What's new in our Shopify apps for Google Analytics and Segment

Littledata is always improving. Over the last 6 months, we’ve worked on numerous features to enhance the accuracy and availability of our ecommerce data analysis for Shopify merchants. Littledata's smart connections make it easy to get accurate data in Google Analytics or Segment. The changes below affect both of our Shopify apps (Segment and Google Analytics for Shopify), marking the biggest major update to our Shopify tracking script and server-side tracking since we released V8 last year. [tip]Check out our release notes for regular updates![/tip] Attribution for email marketing signups In order to provide enhanced email attribution, we've linked 'customer created' and 'customer updated' events back to the original source. Stores building a customer email list can now analyze where those email signups originally came from. By linking customer creation or update events on Shopify’s servers to the original campaign or referrer to the store, Littledata customers can now accurately track the source of email signups. Merchants can now also segment these signup events by whether or not the customer opted into marketing. Checkout steps Tracking checkout steps is essential for ecommerce analytics, but Shopify's native tracking is incomplete and inaccurate. Littledata's Shopify connections solve checkout tracking issues automatically. With recent updates, we’ve made the tracking of checkout steps even more reliable, coping with situations where a user is already logged in, or abandons the cart and then returns later. [note]As a merchant, you know what a pesky problem cart abandonment can be. Check out our 8 ways to minimise your abandoned carts.[/note] With the help of the full Enhanced Ecommerce specification, you can: track exactly which products follow in each step calculate the value of opportunities to improve each step [subscribe] ReCharge connection, recharged As subscription ecommerce sites continue to scale, they need even more detailed data about the user journey, especially lifecycle events. With our ReCharge v2 connection, subscription stores can now track the full subscription lifecycle including: subscription updates cancellations failed payments product edits customer profile / information edits Geolocation of server-side events Stores need accurate information on the location of their customers to retarget campaigns around top-performing regions or cities. The extra events above, plus all the standard order data, are sent from our servers in Virginia, US. But, of course, in your analytics, you want to see them linked to the customers' real location. We now have a belt-and-braces solution for correctly geolocating customer events, passing on the browser's IP address where known, or else sending the shipping address (default customer address) to Google Analytics as a 'Geographical Criteria ID'. CartHook and Bold Cashier We've always supported other checkouts for Shopify, as we know some stores need flexibility with payment, upsell and recurring billing options. And for the most popular checkout solutions, we're always looking at ways to provide advanced tracking automatically. So in the past 6 months Littledata has launched more robust integrations with CartHook and Bold Cashier. New Google Optimize connection Google Optimize is a powerful A/B testing and personalization platform used within and beyond ecommerce. [note]Connect your Shopify store to Google Optimize to test your product pages, store content and messaging with 100% accuracy.[/note] Now, we have an out-of-the-box setup for Shopify, including an anti-flicker snippet. And coming soon... In Q1 2020, we're working on connections for Iterable's email marketing platform, plus a more consistent way of handling Segment's anonymous ID for stores which don't use Google Analytics. Is there something you're eager to see in Littledata? We're always happy to hear feature suggestions — get in touch with our team today!

2020-01-21

3 Shopify apps every Shopify Plus store should use in 2020

Finding the right tools for your ecommerce business can be a daunting task. Luckily, Shopify’s app store provides easy access to hundreds of tools (including enterprise level analytics tools) for Shopify Plus stores. While manny of these tools are designed to make life easier for store owners, not all Shopify apps are created equal. Some stand above the rest. Below are 3 top apps for Shopify Plus, with consideration to different marketing and sales goals. Refersion Refersion is “advanced affiliate marketing made simple.”  In other words, Refersion helps stores manage, track, and grow branded promotions and a strong affiliate network. The popular Shopify app is also known for offering Plus stores full setup support and help “every step of the way.” They offer webinars, comprehensive guides, API documentation and community support to help Plus stores launch, manage and grow a profitable affiliate program (or multiple programs for multi store businesses).  Pricing starts at $89/mo, but they offer a 14-day free trial. Quick benefits Track any digital sale your affiliate refers Automate commissions (with unlimited commission structures) to save time Improve affiliate relationships with a personalized affiliate portal and an analytics performance dashboard Enquire Enquire is a popular new Shopify app that offers post purchase surveys for customers.  Based on data that the fastest way to customer feedback is on the order confirmation page, Enquire has built a twofold solution — customer surveys for marketing attribution data, and post purchase surveys directly following the checkout page.  Enquire also helps Shopify Plus stores marry their survey responses with existing data, including referral source and UTMs. Pricing begins at $10/mo, but they offer a 14-day free trial. Quick benefits Gain deeper insights into your marketing channel distribution Simple survey builder with responsive design and high response rates (60%+) Simple integrations for popular Shopify apps like ReCharge, Klaviyo and Shopify Flow Littledata Ecommerce analytics are broken, so we built a better way. That’s the line that started it all at Littledata, our one-of-a-kind tracking solution for Shopify Plus businesses.  Littledata’s smart analytics Shopify app connects your Shopify store with Google Analytics to automatically fix your tracking across the board, from marketing channels to buying behavior. The app also provides a seamless connection between your Shopify site, Google Analytics and popular Shopify apps platforms such as:  Segment to use Shopify as a Segment source (often in addition to Google Analytics) ReCharge for managing subscription ecommerce and tracking recurring revenue CartHook to capture every sale, refund and checkout Facebook Ads and Google Ads for accurate marketing attribution For Shopify stores that sell in multiple countries or currencies, Littledata offers tiered enterprise plans including include personal support from a Google Analytics expert, a dedicated account manager and custom setup and reporting.  Pricing begins at $59/mo for a Standard plan, but we offer a 14-day free trial. Quick benefits With complete Shopify tracking (and when your data is automatically fixed), you’re able to make better decisions for your store Your Shopify data is 100% accurate within 24 hours — don’t wait months for data you can trust Free & frequent data audits, plus a powerful ecommerce benchmarking tool to identify areas for improvement [subscribe heading="Try the Littledata Shopify App free" background_color="green" button_text="Try it free" button_link="https://apps.shopify.com/littledata"]

by Nico
2020-01-08

Why did Shopify delist Beeketing’s apps from their app store?

Shopify recently announced it will be delisting Beeketing apps from its store. Beeketing builds a popular range of marketing automation apps to improve on-site conversion on ecommerce stores. Shopify’s official statement says this was due to violations including “inadequate support for merchants and abuse of our marketing tools”. But was it also due to the apps' poor performance? [subscribe] To investigate, we looked at the July conversion rate for 115 stores using Beeketing’s apps versus 884 similar stores that did not use these plugins. We found that the median ecommerce conversion for stores using Beeketing apps was lower at 1.4% versus 1.6% for stores without their apps. At 10%, this confidence level is a significant differential. Although we found Beeketing apps increased add-to-cart rate (5.3% rate for Beeketing stores vs 4.2% without), this was not significant — it was based on a smaller sample of only 15 stores using Beeketing with add-to-cart rate tracked. What it means We can’t tell exactly which Beeketing apps these stores are using. However, we'd conclude that the seller urgency and intervening sales popups they are famous for might boost initial engagement, but don't help eventual purchasing. In delisting the apps, Shopify is likely not harming their merchants’ ability to sell. Speaking of ability to sell, did you know we've built a robust ecommerce benchmarking tool for merchants? Know where you stand with website benchmarks by industry and benchmark your own site with Littledata’s free optimisation tools.

2019-08-29

5 best Shopify apps for Instagram ads and sales

When it comes to social profiles, most ecommerce marketers choose to highlight their products on Instagram. But how can you turn your Instagram marketing into consistent sales growth for your online store? Instagram gets over two times the engagement on photos versus all other social platforms. You’ll also find that more than one in three internet users interact with social media to find more information on a brand or product. Due to this, ecommerce stores are turning to Instagram for not only engagement but also for launching ads. This process is made simple by connecting an Instagram profile with Facebook, making it easy to convert the Instagram profile into a business one. This allows you to launch ads on Instagram, while all the data is directly connected to your Facebook account. Once you’ve created a promotion you have the ability to send it to your Instagram profile, your website, or your Facebook page. You can also create Instagram promotions directly from Facebook’s self-serve advertising platform. Some of the benefits of Instagram advertising include scalable pricing, control of who you’re targeting, and instant ads. As with Facebook Ads, you can define the goals by reach, traffic, and brand awareness. Gone are the days when Instagram was used just for engagement, it’s now a frontrunner for sales. Below are the apps that we’ve chosen based on rankings and reviews. 5 best Shopify apps for Instagram ads So here they are: the top 5 apps. If you're using Instagram to market your brand, these can help you increase sales and customer lifetime value. Much like our previous post where we dug into 15 Shopify apps that would help you increase AOV, we’ve taken the same approach to look into 5 Shopify apps that can help you increase your sales and deliver results. We searched for top-ranked apps to give you the best tools and ensure your ecommerce site is using Instagram to its full extent. 1. Instagram Shop by Snapppt Quick pitch: Shoppable galleries, UGC, find influencers & build communities Snapppt is a free, Instagram approved app that allows you to make your Instagram feed shoppable. That’s right, shoppers can now buy directly from your Instagram feed - now shoppers can instantly click on a pair of earrings they thought were great and buy them. An example would be South Beach Swimsuits, in the image below you can see how within the photo you can view the product displayed and shop for that item directly from Instagram. Snapppt also gives brands the ability to track their customers from the point of seeing an Instagram image all the way to checkout. While Instagram is testing out their own checkout, called simply Checkout, we still think Instagram shop is a better fit for Shopify stores. It's a must-have for brands looking to add to their sales pipeline. Happy scrolling! 2. Kit Quick pitch: Run better Facebook ads Kit is an official Facebook Marketing Partner that integrates with Facebook and Instagram. Kit's been owned by Shopify since 2016, so obviously it's a great fit for any Shopify store looking for smart automation! What is Kit? It's a virtual marketing assistant that can manage your Facebook Ads, Instagram ads, social posts, and email marketing to help you drive sales. Need help creating discount codes and targeting customers? Kit is really helpful with that - all you need to do is communicate via SMS or Facebook Messenger. Just type in some commands and Kit will be ready for duty. It also works with other Shopify apps like Yotpov and Venntov. Kit will make your life easier when it comes to managing ads and can even help you generate reports for sales. Hire an assistant or get a free assistant with Kit? Tough choice, big reward. 3. Google Analytics by Littledata Quick pitch: Google Analytics app with Facebook Ads & ReCharge connections Littledata's Shopify app fixes your tracking automatically and gives you accurate data. Once you install, all you have to do is connect your Facebook Ads account using our Facebook integration. Using that Facebook integration, we'll show you the real ROI of your Instagram ads - and connect ad performance to buying behavior, like adds-to-cart and recurring purchases. That’s right - since your Instagram ads data is found in Facebook Manager, all you need to do is connect Facebook Ads and you’ll get that data imported right into your Google Analytics account. Simple, right? That’s what we thought as well. After you connect, that data will be seamlessly pulled into your overall ecommerce tracking, so you can see if your Instagram promotions lead to purchases and conversions, or just a lot of ‘window shopping'. [subscribe heading="Connect Instagram Ads to Google Analytics" background_color="grey" button_text="free trial"] 4. Vantage Quick pitch: Automated Facebook & Google Ads for Your Ecommerce Store Vantage uses your Shopify data to help you better target and retarget audiences based on customer interests, behavior and purchase history. For example, if you sell sports clothes and health vitamins, you can automatically run Instagram ads aimed at people who are interested in health, vitamins and sports apparel. This makes sure that your ads are seen by the optimal shopper. Vantage helps Shopify merchants understand shopping behavior using insights from your store. It allows you to personalize content using highly targeted and automated Facebook, Instagram, and Google Ads, all of which Vantage integrates with. It also auto-optimises, so you won’t waste money on ads that aren’t performing well. It will reallocate your budget so that you're focusing on the right channels and best placements. Vantage allows you to target ads based on demographics, interests, as well as online behavior - leading to even better results for your Instagram ads. With more successful ads you’ll be able to bring more people to your site and your Instagram page. 5. Stamped.io Reviews Quick pitch: Get product reviews, site reviews, photo/video reviews and Q&A Stamped.io Reviews takes your customers words or content and uses it to increase your sales. It’s an easy three-step process as you can search Instagram for the photos you want to add to your gallery, tag them with items from your store and showcase those by creating a gallery. You have complete control over the contents of the gallery, which can includes images that are posted by customers. As people are interacting with your Instagram feed or the gallery on your site or blog they are able to see the products in one place instantly. This also allows for a smarter marketing strategy as you’re using user content to your advantage to drive traffic. All of these Shopify apps add something special to make sure that your Instagram is performing at its best. They can lead you to a more successful marketing strategy due to smarter ads, ad cost analysis, and a directly shoppable Instagram feed. Let’s remember that Instagram has 58% more engagement than Facebook and 75% of Instagram users take an action after seeing an engaging post. You don’t want to miss out on those numbers, so optimise your Instagram for success today!

2019-04-03

How to provide multilingual customer service for ecommerce

Ecommerce is on the rise around the world. Both individuals and companies can create online sites and sell their products without retail storefronts. Studies have shown that eight in ten European internet users perform online purchases through some form of ecommerce storefront. This trend shows no signs of stopping, especially in the younger demographic and millennials. However, online business carries its own share of problems and conundrums to resolve. Even if you implement ecommerce software through a platform like BigCommerce or Magento, you will still have a lot to plan for. International customers are likely to contact you with wishes to buy your products. Even if you implement a multi-currency ecommerce solution like Shopify, the problem is that many people still won’t speak your native language, whatever it may be. Multilingual customer service and user experience (UX) can amend that shortcoming. Let’s take a look at what you can provide for your customers when it comes to multilingual customer support and enhanced UX overall. Benefits of multilingual UX Before we dive into multilingual customer service for ecommerce, let’s take a look at the benefits regarding the process. After all, every upgrade or addition to your site should bear some form of positive outcome. According to CSA Research, 75% of worldwide customers prefer buying online goods through sites with their languages featured as an option. This number is too high to ignore, so let’s take a look at several benefits of implementing multilingual support on your ecommerce website. Better customer engagement Just over 26% of internet transactions on the global level take place in English language. This fact is even more alarming when you take the global number of internet users into account. Providing a multilingual ecommerce storefront will allow for better user engagement globally. People from different corners of the world will be much more likely to use your site to order goods and spread positive word of mouth about your practices. Higher ROI Return on Investment (ROI) is on every ecommerce website owner’s mind – and for good reasons. Hiring professional translators or outsourcing your localization through Pick Writers and their translation services reviews costs money. However, the return on investment connected to the initial expense is tremendous. Mobile ads which lead to online stores fare 86% better if they offer localized marketing content to their readers. No business model will save you from the simple fact that people like to be met halfway when languages are concerned. Good SEO ranking Search Engine Optimization (SEO) plays a huge role in how your site is perceived through search engines and their algorithms. Google has modified the SEO algorithm to detect and promote websites which offer accessibility and original content above all else. This means that implementing a multilingual approach to your ecommerce will lead to resounding success, especially if you pursue more global languages such as Chinese, Russian and German. Multilingual customer service in ecommerce As with any addition to an ecommerce website, multilingual support should come in stages. Let’s take a detailed look at how you can implement multilingual customer service into an existing, live ecommerce website. 1. Research popular languages and demand Every industry has a certain target demographic which makes it tick. The same goes for children’s toys, books, car equipment or anything else. In order to pinpoint the perfect languages for your website, you should take a look at supply and demand in the industry. Scour through popular competition and their websites. Ask your existing customers about their preferred language offering through email surveys. Do anything you can to eliminate unnecessary languages and add any which might be out of the usual plethora of French, Italian, German and Spanish. 2. Work with an international shipping company Since you plan on expanding into international waters, you should look for shipping companies which can meet your clientele’s demands. International shipping companies come in two varieties; some focus on sea transportation while others (more commonly) prefer air shipping. Look for the best international shipping options in your country and see if you can settle for a mutually-beneficial contract. After all, there is no point in shipping internationally if you don’t break even at the end. 3. Site translation and localization As we’ve mentioned before, site localization should be done in-house or outsourced to a professional translation service. Outsourcing is especially viable if you intend to offer multilingual support in numerous languages not only in content but customer support as well. Add new languages in waves and don’t overreach. You have all the time in the world to slowly and methodically add languages one by one and gauge the public interest in doing so. [subscribe] 4. Machine-learning chatbots In the early days of your website’s multilingual customer service, you can rely on chatbots to get things done. Chatbots are AI algorithms designed to provide rudimentary customer support and learn as they go along. Some of the better quality chatbot algorithms can be found in the app stores for platforms like Shopify, BigCommerce and Magento. These prolific ecommerce support websites also offer numerous plugins which can make the transition into multilingual services much easier and user-friendly. 5. Hire or outsource support agents There will always come a moment where your chatbots won’t be able to deliver on their promises. This is especially possible in their early days, while they are still unaware of the customers’ patterns on your website. In order to offer full customer service despite this shortcoming, you can hire full-time agents or virtual assistants to act as support agents. With some rudimentary training, these employees and freelancers can help you deliver multilingual customer service without you personally speaking the languages. 6. Ongoing product description support Multilingual customer service is a long-term commitment. Each product you publish on your ecommerce website will have to be updated with corresponding descriptions and texts in each language. This raises the question of whether you should hire full-time translators or stick to on-demand freelancers. Make the choice that works best for the volume of products you intend to publish. 7. Create and emphasize feedback channels Ecommerce or not, you will want to talk to your customers on a constant basis. Create dedicated a dedicated email address for feedback and comments. Collect data from your chatbots and have human support agents go through them. Gather feedback constantly, and make sure that your customers know that every bit of criticism is welcome. That way, you will always have an insight into how well you are doing your job. You will also know whether or not you should refocus your multilingual customer service efforts one way or another. Conclusion Whether you opt for DIY localization or assisted ecommerce development with a platform such as Shopify, you should always do it on demand. Never assume that a language is necessary on your website by hunch alone. Add new language support options on a constant basis but back those actions up with research and feedback as you go. Only then will you strike the perfect cord with your audience and find a middle ground that works for both parties. This is a guest post by Kristin Savage, a freelance writer with a special interest in how the latest achievements in media and technology can help to grow readership and revenue. You can find her on Facebook and Medium.

2019-02-14

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