With the How to improve your landing pages using Google Analytics blog post, I wanted to help answer the question, why users are clicking a call-to-action but are not converting? N...
After I concluded that freemium is not the best business model for all, the continued rise of ‘free’ software has led me to revisit the same question. In a fascinating piece of res...
We have launched an equity funding round on the Crowdcube platform! We’ve built the company so far with revenue from our existing clients (thank you all), but with the Little...
Websites and apps typically gather a huge flow of user behaviour data, from tools such as Google Analytics and Adobe Analytics, with which to better target their marketing and prod...
Every business has their own strategies and tools to achieve goals and performance. There are millions of new apps and software being built from accounting software to simple infog...
I took part in an interesting discussion about when the popular ‘freemium’ model for web apps is viable. Startup dogma says that scalable software/web products must be (at least pa...
Our core belief at Littledata is that machines are better at spotting significant changes in your website’s performance than a human analyst. We’ve now made it easier for you to ge...
On most websites, the conversion journey involves many different routes and across many sessions: few customers buy from the first advert. You may have heard of the ‘rule of 7’. In...
Google Analytics is a powerful tool when you know how to use it. In this article, we will show you how to use some of the hidden features of Google Analytics and how to empower the...
Until recently I hadn’t understood how generous the Seed Enterprise Investment Scheme is for investors in early-stage companies. Investors can put up to £100k in qualifying c...