Google Analytics


LTV from Google Analytics vs LTV provided by Littledata

Littledata's approach to LTV versus Google Analytics' approach

Building reports on Customer Lifetime Value by marketing channel

Learn how to build reports using Custom Dimensions to see Customer Lifetime Value

Troubleshooting marketing attribution for Shopify

If your orders from Shopify in Google Analytics appear without the correct marketing attribution there are a few steps of Littledata's tracking that could be going wrong.

How to configure your checkout funnel in Google Analytics

How to configure your ecommerce checkout funnel in Google Analytics

How to link Google Ads (AdWords) and Google Analytics

How to link Google Analytics and Google Ads accounts.