If you’re comparing Glew.io against Littledata.io as tools to get better insights on ecommerce performance, here is a quick summary of where we differ.
At its heart, Glew is a dashboard tool with common ecommerce data views and integrations to many common ecommerce and marketing platforms.
Littledata, by contrast, is an automated setup tool for Shopify, with actionable insights for users on top of improved Google Analytics data.
Littledata is much more than just a dashboard tool or data warehouse. At half the price of Glew, Littledata actually fixes data setup and tracking issues.
On top of an improved Google Analytics setup, Littledata offers additional connections for PPC tracking (Facebook Ads, Google Ads, etc.), ecommerce benchmarking, and a free Google Analytics audit — all directly in the app.
Plus, Littledata users can easily connect your GA data to any additional dashboards, including Google Data Studio and Tableau.
The Differences
| Glew | Littledata | |
| Google Analytics integration | Pulls daily reports on campaign and traffic volumes | Sets up a complete customer journey in Google Analytics |
| Shopify integration | Pulls sales and product data from Shopify | Inserts an improved tracking script to capture key events in the customer journey
Ensures a 100% match between Shopify revenues and Google Analytics revenues * Shopify app highly rated by Shopify and Shopify Plus stores |
| ReCharge integration | Pulls subscription history from ReCharge | Correctly attribute recurring sales to marketing campaigns
Segment based on lifetime value in Google Analytics |
| Reporting | Deep reports on customers, products and channels
Manually build reports with common data sources | Export your data into your reporting tool of choice
Custom reporting for your business built by experts |
| Customer analytics | Analyse what a named customer bought Target specific customer segments | Does not store customers’ personal data |
| Exporting data | Enterprise customers can export from data warehouse, with the help of a database engineer | Connect the improved Google Analytics data to a dashboard of your choice * |
| Consulting & services | Glew Advisory services can help with building custom dashboards and reporting | Littledata experts can help with custom setup and reporting, including Tag Manager setup and manual data audits |
*Now works with Segment too!