Glew vs Littledata

If you’re comparing against as tools to get better insights on ecommerce performance, here is a quick summary of where we differ.

glew vs littledata google analytics ecommercem data tools

At its heart, Glew is a dashboard tool with common ecommerce data views and integrations to many common ecommerce and marketing platforms.

Littledata, by contrast, is an automated setup tool for Shopify, with actionable insights for users on top of improved Google Analytics data.

Littledata is much more than just a dashboard tool or data warehouse. At half the price of Glew, Littledata actually fixes data setup and tracking issues.

On top of an improved Google Analytics setup, Littledata offers additional connections for PPC tracking (Facebook Ads, Google Ads, etc.), ecommerce benchmarking, and a free Google Analytics audit — all directly in the app.

Plus, Littledata users can easily connect your GA data to any additional dashboards, including Google Data Studio and Tableau.

The Differences

Google Analytics integrationPulls daily reports on campaign and traffic volumesSets up a complete customer journey in Google Analytics
Shopify integrationPulls sales and product data from ShopifyInserts an improved tracking script to capture key events in the customer journey


Ensures a 100% match between Shopify revenues and Google Analytics revenues *

Shopify app highly rated by Shopify and Shopify Plus stores

ReCharge integrationPulls subscription history from ReChargeCorrectly attribute recurring sales to marketing campaigns


Segment based on lifetime value in Google Analytics

ReportingDeep reports on customers, products and channels


Manually build reports with common data sources

Export your data into your reporting tool of choice


Custom reporting for your business built by experts

Customer analyticsAnalyse what a named customer bought
Target specific customer segments
Does not store customers’ personal data
Exporting dataEnterprise customers can export from data warehouse, with the help of a database engineer

Connect the improved Google Analytics data to a dashboard of your choice *

Consulting & servicesGlew Advisory services can help with building custom dashboards and reportingLittledata experts can help with custom setup and reporting, including Tag Manager setup and manual data audits

*Now works with Segment too!