At the Shopify Unite conference today I heard plenty of great ideas such as ShopifyPay but the most interesting for me as a data specialist was the marketing events API. Since we l...
Fix Google Analytics is a Shopify app that gives you 100% accurate tracking and attribution for your Shopify sales. If you want to uninstall the app, you will no longer get the ful...
Recurring billing & subscriptions have proved to be, at least in the last few years, the most viable model of business. The return on investment, value per customer and frequen...
Here at Littledata we continuously challenge ourselves to come up with ideas that would benefit more and more people, which is why we created our Shopify app. We take the analysis ...
The out-of-the-box analytics solution Shopify provides is a basic one, and unfortunately, the ecommerce data (transactions, add-to-carts, etc.) is incomplete and unreliable. With t...
If the lack of consistency between Shopify’s dashboards and the audience numbers in Google Analytics is confusing, you might conclude that it’s safer to trust Shopify. There is a p...
Stop using vanity metrics to measure your website’s performance! The pros are using 5 detailed metrics in the customer conversion journey to measure and improve. Pageviews or...