3 Shopify apps every Shopify Plus store should use in 2020

Finding the right tools for your ecommerce business can be a daunting task. Luckily, Shopify’s app store provides easy access to hundreds of tools (including enterprise level analytics tools) for Shopify Plus stores. While manny of these tools are designed to make life easier for store owners, not all Shopify apps are created equal. Some stand above the rest. Below are 3 top apps for Shopify Plus, with consideration to different marketing and sales goals. Refersion Refersion is “advanced affiliate marketing made simple.”  In other words, Refersion helps stores manage, track, and grow branded promotions and a strong affiliate network. The popular Shopify app is also known for offering Plus stores full setup support and help “every step of the way.” They offer webinars, comprehensive guides, API documentation and community support to help Plus stores launch, manage and grow a profitable affiliate program (or multiple programs for multi store businesses).  Pricing starts at $89/mo, but they offer a 14-day free trial. Quick benefits Track any digital sale your affiliate refers Automate commissions (with unlimited commission structures) to save time Improve affiliate relationships with a personalized affiliate portal and an analytics performance dashboard Enquire Enquire is a popular new Shopify app that offers post purchase surveys for customers.  Based on data that the fastest way to customer feedback is on the order confirmation page, Enquire has built a twofold solution — customer surveys for marketing attribution data, and post purchase surveys directly following the checkout page.  Enquire also helps Shopify Plus stores marry their survey responses with existing data, including referral source and UTMs. Pricing begins at $10/mo, but they offer a 14-day free trial. Quick benefits Gain deeper insights into your marketing channel distribution Simple survey builder with responsive design and high response rates (60%+) Simple integrations for popular Shopify apps like ReCharge, Klaviyo and Shopify Flow Littledata Ecommerce analytics are broken, so we built a better way. That’s the line that started it all at Littledata, our one-of-a-kind tracking solution for Shopify Plus businesses.  Littledata’s smart analytics Shopify app connects your Shopify store with Google Analytics to automatically fix your tracking across the board, from marketing channels to buying behavior. The app also provides a seamless connection between your Shopify site, Google Analytics and popular Shopify apps platforms such as:  Segment to use Shopify as a Segment source (often in addition to Google Analytics) ReCharge for managing subscription ecommerce and tracking recurring revenue CartHook to capture every sale, refund and checkout Facebook Ads and Google Ads for accurate marketing attribution For Shopify stores that sell in multiple countries or currencies, Littledata offers tiered enterprise plans including include personal support from a Google Analytics expert, a dedicated account manager and custom setup and reporting.  Pricing begins at $59/mo for a Standard plan, but we offer a 14-day free trial. Quick benefits With complete Shopify tracking (and when your data is automatically fixed), you’re able to make better decisions for your store Your Shopify data is 100% accurate within 24 hours — don’t wait months for data you can trust Free & frequent data audits, plus a powerful ecommerce benchmarking tool to identify areas for improvement [subscribe heading="Try the Littledata Shopify App free" background_color="green" button_text="Try it free" button_link="https://apps.shopify.com/littledata"]

by Nico
2020-01-08

4 tips for Shopify Plus merchants selling internationally

Cross-border ecommerce for businesses using Shopify Plus is a simple and effective way to grow your business, boost sales and expand your brand’s global reach. However, a common mistake of many companies is quickly jumping into international ecommerce without taking time to develop a proper strategy for selling internationally (comparing couriers, targeting customers on a local level, etc.).  Fortunately, top solutions like Easyship make cross-border logistics frictionless and simpler, as we partner with Shopify and offer access to a global network of shipping solutions with discounted rates.  Here are 4 tips to help your Shopify Plus business sell internationally in a way that’s smarter and more cost-effective. Use multiple couriers to cut shipping costs In most cases, international shipping is naturally more expensive than domestic shipping.  This means grappling with import taxes, duties, additional paperwork and other expenses that can quickly add up.  Fortunately, there are solutions! To cut shipping costs and better protect your profits, you should always use multiple couriers to find and leverage the best shipping solutions available.  Transparency with taxes and duties at checkout is also important, as they can quickly cut into your profits fast and complicate cross-border transactions for you and your buyers.  Depending on the following factors, courier shipping costs can vary dramatically: the tax and import duty regime of the destination country delivery time and parcel size, weight and dimensions However, by comparing couriers transparently to see which offers the best deal for international shipping, you can lower your shipping costs and boost your bottom line in a simple, effective way. Offer global tracking When it comes to cross-border ecommerce and logistics, gaining customer trust is key.  Because your products are being shipped internationally, the chances of delayed deliveries and potential damage to your shipments admittedly increase. This can cause buyer concern, which is no surprise.  However, you can give your customers peace of mind and earn their trust by offering international parcel tracking.  By leveraging tracking service apps like Aftership, you can effectively track shipments worldwide and relay the information to your customers, building a sense of trust and security as their orders move across country borders. Target shoppers on a local level When you target shoppers with familiar messaging (language, cultural isms, and local advertising) including the use of country-specific stores, you’re drastically increasing your chances for conversion. There are a few simple ways to do this: Create local versions of your online store Redirect your paid advertising channels  Your advertising efforts on Google Ads and Facebook Ads can be redirected to send international shoppers to the specific store version of their country. This means shoppers can browse products and checkout in their native currency, increasing your chances to record a purchase.  Local versions of websites can help make your online store feel more accessible for potential customers depending on their location. Online merchants should always use different URLs for different versions of their site as well as hreflang annotations and sitemaps to mark country-specific pages appropriately.  Language localization is also critical for reaching international shoppers. Be sure your store visitors are able to access multiple languages. This is a feature specific to Shopify Plus.  Airinum, an Easyship client, makes it simple to switch between languages and currencies on their website. Make sure your digital marketing efforts are also localized with language-specific email marketing campaigns and local SEO campaigns. Langify and Yappn Translation System are two viable services to use for effective language translation, though hiring native language writers often worth the added cost to ensure a more accurate translation of your website copy and marketing content. Accept local currency payments Finally, be sure that your online store can accept payments in local currencies.  Forcing shoppers to pay in a currency they’re not familiar with could make them feel uncomfortable, especially when import taxes and duties are involved in conducting cross-border transactions. However, offering local currency payment options can help to build a sense of security and reassurance for international visitors by creating a localized, buyer-friendly user experience. More importantly, it’s an effective way to boost sales. 🚀 As a Shopify Plus user, you can use Shopify's payments feature to make transactions safe and easy. It gets even better — if your store presents prices in multiple currencies, Littledata’s Shopify app is 100% compatible with multi currency. Go global with Shopify Plus International ecommerce may seem complex and intimidating, even for experienced businesses with vast resources.  But by implementing a strategy for cross-border ecommerce — including the use of multiple couriers to cut shipping costs, offering global tracking, targeting customers on a local level and accepting local currency payments — you can better prepare your business for global scale. By focusing on these areas, your business can appeal to shoppers on a hyper-local level while boosting your store revenue through increased sales and lower shipping costs. After all, that’s the key to success in the competitive world of international sales.   This is a guest post by Steve Longo, the Content Writer for Easyship, the leading all-in-one shipping platform trusted by more than 40,000 clients worldwide to lower their shipping costs and break down the barriers of cross-border eCommerce and logistics.

2019-11-26

Optimizing Littledata's enterprise plans for Shopify Plus

Here at Littledata we've been lucky to have a chance to scale along with Shopify. Larger brands have been increasingly drawn to the platform's ease of use, and Shopify Plus merchants now include Leesa, Bulletproof Coffee, LeSportsac and Gymshark. The most successful Shopify Plus stores are using Google Analytics as the single source of truth, so we've built out connections to solve their Shopify analytics issues with tremendous attention to detail. But when it comes to extra support, there's a lot more involved. Since launching our first Shopify app in 2017, we've grown both our feature set and our enterprise plans to make it easy for Plus stores to make data-driven decisions around online sales and marketing, from major marketing channels like Facebook Ads to product mixes, custom checkout flows and multi-currency payment options. The path hasn't been short or straight. Here's how it all started, and where we are now. Shopify's growth Shopify is growing fast with no signs of slowing down (the stock price might level off, but growth remains strong). This year, significantly, Shopify's market cap surpassed eBay's and, as we noted at Shopify Unite, the annual developer conference in Toronto, the company will be pumping over a billion dollars into developing their own fulfillment network to help SMBs take aim at Amazon. It's not that Shopify is the only solution out there. There actually are viable competitors for DTC brands in certain niches -- BigCommerce, Spree Commerce, and Magento come to mind -- but I'll save those thoughts for a longer article on the state ecommerce platforms globally, including 'headless' APIs and open source solutions. As Shopify Plus has become the most recognized solution, larger brands are realizing that plug-and-play doesn't mean too-many-limitations, or at least that those limitations are changing. Larger brands -- especially when managed by ecommerce veterans who've had to maintain, not just build, an ecommerce solution by hand in the past -- are seeing the inherent limitations to the slickest UI and building blocks on the market, as a blessing not a curse. Shopify Plus now clearly excels at: Usability. Shopify Plus makes it easy for merchants to create slick, responsive sites. It's been that way from the beginning, but as the capabilities have expanded, that usability has become a key value prop for larger brands. Multi-currency sales tools. It's now easy to sell in multiple currencies with multiple 'stores' or Shopify Plus instances. Selling in US dollars but want to launch a new brand experience in France or Japan? Shopify Plus makes this relatively painless with Shopify Pay. Everything Instagram. While larger brands rely on a variety of social networks for sales and marketing, Instagram has quickly risen to the top. Shopify has made it easy to integrate Instagram into your shopping experience and make any Instagram post or story a shopping experience. Customizable without being easily breakable. Thanks to Shopify Scripts, available only to Plus stores, and (an increasing number of) ecommerce APIs, Shopify Plus is now an excellent option for customization that doesn't require a team of developers to build or maintain.  A vibrant app ecosystem. The Shopify app store is an industry-leading approach to solutions built in response to real merchant needs. This allows for a thriving community around what Paul Rogers calls the 'app' approach, where the core of the platform is "managed" by Shopify and set in stone, so you can build flexible customer experiences on top of it. Automation. With Shopify Flow connectors, it's easy to build automations (when this happens, trigger this other thing). Name recognition. Let's face it. Name recognition is something that's often overlooked in industry analysis about the growth and churn for ecommerce platforms, but it's no small feat. Top agencies are finding that even if they try to recommend a different platform to a merchant, it can be an uphill battle. But there's also a consistent problem: questionable analytics. Shopify Plus stores often find out even after a much faster launch process than they might have found with a different platform, and a seamless design experience, their Shopify data doesn't match Google Analytics. That's where Littledata comes in. How we've adapted Are Plus stores really that different from 'regular' Shopify stores? Well, yes and no. The needs for ecommerce growth hacking -- using analytics to make data-driven decisions to scale an ecommerce site consistently -- are remarkably similar for both Shopify and Shopify Plus stores, and the core tracking issues are the same for any store with a Shopify checkout , whether you're doing 100 orders per month or 10,000+. The difference often comes from more subtle issues with Google Tag Manager implementation, or custom setup and reporting, like the need for a comparative attribution model or lifetime value reporting segmented in a way specific to your landing pages, product groups or checkout flow. To fit the needs of Shopify Plus stores we have honed our main analytics connectors and tested and improved them for ease-of-use and scalability. Here are some of the enhancements specific to Plus stores: Server-side tracking for Shopify. Complete sales tracking, including checkout steps and refunds, is the core of our business and we've continued to improve this for Plus stores, whether you're sending the ecommerce data directly to Google Analytics, or to Segment first. We're here to help you track every checkout step and marketing channel, no matter how custom your setup. Smart connections. The success of our app with Plus merchants has led to a wide range of improvements to additional connections, such as plug-and-play tracking for custom checkouts with our ReCharge and CartHook connections, and ensuring that the Facebook-Ads-to-Google-Analytics connection works for Instagram Ads too! Lifetime value (CLV/LTV) reporting. Customer lifetime value reporting is essential, but it's hard to do manually. So we now automatically include custom dimensions for calculating lifetime value in Google Analytics. Data ownership. After testing a reporting dashboard in the app, we found that Plus stores wanted more direct data ownership. So now you own the data completely, in Segment or Google Analytics. On an enterprise plan, we can help create custom reporting specific to your business in tools like Data Studio and Tableau, or even directly in Google Analytics. Segment.com integration. Segment is increasingly used by Plus stores. So over this past year, we worked with Segment to launch their only officially recommended Shopify connector. You can now use Shopify as a Segment source and get consistent, reliable data. Google Tag Manager. Our script now uses gtag and is easy to customize for any GTM setup. On enterprise plans, Littledata customers are able to get help with planning, testing, implementing a custom Tag Manager setup, plus optimizing site design and online marketing using that data. Multi-currency tracking. We offer multi-currency tracking for all of the payment gateways we support. If you're using Google Analytics, you can also use Littledata to segment all of your orders (and customer behavior before purchase) by payment gateway. Subscription ecommerce. The subscription ecommerce market continues to grow rapidly, now totalling more than $12 billion in the US alone. We've honed our ReCharge and Bold integrations to offer Shopify Plus stores advanced tracking for subscription sales, automatically. Expert support. We now offer enterprise plans to fit any DTC brand budget, so you don't have to be lost in the dark about analytics. One thing I really love about Littledata is how we've managed to keep the core tracking tools extremely affordable, while also offering a wider range of enterprise plans at approximately 1/10 the cost of hiring outside consultants or someone in-house. How do we do it? With the power of our own tech, plus a top-rated team in terms of both customer happiness and analytics expertise. Enterprise plans What's included in enterprise plans today for merchants that want additional support? Here's how they break down. Littledata Enterprise We've always offered some form of support on enterprise plans, but early on we struggled as an organization to figure out how best to use that support time with our merchants. Now we have it down to both an art and a science. Especially popular with Shopify Plus stores that have started to get some brand recognition, such as Rachel Zoe's Box of Style subscription box, Craft Gin Club in the UK, and Dave Asprey's coffee lifestyle brand Bulletproof, Littledata's enterprise plans give you data when you need it and support when you want it. Basic enterprise plans can be paid monthly or annually. They include: Dedicated account manager Shopify Plus support Unlimited connections Unlimited data thresholds Unlimited country stores Every account manager at Littledata is an analytics expert. They can help to ensure accurate setup of your Segment or Google Analytics tracking, and recommend proven implementation and optimization strategies for Shopify Plus. After all, once you know that you can trust your data, focusing on the right metrics can make a world of difference. Enterprise Plus We've also started to offer a specific set of additional services for Shopify Plus stores in customizable Enterprise Plus plans. Every Enterprise Plus plan is unique to your enterprise ecommerce needs, whether you're looking for advanced multi-currency tracking, Tag Manager support for custom ad campaigns or checkout flows, or custom LTV reporting for subscription ecommerce. Enterprise Plus plans include everything in basic Enterprise plans, such as support from an analytics expert, plus some combination of the following: Custom setup Custom reporting Manual data audits Segment support Google Tag Manager support Analytics 360 Suite support Optimization support And a whole lot more. See what's included in our enterprise analytics plans. In short, we're here to make sure that you can trust your data -- and use that data for actionable results.  We've come a long way already, but this is just the beginning. The sky's the limit! If you'd like to apply for a Littledata Enterprise plan, the first step is to book a demo online.

by Ari
2019-10-24

Accurate data in Google Analytics for Shopify Plus stores

Using Shopify Plus? Littledata's team of Shopify Plus experts and Google Analytics consultants is here to help you scale. Introducing the Shopify Plus smart connection guide! ✨ Littledata has helped more Shopify Plus stores get accurate, actionable data than any other solution on the market. Now, with the help of the smart connection guide, we're ushering in a new era of enterprise ecommerce — one with accurate Shopify reporting, expert Shopify Plus support and Shopify Plus analytics that empower you to make better decisions at scale.  For ecommerce directors selling across country borders, not to worry! Shopify Plus multi currency and Shopify Plus multi store businesses are also covered in the guide. They're also included in Littledata's Enterprise Plus plan: Littledata Enterprise Choose the plan that's right for you based on your ecommerce analytics needs. All enterprise plans include priority support from an analytics expert: Enterprise: Do more for less with a dedicated account manager and unlimited data thresholds. Enterprise Plus: Scale like the top Shopify Plus brands with custom setup and reporting, including Tag Manager support and an in-depth analytics audit. What are you waiting for? With the Shopify Plus smart connection guide, you're well on your way to scaling faster for enterprise ecommerce success. [subscribe heading="Get the Shopify Plus smart connection guide" background_color="green" button_text="Download it free" button_link="https://www.littledata.io/app/shopify-plus-smart-connection-guide"]

by Nico
2019-10-17

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