Category : Shopify
Advanced Google Analytics connection for CartHook
We're excited to announce a completely updated connection for Shopify and Shopify Plus merchants using CartHook. The smart connection makes it easy to track your unique CartHook funnel in Google Analytics. CartHook is a powerful one-page checkout and upsells app for Shopify stores, and Littledata's mission is to fix your tracking, automatically. The updated CartHook connection - available for the first time directly from your CartHook admin - heeds that mission in helping merchants track every sale, refund and ecommerce checkout step: Track your unique checkout journey, including CartHook Checkout, landing pages and one-click upsells Get complete marketing attribution thanks to Littledata's smart script Segment sales by payment gateway Own the data in Google Analytics, and connect to your favorite reporting tools It's an advanced Google Analytics integration for Shopify and CartHook, easy to set up in less than 10 minutes. What's new CartHook was one of our first integrations at Littledata - before we even had 'connections' in the app! But it had to be done manually, and some merchants needed a custom setup. Now any Shopify store using CartHook can activate our automated Shopify and CartHook connections. And what's even better? We're honored to be one of the first CartHook apps available directly from their admin. You can enable the connections from the CartHook dashboard or from the Littledata dashboard. Either way, the app will guide you through the setup steps to get the data flowing. Seriously, it's that easy! How it works Littledata's advanced Google Analytics connection for CartHook merchants automatically tracks every sale, refund and checkout step, so you can focus on growing your business. The integration makes it easy to get accurate data on all CartHook purchases, including upsells, with clear attribution from all traffic sources in Google Analytics. In short, whatever you're doing with CartHook Checkout, we can help you track it. The connection takes advantage of Littledata's smart script for Shopify stores, making it easy to get extra benefits like multi-currency tracking and gtag/Google Tag Manager support, plus free reporting on your sales and marketing data. [note]The CartHook connection works in tandem with our Shopify connection, so you need to activate that one first.[/note] Support from an analytics expert Have questions about using CartHook with Google Analytics? Check out our new help center for a range of articles about scaling fast with accurate data, from technical documentation about how the Littledata app works with CartHook and Google Analytics, to Google Tag Manager setup and event mapping guides. And if you're looking for analytics support, we've got your back. Littledata Enterprise is a popular choice among Shopify Plus merchants who want custom setup and reporting, or maybe just a Google Analytics-certified account manager to help them scale.
How Shopify stores can get the most out of Black Friday Cyber Monday (BFCM)
Black Friday and Cyber Monday, often referred to as BFCM, make up the biggest weekend in the calendar year for ecommerce stores. With sales topping $10B in 2018, that number is widely expected to increase in 2019, especially with this year’s dates falling much closer to payday. The pie is very large indeed, and every Shopify and Shopify Plus merchant wants a piece. But to reap the benefits of BFCM and enjoy a big sales weekend, there is much preparation necessary, including using the entire ecommerce marketing toolbox. Here are four foolproof tips for a successful BFCM weekend for your Shopify store. These tips are especially relevant for Shopify Plus merchants, as the competition is really heating up this year, with more money on the table--to win or to lose. Especially with the help of accurate reporting, you can make the largest gains without drowning under increased customer demand. Make data-driven decisions to drive ROI With increased competition to gain the attention of potential customers, tight marketing budgets and high customer acquisition costs, the dependence on high-quality data has never been more crucial. The foundation of your planning should be driven by analysis on your customers, their personas, their buying habits and their digital behaviour. Using historical data of your customers with the highest lifetime value (LTV) and the lowest customer acquisition cost (CAC), you can refine your target audience ahead of BFCM in order to drive high-volume, targeted traffic to your store with campaigns that have the highest potential ROI. Google Analytics is a great place to start your digging. With the raw data in GA, you can build reports in Google Data Studio, which will display the metrics you need to build your audiences. Littledata’s Shopify app does just that. By ensuring your store data is 100% accurate when you see it in Google Analytics, the app helps Shopify and Shopify Plus stores make better, data-driven decisions before, during and after BFCM sales. [subscribe] Focus on remarketing campaigns It’s more than likely your prospective customers are already shopping around and conducting product research ahead of BFCM. Most online shoppers in 2019 make smarter purchasing decisions and spend more time finding both the right product and the best deal before making purchases. Engaged customers who have already visited your store and are familiar with your brand are more likely to purchase from you. They’ll also have a lower CAC and higher conversion rates. Data-driven retargeting campaigns on Facebook Ads, Google Display Network and Twitter Ads will give you the best ROI, which is why planning ahead and collecting accurate data in the weeks leading up to BFCM is crucial. Pay particular attention to recent email subscribers, abandoned cart users and frequently returning visitors — these are the people with your product fresh in mind. Optimize your site with A/B tests Test, test and test again. Whilst many ecommerce businesses make large changes once or twice a year, the most successful stores are continuously testing and optimising small changes, which lead to big results over time. Optimising your Shopify or Shopify Plus store in the weeks leading up to BFCM is critical; spend time running A/B tests with tools like Google Optimize, which allows you to seamlessly run multivariate tests and property tests. With these types of test results for your product pages and CTAs, you’ll have sufficient data to either prove or discount your assumptions on user behaviour and web design elements like button color, calls to action, site copy and more. The best marketers never assume or guess shopper tendencies; instead, use measurable data from A/B testing to make data-driven decisions. You data should also inform the types of tests you run. For example, if 70% of your traffic is coming from mobile, then spend most of your time optimising and testing for mobile. If you actually are optimising for mobile, some quick tips: make sure your navigation is clear and easy to use and the checkout is smooth. Shopify data shows that more purchases were made on mobile than desktop in both 2017 and 2018. Supercharge your page speed Website speed is incredibly important for BFCM. Shoppers are looking to get in quick and are more likely to leave your store with a load time over three seconds. To combat slow-loading pages (including your Shopify product pages), use tools like Google Lighthouse and Page Speed Test to get a loose idea of your average site performance. [note] For a more in-depth benchmark and for step-by-step tips on improving page speed, check out this recent case study.[/note] Small fixes such as compressing images and videos can help, but some stores go further — shutting off all non-essential apps or creating superfast AMP landing pages just for BFCM weekend. The oft-forgotten speed metric? Your customer support response time. With a mammoth increase in traffic and more orders coming through your pipeline, you’re bound to see a spike in customer inquiries. It may be necessary to increase your support team size for BFCM in order to deal with these requests quickly. This will help ensure that no inquiry goes untouched and your cart abandonment rate is minimised. [note] Cart abandonment is no joke, especially on the biggest day of the year for online retail. Check out these 8 tips for minimising your cart abandonment.[/note] Get the most out of BFCM with data you can trust In order to make the most of BFCM, Shopify stores and Shopify Plus stores need to plan ahead this month to ensure they’re working from trustworthy data. Not only does data drive persona building and decision-making, but it’s the bedrock for successful ecommerce. Littledata’s Shopify app provides the data solution that merchants need for everyday store performance, accurate marketing attribution and user behaviour trends. Try Littledata for free today so you have plenty of time to operate with accurate data before BFCM — it’s just around the corner! Installing the app takes just 5 minutes, and you’ll see accurate numbers in Google Analytics within 24 hours. [subscribe]
See you at Shopify Meetup Hoboken!
We're excited to be sponsoring the next Shopify Meetup Hoboken, hosted by our friends at Refersion! The New Jersey ecommerce meetup is a great way for Shopify and Shopify Plus merchants to share ideas, hear insight from leading ecommerce managers, and learn from each other. Will we see you there? About the event The Shopify meetup in Hoboken is a great way to connect with top merchants and learn from each other about how to scale an ecommerce business. This month's question: How Do You Acquire Customers? Learn firsthand from other Shopify merchants as they share their challenges and creative solutions to finding new customers online. Speakers Terrence Kelleman, Inventor & Founder, DYNOMIGHTY Zel Crampton, CEO & Founder, Diggs Carl & Ewelina Augustin, Founders, The Vegan Warehouse [note]Did you know? Littledata's Shopify app fixes tracking automatically, with smart connections for Google Analytics, ReCharge, Refersion and more.[/note] Sponsors This month's event sponsors are Littledata, EasyShip and P3 Media. (Using EasyShip for international ecommerce shipments? Check out our multi-currency tracking for Shopify stores.) Tickets Get tickets HERE
6 things Shopify merchants need to know about SMS marketing
Marketers understand why it’s critical to target customers with the right message at the right time. For product marketers and ecommerce managers, SMS is an increasingly essential part of multi-channel marketing — especially with a mobile-first online retail market. In this article, we’ll summarize 6 benefits you may not know about SMS marketing. We’ll also outline how to use SMS effectively for better lead acquisition, closing rates and customer loyalty for your Shopify or Shopify Plus store. By the end, we hope you’re ready to integrate SMS marketing right away! 1) SMS is one of the most immediate channels available SMS (a.k.a. text message marketing) is perhaps the most direct route to customers when it comes to D2C marketing. With a 98% open rate and a 5x click rate compared to other channels (such as email marketing), SMS is a more casual and less threatening channel for customers. Not only do standalone SMS campaigns have a high success rate and proven ROI for Shopify merchants, but they also enhance and support other marketing channels like email and social marketing. As mobile shopping activity continues to rise, shoppers expect to receive offers, discounts, consultations and other promos through mobile messaging. 2) SMS can help you recover lost sales Merchants not utilizing SMS as part of a mobile marketing strategy are missing out on building direct relationships with customers. As a result, this could mean sacrificing sales. Littledata found that, on average, nearly 60% of mobile shoppers abandon their carts before completing checkout. [subscribe] Many of these incomplete checkouts may be due to unanswered questions. And while automated messaging may not solve these barriers to purchase, it can certainly reengage shoppers through incentives or simple reminders to complete their checkout. 3) SMS helps you better understand your customers You can learn more about the purchasing behavior of your customers by studying back-and-forth conversations. For example, SaveMySales is a performance SMS marketing app that offers a dashboard showing customer conversions from which merchants can track trends, like commonly asked questions or concerns preventing them from purchasing. This type of insight helps merchants understand the customer journey (and blockers) their customers face, which can lead to better Shopify conversion rates. 4) SMS will increase customer engagement SMS marketing can help you directly build 1:1 relationships and trust with your customers. Shoppers appreciate messages that make them feel valued or special, especially when messages include personalized responses from real humans that solves their barrier to purchase. Whether shoppers are casually browsing before a first-time purchase or they are returning for a repeat purchase, shoppers are more likely to buy when they experience a level of brand trust. 5) Full-service SMS marketing for Shopify merchants SaveMySales is the only human SMS marketing solution that acquires subscribers, sends messages, and replies back to shoppers. By combining AI with the world’s best live agents, the company has created the most personal marketing channel ever. The platform drives up to 20% increases sales for Shopify stores by answering questions, providing suggestions, offering deals, and up-selling. Some of the best features include but are not limited to: Building SMS marketing lists - the Opt-In Pop-Up enables brands to quickly acquire SMS subscribers from their website Abandoned checkout recovery - brands can recover lost sales by connecting shoppers directly with a live agent that can answer questions and remove barriers to purchasing Interactive SMS campaigns - brands can rapidly build a subscriber list and talk to thousands of shoppers at once with beautiful, segmented outreach We recommend Shopify stores use SaveMySales as part of their ecommerce multichannel strategy for engaging with shoppers at every stage of the purchasing funnel — not only because it’s a proven method, but also because it offers the peace of mind shoppers want. 6) Without proper tracking, it’s all for naught While you’re building this high-converting engagement channel for your brand, for Shopify and Shopify Plus merchants, one thing matters just as much as engagement — tracking each step of the customer journey. Luckily, Littledata’s smart analytics app for Shopify connects your store data to Google Analytics or Segment, and tracks every event, from casual product page clicks to final purchase. It's automatic tracking our merchants can trust. If you're on Shopify Plus, check out an enterprise plan to get a dedicated account manager to help with data setup, reporting and optimization. Thinking into the future SMS marketing is becoming an increasingly essential channel as a direct line of communication to get in front of shoppers, recover lost sales, understand customers, and increase customer engagement. SMS can be used as part of a multi-channel strategy for engaging with customers at each stage of the customer funnel to help increase conversions and ROI for your Shopify store. We recommend using SaveMySales to build the most personalized SMS marketing strategy that will impress your customers and help them build a relationship with your brand. This is a guest post by Cindy Le from SaveMySales, a performance SMS marketing app for Shopify and Shopify Plus stores.
How Shopify Plus stores can set up multi-currency reporting in Google Analytics
An increasing number of ecommerce brands are using Shopify Plus to manage international stores and sell in multiple currencies. Since there are a few setups you may have, here are my recommendations in each case to get the most versatile reporting in Google Analytics (GA). For a single store accepting multi-currency Littledata’s enhanced Shopify tracking already handles multi-currencies at all stages of the shopping journey. We recommend you have just a single web property and single view in Google Analytics. Our audit checks will make sure the currency you have set up for this view matches your Shopify store currency. For multiple stores, with different default currencies (GA standard) I recommend you set up a single web property, but with different Google Analytics views for each country store. You can create one ‘All countries’ view in the same currency as your company’s default reporting, and then each country store would need filters set up to include traffic only from that country. Here's how to set up the filters: Go to the Admin section in Google Analytics, and click Filters under the View settings Then click to ADD Filter Then set up a filter to include traffic only from this store’s hostname Then Save the filter This could be tricky if you use a third-party checkout, where the hostname will be shared across stores (see below). Each country view in Google Analytics would have the same currency and timezone set as the Shopify store, so you can compare like-for-like orders. In Littledata, you would create different accounts for each country store and be able to audit and benchmark your stores' performances separately. Multiple stores, with different default currencies (GA 360) With GA 360, you have the added flexibility of being able to setup a roll-up property, combining ecommerce events from multiple properties. So you have two options: Go with the same solution as for GA Standard. The advantage here is that with a single web property, you can easily track visitors as they move between your country stores (i.e. if users are directed to a country after seeing a marketing campaign, you can still attribute the marketing campaign as they move to a different store). Set up a separate web property for each country store, and roll-up into a group property. The advantage here: your data is clean, but you can’t track cross-country visitors. Option 2 is going to work better if you leverage third party checkouts like ReCharge Payments or Bold Cashier, where it may be hard to filter out the traffic from only one country. If you're not sure what to think of this, don't fret — Littledata's analytics team can guide you in multi-site setup with an Enterprise plan, so please reach out if you're feeling confused. [subscribe] Multicurrency support for Shopify If your store presents prices in multiple currencies using Shopify Payment’s multi-currency feature, then Littledata’s app is 100% compatible with multi-currency. Here’s how it works for different parts of the data processing. We use Shopify’s definition of ‘presentment currency’ and ‘shop currency’. Storefront data layer All prices for products in the LittledataLayer and dataLayer variables will be in shop currency, regardless of the presentment currency. This includes the add-to-cart events handled by Littledata’s servers. Checkout steps Prices are sent in the presented currency and converted by Google Analytics (or Segment) to the target currency at current exchange rates. Orders & Refunds All orders and refunded items are sent to Google Analytics in the shop currency. Multiple country stores sending to one web property If you have multiple country stores, with different shop currencies, all sending data to a single web property in Google Analytics, this is also handled by our tracking script.
Why did Shopify delist Beeketing’s apps from their app store?
Shopify recently announced it will be delisting Beeketing apps from its store. Beeketing builds a popular range of marketing automation apps to improve on-site conversion on ecommerce stores. Shopify’s official statement says this was due to violations including “inadequate support for merchants and abuse of our marketing tools”. But was it also due to the apps' poor performance? [subscribe] To investigate, we looked at the July conversion rate for 115 stores using Beeketing’s apps versus 884 similar stores that did not use these plugins. We found that the median ecommerce conversion for stores using Beeketing apps was lower at 1.4% versus 1.6% for stores without their apps. At 10%, this confidence level is a significant differential. Although we found Beeketing apps increased add-to-cart rate (5.3% rate for Beeketing stores vs 4.2% without), this was not significant — it was based on a smaller sample of only 15 stores using Beeketing with add-to-cart rate tracked. What it means We can’t tell exactly which Beeketing apps these stores are using. However, we'd conclude that the seller urgency and intervening sales popups they are famous for might boost initial engagement, but don't help eventual purchasing. In delisting the apps, Shopify is likely not harming their merchants’ ability to sell. Speaking of ability to sell, did you know we've built a robust ecommerce benchmarking tool for merchants? Know where you stand with website benchmarks by industry and benchmark your own site with Littledata’s free optimisation tools.
[Free ebook] Dear Shopify merchants, give your product pages the attention they deserve
Typically, online shoppers aren’t engaging with your products because they’re not engaging with your page. To truly optimise conversions, you need product pages that visually appeal, ooze customer value and surpass common industry benchmarks. Once you start optimising your Shopify product pages, it’s off to the races. But on-page optimisation more of a marathon than a quick sprint to test and launch. Just like CRO, product page optimisation is a continuous, analytical process of reviewing, changing, testing and refining. Optimisations help you discover: What your customers find most appealing What your customers like and care about What about your brand makes your customer trust you What ultimately encourages your customer to purchase If you’ve had trouble optimising (or seeing positive results from) your product pages in the past, there’s no reason to get discouraged — there is always room for improvement. For online merchants, the following reminders are the key to Shopify product page success: 1) Establish product page goals Before you create a product page or make changes to your current landing pages, be clear about what you want to accomplish with the page. Every online merchant wants to increase store sales. But many Shopify store owners have more specific, actionable goals to work towards, such as: Increased sign-ups More user engagement Higher monthly page views When planning your changes, think about what success looks like for your product pages. 2) Know how to measure your content Whether your page is more of a content pillar page, category page, or a long product page with plenty of detail, there’s one easy way to measure engagement: track how far down the page users scroll. For your store, reporting should be as straightforward as possible. In other words, when you make changes to your landing page, focus on tracking only the metrics that matter to your product. These are the metrics that yield the most return to your business. Want the other 6 keys to success? Our free ebook, 9 best practices for your Shopify landing pages, contains proven techniques and advice from top ecommerce brands, Shopify merchants and Littledata customers. With our ebook, you’ll be on your way to more store traffic, product views and orders. [subscribe heading="Get the free ebook" background_color="green" button_text="Download it free" button_link="https://www.littledata.io/app/ebook-shopify-product-pages"]
Top 4 benefits of connecting ReCharge with your Shopify store
As the most popular recurring billing solution for Shopify stores, ReCharge helps Shopify and Shopify Plus merchants sell subscriptions easily and smoothly. ReCharge's feature set also allows for a variety of subscription types, including single product, mixed cart & entire cart subscriptions. In our last post, we talked about major challenges for Shopify store owners who manage subscription orders. Today, we're outlining a major solution. Why use ReCharge? By installing ReCharge, Shopify merchants can customise subscriptions for their store (including custom promotions via Advanced Discounts API). The ReCharge and Shopify APIs allow developers to customise the checkout experience for customers and personalise how those customers manage their subscriptions. And that's not all — with access to the ReCharge API, Shopify merchants can harness the power of marketing automation. Whether you want to automate product discount codes, order cancellation processes or updated pricing on select items, you can do just that. Installing ReCharge on your store also means orders are processed faster (thanks to an increased API call limit). For Shopify Plus merchants, ReCharge has full compatibility with popular apps like Klaviyo and Smile.io. Why connect ReCharge with Shopify? As mentioned above, ReCharge helps Shopify store owners easily sell and manage subscriptions. However, without hiring expensive Google Analytics consultants, ReCharge customers don't have a way to access a complete data collection in Google Analytics — until recently. [subscribe heading="Get Littledata's ReCharge connection for your Shopify store" background_color="green" button_text="get the connection" button_link="https://www.littledata.io/connections/recharge"] Wait, why Google Analytics? Arguably the most powerful free tool available to marketers, Google Analytics is a robust data platform that allows for multi-layered tracking, buyer behaviour analysis, segmenting by user characteristics and much more. While GA offers free features and hundreds of metrics for stores of all sizes, it certainly isn't without shortcomings. However, Littledata offers a way to maximise the power of Google Analytics' powerful data platform along with the Shopify ReCharge connection: How to optimise the Shopify ReCharge connection Unfortunately, simply installing ReCharge on your Shopify or Shopify Plus store limits the full power of the connection. That's where we come in. Littledata's Shopify ReCharge connection opens the door to accurate data for recurring transactions through an automated, advanced Google Analytics integration. With Littledata's connection, merchants not only benefit from accurate data — they get more features, automated tools and ways to track their store's performance in GA: 1) Automatically track first-time payments & recurring transactions Shopify reporting is now 10x easier. With Littledata's Shopify ReCharge connection, merchants can enjoy easy tracking of the entire customer journey along with accurate marketing attribution. The best part: you won't need to lift a finger (after granting GA access, of course). 2) Get marketing attribution for subscription revenue Littledata's smart technology automatically connects your ReCharge checkout with Google Analytics for accurate subscription revenue, including first-time payments and recurring transactions. 3) Segment your performance Whether by payment source, subscription plan type or product category, connecting ReCharge with your Shopify store allows you to track performance by segment. Not only does this ensure accurate tracking of your entire ecommerce funnel, but it also frees you to take full advantage of automated Shopify reporting to grow revenue (including report packs designed for subscription analytics). 4) Benchmark your site See how you stack up against other subscription-based Shopify merchants with Littledata's powerful ecommerce benchmarking tool. Not only will integrating ReCharge allow you to see website benchmarks by industry, but you'll also see which key metrics are succeeding and which of them have room for improvement. The ReCharge connection also offers access to professional-level subscription analytics tools. How the Shopify ReCharge integration works From marketing campaigns to first-time transactions and recurring revenue, integrating Littledata with ReCharge lets you capture the entire subscriber journey and all the crucial data it produces. With Littledata’s magic sauce, your Shopify store and ReCharge data are automatically connected and reeled into Google Analytics. Once the two are integrated, Littledata’s revenue optimisation tools pull straight from your Google Analytics data. Connect the apps you know and love In addition to the ReCharge connection, Littledata lets you loop in the subscription tools and marketing apps you rely on most — Facebook Ads, Google Ads, CartHook, Refersion, and more!. Bottom line: Littledata automates the process to ensure accurate sales data and marketing attribution for your Shopify store. You can view the data directly in Google Analytics, or in the Littledata app.
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