Category : Shopify
How Shopify Plus stores can set up multi-currency reporting in Google Analytics
An increasing number of ecommerce brands are using Shopify Plus to manage international stores and sell in multiple currencies. Since there are a few setups you may have, here are my recommendations in each case to get the most versatile reporting in Google Analytics (GA). For a single store accepting multi-currency Littledata’s enhanced Shopify tracking already handles multi-currencies at all stages of the shopping journey. We recommend you have just a single web property and single view in Google Analytics. Our audit checks will make sure the currency you have set up for this view matches your Shopify store currency. For multiple stores, with different default currencies (GA standard) I recommend you set up a single web property, but with different Google Analytics views for each country store. You can create one ‘All countries’ view in the same currency as your company’s default reporting, and then each country store would need filters set up to include traffic only from that country. Here's how to set up the filters: Go to the Admin section in Google Analytics, and click Filters under the View settings Then click to ADD Filter Then set up a filter to include traffic only from this store’s hostname Then Save the filter This could be tricky if you use a third-party checkout, where the hostname will be shared across stores (see below). Each country view in Google Analytics would have the same currency and timezone set as the Shopify store, so you can compare like-for-like orders. In Littledata, you would create different accounts for each country store and be able to audit and benchmark your stores' performances separately. Multiple stores, with different default currencies (GA 360) With GA 360, you have the added flexibility of being able to setup a roll-up property, combining ecommerce events from multiple properties. So you have two options: Go with the same solution as for GA Standard. The advantage here is that with a single web property, you can easily track visitors as they move between your country stores (i.e. if users are directed to a country after seeing a marketing campaign, you can still attribute the marketing campaign as they move to a different store). Set up a separate web property for each country store, and roll-up into a group property. The advantage here: your data is clean, but you can’t track cross-country visitors. Option 2 is going to work better if you leverage third party checkouts like ReCharge Payments or Bold Cashier, where it may be hard to filter out the traffic from only one country. If you're not sure what to think of this, don't fret — Littledata's analytics team can guide you in multi-site setup with an Enterprise plan, so please reach out if you're feeling confused. [subscribe] Multicurrency support for Shopify If your store presents prices in multiple currencies using Shopify Payment’s multi-currency feature, then Littledata’s app is 100% compatible with multi-currency. Here’s how it works for different parts of the data processing. We use Shopify’s definition of ‘presentment currency’ and ‘shop currency’. Storefront data layer All prices for products in the LittledataLayer and dataLayer variables will be in shop currency, regardless of the presentment currency. This includes the add-to-cart events handled by Littledata’s servers. Checkout steps Prices are sent in the presented currency and converted by Google Analytics (or Segment) to the target currency at current exchange rates. Orders & Refunds All orders and refunded items are sent to Google Analytics in the shop currency. Multiple country stores sending to one web property If you have multiple country stores, with different shop currencies, all sending data to a single web property in Google Analytics, this is also handled by our tracking script.
Why did Shopify delist Beeketing’s apps from their app store?
Shopify recently announced it will be delisting Beeketing apps from its store. Beeketing builds a popular range of marketing automation apps to improve on-site conversion on ecommerce stores. Shopify’s official statement says this was due to violations including “inadequate support for merchants and abuse of our marketing tools”. But was it also due to the apps' poor performance? [subscribe] To investigate, we looked at the July conversion rate for 115 stores using Beeketing’s apps versus 884 similar stores that did not use these plugins. We found that the median ecommerce conversion for stores using Beeketing apps was lower at 1.4% versus 1.6% for stores without their apps. At 10%, this confidence level is a significant differential. Although we found Beeketing apps increased add-to-cart rate (5.3% rate for Beeketing stores vs 4.2% without), this was not significant — it was based on a smaller sample of only 15 stores using Beeketing with add-to-cart rate tracked. What it means We can’t tell exactly which Beeketing apps these stores are using. However, we'd conclude that the seller urgency and intervening sales popups they are famous for might boost initial engagement, but don't help eventual purchasing. In delisting the apps, Shopify is likely not harming their merchants’ ability to sell. Speaking of ability to sell, did you know we've built a robust ecommerce benchmarking tool for merchants? Know where you stand with website benchmarks by industry and benchmark your own site with Littledata’s free optimisation tools.
[Free ebook] Dear Shopify merchants, give your product pages the attention they deserve
Typically, online shoppers aren’t engaging with your products because they’re not engaging with your page. To truly optimise conversions, you need product pages that visually appeal, ooze customer value and surpass common industry benchmarks. Once you start optimising your Shopify product pages, it’s off to the races. But on-page optimisation more of a marathon than a quick sprint to test and launch. Just like CRO, product page optimisation is a continuous, analytical process of reviewing, changing, testing and refining. Optimisations help you discover: What your customers find most appealing What your customers like and care about What about your brand makes your customer trust you What ultimately encourages your customer to purchase If you’ve had trouble optimising (or seeing positive results from) your product pages in the past, there’s no reason to get discouraged — there is always room for improvement. For online merchants, the following reminders are the key to Shopify product page success: 1) Establish product page goals Before you create a product page or make changes to your current landing pages, be clear about what you want to accomplish with the page. Every online merchant wants to increase store sales. But many Shopify store owners have more specific, actionable goals to work towards, such as: Increased sign-ups More user engagement Higher monthly page views When planning your changes, think about what success looks like for your product pages. 2) Know how to measure your content Whether your page is more of a content pillar page, category page, or a long product page with plenty of detail, there’s one easy way to measure engagement: track how far down the page users scroll. For your store, reporting should be as straightforward as possible. In other words, when you make changes to your landing page, focus on tracking only the metrics that matter to your product. These are the metrics that yield the most return to your business. Want the other 6 keys to success? Our free ebook, 9 best practices for your Shopify landing pages, contains proven techniques and advice from top ecommerce brands, Shopify merchants and Littledata customers. With our ebook, you’ll be on your way to more store traffic, product views and orders. [subscribe heading="Get the free ebook" background_color="green" button_text="Download it free" button_link="https://www.littledata.io/app/ebook-shopify-product-pages"]
Top 4 benefits of connecting ReCharge with your Shopify store
As the most popular recurring billing solution for Shopify stores, ReCharge helps Shopify and Shopify Plus merchants sell subscriptions easily and smoothly. ReCharge's feature set also allows for a variety of subscription types, including single product, mixed cart & entire cart subscriptions. In our last post, we talked about major challenges for Shopify store owners who manage subscription orders. Today, we're outlining a major solution. Why use ReCharge? By installing ReCharge, Shopify merchants can customise subscriptions for their store (including custom promotions via Advanced Discounts API). The ReCharge and Shopify APIs allow developers to customise the checkout experience for customers and personalise how those customers manage their subscriptions. And that's not all — with access to the ReCharge API, Shopify merchants can harness the power of marketing automation. Whether you want to automate product discount codes, order cancellation processes or updated pricing on select items, you can do just that. Installing ReCharge on your store also means orders are processed faster (thanks to an increased API call limit). For Shopify Plus merchants, ReCharge has full compatibility with popular apps like Klaviyo and Smile.io. Why connect ReCharge with Shopify? As mentioned above, ReCharge helps Shopify store owners easily sell and manage subscriptions. However, without hiring expensive Google Analytics consultants, ReCharge customers don't have a way to access a complete data collection in Google Analytics — until recently. [subscribe heading="Get Littledata's ReCharge connection for your Shopify store" background_color="green" button_text="get the connection" button_link="https://www.littledata.io/connections/recharge"] Wait, why Google Analytics? Arguably the most powerful free tool available to marketers, Google Analytics is a robust data platform that allows for multi-layered tracking, buyer behaviour analysis, segmenting by user characteristics and much more. While GA offers free features and hundreds of metrics for stores of all sizes, it certainly isn't without shortcomings. However, Littledata offers a way to maximise the power of Google Analytics' powerful data platform along with the Shopify ReCharge connection: How to optimise the Shopify ReCharge connection Unfortunately, simply installing ReCharge on your Shopify or Shopify Plus store limits the full power of the connection. That's where we come in. Littledata's Shopify ReCharge connection opens the door to accurate data for recurring transactions through an automated, advanced Google Analytics integration. With Littledata's connection, merchants not only benefit from accurate data — they get more features, automated tools and ways to track their store's performance in GA: 1) Automatically track first-time payments & recurring transactions Shopify reporting is now 10x easier. With Littledata's Shopify ReCharge connection, merchants can enjoy easy tracking of the entire customer journey along with accurate marketing attribution. The best part: you won't need to lift a finger (after granting GA access, of course). 2) Get marketing attribution for subscription revenue Littledata's smart technology automatically connects your ReCharge checkout with Google Analytics for accurate subscription revenue, including first-time payments and recurring transactions. 3) Segment your performance Whether by payment source, subscription plan type or product category, connecting ReCharge with your Shopify store allows you to track performance by segment. Not only does this ensure accurate tracking of your entire ecommerce funnel, but it also frees you to take full advantage of automated Shopify reporting to grow revenue (including report packs designed for subscription analytics). 4) Benchmark your site See how you stack up against other subscription-based Shopify merchants with Littledata's powerful ecommerce benchmarking tool. Not only will integrating ReCharge allow you to see website benchmarks by industry, but you'll also see which key metrics are succeeding and which of them have room for improvement. The ReCharge connection also offers access to professional-level subscription analytics tools. How the Shopify ReCharge integration works From marketing campaigns to first-time transactions and recurring revenue, integrating Littledata with ReCharge lets you capture the entire subscriber journey and all the crucial data it produces. With Littledata’s magic sauce, your Shopify store and ReCharge data are automatically connected and reeled into Google Analytics. Once the two are integrated, Littledata’s revenue optimisation tools pull straight from your Google Analytics data. Connect the apps you know and love In addition to the ReCharge connection, Littledata lets you loop in the subscription tools and marketing apps you rely on most — Facebook Ads, Google Ads, CartHook, Refersion, and more!. Bottom line: Littledata automates the process to ensure accurate sales data and marketing attribution for your Shopify store. You can view the data directly in Google Analytics, or in the Littledata app.
Top 3 benefits of integrating Segment with your Shopify store
Shopify is a terrific, industry-leading platform that continues to see success with its variety of in-app features and integrations for merchants. One of the ways it hasn't been successful? It's native reporting platform. In a recent post about popular brands using the Segment app for their Shopify store, we outlined what the Segment platform is, and why top brands are choosing to use Shopify and Segment together. In this post, we'll run down the three best benefits for merchants using Shopify and Segment in tandem. First, let's start with the problem: What’s wrong with Shopify reporting? Shopify’s native reporting is simplistic and incomplete, missing key steps in the customer journey. This makes it difficult for Shopify merchants to get accurate data on sales and marketing efforts for their store. The situation is even worse if you want to push that data to Segment, as previously this had to be done manually (i.e. you'd need to hire a developer and a consultant just for the setup). The good news: Littledata's new Segment connection (available in the Shopify app store) fixes this automatically. [subscribe heading="Use your store as a Segment source" background_color="green" button_text="Get the app" button_link="https://apps.shopify.com/segment-com-by-littledata"] How does the Segment connection work? Once the data is tracked within your Shopify store, it's then sent to Segment. By adding Shopify to your Segment sources, it's easier to push your Shopify dataset to Segment destinations so you can report and act on ecommerce behavior. Plus, our app fixes the tracking automatically - so you can make data-driven decisions with peace of mind, knowing that the Shopify data is accurate when you push it to Segment destinations. Tracking for Shopify & Shopify Plus To recap from our post a few weeks ago, Littledata's Segment connection sends the following events from your Shopify or Shopify Plus store to Segment. These events will show up as tables in your warehouse, and as regular events in your other destinations like Google Analytics, Amplitude, Mixpanel, Kissmetrics, Heap and more. Among all Shopify apps, the Segment connection offers benefits unique to Shopify partners. Check out our help center for additional questions on the Segment integration. 3 benefits of connecting Segment with Shopify 1) Capture every customer touchpoint Our Segment connection lets you use Shopify as Segment source. In other words, merchants can now automatically track every ecommerce touchpoint on your Shopify store, including: User/browsing behaviour Checkout steps Sales & refunds Customer lifetime value (CLV) Marketing metrics like customer acquisition cost (CAC) When merchants integrate Segment with Shopify, no touchpoint in the customer journey will go untracked. This includes multiple checkout steps, sales conversion data and customer lifetime value (CLV), one of the most crucial metrics for any store owner to track. 2) Server-side tracking for 100% accuracy Speaking of tracking, Littledata's server-side tracking approach within Google Analytics beats out Shopify's native reporting, which is riddled with inaccurate numbers. Server-side tracking ensures each data metric is 100% reliable, empowering merchants to make better, data-driven decisions for their store. 3) Set up in minutes for any Shopify store Quick integrations should never be undervalued. Within minutes, Shopify merchants can have their stores armed with a steady data flow. Sound too good to be true? That's the power of next-gen tracking and reporting. Which events are tracked? Littledata's Shopify app for Segment users automatically tracks key events in the ecommerce journey. These currently include: From your Segment workspace, you can then push this data to hundreds of Segment destinations, such as: Reporting and visualization tools like Mixpanel and Google Analytics Sales and marketing apps like Hubspot and Salesforce Email marketing like Drip and Klaviyo And the list goes on and on...check out this master list of Segment destinations. Enterprise plans for Shopify Plus stores The Segment integration for Shopify captures every stage in the customer journey, empowering you to do more for your store with an accurate dataset. The best way to get started? Littledata enterprise plans are a popular option for Shopify Plus merchants and other stores set on major growth. Enterprise plans offer reliable customer support, a dedicated account manager, help from our Google Analytics consultants, data analytics experts and ecommerce growth hackers.
Top 7 Shopify merchants using Segment
Data can be immensely useful. It can empower your decision making, change your course of action or offer insight into a better way forward. But if data is inaccurate, disorganized, or simply set up to be overwhelming, it can be distracting or even set you up for failure. So where do you start with data? As Shopify continues to develop features for enterprise ecommerce, like selling in multiple currencies, many larger merchants are combining the plug-and-play versatility of Shopify Plus with Segment's dynamic approach to customer data. This is especially true for stores with personalised online experiences, DTC brands and products by subscription. Why? Because each of these businesses are looking to automate the customer journey as much as possible. Last week at Shopify Unite, we learned a lot. But one thing we kept noticing was how often Segment came up in discussions with Shopify partners. With that said, we wanted to take a look at some of Littledata's customers using Shopify and Segment together to supercharge growth. What is Segment? Segment is a streamlined way to clean, collect, push and pull customer data. The company has raised over $280 million and it continues to grow especially fast in the commerce vertical. Their Customer Data Infrastructure (CDI) is built around connections, protocols and personas (single user views), and the platform organizes connections in terms of sources and destinations. In other words, you can think about Segment as a single API for all of your customer data. [subscribe heading="Try the only recommended Shopify app for Segment" button_link="https://apps.shopify.com/segment-com-by-littledata" button_text="Learn More"] You probably know by now that Segment is used by major ecommerce brands like Trunk Club, which famously uses Segment to help deliver personalised style recommendations. Such advanced benefits are increasingly available to everyone. As Shopify continues to push features for enterprise ecommerce, you don't have to be front-page news to take advantage of Segment's functionality. So which mid-sized and larger brands are using Segment together with Shopify? 7 merchants using Shopify and Segment together Each of these stores are currently using Littledata's Shopify x Segment connection, which integrates Shopify with Segment automatically to ensure accurate tracking at every customer touch point. While some of these brands use the Shopify app to push data from Shopify to Segment for ecommerce reporting (with tools like Mixpanel and Amplitude), some are more focused on using data for hyper-targeted marketing automation. Others are combining these approaches for a complete, custom experience and fixed Shopify reporting. 1. Nuun Nuun was the first company to separate electrolyte replacement from carbohydrates. The result? A healthy, hydrating beverage without all of the extra sugar and additives. Nuun started ten years ago and has continued to expand to offer a variety of products for hydration and healthy living. The products are now sold in over 5,000 outlets in the USA and available in over 30 countries. We love Nuun's website because it offers subscriptions, which makes it easy to subscribe to the hydration products you rely on for sport or everyday life. 2. Unicorn Rides Unicorn Rides is the fastest transportation method within 1 mile and costs a fraction of popular scooter rental startups like Bird, Spin and Jump. Remote access (and automatic unlocking) through users' mobile phones is a feature that sets Unicorn apart from competing scooter companies. Users can also build "lists" made up of family and friends that can share their scooter. Unicorn scooters are currently available at a discounted rate of $549 for a one-time purchase. 3. ROMWOD ROMWOD stands for Range of Motion Workout of the Day. It's a Crossfit organisation with thousands of Crossfit athletes integrating its daily workouts with their own routines. ROMWOD sells apparel such as mens's and women's shirts, tanks and hoodies, as well as workout mats and other Crossfit-related accessories. While the company sells its workout routines on a monthly subscription ($13.95/month), its online shop is mainly built for one-off purchases. 4. Kin Kin is an adult beverage company selling two primary products (Kin Spritz and High Rhode). These drinks — coined "euphorics" — were created by Kin to help adults "open the mind, calm the body and connect the spirit". A 4-pack of Kin Spritz currently sells at $27, non-subscription. 5. Cellucor Cellucor sells industry-leading powder mixes, including pre-workout, post-workout and products categorized by goal such as weight loss, muscle gain and sports performance. Following their "Wherever your workout takes you" mantra, Cellucor products are meant for both on-the-go and at-home. The company offers hundreds of products, including the powders themselves, products sorted by ingredients (creatine, amino acids, etc.) and apparel for both men and women. Cellucor's cart is built on a tiered discount system — the more the user adds to their cart, the better their discount is upon checkout. The tiers include free shipping (orders of $50 or more), a 15% discount and a 20% discount on their entire order. 6. Rooster Teeth Founded in 2003, Rooster Teeth is a "pioneering media and entertainment company responsible for some of the biggest online series in history", including the award-winning web series, Red vs. Blue. The company also produces the well-acclaimed animated series RWBY, which is the first western anime series to be distributed in Japan. With over 45 million subscribers on its YouTube Network and 5 million unique monthly visitors to its RoosterTeeth.com hub, the company's online retail activity has skyrocketed — Rooster Teeth sells popular apparel, accessories, brand collections, drinkware, branded electronics and even home toys. 7. BH Cosmetics BH Cosmetics is an innovative beauty brand committed to selling cosmetics that are cruelty-free, vegan-based, rigorously-tested and affordably-priced. While the company does not offer a subscription option, they do have an affiliate program where they offer an 8% kickback for referral purchases. Are you harnessing the full power of your Shopify store? Littledata recently partnered with Segment to launch a Shopify to Segment connection that makes it easy to accurately track Shopify store performance and send those events to Segment. This frees you to connect that data to hundreds of Segment destinations like Google Analytics, Mixpanel, Salesforce and Hubspot. Later this year, we'll be diving into some case studies about how Shopify Plus merchants are using Shopify and Segment together to implement personalised shopping experiences. If you want to be considered, just head to the app store and download our Segment app for Shopify, then give us a shout. We're here to help you reach the right customers at the right time, so you have more time for the little things in life. Like riding your bike (or your Unicorn scooter).
[Free ebook] Accurate Shopify data is closer than you think
Even for essential ecommerce data like product sales and transactions, setting up a reliable data collection system is harder than one might think. Many ecommerce marketers use Google Analytics to track performance, but it's not as simple as a "1...2...3" setup. At Littledata, we work with top apps and agencies in the Shopify ecosystem, especially Shopify Plus partners. In turn, these partners work with marketing managers, data analytics experts and ecommerce store managers across the globe. One of the questions we often receive from these managers: Why don’t my transactions in Google Analytics match those in Shopify? While a plethora of factors can cause differences in Shopify tracking results, we’ve narrowed it down to 6 main causes. 1) Orders go unrecorded in Google Analytics Why does this happen? As a Shopify store owner, your customer never sees the order confirmation page. When online orders go unrecorded in Google Analytics, it’s almost always due to payment gateways not sending users back to the order thank you page. 2) Errors occur in the Google Analytics/Google Tag Manager integration The Google Analytics/Tag Manager integration allows Google Analytics to track only a few “micro-moments” (page visits, page bounces, etc.) required for a complete picture of your customers' online shopping journey. Though commerce connections like Shopify’s are designed to work for standard websites, some store owners build themes that are more personalised to their products. This requires a custom integration with Google Analytics. Want to know the other 4 causes? These two issues probably seem highly fixable (they are) but they don't stand alone. There are a host of factors that cause data mismatches between Shopify and Google Analytics data, all of which threaten to weaken your marketing strategy, hurt your sales performance and damage your bottom line. Luckily, we have just the thing to help. Our free ebook, Why your Google Analytics data doesn't match your Shopify data, isn't just an answer to the question — it's packed with details, pro tips and an ultimate solution to your data mismatches. The ebook will also show you how common tools like ReCharge and CartHook can actually skew your data (and how to fix this). The best Shopify analytics are those that are accurate and trustworthy. With the help of our ebook, you're on your way to Shopify greatness! [subscribe heading="Get the free ebook" background_color="green" button_text="Free download" button_link="https://www.littledata.io/app/ebook-why-google-analytics-dont-match-shopify-analytics"]
Why Shopify is still the best ecommerce platform for larger merchants
It's no accident that Shopify is the cream of the crop in the world of enterprise ecommerce. But what do Shopify's major announcements last week mean for the platform's growth going forward? To remain on top, Shopify must continue investing in areas of opportunity and customer need. That's exactly what they're doing, including major investment in an independent fulfillment network, multi-currency and multiple-store/multi-site improvements for Shopify Plus, and a stunning new range of developer-friendly APIs. In this post, I'll look at: Which types of ecommerce merchants are using the major platforms Shopify's announcements at the Shopify Unite conference 2019 What these announcements mean for larger retailers, Shopify experts and agencies Who's using what: ecommerce platforms by size and use I've been crunching the numbers in several different ways these past few weeks, and my findings were consistent: Shopify is the platform of choice for mid-sized to large stores globally. Last week at the annual Shopify Unite partner event, Shopify announced the plans that will keep Shopify leading the pack (Magento, Salesforce Commerce Cloud, BigCommerce, etc.). Shopify's recent announcements confirm my research findings. Shopify will continue to be the ecommerce platform with the strongest growth in larger stores. At first I looked at trend data from BuiltWith that showed the number of net installs on each platform over the past year. Only the top 1 million websites were measured (as defined by BuiltWith.com). When it came to pure volume of installs, WooCommerce came out on top. However, the average WooCommerce store is much smaller and less active than the average Shopify store. I confirmed this by looking at our own data set of over 4,000 stores on these ecommerce platforms: The bars represent range from the bottom to top quartile of store sizes, with the purple marker representing median store size. While Magento 2 and Salesforce Commerce Cloud had higher median store sizes (32k and 107k monthly visits, respectively), Shopify had a very consistent interquartile range of 6,000 to 60,000 monthly visits. By contrast, WooCommerce only had one quarter of stores receiving over 10,000 monthly visits — and zero stores doing more than 2.5 million visits in our data set. In other words, if this trend continues, Shopify is positioned to take on a big share of the stores migrating from Magento 1 over the next year or so. And that's not all. What this means for merchants using Littledata These larger stores will need a range of robust apps to extend Shopify’s platform, especially when it comes to analytics. We've responded to this need in a many ways, including: Launching the only recommended Segment connection for Shopify and Shopify Plus Rebuilding our Shopify data layer and tracking script for speed and performance at scale Standardising Littledata's Enterprise Plans to provide account management and SLAs Working with select clients to build private connectors and apps to bridge legacy systems In other words, Littledata's commitment to Shopify's ecosystem has only continued to grow. We hope the pattern continues as we hone our popular Shopify integrations like ReCharge for subscription analytics, and continue to improve our better smart connections for other popular apps (CartHook, Refersion, Bold Cashier) over the coming months. [subscribe heading="Try Littledata free for 14 days" background_color="green" button_text="get started"] What this means for Shopify users Enterprise-grade features In the past, global brands running a network of stores in multiple countries have been frustrated by the simplicity of Shopify’s setup. The launch of features such as multi-currency, multi-language and multi-store login from a single Shopify Plus dashboard will go a long way in quelling those user frustrations — all while making Shopify Plus an attractive alternative for current users of Salesforce Commerce Cloud. Fulfillment network to compete head-to-head with Amazon (FBA) Fulfillment is the biggest headache for DTC brands selling globally, and FBA is currently the only game in town for end-to-end purchasing and logistics. However, as ecommerce brands scale, more and more are looking to "own the experience" from start to finish. This includes branded packaging and visibility of delivery on the customers' end. Both of these things may very well have a better solution in Shopify Fulfillment Network: Amazon vs Shopify. @aobtweetz says Shopify is like retail entertainment: consumers who want to read the blog, engage with the brand and then buy - not just buy a commodity on Amazon @debriefevent #ShopifyUnite — Edward Upton (@eUpton) June 21, 2019 The network will start in the US. While it will take time to scale, early looks indicate it will be a sensible way for Shopify to spend its large pile of cash while pulling itself away from the crowded pack of SaaS ecommerce. Developer-first attitude We developers love companies that don’t forget their product-first roots. Much of Shopify’s growth has been due to making the platform easy to extend while encouraging a vibrant yet curated app store. Shopify continues to exercise caution when offering its existing app partners access to new core features (subscription billing, opening up new APIs for partners to develop on). A staggering 11 new APIs were announced at this Unite alone. While Shopify clearly believes that core experiences like checkout and payment should be owned and developed by Shopify itself, many non-core features (including many types of reporting) are actively pushed to partners with a relevant app or service. A living example of Shopify's developer-first approach? Their new Shopify app CLI, which speeds up timetables for new app launches. Where does Shopify go next? After more than doubling its number of active stores over the last two years, Shopify's current haul of 820,000 active stores is in good position to surpass 1.5 million stores within the next two years. For many larger Shopify partners, perhaps the more important pattern of growth isn't Shopify's standard offerings — it's Shopify Plus. [subscribe heading="Try Littledata free for 14 days" background_color="green" button_text="get started"] At a recent Commerce Plus event in London (organised by Shopify Plus), the main "complaint" was that Shopify’s sales reps "can’t onboard shops fast enough". With a newly revamped, user-centered design, Shopify Plus is an exciting platform to be a part of right now. It's only going up from here. If you didn't get a chance to read about everything Shopify announced last week in Toronto, don't worry. We have you covered! Check out our full recap of announcements. Also, check out our award-winning Google Analytics Shopify app. With AI-based tech, the app fixes your Shopify analytics by providing: Website benchmarks by industry Ecommerce benchmarking Shopify reporting Customer lifetime value Average order value Other crucial data metrics Wondering how your site compares? Check out our list of essential benchmarks for Shopify stores.
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