Category : Littledata
7 quick wins to speed up your site analysis techniques in Google Analytics
Analysis and reporting are the most time-consuming aspects of site or app performance tracking in Google Analytics. If you ever wished or thought if only it was quicker, then this post is for you. There are a number of techniques you can implement to speed up your data analysis and number crunching. Here I’ll cover 6 of them. Schedule email reports Google Analytics dashboards are a great way to monitor metrics that are important for your business. But instead of logging in every day or week, or however often you tend to check them, schedule automated email reports instead. At Littledata, we have a select few metrics that we keep track of on a weekly and monthly basis. The whole team gets an email report on a specified day, allowing everyone to get the latest stats without someone on the team having to get those numbers manually every time. To set this up, go to the dashboard that you want emailed to others (or yourself), click ‘Email’ and fill in the details. If you're scheduling the email to go to your team on a regular basis, why not add a nice message in the email body. To edit the scheduled emails you've set up previously, go to Admin > View > Scheduled Emails (towards the bottom of the list). Access your reports quickly Shortcuts in Google Analytics allow you to quickly view the reports you use most often. Even better, they remember the settings you applied to any report. So if you apply an advanced segment or another customisation to the report, saving it as a shortcut will remember your preferences. Except for the date range - that won't be remembered. You can find the shortcut option just below the report title, and once added, you'll find your shortcut reports at the top of the reports list in the left panel. Search for reports you can’t find If you find yourself wondering where a particular report is, use the search found at the very top. Instead of having to go through an extensive report list trying to find something you vaguely remember seeing last month, you get suggestions of what you might be looking for as you type. So you only need to remember or guess part of the report title that you're looking for. Use keyboard shortcuts Did you know Google Analytics has keyboard shortcuts? They allow you to move around the report much quicker and the date range keyboards make a big difference to a workflow. Picking date ranges can be tedious and annoying so I've found these to be the best. If you're already using keyboard shortcuts on your devices, you won't need convincing of their usefulness. To view this complete list of shortcuts in Google Analytics at any time, use a shortcut: ? Set up goals to understand your website visitors Goals are valuable in understanding how well your site or app helps you achieve your objectives. Unfortunately, we see a lot of businesses who either find it too complicated to set up or have done it incorrectly. Speaking from personal experience, it only takes a little practice to get the hang of it, and once setup, you get essential conversion data in your reports. You'll be able to evaluate your marketing efforts and campaigns much more effectively. Check out Google's guidance on goals and my guide on how to set up a destination goal funnel. See trends quickly with Littledata reports We have a clever tool that looks through all of your Google Analytics data and finds the most interesting changes to report on. There are over hundred of GA reports so getting automated summaries that you can act upon will save you hours of work. Littledata tool doesn't require installation and it's quick to set up - all you need is an existing Google Analytics account to sign up with for free. The reports you'll get are also great for presenting to colleagues in meetings, as other users have said. To get your reports, go to Littledata homepage, enter your website into the box and click 'Get started.' We're also working on bringing you benchmarking information, customised tips on how to improve your Analytics setup and what you should be tracking. Pro tip: Manage complex data with query explorer tool Whilst, not the quickest to get used to, Google's query explorer tool can be powerful for those working with large and complex datasets. Some of our biggest clients' websites get millions of hits a month, which can cause discrepancies in data analysis (especially when data is sampled). So I use the query explorer tool to verify the data that clients ask for. To use this tool, you will need to know your metrics from dimensions and learn more about how to use segments, filters and query building. If you've got questions on any of the above, don't hesitate to comment below or get in touch!
Under the hood of Littledata
Littledata tool gives you insight into your customers' behaviour online. We look through hundreds of Google Analytics metrics and trends to give you summarised reports, alerts on significant changes, customised tips and benchmarks against competitor sites. This guide explains how we generate your reports and provide actionable analytics. 1. You authorise our app to access your Google Analytics data As a Google Analytics user you will already be sending data to Google every time someone interacts with your website or app. Google Analytics provides an API where our app can query this underlying data and provide summary reports in our own style. But you are only granting us READ access, so there is no possibility that any data or settings in your Google Analytics will change. 2. You pick which view to report on Once you've authorised the access, you pick which Google Analytics view you want to get the reports on. Some people will have multiple views (previously called ‘profiles’) set up for a particular website. They might have subtly different data – for example, one excludes traffic from company offices – so pick the most appropriate one for management reports. We will then ask for your email so we know where to send future alerts to. 3. Every day we look for significant changes and trending pages There are over 100 Google Analytics reports and our clever algorithms scan through all of them to find the most interesting changes to highlight. For all but the largest businesses, day-by-day comparisons are the most appropriate way of spotting changing behaviour on your website. Every morning (around 4am local time) our app fetches your traffic data from the previous day – broken down into relevant segments, like mobile traffic from organic search – and compares it against a pattern from the previous week. This isn’t just signalling whether a metric has changed – web traffic is unpredictable and changes every day (scientists call this ‘noise’). We are looking for how likely that yesterday’s value was out of line with the recent pattern. We express this as signal bars in the app: one bar means there is a 90% chance this result is significant (not chance), two bars means a 99% chance and three bars means 99.9% certain (less than a 1 in 1000 chance it is a fluke). Separately, we look for which individual pages are trending – based on the same probabilistic approach. Mostly this is change in overall views of the page, but sometimes in entrances or bounce rate. If you are not seeing screenshots for particular pages there are a few reasons why: The website URL you entered in Google Analytics may be out of date Your tracking code may run across a number of URLs – e.g. company.com and blog.company.com – and you don’t specify which in Google Analytics The page may be inaccessible to our app – typically because a person needs to login to see it 4. We look for common setup issues The tracking code that you (or your developers) copy and pasted from Google Analytics into your website is only the very basic setup. Tracking custom events and fixing issues like cross-domain tracking and spam referrals can give you more accurate data – and more useful reports from us. Littledata offers setup and consultancy to improve your data collection, or to do further manual audit. This is especially relevant if you are upgrading to Universal Analytics or planning a major site redesign. 5. We email the most significant changes to you Every day - but only if you have significant changes - we generate a summary email, with the highest priority reports you should look at. You can click through on any of these to see a mobile-friendly summary. An example change might be that 'Bounce rate from natural search traffic is down by 8% yesterday'. If you usually get a consistent bounce rate for natural / organic search traffic, and one day that changes, then it should be interesting to investigate why. If you want your colleagues to stay on top of these changes you can add them to the distribution list, or change the frequency of the emails in My Subscriptions. 6. Every Sunday we look for changes over the previous week Every week we look for longer-term trends – which are only visible when comparing the last week with the previous week. You should get more alerts on a Sunday. If you have a site with under 10,000 visits a month, you are likely to see more changes week-by-week than day-by-day. To check the setup of your reports, login to Littledata tool. For any further questions, please feel free to leave a comment below, contact us via phone or email, or send us a tweet @LittledataUK.
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