Google Analytics loses the link between a customer choosing a product, checkout, and payment. Littledata fixes this by linking together the session that the customer had browsing the products with the actual payment.

Unless you’re using Littledata’s Shopify connections, transactions will be attributed to Direct even though you see some site traffic broken down by channel. It will come through as Direct which means that the user who made the purchase put your URL into their browser or used a bookmark to directly access the website.

This looks like Direct traffic, but 99% of the time it’s not actually direct!

When you install the Littledata app, we link the sessions together automatically. This is done through Shopify’s backend so the accuracy for volumes and transactions will be 100%. You’ll start seeing transactions being attributed to different channels. You’ll be able to see ratios as well as how many of them end up converting.