The Shopify merchant's guide to Google dynamic remarketing ads

As a Shopify merchant, you probably use a number of marketing strategies to drive unique traffic to your store.  With the help of SEO marketing, PPC ads, and even influencer advertising, you will notice a significant increase in traffic to your site. However, not all new visitors ensure a conversion (most don't), and not all Shopify marketing strategies are created equal. In fact, over 75% of all online businesses report that new visitors hardly convert or commit to making a purchase.  If you're finding many of your shoppers stop midway through the purchase funnel (either after adding an item to cart or not purchasing after multiple store visits), thenGoogle dynamic remarketing ads  sounds like the perfect solution for you. Campaigns from these types of ads result in increased sales and greater visibility among potential buyers. With the full guide below to creating dynamic remarketing ads that drive higher-quality traffic to your store, you'll give shoppers the extra push they need to convert.   What are Google dynamic remarketing campaigns? Google’s dynamic remarketing campaigns are special Google Ads campaign types that target users who have already visited your Shopify store at least once. These campaigns are fully customizable; different ads can be used for different visitors based on their interaction with your store. As a concept, remarketing ads were born from the idea anyone who has visited your store or clicked on a product must be interested in a purchase. While this may seem like an assumption, the stats don't lie. The main job of remarketing campaigns is to follow up with visitors and remind them of their initial interest, which inducing them to make the purchase. For example, let's say you sell sports apparel on your Shopify store. A visitor on your site looks up a pair of Nike shoes, reads the product description, stays on the page for 45 seconds, and then exits the tab. With a Google dynamic remarketing campaign, you can send targeted ads for Nike shoes to that visitor based on the product page they visited. You can create these campaigns with multiple iterations as well. For instance, you can split your visitors into customizable audience lists and have Google send out custom ads based on the list they belong to. These lists include shoppers who visited your home page, product pages, added an item to cart, and more.  Why Shopify merchants need Google dynamic remarketing campaigns  There are many advantages of using Google dynamic remarketing ads in order to meet your sales goals and increase your business’s growth. There are many advantages of using Google dynamic remarketing ads in order to meet your sales goals and increase your business’s growth. Here are a few of the best reasons for you to sue such a campaign using a Google ads dynamic remarketing guide.   Reason 1: Encourage shoppers to return to their carts About 75% of shopping carts are abandoned without a completed checkout. This is where remarketing ads can make a difference. Most shoppers simply browse or add things to their cart for a purchase at a later date. You can create a campaign that targets such kinds of visitors and remind them of their interest which will nudge them into making a sale. If your store has a special offer, you can also add this to the ad which sweetens the deal for the customer. Reason 2: Personalized ads Recent studies by Accenture show that customers prefer personalized ads. Not surprisingly, the chances of a shopper making a purchase increase significantly following a "personalized" ad. Google dynamic remarketing campaigns are tailor-made for ads that feel personal and highly targeted.  One way to do this is sending customized emails based on past shopping behavior on your site. This creates a personal connection with the customer and makes them feel like you care about their experience and patronage. Reason 3: Returning customers Returning customers tend to spend more money than any other type of shopper. A remarketing campaign wades through the sea of choices and reminds customers of their previous spending history. These types of targeted ads will boost your sales and create a stronger bond with your customers. Reason 4: Updating shoppers One of the top advantages of a remarketing campaign is showing new products to past (interested) visitors.  For example, if you have recently expanded your product line to sell plus-size clothing for women, creating a campaign about this update will keep you relevant. A shopper who couldn’t find her right size (but liked the style of clothes at your store) has a better chance of returning to your store. You can also use the campaign to promote customer loyalty programs. Reason 5: Great ROI Blue Mist Marketing found remarketing campaigns cost 56% less than other types of marketing strategies. Google dynamic remarketing campaigns give you relevant data to show exactly how much you are profiting with respect to your time investment. Based on this data, you can create more effective marketing ads. How to create a dynamic remarketing campaign in Google Ads Even with minimal coding experience, dynamic remarketing is fairly easy to set up. Google automatically creates 5 different customer match lists based on the pages shoppers have visited on your store. These include: Converted customers Homepage viewers Product Page viewers Shopping cart abandoners Category Page viewers You can also customize these lists. However, if this is your first time using dynamic remarketing, we suggest you use Google’s list and make changes later. Creating a remarketing campaign is a simple 3-step process. For success, carry out the following steps in order: Make sure that your Google Merchant Account is linked with your Google Ads account Using the right tag, add the Google remarketing pixel to your online store Set up a bid after you have created your desired dynamic remarketing ads Step 1: Link your Google Ads account with your Google Merchant account 1. Go to the Google Merchant Center. Click on the three small dots in the top right-hand corner next to your icon. Click on Account Linking. 2. Add your Customer ID for Google Ads, and then click on ‘Send link request’. 3. Select the Settings to a cog in your Ads account, and click ‘Linked accounts’ from the drop-down menu 4. Select the Google Merchant option 5. You will see a request in your Google Merchant Center like the screenshot below: 6. Select ‘View request’, and click on ‘Approve’. It will say ‘Approved’. Your Google Merchant Center will be now linked with Google Ads. [note]If you want to audit your Google Merchant Center, check out the Google Merchant Center audit guide.[/note] Now that you've linked your Google Ads account with your Google Merchant Account. Let’s move on to Step 2. Step 2: Use the right tag & add the Google remarketing pixel to your Shopify store Go to ‘Shared Library’ in Ads, and select ‘Audiences’. Select website visitors and click on ‘Set up remarketing’. Check the “use dynamic search ads” box and select the type of business from the dropdown. Click on 'Set up remarketing'. Select ‘View Ads tag for websites’ and then add the code to have the remarketing pixel on your website. For Google to build the lists, you'll need to first identify your category pages, home page, checkout pages and product pages. Step 3: Create your dynamic remarketing ads Now that your Ads account is linked and you've added the Google remarketing pixel, the next step for you is to create your Dynamic Remarketing Ads: Use the Google Display Network to create a new campaign. Select the option that says ‘Take action on your website’. Name your campaign and fill the settings as you would do for a search campaign. Tick the box next to ‘Use dynamic ads’ to confirm that you want to use dynamic ads. Select the business area and the merchant feed you choose for your dynamic ads. Save the campaign, and create your first ad and relevant ad groups. How to create Google dynamic remarketing campaigns with AdNabu  AdNabu dynamic remarketing app is a convenient app that helps Shopify merchants simplify  process of creating customized and targeted remarketing ads. It takes out all the guesswork and offers full customer support while merchants install and run their ad campaigns.  AdNabu automatically creates the remarketing tag on its own, saving you the effort of doing it yourself. It applies this tag to all of your site pages, scans each relevant visitor profile for matching campaigns and ensures audiences are properly created in Google Ads.  Here is how to easily install the AdNabu dynamic remarketing app: Login in to the Shopify app store Use the search bar to find AdNabu Dynamic remarketing App Select the Google Ads Dynamic Remarketing App Select Add App Link your Google Ads account Login with your Gmail address linked with your Google Ads account Read the terms & conditions and allow permission Your Shopify store will show a success page. Google Dynamic Remarketing app is now live! Google Ads conversion tracking for Shopify success Remarketing ads are a great strategy for stores of all sizes. But if you can't track how ther ads are performing or converting, what's the point? Linking Google Ads with Google Analytics is the easiest and best way to track your campaigns to make adjustments and improvements over time. But only one tool connects them with 100% data accuracy. Littledata's smart connection for Google Ads automatically pulls your Shopify data into your Google Ads account, so you can retarget ecommerce segments and track your sales easily. To name a few, the connection: Increases your Google Ads ROI with Shopify data for smarter retargeting Get back visitors who abandoned cart Retarget your users who viewed product details but didn't buy Prevents you from wasting money acquiring visitors who have previously purchased Get consistent data across both platforms View Google Ads costs in Google Analytics Connect Littledata's Shopify app for accurate tracking of checkout steps [note]You can try Littledata free for 2 weeks and test out the connection for yourself![/note] Wrapping up Google dynamic remarketing campaigns have proven to be a cost-effective, sales-boosting marketing move. One of the biggest advantages of using these campaigns is the ability to capture returning shoppers. Without a loyal customer base, your store can't survive in a market where merchants live and die by churn. Capturing the attention of shoppers is vital tom Shopify success, and Google dynamic remarketing does just that!   This is a guest post by AdNabu. AdNabu helps improve sales in Google Ads for ecommerce companies. If you are running search, shopping or display campaigns in Google Ads, their software will be able to increase your sales. Sign up today for a 14-day free trial.

2019-12-11

What you can track with Littledata's Google Analytics app for Shopify

Here at Littledata we believe that everyone should have access to professional-level analytics tools for tracking, reporting, and improving sales and engagement. That's why we built the ultimate Shopify app. Shopify is one of the best ecommerce platforms, but Shopify's native analytics are limited and the platform's standard integration with Google Analytics is incomplete and unreliable. In contrast, our Shopify connection uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data. Below is a table outlining the differences in tracking. What you can track with the Littledata Shopify app for Google Analytics [subscribe heading="Top Shopify app for Google Analytics" button_text="Learn more" button_link="https://www.littledata.io/shopify"] * Orders can be attributed back to a marketing channel or campaign, and linked to multiple previous visits by the customer using multi-channel attribution in Google Analytics The Littledata app makes all of this remarkably easy. It guides you through the correct Google Analytics setup for your Shopify store, then provides curated reports and analytics to help you make sense of your new stream of reliable data. In addition to 100% accurate sales tracking, Enhanced Ecommerce events and advanced marketing attribution, our Shopify app includes ReCharge integration for subscription analytics. After all, how can you grow a business unless you understand what share of your sales comes from repeat buying versus new customers? You don't have to be a Google Analytics expert to use Littledata's Shopify app. In fact, the app works best for product and marketing teams that are eager to learn about the big power of little data. We simplify the setup process and streamline the reporting process. It's that simple. Try it today for free in the reporting section of the Shopify App Store and see for yourself!

2019-11-26

5 things every Shopify merchant needs to know about customer retention

Every brand using Shopify needs to focus on customer retention if they want to thrive, not survive, long-term.  It’s not enough to only acquire customers or simply engage with customers.  Without retention marketing strategies to turn one-time shoppers into loyal, repeat customers, you’re missing out on the most valuable customers your Shopify business could have. Here’s why: Retained customers have a higher AOV It’s no secret: customers that spend more are better for your business. But did you know that with every purchase they make, your most loyal customers spend more each time? Research by RJ Metrics showed that of your loyal customers, your top 10% spend over 3 times more per order than the bottom 90% of your business. If that seems crazy, this is even crazier: your top 1% loyal spenders spend 5x more than your bottom 99%. Your most loyal and retained customers don’t just love you, they love buying from you! Retained customers are more likely to convert So if your repeat Shopify customers make more valuable purchases, it probably takes more effort on your end to make those more valuable purchases, right? Wrong! With customer retention strategies in place, your retained customers are actually more likely to convert than first time buyers.  To accurately track both first time purchases and repeat purchases (and all the events that lead up to the purchase), Littledata's ReCharge connection is the perfect integration for Shopify stores, particularly subscription stores. [subscribe] Customers that have purchased from you only two times previously arenine times more likely to convert when they land on your store. Even if you’re operating with a small average order value (AOV), you can make huge strides with your bottom line with the right retention strategies in place. Repeat customers have already been through your customer journey (i.e. from discovery through consideration through purchase and post checkout). This means they know and understand your total brand experience.  If you’ve done your part to make the customer experience exceptional, customers will be more motivated to add more products to their carts in the future (and re-live their positive shopping experience from before). Retained customers can’t help but talk about your brand Your user-generated content and other social proof can have a profound and lasting impact on your Shopify store’s traffic, conversion rates, and profits.  Customers that share their purchases and leave reviews will influence the buying habits of everyone who sees the content they create.  The more often customers shop with you, the more likely they are to refer their friends to a store, and with the power of a referral program, you can help motivate your most loyal brand advocates to spread the word about your products. By giving both types of advocates a reward for referring (and giving their friends a reward for accepting the referral) you turn your brand advocates into a self-powered marketing machine that churns out more loyal and retained customers exponentially. Win-win. Retained customers come back during your most profitable seasons As soon as BFCM campaigns come to a stop and the ROI is being analyzed, many Shopify businesses (particularly Shopify Plus stores) already begin planning for next year.  For your repeat customers, you never have to wonder if they’re going to come back during your busiest sales season. While most shoppers will spend an extra 17% more during the holiday season, your retained customers will spend 25% more all on their own!  While you might want to make sure you’re making the most of Black Friday Cyber Monday, your efforts should be focused on your top customers and making sure they remember that buying from your store is a top option.  Retained customers are more likely to return At the beginning of this article, we mentioned that retained customers are more likely to convert. However, before they convert, they have to first find their way back to your store.  Luckily, the odds of a customer making a purchase gets better and better with each sequential purchase they make.  After one sale, a customer has a 27% chance of converting again, but after a second and third sale, their chances increase to a staggering 54% chance of returning.  Tracking customer retention is...simple? Tracking customer retention may seem like a daunting and time-intensive task. Luckily, many of the key metrics that measure ecommerce success and retention are things you’re already keeping an eye on. No matter how intensely you focus on retention, perhaps the two most important metrics to track are:  Repeat purchase rate (RPR) - the percentage of your current customer base that has purchased for a second time. This metric is a solid indicator of the value you’re providing to your customers. Average order value (AOV) - the average dollar amount spent each time a customer places an order on your store. To calculate AOV, simply divide total revenue by a given number of orders. As your customers become more engaged with your brand and move from being simply acquired to retained, these metrics should give you a square idea of the affect more retained customers are having on your bottom line (and your customer lifetime value).  Two other significant metrics are referral traffic and customer churn rates.  Referral traffic - this is easy to see with a Google Analytics integration and easy-to-use loyalty and retention software. Referral traffic will help you know whether you need to hone your referral messaging or change the value of a referral offer. Churn rate - for subscription stores especially, Shopify merchants live and die by churn. This is the rate at which customers stop subscribing to your store (aka the rate of “come and go”). Churn is the flip side of your repeat purchase rate since it tells you how many of your customers shopped with you once but didn’t bother coming back. Knowing this number will help you accurately measure the success of your combined retention strategies. Retained customers are your best customers Even after landing sales, your work isn’t done. The more time and effort you invest in engaging with your existing customer base and motivating them to be loyal to your store, the easier it will be to bring them back and push them to make a repeat purchase.  Start building the brand loyalty that will make your Shopify store a success story.    This is a guest post by Tim Peckover, the Growth and Content Marketer at Smile.io who lives for a good book, strong cup of coffee, and building community. Smile.io provides easy-to-use loyalty programs to help businesses transform one-time sales into repeat, loyal customers. 

2019-11-14

Shopify analytics vs Google Analytics: which offers better ecommerce data?

If your Shopify store is starting to pick up traction, you've probably wondered if you're better off using Shopify's native analytics platform or Google Analytics, the household name for cross-industry reporting. Truth is, both Shopify analytics and Google Analytics offer unique benefits and features of their own. The difference, however, is that one of them is inherently incomplete, leaving Shopify merchants without valuable insights to make well-informed decisions for their store. So, which of them is incomplete? Let's dive in. Shopify tracking Shopify's analytics dashboard (available to both basic Shopify stores and Shopify Plus stores) provides a birds-eye view of the "big ticket" metrics, including average order value (AOV), conversion rate, sessions by location, sessions by traffic source, etc. With Shopify analytics, merchants can do the following: check and compare the value of recent sales by time period compare sales channels by performance track average order value identify store visitors by source (social media channel, location, etc.) monitor shopper trends over time Break in the system However, Shopify analytics offers an incomplete and inaccurate view for merchants, including key metrics like average order value and customer lifetime value (LTV). How do we know this? Take an example from earlier this year, when our team analyzeddata from 10 Shopify Plus customers to see whether the sales by traffic source report within Shopify analytics could be trusted. [subscribe] Turns out, the sales by traffic source report was broken. Looking at 180,000 orders for 10 stores in Q4 2018, here are the marketing channels which Shopify Analytics says brought the traffic: Direct 83.5% Social 9% Search 4.5% Unknown (other websites, not social or search) 3% Email ~0.1% Clearly, the Direct channel traffic seems high — what channels was Shopify grouping under Direct? As you can see below, Shopify's data is all wrong. Here’s a comparison of Shopify’s attribution to Google Analytics last-click attribution of sales for one of these customers: Unfortunately for merchants primarily using Shopify analytics, the proof is in the pudding. Shopify users have frequently shown doubts as well — when we googled the keyword shopify analytics, the first Google-generated FAQ was is Shopify Analytics accurate? So is Google Analytics any more reliable for Shopify merchants? Google Analytics tracking With Google Analytics, merchants can do the following: Track number of sessions/purchases AND unique sessions/purchases Calculate accurate customer lifetime value (LTV) Dive deeper with acquisition reports — analyze campaign performance, referrals, etc. Segment by user type to evaluate your visitors (and potential ROI of retargeting them) Run conversion rate optimization (CRO) tests Analyze checkout funnel drop-offs Track which landing pages generate the most revenue Monitor your target keywords and optimize your store messaging accordingly Use custom segments to see the difference in revenue between search terms The list goes on. But beyond tracking site visitors, sessions, and other customer behavior on your store, Google Analytics provides a more complete picture of store performance within a more robust dashboard. Out with the old Without Enhanced Ecommerce reporting, GA still offers a somewhat limited view of shopper behavior. The EE plugin provides useful data about customer behavior before a purchase is made, giving you a better picture of the buying journey for your customers. Every stage is tracked — from research to consideration to purchase and even refunds. Enhanced Ecommerce does a little bit of everything: Customer behavior before, during, and after a purchase Detailed reports on: Average order value Add to carts Average order size Affiliate data records (number of transactions, affiliate revenue, etc.) Cart abandonment Track customer turnover — at what stage of the funnel are they walking away? Shopper engagement, including product views and purchases Coupon and discount reporting Even with EE, Google Analytics isn't a perfect platform. There is a problem with the reliability of transaction volumes within GA (luckily, this can be fixed with Littledata's Shopify app). But using Shopify’s reports alone to guide your marketing is ignoring the power that has led Google Analytics to be used by over 80% of large retailers. [note] See 4 reasons why you need Google Analytics for your Shopify store.[/note] GA's Enhanced Ecommerce plugin also offers a big step up from Shopify's basic reporting: Google Analytics Enhanced Ecommerce If you're a Shopify merchant using Google Analytics (either as your main reporting tool or in conjunction with Shopify analytics), make sure you enable Enhanced Ecommerce (EE) reporting on your GA dashboard, if you haven't already done so. [note] Learn more about EE reports and how to set them up here.[/note] EE offers Shopify merchants a gold mine of additional data. But while GA users have EE reporting functionalities by default, the biggest difference is that Shopify's tracker (in this case) does not accurately populate all the reports available with EE enabled. Bridging the data gap Littledata's solution comes packaged in a top-rated Shopify app, where you can get a complete picture of your Shopify store performance, all within the familiar Google Analytics dashboard. With the app, you won't have to worry about switching back and forth between reporting tools or crossing your fingers in hopes that the data you're seeing is accurate. The app offers 100% accurate data from every event (including page views, add to carts, purchases and refunds) that takes place in your Shopify store at every step of the customer journey. It also guarantees pinpointed marketing attribution, so you can track where your customers are coming from and exactly how they arrived at your store. Consider your tracking accurate and automated from here on out! [subscribe] A better question to ask While Shopify’s dashboards give you a simple, daily overview of sales and product data, if you're spending at least a few hundred dollars per month on online advertising or investing in SEO, you need a more robust way to measure success. So, Shopify analytics vs Google Analytics might be the common search query, but here's a better one: how do I ensure my Shopify tracking is accurate? For that, it's Littledata to the rescue. Shopify Plus users should stay tuned for Part 2: Do I need a Shopify Plus expert to help with Google Analytics?

by Nico
2019-11-05

My ReCharge talk: which marketing channels bring you profitable customers?

This past September, our team attended #ChargeX in LA, an annual conference for the Shopify ReCharge community. There were agencies, app developers, and a ton of Shopify Plus stores using ReCharge to power their subscription ecommerce. Day 1 of the conference was mainly focused on partner agencies looking to build off the ReCharge platform, while day 2 was designed for Shopify merchant success. We saw plenty of familiar names and faces, but perhaps the highlight of the weekend was sharing my talk which orbited around lifetime value: which marketing channels bring you profitable customers? Check out my full talk below. If you have questions, be sure to get in touch with support or our team of Google Analytics experts. If you have questions about our advanced Google Analytics connection for ReCharge stores, we're here to answer those too. Enjoy the talk! https://youtu.be/ubFDTY1M6HU Main points How agencies can measure which marketing channels bring in the most profitable customers Current fragmentation for marketing attribution – customer purchase data and browsing data in seperate silos Overview of the many channels that all funnel into calculating lifetime value from pre-checkout through subscription renewal How to predict which visitors will be high value, and experiment with what content you push to them Three levers that impact Customer Lifetime Value (LTV)

2019-10-30

Top 6 coffee brands using ReCharge for Shopify

In a recent post, we discussed the top four benefits of a Shopify ReCharge connection. As mentioned in that post, ReCharge helps Shopify and Shopify Plus merchants sell subscriptions easily and smoothly. When you connect ReCharge to your store (it works for both Shopify and Shopify Plus), you'll see ReCharge's full feature set at work — track a variety of subscription types, including single product, mixed cart & entire cart subscriptions. Why connect ReCharge with Shopify? The ReCharge and Shopify APIs allow ecommerce managers and developers to: customize the checkout experience for customers personalize how those customers manage their subscriptions automate product discount codes order cancellation processes or updated pricing on select items And that's just scratching the surface. Installing ReCharge on your store also means orders are processed faster (thanks to an increased API call limit). [note] Littledata's Google Analytics app is designed for better subscription ecommerce, including accurate tracking for marketing attribution and checkout steps.[/note] For Shopify Plus merchants, ReCharge also has full compatibility with top-rated apps like Klaviyo and Smile.io. However, without hiring expensive Google Analytics consultants, ReCharge customers don't have a way to get full lifetime value reporting for ecommerce subscribers — until recently. [subscribe heading="Get Littledata's ReCharge connection for Shopify" background_color="green" button_text="get the connection" button_link="https://www.littledata.io/connections/recharge"] Using Google Analytics to sell more subscriptions From first-time transactions and repeat orders to marketing campaigns at every stage of the funnel, Littledata's advanced Google Analytics integration for ReCharge merchants lets you capture the entire subscriber journey and segment first-time from recurring purchases. Littledata connects your Shopify store and ReCharge data automatically, so data from every step your customers take is reeled into Google Analytics: There's a reason ReCharge is a highly-rated tool for Shopify merchants — it really works! One of the newer industries where subscriptions have quickly become popular is coffee. Below, check out 6 coffee subscription brands that currently use both Shopify and ReCharge for ecommerce success. 1. Groundwork Coffee A Littledata customer, Groundwork Coffee is an organic coffee roaster based in Venice Beach, CA. For over 30 years, Groundwork has valued local community impact and pushed global, responsible coffee sourcing through its popular cafés and online store. While Groundwork sources from nearly every major growing region in the world, the roaster's mission is to "ensure that none of those offerings come at the expense of the farmers who brought them to market." 2. Dripkit Dripkit sells coffee beans, coffee gear and gift sets online through its popular Shopify store. One of the better known "gear brands" in the industry, Dripkit partners with esteemed roasters to pair their top roasts with Dripkit's single-serve pour-over. Take barista-quality coffee on your morning commute to work, enjoy it at home, or even take it on a camping trip! Dripkit also offers a coffee quiz to help first-time customers and new coffee drinkers narrow down their choices. 3. La Colombe La Colombe is a large roaster and wholesale coffee brand originally based in Philadelphia, PA with locations throughout the US. La Colombe offers online brew guides, a popular coffee subscription and a signature canned draft latte that can be found in grocery stores like Trader Joe's, Whole Foods and Publix. 4. VitaCup A Littledata customer, VitaCup offers infused coffee and tea with vitamins and superfoods. From coffee grounds and espresso pods to tea bags and quick caffeine shots, VitaCup has a wide product selection for coffee consumers of all kinds. 5. Heart Coffee Roasters Heart Coffee Roasters is perhaps Portland's biggest household name among coffee connoisseurs. Known for its high-rated coffee and premium coffee products, Heart's impact stretches far beyond its three physical locations. Heart has a popular coffee subscription where customers can enjoy a new bag of beans every one, two or four weeks. 6. Brio Coffeeworks  Brio Coffeeworks is a specialty roaster, retail boutique and espresso bar located within the Southend Arts District of Burlington, VT. Brio sells a variety of blends, decaf and single origin coffee from across Africa and Central America. Brio also sells apparel, coffee gear and even educational books for those new to the coffee world.

by Nico
2019-10-29

Optimizing Littledata's enterprise plans for Shopify Plus

Here at Littledata we've been lucky to have a chance to scale along with Shopify. Larger brands have been increasingly drawn to the platform's ease of use, and Shopify Plus merchants now include Leesa, Bulletproof Coffee, LeSportsac and Gymshark. The most successful Shopify Plus stores are using Google Analytics as the single source of truth, so we've built out connections to solve their Shopify analytics issues with tremendous attention to detail. But when it comes to extra support, there's a lot more involved. Since launching our first Shopify app in 2017, we've grown both our feature set and our enterprise plans to make it easy for Plus stores to make data-driven decisions around online sales and marketing, from major marketing channels like Facebook Ads to product mixes, custom checkout flows and multi-currency payment options. The path hasn't been short or straight. Here's how it all started, and where we are now. Shopify's growth Shopify is growing fast with no signs of slowing down (the stock price might level off, but growth remains strong). This year, significantly, Shopify's market cap surpassed eBay's and, as we noted at Shopify Unite, the annual developer conference in Toronto, the company will be pumping over a billion dollars into developing their own fulfillment network to help SMBs take aim at Amazon. It's not that Shopify is the only solution out there. There actually are viable competitors for DTC brands in certain niches -- BigCommerce, Spree Commerce, and Magento come to mind -- but I'll save those thoughts for a longer article on the state ecommerce platforms globally, including 'headless' APIs and open source solutions. As Shopify Plus has become the most recognized solution, larger brands are realizing that plug-and-play doesn't mean too-many-limitations, or at least that those limitations are changing. Larger brands -- especially when managed by ecommerce veterans who've had to maintain, not just build, an ecommerce solution by hand in the past -- are seeing the inherent limitations to the slickest UI and building blocks on the market, as a blessing not a curse. Shopify Plus now clearly excels at: Usability. Shopify Plus makes it easy for merchants to create slick, responsive sites. It's been that way from the beginning, but as the capabilities have expanded, that usability has become a key value prop for larger brands. Multi-currency sales tools. It's now easy to sell in multiple currencies with multiple 'stores' or Shopify Plus instances. Selling in US dollars but want to launch a new brand experience in France or Japan? Shopify Plus makes this relatively painless with Shopify Pay. Everything Instagram. While larger brands rely on a variety of social networks for sales and marketing, Instagram has quickly risen to the top. Shopify has made it easy to integrate Instagram into your shopping experience and make any Instagram post or story a shopping experience. Customizable without being easily breakable. Thanks to Shopify Scripts, available only to Plus stores, and (an increasing number of) ecommerce APIs, Shopify Plus is now an excellent option for customization that doesn't require a team of developers to build or maintain.  A vibrant app ecosystem. The Shopify app store is an industry-leading approach to solutions built in response to real merchant needs. This allows for a thriving community around what Paul Rogers calls the 'app' approach, where the core of the platform is "managed" by Shopify and set in stone, so you can build flexible customer experiences on top of it. Automation. With Shopify Flow connectors, it's easy to build automations (when this happens, trigger this other thing). Name recognition. Let's face it. Name recognition is something that's often overlooked in industry analysis about the growth and churn for ecommerce platforms, but it's no small feat. Top agencies are finding that even if they try to recommend a different platform to a merchant, it can be an uphill battle. But there's also a consistent problem: questionable analytics. Shopify Plus stores often find out even after a much faster launch process than they might have found with a different platform, and a seamless design experience, their Shopify data doesn't match Google Analytics. That's where Littledata comes in. How we've adapted Are Plus stores really that different from 'regular' Shopify stores? Well, yes and no. The needs for ecommerce growth hacking -- using analytics to make data-driven decisions to scale an ecommerce site consistently -- are remarkably similar for both Shopify and Shopify Plus stores, and the core tracking issues are the same for any store with a Shopify checkout , whether you're doing 100 orders per month or 10,000+. The difference often comes from more subtle issues with Google Tag Manager implementation, or custom setup and reporting, like the need for a comparative attribution model or lifetime value reporting segmented in a way specific to your landing pages, product groups or checkout flow. To fit the needs of Shopify Plus stores we have honed our main analytics connectors and tested and improved them for ease-of-use and scalability. Here are some of the enhancements specific to Plus stores: Server-side tracking for Shopify. Complete sales tracking, including checkout steps and refunds, is the core of our business and we've continued to improve this for Plus stores, whether you're sending the ecommerce data directly to Google Analytics, or to Segment first. We're here to help you track every checkout step and marketing channel, no matter how custom your setup. Smart connections. The success of our app with Plus merchants has led to a wide range of improvements to additional connections, such as plug-and-play tracking for custom checkouts with our ReCharge and CartHook connections, and ensuring that the Facebook-Ads-to-Google-Analytics connection works for Instagram Ads too! Lifetime value (CLV/LTV) reporting. Customer lifetime value reporting is essential, but it's hard to do manually. So we now automatically include custom dimensions for calculating lifetime value in Google Analytics. Data ownership. After testing a reporting dashboard in the app, we found that Plus stores wanted more direct data ownership. So now you own the data completely, in Segment or Google Analytics. On an enterprise plan, we can help create custom reporting specific to your business in tools like Data Studio and Tableau, or even directly in Google Analytics. Segment.com integration. Segment is increasingly used by Plus stores. So over this past year, we worked with Segment to launch their only officially recommended Shopify connector. You can now use Shopify as a Segment source and get consistent, reliable data. Google Tag Manager. Our script now uses gtag and is easy to customize for any GTM setup. On enterprise plans, Littledata customers are able to get help with planning, testing, implementing a custom Tag Manager setup, plus optimizing site design and online marketing using that data. Multi-currency tracking. We offer multi-currency tracking for all of the payment gateways we support. If you're using Google Analytics, you can also use Littledata to segment all of your orders (and customer behavior before purchase) by payment gateway. Subscription ecommerce. The subscription ecommerce market continues to grow rapidly, now totalling more than $12 billion in the US alone. We've honed our ReCharge and Bold integrations to offer Shopify Plus stores advanced tracking for subscription sales, automatically. Expert support. We now offer enterprise plans to fit any DTC brand budget, so you don't have to be lost in the dark about analytics. One thing I really love about Littledata is how we've managed to keep the core tracking tools extremely affordable, while also offering a wider range of enterprise plans at approximately 1/10 the cost of hiring outside consultants or someone in-house. How do we do it? With the power of our own tech, plus a top-rated team in terms of both customer happiness and analytics expertise. Enterprise plans What's included in enterprise plans today for merchants that want additional support? Here's how they break down. Littledata Enterprise We've always offered some form of support on enterprise plans, but early on we struggled as an organization to figure out how best to use that support time with our merchants. Now we have it down to both an art and a science. Especially popular with Shopify Plus stores that have started to get some brand recognition, such as Rachel Zoe's Box of Style subscription box, Craft Gin Club in the UK, and Dave Asprey's coffee lifestyle brand Bulletproof, Littledata's enterprise plans give you data when you need it and support when you want it. Basic enterprise plans can be paid monthly or annually. They include: Dedicated account manager Shopify Plus support Unlimited connections Unlimited data thresholds Unlimited country stores Every account manager at Littledata is an analytics expert. They can help to ensure accurate setup of your Segment or Google Analytics tracking, and recommend proven implementation and optimization strategies for Shopify Plus. After all, once you know that you can trust your data, focusing on the right metrics can make a world of difference. Enterprise Plus We've also started to offer a specific set of additional services for Shopify Plus stores in customizable Enterprise Plus plans. Every Enterprise Plus plan is unique to your enterprise ecommerce needs, whether you're looking for advanced multi-currency tracking, Tag Manager support for custom ad campaigns or checkout flows, or custom LTV reporting for subscription ecommerce. Enterprise Plus plans include everything in basic Enterprise plans, such as support from an analytics expert, plus some combination of the following: Custom setup Custom reporting Manual data audits Segment support Google Tag Manager support Analytics 360 Suite support Optimization support And a whole lot more. See what's included in our enterprise analytics plans. In short, we're here to make sure that you can trust your data -- and use that data for actionable results.  We've come a long way already, but this is just the beginning. The sky's the limit! If you'd like to apply for a Littledata Enterprise plan, the first step is to book a demo online.

by Ari
2019-10-24

Advanced Google Analytics connection for CartHook

We're excited to announce a completely updated connection for Shopify and Shopify Plus merchants using CartHook. The smart connection makes it easy to track your unique CartHook funnel in Google Analytics. CartHook is a powerful one-page checkout and upsells app for Shopify stores, and Littledata's mission is to fix your tracking, automatically. The updated CartHook connection - available for the first time directly from your CartHook admin - heeds that mission in helping merchants track every sale, refund and ecommerce checkout step: Track your unique checkout journey, including CartHook Checkout, landing pages and one-click upsells Get complete marketing attribution thanks to Littledata's smart script Segment sales by payment gateway Own the data in Google Analytics, and connect to your favorite reporting tools It's an advanced Google Analytics integration for Shopify and CartHook, easy to set up in less than 10 minutes. What's new CartHook was one of our first integrations at Littledata - before we even had 'connections' in the app! But it had to be done manually, and some merchants needed a custom setup. Now any Shopify store using CartHook can activate our automated Shopify and CartHook connections.  And what's even better? We're honored to be one of the first CartHook apps available directly from their admin. You can enable the connections from the CartHook dashboard or from the Littledata dashboard. Either way, the app will guide you through the setup steps to get the data flowing. Seriously, it's that easy! How it works Littledata's advanced Google Analytics connection for CartHook merchants automatically tracks every sale, refund and checkout step, so you can focus on growing your business.  The integration makes it easy to get accurate data on all CartHook purchases, including upsells, with clear attribution from all traffic sources in Google Analytics. In short, whatever you're doing with CartHook Checkout, we can help you track it. The connection takes advantage of Littledata's smart script for Shopify stores, making it easy to get extra benefits like multi-currency tracking and gtag/Google Tag Manager support, plus free reporting on your sales and marketing data.  [note]The CartHook connection works in tandem with our Shopify connection, so you need to activate that one first.[/note] Support from an analytics expert Have questions about using CartHook with Google Analytics? Check out our new help center for a range of articles about scaling fast with accurate data, from technical documentation about how the Littledata app works with CartHook and Google Analytics, to Google Tag Manager setup and event mapping guides. And if you're looking for analytics support, we've got your back. Littledata Enterprise is a popular choice among Shopify Plus merchants who want custom setup and reporting, or maybe just a Google Analytics-certified account manager to help them scale.

by Ari
2019-10-08

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