Littledata’s Segment connection fixes tracking automatically and sends data from Shopify to Segment. Here are Frequently Asked Questions about the integration.

Is your Segment connection listed in the Shopify app store?

Yes. by Littledata is available in the Shopify app store. Please install the app directly from the app store.

What does Littledata's Shopify to Segment connection do?

The Segment connection lets you use Shopify as Segment source. It automatically tracks every ecommerce touch point on your Shopify store, including:

  • Browsing behaviour
  • Checkout steps
  • Sales & refunds
  • Customer lifetime value

Our app sends both track and identify calls to with all the required product and customer fields to make analysis, retargeting and personalisation possible. See exactly what we track.

How do I install the app?

The app will walk you through the installation steps. But if you need extra support, you can follow this quick setup guide. You’ll need a Segment account and a Shopify store to complete the process.

Is there a free trial?

Yes, absolutely! ‘ by Littledata’ includes a free 30-day trial on all plans. The trial is fully functional, so you have access to all features and benefits during the trial period.

What’s wrong with Shopify’s native reporting?

Shopify’s native reporting is simplistic and incomplete, missing key steps in the customer journey. This makes it difficult to get accurate data on sales and marketing for a Shopify store. Littledata fixes this automatically.

Do I also need Google Analytics tracking on my site?

We recommend you send the data from Segment on to the Google Analytics destination, but if you want continuity of tracking or other customisation you can also use Littledata’s Google Analytics connection alongside the Segment connection for no additional cost.

Can I get a demo?

You can book a demo slot with one of our experts by emailing

Do you offer enterprise plans for custom setup and priority support?

Yes, Littledata’s enterprise plans are a popular option for Shopify Plus merchants and other stores intent on major growth. These plans give you access to a dedicated account manager who can assist with custom setup and reporting.

What about historic data?

We can only send shopping behaviour events (like product views or checkouts) from the time of install onwards. If you import customers or orders to Shopify from a previous system, these with automatically be synced with your Segment destinations via our servers.

How does the app deal with customer-level data?

By default Littledata doesn’t store personally-identifiable (PII) customer data; only aggregate data like city or operating system – read our privacy policy. We do push PII data like email and address from Shopify to Segment (see section on Identify calls), but you can use Segment’s Protocols feature to filter it out to comply with your data protection policies.

Is there more technical documentation?


Start your 30-day free trial of Littledata’s Segment connection today!