Category : Littledata
How to make data-driven decisions for Shopify plus stores [ebook]
As your ecommerce store grows and your revenues increase, knowing where to spend and how to scale your customer base becomes crucial. Getting the biggest decisions right — from choosing marketing channels to determining your most valuable customers — comes down to how accurate and reliable your data is. Of course, you're more than likely already using some kind of reporting tool to analyze your buyers' behavior and make improvements to your store. But Shopify's own reporting tools can be inaccurate, with orders going missing and attribution data lacking the clarity you need to plot a profitable path forward for your store. More importantly, if you're not tapping into the power of the wide array of data tools available to you as a Shopify store, you're leaving money on the table. To get a complete picture of your sales and marketing data and capture actionable metrics from each customer touch point, your store can rely on adding smart connections with the help of Littledata. Through a combination of server-side tracking and tools that analyze shopping behavior and offer multi-channel marketing attribution, Littledata's smart connections show you the full picture of your shoppers' behavior. No matter if you're using a headless setup, offer subscriptions, or focus entirely on Facebook and Google ads, the connections shared in this guide will give you truly accurate data to inform the most important decisions you make for your store. Free ebook on accelerating Shopify store growth by leveraging 100% accurate data Adding proven integrations to your data stack, channeled through the 100% accurate tracking Littledata provides, can be the key to unlocking sales and exponential growth for your store. In the free Shopify smart connection guide, we'll show you how to: Optimize your Shopify product pagesTrack major ecommerce events on your store (adds to cart, checkouts, etc.)Calculate accurate marketing attributionSegment your orders by marketing channel You'll also learn how to compare your store against industry benchmarks that will help you set realistic targets for growth. The tools in this ebook are used by successful DTC Shopify businesses worldwide, and can help you accelerate your store's growth just as they have. Download the free ebook>>>
An open letter to Mark Zuckerberg from Littledata Founder, Edward Upton
Dear Zuck, You’re a developer. I’m a developer. And I thought Facebook was a developer-friendly company to work with — after all, you’re trying to recruit tens of thousands of engineers to work at Meta. But our experience trying to integrate with Facebook Ads makes me really doubt that. It’s been frustrating. At times, eyeball-gougingly frustrating. Littledata runs a popular data integration, allowing hundreds of ecommerce brands spending a LOT of money on Facebook Ads to export their cost and click data to better calculate return on advertising spend. Until October this Facebook app was running just fine, and our mutual customers were happy social marketers. The trouble started when Facebook needed to verify our business manager account earlier this year. We’ve heard that Facebook needs to know their business customers better — some of those Russians spending big on election Ads were not quite who they said they were. We understand. Littledata is trusted by thousands of Shopify stores around the world, so we’d be happy to show Facebook our company paperwork. The problem is the app in question is linked to a legacy business manager account with no admin user. Hands up, that was my fault — as someone who’s led a hyper-growth startup I hope you’ll see why sorting out a duplicate Facebook account never got prioritised. So, we never got the memo back in February 2021 that the business manager account was unverified and suspended. No Facebook message, email, push notification or carrier pigeon. Nada. This time bomb carried on ticking until 5th October when we needed to add back app permissions after an update to Facebook’s marketing API. But we were not able to do so without — you guessed it — a verified business manager account. On 5th October you probably had bigger fish to fry with Facebook’s network meltdown, but I hope a coder like you couldn’t fail to spot the classic infinite loop: Littledata can’t verify the Facebook business manager account, because there is no admin user with access to that businessFacebook can’t add an admin to an unverified business when it's been inactive for more than 60 daysWe can’t move the app to another Facebook business, as there is no admin user with accesss Since October, I’ve been in contact with Facebook business support nearly every day because our Facebook advertiser customers are complaining every day. And over 8 weeks — EIGHT WEEKS — I have felt like I’m head-butting a concrete wall. Since this scenario isn’t one that was imagined by the business verifications team, it apparently just can’t be fixed. Maybe this is how those data centre managers felt on 5th October, locked out of their own building because Facebook’s authentication systems were offline? So now our app can’t be used. So advertisers spending tens of millions with Facebook Ads are upset too. I’m just a developer wanting to work with Facebook. Can you or anyone else get us out of this verification Meta-hole? Best regards, Edward Founder, Littledata P.S. If you can take a short break from the metaverse, it's support ticket 622162645450139
Track Ordergroove subscriptions in Google Analytics [ebook]
Ordergroove is a popular tool for ecommerce stores, especially those interested in scaling their subscription services faster and smarter. But fast-paced growth is nearly impossible when you're making strategic decisions based on bad data. Ordergroove sets itself apart from other subscription solutions by focusing on growing your subscription service, which has made them a favorite among larger direct-to-consumer (DTC) brands, like Yankee Candle and Love Wellness. Despite Ordergroove’s tools designed to boost your store’s average order value (AOV) and customer retention, Shopify’s native Google Analytics (GA) integration stands in the way of many merchants' goals to achieve data-driven growth. While Shopify Analytics satisfies the need for basic analytics metrics, Shopify’s faulty integration with GA prevents merchants from diving into a deeper analysis of their data. On top of that, for every 100 orders in Shopify, 12 go missing in GA. This has major implications for DTC brands, who find themselves making decisions based on incomplete and incorrect data. Unfortunately, the results are even worse for stores selling by subscription, who face aggregated orders in addition to even larger data discrepancies. Subscription analytics can be intimidating, which is why we wrote the complete guide to tracking Ordergroove subscriptions in Google Analytics. Free ebook on tracking Ordergroove subscriptions in Google Analytics Fine-tune your tracking setup so subscription analytics pose no threat. In this ebook, we dive into our Ordergroove + Google Analytics connection and how it can help your store achieve data-driven growth in no time. The Ordergroove Smart Connection Guide covers how to: Track one-off, first-time and recurring ordersCalculate customer lifetime value (LTV) with our custom dimensionsTie subscription orders back to the original sourceGet complete marketing attribution insightsMake data-driven decisions for your store Download the free ebook>>>
Is your data haunted? [Guide]
For ecommerce stores, nothing is scarier than wasting money and effort following decisions made using bad data. But, integrating Google Analytics with Shopify or BigCommerce doesn't have to be a horror story. Our Halloween-themed Google Analytics guide will help you banish the phantoms in your data and get 100% accurate analytics for your store. Don't let your data keep you up at night The best way to combat inaccurate and rotten data is to arm yourself with the right knowledge and tools. In this Google Analytics guide, we share: How to fix your ecommerce trackingThe top tools to help you do itThe most common issues we see in analytics setupsHow to start making data-driven decisions for your store That includes our Google Analytics 101 guide which covers everything from why Shopify Analytics doesn't match Google Analytics to how to calculate customer LTV and track subscriptions in the Shopify checkout. See the full guide>>> Get the checklist to banish demons from your data While ecommerce analytics can seem a scary challenge at first, remember that many Shopify stores have been in your shoes before. The checklist in our guide will show you what ghouls stores most often find lurking in their data so you can rid them from your tracking and trust that you're using truly accurate analytics. Ready to claw the inaccuracies from your data? Get the full guide.
Podcast: Turbocharge Your Growth With Trusted and Accurate Data
Before you make any big decisions for your Shopify store, you need to know if you're making them based on the best possible data. Having 100% confidence in your store's analytics leads to you making the right decisions to improve your store design, offerings, and promotion methods. It's also the backbone of a growth plan that will help you reach your store's revenue targets faster. In the 200th episode of the eCommerce Fastlane podcast, our CMO Ari Messer sat down with eCommerce Fastlane's Steve Hutt to talk about why there's a discrepancy between Google Analytics and other analytics sources, how that bad data can lead you down a wrong decision-making path, and what to do so you set your store up for growth instead. The episode also touches on: How to finally have 100% confidence in your data accuracyFirst-party, zero-party data, and why they're important to your storeHow to audit and fix Google Analytics to ensure accurate trackingHow to get accurate marketing attribution (including cross-domain and multi-currency)How to get accurate Facebook campaign tagging and campaign cost imported to Google Analytics Get a free analytics audit just for listening eCommerce Fastlane listeners can get a hands-on look at how to use Google Analytics, Segment, or any connected reporting tool to get more accurate data on their Shopify store. Get benchmarks for your store that help you analyze your place in the market, identify areas of improvement, and then plan a roadmap for building a better data stack that will supercharge your growth.
Why we migrated to microservices from Meteor
Shopify Analytics vs. Google Analytics: Why don't they match?
If you're a Shopify store owner using both Shopify analytics and Google Analytics, you're probably familiar with the often large discrepancies between the two tracking systems. What you might not know is that this happens in part because Shopify's default analytics misses tracking on 12 out of every 100 orders. That leaves you unaware of your true sales performance and marketing attribution, and what actions your customers are taking at key touchpoints along their buying journey. Layering expensive data dashboards and connectors on top of this, as many stores often do, just compounds the problem and leads to more wasted marketing spend. It's never a good idea to make decisions based on bad data. An insider's guide to fixing your Shopify store analytics The first step to fixing your Shopify tracking is understanding where it fails. You know the data is missing, but what's going on behind the scenes to cause it? And is there a better way? Fortunately, there is. Our free guide on why Google Analytics doesn't match Shopify analytics dives into: The main reasons why transactions go missing in GAHow a data mismatch affects your bottom lineA comparison of different tracking methodsWhat you can do to fix Shopify analytics Read the ebook >>> Adding Google Analytics to Shopify If you're not already using Google Analytics with your Shopify store, getting it set up should be your first step toward improved data accuracy. Though Shopify does have a default GA integration, it misses tracking many key metrics. We have a full walkthrough on setting up Google Analytics on your Shopify store, which covers what to look out for after you've set up GA as well. Using the methods in our guide will help you ensure you get a full and accurate picture of your data in GA. For a fast way to connect them automatically, try out Littledata's GA to Shopify connection for free. The trial allows you to get an accurate snapshot of your key metrics, and you'll still own that data in GA whether you continue using our advanced data connections or not.
Segment Q2 Updates
Shopify to Segment is one of our most popular connections, so we're always making improvements that give users the capabilities they need to optimize revenue. This update adds key tracking tools that give stores greater insight into customer checkout behavior, Facebook marketing attribution, recurring billing, and more. Supporting subscriptions in the checkout Littledata’s Shopify source is now fully compatible with most common subscription billing apps using Shopify’s checkout. Our app captures all recurring orders — linking them back to the user who first purchased if possible — and tags the events to differentiate between one-time purchases, first-time subscription orders and recurring orders. You can now use Littledata to send event data from subscription apps in the Shopify checkout, including: ReChargeBoldOrdergrooveSmartrr If you are using ReCharge you can take advantage of the subscription lifecycle event tracking as well. Learn more about the subscription lifecycle events we push to Segment for churn analysis, including Subscription Created, Subscription Updated, Subscription Cancelled and Payment Method Updated. Facebook Conversions API destination Segment’s cloud-mode Facebook destination is now out of beta, and becoming increasingly popular with marketers looking to more accurately target their Facebook Ads in the face of increasing browser limitations. Next month Littledata will be adding all the extra event parameters needed for Facebook CAPI, so please contact us if you’d like to join the private beta. Opting out of client-side events We understand some of our customers want to instrument their own event tracking (maybe using Littledata’s Google Tag Manager data layer), but retain the server-side events from Shopify. In this case, Littledata’s tracking script is still needed on the Shopify storefront to initialise Segment AnalyticsJS library and capture the anonymous ID for server-side events. But, you can add disableClientSideEvents: true or disablePageviews: true in a manual settings update. GDPR cookie compliance If your store is using a Shopify-compatible cookie banner (or using a consent management platform like OneTrust or TrustArc), the Littledata’s tracker can respect your users’ choices by switching just one setting. For OneTrust we also push the user consent choices as a user trait, so you can control which personas are shared with other platforms. Simpler accepts_marketing flag User traits for all events where the user is known now contain a simple true/false accepts_marketing field — useful in CRM destinations for email marketing. This is in addition to the marketing_opt_in_level field, which can give more detail on whether this was a single or double opt-in for marketing. How to get Littledata's Shopify source for Segment If you aren't yet a Littledata user, you can start a free trial directly from the Shopify app store. If you already have a Littledata account, you can activate the Shopify-to-Segment connection directly in the Littledata app. On Shopify Plus? Learn more about Littledata Plus.
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