This is a guide to setting up Littledata's Google Ads connection, which links one or more Google Ads accounts with Google Analytics.
Before you begin
Note: To enable the connection, you will need the right permissions in both Ads and Analytics.
Before starting the connection process, please make sure that:
Then check the Ads account you want to link to Analytics has not already been linked manually, so you can proceed the automated connection.
How to enable the Google Ads connection from your Littledata dashboard
Step 2. Go to the Connections tab in your Littledata dashboard. Click CONNECT on the
Google Ads to Google Analytics connection.
Step 3. Click Authorize, then click NEXT.
Step 4. Choose the Ads account(s) you want to link
Step 5. Littledata can add four standard audiences for you to use in Ads campaigns. If you want to skip this step and set up audiences yourself, hit Skip:
Step 6. You need to add the first audience manually (before we add the remainder automatically)
Step 7. Next, import goals and transactions from Google Analytics.
Optional setup steps
Tip: The following steps are OPTIONAL. You can opt-out of these by clicking NEXT on each.
Step 8: Include conversions in reporting
This option lets you include individual conversion actions in your
Conversion value reporting columns.
Step 9: Add columns to your reports
This option lets you add specific columns, such as Bounce rate or Pages per session, to your campaign reporting.
Your Google Ads connection is now complete! You can now see detailed user engagement metrics and report on goals and e-commerce transactions in Google Ads.
Learn more about connections in Littledata.