If you’re comparing Elevar against Littledata to get better data for your Shopify store, here’s a quick summary of where we differ.
Elevar is a great reporting tool, but their subscription analytics app is extremely limited in terms of both attribution and reporting.
In addition, Elevar’s GTM Suite is no match for Littledata’s Shopify app, which automatically tracks everything in Google Analytics and allows for easy Google Tag Manager implementation.
Subscription analytics for Shopify stores
The most successful merchants use Littledata’s subscription analytics connections instead of the Elevar Subscription Analytics app for Shopify and Shopify Plus.
When comparing the two subscription analytics tools, note that only Littledata offers:
- Automated setup for ReCharge and Bold Subscriptions
- Custom dimensions to calculate churn rates and lifetime value
- Complete sales and marketing attribution
- Works with both Segment and Google Analytics
- Server-side tracking for 100% accuracy
- Better Google Analytics subscription tracking
Here’s a more detailed look at how we compare.
Littledata vs Elevar Subscription Analytics
|Integrates with biggest Shopify subscription apps: ReCharge & Bold Subscriptions||✔||✔|
|Timing of orders being sent||Within seconds after the order is placed.||Orders sent in bulk at least 2x a day. Manual sync available.|
|Setup of recurring view and additional filters||Automatic||Manual|
|User attribution||Orders are sent withcustomer clientIDs, ensuring correct attribution.||Orders sent with a random ID. Cannot be attributed to any user.|
|Attributes to correct campaign||Tied with the clientID. First interaction attribution model used.||Orders sent with `Direct / None` in bulk and no attribution available.|
|Subscription type differentiation||Using the `Affiliation` dimension.||Using the `Event action` dimension.|
|Makes it possible to calculate Customer Lifetime Value *||✔|
|Makes it possible to calculate Subscriber Churn Rate *||✔|
|Makes it possible to calculate Subscriber Purchas Count *||✔|
|Google Analytics treats orders as coming from Bot traffic||✔|
|Segments sales by payment gateway *||✔|
|Automatically pulls PPC data into Google Analytics||✔|
* Via Littledata’s custom dimensions in Google Analytics
Google Tag Manager for Shopify stores
Choosing between Littledata and Elevar to automate Google Tag Manager for your Shopify store? Unlike Elevar, Littledata tracks every essential ecommerce event, including product clicks, refunds, and third-party checkouts. It’s that easy.
Here’s a comparison chart.
Littledata vs Elevar GTM Suite
|Littledata||Elevar GTM Suite|
|Product view list||✔||✔|
|Tracks product list views as you scroll||✔|
|Product list clicks||✔|
|Add to cart||✔||✔|
|Remove from cart||✔||✔|
|Product image clicks||✔|
|Product social clicks||✔|
|Automatic Domain linking||✔|
|3rd party checkout attribution||✔|
In summary, Littledata and Elevar GTM Suite both implement Enhanced Ecommerce events for Shopify stores. So why is Littledata so much better?
On the technical side of things, the main difference is that Littledata uses server-side tracking, rather than only client-side tracking, to achieve 100% accuracy — this lets us capture everything that happens in your ecommerce checkout. In addition, Elevar’s setup, while usefull, will enable marketing attribution only in the case of Shopify checkouts, where Littledata already supports all third-party checkout flows, including multi-currency sales and custom checkouts like CartHook.