Category : Littledata
Shopify Analytics vs. Google Analytics: Why don't they match?
If you're a Shopify store owner using both Shopify analytics and Google Analytics, you're probably familiar with the often large discrepancies between the two tracking systems. What you might not know is that this happens in part because Shopify's default analytics misses tracking on 12 out of every 100 orders. That leaves you unaware of your true sales performance and marketing attribution, and what actions your customers are taking at key touchpoints along their buying journey. Layering expensive data dashboards and connectors on top of this, as many stores often do, just compounds the problem and leads to more wasted marketing spend. It's never a good idea to make decisions based on bad data. An insider's guide to fixing your Shopify store analytics The first step to fixing your Shopify tracking is understanding where it fails. You know the data is missing, but what's going on behind the scenes to cause it? And is there a better way? Fortunately, there is. Our free guide on why Google Analytics doesn't match Shopify analytics dives into: The main reasons why transactions go missing in GA How a data mismatch affects your bottom line A comparison of different tracking methods What you can do to fix Shopify analytics Read the ebook >>> Adding Google Analytics to Shopify If you're not already using Google Analytics with your Shopify store, getting it set up should be your first step toward improved data accuracy. Though Shopify does have a default GA integration, it misses tracking many key metrics. We have a full walkthrough on setting up Google Analytics on your Shopify store, which covers what to look out for after you've set up GA as well. Using the methods in our guide will help you ensure you get a full and accurate picture of your data in GA. For a fast way to connect them automatically, try out Littledata's GA to Shopify connection for free. The trial allows you to get an accurate snapshot of your key metrics, and you'll still own that data in GA whether you continue using our advanced data connections or not. [subscribe]
Segment Q2 Updates
Shopify to Segment is one of our most popular connections, so we're always making improvements that give users the capabilities they need to optimize revenue. This update adds key tracking tools that give stores greater insight into customer checkout behavior, Facebook marketing attribution, recurring billing, and more. Supporting subscriptions in the checkout Littledata’s Shopify source is now fully compatible with most common subscription billing apps using Shopify’s checkout. Our app captures all recurring orders — linking them back to the user who first purchased if possible — and tags the events to differentiate between one-time purchases, first-time subscription orders and recurring orders. You can now use Littledata to send event data from subscription apps in the Shopify checkout, including: ReChargeBoldOrdergrooveSmartrr If you are using ReCharge you can take advantage of the subscription lifecycle event tracking as well. Learn more about the subscription lifecycle events we push to Segment for churn analysis, including Subscription Created, Subscription Updated, Subscription Cancelled and Payment Method Updated. Facebook Conversions API destination Segment’s cloud-mode Facebook destination is now out of beta, and becoming increasingly popular with marketers looking to more accurately target their Facebook Ads in the face of increasing browser limitations. Next month Littledata will be adding all the extra event parameters needed for Facebook CAPI, so please contact us if you’d like to join the private beta. Opting out of client-side events We understand some of our customers want to instrument their own event tracking (maybe using Littledata’s Google Tag Manager data layer), but retain the server-side events from Shopify. In this case, Littledata’s tracking script is still needed on the Shopify storefront to initialise Segment AnalyticsJS library and capture the anonymous ID for server-side events. But, you can add disableClientSideEvents: true or disablePageviews: true in a manual settings update. GDPR cookie compliance If your store is using a Shopify-compatible cookie banner (or using a consent management platform like OneTrust or TrustArc), the Littledata’s tracker can respect your users’ choices by switching just one setting. For OneTrust we also push the user consent choices as a user trait, so you can control which personas are shared with other platforms. Simpler accepts_marketing flag User traits for all events where the user is known now contain a simple true/false accepts_marketing field — useful in CRM destinations for email marketing. This is in addition to the marketing_opt_in_level field, which can give more detail on whether this was a single or double opt-in for marketing. How to get Littledata's Shopify source for Segment If you aren't yet a Littledata user, you can start a free trial directly from the Shopify app store. If you already have a Littledata account, you can activate the Shopify-to-Segment connection directly in the Littledata app. On Shopify Plus? Learn more about Littledata Plus.
Littledata announces Google Analytics integration for BigCommerce
We are excited to announce that Littledata will soon be available to BigCommerce merchants. Like our popular Shopify app for Google Analytics, our BigCommerce connection for Google Analytics will ensure accurate sales and marketing data across the user journey. BigCommerce will be Littledata's first ecommerce platform integration outside of Shopify. With brands like Superdry, Skull Candy and 5-hour Energy now on BigCommerce, the timing couldn't be better. Read on to see what we've been working on, the benefits for ecommerce marketers and data scientists, and how to get early access. Why BigCommerce? Founded in 2009, BigCommerce has seen remarkable growth over the last couple of years, especially in North America. A year ago when they went public, BigCommerce was already powering over 60,000 online stores in 120 countries. They have focused on additional sales channels such as Amazon since early on, and recently announced a major partnership with Amazon for fulfillment, and another with Mercado Libre for extension into the Latin American market. Everyone needs accurate data to make data-driven decisions. We're excited to be extending our ecommerce data platform to work with BigCommerce. We chose BC because it's a great fit with our customer base which are typically successful DTC brands looking to scale faster and smarter. In addition, there's a growing amount of overlap with our technology partners and agency partners around the world. Advanced Google Analytics integration Accurate data is essential for ecommerce growth, but ecommerce tracking is notoriously difficult. As the top data platform specifically designed for ecommerce, our upcoming release in the BigCommerce app store will change the game. Littledata's advanced Google Analytics connector for BigCommerce stores will give you accurate data, automatically. Whether you are an ecommerce manager looking for accurate data to drive decision making, or a CTO or web developer looking for a seamless tracking solution, we're here to make your job easier. Benefits include: Complete sales dataAccurate marketing attributionCheckout funnel trackingOwn the data in Google Analytics As with all Littledata connections, Littledata's BigCommerce Google Analytics integration has the added benefit of enabling accurate data in any connected BI dashboard or reporting tool. What's more, the integration will work with custom themes and headless BigCommerce setups! Subscription analytics Tracking recurring orders is one of Littledata's key benefits and one of the most-cited features in our five-star reviews. We are especially excited about extending our subscription analytics to BC stores, enabling accurate data about recurring transactions and customer lifetime value (LTV). Our first subscription analytics integration will be with our longtime integration partner ReCharge, who also recently launched on BigCommerce. Sign up here for early access. How to get early access Are you doing at least $1M in annual online revenue? If so, you can apply for early access to Littledata's BigCommerce integration for Google Analytics. Early adopters will not only get access to our data connector - they will also have a key role to play in shaping additional features and integrations. Note: if you are interested in connecting BigCommerce with GA4 (the newest version of Google Analytics), reach out to us about our beta program.
How to add Google Analytics to Shopify
Focusing on data-driven growth? There's a plan for that
We've spent a lot of time on the blog lately focusing on Littledata's Plus plans made for larger DTC brands, including headless setups. But what about those merchants who are not quite there yet, but poised for rapid growth? You guessed it, there's a plan for that. Littledata's new Grow plan is now available for Shopify stores sending data to Segment or Google Analytics. It comes with some solid perks, including priority support and the ability to track up to three country stores for one low price. [subscribe] How do you know if it's the right plan for your Shopify brand? As a modern data platform focused solely on ecommerce, Littledata tracks over 5 million orders per month for ecommerce brands around the world. So you might say we've seen it all. But there's no one-size-fits-all solution. There are a few different things to consider before choosing a modern data platform, and it's important to pick the right plan on that platform to make sure you have the support you need without any hidden fees or surcharges. Grow isn't designed for account management or analytics training. Those are only available on Littledata Plus. But it is designed to unlock the full potential of our data pipeline, at a lower cost. The ideal Grow plan user has a solid customer base, a proven product mix, and is ready for the next phase of growth. You are probably a good fit for Grow if: You have identified accurate data as a KPI or OKR (ie. have a company initiative to take data seriously, whether that came from identifying a Shopify/GA mismatch or a more general drive to make data-driven decisions this year) You have an in-house analyst or ecommerce manager who can make use of the data we send You are doing 7-10k orders per month (the Grow plan currently supports anywhere from 6-12k monthly orders, and in our experience 10k is the "sweet spot", an inflection point for DTC success) Are prepared (or preparing...) for rapid growth! Maybe you're planning a global expansion or getting ready to launch a long-awaited subscription product. Maybe you're just doubling down on marketing spend, but aren't yet sure how to track and understand your customer lifetime value. Grow plans are here to help you get accurate data so you can make better decisions, eliminate wasted spend, and double down on the ecommerce marketing that's working best. (How do you know what's working best? That's why we built Littledata). Learn more about Littledata pricing and find the plan that's right for you.
Podcast: How to fix your Shopify analytics with Littledata
Is your Shopify cookie banner GDPR compliant?
Does Littledata work with Google Tag Manager?
Subscribe to Littledata news
Insights from the experts in ecommerce analytics
Try the top-rated Google Analytics app for Shopify stores
Get a 30-day free trial of Littledata for Google Analytics or Segment