Category : Littledata
Introducing Team Invites
Team invites are here! It's now easier than ever to collaborate with team members in your Littledata account. In the new digital landscape, collaboration is the mother of invention. Our new Team feature lets you easily manage additional users for your Littledata account, so that everybody on your home team - or on a particular marketing or ecommerce project - can view smart metrics and reports for your site. What's new All Littledata accounts now include team functionality. You can invite and manage team members from your Littledata admin. Here's what you can do with Team members in Littledata: Invite new team members Manage current members Respond to requests to join your team From simply sharing reports to collaborating on complex analytics projects, team invites are a straightforward way to share information and hone down on accurate data, whether you're currently in the data setup phase or focusing on making and understanding business decisions based on that data stream. Adding team members to your account helps to ensure that your colleagues can take advantage of the automated reporting you set up in Littledata to get a clear view of your online business performance. And it doesn't stop there. Team members have access to all of the features in your Littledata plan, so you can collaborate on projects such as setting up accurate tracking, benchmarking your site, and running data-driven campaigns based on buyer personas. Note that while you can have multiple team members, there can only be one account owner for each Littledata subscription -- and only the owner can use the app to make changes in GA. Team members can view audits and reports but cannot make changes to the connected Google Analytics property using the Littledata app. We automatically limit permissions in this way to ensure that the account owner has oversight on any changes to tracking and reporting. [subscribe] Benefits for users, partners and agencies Team invites aren't just for your core ecommerce team. They can be used to enhance collaboration and ensure accurate reporting on any number of projects. The benefits extend to every type of Littledata user: General users can collaborate with both internal teams and external consultants such as PPC agencies Agencies can manage customer accounts internally (as an owner) or externally (as a team member) Partners can access client website data in one streamlined tool, including benchmarks, and find ways to optimise custom report packs based on client needs Team owners can always remove member permissions at a later date, so the Team feature is ideal for growing ecommerce sites that want to control who has access to their Google Analytics data when they change agencies or move on to a different project. Your Littledata team might be composed of members from a variety of teams in your office, and that's okay. In fact, it's encouraged. Sometimes your marketing department needs a good way to collaborate with your data team, your online merchandising department or your ecommerce site developers. As Littledata offers ways to both fix your tracking and get more relevant reporting, our app often brings new teams together to make smarter decisions. Early adopters of our Team functionality have found it particularly useful for expanding the range of reports they use in Littledata. In addition to finding ways to further enhance custom dashboards and reports, sometimes a team member will notice a particularly relevant report pack that had previously been overlooked, and the metrics in that pack will end up making the biggest difference to your online revenue. How to invite new team members and manage invitations To manage team members, login to your Littledata account and go to Settings > Members. You can access the Settings menu by clicking on the gear icon on the upper right, and you'll find Members in menu bar on the left. From the Members page, you can send new invitations, manage sent invitations, and respond to requests to join your team. In addition to invites, users can request to join an existing team. When new users sign up for Littledata or current users add a new site/view to their account, they can search for your site and request to join your team. When someone requests to join your team, you'll receive a notification at your registered email. You can either accept or remove their request. Wondering how to join a current Littledata team? You can request to join an existing team when you sign up using your Google account or a supported social login (currently Facebook and Twitter). Scalability Team member functionality is the logical next step in helping to support sustainable business growth for our customers. Last year we switched to transaction-based pricing because we are dedicated to providing apps and managed services that easily scale with any online business, whether you're doing $5,000 or $250,000 per month in sales when you first get going with Littledata. Our pricing is per web property (you need a separate account for each particular Google Analytics view or data source), not per user. Standard and higher plans include unlimited team members, but if you need a unique team setup or multi-site dashboard, let us know. We hope you love the new Team feature as much as our team does here at Littledata!
Our top 5 posts from 2017
We're an ecommerce analytics company, so it's no surprise that Shopify and Google Analytics top the list of topics in our most-read and most-shared posts of 2017. But what continues to surprise us is how many online businesses know that their analytics setup needs to be fixed, but put off the decision to take action. Luckily tools like our Shopify reporting app are making it easier than ever to get accurate data and automated reporting that really drives revenue. If fixing your tracking and making decisions based on trustworthy data wasn't your main new year's resolution for 2018, it should be! Here are the top 5 posts from our analytics blog in 2017. They should provide some inspiration. [subscribe] 1. Is Google Analytics compliant with GDPR? From May 2018 the new General Data Protection Regulations (GDPR) will come into force in the European Union, causing all marketers and data engineers to re-consider how they store, transmit and manage data – including Google Analytics. This popular post looks at basic and full compliance. The rights enshrined by GDPR relate to any data your company holds which is personally identifiable: that is, can be tied back to a customer who contacts you. 2. Shopify Marketing Events vs Google Analytics The ability for other Shopify apps to plug their campaign cost and attribution data into Shopify (via the new marketing events API) is a logical step to building Shopify’s own analytics capability, but is it really a viable substitute for Google Analytics? Google already has a team of hundreds working on Google Analytics, and it seems unlikely that Shopify will be able to dedicate resources to keep up with the functionality that power users need. 3.Is Google Analytics accurate? 6 common issues and how to resolve them How do you know if your Google Analytics setup is giving you reliable data? In this much-linked blog post we look at common problems and explain what can be done to make your tracking more accurate. If the journey of visitors on your site proceeds via another payment processor or gateway, you could be losing the link between the sale (or goal conversion) and the original marketing campaigns. 4. How to increase revenue with Refersion and affiliate marketing Affiliate marketing consistently outperforms other channels for ecommerce businesses. In this special guest post, our integration partner Refersion shares essential tips about how Littledata customers can get a piece of the action. When customers come through affiliate channels, their average customer revenue is 58% higher than other channels. 5. What you can track with our Shopify app Here at Littledata we believe that everyone should have access to professional-level analytics tools for tracking, reporting, and improving sales and engagement. That’s why we built the ultimate Shopify reporting app. This much-shared post outlines 'Shopify’s Standard Tracking vs Littledata for Shopify'. It's a match we're betting on! Shopify is one of the best ecommerce platforms on the planet, but their standard analytics are extremely limited.
It's been a busy and exciting 2017 here at Littledata. Our Shopify reporting app really took off this year, and with a bunch of new features and report packs in the works for 2018 we don't plan on slowing down any time soon. Data never sleeps. If you work in ecommerce, analytics or -- as we happen to do here at Littledata -- ecommerce analytics, the holiday shopping period can be sleepless for the humans in charge of that data, too. So we wanted to take a moment to pause and give thanks. We couldn't have made it this far without you. From our team to yours, happy holidays! May the coming year bring you peace and success. [subscribe]
Littledata at Codess
I was proud to be invited by Microsoft to speak at their Codess event in Bucharest last week to encourage women in software. We talked about how Littledata uses Meteor, Node and MongoDB to run scalable web applications; slightly controversial because none of these are Microsoft technologies! The event was well run and well attended, so I hope it inspires some of the attendees to start their own projects...or to join Littledata (we're hiring).
Custom reporting for marketing agencies
Are you a digital marketing agency looking for new reporting solutions? As our agency partnerships continue to grow, we thought it would be useful to outline how Littledata's custom reporting helps forward-thinking agencies cut down on reporting time, visualise data and improve performance for their clients. The marketing landscape is complex, but your reporting doesn't have to be overly complicated. With such a wide range of channels and sites to track, many agencies struggle to find the best analytics tools. To you we say: Welcome, you've finally found a solution that both simplifies and enhances the reporting process. Smarter reporting and accurate analytics Do you produce regular campaign performance reports in Excel or Google Sheets for your clients? Have you rejected other reporting solutions as being too rigid or complex for your needs? Then Littledata’s custom reports could work well for you and your clients. We automate the data fetching and calculations you currently run manually, and display the results to clients in a streamlined web app. We'll even show you the most important metrics, and report on key changes - automatically. One key advantage over tools such as Tableau, Data Studio or Chartio is that you can define a template report and then roll it out for many different web properties (or segments of websites) with the click of a button. Compared with other solutions you may have considered we also offer: Full support in data setup, report design and client onboarding Branded report packs for your clients and customers Complete life cycle data on your clients' customers, from marketing attribution to repeat purchases (including for subscription-based businesses) 1st line support to end users Flexibility to calculate any metrics (using Google Sheets in our processing pipeline) Comparison to industry benchmarks for sales, marketing and web performance - or create private benchmarks amongst your own client base Actionable insights for any online business to improve marketing ROI and increase conversions, whether one large ecommerce site or a series of micro-sites Integration of Google Analytics with Google Search Console data for powerful SEO reports [subscribe] We’re also open to discussions about white-labelling the Littledata app. This type of partnership works best for agencies with at least 20 clients ready to take advantage of our intelligent analytics tools. Please contact us if you’d like a demo, to see how this has worked for existing customers, or to discuss a particular client’s needs. Get ready to love your analytics :)
How to add tracking for multiple websites or apps (VIDEO)
If you're tracking multiple sites or apps in Google Analytics, you can connect all of these views to your Littledata account and easily switch between them. Watch this quick video to learn how to add or remove a Google Analytics data source in the Littledata app. [embed]https://www.youtube.com/watch?v=xoISTTx1zlw[/embed] FAQs - Working with multiple Google Analytics views How do Littledata reports link to Google Analytics views? When you click to set up another site you will see a list of all the Google Analytics properties and views linked to your Google account. Typically you will only be interested in one of the views, which contains data for the site or app you are working on. When you select a view, Littledata fetches the data it needs to enable core features such as our intelligent Google Analytics audit and industry benchmarking. Note that this doesn't commit you to purchase anything. The underlying data in your Google Analytics account is not affected unless you opt-in to our automated fixes, which let you automatically fix particular aspects of your Google Analytics setup. [subscribe] How many websites or apps can I track? You can set up standard reporting for as many websites as you like. However, if you're using Littledata's Pro services for advanced custom reporting, this is priced per view or data source. You can switch between these sites using the drop-down menu in the top bar. Does your reporting work with mobile app properties? Right now, some of the features will work - such as dashboards, alerts and buyer personas - but audit and benchmarking are specifically for websites. How do I add or remove a site? Once you've connected multiple web properties to your Littledata account, you can manage them using the My Sites page under the profile photo drop-down menu in the upper right. Can Littledata handle micro-sites? Yes. If each micro-site have it's own Google Analytics view, then go ahead and connect them all to your Littledata account. If the micro-sites are all under one web view, then ask the Littledata team about custom solutions to create a multi-site dashboard that lets you visualise Google Analytics data from many micro-sites and benchmark against each other. We have done this for a range of customers and are happy to discuss the details of what is involved in reporting on multiple micro-sites, whether just a few or several hundred!
TechHub London demo roundup
Last night we gave a live demo of the Littledata app at TechHub London's Tuesday demo night. It's always exciting to share Littledata with other entrepreneurs and business owners, and to get their feedback about Google Analytics issues (everybody has some!). But in this post I'm putting our app aside for a moment in order to share some thoughts on the other company demos from the event. After all, isn't sharing feedback and ideas what the TechHub community is all about? My Film Buzz MyFilmBuzz is an early stage mobile app – launched eight weeks ago with 150 users. The user interface is really intuitive; making use of great visuals from movies and Tinder-style swiping to rate movies. The commercial problem is competing with established players like Rotten Tomatoes with big established audiences. Can a better interface tempt film viewers away? HeathClub TV HeathClub TV offers personalised training videos and exercises, selling via personal trainers who create their own profile and packages. A bit like Udemy for personal training courses, the trainers take a cut of the course fees. Again personal fitness is a very competitive market – the founder said one competitor spent £1.5m on their first version mobile app. I’ve personally enjoyed the 8-fit mobile app, with a similar mix of video exercises but without the marketplace for trainers to produce content. It will be interesting to see if the user generated content model wins out in this market. Trevor.io Trevor helps companies visualise data sources from their own business, such as SQL databases. The user interface makes a good job of simplifying a complex task, switching between table and graph views. As a data geek, I love it! We thought about a similar product in the early stages of Littledata, so my big question is: how many users have the analytical knowledge to create the data integrations, but aren’t comfortable using SQL or similar. At Littledata, most of our analysts progress to coding, because it makes them quicker to do the analysis – but then we are an unusually techy company. Grocemania Grocemania allows customers to place orders from local retailers, charging a small delivery fee (£2.50) and small minimum order (£10) subsidised by 15% commission from the retailers. They have launched a pilot in Surrey with nine retailers. The strategy seems to be to undercut other delivery companies, with lower delivery costs from freelancers and passing stock control onto the retailers. The presenters got a groan for highlighting how they reduce employment costs, but my real concern is how they can profitably undercut companies like Amazon who are ruthless pros at retail and delivery. [subscribe] Worksheet Systems Similar to Trevor, Worksheet Systems aims to solve the problem of storing lots of data in interconnected spreadsheets. Their idea is to split the user interface and database inherent in a complex spreadsheet, and present as a kind of Google Sheet – rather than the customer building an actual database. It looks really powerful, but I wasn't clear what it can do that Google Sheets doesn’t; we use Sheets for lots of smaller ‘databases’ in Littledata, and it’s both simple and powerful. Crowd.Science Crowdfunding for scientific projects, helping scientists raise money from individual donations, business sponsorship and charitable trusts. They take 5 – 10% commission of the money raised. It seems like a great model: crowdfunding is well proven in other areas, and some scientific projects have real public benefit. As the trustee of a grant-giving trust, I know the way we find projects is fairly inefficient, so this platform would be a great benefit as it takes off. Realisable Realisable is an Extract, Transform and Load (ETL) tool, with a visual business rules editor to transform a data source. Their live demo uses a job to transform unshipped orders from Shopify into a format that can be exporting to an accounting package, adding a customer ID to the transactions. I investigated this market in 2016, and there are some very big companies in the ETL market. Many of their products suck - a great opportunity - but there are ones with better user interfaces like Stitch Data. Talking to the founders afterwards, their strategy is to dominate a channel (in their case, Sage consultants); I know this has really worked for another ETL tool, Matillion for Amazon RedShift. Conclusion What’s my favourite idea (outside of Littledata)? Crowd.Science has the biggest potential commercially I think, but I do love Trevor’s product.
Introducing Buyer Personas
This week we're excited to introduce Buyer Personas, a game-changing new feature for marketers and ecommerce teams that are serious about hacking growth at a major scale. Do you know which types of customers are most likely to convert? Gathering customer data is one thing, but turning it into actionable insights is another. We've found that Littledata users are often struggling to find the exact differences between web visitors that buy and those that don't buy, especially when it comes to particular marketing channels. Littledata's new Buyer Personas feature automatically generates user personas based on your particular Google Analytics ecommerce setup or conversion goals, making it easier than ever to target your marketing and on-site content at those shoppers most likely to engage, convert, and grow with your online business in the long term. For example, if you know that users who arrive on your site on the weekend, in the afternoon are more likely to buy, then you should allocate more of your budget to those times. Or if users on tablets are most likely to convert, then target campaigns and ad formats most relevant for that screen size. [subscribe] Accurate Data If you have a decent Google Analytics setup it is possible to look at how different attributes of the user (age, browsing device, time of visit, etc.) affect their likelihood of converting. The better the data setup for your 'people analytics', the more detailed the report can be – when's the last time you audited your website's Google Analytics setup? Buyers or Users? We’re calling the new feature Buyer Personas since this is often requested by retail customers, but it is equally relevant if you have another conversion goal (eg. registrations, event bookings). In all of these cases, your customers are essentially 'buying in' to your product or service. You can switch the conversion metric at the bottom of the Buyer Personas page in the app. Marketing Channels Buyer personas give you actionable insights on particular channels, such as paid search, while also improving your overall understanding of your ideal customer base. The feedback is split out by channel so you can action it more easily: how you would re-organise your paid search marketing is very different to how you re-target your email marketing, but both are needed. The reality is that most smaller websites won’t have any of the ideal people of their site. We are not saying that only that exact profile will convert but that, by targeting the marketing on those who convert most easily, you can improve your return on investment. Pick the category with the biggest potential audience first. The first iteration of the new feature is live in the app this week. We look forward to hearing your feedback! Note that to generate Buyer Personas, you will need an active conversion goal or ecommerce tracking setup, and a minimum of 50 conversions in the previous month. Don't have a Littledata account yet? Sign up today to fix your Google Analytics setup for free and start generating buyer personas.
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