In this guide, we look at why you should connect Facebook and Instagram with Google Analytics. Littledata’s Facebook Ads connection does this automatically – but why do top ecommerce sites do this, and what are the main benefits?

Note: Did you know? Littledata’s Facebook Ads connection works for both Facebook Ads and Instagram Ads!

Ecommerce sites need a like-for-like view of marketing channels, and a way to connect that ad spend with shopping behaviour and product performance. Our Facebook Ads connection does just that, automatically pulling ad costs and campaign data into Google Analytics.

Why not use Facebook analytics?

The advantage of doing this in Google Analytics, rather that on Facebook’s own reporting, is that you can look at the multi-channel impact of Facebook Ads, and link the Facebook spend to actual sales as measured on your ecommerce platform.

Other benefits of the connection include:
– Enterprise-level reporting on marketing channels and product performance
– Complete view of how your ad spend contributes to product and subscription revenues
– Accurate comparison of Facebook Ads and Instagram Ads against other channels like Bing and Google Ads

Learn more about why Facebook data doesn’t match Google Analytics data and how to find the real ROI on your Facebook Ads for ecommerce sites.

How our Facebook Ads connection works

After the Littledata app is connected to your Facebook business account, we run a daily task to transform the performance of all the active Ad Sets into a CSV document that is imported into the chosen Google Analytics account. We import the ad clicks, ad costs and ad impressions. If your campaign tagging is correct, the traffic and ecommerce events will be linked with the different ad groups.

If you don’t set up campaign tagging in step 2, we will still import the overall ad spend into Google Analytics, as source ‘Facebook’, but you won’t be able to split by campaign or ad set.


Have additional questions? Let us know.