Littledata's BigCommerce to Google Analytics connection uses a combination of client-side (browser) and server-side tracking to ensure 100% accurate data about your BigCommerce store in Google Analytics. Littledata automatically integrates with BigCommerce sites to capture every customer touchpoint, including sales, marketing, customer, and product performance data.
Client-side (browser) tracking
During the automatic installation process, Littledata adds a data layer and tracking script to all the store pages.
- A minified tracking script, hosted on a content delivery network (CDN), is loaded in the
<head>of each page
- Google's gtag library is then loaded on each page
- Google's client ID (user identifier) is passed to our servers to ensure consistent user journey tracking
During the setup, Littledata also adds a set of webhooks to your BigCommerce store. This means that each time a user takes action our servers can relay that event to Google Analytics, ensuring 100% accuracy. There are many advantages to this approach:
- Smaller script in the browser = faster page load
- No scripts are loaded on the sensitive and secure checkout pages
- Complete event capture for checkout flow, including sales and refunds/returns
- Avoids no tracking of the order when the user doesn't wait for the thank you page to load
- Avoids double tracking of the order status page when the user reloads
- Accurate marketing attribution (sessions stitched together) across all checkout types
What can you track
These are the events that Littledata sends from BigCommerce to Google Analytics. These events will show up as events under the
BigCommerce (Littledata) event category and in Google Analytics' enhanced ecommerce reports. Read more details on the event properties in our Google Analytics data layer guide.
Server-side events are tracked by Littledata servers from BigCommerce and passed onto any destination in cloud mode.
|add_to_cart||The user has added a product to the cart and left it in the cart for more than 10 seconds|
|remove_from_cart||The user has removed a product from the cart|
|Checkout||The user has viewed a step in the checkout|
|Transaction *||The customer has completed a web order (excluding iOS, Android, POS, and draft orders)|
|Refund||Web order has been refunded|
Note: Transaction events may be delayed by 30 seconds to include any updates to order tags or status made by other apps after the order was created