Littledata’s ReCharge connection automatically tracks ReCharge orders and sends that subscription data to Google Analytics. This is a quick guide to check if the connection is working or not.

Note: Before using this guide, check Google Analytics to make sure you’ve had some orders, and that some of those are recurring orders. Otherwise there’s nothing to validate!

Marketing attribution problems

Please see our separate article on marketing attribution for Shopify.

First-time payments vs Recurring payments

As you know, a recurring payment does not require another user interaction with your website once the First-time payment has been successfully processed. This is why we split the subscription types (First-time or Recurring) in order to keep the accurate conversion rate for your marketing efforts.

Littledata sets up additional Google Analytics views, to help you sort through this. To check this, go into your Google Analytics account on and check if the new views have been added. The new views created are: One-time orders and first-time subscriptions (Littledata), All orders (Littledata), and Raw backup DO NOT EDIT (Littledata). You can read more about how those view work right here.

‘Littledata: Recurring orders’ filter

A filter will be applied on the new One-time orders and first-time subscriptions (Littledata) view.  This way, you will have the correct conversion rate for One-time purchases and First-time payment subscriptions.

To check this, simply verify if the ‘Littledata: Recurring orders’ filter has been applied.

For all subscriptions that started after you installed the Littledata app, you will be able to group those payments by subscriber, and group by the marketing channel or campaign which caused them to start subscribing.

Here’s an example:

1. Go to Conversion > Ecommerce > Sales Performance
2. Apply a Secondary Dimension of Affiliation 
3. You’ll see ReCharge first time orders coming through as Subscription, Subscription First Order and Recharge Recurring orders on as Subscription, Subscription Recurring Order

If you have any issues, please contact our support team!