Ecommerce blogs were once full of the stories of retailers who had built a thriving ecommerce business sitting on a beach in Thailand while doing as little work as possible. Their ...
The results are in, and this year’s Black Friday sales prove that things are continuing to look up for ecommerce. Across 570 online stores, the average store did 2.4 times th...
I knew Black Friday had reached ‘late adopter’ stage this week when a company I’d bought fencing panels from – fencing panels – emailed me their holiday season promotions. Bu...
With the How to improve your landing pages using Google Analytics blog post, I wanted to help answer the question, why users are clicking a call-to-action but are not converting? N...
After I concluded that freemium is not the best business model for all, the continued rise of ‘free’ software has led me to revisit the same question. In a fascinating piece of res...
Websites and apps typically gather a huge flow of user behaviour data, from tools such as Google Analytics and Adobe Analytics, with which to better target their marketing and prod...
Every business has their own strategies and tools to achieve goals and performance. There are millions of new apps and software being built from accounting software to simple infog...
I took part in an interesting discussion about when the popular ‘freemium’ model for web apps is viable. Startup dogma says that scalable software/web products must be (at least pa...
Our core belief at Littledata is that machines are better at spotting significant changes in your website’s performance than a human analyst. We’ve now made it easier for you to ge...
On most websites, the conversion journey involves many different routes and across many sessions: few customers buy from the first advert. You may have heard of the ‘rule of 7’. In...