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first party data

The future is first-party data. Are you ready?

Dear Reader, Online marketing as we know it was built on the back of cookies

byEdward
September 27, 2023

Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata

In the modern world of business, data has become the new oil to fuel growth and

byEdward
September 25, 2023

Littledata Launches Live Order Feed for Shopify Stores

London, UK – September 25, 2023 – Littledata, the ecommerce data platform for

byBlake
September 25, 2023

Introducing Littledata’s Certified Partner Program

At Littledata, we recognize and commend the irreplaceable efforts of our agency

byLinslee
September 21, 2023

Javascript

Additional Google Analytics JavaScript is being disabled
  • Analytics Setup
  • Javascript
  • Shopify
  • Shopify Plus
February 22, 2021

Replacing Additional Google Analytics JavaScript for Shopify stores

byEdward
  • Benchmarks
  • Javascript
  • Meteor
  • Missions
  • Software Dev
March 13, 2019

A case study in how to improve page load speed

We used one of Littledata’s own benchmarks to identify an issue with

byEdward
  • Google Tag Manager
  • Javascript
  • Shopify
February 12, 2019

Littledata’s Shopify connection is now using gtag and GTM data layer

Littledata’s Shopify app is updating to use Google’s latest tracking code

byEdward
google tag manager
  • Audit
  • GDPR
  • Google Tag Manager
  • Javascript
November 24, 2018

How to stop Google Tag Manager being hacked

In two high-profile data breaches this year – at Ticketmaster and British

byEdward
Six challenges for Shopify integration
  • Javascript
  • Shopify
  • Software Dev
May 7, 2018

Six challenges in developing a Shopify integration

At the start of 2017 Littledata released its first Shopify app

byEdward
Cross- domain tracking for eventbrite
  • Google Tag Manager
  • Javascript
  • marketing attribution
  • Tagging
February 7, 2017

Cross Domain tracking for Eventbrite using Google Tag Manager (GTM)

Are you using Eventbrite for event registrations?

byEdward
Sending PII to Google Analytics
  • Analytics Setup
  • Google Analytics
  • Google Tag Manager
  • Javascript
  • Software Dev
August 3, 2016

Personally Identifiable Information (PII), hashing and Google Analytics

Google has a strict policy prohibiting sending Personally Identifiable

byEdward
Recent Posts
  • The future is first-party data. Are you ready? September 27, 2023
  • Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata September 25, 2023
  • Littledata Launches Live Order Feed for Shopify Stores September 25, 2023
  • Introducing Littledata’s Certified Partner Program September 21, 2023
  • Making it easier to build audiences in Twilio Segment September 21, 2023
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