How To Use Server Side Tracking On Ecommerce Sites [Podcast]

Edward Upton, Founder & CEO at Littledata, was recently featured on the Ecommerce Coffee Break Podcast. Watch the interview above as he discusses how to use server-side tracking on ecommerce sites and the changes it has brought to the ecommerce world. In this episode you will learn: How to use server-side tracking on ecommerce sites What's the difference between first and third-party cookies The benefits of server-side tracking How to choose the right attribution model for your business  Listen to the podcast or watch it on YouTube Still, have burning questions after tuning in? Explore our recently published white paper on First-Party Data, "A World Without Cookies" where our experts share about these new changes to data and tracking.

2022-11-22

Fall 2022 Offsite: From virtual to venue in Barcelona, Spain

Littledata’s team is 100% remote, with hubs across London, New York, and Romania. We have plenty of video calls to keep our global team connected on a regular basis, but at our core we love to spend time working, planning, and learning together in person. And that is exactly what we did in Barcelona, Spain in early October.  At these regular company offsites, we bring everybody together to share ideas and get to know each other. Meetings take a variety of forms. Sometimes they look organized, planned, and presented, and sometimes – personal favorite – they look like a cold pint by the pool soaking up the sun and getting “to the point” of things. Our teammates are based in different parts of the world with various backgrounds and skill sets that drive healthy debate and problem-solving. So, what was the aim of this offsite, you ask? Setting the stage for growth Setting the stage for what is next for Littledata and planning for the future success of the 2000+ brands that use Littledata with other top Shopify and BigCommerce connections like Google Analytics, Recharge, Segment, and Klayvio. Littledata has continued to develop its offerings, products, and resources to help DTC brands be inspired by data and grow their brands. This takes detailed ambition for how and what we will do—much of which comes from our in-person conversations.  Making work fun In our downtime, you can find team members playing games around the hotel, grabbing a company-sponsored massage, exploring the local scenery, doing lite yoga, and more. The venue for each offsite is totally different, but the common thread is togetherness and enjoying the culture the teams have built.  When asked Natalie Upton, Head People and Operations at Littledata, why we make this investment each year she said, "When we invest in in-person offsites, it pays off. We genuinely see our offsites being an excellent learning opportunity as well as bonding as a team and having fun. We have a very curious team, and in-person offsites help us to build confidence in our company's journey. Offsites at Littledata build the DNA of our culture and, in turn, help us to grow faster." Learn and share In the first half of the week, we held several 45-minute learning sessions conducted by team members from different departments. We call this the “Unconference,” inspired by the great times our team has had at MeasureCamp meetups around the world. The learning and discussion sessions covered specifics about our product and roadmap, new challenges on the horizon, sales and marketing, and insights to better understand the current industry happenings.  Littledata has been fortunate to have team members who have both grown with the company and uprise of ecommerce analytics, as well as new joiners who bring fresh ideas to the table. Embracing an always-learning mentality has helped Littledata separate in the quality of the product and customer experience. This has not happened by accident but through the constant pursuit of excellence and education about the ecommerce industry.  You might be visiting us for the first time so in a nutshell, Littledata is a top-rated Shopify app that provides accurate data for modern DTC brands—once you log in to your Shopify account it literally takes ten minutes to set up we start tracking and sending data to top destinations, like Google Analytics or Segment. This removes a huge barrier for brands to have proper attribution for data analysis and building their audiences—saving time and money.  We geek out on the data. However, we are a creative bunch full of new ideas and willing to take on new challenges and long term bets. Working in technology, our team always has an eye on the changing landscape and what data or tactics can lead our customers down the road to success faster. An example of this was discovered on a call with one of our amazing customers, Flux Footwear, who went from zero to six figures using Littledata and Segment Twilio to launch their brand.  Meeting in person to celebrate and learn from these success stories is crucial to our culture and motivates our teams for what is next. Post meetings, you will often see unplanned pods of team members reviewing code, looking at campaign outlines, or talking about any core projects — this is where we truly thrive as a team and working together. Sounds fun, right? We are always looking for the right people to join our team  Littledata has an evolving need as we grow for problem solvers and solution finders. You might be thinking this sounds like a great place to work. It is! Whether or not you see an open position that fits your skillset, we’re always on the lookout for motivated team members to join us on this journey to be inspired by data.  Want to be a part of a workplace that goes beyond the regular 9 to 5 and offers something more? Somewhere to grow professionally and personally, surrounded by teammates who make you feel at home wherever you are in the world? Check out our open positions and apply to become part of the special culture we’ve fostered at Littledata!

2022-11-09

How completing your store’s data stack helps customers connect with your brand mission

Direct-to-consumer (DTC) brands continue to innovate worldwide, and we know that by 2023 both large and small DTC brands will bring in over $150 billion in the United States alone.  While these brands bring value via their products, many today go the extra mile in their mission to support the environment, healthy lifestyles, or other social causes. Intelligent buyers want more out of brands than a good product—they want to find their tribe.  But how does your tribe find you? Littledata has seen consumers unite behind brands like Grind, Rothy's, and Flux Footwear, bolstering support, sales, and awareness. What do these brands have in common? Besides offering high-quality products and an unmatched user experience, they are all purpose-driven brands who have taken a data-driven approach to audience building and ecommerce growth marketing. And to do that they have built a modern data stack. Step One: Finding the data In today’s increasingly crowded market, DTC brands need to find a way to set themselves apart from the rest. Appealing to consumers' ethos, values, and lifestyles is one of the most effective ways we’ve seen. [tip]Brands use first-party data, collected directly from their customers and websites to re-engage their ideal customers using Google Ads or Facebook Conversions API.[/tip] So how do DTC brands dial in on these values to help navigate company decisions?  We believe all good business decisions are backed by a healthy dose of data discovery—understanding the ins and outs of how customers engage with your brand online and their key demographics.  Finding a single source of truth for that intel is crucial for developing user personas and personalized content for your customer.  One important source of truth is how consumers interact with a brand's ecommerce storefront, but it can seem overwhelming to try to get accurate data about what’s really going on with online shoppers. Our friends at Twilio Segment say it best, “Investing in data quality will improve trust in your data, reduce time spent navigating and validating data, and ultimately allow your business to grow faster.”  Customer data from Shopify or BigCommerce stores can be reported directly in Google Analytics neatly and accurately. This brings to the surface marketing attribution, shopping behavior, checkout experiences, and how subscription customers engage with ecommerce stores.  [tip]Littledata now offers a connection to Google Analytics 4 while running in parallel with Universal Analytics.[/tip] These metrics give way for technical leaders and ecommerce managers to make data-driven decisions that drive personalization. Shopify encourages merchants to drive more personalized emails using analytics. Reviewing how customers engage with your website, from what channel, and their demographics can help brands improve email campaign performance. Step Two: Data-driven personalization Personalization lets the customer know brand care, and when 308 billion emails are sent every day it's important to stand out with unique and targeted emails.  [tip] First-party data is information collected directly from customers or website visitors. This could be on your website, in your app, or through channels such as email and text/SMS. Learn more in our new White Paper: A World Without Cookies [/tip] We’ve seen this first-hand at Littledata, and the issues have become even more urgent during the pandemic and the recent economic downturn. “For purpose-driven brands in particular, organic channels such as email and SMS marketing aren’t just optional – they’re the key to unlocking rapid growth with limited budgets and more brands competing for conscious consumers,” says Littledata co-founder and CMO Ari Messer. Littledata’s customers use apps like Klaviyo and Attentive for customer communications, and we help them get the data they need to turn those channels into personalization superstars. “For purpose-driven brands in particular, organic channels such as email and SMS marketing aren’t just optional – they’re key to unlocking rapid growth” Data for business growth is no longer something that needs to be overly complex or left only in the hands of data scientists. With both no-code and low-code solutions, most customers can access and implement the Littledata app in about 10 minutes. Littledata has meticulously developed a no-code tracking solution that brings you the most accurate and needed data (including custom dimensions for LTV) that your team can use to reach new heights and continue to make an impact.  "We launched our shoe brand utilizing Littledata's integration and data layer. While they handled our ata we were able to focus on other parts of the business. We're a little over a year old and with the help of Littledata, we've gone from generating 6 figures of revenue in our first 2 quarters to doing 6 figures a month. They've been our central tool for linking Google Analytics, Facebook CAPI, and Shopify" —Flux Footwear, Co-Founder Benjamin Loschen Customers today are more educated and motivated by brands—how they buy influences the things they care about. Brands who understand these motivations and can pinpoint opportunities. They can connect behavioral data to marketing tactics and campaigns. Then when brands step back and look at customer LTV and AOV, they can see which customers are the most engaged and re-target them more granularly. Focusing on the product they are selling but also on the impact and mission they are contributing to by being a loyal customer of that brand.

2022-11-02

Fire up the boosters—Littledata launched today on Product Hunt!

We're excited to announce that Littledata launched today on Product Hunt, a community where people find great apps and tools. While Littledata is not by any means a new product, we’ve built something pretty special and powerful over the last several years we can't wait to share—accurate ecommerce tracking in Google Analytics 4. [tip]Get the scoop on the rise of GA4, the sunsetting of Universal Analytics, and what we recommend to make the switch.[/tip] Recently when we surveyed an audience of about 40 Shopify stores, only 16% said they had enabled GA4 and will be ready for the sunsetting of Universal Analytics this July. We’ve now made it our mission to help more ecommerce stores set up a GA4 property and build out the next steps for their data layer. Our promise to you is no code, accurate data, courses on ecommerce like GA4, and top-notch customer service. Product Hunt will help us bring more visibility to Littledata's data platform—but we could use your help. Jump into our launch to share your experience with Littledata and check out what we have going on. [tip]Need some help setting up your GA4 property? Book a demo with our analytics experts and they'll show you how in just a few clicks.[/tip]

2022-09-01

Littledata closes growth funding round

Littledata is excited to announce a major funding round that will help us accelerate growth around the world. The round, which consists of a mix of debt and equity, provides significant runway for Littledata to continue expanding our ecommerce data platform and to keep hiring the best and the brightest in ecommerce analytics. New investors in the round include Tomas Slimas, the co-founder of Oberlo, which Shopify acquired in 2017. “Ecommerce business owners are dealing with an increasingly complex world of ad blockers and omnichannel user flows,” says Slimas. “Littledata helps them see where their revenue is really coming from.” [tip]Learn more about why leading DTC brands around the world trust Littledata for truly accurate analytics.[/tip] In addition to funding from angel investors, Littledata secured a revenue-based loan from Element Finance, a boutique growth finance firm with offices in San Antonio, Texas, and Dublin, Ireland. Element Finance Partner, John Gallagher, commented: “We were impressed with the business (co-founders) Edward and Ari have built, and they have a fantastic vision for moving the business forward.” “This new funding round is central to the next stage of our growth as an ecommerce data platform,” says Edward Upton, founder & CEO of Littledata. “Element Finance in particular had a genuine understanding of where we want to go, and we feel that they will back us all the way. The funding allows Littledata to accelerate on its mission to make it ridiculously easy for direct-to-consumer brands (using Shopify, BigCommerce, and more) to connect their data and understand performance.” The funding will allow Littledata to accelerate product development and marketing to enable more use cases and reach a wider range of brands. “As one of very few automated solutions for server-side tracking — and the only one I know of in the ecommerce space — Littledata has a unique market position,” says Littledata co-founder and CMO, Ari Messer. “This new funding mix allows us to double down on what’s working, while also exploring a wider range of tech partnerships and co-marketing opportunities. We’ve always helped brands get better data for analysis in tools like Google Analytics, but now we’re expanding to enable data for action in tools like Segment, Klaviyo and Facebook (Meta) Ads. It all comes back to our company value of being inspired by data internally and in what we can offer to customers and partners.” Learn more about Littledata by reading our 5-star reviews in the Shopify app store or browsing our partners and available integrations. PS. We're hiring :)

by Ari
2022-08-10

We're partnering with Dwight Funding to help brands scale the smart way

Littledata is excited to announce a new partnership with Dwight Funding, a leader in the DTC funding space, to help brands scale faster with flexible funding and hands-on support. Founded in 2015, Dwight provides capital to growth-stage ecommerce businesses to build out inventory, bridge gaps in the cash conversion cycle, and extend runway ahead of an equity raise. Having worked with brands like Cleancult and Chubbies, Dwight has remarkable industry knowledge and relationships, making it a natural fit with Littledata's customer base, which includes brands like Athletic Brewing and Laundry Sauce. What’s more, Dwight and Littledata both take a data-driven approach to helping brands scale. "For best-in-class businesses, being well-funded and spending sustainably go hand in hand. Littledata shares our commitment to data-driven growth and has been successful in giving DTC brands an accurate view across Shopify, GA and Facebook so that their marketing yields the best results." - Ben Brachot, Dwight Funding Co-Founder & Managing Director As privacy standards and the economic environment shift, Littledata and Dwight are here to help. Our shared mission is to empower growing DTC brands to thrive by providing them with seamless access to the tools they need—whether it be capital, expertise, or data to drive decision-making and growth strategy. Whether or not you're already a Littledata or Dwight Funding customer, contact us to learn more about: Optimizing marketing ROI with server-side tracking to "beat the ad blockers" and syncing Shopify data with GA Shoring up your financing in today’s economy How to create a high performing, data-driven culture “We're delighted to welcome Dwight Funding to the Littledata family as we team up to bring thriving DTC brands the tools they need to reach new heights. Littledata itself is in part financed by debt, and we understand the value of borrowing against tomorrow's revenues to fund growth today. Equally, these same fast-growing brands need accurate data to make decisions — accurate data that Littledata can provide for any brand using Shopify or BigCommerce.” - Edward Upton, Littledata CEO We're especially looking forward to collaborating with the Dwight team on resource development around best practices for optimizing cash flow across the balance sheet, from inventory management to marketing spend, including paid channels like Facebook Ads and email channels like Klaviyo. In the coming months, we'll be sharing updates on the blog and in our email newsletter. Ready to scale the smart way? Learn more about Littledata and Dwight Funding.

by Ari
2022-06-16

Google Veteran Margaret Sherer Joins Littledata Advisory Board

London, UK – May 26, 2022 – Littledata, an ecommerce data platform based in the UK, is expanding its advisory board with the addition of Margaret Sherer as Marketing Advisor. Sherer, who has held managerial positions at Google, Microsoft, and presently at MIRACL, is also founder and CEO of Cittadina Marketing, a full-service digital marketing agency based in London. “We couldn’t be more excited to bring on Margaret in a formal advisory capacity,” says Littledata co-founder and CMO Ari Messer. “She has a remarkable breadth of industry knowledge and shares our bias towards action. I can’t wait to see what we can accomplish together as we accelerate Littledata’s growth with brands and marketing agencies around the world.” Littledata is building a formal advisory board in order to help align its growing team on strategic goals, including go-to-market plans for new technical integrations such as Facebook Conversions API and GA4, the newest version of Google Analytics. The startup supports modern direct-to-consumer (DTC) brands selling on Shopify, and recently launched on BigCommerce as well. “Modern marketing success derives from rich data first insights. Littledata’s ability to reclaim data that goes missing in the ecommerce connection infrastructure in order to return insights to companies is invaluable. As first-party data and user insights grow in importance, Littledata will be a key player to enabling smarter, faster growth,” says Sherer. “I’ve loved working with the team so far and look forward to our continued collaboration as an Advisor.” "As first-party data and user insights grow in importance, Littledata will be a key player to enabling smarter, faster growth" After 15+ years working in marketing for Google and Microsoft and an MBA from Cranfield School of Management, Sherer founded Cittadina Marketing in 2017 with the aim to create and execute beautiful marketing campaigns led by strategy and supported with insight. Cittadina has worked with fast-growth tech companies such as Temporall, PepperSq, MIRACL and eDesk, and established blue-chip organizations like Google. Sherer also advises a range of startups and sits on the Advisory boards for Surrey IDEA and Westminster Business School. Learn more about Margaret Sherer, Cittadina Marketing and Littledata.

by Ari
2022-05-26

Google Analytics 4: Ready to make the switch?

Change is never easy. While some ecommerce merchants may be hesitant to make the leap to Google Analytics 4 (GA4), our customers are excited about what’s in store.  Google’s Universal Analytics (UA), GA4’s predecessor, has been trusted by over 30 million users worldwide since 2005. It’s proven to be an extremely useful tool, especially in the ecommerce world, allowing merchants to take a deep dive into their store’s sales, marketing, and product performance.  But like many 17-year-old systems, UA was due for a revamp. By now you’ve probably heard that Google will stop processing any data in UA on July 1, 2023. Beyond that date, GA4 will lead Google’s next generation of analytics, supplying ecommerce merchants with enhanced insights and tools to build out their DTC strategies.  Designed to be a more flexible, efficient, and “customer-centric” platform, GA4 comes equipped with several unique benefits aimed at enhancing your ecommerce analytics. Many of these key features were previously restricted to GA360 users (for the hefty price of $150k annually) and are now available to all GA4 users for free. To learn more about the benefits we’re most excited about, download 10 Reasons to switch to GA4. In this free download, we uncover: The top benefits GA4 has in storeHow GA4’s new features improve on UAHow to seamlessly send Shopify data to GA4 And the really exciting part? Things are just getting started. Google has been developing GA4 for a few years now and is continuing to roll out additional features. Subscribe to our newsletter to be the first to hear about the key benefits GA4 has to offer. Ready to make the switch? While Google is still ironing out a few of GA4’s kinks, we recommend that users start sending data to GA4 now. More specifically, we encourage our customers to track in parallel, sending data to both Universal Analytics and Google Analytics 4. “Why?” you might ask. The sooner you start sending data to GA4, the better. By getting started now, your team will have an additional year’s worth of historical data in GA4 to do year-on-year analysis in the future.  Shopify’s native integration with Google Analytics does not support GA4, but Littledata customers can send data to both Universal Analytics and Google Analytics 4, at no additional cost. Get started with a 30-day free trial. Learn more about Google Analytics 4: An expert's opinion on all things Google Analytics 4 with Google's former GA evangelist Krista Seiden10 Reasons to Switch to Google Analytics 4The rise of GA4 and the sunsetting of UA

2022-05-24

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment