Category : Shopify
Shopify analytics vs Google Analytics: which offers better ecommerce data?
If your Shopify store is starting to pick up traction, you've probably wondered if you're better off using Shopify's native analytics platform or Google Analytics, the household name for cross-industry reporting. Truth is, both Shopify analytics and Google Analytics offer unique benefits and features of their own. The difference, however, is that one of them is inherently incomplete, leaving Shopify merchants without valuable insights to make well-informed decisions for their store. So, which of them is incomplete? Let's dive in. Shopify tracking Shopify's analytics dashboard (available to both basic Shopify stores and Shopify Plus stores) provides a birds-eye view of the "big ticket" metrics, including average order value (AOV), conversion rate, sessions by location, sessions by traffic source, etc. With Shopify analytics, merchants can do the following: check and compare the value of recent sales by time period compare sales channels by performance track average order value identify store visitors by source (social media channel, location, etc.) monitor shopper trends over time Break in the system However, Shopify analytics offers an incomplete and inaccurate view for merchants, including key metrics like average order value and customer lifetime value (LTV). How do we know this? Take an example from earlier this year, when our team analyzeddata from 10 Shopify Plus customers to see whether the sales by traffic source report within Shopify analytics could be trusted. [subscribe] Turns out, the sales by traffic source report was broken. Looking at 180,000 orders for 10 stores in Q4 2018, here are the marketing channels which Shopify Analytics says brought the traffic: Direct 83.5% Social 9% Search 4.5% Unknown (other websites, not social or search) 3% Email ~0.1% Clearly, the Direct channel traffic seems high — what channels was Shopify grouping under Direct? As you can see below, Shopify's data is all wrong. Here’s a comparison of Shopify’s attribution to Google Analytics last-click attribution of sales for one of these customers: Unfortunately for merchants primarily using Shopify analytics, the proof is in the pudding. Shopify users have frequently shown doubts as well — when we googled the keyword shopify analytics, the first Google-generated FAQ was is Shopify Analytics accurate? So is Google Analytics any more reliable for Shopify merchants? Google Analytics tracking With Google Analytics, merchants can do the following: Track number of sessions/purchases AND unique sessions/purchases Calculate accurate customer lifetime value (LTV) Dive deeper with acquisition reports — analyze campaign performance, referrals, etc. Segment by user type to evaluate your visitors (and potential ROI of retargeting them) Run conversion rate optimization (CRO) tests Analyze checkout funnel drop-offs Track which landing pages generate the most revenue Monitor your target keywords and optimize your store messaging accordingly Use custom segments to see the difference in revenue between search terms The list goes on. But beyond tracking site visitors, sessions, and other customer behavior on your store, Google Analytics provides a more complete picture of store performance within a more robust dashboard. Out with the old Without Enhanced Ecommerce reporting, GA still offers a somewhat limited view of shopper behavior. The EE plugin provides useful data about customer behavior before a purchase is made, giving you a better picture of the buying journey for your customers. Every stage is tracked — from research to consideration to purchase and even refunds. Enhanced Ecommerce does a little bit of everything: Customer behavior before, during, and after a purchase Detailed reports on: Average order value Add to carts Average order size Affiliate data records (number of transactions, affiliate revenue, etc.) Cart abandonment Track customer turnover — at what stage of the funnel are they walking away? Shopper engagement, including product views and purchases Coupon and discount reporting Even with EE, Google Analytics isn't a perfect platform. There is a problem with the reliability of transaction volumes within GA (luckily, this can be fixed with Littledata's Shopify app). But using Shopify’s reports alone to guide your marketing is ignoring the power that has led Google Analytics to be used by over 80% of large retailers. [note] See 4 reasons why you need Google Analytics for your Shopify store.[/note] GA's Enhanced Ecommerce plugin also offers a big step up from Shopify's basic reporting: Google Analytics Enhanced Ecommerce If you're a Shopify merchant using Google Analytics (either as your main reporting tool or in conjunction with Shopify analytics), make sure you enable Enhanced Ecommerce (EE) reporting on your GA dashboard, if you haven't already done so. [note] Learn more about EE reports and how to set them up here.[/note] EE offers Shopify merchants a gold mine of additional data. But while GA users have EE reporting functionalities by default, the biggest difference is that Shopify's tracker (in this case) does not accurately populate all the reports available with EE enabled. Bridging the data gap Littledata's solution comes packaged in a top-rated Shopify app, where you can get a complete picture of your Shopify store performance, all within the familiar Google Analytics dashboard. With the app, you won't have to worry about switching back and forth between reporting tools or crossing your fingers in hopes that the data you're seeing is accurate. The app offers 100% accurate data from every event (including page views, add to carts, purchases and refunds) that takes place in your Shopify store at every step of the customer journey. It also guarantees pinpointed marketing attribution, so you can track where your customers are coming from and exactly how they arrived at your store. Consider your tracking accurate and automated from here on out! [subscribe] A better question to ask While Shopify’s dashboards give you a simple, daily overview of sales and product data, if you're spending at least a few hundred dollars per month on online advertising or investing in SEO, you need a more robust way to measure success. So, Shopify analytics vs Google Analytics might be the common search query, but here's a better one: how do I ensure my Shopify tracking is accurate? For that, it's Littledata to the rescue. Shopify Plus users should stay tuned for Part 2: Do I need a Shopify Plus expert to help with Google Analytics?
My ReCharge talk: which marketing channels bring you profitable customers?
This past September, our team attended #ChargeX in LA, an annual conference for the Shopify ReCharge community. There were agencies, app developers, and a ton of Shopify Plus stores using ReCharge to power their subscription ecommerce. Day 1 of the conference was mainly focused on partner agencies looking to build off the ReCharge platform, while day 2 was designed for Shopify merchant success. We saw plenty of familiar names and faces, but perhaps the highlight of the weekend was sharing my talk which orbited around lifetime value: which marketing channels bring you profitable customers? Check out my full talk below. If you have questions, be sure to get in touch with support or our team of Google Analytics experts. If you have questions about our advanced Google Analytics connection for ReCharge stores, we're here to answer those too. Enjoy the talk! https://youtu.be/ubFDTY1M6HU Main points How agencies can measure which marketing channels bring in the most profitable customers Current fragmentation for marketing attribution – customer purchase data and browsing data in seperate silos Overview of the many channels that all funnel into calculating lifetime value from pre-checkout through subscription renewal How to predict which visitors will be high value, and experiment with what content you push to them Three levers that impact Customer Lifetime Value (LTV)
Top 6 coffee brands using ReCharge for Shopify
In a recent post, we discussed the top four benefits of a Shopify ReCharge connection. As mentioned in that post, ReCharge helps Shopify and Shopify Plus merchants sell subscriptions easily and smoothly. When you connect ReCharge to your store (it works for both Shopify and Shopify Plus), you'll see ReCharge's full feature set at work — track a variety of subscription types, including single product, mixed cart & entire cart subscriptions. Why connect ReCharge with Shopify? The ReCharge and Shopify APIs allow ecommerce managers and developers to: customize the checkout experience for customers personalize how those customers manage their subscriptions automate product discount codes order cancellation processes or updated pricing on select items And that's just scratching the surface. Installing ReCharge on your store also means orders are processed faster (thanks to an increased API call limit). [note] Littledata's Google Analytics app is designed for better subscription ecommerce, including accurate tracking for marketing attribution and checkout steps.[/note] For Shopify Plus merchants, ReCharge also has full compatibility with top-rated apps like Klaviyo and Smile.io. However, without hiring expensive Google Analytics consultants, ReCharge customers don't have a way to get full lifetime value reporting for ecommerce subscribers — until recently. [subscribe heading="Get Littledata's ReCharge connection for Shopify" background_color="green" button_text="get the connection" button_link="https://www.littledata.io/connections/recharge"] Using Google Analytics to sell more subscriptions From first-time transactions and repeat orders to marketing campaigns at every stage of the funnel, Littledata's advanced Google Analytics integration for ReCharge merchants lets you capture the entire subscriber journey and segment first-time from recurring purchases. Littledata connects your Shopify store and ReCharge data automatically, so data from every step your customers take is reeled into Google Analytics: There's a reason ReCharge is a highly-rated tool for Shopify merchants — it really works! One of the newer industries where subscriptions have quickly become popular is coffee. Below, check out 6 coffee subscription brands that currently use both Shopify and ReCharge for ecommerce success. 1. Groundwork Coffee A Littledata customer, Groundwork Coffee is an organic coffee roaster based in Venice Beach, CA. For over 30 years, Groundwork has valued local community impact and pushed global, responsible coffee sourcing through its popular cafés and online store. While Groundwork sources from nearly every major growing region in the world, the roaster's mission is to "ensure that none of those offerings come at the expense of the farmers who brought them to market." 2. Dripkit Dripkit sells coffee beans, coffee gear and gift sets online through its popular Shopify store. One of the better known "gear brands" in the industry, Dripkit partners with esteemed roasters to pair their top roasts with Dripkit's single-serve pour-over. Take barista-quality coffee on your morning commute to work, enjoy it at home, or even take it on a camping trip! Dripkit also offers a coffee quiz to help first-time customers and new coffee drinkers narrow down their choices. 3. La Colombe La Colombe is a large roaster and wholesale coffee brand originally based in Philadelphia, PA with locations throughout the US. La Colombe offers online brew guides, a popular coffee subscription and a signature canned draft latte that can be found in grocery stores like Trader Joe's, Whole Foods and Publix. 4. VitaCup A Littledata customer, VitaCup offers infused coffee and tea with vitamins and superfoods. From coffee grounds and espresso pods to tea bags and quick caffeine shots, VitaCup has a wide product selection for coffee consumers of all kinds. 5. Heart Coffee Roasters Heart Coffee Roasters is perhaps Portland's biggest household name among coffee connoisseurs. Known for its high-rated coffee and premium coffee products, Heart's impact stretches far beyond its three physical locations. Heart has a popular coffee subscription where customers can enjoy a new bag of beans every one, two or four weeks. 6. Brio Coffeeworks Brio Coffeeworks is a specialty roaster, retail boutique and espresso bar located within the Southend Arts District of Burlington, VT. Brio sells a variety of blends, decaf and single origin coffee from across Africa and Central America. Brio also sells apparel, coffee gear and even educational books for those new to the coffee world.
Optimizing Littledata's enterprise plans for Shopify Plus
Here at Littledata we've been lucky to have a chance to scale along with Shopify. Larger brands have been increasingly drawn to the platform's ease of use, and Shopify Plus merchants now include Leesa, Bulletproof Coffee, LeSportsac and Gymshark. The most successful Shopify Plus stores are using Google Analytics as the single source of truth, so we've built out connections to solve their Shopify analytics issues with tremendous attention to detail. But when it comes to extra support, there's a lot more involved. Since launching our first Shopify app in 2017, we've grown both our feature set and our enterprise plans to make it easy for Plus stores to make data-driven decisions around online sales and marketing, from major marketing channels like Facebook Ads to product mixes, custom checkout flows and multi-currency payment options. The path hasn't been short or straight. Here's how it all started, and where we are now. Shopify's growth Shopify is growing fast with no signs of slowing down (the stock price might level off, but growth remains strong). This year, significantly, Shopify's market cap surpassed eBay's and, as we noted at Shopify Unite, the annual developer conference in Toronto, the company will be pumping over a billion dollars into developing their own fulfillment network to help SMBs take aim at Amazon. It's not that Shopify is the only solution out there. There actually are viable competitors for DTC brands in certain niches -- BigCommerce, Spree Commerce, and Magento come to mind -- but I'll save those thoughts for a longer article on the state ecommerce platforms globally, including 'headless' APIs and open source solutions. As Shopify Plus has become the most recognized solution, larger brands are realizing that plug-and-play doesn't mean too-many-limitations, or at least that those limitations are changing. Larger brands -- especially when managed by ecommerce veterans who've had to maintain, not just build, an ecommerce solution by hand in the past -- are seeing the inherent limitations to the slickest UI and building blocks on the market, as a blessing not a curse. Shopify Plus now clearly excels at: Usability. Shopify Plus makes it easy for merchants to create slick, responsive sites. It's been that way from the beginning, but as the capabilities have expanded, that usability has become a key value prop for larger brands. Multi-currency sales tools. It's now easy to sell in multiple currencies with multiple 'stores' or Shopify Plus instances. Selling in US dollars but want to launch a new brand experience in France or Japan? Shopify Plus makes this relatively painless with Shopify Pay. Everything Instagram. While larger brands rely on a variety of social networks for sales and marketing, Instagram has quickly risen to the top. Shopify has made it easy to integrate Instagram into your shopping experience and make any Instagram post or story a shopping experience. Customizable without being easily breakable. Thanks to Shopify Scripts, available only to Plus stores, and (an increasing number of) ecommerce APIs, Shopify Plus is now an excellent option for customization that doesn't require a team of developers to build or maintain. A vibrant app ecosystem. The Shopify app store is an industry-leading approach to solutions built in response to real merchant needs. This allows for a thriving community around what Paul Rogers calls the 'app' approach, where the core of the platform is "managed" by Shopify and set in stone, so you can build flexible customer experiences on top of it. Automation. With Shopify Flow connectors, it's easy to build automations (when this happens, trigger this other thing). Name recognition. Let's face it. Name recognition is something that's often overlooked in industry analysis about the growth and churn for ecommerce platforms, but it's no small feat. Top agencies are finding that even if they try to recommend a different platform to a merchant, it can be an uphill battle. But there's also a consistent problem: questionable analytics. Shopify Plus stores often find out even after a much faster launch process than they might have found with a different platform, and a seamless design experience, their Shopify data doesn't match Google Analytics. That's where Littledata comes in. How we've adapted Are Plus stores really that different from 'regular' Shopify stores? Well, yes and no. The needs for ecommerce growth hacking -- using analytics to make data-driven decisions to scale an ecommerce site consistently -- are remarkably similar for both Shopify and Shopify Plus stores, and the core tracking issues are the same for any store with a Shopify checkout , whether you're doing 100 orders per month or 10,000+. The difference often comes from more subtle issues with Google Tag Manager implementation, or custom setup and reporting, like the need for a comparative attribution model or lifetime value reporting segmented in a way specific to your landing pages, product groups or checkout flow. To fit the needs of Shopify Plus stores we have honed our main analytics connectors and tested and improved them for ease-of-use and scalability. Here are some of the enhancements specific to Plus stores: Server-side tracking for Shopify. Complete sales tracking, including checkout steps and refunds, is the core of our business and we've continued to improve this for Plus stores, whether you're sending the ecommerce data directly to Google Analytics, or to Segment first. We're here to help you track every checkout step and marketing channel, no matter how custom your setup. Smart connections. The success of our app with Plus merchants has led to a wide range of improvements to additional connections, such as plug-and-play tracking for custom checkouts with our ReCharge and CartHook connections, and ensuring that the Facebook-Ads-to-Google-Analytics connection works for Instagram Ads too! Lifetime value (CLV/LTV) reporting. Customer lifetime value reporting is essential, but it's hard to do manually. So we now automatically include custom dimensions for calculating lifetime value in Google Analytics. Data ownership. After testing a reporting dashboard in the app, we found that Plus stores wanted more direct data ownership. So now you own the data completely, in Segment or Google Analytics. On an enterprise plan, we can help create custom reporting specific to your business in tools like Data Studio and Tableau, or even directly in Google Analytics. Segment.com integration. Segment is increasingly used by Plus stores. So over this past year, we worked with Segment to launch their only officially recommended Shopify connector. You can now use Shopify as a Segment source and get consistent, reliable data. Google Tag Manager. Our script now uses gtag and is easy to customize for any GTM setup. On enterprise plans, Littledata customers are able to get help with planning, testing, implementing a custom Tag Manager setup, plus optimizing site design and online marketing using that data. Multi-currency tracking. We offer multi-currency tracking for all of the payment gateways we support. If you're using Google Analytics, you can also use Littledata to segment all of your orders (and customer behavior before purchase) by payment gateway. Subscription ecommerce. The subscription ecommerce market continues to grow rapidly, now totalling more than $12 billion in the US alone. We've honed our ReCharge and Bold integrations to offer Shopify Plus stores advanced tracking for subscription sales, automatically. Expert support. We now offer enterprise plans to fit any DTC brand budget, so you don't have to be lost in the dark about analytics. One thing I really love about Littledata is how we've managed to keep the core tracking tools extremely affordable, while also offering a wider range of enterprise plans at approximately 1/10 the cost of hiring outside consultants or someone in-house. How do we do it? With the power of our own tech, plus a top-rated team in terms of both customer happiness and analytics expertise. Enterprise plans What's included in enterprise plans today for merchants that want additional support? Here's how they break down. Littledata Enterprise We've always offered some form of support on enterprise plans, but early on we struggled as an organization to figure out how best to use that support time with our merchants. Now we have it down to both an art and a science. Especially popular with Shopify Plus stores that have started to get some brand recognition, such as Rachel Zoe's Box of Style subscription box, Craft Gin Club in the UK, and Dave Asprey's coffee lifestyle brand Bulletproof, Littledata's enterprise plans give you data when you need it and support when you want it. Basic enterprise plans can be paid monthly or annually. They include: Dedicated account manager Shopify Plus support Unlimited connections Unlimited data thresholds Unlimited country stores Every account manager at Littledata is an analytics expert. They can help to ensure accurate setup of your Segment or Google Analytics tracking, and recommend proven implementation and optimization strategies for Shopify Plus. After all, once you know that you can trust your data, focusing on the right metrics can make a world of difference. Enterprise Plus We've also started to offer a specific set of additional services for Shopify Plus stores in customizable Enterprise Plus plans. Every Enterprise Plus plan is unique to your enterprise ecommerce needs, whether you're looking for advanced multi-currency tracking, Tag Manager support for custom ad campaigns or checkout flows, or custom LTV reporting for subscription ecommerce. Enterprise Plus plans include everything in basic Enterprise plans, such as support from an analytics expert, plus some combination of the following: Custom setup Custom reporting Manual data audits Segment support Google Tag Manager support Analytics 360 Suite support Optimization support And a whole lot more. See what's included in our enterprise analytics plans. In short, we're here to make sure that you can trust your data -- and use that data for actionable results. We've come a long way already, but this is just the beginning. The sky's the limit! If you'd like to apply for a Littledata Enterprise plan, the first step is to book a demo online.
Advanced Google Analytics connection for CartHook
We're excited to announce a completely updated connection for Shopify and Shopify Plus merchants using CartHook. The smart connection makes it easy to track your unique CartHook funnel in Google Analytics. CartHook is a powerful one-page checkout and upsells app for Shopify stores, and Littledata's mission is to fix your tracking, automatically. The updated CartHook connection - available for the first time directly from your CartHook admin - heeds that mission in helping merchants track every sale, refund and ecommerce checkout step: Track your unique checkout journey, including CartHook Checkout, landing pages and one-click upsells Get complete marketing attribution thanks to Littledata's smart script Segment sales by payment gateway Own the data in Google Analytics, and connect to your favorite reporting tools It's an advanced Google Analytics integration for Shopify and CartHook, easy to set up in less than 10 minutes. What's new CartHook was one of our first integrations at Littledata - before we even had 'connections' in the app! But it had to be done manually, and some merchants needed a custom setup. Now any Shopify store using CartHook can activate our automated Shopify and CartHook connections. And what's even better? We're honored to be one of the first CartHook apps available directly from their admin. You can enable the connections from the CartHook dashboard or from the Littledata dashboard. Either way, the app will guide you through the setup steps to get the data flowing. Seriously, it's that easy! How it works Littledata's advanced Google Analytics connection for CartHook merchants automatically tracks every sale, refund and checkout step, so you can focus on growing your business. The integration makes it easy to get accurate data on all CartHook purchases, including upsells, with clear attribution from all traffic sources in Google Analytics. In short, whatever you're doing with CartHook Checkout, we can help you track it. The connection takes advantage of Littledata's smart script for Shopify stores, making it easy to get extra benefits like multi-currency tracking and gtag/Google Tag Manager support, plus free reporting on your sales and marketing data. [note]The CartHook connection works in tandem with our Shopify connection, so you need to activate that one first.[/note] Support from an analytics expert Have questions about using CartHook with Google Analytics? Check out our new help center for a range of articles about scaling fast with accurate data, from technical documentation about how the Littledata app works with CartHook and Google Analytics, to Google Tag Manager setup and event mapping guides. And if you're looking for analytics support, we've got your back. Littledata Enterprise is a popular choice among Shopify Plus merchants who want custom setup and reporting, or maybe just a Google Analytics-certified account manager to help them scale.
How Shopify stores can get the most out of Black Friday Cyber Monday (BFCM)
Black Friday and Cyber Monday, often referred to as BFCM, make up the biggest weekend in the calendar year for ecommerce stores. With sales topping $10B in 2018, that number is widely expected to increase in 2019, especially with this year’s dates falling much closer to payday. The pie is very large indeed, and every Shopify and Shopify Plus merchant wants a piece. But to reap the benefits of BFCM and enjoy a big sales weekend, there is much preparation necessary, including using the entire ecommerce marketing toolbox. Here are four foolproof tips for a successful BFCM weekend for your Shopify store. These tips are especially relevant for Shopify Plus merchants, as the competition is really heating up this year, with more money on the table--to win or to lose. Especially with the help of accurate reporting, you can make the largest gains without drowning under increased customer demand. Make data-driven decisions to drive ROI With increased competition to gain the attention of potential customers, tight marketing budgets and high customer acquisition costs, the dependence on high-quality data has never been more crucial. The foundation of your planning should be driven by analysis on your customers, their personas, their buying habits and their digital behaviour. Using historical data of your customers with the highest lifetime value (LTV) and the lowest customer acquisition cost (CAC), you can refine your target audience ahead of BFCM in order to drive high-volume, targeted traffic to your store with campaigns that have the highest potential ROI. Google Analytics is a great place to start your digging. With the raw data in GA, you can build reports in Google Data Studio, which will display the metrics you need to build your audiences. Littledata’s Shopify app does just that. By ensuring your store data is 100% accurate when you see it in Google Analytics, the app helps Shopify and Shopify Plus stores make better, data-driven decisions before, during and after BFCM sales. [subscribe] Focus on remarketing campaigns It’s more than likely your prospective customers are already shopping around and conducting product research ahead of BFCM. Most online shoppers in 2019 make smarter purchasing decisions and spend more time finding both the right product and the best deal before making purchases. Engaged customers who have already visited your store and are familiar with your brand are more likely to purchase from you. They’ll also have a lower CAC and higher conversion rates. Data-driven retargeting campaigns on Facebook Ads, Google Display Network and Twitter Ads will give you the best ROI, which is why planning ahead and collecting accurate data in the weeks leading up to BFCM is crucial. Pay particular attention to recent email subscribers, abandoned cart users and frequently returning visitors — these are the people with your product fresh in mind. Optimize your site with A/B tests Test, test and test again. Whilst many ecommerce businesses make large changes once or twice a year, the most successful stores are continuously testing and optimising small changes, which lead to big results over time. Optimising your Shopify or Shopify Plus store in the weeks leading up to BFCM is critical; spend time running A/B tests with tools like Google Optimize, which allows you to seamlessly run multivariate tests and property tests. With these types of test results for your product pages and CTAs, you’ll have sufficient data to either prove or discount your assumptions on user behaviour and web design elements like button color, calls to action, site copy and more. The best marketers never assume or guess shopper tendencies; instead, use measurable data from A/B testing to make data-driven decisions. You data should also inform the types of tests you run. For example, if 70% of your traffic is coming from mobile, then spend most of your time optimising and testing for mobile. If you actually are optimising for mobile, some quick tips: make sure your navigation is clear and easy to use and the checkout is smooth. Shopify data shows that more purchases were made on mobile than desktop in both 2017 and 2018. Supercharge your page speed Website speed is incredibly important for BFCM. Shoppers are looking to get in quick and are more likely to leave your store with a load time over three seconds. To combat slow-loading pages (including your Shopify product pages), use tools like Google Lighthouse and Page Speed Test to get a loose idea of your average site performance. [note] For a more in-depth benchmark and for step-by-step tips on improving page speed, check out this recent case study.[/note] Small fixes such as compressing images and videos can help, but some stores go further — shutting off all non-essential apps or creating superfast AMP landing pages just for BFCM weekend. The oft-forgotten speed metric? Your customer support response time. With a mammoth increase in traffic and more orders coming through your pipeline, you’re bound to see a spike in customer inquiries. It may be necessary to increase your support team size for BFCM in order to deal with these requests quickly. This will help ensure that no inquiry goes untouched and your cart abandonment rate is minimised. [note] Cart abandonment is no joke, especially on the biggest day of the year for online retail. Check out these 8 tips for minimising your cart abandonment.[/note] Get the most out of BFCM with data you can trust In order to make the most of BFCM, Shopify stores and Shopify Plus stores need to plan ahead this month to ensure they’re working from trustworthy data. Not only does data drive persona building and decision-making, but it’s the bedrock for successful ecommerce. Littledata’s Shopify app provides the data solution that merchants need for everyday store performance, accurate marketing attribution and user behaviour trends. Try Littledata for free today so you have plenty of time to operate with accurate data before BFCM — it’s just around the corner! Installing the app takes just 5 minutes, and you’ll see accurate numbers in Google Analytics within 24 hours. [subscribe]
See you at Shopify Meetup Hoboken!
We're excited to be sponsoring the next Shopify Meetup Hoboken, hosted by our friends at Refersion! The New Jersey ecommerce meetup is a great way for Shopify and Shopify Plus merchants to share ideas, hear insight from leading ecommerce managers, and learn from each other. Will we see you there? About the event The Shopify meetup in Hoboken is a great way to connect with top merchants and learn from each other about how to scale an ecommerce business. This month's question: How Do You Acquire Customers? Learn firsthand from other Shopify merchants as they share their challenges and creative solutions to finding new customers online. Speakers Terrence Kelleman, Inventor & Founder, DYNOMIGHTY Zel Crampton, CEO & Founder, Diggs Carl & Ewelina Augustin, Founders, The Vegan Warehouse [note]Did you know? Littledata's Shopify app fixes tracking automatically, with smart connections for Google Analytics, ReCharge, Refersion and more.[/note] Sponsors This month's event sponsors are Littledata, EasyShip and P3 Media. (Using EasyShip for international ecommerce shipments? Check out our multi-currency tracking for Shopify stores.) Tickets Get tickets HERE
6 things Shopify merchants need to know about SMS marketing
Marketers understand why it’s critical to target customers with the right message at the right time. For product marketers and ecommerce managers, SMS is an increasingly essential part of multi-channel marketing — especially with a mobile-first online retail market. In this article, we’ll summarize 6 benefits you may not know about SMS marketing. We’ll also outline how to use SMS effectively for better lead acquisition, closing rates and customer loyalty for your Shopify or Shopify Plus store. By the end, we hope you’re ready to integrate SMS marketing right away! 1) SMS is one of the most immediate channels available SMS (a.k.a. text message marketing) is perhaps the most direct route to customers when it comes to D2C marketing. With a 98% open rate and a 5x click rate compared to other channels (such as email marketing), SMS is a more casual and less threatening channel for customers. Not only do standalone SMS campaigns have a high success rate and proven ROI for Shopify merchants, but they also enhance and support other marketing channels like email and social marketing. As mobile shopping activity continues to rise, shoppers expect to receive offers, discounts, consultations and other promos through mobile messaging. 2) SMS can help you recover lost sales Merchants not utilizing SMS as part of a mobile marketing strategy are missing out on building direct relationships with customers. As a result, this could mean sacrificing sales. Littledata found that, on average, nearly 60% of mobile shoppers abandon their carts before completing checkout. [subscribe] Many of these incomplete checkouts may be due to unanswered questions. And while automated messaging may not solve these barriers to purchase, it can certainly reengage shoppers through incentives or simple reminders to complete their checkout. 3) SMS helps you better understand your customers You can learn more about the purchasing behavior of your customers by studying back-and-forth conversations. For example, SaveMySales is a performance SMS marketing app that offers a dashboard showing customer conversions from which merchants can track trends, like commonly asked questions or concerns preventing them from purchasing. This type of insight helps merchants understand the customer journey (and blockers) their customers face, which can lead to better Shopify conversion rates. 4) SMS will increase customer engagement SMS marketing can help you directly build 1:1 relationships and trust with your customers. Shoppers appreciate messages that make them feel valued or special, especially when messages include personalized responses from real humans that solves their barrier to purchase. Whether shoppers are casually browsing before a first-time purchase or they are returning for a repeat purchase, shoppers are more likely to buy when they experience a level of brand trust. 5) Full-service SMS marketing for Shopify merchants SaveMySales is the only human SMS marketing solution that acquires subscribers, sends messages, and replies back to shoppers. By combining AI with the world’s best live agents, the company has created the most personal marketing channel ever. The platform drives up to 20% increases sales for Shopify stores by answering questions, providing suggestions, offering deals, and up-selling. Some of the best features include but are not limited to: Building SMS marketing lists - the Opt-In Pop-Up enables brands to quickly acquire SMS subscribers from their website Abandoned checkout recovery - brands can recover lost sales by connecting shoppers directly with a live agent that can answer questions and remove barriers to purchasing Interactive SMS campaigns - brands can rapidly build a subscriber list and talk to thousands of shoppers at once with beautiful, segmented outreach We recommend Shopify stores use SaveMySales as part of their ecommerce multichannel strategy for engaging with shoppers at every stage of the purchasing funnel — not only because it’s a proven method, but also because it offers the peace of mind shoppers want. 6) Without proper tracking, it’s all for naught While you’re building this high-converting engagement channel for your brand, for Shopify and Shopify Plus merchants, one thing matters just as much as engagement — tracking each step of the customer journey. Luckily, Littledata’s smart analytics app for Shopify connects your store data to Google Analytics or Segment, and tracks every event, from casual product page clicks to final purchase. It's automatic tracking our merchants can trust. If you're on Shopify Plus, check out an enterprise plan to get a dedicated account manager to help with data setup, reporting and optimization. Thinking into the future SMS marketing is becoming an increasingly essential channel as a direct line of communication to get in front of shoppers, recover lost sales, understand customers, and increase customer engagement. SMS can be used as part of a multi-channel strategy for engaging with customers at each stage of the customer funnel to help increase conversions and ROI for your Shopify store. We recommend using SaveMySales to build the most personalized SMS marketing strategy that will impress your customers and help them build a relationship with your brand. This is a guest post by Cindy Le from SaveMySales, a performance SMS marketing app for Shopify and Shopify Plus stores.
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