We make it easy to do ReCharge subscription analysis in Google Analytics. This guide highlights how to set up dedicated views for subscription orders placed via ReCharge checkout on your BigCommerce store.

In this article you will find step-by-step instructions on how to set up the Google Analytics views and filters to ease the analysis of your subscription data.

Set up the new views

  1. Go to your Google Analytics settings and create 3 new views by clicking the Create view button. We suggest the following names:
  • One time orders & First time subscriptions (Littledata)
  • All orders (Littledata)
  • Raw Backup DO NOT EDIT (Littledata)

2.  For each of the 3 views go to Ecommerce Settings and switch the Enable Ecommerce and Enable Enhanced Ecommerce Reporting features to ON. Press Save.

 

Add filters to exclude recurring orders

  1. Go to One time orders & First time subscriptions (Littledata) view settings.
  2. Add a new filter with the following properties:
  • Name: Exclude recurring orders (Littledata)
  • Filter Type: Custom and Exclude
  • Filter Field: Ecommerce Store or Order Location
  • Filter Pattern: Subscription Recurring Order

3. Click Save at the bottom of the page.

Once you have gone through these steps, your subscription data will be split into the following views:

  1. One-time orders and first-time subscriptions (Littledata) 
    This view contains one-time orders and first-time subscription orders placed.
    Filters applied:
    a) Exclude recurring orders (Littledata)
  2. All orders (Littledata) 
    This view contains all orders placed on your store including one-time orders placed, first-time subscriptions and recurring orders
    No filters are applied to this view.

3. Raw backup DO NOT EDIT (Littledata)
As the name suggests, this view is added to maintain a raw backup for your data. No filters are applied to this view.

'One-time orders and first-time subscriptions (Littledata)' view

For subscription analysis, it is helpful to distinguish one-time orders and first-time subscription orders from recurring orders. As the name suggests, this view contains the following orders:

  1. One-time orders (affiliate code: Shopify)
  2. First-time subscriptions (affiliate code: Subscription First Order)

This separation enables stores to easily calculate Customer Acquisition Cost (CAC) on one-time orders and first-time subscriptions.

'All orders (Littledata)' view

There are times when you want to look at just the revenue from new subscriptions and times when you want to look at the full history of payments from subscribers.

Creating this view enables you to track all orders in your connected Google Analytics property including:

  1. One-time orders (affiliate code: Shopify)
  2. First-time subscriptions (affiliate code: Subscription First Order)
  3. Recurring orders (affiliate code: Subscription Recurring Order)