Why do I see costs for 'untagged campaign'?

Matching the costs of each ad set in Facebook to a session in GA relies on matching to a source, medium, campaign and content. If the last two are not set in the UTM parameters of your ad links then we have no way of linking the cost to the session – and we will link it to ‘untagged ad’ (if utm_content is not set) or ‘untagged campaign’ (if utm_campaign is not set).

You can fix this by adding URL parameters for all your ads.

What time range does the cost import cover?

When you first add the connection we will pull data for the previous 90 days. From the day after you install we will import the costs daily for all active Facebook and Instagram ads with external clicks over the last 24 hours.

Why did my daily import stop working?

The most likely cause is that we lost permission to read your Facebook Ads. This permission must be renewed every 90 days. Login to Littledata and check if you have a prompt to grant us access.

How can I stop the cost import?

You can disconnect the Facebook Ads connection from within our app.