In addition to Littledata’s core connections for Shopify to Google Analytics and Shopify to Segment, we offer several connections and integrations to complete your tracking setup.

CartHook is a popular upsell app for Shopify merchants. Littledata’s CartHook connection tracks sales, refunds, checkout steps, and marketing attribution for payments made via CartHook in your Shopify store. Our app sends the improved data directly to Google Analytics or Segment, as needed.

Tip: CartHook now offers upsells directly in the Shopify checkout. This will be tracked by our Shopify app, but the benefits here apply to the legacy CartHook checkout

Connection benefits

  • Accurate sales data and marketing attribution for all CartHook transactions
  • Track complete CartHook funnels (Checkout Steps, Upsells and Thank You pages)
  • Custom dimensions for calculating LTV
  • Minimal, super-fast script and GTM data layer
  • Works with headless Shopify setups
  • Works with our ReCharge connection and other subscription tracking

Connection details

  1. Works with Littledata’s Shopify connections
    The CartHook connection works in tandem with Littledata’s main Shopify connections for Segment or Google Analytics. We use a combination of server-side and client-side tracking for complete data, and our script uses the naming conventions set by Google for gtag.
  2. Cross-domain tracking for accurate attribution
    Cross-domain tracking ensures that when your customers are redirected to CartHook checkout domains, the original subscriber ID is not lost and a unified customer journey can be traced in Segment or Google Analytics. This works automatically with the CartHook connection, but you can also add additional cross-domain tracking as needed.
  3. Custom dimensions
    Littledata adds custom dimensions for building cohorts and reporting in Google Analytics and connected data tools. These include:
    – Shopify Customer ID
    – Date of the last transaction
    – Order count
    – Customer lifetime value (LTV)
    – Payment Gateway

Learn more

You can install the CartHook connection directly in the Littledata app, or from your CartHook admin.