Category : Shopify Plus
What's new in v2 of our Shopify source for Segment
We've a built a loyal following for our Shopify to Segment connection, and this month we've rolled out the next version, v2, with new events and enhanced functionality. As Shopify and Segment both continue to see unprecedented growth, Littledata is here to ensure accurate data at every ecommerce touchpoint. We've seen a surge in DTC and CPG brands on Shopify Plus that rely on Segment to coordinate customer data across marketing, product, and analytics tools. We have continued to develop our Segment integration to fit all of these use cases. [note]If you installed Littledata's Segment connection previously, please contact us to add the v2 events.[/note] About Segment v1 Last year, we worked with Segment to create a robust Shopify source for Segment users. The aim was to make everyone's job easier, from CTOs to ecommerce managers. Littledata's Segment connection v1: Captures all customer touchpoints on your store, both pre and post checkout Sends data to any of Segment’s hundreds of destinations Works seamlessly with Google Analytics Uses a combination of client-side and server-side tracking to capture browsing activity, orders and refunds Sends user fields for calculating customer lifetime value [subscribe] What's new in Segment v2 Since we launched the first Shopify app for Segment in May 2019, we have continued to make improvements based on user feedback and new use cases. The latest version of our Shopify source for Segment offers several updates and enhancements, including support for email marketing around order fulfilment events; tracking for a range of new order and payment events, including POS orders and order cancellations; and alias calls to support additional analytics destinations such as Mixpanel and Kissmetrics. Fulfilment status Many of our customers use Segment events to trigger transactional emails on platforms like Klaviyo and Iterable. One key email that stores want to customize is the 'Your order has shipped' fulfilment email, and so we now trigger a Fulfilment Update event when the fulfilment status of an order changes. This event includes status, tracking_numbers and tracking_urls (where the shipping integration allows), so the transactional email can include actionable details for the end user. These events can also be used in analytics destinations to look at fulfilment trends by product, or see how marketing campaigns around shipping match real-world delivery times. Support for email marketing Email marketing destinations such as Klaviyo, Iterable, and Hubspot, cannot use an anonymous identifier -- so our Segment connection now sends an email property with all events (when it is known), usually from checkout step 2 onwards. Where the email is captured on landing pages (e.g. popup forms) we also send this with the Product Viewed and Product Added events, to make it easier for you to run retargeting and engagement campaigns. Support for Kissmetrics & Mixpanel destinations To support seamless customer tracking in analytics destinations such as Mixpanel, Vero and Kissmetrics, Segment requires an extra alias call. Littledata ensures the pre-checkout anonymousId is added as an alias of the userId (used from checkout step 2 onwards). Learn more in our developer docs. Customer account creation On Shopify, every checkout (even as a guest) creates a customer record. This was already passed on to Segment with an Identify call and a Customer Created event. However, it is useful to know when this customer creates a password and creates a verified account with the store. For example, some brands use this event to trigger welcome emails or offer discounts. With Segment v2, we now send a Customer Enabled event when the user has confirmed their email address and created a Shopify customer account, with verified_email set as true. Payment of draft orders Some stores (especially B2B brands and wholesalers) create draft orders which are later paid. From November 2020, Littledata's Segment connection triggers an Order Completed event whenever these draft orders are paid, linking them back to the user session when they were created. POS orders Previously POS (point-of-sale) orders were excluded from Order Completed, as this polluted the revenue attribution in Google Analytics or other Segment destinations. However, as Shopify POS and other POS orders have become more popular, we now send a separate POS Order Placed event, so you can track the POS orders and choose whether to add them to your web orders. Payment failure After a customer goes through your checkout and completes an order, there is still a chance the payment fails, usually due to fraud checks. A new Payment Failure event allows you to track these failures, and see if they are more associated with particular marketing campaigns, geographies, products, or other factors. Order cancellations If the admin has cancelled an order, perhaps due to the product being unavailable, an Order Cancelled event is now triggered (including the cancel_reason). This is useful for both tracking/analysis and re-engagement campaigns. Product properties Last, but certainly not least, we've expanded the range of product properties sent with every product for better segmentation. Details such as shopify_variant_id, category and brand are sent with all client-side events and most server-side events. For more information, read our developer docs or schedule a demo today with an analytics expert.
Going headless while keeping your Shopify Plus stack
It seems like everyone's considering going headless lately. What do you need to know before you make the leap? This year, in addition to optimizing Littledata for Shopify Plus (including headless Shopify setups), we have extended our headless tracking to include ReCharge and Segment in addition to Google Analytics. And we have collaborated with Nacelle as our preferred tech partner for headless builds. Led by CEO Brian Anderson, Nacelle has raised around $4.8M in funding so far, including angel investment from Shopify and Klaviyo execs. A growing number of successful online brands seeking to go headless are using Nacelle for the build and Netlify for deployment, and it's been great to see remarkable performance improvements with shared customers like Ballsy, who saw a 28% conversion rate increase across the board after moving to a headless Nacelle setup with Littledata for analytics. So we were excited to contribute some ideas to the new Nacelle ebook on how to get the headless experience without overhauling your Shopify Plus tech stack. If you are using Shopify Plus (or planning a migration), we highly recommend downloading the free guide and sharing with your team internally -- as well as any external partners like ecommerce agencies and growth consultants. In the free guide, you’ll learn: How a headless PWA works in combination with top solutions including Shopify Plus, email, SMS marketing, reviews and user-generated content, affiliate marketing, subscriptions, analytics, and customer serviceWhat industry leaders in these respective categories have to say about going headless and enhancing functionality (including Littledata for analytics and some of our long-term partners like ReCharge for subscriptions and Refersion for affiliate sales)Real-world examples of merchant success To learn more, download the free guide from Nacelle. What about headless tracking? At Littledata, we do not see headless ecommerce as a passing fad. PWA tech has caught up to the needs of larger DTC brands, who want best-in-class technology at each customer touch point (eg. social microsites, one-click subscriptions, multi-currency payments, upsell funnels) alongside custom design and a deep cross-device user experience to match their brand story. As Nacelle explains, headless ecommerce now offers the possibility of not just integrating your current tools but actually improving the functionality of your Shopify Plus stack. Together we can build a shopping experience that is better, faster, more reliable, and more highly personalized. But without server-side tracking, getting accurate data about your headless Shopify setup can be extremely complicated. Check out our headless tracking demo to see how to automatically get complete sales and marketing data about your headless Shopify site in Segment or Google Analytics.
Join our virtual Shopify Meetup on July 15th
What are you doing on 15 July? Asking us Shopify questions, that's what! Join Littledata, CartHook and Electric Eye for a Shopify expert roundtable. This summer has seen virtual events galore for the Shopify world, and we really like the AMA (Ask Me Anything) format. So Littledata is excited to join our friends at CartHook and Electric Eye for a virtual Shopify meetup on July 15. It will be a Shopify expert roundtable with the option to submit questions in advance, and plenty of time to chat. At this meetup, the panel of Shopify experts—consisting of Jordan Gal of CartHook, Chase Clymer of Electric Eye and Honest Ecommerce, and our own Ari Messer—will answer questions asked by attendees. At the request of past Meetup attendees, the event will be held during the workday (so yes you can practically be paid to attend!). [tip]Have a question for the panel? Submit your questions online here.[/tip] Event details When: 1:30pm ET on 15 July 2020 Where: Zoom! Who: Ari Messer (Littledata) and Jordan Gal (CartHook), hosted by Chase Clymer (Electric Eye) Sponsored by Shopify and Klarna You can register for the event here About Shopify Meetups Shopify Meetups are hosted by Shopify Experts to share knowledge with the growing Shopify enthusiast community. This also includes those who work predominantly on Shopify Plus. The meetings are free and open to everyone. Education and value is the focus of these Meetups, with each event featuring speakers and offering networking opportunities. Attendees range from seasoned ecommerce experts to budding entrepreneurs. What to ask Really any Shopify questions are fair game. Actually, scratch that, anything about ecommerce in general is good too! Interested in ecommerce trends during COVID? We've got the data. Wondering how to choose the most important metrics for your store? Ask away. Looking for more technical details about how Shopify, CartHook and Littledata work (together or apart)? Now's your chance to dive in deep. How to register You can register for the event here. It's a free online event and anyone can register. See you then!
Lunch with Littledata: Q&A with Anshey Bhatia, CEO of Verbal+Visual
This week, we're continuing our Q&A segment: Lunch with Littledata! We sat down (virtually) with Anshey Bhatia, founder and CEO of Verbal+Visual, to chat about the Shopify world, good design, and where things are going. V+V is one of our fantastic agency partners here at Littledata. They work closely with thoughtful brands that are dedicated to a seamless, user-centric experience on Shopify Plus. We share a number of customers with the agency and it was great to catch up during these crazy -- but also inspirational -- times here in NYC. Let's dive right in! Q: How has COVID-19 impacted your clients overall? Have they seen a boom in orders or AOV, or has order volume been normal? Our clients with higher cost per units for non-home items have been much more affected than everyone else. While no client has seen a major boom, only one client has seen a significant loss, and they are a high-ticket, night-on-the-town apparel company that launched in February. All in all, while there was a slight dip for most in March, ecommerce rebounded quickly. Q: How has V+V adapted to the pandemic era? We have taken on some new client work that is smaller in scope than our typical projects. We’ve done this to help the immediate needs of brands that were not positioned to adapt to the acceleration of e-commerce shopping that we’ve seen. When we saw the need for smaller development projects that could save brands thousands of dollars a day in lost sales, we realized it’s more efficient to solve those short term problems before addressing a full site redesign. We saw the need for smaller development projects that could save brands thousands of dollars a day in lost sales Harley Finkelstein, the COO of Shopify, recently referred to Shopify as a “Retail Operating System”, and we agree with that definition. Our agency is not just building ecommerce websites; we create the infrastructure needed for a brand to scale across many different online and offline channels. [note]Wondering how Littledata has adapted? Here's what we're doing in response to the crisis.[/note] Q: If you were going to start a DTC brand right now, what would it sell? We partner with brands that are mission-driven and are thoughtful about their supply chains and materials. We also love working with brands focused on other mission-driven areas such as health and wellness, and empowerment / equality initiatives. With that in mind, we would start a DTC brand that sources non-perishable ingredients from local restaurants and merchants. Restaurants have come up with inventive ways to sell food and other products while their establishments are shut down, so bringing locally sourced products like sauces, spices, and seasonings to a larger audience is a huge opportunity. For example, Bread makers have seen the second largest increase in purchases from March 2019 to March 2020 as a result of COVID-19, and I have a feeling our team could design a pretty kick-ass bread maker! Q: Sounds delicious! So you're a group of ecommerce design experts — visual design, experience design, etc. What's the most challenging part of creating great design experiences for businesses running on Shopify? Two important issues come to mind. Firstly, brands always want experiential sites, however they also want high conversion rates and AOV. The two don’t always go well together. It’s important that while going through the design process, the tightrope between brand equity and conversion focus is walked across gently and that we don’t go too far in either direction at the risk of losing the other. This is not endemic to Shopify necessarily, however most brands that are on Shopify care deeply about their brand. Secondly, all ecommerce sites need to be accessible to everyone, everywhere. We need to design sites with accessibility as a priority, as it’s not only the law, it’s the right thing to do. The trick is retaining a unique experience, ensuring shoppability, and allowing equal access, all at the same time. Q: What are some underrated elements of great ecommerce design that merchants should pay more attention to? We spend a lot of time thinking about the design elements that are not immediately noticeable. A lot of the new brands we see have certain elements that are trendy or in line with an agency’s signature style. For us, we focus our energies on creating scalable design systems that will bend but not break as a company grows their enterprise. Sometimes that means we have to question the brand’s assumptions and really dig into their brand identity. It’s not always clear and then our job becomes designing a set of guidelines that can not only be applied to the digital experience, but elsewhere. While we don’t specifically focus on branding, it’s important that we understand the fundamental building blocks of the brands’ visual identity, so that we can bring that brand to life across digital touch points. We also pay attention to interactions, animations, and page transitions. These animations are not always noticeable and sometimes they are designed to be that way. If a PDP is image-heavy by design, we’ll create loading animations for those images, with the understanding that it will take a little longer to load some of those images as users scroll down the page. Q: What's your advice for merchants who may not realize that a great shopper experience is stalling their growth? A lot of brands are selling a great product, they’re creating compelling ads on Facebook and Instagram which tells the story of the brand. Then potential customers click on those ads and end up on a site that does not align with the touch points they’ve had with the brand so far. A digital experience that doesn’t align with the brand’s identity will immediately reduce trust between the customer and the brand. It’s important to have a seamless customer journey from delivering ads, to the website, to emails and even into the receipt of the packages. If parts of the customer experience don’t feel connected, you are more likely to lose your customer or lose their potential LTV. Q: How does ecommerce look different for standard Shopify stores vs. Shopify Plus stores right now? There are so many new brands appearing in different verticals right now. Shopify does a great job of giving brands the tools to get off the ground and running. However, when brands need to start to differentiate themselves, they break out of the templated design that Shopify is best for. From a design perspective, you can accomplish pretty much anything you want on a Shopify store all the way up to a Shopify Plus store. Shopify Plus stores, though, are able to elevate the holistic digital experience to another level. Shopify Plus offers significantly more functionality for brands that are going international and are expanding via physical retail or other channels. Shopify Plus is built to provide an entire commerce infrastructure, while Shopify is built for a starter level e-commerce experience. Shopify Plus also offers white glove customer service, which is hugely important for brands serious about their long term growth. Q: Is omnichannel selling a thing of the past? On the contrary, omnichannel is the future of commerce. Some people think of omnichannel as the relationship between offline and online shopping. We view omnichannel as any touch point your customer can buy at. COVID-19 has accelerated the adoption of ecommerce, but ecommerce still sits at under 30% of total commerce. While most first-time ecommerce shoppers are going to large marketplaces like Amazon, Target, and Walmart, many of them are also exploring DTC brands for the first time. Brands are looking to shift to big marketplaces while also experimenting with new channels like TikTok and mobile gaming platforms. Additionally, we’re seeing traditionally offline businesses like restaurants looking for additional revenue streams. Shopify’s updates for Shopify POS have addressed the short term safety issues surrounding COVID-19, and we believe these updates will also help to improve the dynamic between online and offline, and make more shoppers comfortable with the idea of omnichannel. Ultimately, brands want to be where their customers are. We don’t always know what channels are going to be popular, but we do know all brands need a strong digital infrastructure in place to adapt and scale. Q: How crucial is it for Shopify Plus merchants to trust their tracking? In other words, how important is accurate Shopify tracking and reporting to a store's success? We use data to drive our design process, inform the user experience, and our ecommerce strategy recommendations. As mentioned before, one of the main problems we see with brands is the misalignment between their marketing campaigns, creative content, their website, and the unboxing experience. We use data to drive our design process and inform the user experience It’s critical for us to know where customers are coming from, how they are converting, how much they are spending, and their lifetime value. This not only helps our clients’ marketing efforts, but it allows their ecommerce team to make informed decisions. We can understand what changes need to be made to landing pages, PDPs, and path to purchase, and we can attribute customers to the correct marketing channels so that teams can align around shared goals. Accurate Shopify reporting ultimately leads to clarity around ownership of the data and accountability, so we can’t stress enough the importance of being able to read and interpret these data points. Thanks again to Anshey and the Verbal+Visual team for hanging out with us online. Looking for more Lunch with Littledata? Last month we sat down with Chad Rubin, CEO of Skubana (and a Shopify seller too!).
Everything you need to know from Shopify Reunite 2020
This time last year, we were enjoying a beautiful spring in Toronto, chock-full of new announcements for Shopify sellers around the world. But this year, COVID-19 had other plans. [note]Here's everything Shopify announced and updated from Unite 2019[/note] While we would have loved to be in Toronto, hats off to Shopify for making the most of a "lost" event. By restructuring and rebranding Shopify Unite to Shopify Reunite and taking the event virtual, Shopify has actually reached more sellers, agencies, partners and dev teams than by holding the event in-person. More than 100,000 people in the Shopify ecosystem attended the event! With our top-rated Google Analytics app for Shopify adding new features and updates and ourSegment app gaining popularity in the app store (it's the only recommended Segment app for Shopify) our eyes and ears were open wide for this year's slate of announcements! [tip]Here's what's new in our Shopify apps for Google Analytics and Segment[/tip] We chatted with our agency partners to get feedback about which announcements might have the biggest impact on their business, from design and development to growth marketing for Shopify Plus stores. Here are six major updates: [subscribe heading="Top Google Analytics app for Shopify" button_text="Learn More" button_link="https://www.littledata.io/connections/shopify"] 1) Shopify Plus galore! Shopify Plus Admin upgrades New admin helps merchants expand into new countries, products, or brands by launching new stores Merchants can also copy existing data (i.e. themes, users, already-installed apps from existing stores) Offers a more complete overview of store performance COVID-friendly automation templates for Shopify Plus Automate ecommerce workflows and marketing campaigns across apps From Littledata: trace every order back to its original marketing channel with accurate attribution in Google Analytics New Flow and Scripts templates let sellers customize checkouts, automate tasks and build product promotions easily New templates for automation include: Shopify Flow templates specific to COVID-19 Shopify Scripts templates to optimize the checkout experience Shopify Flow Connectors to connect with tools like Launchpad, ReConvert, and Omnisend [tip]Did you know we launched the first Shopify Flow connector for Google Analytics?[/tip] Page activity Merchants can now see who else is working on the same product as you. If someone is currently editing a product page (or saves changes), you won't lose your place since everyone working on the page will be notified [tip]Littledata's enterprise plans are optimized for Shopify Plus[/tip] Storefront renderer Infrastructure upgrade to accelerate site speed Changes the way Shopify serves read requests Better server-side performance 2) New finance tools Shopify Capital Shopify gave away more than $1B in cash advances to merchants this year Extended financing availability beyond US (to Canada and UK stores) Shop Pay Installments Shoppers can now pay in installments (via "buy now, pay later"): 4 equal payments, interest-free, no additional fees Littledata also integrates with Sezzle, another popular "buy now, pay later" solution Shopify saw an 18% conversion rate increase and higher AOV from the added payment flexibility, especially during the economic stress brought on by COVID-19 Shop Pay installments will launch later this year in the US and all merchants currently using Shopify Payments are eligible [note]Easily track your Shop Pay / Shopify Payments data in Google Analytics[/note] Shopify Balance Includes a banking account offering faster access to funds Includes a Shopify Card (either physical or virtual) so businesses can spend flexibly Features a rewards program for everyday spending (Shopify apps, marketing, shipping) [subscribe heading="Top Google Analytics app for Shopify Plus" button_text="Learn More" button_link="https://www.littledata.io/connections/shopifyplus"] What about custom checkouts? For Shopify Plus, new custom checkout features include: Online tipping Cross-border duties Curbside pickup Local delivery settings [tip]Track every checkout step, sale and refund in Google Analytics[/tip] 3) Borderless ecommerce Cross-border domains for international selling Offers a localized shopping and checkout experience for international customers Tailor the currency and language based on customers' buying location [tip]Get accurate multi-currency tracking and better support for Shopify and Shopify Plus[/tip] Custom FX Merchants can set a price for each currency they sell in No more worrying about fluctuating exchange rates Merchants can advertise more effectively with Google Ads and Facebook Ads in every customers' local currency 4) Greater customer reach Shopify POS Better online customer experience at every touchpoint—"the most versatile and scalable POS we've ever built" says Shopify Creates room for popular fulfillment options: local pickup, delivery, or shipping Merchants can search for inventory across locations, set retail-specific staff permissions Local pickup Local delivery Google Shopping Merchants can now list their products with Google Shopping for free via Shopify's Google Shopping app (available only in USD for now) Shop app First-of-its-kind native shopping app developed by Shopify Already more than 16 million users 5) Ecommerce infrastructure Sections (beta) Merchants can now edit sections on all pages, not just homepage, plus drag and drop apps anywhere on their online store Currently in Partner Beta Product states Products now differentiated in draft, active or archive so merchants can filter and organize products by state more easily In other words, products can be saved as unpublished and worked on later 6) Fulfillment updates Shopify Fulfillment Network (SFN) Once this news broke last year, we watched Twitter run wild as store managers imagined the possibilities with Shopify's brand new Fulfillment Network. Designed to compete with the world's top fulfillment networks (Amazon, USPS, etc.), the network will be built across the United States at first before (hopefully) expanding across the Atlantic. Shopify will be pumping over a billion dollars into this infrastructure, expanding and improving the network. Now, in 2020, that expansion and improvement has arrived: Inventory intelligence: Shopify will make recommendations as to which inventory should be stored where so that it's close to customers More brand control: Branded packaging and marketing inserts More data control: better customer insights Simple integration: Shopify will install and help set up the Shopify Fulfillment app for you Same-day fulfillment: Orders received by 4 p.m. EST will be shipped out the same day As mentioned at Unite 2019, SFN will also support the following: Multiple channels: online store, retail, Instagram, eBay, Amazon, etc. Returns and exchanges Custom (branded) packaging Stores of all sizes: "shipping 10 to 10,000 products a day", aiming to get this to "3 to 30,000" per day in coming years Is there anything we missed? Let us know! Next up, Ed and Ari will break down the announcements and unpack what they mean for Shopify Partners, agencies, and for teams that rely on Littledata's smart connections for better marketing attribution and decision-making. Stay tuned! Photo credits: Littledata, Shopify
6 FAQs you may have asked during a Littledata demo
Like many SaaS companies (and Shopify app developers), we get a LOT of merchants writing in with questions. Big, small, new, old, Shopify Plus, Shopify basic, headless Shopify, platform migrations from Magento...you name it. But some questions stand out for every Shopify store. For those of you who've gone through a demo with our support or sales team, it is highly likely that you asked one of the following questions about Littledata, Shopify and Google Analytics (GA): When's the right time to install Littledata? Do you fix marketing attribution? Should we use Segment? Why doesn't my Shopify data match what I see in GA? How do you capture complete revenue data? What's included in enterprise plans? And there's a reason why — these are the questions we get the most from merchants like you. In this post, we'll break down the answers as clearly and directly as possible. Plus, we'll give you the resources you need for more detailed answers. (Rather talk directly to a human? Book a demo). [subscribe] 1) When's the right time to install Littledata? In short, it really depends on your internal process. What do we mean by process? Let's put like this: why do you need accurate data? What will you do with it? If you're still working on your checkout architecture, it's probably not the right time. If you generally don't trust data to help make decisions about CRO, marketing plans, online product merchandising, retargeting, etc., then it's definitely not the right time (nor a good fit in general). But if you just don't trust your Shopify data in Google Analytics and want to trust it, then it definitely IS time. And if you're still shopping around for Shopify Plus development agencies, it's probably not the right time (though we can help recommend one). But in most cases, the time is NOW! Every ecommerce site and DTC brand has their own internal process for moving toward data-driven decision making, and whether you're ju or already en route to scale insanely fast, we're here to help. But don't take it from us. Here are some of the cases where clients have said they were really glad they started a free trial of Littledata then and didn't wait to fix their tracking: Migrating from another ecommerce platform (most often Magento) to Shopify Ramping up paid spend and want to make sure the data is accurate (most often Facebook Ads and Instagram Ads) Recently redesigned the site or checkout -- or added products by subscription -- and want to ensure complete sales data and better segmentation in Google Analytics Recently launched multi-currency (multiple "stores" in Shopify-speak) and looking for a way to segment marketing campaigns and track sales in Google Analytics And one of my favorites: "We were actually already loving Littledata but upgraded for analytics training and extra support!" [tip]Testing your new setup in a dev store or production site before moving to a live site? Let us know and we'll set up a free test account[/tip] 2) Do you fix marketing attribution? Yes. Littledata is uniquely suited to stores that really care about getting their data right, and that's especially true if you want accurate marketing attribution. Our app fixes attribution for Shopify stores automatically with a combination of server-side and client-side tracking. We stitch sessions together to make sure nothing's lost, so you can rely on Google Analytics or Segment (our current data destinations) as the single source of truth for both pre-click and post-click data, as well as more complex stuff like segmented remarketing, comparative attribution models and LTV calculations for subscription ecommerce. Our script uses gtag and GTM data layer, and can easily supplement and improve your GTM setup (though many clients find that they no longer need GTM). So if you're asking questions like "Why is an absurd amount of my traffic showing as Direct?" or "Is it possible to see the LTV by channel for our Shopify store?", we've got you covered. As our CEO puts it, "What's the real ROI on your Facebook Ads?" [tip]Get accurate campaign tracking and know your true ROAS with our connections for Facebook Ads and Google Ads[/tip] As an added bonus, we have ecommerce benchmarks in the app. So once you have accurate data, you can see if your Facebook referrals are higher or lower than average, as well as if there are technical factors such as page load speed affecting conversions. 3) Should we use Segment? If you're considering different data pipeline and customer data solution, we highly recommend Segment. It's a powerful, clean way to track customer data alongside anonymous browsing behavior, ad performance and more. In fact, we love Segment so much that we built the only recommended Segment connection for Shopify stores. Here's what one customer has to say about it: "This app seamlessly integrated Shopify with Segment. All of our data is flowing seamlessly from Shopify into all of our destinations via Segment." If you're comparing Segment against other CDPs like mParticle and Stitch, we're happy to chat about the pros and cons and give you an honest opinion about what's best for your ecommerce business. One thing our larger Segment users find particularly useful about Segment is that once a source is set up, it tends to run really smoothly. So Segment becomes a single source of truth in a way that few other data platforms can offer, with literally hundreds of destinations for using, acting on and modeling that data. [note]Using a Headless Shopify setup? Littledata fixes tracking for headless Shopify in Segment or Google Analytics. See the headless tracking demo for more details.[/note] 4) Why doesn't my Shopify data match what I see in Google Analytics? [tip]There's a free resource for that! Learn how to fix Shopify <> GA data differences in our free ebook[/tip] The truth is that Google Analytics (GA) and Shopify need a little help to play nice. Most marketers use GA to track performance, but having a good data setup — even for bare essentials like transactions and revenue — is harder than it looks. In some cases, you may need the help of a Google Analytics consultant or GA expert. For other stores (especially teams well-versed in GA tracking) don't need the help of an expert. There are many reasons for differences in tracking results, but let’s take a look at the top 6 reasons. a) Orders are never recorded in Google Analytics Usually, this happens because your customer never sees the order confirmation page. More commonly, this is caused by payment gateways not sending users back to the order "thank you" page. b) The Analytics / Google Tag Manager integration contains errors Shopify's integration with Google Analytics is a pretty basic one, tracking just a few of all the possible ecommerce events and micro-moments required for a complete picture. Although Shopify’s integration is designed to work for most standard stores, there are those who build a more personalised theme. In this case, they would require a custom integration with Google Analytics. But with Littledata's Shopify app, here's what you can track. c) A script in the page prevents tracking to work on your order thank you page Many websites have various dynamics on the thank you page in order to improve user experience and increase retention. But these scripts can sometimes fail and create a domino effect, preventing other modules from executing. d) Too many products included in one transaction Every time a page on your website loads, Google Analytics sends a hit-payload to its servers which contains by default a lot of user data starting from source, path, keywords etc. combined with the data for viewed or purchased products (name, brand, category, etc). This data query can grow quite long if the user adds products with long names and descriptions. But there is a size limit for each hit-payload of 8kb, which can include information for about 20 products. When this limit is reached, GA will not send the payload to its servers, resulting in lost purchase data. e) Too many interactions have been tracked in one session This inconsistency is not encountered as often, but it needs to be taken into account when setting up Google Analytics tracking. One of GA's limitations for standard tracking is that a session can contain only 500 hits. This means that interactions taking place after the hit limit is reached will be missed by Google Analytics. 5) How do you capture complete revenue data? It's magic. Or at least it might feel that way. Once you put our tracking script in your theme and install the relevant connections, Littledata uses a savvy combination of client-side and server-side tracking to capture every shopper interaction with your online store. Because our server-side tracking sends revenue data with purchase and refund events directly to your chosen data destination (Google Analytics or Segment), it's much more reliable than waiting for an event to fire when a confirmation page loads completely, or trying to hack together a way to capture revenue data with GTM from third-party checkouts. Our app often fixes revenue variance of 20-30%, even for large retailers! Behind the scenes the setup looks something like this: Not only does Littledata capture complete sales data, including refunds, but our Shopify integration also sets up custom dimensions in your Google Analytics account for smarter segmentation and long-term tracking. After all, smart ecommerce businesses know that revenue isn't just about the first purchase numbers -- you need to track what types of customers purchase more over time. For example, do customers who come from a particular marketing channel tend to make a number of smaller purchases that actually add up to higher lifetime revenue than those one-off big spenders? So we add custom dimensions including: Lifetime value (LTV) Last order date Shopify customer ID If you're using ReCharge for subscriptions, note that we also track subscription lifecycle events such as payment method updates and subscription updates, so you can do deep dives into not just revenue changes but the reasons for those changes. [tip]Do you really know which marketing channels bring you profitable customers? Learn from our CEO how to accurately calculate lifetime value[/tip] 6) What's included in Enterprise plans? At Littledata, we've been lucky to have a chance to scale along with Shopify. Larger brands have been increasingly drawn to the platform's ease of use, and Shopify Plus merchants now include Leesa, Bulletproof Coffee, LeSportsac and Gymshark. But even with Shopify's growth, there's a consistent problem: questionable analytics. One thing I really love about working at Littledata is that we’ve managed to keep the core tracking tools extremely affordable, while also offering a wider range of enterprise plans at approximately 1/10 the cost of hiring outside consultants or someone in-house. We have a range of options for enterprise plans to fit your needs and budget, grouped around two enterprise "tiers": enterprise basic and enterprise plus. Basic enterprise Basic enterprise plans can be paid monthly or annually. They include: Dedicated account manager Shopify Plus support Unlimited connections Unlimited country stores Every account manager at Littledata is an analytics expert. They can help to ensure accurate setup of your Segment or Google Analytics tracking, and recommend proven implementation and optimization strategies for Shopify Plus. After all, once you know that you can trust your data, focusing on the right metrics can make a world of difference. Enterprise Plus Enterprise Plus plans include everything in basic Enterprise plans, such as support from an analytics expert, plus custom setup and training to fit your needs. Options include: Custom setup Analytics training Manual data audits Segment support, including solutions engineering Google Tag Manager support Analytics 360 Suite support And a whole lot more. See what’s included in our enterprise analytics plans. In short, we’re here to make sure that you can trust your data — and use that data for actionable results. If you’d like to get started with the app, you can try it free for 30 days. We're also happy to walk you through the app — just book a demo with us online!
3 Shopify apps every Shopify Plus store should use in 2020
Finding the right tools for your ecommerce business can be a daunting task. Luckily, Shopify’s app store provides easy access to hundreds of tools (including enterprise level analytics tools) for Shopify Plus stores. While manny of these tools are designed to make life easier for store owners, not all Shopify apps are created equal. Some stand above the rest. Below are 3 top apps for Shopify Plus, with consideration to different marketing and sales goals. Refersion Refersion is “advanced affiliate marketing made simple.” In other words, Refersion helps stores manage, track, and grow branded promotions and a strong affiliate network. The popular Shopify app is also known for offering Plus stores full setup support and help “every step of the way.” They offer webinars, comprehensive guides, API documentation and community support to help Plus stores launch, manage and grow a profitable affiliate program (or multiple programs for multi store businesses). Pricing starts at $89/mo, but they offer a 14-day free trial. Quick benefits Track any digital sale your affiliate refers Automate commissions (with unlimited commission structures) to save time Improve affiliate relationships with a personalized affiliate portal and an analytics performance dashboard Enquire Enquire is a popular new Shopify app that offers post purchase surveys for customers. Based on data that the fastest way to customer feedback is on the order confirmation page, Enquire has built a twofold solution — customer surveys for marketing attribution data, and post purchase surveys directly following the checkout page. Enquire also helps Shopify Plus stores marry their survey responses with existing data, including referral source and UTMs. Pricing begins at $10/mo, but they offer a 14-day free trial. Quick benefits Gain deeper insights into your marketing channel distribution Simple survey builder with responsive design and high response rates (60%+) Simple integrations for popular Shopify apps like ReCharge, Klaviyo and Shopify Flow Littledata Ecommerce analytics are broken, so we built a better way. That’s the line that started it all at Littledata, our one-of-a-kind tracking solution for Shopify Plus businesses. Littledata’s smart analytics Shopify app connects your Shopify store with Google Analytics to automatically fix your tracking across the board, from marketing channels to buying behavior. The app also provides a seamless connection between your Shopify site, Google Analytics and popular Shopify apps platforms such as: Segment to use Shopify as a Segment source (often in addition to Google Analytics) ReCharge for managing subscription ecommerce and tracking recurring revenue CartHook to capture every sale, refund and checkout Facebook Ads and Google Ads for accurate marketing attribution [tip]Now, with a revamped ReCharge connection — ReCharge v2 — you can track subscription lifecycle events with ease![/tip] For Shopify stores that sell in multiple countries or currencies, Littledata offers tiered enterprise plans including include personal support from a Google Analytics expert, a dedicated account manager and custom setup and reporting. Pricing begins at $59/mo for a Standard plan, but we offer a 14-day free trial. Quick benefits With complete Shopify tracking (and when your data is automatically fixed), you’re able to make better decisions for your store Your Shopify data is 100% accurate within 24 hours — don’t wait months for data you can trust Free & frequent data audits, plus a powerful ecommerce benchmarking tool to identify areas for improvement [subscribe heading="Try the Littledata Shopify App free" background_color="green" button_text="Try it free" button_link="https://apps.shopify.com/littledata"]
4 tips for Shopify Plus merchants selling internationally
Cross-border ecommerce for businesses using Shopify Plus is a simple and effective way to grow your business, boost sales and expand your brand’s global reach. However, a common mistake of many companies is quickly jumping into international ecommerce without taking time to develop a proper strategy for selling internationally (comparing couriers, targeting customers on a local level, etc.). Fortunately, top solutions like Easyship make cross-border logistics frictionless and simpler, as we partner with Shopify and offer access to a global network of shipping solutions with discounted rates. Here are 4 tips to help your Shopify Plus business sell internationally in a way that’s smarter and more cost-effective. Use multiple couriers to cut shipping costs In most cases, international shipping is naturally more expensive than domestic shipping. This means grappling with import taxes, duties, additional paperwork and other expenses that can quickly add up. Fortunately, there are solutions! To cut shipping costs and better protect your profits, you should always use multiple couriers to find and leverage the best shipping solutions available. Transparency with taxes and duties at checkout is also important, as they can quickly cut into your profits fast and complicate cross-border transactions for you and your buyers. Depending on the following factors, courier shipping costs can vary dramatically: the tax and import duty regime of the destination country delivery time and parcel size, weight and dimensions However, by comparing couriers transparently to see which offers the best deal for international shipping, you can lower your shipping costs and boost your bottom line in a simple, effective way. Offer global tracking When it comes to cross-border ecommerce and logistics, gaining customer trust is key. Because your products are being shipped internationally, the chances of delayed deliveries and potential damage to your shipments admittedly increase. This can cause buyer concern, which is no surprise. However, you can give your customers peace of mind and earn their trust by offering international parcel tracking. By leveraging tracking service apps like Aftership, you can effectively track shipments worldwide and relay the information to your customers, building a sense of trust and security as their orders move across country borders. Target shoppers on a local level When you target shoppers with familiar messaging (language, cultural isms, and local advertising) including the use of country-specific stores, you’re drastically increasing your chances for conversion. There are a few simple ways to do this: Create local versions of your online store Redirect your paid advertising channels Your advertising efforts on Google Ads and Facebook Ads can be redirected to send international shoppers to the specific store version of their country. This means shoppers can browse products and checkout in their native currency, increasing your chances to record a purchase. Local versions of websites can help make your online store feel more accessible for potential customers depending on their location. Online merchants should always use different URLs for different versions of their site as well as hreflang annotations and sitemaps to mark country-specific pages appropriately. Language localization is also critical for reaching international shoppers. Be sure your store visitors are able to access multiple languages. This is a feature specific to Shopify Plus. Airinum, an Easyship client, makes it simple to switch between languages and currencies on their website. Make sure your digital marketing efforts are also localized with language-specific email marketing campaigns and local SEO campaigns. Langify and Yappn Translation System are two viable services to use for effective language translation, though hiring native language writers often worth the added cost to ensure a more accurate translation of your website copy and marketing content. Accept local currency payments Finally, be sure that your online store can accept payments in local currencies. Forcing shoppers to pay in a currency they’re not familiar with could make them feel uncomfortable, especially when import taxes and duties are involved in conducting cross-border transactions. However, offering local currency payment options can help to build a sense of security and reassurance for international visitors by creating a localized, buyer-friendly user experience. More importantly, it’s an effective way to boost sales. 🚀 As a Shopify Plus user, you can use Shopify's payments feature to make transactions safe and easy. It gets even better — if your store presents prices in multiple currencies, Littledata’s Shopify app is 100% compatible with multi currency. Go global with Shopify Plus International ecommerce may seem complex and intimidating, even for experienced businesses with vast resources. But by implementing a strategy for cross-border ecommerce — including the use of multiple couriers to cut shipping costs, offering global tracking, targeting customers on a local level and accepting local currency payments — you can better prepare your business for global scale. By focusing on these areas, your business can appeal to shoppers on a hyper-local level while boosting your store revenue through increased sales and lower shipping costs. After all, that’s the key to success in the competitive world of international sales. This is a guest post by Steve Longo, the Content Writer for Easyship, the leading all-in-one shipping platform trusted by more than 40,000 clients worldwide to lower their shipping costs and break down the barriers of cross-border eCommerce and logistics.
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