Littledata’s Shopify to Google Analytics connection uses a combination of client-side (browser) and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing, customer and product performance data.
Client-side (browser) tracking
During the automatic installation process, Littledata applies adds a data layer and tracking script to all the store pages (the LittledataLayer snippet is included in
- A minified tracking script, hosted on a content delivery network (CDN), is loaded in the
<head>of each page
- Google’s gtag library is then loaded on each page
- Google’s client ID (user identifier) is passed to our servers to ensure consistent user journey tracking
During the setup, Littledata also adds a set of webhooks to your Shopify store. This means that each time a user takes action we our servers can relay that event to Google Analytics, ensuring 100% accuracy. There are many advantages to this approach:
- Smaller script in the browser = faster page load
- No scripts are loaded on the sensitive and secure checkout pages
- Complete event capture for checkout flow, including sales and refunds/returns
- Avoids no tracking of the order when the user either doesn’t wait for the thank you page to load
- Avoids double tracking of the order status page when the user reloads
- Accurate marketing attribution (sessions stitched together) across all checkout types
Note: Using a headless Shopify setup? Follow the setup steps for headless Shopify tracking with Littledata.
What can you track
These are the events that Littledata sends from Shopify to Google Analytics. These events will show up as events under the
Shopify (Littledata) event category and in Google Analytics’ enhanced ecommerce reports. Read more details on the event properties in our Google Analytics data layer guide.
Client-side events tracked by Littledata, via a script loaded within your Shopify theme.
|(pageview)||User has viewed a page|
|view_item_list||User has viewed a product as they scroll down the collection page|
|select_content||User has clicked a product within a product list|
|view_item||User has viewed a product|
|Product Image Click||User has clicked a product image|
|Social Share||User has shared a product|
|Checkout (label: ||User has seen the thank you page (for comparison with Transaction event sent from server)|
Server-side events are tracked by Littledata server’s from Shopify and passed onto any destination in cloud mode.
|add_to_cart||User has added a product to the cart, and left it in the cart for more than 10 seconds|
|remove_from_cart||User has removed a product from the cart|
|Checkout||User has viewed a step in the checkout|
|Customer created||User created as a customer|
|Customer updated||Customer information updated|
|Transaction||Customer has completed an web order (excluding iOS, Android, POS and draft orders)|
|Refund||Web order has been refunded|
Subscription ecommerce events
Additional events available via Littledata’s ReCharge connection.
|Subscription Created||Customer has created a subscription|
|Subscription Updated||Customer has updated a subscription|
|Subscription Cancelled||Customer has cancelled a subscription|
|Order Processed||Recurring order has been processed|
|Charge Failed||Failed to charge customer|
|Charge Max Tries Reached||Maximum tries to charge customer has been reached|
|Payment Method Updated||Customer has updated the payment method|
|Customer Update||Customer information updated|
With all the ecommerce events from the checkout onwards we sent extra user-scope custom dimensions to help you build audiences and analyze behavior.
|Lifetime Revenue||Total of all previous purchases for that customer on Shopify|
|Purchase Count||Count of all previous purchases for that customer|
|Last Transaction Date||Date of customer’s previous order|
|Shopify Customer ID||Customer ID as used on Shopify|
|Payment Gateway||The gateway used to process the last order’s payment|