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Breakfast Club: Unlocking GA4 Insights One Year On

June 20 @ 9:00 am - 10:00 am

Join Ed Upton, Founder of Littledata, & Oliver Spark, Founder of Sweet, to discuss GA4’s performance & impact over the past year.

Join Ed Upton, Founder of Littledata, & Oliver Spark, Founder of Sweet, to discuss GA4’s performance & impact over the past year.

Bring your coffee and start your day by joining this friendly and informal Breakfast Club virtual session. In this session Ed Upton, Founder of Littledata (a Shopify app designed to track missing revenue in GA4, Google Ads, Klaviyo, Meta and TikTok), joins Oliver Spark from Sweet Analytics to discuss GA4’s performance and impact over the past year.

Since Universal Analytics stopped processing new data on July 1, 2023, businesses have been navigating the learning curve of GA4. GA4 was launched to capture both website and app data, providing a more comprehensive understanding of the customer journey.

How is this new analytics tool delivering on its promises one year on?

Key Topics Include: 

✨ GA4 Adoption & User Engagement: What trends are we seeing in GA4 usage?

✨ Pros & Cons of GA4 Technology: What are the benefits and challenges one year in?

✨ Common Mistakes & Stumbling Blocks: What are the most frequent issues users face with GA4?

✨ Essential Reports: Which reports should users be creating to get the most out of GA4?

✨ Training: Is there any good recommended training for those that need help?

✨ Further Developments: are there further enhancements to GA4 coming?

✨ What better decisions can marketeers now make with GA4?

✨ Alternatives pro’s and cons: including Triple Whale, Matomo & Shopify Analytics.

Sign up to this event for this insightful discussion and ensure you are getting the most out of GA4!