New help center articles on Shopify tracking and ReCharge integration

We recently launched the Littledata Help Center to make it easier for customers to find the most relevant answers to their analytics questions. You can think of it as the more formal, technically-minded cousin of our popular analytics blog (which you're reading right now). With detailed new articles on Shopify tracking and how our ReCharge integration works, the Littledata Help Center is a go-to resource for current customers and ecommerce managers looking for a clearer view of how to use Google Analytics effectively. About our Help Center Like many startups, we began by using our blog as the main support resource, with articles on everything from Google Analytics to GDPR. Yet as we've grown, so have the number of setup guides and technical details we feel we should provide for a seamless user experience. In short, our support articles have outgrown the blog! Not to worry, blog fans. The blog will continue to be a resource for anyone interested in ecommerce analytics. We've been honoured at all the industry attention our blog has received, and we look forward to growing both resources side-by-side in the coming years. Shopify tracking Until you know what to look for, choosing the right Shopify reporting app can seem like a daunting process. There are a number of apps that are good at tracking just one thing, or helping you visualise some of the tracking you already have set up. Littledata's Shopify app is different. It's become especially popular with Shopify Plus stores and medium-sized Shopify sites on the enterprise growth path because it fixes your tracking and provides a full optimisation suite, including automated reports, benchmarks and buyer personas, to help optimise for dramatically higher revenue and conversions. New support articles help break down how this all-in-one solution works, including what you can track with our Shopify reporting app and setup guides for basic and custom installations. ReCharge integration Advanced Google Analytics integration for stores using ReCharge is one of our most popular integrations. It's a streamlined way to get accurate subscription analytics, including marketing attribution and LTV reporting. New support articles break down how ReCharge integration works with Littledata. You'll find guides on everything from how to check if the integration is working, to FAQs and more technical articles about tracking first-time versus recurring payments with GA views. We hope you take full advantage of Littledata's Help Center. Of course, you can always reach out to our support team directly from the Intercom popups on our blog, public site and app. We're available Monday to Friday in time zones around the world. Don't hesitate to get in touch, and remember -- your success is our success!

2018-08-21

Introducing Team Invites

Team invites are here! It's now easier than ever to collaborate with team members in your Littledata account. In the new digital landscape, collaboration is the mother of invention. Our new Team feature lets you easily manage additional users for your Littledata account, so that everybody on your home team - or on a particular marketing or ecommerce project - can view smart metrics and reports for your site. What's new All Littledata accounts now include team functionality. You can invite and manage team members from your Littledata admin. Here's what you can do with Team members in Littledata: Invite new team members Manage current members Respond to requests to join your team From simply sharing reports to collaborating on complex analytics projects, team invites are a straightforward way to share information and hone down on accurate data, whether you're currently in the data setup phase or focusing on making and understanding business decisions based on that data stream. Adding team members to your account helps to ensure that your colleagues can take advantage of the automated reporting you set up in Littledata to get a clear view of your online business performance. And it doesn't stop there. Team members have access to all of the features in your Littledata plan, so you can collaborate on projects such as setting up accurate tracking, benchmarking your site, and running data-driven campaigns based on buyer personas. Note that while you can have multiple team members, there can only be one account owner for each Littledata subscription -- and only the owner can use the app to make changes in GA. Team members can view audits and reports but cannot make changes to the connected Google Analytics property using the Littledata app. We automatically limit permissions in this way to ensure that the account owner has oversight on any changes to tracking and reporting. Benefits for users, partners and agencies Team invites aren't just for your core ecommerce team. They can be used to enhance collaboration and ensure accurate reporting on any number of projects. The benefits extend to every type of Littledata user: General users can collaborate with both internal teams and external consultants such as PPC agencies Agencies can manage customer accounts internally (as an owner) or externally (as a team member) Partners can access client website data in one streamlined tool, including benchmarks, and find ways to optimise custom report packs based on client needs Team owners can always remove member permissions at a later date, so the Team feature is ideal for growing ecommerce sites that want to control who has access to their Google Analytics data when they change agencies or move on to a different project. Your Littledata team might be composed of members from a variety of teams in your office, and that's okay. In fact, it's encouraged. Sometimes your marketing department needs a good way to collaborate with your data team, your online merchandising department or your ecommerce site developers. As Littledata offers ways to both fix your tracking and get more relevant reporting, our app often brings new teams together to make smarter decisions. Early adopters of our Team functionality have found it particularly useful for expanding the range of reports they use in Littledata. In addition to finding ways to further enhance custom dashboards and reports, sometimes a team member will notice a particularly relevant report pack that had previously been overlooked, and the metrics in that pack will end up making the biggest difference to your online revenue. How to invite new team members and manage invitations To manage team members, login to your Littledata account and go to Settings > Members. You can access the Settings menu by clicking on the gear icon on the upper right, and you'll find Members in menu bar on the left. From the Members page, you can send new invitations, manage sent invitations, and respond to requests to join your team. In addition to invites, users can request to join an existing team. When new users sign up for Littledata or current users add a new site/view to their account, they can search for your site and request to join your team. When someone requests to join your team, you'll receive a notification at your registered email. You can either accept or remove their request. Wondering how to join a current Littledata team? You can request to join an existing team when you sign up using your Google account or a supported social login (currently Facebook and Twitter). Scalability Team member functionality is the logical next step in helping to support sustainable business growth for our customers. Last year we switched to transaction-based pricing because we are dedicated to providing apps and managed services that easily scale with any online business, whether you're doing $5,000 or $250,000 per month in sales when you first get going with Littledata. Our pricing is per web property (you need a separate account for each particular Google Analytics view or data source), not per user. Standard and higher plans include unlimited team members, but if you need a unique team setup or multi-site dashboard, let us know. We hope you love the new Team feature as much as our team does here at Littledata!

by Ari
2018-03-23

ReCharge report pack for subscription-based businesses

There's never been a better time to grow a subscription-based business. But the landscape is also more competitive than ever. How do you rise above the noise and obtain devoted subscribers? With our new ReCharge report pack, any recurring-product business can get advanced analytics to help obtain a devoted subscriber base. It's the latest addition to our automated packages of analytics reports. The new pack includes a curated selection of reports proven to help subscription-based ecommerce sites get more traffic and increase recurring revenue. Each report automatically pulls relevant data from your Google Analytics account and turns it into actionable reports, with essential tables and smart visualisations. Growth of subscription-based businesses From vitamin supplements to hacker boxes, product subscription companies are on the rise. Getting products in the mail every month is a huge chunk of the future of ecommerce. According to the Subscription Trade Association (SUBTA), the subscription box industry alone is on track to generate more than $90 billion in annual revenues in the coming decade. SUBTA itself was only formed a little over a year ago, coalescing around this exciting new ecommerce community, and their first events have all sold out. Entrepreneurs who want a piece of subscription industry growth need to optimise every part of the customer life cycle. You don't just need more traffic, you need better-quality traffic. And you don't just need to improve the user experience (UX) on your site, you need to create an engaging customer experience (CX) that drives conversions, brand devotion and upsells. Sounds easy, right? Think again. Luckily there are solutions like ReCharge and Littledata that work out of the box to help you run and optimise a subscription business. What's in the new report pack Our popular ReCharge integration was built to give subscription-based companies accurate marketing attribution for signups and sales in their Shopify stores, but it's quickly grown to be even more detailed, offering deep analytics across the subscription customer life cycle. Automatically connecting marketing campaigns to recurring payments is just the beginning. The first ReCharge report pack makes it easy to keep tabs on where your customers are coming from, the balance between new signups and recurring payments, and how different subscription plans are contributing to revenue. The pack contains a general overview widget plus four key reports for digging deeper into recurring revenue. Which marketing campaigns are driving the most first-time purchases? Is organic search outperforming your PPC campaigns? Is revenue per recurring purchase growing at a steady rate? Those are questions with answers. The ReCharge report pack will help you: Get a concise overview of weekly performance Increase marketing ROI with a clear understanding of how different channels and campaigns are contributing to customer growth Build a sustainable subscription business by optimising revenue segments and payment solutions The Reports tab in your Littledata dashboard automatically shows all relevant report packs, so check them out today and reach out if you have any questions. The ReCharge pack pairs well with our Basics pack, which includes essential reports on site performance and user behaviour. PS: Still waiting to try our Shopify reporting app? Don't delay! We have a plan for every sized business, and ReCharge integration is free!

by Ari
2017-10-11

Introducing Report Packs

We're excited to announce that the first automated report packs are live in the app! Each pack contains a curated set of reports proven to help ecommerce businesses scale faster and smarter. Looking for next-gen analytics reporting that doesn't break the bank? We developed report packs to make advanced analytics accessible to every customer - in just the right combination. You can subscribe to an entire pack for one low monthly price. Why we built report packs Call us crazy, but we believe that every ecommerce business should have the tools to automatically transform their Google Analytics data into actionable insights. Otherwise, what's the point of all that tracking? Unlike the reporting features in some other analytics apps, Littledata's reports never sacrifice accuracy for usability, nor the other way around. Put simply: we have no time for fluff. We believe that the most useful analytics can - and must - be both clean and accurate, and we've built the app's reporting functionality around the actual reporting needs of successful ecommerce businesses, based on our experience with enterprise customers, Shopify stores, and some of the biggest charities in the world. Our analysts considered the many setups we’d built for customers on top of the core Littledata app, and the idea for report packs grew out of this work. We found that growth-oriented ecommerce businesses weren't just looking for clutter-free analytics, but the right combinations of reports to guide ad spend, marketing channel priorities, ecommerce site design and customer journeys. As a result, report packs are next-gen reporting with just enough algo-awesomeness to keep the data geeks happy while letting your marketing team focus on actionable insights to increase engagement at every stage of the shopper journey, from first views and clicks to repeat buying behaviour. The first three packs We've launched three report packs to start: a Basics pack, an Ecommerce Performance pack, and a Shopify marketing pack. Basics pack Overview of site performance Sessions and bounce rate by city Sessions by device type Pages where users enter and exit The Basics pack includes four essential reports on site performance and user behaviour. It's a must-have for any ecommerce site with active users, whether you have a ton of conversions or are still growing your shopper base. Ecommerce Performance pack Overview of ecommerce stats Product category performance Number of sessions to make a transaction Number of days until a purchase is made Many Littledata customers use an enhanced ecommerce setup in Google Analytics. With four essential reports on shopping behaviour and store performance, the Ecommerce Performance pack will help you get the most out of that setup and make data-driven decisions for rapid growth. Shopify pack Conversion rate by marketing campaign Conversion rate by marketing channel When users are most likely to buy Shopping behaviour by channel The Shopify pack includes four reports that connect marketing channels with shopping behaviour. Built to give our Shopify app users a pro reporting experience, the pack contains essential analytics for growing a Shopify store through intelligent targeting. Anticipated addition to our reporting feature set Report packs offer high value at a lower price point by automating data collection and presentation based on proven ways to use and interpret Google Analytics data. Even though they're newly launched, they've already become a much-used feature alongside our popular custom reports, which agencies and large ecommerce stores use to dig deeper into marketing channels and user behaviour specific to their site design and business models. We recommend starting with one report pack and then adding more packs and custom reports to fit your needs. Subscribe to a report pack today to lock in an early-bird discount and start making better-informed marketing and product decisions. New to Littledata? Sign up for a free analytics account. PS. Our developers are hard at work on a number of new report packs, including packs for enhanced ecommerce, ReCharge subscription businesses, email marketing, Facebook ad performance, and more. Subscribe to this blog for the latest updates.

by Ari
2017-09-20

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