Elevar vs Littledata: Which is right for your store?

Choosing between Littledata and Elevar to get deeper insights into the data for your Shopify store? While both can offer data fixes to help you drive growth, each tool follows a different path to help you get there. Littledata is a no-code solution that works automatically for any Shopify store. Elevar vs Littledata: 1,000 foot view Littledata Littledata is an ecommerce data platform built for tracking the entire customer lifecycle and unifying these touchpoints in the most popular data destinations. With Littledata, you can: Automatically track every critical ecommerce event, including product clicks, refunds, and third-party checkouts via a “plug and play” solutionUse both server-side and client-side tracking to see how customers behave on your Shopify store with 100% accuracyGet accurate analytics in your preferred data destination (like Google Analytics, including both Universal Analytics and GA4, or Segment)Collect data from a store built on any theme or a headless setupTry any plan completely free for 30 days, with support from an analytics expertUninstall without losing historic data See what you can track with Littledata for Shopify and BigCommerce. [tip]Did you know? Littledata's smart data layer actually replaces Google Tag Manager for Shopify stores, capturing ecommerce events with granular detail. As an added bonus, all plans include a GTM data layer for reuse with additional marketing tags.[/tip] Littledata also includes complete subscription tracking for Shopify and Shopify Plus, with support for all known recurring billing apps (Recharge, Bold, Smartrr, Ordergroove, etc), and also supports Recharge on BigCommerce. Elevar Elevar provides a reliable source of ecommerce data through a Google Tag Manager setup built on top of Elevar’s data layer. With Elevar, you can: Use a custom-built GTM integration to send data to your chosen marketing channel tag integrationsSend data to Google Analytics via Elevar’s Google Tag Manager SuiteMonitor your GTM setup to fix broken conversion tagsPurchase one-time expert onboarding to migrate to Elevar’s service The differences between Elevar and Littledata While both Elevar and Littledata provide reliable ecommerce tracking in GTM, Littledata offers a quicker setup by going directly to Google Analytics, Segment, or your chosen destination — including server-side events. Littledata is a plug-and-play solution for modern DTC brands that value data accuracy. Littledata’s data layer for ecommerce tracking was developed over 5 years of working closely with top brands on Shopify Plus. When choosing a data platform or tracking solution, it’s important to think about what can be tracked automatically versus what requires a custom setup from an agency or developer. In our experience, it's better to start with a complete ecommerce schema than to try to build one yourself. Here’s a quick breakdown of how each service tracks common ecommerce events. Littledata events Vs Elevar GTM Suite LittledataElevarPageviews✔✔Product view list✔✔Tracks product list views as you scroll✔-Product list clicks✔-Product detail✔✔Add to cart✔✔Remove from cart✔✔Product image clicks✔-Product social clicks✔-Orders✔✔Refunds✔-Checkout steps✔Shopify plus only3rd party checkout attribution✔- Plan comparison Elevar As detailed on Elevar’s pricing page, they offer everything from a $50 plan which includes their data layer, GTM templates, and tag monitoring to a $250 advanced plan with all basic features plus monitoring for broken tags and server-side tracking support, to a $450 plan offering server-side tracking via Google's Cloud server. Elevar’s $250 plan is their most popular, and with good reason as it offers server-side tracking to deliver first-party data. However, this price doesn't include the $750 expert install fee—a critical add-on if you want more than a simple setup wizard to guide you through adding all your tags and integrating their tracking properly. What's more, using a GTM setup like this means high maintenance of tags to ensure they aren't breaking and losing data. So the cost of that $750 setup fee rises as you spend your own time maintaining tags or paying another $750 on top of setup for Elevar to manage them. Be sure you know what you need before going into pricing your purchase as you may end up needing to budget for more than it appears at first. Littledata Littledata’s offering starts with a $99/month standard plan that includes: 100% accurate analytics set up to your preferred data destinationUnlimited connections for tracking subscriptions, checkout funnels, refunds, upsells/downsells, and moreMarketing channel tracking for comparative attribution, action and analysis, including Facebook Ads, Instagram Ads and Google AdsDetailed tracking for email marketing tools like Klaviyo and affiliate marketing platforms like RefersionPlug and play solution that doesn’t require setup or maintenanceServer-side tracking to maintain accurate data while complying with privacy regulations and avoiding cookie blockingHourly audit checks to ensure no data loss30-day free trial For stores processing more than 1,500 orders per month, Littledata offers Pro and Grow plans for $159 and $319 annually, which include all Standard benefits plus email support (or priority support for Grow.) If you’re an enterprise-level store processing tens of thousands of orders per month, Littledata offers an Enterprise Plan with unlimited connections and country stores, 72-hour priority expert support, and guaranteed greater than 98% uptime for tracking. Implementation Another significant area of difference between Littledata and Elevar is how each tool is implemented on your store. On Elevar’s side, as previously mentioned, you as a user will set up their GTM solution and add the tags you want to track. If you want expert help from their team to set up tags for you, you’ll need to upgrade to the most expensive plan. Littledata, on the other hand, is a plug-and-play integration. On any plan, Littledata’s data layer automatically adds to your store and begins fixing your tracking to give you accurate analytics. This saves both time and money, as you and your team could be losing hours of work time setting up Elevar’s solution on your own or be required to pay for the setup service. Server-side tracking Both Elevar and Littledata provide server-side tracking. The main difference is how they’re actually implemented. As mentioned above, Littledata is a plug-and-play app that adds the server-side tracking events automatically, while Elevar requires extra time to set up server-side GTM or a higher fee for a managed setup service. Subscription analytics Both Elevar and Littledata’s plans include subscription analytics tracking and enable sending data through services like Recharge to Google Analytics. However, only Littledata’s subscription tracking offers robust, real-time attribution of recurring orders to marketing campaigns. Littledata works automatically with any recurring order app on Shopify, including Recharge, Smartrr, Ordergroove, Skio, and Bold Subscriptions, plus Recharge on BigCommerce. That's why brands like GRIND Coffee go with Littledata for complete Recharge tracking. Littledata is the top-rated Shopify app for subscription analytics and has become the go-to solution for merchants who want advanced Google Analytics tracking. [tip]Learn the ins and outs of subscription analytics in our complete guide.[/tip] With Littledata, everything is captured automatically: One-off orders, first-time orders and recurring transactionsSubscription products and product mixesMulti-currency sales and subscription orders on different country storesSubscription lifecycle events such as Subscription Updated (Recharge only)Marketing attribution for subscription paymentsLTV data for cohort-building and lookalike audiences In addition, Littledata allows users to add custom dimensions that help calculate LTV by product, channel, or source. You can also track one-time orders, first-time payments, and recurring transactions while getting accurate attribution for each. If you use the Recharge connection, you can follow our guide to identifying which marketing channels bring your most profitable customers. What’s more, Littledata’s solution works with headless setups and allows users to send subscription data to other sources besides Google Analytics, like Segment, Glew, Google Data Studio, and Tableau. “Once [we] decided to rebuild [our] website, we were on a timeline. We were looking for services that could cover some of our gaps and maybe put some critical funnel events into place for us without having to spend a lot of internal time and resources doing it. That's really where Littledata’s Segment connection came in to help.” - Matt McLean, analytics engineer at Rothy’s Use cases for Littledata Littledata is ideal for stores that need a low-maintenance way to track one-time and recurring orders automatically. It was built specifically to help businesses automate the complex or frustrating parts of ecommerce tracking and reporting. Depending on the connections and setup you choose, Littledata has many different beneficial use cases. Typically, though, we see stores turn to Littledata for one of three main reasons: 1. Making better business decisions with a single source of truth In a sample set of larger direct-to-consumer (DTC) Shopify stores not yet using Littledata— together processing over 50,000 orders a month—we found that on average only 88% of their orders were tracked in Google Analytics. Stores with non-standard checkouts (using apps like ReCharge and CartHook) fared even worse, with as few as 9% and only a maximum of 70% of orders being tracked by Shopify. Missing that amount of orders in your tracking is going to have a serious effect on your decision making, not to mention skews your true revenue. Littledata was built to help stores get their data right, especially for key metrics like marketing attribution and LTV. Tip: Learn more about why Google Analytics often doesn’t match Shopify’s data, and how to fix it. Our app fixes attribution for both Shopify and BigCommerce stores automatically with a combination of server-side and client-side tracking that stitches sessions together to make sure nothing's lost. The result—you can rely on Google Analytics or Segment (or your preferred data destination) as the single source of truth for both pre-click and post-click data, segmented remarketing, and comparative attribution models. Our script uses a gtag and GTM data layer, and can easily (and automatically) supplement and improve your GTM setup. In fact, many clients find that they no longer need GTM. 2. Accelerating growth using first-party data New privacy regulations, cookie blockers, and major tracking changes through iOS 14 (and beyond) are removing traditional data collection methods as options for marketers. The solution to maintaining accurate metrics that drive growth is first-party data. Littledata uses server-side tracking to ensure you get accurate data sent to your chosen destinations without worrying about interruption from these roadblocks. Plus, Facebook Ads can still be a source of valuable metrics when you use Littledata’s Facebook Conversions API (CAPI), which clears up revenue discrepancies and shows who your most valuable customers are so you can retarget them. 3. Sending unified customer data to hundreds of destinations As brands scale, they often reach a tipping point where they need to set up a data warehouse like Snowflake or Redshift to manage their data, or add more sophisticated tags and triggers in marketing destinations like Klaviyo, Iterable, and Facebook Ads. [note]Ready to learn more? Book a demo with an analytics expert[/note] Common uses cases with Littledata include: Sending complete Shopify data to Facebook Conversions API for better targeting and audience buildingUsing Littledata's Shopify app for Segment to send data to a data warehouse like Snowflake and trigger campaigns in email/engagement tools like Klaviyo, Iterable and BrazeBuilding high-value lookalike audiences using that data with Segment PersonasSending data to GA4 (the newest version of Google Analytics), and then going from GA4 to BigQuery The Segment CDP unifies funnel events and customer profiles, making it a powerful solution for these growing stores. Littledata’s Shopify source for Segment works out of the box, cutting down development and implementation time to days instead of months, ensuring consistent data on an ongoing basis. Segment also allows you to create personas of your most valuable shoppers, so you can hyper-target your best buyers and drive revenue and conversions. It all starts with a tracking plan consultation with our analytics experts. Tip: Learn the secrets to data-driven decision-making through a well-built tech stack. Use cases for Elevar The most common use cases for Elevar are clients who want a lot of customisation, or the ability to send data to unusual destinations. If you’re looking for a completely custom data collection setup that you control and set up yourself powered through GTM, then you may choose Elevar to build it. So — Elevar or Littledata? Littledata provides a more complete view of the customer journey, better subscription analytics tracking, all the data destinations you need to manage social campaigns, ads, data warehouses, and more. While Elevar and Littledata are very similar when it comes to server-side tracking and overall marketing attribution calculations, the Littledata ecommerce data platform comes as a plug-and-play solution that can be set up in minutes and starts working automatically as soon as you install. This isn't just at the outset or during your free 30-day trial, but ongoing: Littledata handles everything behind the scenes to keep your tracking working, even for headless setups. [note]Littledata is happy to be a part of the modern data stack for ecommerce, as mentioned often in reviews on G2.[/note] Littledata eliminates the need for spending hours on regular maintenance of marketing tags or paying for an expert to handle this. If you want to customize your tracking, spend your time actually customizing, not trying to recreate a granular ecommerce tracking schema from scratch. That's why Littledata has options for both low-code and no-code solutions, at highly competitive pricing that is 1/10 the cost of service-based solutions. If you’re looking to get truly accurate data across each customer touchpoint that will help you determine your most profitable marketing channels, audiences, and growth strategies, Littledata is the choice to help you reach your goals. See what top DTC brands are saying about Littledata. Tip: Get a free store audit from Littledata and experience the difference for yourself.

by Greg
2022-02-21

Here's why Littledata is the right next step for your career

Where we work — and the work we do — can have a huge impact on our overall wellness. Since the majority of us will spend 1/3 of our lives (roughly 90,000 hours) at work, it's only logical that it should be somewhere we can thrive and grow our skills alongside kind and helpful teammates. Littledata is hiring right now for positions in the Engineering, HR, Sales, and Product departments. Each role comes with the chance to join a global team that feels like a family while helping to shape the future of ecommerce data by building a platform that powers thousands of small businesses around the world. To prove why Littledata is the right next step for you, we've got three blog posts that go in-depth on how we get things done, why we do them the way we do, and what sets us apart from your average tech company. Why work at Littledata? What are you looking for in your next professional adventure? If it involves the freedom to try new and creative projects, a team of passionate and supportive co-workers, or the chance to join a company poised for growth in a flourishing industry, then Littledata is the perfect fit. Of course, knowing if a place is your ideal landing spot requires more than company highlights. So we shared the things we love most about our work at Littledata, and what makes it such a special place to work. From the flexibility afforded by remote work to the core values that keep us honest and hardworking. https://blog.littledata.io/2021/06/04/why-work-at-littledata/embed/#?secret=qo3PCvCdKo How Littledata’s product sprints fuel innovation Product sprints have become a staple in the startup world, and for good reason. They help organize work into weekly (or bi-weekly) chunks, set clear objectives for teams, and have proven to be great tools to drive ideation and problem-solving. At Littledata, we put our own unique spin on product sprints. The formula we've cooked up goes beyond simply keeping things organized — it pushes innovation among our teams. Our Head of Product broke down exactly why we've succeeded with this sprint formula, and gave an excellent look into our thought process as a company. If you're the kind of person who wants to know what the day-to-day is like before you join a new team, this post has everything you need to understand what makes daily work at Littledata so innovative. https://blog.littledata.io/2021/08/12/development-sprints-product-innovation/embed/#?secret=wWgpPD7Ohz Why we migrated to microservices from Meteor There are many different ways to build an app. From the design process itself to the tools and strategies used to build it, each component in the process affects the quality of the app and the team that's building it. Because we're always making improvements on our process at Littledata, we migrated to building our app with microservices instead of a Meteor monolith. We did this for several reasons, and our Head of Engineering wrote a post explaining why we made the switch and how we did it. If you're curious to see how the Littledata team continues to build the best data platform on the market, this post is for you. https://blog.littledata.io/2021/10/20/why-we-migrated-to-microservices-from-meteor/embed/#?secret=2Yhqc2f6av Ready to join the team? Our careers page has everything you need to learn how you can become a part of the Littledata family. You can also stay in touch with us on LinkedIn, Twitter, Facebook, and Instagram as well to get company updates and hear when new positions are posted.

by Greg
2022-01-28

5 things that change in Google Analytics when you install Littledata

In the modern ecommerce landscape, data is power. Making sure that your data is as accurate as possible, though, can give you the ultimate leg up on your competitors. As a Shopify store owner, ecommerce, or marketing manager using both Shopify analytics and Google Analytics, you're surely aware of the numerous benefits of using Shopify as your ecommerce platform and GA as your analytics platform. However, you’re also probably aware of the fact that these two platforms don’t really play well together, and that Shopify’s native connection with GA has quite a few shortcomings. This disconnect is what inspired us to create Littledata. We built a tool that resolves data dilemmas, restores your trust in the data from GA, and offers accurate ecommerce and marketing insights — no questions asked. Even better, many of the most critical fixes and enhancements that come with Littledata’s tracking are available right out of the box. In this post, we’ll show you five such fixes and detail how they will improve in your Shopify store’s analytics. 5 benefits you’ll get from Littledata right after install 1. Accurate attribution metrics When checking referrals to your store, you might have noticed a lot of your traffic coming with “direct/(none)” listed as the source/medium. Oftentimes, this number is a lot higher than expected (over 30%), and paid traffic channels are underrepresented. That means you have a marketing attribution problem. As soon as Littledata starts tracking sessions and events on your Shopify store, accuracy for these metrics instantly improves. That’s because the app uses a combination of two different kinds of tracking to capture full customer behaviour data: Client-side tracking, or customer data gathered from web browsers and mobile devicesServer-side tracking, or customer data gathered from web pages that fulfil clients’ requests on browsers/mobile devices Tracking both together ensures data coverage across clients’ sessions without interruption. Plus, UTM parameters alongside the GA ClientID are always passed into Google Analytics, giving you an accurate source for each visit along with previous interactions visitors may have had with your store. If you’re spending significantly on social ads and marketing campaigns, this data fix will have an immediate positive effect for calculating your return on ad spend (ROAS) and overall return on investment (ROI). Even if you’re just starting out and need to learn more about attribution to find your most valuable leads, accurate attribution stats will pay dividends for your store. 2. Revenue, transactions, and refunds One of the more well-known shortcomings of GA for Shopify stores is that it does not capture all transactions happening in Shopify, and Shopify doesn’t send refund data to GA. This creates a big revenue discrepancy between platforms and leaves you unable to trust GA’s accuracy for data about your store. To bridge this gap, Littledata relies on Shopify’s webhooks to create all transactional events server-side, making this particular problem a thing of the past. What will change in GA specifically, you ask? All purchases will show up in your GA reports with the correct order and revenue details, refunds will be tracked, and most importantly revenue in GA will match with Shopify. 3. Checkout funnel One of the biggest features of GA’s Enhanced Ecommerce is support for checkout steps. GA uses a funnel navigation path to follow your website users from the time they initiate the checkout up to the final purchase. Shopify does not track these interactions natively in GA, so it’s hard to tell where customers drop-off before buying — or even include them in a retargeting campaign. Thanks to Littledata’s server-side tracking using Shopify’s checkout webhooks, you can see those interactions and understand your customers’ behaviour in the checkout. After you install Littledata on your Shopify store, you’ll see GA’s Checkout Behaviour report now displays the correct number of users who navigated through the funnel, at each step, with the corresponding drop-offs. 4. Order affiliation There are times when seeing an ecommerce transaction event alone in Google Analytics isn’t enough. That’s especially true when you’re trying to measure the performance of third-party apps you use to manage subscriptions, upsells, product exchanges, and affiliate marketing. In these cases, you need to get more granular when analyzing a transaction using a metric like order type. Littledata shows this additional transaction data by collecting Shopify’s order tags, then making use of GA’s Affiliate Code report and Ecommerce Affiliation dimension. This is especially useful when you’re trying to count new subscribers and manage subscription analytics, measure LTV, identify product upsells, and track affiliate referrals. 5. Product List performance Many stores typically use GA’s ecommerce reporting to measure checkout performance or product revenue. However, with Littledata installed on your Shopify store, there are many more insights to be unlocked around product list performance than those basic metrics. By analyzing events at the top of the funnel, Littledata lets you identify which products need better images, descriptions, or pricing to improve conversions. Space on product listing pages is a valuable commodity, and products that get users to click on them – but don’t then result in conversion – need to be removed or amended. Equally, products that never get clicked within the list may need tweaking. Littledata tracks product list impressions on any Shopify storefront, using Google’s standard product list event properties. How to get Littledata set up for your Shopify store Littledata’s platform makes a significant positive impact on your metrics reporting right from the first time you use it. Having correct attribution, a clear picture of revenue sources from different order types, and full view of checkout funnels and product performance can make a major difference in your ROI right away. Perhaps best of all, you can see the benefits Littledata can bring to your store for 30 days without paying a cent. Plus, when you sign up for the Littledata 30 day free trial, you’ll also get custom benchmarks to target based on leaders in your industry. Sign up for Littledata to fix your analytics reporting in a snap and set your store up for the most successful year yet.

2021-12-14

How to scale your business faster using first-party data [Podcast]

Data matters now more than ever for ecommerce store owners. It forms the backbone of any strong decision-making process and gives an invaluable look at customers you can't find anywhere else. But data collection is changing, with new privacy regulations and major tracking changes through iOS 14 (and beyond) adding hurdles to gathering truly accurate data. The solution to maintaining good data? Server-side tracking. To shed more light on the topic, Littledata CEO Edward Upton appeared on two podcasts to show listeners the power that data has on stores' future prospects, why it's so critical to focus on, and how to make sure you're using good data to guide your store. Keeping your ecommerce data accurate in a first-party data world Ed appeared on the 2X eCommerce podcast to chat with host Kunle Campbell about the big changes facing ecommerce data managers today. They dive into new restrictions on third-party data and how data managers can use tools like the new Facebook Conversions API (FB CAPI) and server-side tracking apps like Littledata to maximize ROI through data-backed decision-making. The conversation is a must-listen for any ecommerce store owner or data manager, particularly those spending significantly on acquiring customers through ads. They dive into: What events you should be tracking to get to know your customers betterHow you can still get the data you need without violating privacy lawsWhat the future of ecommerce tracking will look like, and how to prepare for it Hear the entire episode to get the guidance you need to make the right calls for your store. Listen on SpotifyListen on Apple PodcastsListen on Soundcloud How to use first-party data to improve loyalty and lifetime value Speaking with Flavilla Fongang from Tech Brains Talk, Ed shared how being able to analyze customer data correctly — using accurate metrics, of course — shows you the best paths to take for building both customer loyalty and lifetime value. Listen to the full conversation to hear how you can learn from your customers' behavior and make adjustments to your store design and promotion methods to drive more revenue and win more business. Listen on SpotifyListen on Apple Podcasts

by Greg
2021-12-08

How to make data-driven decisions for Shopify plus stores [ebook]

As your ecommerce store grows and your revenues increase, knowing where to spend and how to scale your customer base becomes crucial. Getting the biggest decisions right — from choosing marketing channels to determining your most valuable customers — comes down to how accurate and reliable your data is. Of course, you're more than likely already using some kind of reporting tool to analyze your buyers' behavior and make improvements to your store. But Shopify's own reporting tools can be inaccurate, with orders going missing and attribution data lacking the clarity you need to plot a profitable path forward for your store. More importantly, if you're not tapping into the power of the wide array of data tools available to you as a Shopify store, you're leaving money on the table. To get a complete picture of your sales and marketing data and capture actionable metrics from each customer touch point, your store can rely on adding smart connections with the help of Littledata. Through a combination of server-side tracking and tools that analyze shopping behavior and offer multi-channel marketing attribution, Littledata's smart connections show you the full picture of your shoppers' behavior. No matter if you're using a headless setup, offer subscriptions, or focus entirely on Facebook and Google ads, the connections shared in this guide will give you truly accurate data to inform the most important decisions you make for your store. Free ebook on accelerating Shopify store growth by leveraging 100% accurate data Adding proven integrations to your data stack, channeled through the 100% accurate tracking Littledata provides, can be the key to unlocking sales and exponential growth for your store. In the free Shopify smart connection guide, we'll show you how to: Optimize your Shopify product pagesTrack major ecommerce events on your store (adds to cart, checkouts, etc.)Calculate accurate marketing attributionSegment your orders by marketing channel You'll also learn how to compare your store against industry benchmarks that will help you set realistic targets for growth. The tools in this ebook are used by successful DTC Shopify businesses worldwide, and can help you accelerate your store's growth just as they have. Download the free ebook>>>

by Greg
2021-12-03

An open letter to Mark Zuckerberg from Littledata Founder, Edward Upton

Dear Zuck, You’re a developer. I’m a developer. And I thought Facebook was a developer-friendly company to work with — after all, you’re trying to recruit tens of thousands of engineers to work at Meta. But our experience trying to integrate with Facebook Ads makes me really doubt that. It’s been frustrating. At times, eyeball-gougingly frustrating. Littledata runs a popular data integration, allowing hundreds of ecommerce brands spending a LOT of money on Facebook Ads to export their cost and click data to better calculate return on advertising spend. Until October this Facebook app was running just fine, and our mutual customers were happy social marketers. The trouble started when Facebook needed to verify our business manager account earlier this year. We’ve heard that Facebook needs to know their business customers better — some of those Russians spending big on election Ads were not quite who they said they were. We understand. Littledata is trusted by thousands of Shopify stores around the world, so we’d be happy to show Facebook our company paperwork. The problem is the app in question is linked to a legacy business manager account with no admin user. Hands up, that was my fault — as someone who’s led a hyper-growth startup I hope you’ll see why sorting out a duplicate Facebook account never got prioritised. So, we never got the memo back in February 2021 that the business manager account was unverified and suspended. No Facebook message, email, push notification or carrier pigeon. Nada. This time bomb carried on ticking until 5th October when we needed to add back app permissions after an update to Facebook’s marketing API. But we were not able to do so without — you guessed it — a verified business manager account. On 5th October you probably had bigger fish to fry with Facebook’s network meltdown, but I hope a coder like you couldn’t fail to spot the classic infinite loop: Littledata can’t verify the Facebook business manager account, because there is no admin user with access to that businessFacebook can’t add an admin to an unverified business when it's been inactive for more than 60 daysWe can’t move the app to another Facebook business, as there is no admin user with accesss Since October, I’ve been in contact with Facebook business support nearly every day because our Facebook advertiser customers are complaining every day. And over 8 weeks — EIGHT WEEKS — I have felt like I’m head-butting a concrete wall. Since this scenario isn’t one that was imagined by the business verifications team, it apparently just can’t be fixed. Maybe this is how those data centre managers felt on 5th October, locked out of their own building because Facebook’s authentication systems were offline? So now our app can’t be used. So advertisers spending tens of millions with Facebook Ads are upset too. I’m just a developer wanting to work with Facebook. Can you or anyone else get us out of this verification Meta-hole? Best regards, Edward Founder, Littledata P.S. If you can take a short break from the metaverse, it's support ticket 622162645450139

2021-11-30

Track Ordergroove subscriptions in Google Analytics [ebook]

Ordergroove is a popular tool for ecommerce stores, especially those interested in scaling their subscription services faster and smarter. But fast-paced growth is nearly impossible when you're making strategic decisions based on bad data.  Ordergroove sets itself apart from other subscription solutions by focusing on growing your subscription service, which has made them a favorite among larger direct-to-consumer (DTC) brands, like Yankee Candle and Love Wellness.  Despite Ordergroove’s tools designed to boost your store’s average order value (AOV) and customer retention, Shopify’s native Google Analytics (GA) integration stands in the way of many merchants' goals to achieve data-driven growth. While Shopify Analytics satisfies the need for basic analytics metrics, Shopify’s faulty integration with GA prevents merchants from diving into a deeper analysis of their data.  On top of that, for every 100 orders in Shopify, 12 go missing in GA. This has major implications for DTC brands, who find themselves making decisions based on incomplete and incorrect data. Unfortunately, the results are even worse for stores selling by subscription, who face aggregated orders in addition to even larger data discrepancies.  Subscription analytics can be intimidating, which is why we wrote the complete guide to tracking Ordergroove subscriptions in Google Analytics.  Free ebook on tracking Ordergroove subscriptions in Google Analytics Fine-tune your tracking setup so subscription analytics pose no threat. In this ebook, we dive into our Ordergroove + Google Analytics connection and how it can help your store achieve data-driven growth in no time.  The Ordergroove Smart Connection Guide covers how to:  Track one-off, first-time and recurring ordersCalculate customer lifetime value (LTV) with our custom dimensionsTie subscription orders back to the original sourceGet complete marketing attribution insightsMake data-driven decisions for your store Download the free ebook>>>

2021-11-11

Is your data haunted? [Guide]

For ecommerce stores, nothing is scarier than wasting money and effort following decisions made using bad data. But, integrating Google Analytics with Shopify or BigCommerce doesn't have to be a horror story. Our Halloween-themed Google Analytics guide will help you banish the phantoms in your data and get 100% accurate analytics for your store. Don't let your data keep you up at night The best way to combat inaccurate and rotten data is to arm yourself with the right knowledge and tools.  In this Google Analytics guide, we share: How to fix your ecommerce trackingThe top tools to help you do itThe most common issues we see in analytics setupsHow to start making data-driven decisions for your store That includes our Google Analytics 101 guide which covers everything from why Shopify Analytics doesn't match Google Analytics to how to calculate customer LTV and track subscriptions in the Shopify checkout. See the full guide>>> Get the checklist to banish demons from your data While ecommerce analytics can seem a scary challenge at first, remember that many Shopify stores have been in your shoes before. The checklist in our guide will show you what ghouls stores most often find lurking in their data so you can rid them from your tracking and trust that you're using truly accurate analytics. Ready to claw the inaccuracies from your data? Get the full guide.

by Greg
2021-10-29

Try the top-rated Google Analytics app for Shopify stores

Get a 30-day free trial of Littledata for Google Analytics or Segment