You might have seen the message below in your Shopify store settings about setting up the Google Channel app. What should you do when you see this message? Shopify offers a number of sales channels to make it easy to sell products on different online channels like Facebook and the Shop app. The Google sales channel is a bit different, since 1) it now also includes Google Analytics 4 (GA4) tracking, and 2) it is now managed directly by Google. Although we work with larger merchants at Littledata, who typically use external apps and agency partners to manage sales channels and analytics, we’ve been getting a lot of questions about the recent updates. Here’s a first look at what the Google Channel app does, and how that compares with other ways to set up Google Analytics 4 (GA4). What is the Google Channel app? Shopify launched the Google Channel app back in 2017 to provide an easier way for stores to sell on Google, using Google Ads and Google Shopping. It’s free to install, though of course you pay for the Ads ;) “Sync your products to Google Merchant Center, list products for free on Search, YouTube and more and even run paid Performance Max campaigns.” In the relaunch in March 2023 Shopify/Google added tracking for GA4, along with better support for Google PMax (Performance Max) campaigns. Shopify wants to offer you with a no-code install process for GA4, but adding the Google Channel won’t “avoid any data disruptions” for all stores. [subscribe] Why Shopify is moving GA4 tracking to the Google Channel Universal Analytics - the previous GA version - will stop collecting data on 1st July 2023, so Shopify was under pressure from customers to offer in-built GA4 tracking ahead of that deadline. GA4 is also Google’s preferred way of tracking conversions in Google Ads, and PMax campaigns need conversions (purchases) tracked to maximize Cost Per Acquisition (CPA). I also think Shopify wants to push support for GA4 onto Google by moving all of the Google connections out of their core platform and into a ‘third party’ app. What’s included in Google Channel tracking? The Google Channel app allows a store to pick a GA4 property and copies most of the ecommerce event tracking available from Shopify to Universal Analytics: Page views Product views (including product name and price) Add to cart Checkout started Purchase (Order completed) [note]Are you tracking conversions in GA4? Find out in 5 minutes with our free order checker app[/note] What are the limitations of Google Channel for tracking GA4? Firstly, the Google Channel is built to work with Google Ads. However, there’s many other reasons to use Google Analytics other than for Google Ads targeting: tracking all marketing channels, understanding on -site conversion, checkout conversion, product performance and more. Shopify hasn’t optimized the tracking for that. So there are some limitations with the events sent to GA: No tracking of product list views or clicks No checkout steps, beyond begin_checkout * No currency field on Product Detail views No reporting on product SKUs No tracking of coupons and discount codes No server-side tracking for accurate orders and revenue No Enhanced Conversions for cross-device tracking of Google Ads * Theoretically, an event is triggered when users add payment info, but we couldn’t get this to fire in multiple tests. See a full comparison with Littledata tracking. Secondly, the GA4 tracking is tightly coupled with the implementation of Google Shopping feed (which has some bugs, judging by the thirty 1-star reviews from the last month) so while you can just use the GA4 part of the Google Channel app, you run the risk of disrupting Google Analytics when you edit Google Ads settings. Thirdly, there are no settings to adjust the Google Channel tracking - so if you want only certain events tracked, or integrate with third-party apps, your hands are tied. "There are no settings to adjust the Google Channel tracking. So if you want only certain events tracked, or integrate with third-party apps, your hands are tied." Lastly, Shopify does not provide full support for GA4 tracking via the Google Channel app. The app is theoretically supported by Google, but Google only provides technical support if you pay $50k+ a year for Google Analytics 360. Other than that you’d need to pay a consultant to check the set up for you. What is the best way to set up GA4? You need to start getting data into GA4 by July this year - not just for analysis, but also for building audiences and retargeting your own customer base in Google Ads. So beyond this app, you have two options: 1. Add Google Tag Manager to your store theme Pros: Reliable page view tracking, simple to customize settings, free to run Cons: No tracking of the checkout steps (even for Plus stores), revenue in GA won’t match revenue in Shopify, lots of time (and developer cost) required to set up all the shopping behavior events 2. Use a proven, highly rated app like Littledata Pros: Reliable tracking of the whole customer journey in GA4, 100% match between orders and revenue in Shopify, no implementation effort, no developers needed, instant data quality; and Littledata is optimized for Shopify Plus, including headless tracking, Shop App tracking and multi-currency tracking in GA4 Cons: Ongoing app charge to maintain data quality [note]Are you tracking conversions in GA4? Find out in 5 minutes with our free order checker app[/note] Why server-side tracking? The basic limitation of the Google Channel is client-side tracking -- which means all the events to Google are sent from the end user’s browser. This isn’t a reliable way to attribute sales to marketing campaigns in an age when many browsers and ad blockers limit tracking. The world of web analytics has changed a lot since Shopify added GA via the Shopify store preferences back in 2014 - but Google Channel isn’t changing how the event data is actually tracked. In contrast, server-side tracking allows apps like Littledata to hook into what is happening on Shopify’s servers from the add to cart onwards. This means 100% of revenue can be tracked and the vast majority (~90%) of that can be linked to a pre-checkout user journey and marketing campaign. There’s many apps that promise to ‘fix’ marketing attribution (Rockerbox, Northbeam, etc), but the only way to get truly reliable tracking of orders and revenue is server-side tracking. What your store should do today While I understand that Shopify wants to provide an out-the-box integration with Google Analytics for smaller stores, this Google Channel won’t be suitable for any scaling brand spending heavily on online customer acquisition and retention. You DO need to start tracking in Google Analytics 4 ASAP! If your brand turns over less than $1M a year, and you don’t have the time to dive into marketing attribution and targeting, then the Google Channel may be enough right now. And that's great! But if you are doing $1M+, or need to dive into the details of what drives customers to purchase, then I don’t think the Google Channel will be robust enough for you. If you're ready to be truly data-driven this year, consider applying for a Littledata Plus plan so we can support you fully with higher SLAs and analytics training for your team. Shopify has reason to launch limited free apps (eg reviews, email and geolocation) to address the concern that their sticker price doesn’t reflect all the paid app add-ons you need to run a store. Yet professionals at growing brands know you need paid apps to guarantee quality and support. Littledata’s Google Analytics connection is no exception -- try it for free in the Shopify App store today!

We are off to the races in 2023 already with Shopify officially launching Commerce Components by Shopify (CCS), an improved offering for large retailers. CCS allows enterprise retailers to access Shopify's foundational, high-performing components, such as its checkout, along with flexible APIs to build dynamic customer experiences that integrate seamlessly with a retailer's preferred existing services. But larger brands don't just want composable commerce. They also want -- actually, need -- complete, accurate, actionable data. Have Shopify's new Commerce Components been designed with the modern data stack in mind? There are lots of good things to say about Commerce Components. Enterprise retailers can take the components they need and leave those they do not, and developers are “free to build with any front-end framework they choose”, says Shopify. CCS uses Shopify's global scale infrastructure, which has over 275 network edge points to enable fast storefronts and checkouts no matter where customers are located -- and in a year where consumers are savvier than ever and demand a great experience. While we are excited about how this will attract larger brands to the Shopify ecosystem, we feel the Data Analytics component is underwhelming -- and won’t allow enterprise brands to track full server-side event data for building marketing attribution, product recommendation, or personalization data models. This component uses ShopifyQL, launched in mid-2022, as a neat query language for charting. But data analysts using ShopifyQL to query Shopify’s own data tables can only query the current state of the customer or order, and not understand the customer journey that led to that order. Popular reports such as marketing attribution by campaign or channel are just not possible from this data set. Furthermore, most enterprise brands we talk to want to own their own data warehouse and have the flexibility to use best-in-class tools like BigQuery, Looker, and dbt to store and analyze the data. Littledata provides a raw event data feed, directly sourced from Shopify’s servers to power just such a modern data stack -- and gives analysts the flexibility to build their own data models. Littledata is excited to work with brands using Commence Components (including headless stores), but we think Shopify will need to lean on its partner network to provide the breadth of functionality, especially in data analysis, that enterprise brands require. For now brands on our Littledata Plus plans are skeptical about the initial release of Commerce Components, just as they have been about Shopify's new Web Pixel and overall Shopify Theme changes.

We're happy to share that G2 has named Littledata a category leader in the E-Commerce Analytics category. G2 is the world’s largest and most trusted software marketplace, and we were honored to be awarded G2's Winter 2023 Leader badge. In the Winter 2023 G2 Grid® Report for E-Commerce Analytics, Littledata emerged as a leader with notably high satisfaction ratings, including a 98% likelihood to recommend the software. Highlights from Littledata's G2 reviews: Littledata named a Leader in the E-Commerce Analytics category Top analytics connector for mid-market brands (typically on Shopify Plus or BigCommerce Enterprise) 5-star reviews across the board, from both data scientists and ecommerce managers Littledata users have a 98% Likelihood to Recommend the software As the only complete, automated server-side tracking for Shopify and BigCommerce stores, Littledata has continued to lead the pack since launching our first Shopify app in 2017. But we aren't letting success go to our heads. “We're not resting on our 5 star laurels,” says Edward Upton, Littledata CEO. “Littledata continues to invest to beat the ad blockers and future-proof your e-commerce data. As recent G2 reviewers have noted, we already offer full support for Google Analytics 4, the new version of Google Analytics, without the need for custom tagging or Google Tag Manager (GTM) setup.” Bianca Dihoiu, Head of Customer Success, notes that the customer success team supports Google Analytics just as much as it supports the Littledata platform: “Accurate data is something every business desires, but it can become tedious to implement and maintain numerous apps and tools in this ever changing ecosystem. Littledata’s automated tracking eliminates the hefty maintenance time and costs typically associated with advanced Google Analytics setups for Shopify sites. As brands start to trust their data again in Google Analytics, our team is here to help with any questions around the new platform and assistance in how to use it.” Littledata achieved the Leader award by receiving positive reviews, from verified users compared to similar products in the E-commerce Analytics category. For inclusion in the quarterly report a product must have received 10 or more reviews, and in 2022 Littledata received 12 independent reviews from verified buyers. "Rankings on G2 reports are based on data provided to us by real software buyers," said Sara Rossio, Chief Product Officer at G2. "Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews."  Learn more about what real users have to say (or leave your own review of Littledata) on G2’s Littledata review page!  

There have been rumors circulating about the latest version of Shopify checkout not supporting Google Tag Manager (GTM). Is Shopify cutting off support for GTM on the checkout completely? This might be the biggest announcement from Shopify this year, but also the most overlooked. We have been working with Shopify tracking since the beginning at Littledata and have followed these updates closely. So let me unpack what is and is not changing for GTM tracking on Shopify and Shopify Plus. What is Google Tag Manager? Many Shopify stores use Google Tag Manager (GTM) to deploy marketing ‘tags’ across their web pages, without the need to directly edit the store theme.The  free tool developed by Google has shot to popularity ahead of paid rivals such as Tealium. GTM makes it easy for these stores to track pageviews and on-site events in Google Analytics, Facebook Ads and other analytics and marketing platforms, but capturing checkout steps and transactions (orders) is more difficult. Until recently, Shopify Plus stores had the ability to also add GTM to the checkout pages, by adding the GTM container to the theme checkout.liquid file. This allowed tracking of checkout steps to power, for example, abandoned checkout retargeting via email or Facebook Ads. Even though there are automated solutions that track checkout steps accurately and securely without the need for GTM, some merchants and agencies still tried to do this manually via GTM. When will GTM be blocked on the Shopify checkout? Starting last month (November 2022), and accelerating after peak trading season (holiday shopping) ends, Shopify will no longer be allowing Google Tag Manager in the checkout for Shopify Plus stores. Shopify has been rolling out a new version of its checkout to Plus stores which will remove the ability to add scripts via checkout.liquid. The checkout.liquid file will still be present but be ignored. Shopify will no longer be allowing Google Tag Manager in the checkout Stores will get the ability to modify aspects of the checkout experience from within Shopify admin, but not the ability to add GTM to the checkout. This is not a temporary measure; it’s a long term solution to increase security in the checkout. You can still track completed orders on the order status (thank you) page via the Checkout Order Status Script section, but this client-side tracking is increasingly unreliable. Why didn’t merchants get a headsup? To be fair to Shopify, they have flagged extra scripts on the checkout as a security risk for a few years. They have been trying to close the Additional Scripts loophole since 2020, and have added a browser console warning about third-party scripts being blocked on the checkout. Their long term solution is the Web Pixels API, to allow tracking of checkout pages without access to the checkout pages - but this solution isn’t quite ready, and doesn’t include key steps of the checkout journey. How to replace GTM on the Shopify checkout If you run GTM on a Shopify Plus checkout you need to find an alternative to tracking the checkout steps. And you need to do so ASAP. Although GTM may still be running in your store, it won’t be for much longer. You have only two options I’m aware of: Use Littledata’s end-to-end tracking, which tracks tracks Shopify checkout steps server-side and automatically sends those events to data destinations such as Google Analytics, Segment, Facebook Ads (via Conversions API). This has the added advantage of tracking pre-checkout events server-side, which improves both page performance and data accuracy. Use an app that integrates with Shopify’s Web Pixel API. Apps like Elevar have taken this route, even though Web Pixel is still quite limited. Neither solution will provide quite the same level of customization as Google Tag Manager, but then it comes without the risks either. Can your store really take the risk of interrupting the checkout journey for the sake of some minor marketing optimization? Littledata tracks Shopify checkout steps server-side, without the need for GTM Why is Shopify restricting usage of GTM? GTM is loved by marketers for its ability to bypass developer blockers to get marketing tags live, but it is hated in equal measure by web security experts for the same ability to bypass security. With great deployment power should come great responsibility, but GTM allows a non-technical user to inject unknown JavaScript into all web pages on a site with minimal scrutiny. On pre-checkout pages of a store the worst impact is container bloat - multiple tracking tags from different vendors slow down the user experience for customers. The antidote to bloated GTM containers is to push most of the tracking server-side. Server-side tracking allows for faster page loads while improving data accuracy. But adding GTM to the checkout pages presents a much greater risk. As well as potentially interrupting a business-critical path to payment, rogue scripts loaded from GTM can scrape credit card details from the page and facilitate credit card fraud. The final straw for Shopify seems to have come in August when Shopify’s checkout was out of action globally for the best part of a day due to a conflict with GTM. I can’t believe more people aren’t talking about the @shopify checkout issue. 12 hours and massive stores are still affected with no announcement from shopifyHere’s a fix, if your store is affected pic.twitter.com/rkvr72AlBP— Matt Schroeder | 3PL Operator 📦 (@SchroedsBiz) August 31, 2022 With over $500M a day of GMV processed through Shopify checkout in Q3 alone, that is just too big an operational risk for Shopify to bear. Is GTM safe on the rest of my Shopify store? Yes, I can’t see why or how Shopify would restrict third-party scripts -- including GTM -- on the pre-checkout storefront. Shopify allows stores to add any functionality to the storefront as they want, even if that does make the pages load more slowly. That said, two advances in web tracking technology may make GTM redundant for your store: Enhanced Measurement in Google Analytics. This allows stores to track clicks, outbound links, video engagement and page scrolling without adding any code to the storefront. These were all events that required GTM to trigger previously. And it’s completely compatible with Littledata’s Google Analytics 4 connection. Server-side tracking across the customer journey. Browser-based tracking via GTM is increasingly unreliable as cookies and tracking scripts get blocked. Although Google Tag manager also supports server-side containers, the setup can be fiddly and requires you to run your own server infrastructure on Google Cloud. Littledata’s out-the-box server side solution provides all the benefits of server-side with none of the maintenance. So even if you’re quite happy with GTM - and not on Shopify Plus - I recommend you have a think about whether you really need GTM, or could find a lower maintenance solution. [subscribe]

We're excited to announce that Littledata now integrates with Klaviyo SMS. The integration is designed to help merchants uncover revenue opportunities in their data -- whether you're doing 100 orders per month or 100,000. The enhanced functionality extends our Klaviyo connection to track SMS messages and campaigns in addition to Klaviyo email campaigns and automations. The best part? It works for any Shopify or BigCommerce store using Google Analytics: Get complete conversion tracking for Klaviyo SMS campaigns in Google Analytics  Compare Klaviyo performance against other channels, such as Facebook Ads Improve marketing ROI with granular LTV data and checkout funnel tracking Works with GA4, the new version of Google Analytics Klaviyo has long been the most popular email solution for Littledata's customers, and we couldn't be more excited to support SMS tracking for a complete Klaviyo integration. As Klaviyo notes, 1 in 3 consumers prefer texts over emails from their favorite brands, and combined email and SMS campaigns can drive ridiculously high revenue for data-driven DTC brands. Being able to see what campaigns are performing well as an Ecommerce Manager, PPC Manager, and Founder was crucial to our current customers and the continued evolution of Littledata's core offering of proving accurate data for DTC brands. To really unlock that revenue potential, merchants need data they can trust across every customer touch point. That's where Littledata comes in. With first-party tracking that works automatically, it's an advanced Google Analytics connection that can be set up in less than 5 minutes so you can get back to business. The most popular app stack we see is Shopify + Klaviyo + Recharge, and with this extended Klaviyo integration we now support granular tracking across that stack. Popular app stacks like this give merchants increased visibility and control over their campaigns, alongside a single source of truth in Google Analytics thanks to Littledata's smart tech.  The new SMS integration works with both Universal Analytics (GA3 or the "old version" of Google Analytics) and Google Analytics 4 (GA4). It's been optimized for GA4 because a) that's where everything is going, and b) the channel groupings and data-driven attribution reporting in GA4 are much more powerful and flexible. [tip]Follow our Klaviyo SMS tracking guide to ensure that your SMS campaigns are tracked correctly by Littledata in Google Analytics[/tip] What is Littledata? Littledata is the top ecommerce data platform for modern DTC brands. Our first-party tracking solution makes it easy to send complete, accurate, unified data to destinations like Google Analytics, Segment and Facebook Ads. We've partnered with Klaviyo, the top ecommerce marketing automation platform, to help you do more with your data. Learn more >>>

With BFCM behind us, it’s time to push forward and begin planning for 2023. One of the biggest changes 2023 has in store for ecommerce brands is the deprecation of Universal Analytics and the rise of Google Analytics 4 (GA4). Many merchants are still struggling with their migration from UA to Google Analytics 4, and we get it — change is hard. Especially when it comes to a vital tool that your business relies on.  [tip]Get the free ebook on 10 reasons to switch to GA4[/tip] The good news is that switching to GA4 doesn't have to rack your nerves. Littledata’s Head of Client Services, David Pascu, shares his expert advice on building a strong foundation in GA4 on the Infinity Nation podcast. Whether you’ve been tracking in parallel for months, or you’re pushing off your migration until the last minute, you won’t want to miss this episode. Sending Shopify data to GA4 David joined Al Keck on the Infinity Nation podcast to discuss all things Shopify and GA4. David answers many of the most common questions users have about migrating to GA4, including: Myths and facts about GA4 for DTC brands Why Google is deprecating UA in change for GA4 When should you get started with GA4 How to start sending ecommerce data to GA4 Listen to the full episode >>>

Do you want to make more money with your ecommerce store? Of course! The better question is: do you know which services can get you over the hump?  The Shopify Plus plan is an enterprise-level platform designed to be the launchpad for your ecommerce business. Whether you’re launching a new brand or migrating to Shopify from a custom build or a platform like Magento, Shopify is a streamlined ecommerce option, and Shopify Plus offers even more functionality and support. Shopify Plus gives you access to:  Advanced apps designed for high growthCustomized checkout and better control over brandingAbility to sell globally in multiple currenciesShopify’s organization admin to manage all your stores from a single location These features could help you unlock sales and bring exponential growth to your store. Advanced app connections, specifically, can help you optimize key areas of your promotion strategy. Here at Littledata, we’ve seen many successful brands use these to their advantage.  So we thought, what better way to help you choose if Shopify Plus is right for you than by showing you who has already succeeded using it.  Here’s a look at five standout ecommerce stores that you can look to for inspiration when deciding if Shopify plus is right for your ecommerce store.  #1 - Rothy’s Popular San Francisco-based startup Rothy’s makes stylish machine-washable shoes and bags. Sustainability is key to their mission, so they use recycled and natural materials in manufacturing. That includes repurposing items like discarded plastic bottles and algae to craft shoe inserts and soles. Rothy’s offers a wide range of colorways and designs for their shoes and other products. So, customers browse the website longer and hit various touchpoints before checking out. With Shopify plus, Rothy’s were able to design a streamlined path for customers to follow on their buying journeys.  To ensure they capture valuable data on each touchpoint, Rothy’s uses Littledata’s Segment data destination. This gives full visibility of customer behavior through 100% accurate server-side tracking. Rothy’s can use the add-on to find what offerings grab the most clicks, use the data to make real-time product recommendations, and even adjust future designs and pricing based on popularity and customer engagement. They can also see customer activity during checkout and fine-tune the process to optimize their conversion rate. #2 - Sheertex One of the fastest rising ecommerce brands, Sheertex went from one founder’s bold idea to becoming one of TIME magazine’s best inventions. The company makes ultra-durable tights and pantyhose using award-winning fabric. They bring in a range of customers thanks to marketing their product as being “made for everyone.” Like many of the most successful Shopify Plus brands, Sheertex uses both Segment and Google Analytics in their data stack. They use Segment to personalize the customer experience, from emails to ads, and Google Analytics to analyze marketing data and make data-driven decisions.  Shopify Plus has been a great fit for Sheertex in general as they have a large number of products and product variants. Using the Shopify source for Segment helps them customize the user experience so shoppers get more of what they love! #3 - Athletic Brewing You might think, “beer for athletes, really?” But this brand is different. Athletic Brewing makes award-winning, non-alcoholic craft beer for more health-conscious beer lovers. Their brews earned them features in The Wall Street Journal, BBC, and Bloomberg, and partnerships with the Ironman and USA triathlon events. Testing different store layouts, marketing strategies, and new product lines is a staple of ecommerce. To get the most from their own experiments, Athletic Brewing uses the Google Optimize connection on their Shopify Plus store. This connection gives them accurate results from A/B tests, plus the ability to segment tests by products viewed, adds to cart, and other key metrics. The result is a fully optimized store crafted to drive sales and earn customers. The more data Athletic Brewing can capture about this diverse audience, the better they can optimize sales. That’s why they connected Google Analytics (GA) to their store. While Shopify offers a basic analytics option, for every 100 orders it tracks 12 go missing.  Littledata’s GA connection and advanced ReCharge tracking give subscription brands like Athletic Brewing accurate data about sales, buyer behavior, and customer lifetime value (CLV/LTV). They can also compare their site benchmarks against over 12,000 ecommerce sites and set goals for faster growth. #4 - SodaSense Homemade soda rose as a trend in the mid to late 2010s, and has continued to boast a passionate community since. As homemade soda drinkers know, the biggest hassle for this hobby is often getting more CO2 for your soda maker.  So, Shopify Plus user SodaSense stepped in with their own retail-based solution: a CO2 refill and exchange program. It gives subscribers the ability to exchange their CO2 canisters, no matter the brand, for freshly filled ones. For $12.99, SodaSense users can exchange empty canisters for a refilled canister of the brand of their choice. To manage these payments, which can be one-time or recurring, Sodasense uses the reCharge add on for their Shopify store.  This connection allows them to track first-time payments, recurring transactions, and subscription lifecycle events. It also captures the marketing attribution for their subscription revenue. This data is key for determining CLV/LTV and maximizing their overall revenue. #5 -  African Ancestry New DNA kits and ancestry test companies are arriving often as the genealogy industry has grown. Increased availability of genealogy kits for non-eurocentric people is one major benefit of the industry’s rise. African Ancestry is one great example of this. Their test kit uncovers the users’ country of origin and even the tribe they descended from. As with any growing industry, though, standing out from the crowd is essential to growth. Social media advertising can be a powerful tool for making that crucial impression with customers. Of course, the success of social ads depends on executing campaigns correctly.  To get this just right, African Ancestry linked their Shopify Plus store with the Facebook Ads connection. It allows them to ensure accurate campaign tagging and tracking, making sure they aren’t missing data and paying more for less reach. Should I get Shopify Plus for my ecommerce store? In short, the answer to this question depends on the goals you have.  If you’re in a growth stage and looking to increase revenue, then Shopify Plus offers crucial tools and connections that will help you achieve it.  As the stores above demonstrate, there are many functions of your business you can focus on to boost growth. Customer acquisition, attribution, and lifetime value are all key metrics to consider.  Leveraging Shopify Plus connections, along with the right approach to data evaluation, can be the key to unlocking your store’s true revenue potential.  Want to make sure you have the right data guiding your ecommerce growth journey? Give Littledata's 30-day free trial a spin and find where you can optimize your promotional approach for the best results.

As Shopify has continued to scale its Shopify Plus plans, Littledata has developed both technology and services to enable customer success. Today, we're pleased to announce new Littledata Plus plans to support modern data stacks for larger direct-to-consumer (DTC) brands. Our enterprise plans have been around in various guises since the beginning. But clients’ data needs—and the DTC market overall—have continued to evolve, from more sophisticated lifetime value analysis to connecting Shopify with data warehouses like Redshift and BigQuery. The coronavirus pandemic also forced many businesses that had been planning to move online to do so sooner than expected. Traditional consumer packaged goods companies (CPGs) needed to try out DTC and ecommerce subscription models. And, to be blunt, they needed to speed up plans for finding ways to compete with Amazon. With more known brands moving to Shopify and BigCommerce, core data needs have skyrocketed. In fact, without Littledata, 12 orders still go missing in Google Analytics for every 100 orders in Shopify! It seems ecommerce in general is finally waking up to the fact that the key to growth is focusing on the right KPIs with accurate data to support them. The renewed focus on data has extended beyond PPC campaigns to channels like social and email marketing, as well. As merchants get "back to the basics", we've also started to see less customization and an increased focus on data accuracy and throughput. That goes for both our Google Analytics and Segment data destinations. All this illustrates what has been our outlook from the beginning: nothing is more important than data accuracy. So we're excited to now be opening up Littledata Plus plans to all DTC brands. Whether you're a recently funded scale-up with a headless Shopify site or you've been on Shopify Plus since the beginning. Options for Littledata Plus plans We have long optimized Littledata for Shopify Plus, from higher service level agreements and throughput metrics to multi-currency tracking for brands with multiple country stores (e.g. see how we handle order names). Our team has experimented with Littledata Plus features, tracking plans, and account management levels to ensure that our tech and support are as effective as possible. We've worked closely with top Shopify brands like Rothy's, Boll & Branch, and Craft Gin Club, as well as agency and tech partners supporting those brands to fine-tune our solutions. We don’t just want to be proactive, we want to be useful. "Don’t mistake the forest for the trees. Our ecommerce customers know that accurate data is essential for real growth." Littledata Plus plans are a must-have for any merchant processing over 10,000 orders per month (including recurring orders or subscriptions). They're also now available to anyone serious about data-driven growth. We now offer two distinct paths within the Littledata Plus journey: Plus: Plus plans give you access to a dedicated account manager to help with onboarding and data audits, and include tracking for any number of country stores.Enterprise Plus: Our higher-tier Enterprise Plus plans allow unlimited data thresholds, and can also include a custom tracking plan, solution engineering, analytics training, or other options to support your in-house team. All Littledata Plus plans include essentials like in-depth data audits and dedicated account management. But with Enterprise Plus, you get a deeper experience, more support time, and a custom tracking plan. We built Littledata around smart connections. A big advantage of using our data connectors is that we keep those connections up to date for you with an in-depth knowledge of APIs, webhooks, properties, and events. For example, our connections now support headless Shopify setups and subscriptions in the Shopify checkout—without any additional coding needed on your website. "All Littledata Plus plans include essentials like in-depth data audits and dedicated account management." Recent updates to our Plus plans include: Advanced headless setup supportUnique identifiersHistoric data import for Segment users For Google Analytics users, we now offer analytics training and a Measurement Protocol endpoint to make it easy to get complete ecommerce data into Google BigQuery. That said, we have many happy Littledata Plus customers who simply want to ensure accurate Shopify and ReCharge data in Google Analytics. Can you risk making decisions based on bad data? Put another way: how much faster could you scale if your sales and marketing data were accurate, reliable, robust, and complete? Whatever your data goals, Littledata Plus is here to help. Book a demo today and let's start the conversation.