This is a guide to setting up Littledata's Google Ads connection, which links one or more Google Ads accounts with Google Analytics.

Before you begin

Note: To enable the connection, you will need the right permissions in both Ads and Analytics.

Before starting the connection process, please make sure that:

  1. You have Edit Property permissions in Google Analytics
  2. You have Administrative access in Google Ads

Then check the Ads account you want to link to Analytics has not already been linked manually, so you can proceed the automated connection.

How to enable the Google Ads connection from your Littledata dashboard

Step 1Login to your Littledata account. If you don't have an account yet, you can start a free trial or ask a current account holder to add you as a team member.

Step 2. Go to the Connections tab in your Littledata dashboard. Click CONNECT on the Google Ads to Google Analytics connection.

Step 3. Click Authorize, then click NEXT.

Step 4. Choose the Ads account(s) you want to link

Step 5. Littledata can add four standard audiences for you to use in Ads campaigns. If you want to skip this step and set up audiences yourself, hit Skip:

Step 6. You need to add the first audience manually (before we add the remainder automatically)

Step 7. Next, import goals and transactions from Google Analytics.

Optional setup steps

Tip: The following steps are OPTIONAL. You can opt-out of these by clicking NEXT on each

Step 8: Include conversions in reporting

This option lets you include individual conversion actions in your Conversions  and Conversion value reporting columns.

Step 9: Add columns to your reports

This option lets you add specific columns, such as Bounce rate or Pages per session, to your campaign reporting.

Connection completed!

Your Google Ads connection is now complete! You can now see detailed user engagement metrics and report on goals and e-commerce transactions in Google Ads.


Learn more about connections in Littledata.