first deployment by simply running this command: npx chromatic --project-token= And voila! You’ll see your first build in your Chromatic dashboard. While that was very easy to accomplish, we don’t want to have to run the same publish command each time we deploy new code. So instead, let’s integrate Chromatic into the deployment pipeline. In Littledata’s case, we use CircleCI for our CI/CD pipeline. How to integrate Chromatic with CircleCI Assuming that you already have your project on CircleCI, you’ll first need to add your Chromatic token as an environment variable to your project to get started. To do this, open your project’s settings at CircleCI, then select open environment variables. Then, click “Add Environment Variable.” Enter CHROMATIC_PROJECT_TOKEN as the name and your project’s Chromatic token as the value, then hit “Add Environment Variable.” Now, we need to add the Chromatic publish step to our pipeline by modifying our .circleci/config.yml file. Add this job under jobs: chromatic-deployment:docker:- image: circleci/node:12steps:- checkout- restore_cache:keys:- v1-dependencies-{{ checksum "package.json" }}- v1-dependencies-- run: yarn install- run: yarn chromatic --project-token=${CHROMATIC_PROJECT_TOKEN} Then add this workflow under your workflows: chromatic-deploy:jobs:- chromatic-deployment Please note that you may want to change your Node version depending on your project’s node version. If you run the Chromatic job after you’ve already installed the packages, you don’t need to run the yarn install command in Chromatic deployment, so you can remove that command. After you have a Chromatic job in your CircleCI pipeline, each time you push new code that changes the layout of your components, you’ll see the CI/CD check-related Chromatic in your GitHub pull requests (like in the below image.) In the Chromatic dashboard, you can add collaborators that don’t have access to the GitHub repository like product managers, designers, and QAs. To add collaborators, open the Manage section in the left side menu, then click the Collaborate section. You can use a special link to invite them or send an invitation via email. Once they accept the invitation, they can review your builds, approve or deny the changes in the components. How Littledata integrates visual testing in our workflows The first benefit of implementing visual testing for us was the alignment it created between our codebase and the design system, as we’ve had conflicts between them in the past. Creating that single source of truth also pushed us to make decisions on some unclear cases in our components. Because we already have an atomic shared components library created, we find it helpful to use Storybook to quickly preview any type of change in our components. Having Storybook already set up made it easier to both install Chromatic in our project and integrate it into our pipeline. The only downside I could mention is that visual testing is not only another step in the work pipeline but something you need to embrace as a process and spend time on. Each time you make a new build, you need to get approval from designers or product managers. While it might feel like visual testing slows down the process at first, I feel in the long run you’ll see that it pays off—just as we did. Tip: Want to join us in building the future of ecommerce analytics and empowering entrepreneurs around the world? Check out Littledata’s open positions.

by Ali
2022-03-04

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment