If you’re comparing Glew.io against Littledata.io as tools to get better insights on ecommerce performance, here is a quick summary of where we differ.
At its heart, Glew is a dashboard tool – with common ecommerce data views, and integrations to many common ecommerce and marketing platforms.
Littledata by contrast is an automated setup tool for Shopify, plus insights on top of the improved Google Analytics data.
Littledata is much more than just a dashboard tool or data warehouse. At half the price of Glew, our app actually fixes data setup and tracking issues, and in addition to that improved Google Analytics setup we offer powerfully simple reporting, from automated report packs to benchmarks and buyer personas. Plus, you can easily connect that GA data to any additional dashboards, including Google Data Studio.
|Google Analytics integration||Pulls daily reports on campaign and traffic volumes||Sets up a complete customer journey in Google Analytics|
|Shopify integration||Pulls sales and product data from Shopify||Inserts an improved tracking script to capture key events in the customer journey
Ensures a 100% match between Shopify revenues and Google Analytics revenues
Shopify app rated by stores
|ReCharge integration||Pulls subscription history from ReCharge||Correctly attribute recurring sales to marketing campaigns
Segment based on lifetime value in Google Analytics
|Reporting||Deep reports on customers, products and channels
Build your own reports using common data sources
|Unqiue audit, benchmarking and buyer personas reports
Report packs for different business functions
Custom reporting for your business built by experts
|Customer analytics||Analyse what a named customer bought
Target specific customer segments
|Does not store customers’ personal data|
|Exporting data||Enterprise customers can export from data warehouse, with the help of a database engineer||Connect the improved underlying Google Analytics data to a dashboard of your choice|
|Pricing||$199 for a store with up to $1M annual revenue||$99 for a store with up to $1M annual revenue
$39 for a store with under $250k annual revenue
|Consulting & services||Glew Advisory services can help with building custom dashboards and reporting||Littledata experts build custom reports AND setup of other common marketing tools, such as Facebook and AdWords|